<p> Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an 1 Existing Business Grading Guide BUS/475 Version 5</p><p>Individual Assignment: Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business</p><p>Purpose of Assignment</p><p>Students have the opportunity to research a company and industry using University of Phoenix IBISWorld and other databases to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Business Model and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. A final paper and presentation is due in Week 5. </p><p>Resources Required</p><p> University of Phoenix Material: Business Model and Strategic Planning Outline  University Library: IBISWorld, Mergent Online, Hoover’s databases  Strategic Management, Ch. 4. 5, & 6  Crafting and Executing Strategy, Ch. 3, 4, & 5</p><p>Grading Guide</p><p>Content Met Partially Not Comments: 70 Percent Met Met</p><p> Propose a new product or service for the new company division. The division shoul d be customer-focused with an innovative mission statement. Ensure that you are di fferentiating your product or service.  Describe how the division addresses cust omer needs and achieves competitive ad vantage.</p><p> Create a vision and a business model for this new division that clearly demonstrate s your decision on what you want your bu siness to become in the future.  Explain how the vision, mission, and valu e of the new division align with the compa ny’s mission and vision.  Summarize how the vision, mission, and v alues guide the division’s strategic directi on.</p><p> Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics and its ali gnment to those of the company. </p><p>The paper is between 1,400 and 1,750 words in length.</p><p>Copyright © 2014 by University of Phoenix. All rights reserved. Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an 2 Existing Business Grading Guide BUS/475 Version 5</p><p>Total Total Available Earned 7 #/7 Writing Guidelines Met Partially Not Comments: 30 Percent Met Met</p><p>The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise.</p><p>Rules of grammar and usage are followed including spelling and punctuation. Total Total Available Earned 3 #/3 Assignment Total 10 #/10 Additional comments:</p><p>Copyright © 2014 by University of Phoenix. All rights reserved.</p>