Tourism Marketing Incentive Program Changes

FY 2014-2015

 Tourism Commission or the Designated Marketing Organization (DMO) from the county is the only applicant eligible to apply for funding through the program. Attractions or Festival & Events are no longer eligible and will need to contact the tourist commission within your county for possible funding opportunities.

 The Allocation Formula has been changed for the new program year. Population & Tourism Expenditures were calculated in the past but moving forward Number of Rooms within your county and Tourism Expenditures will be calculated.

 The nine Tourism Regions will not receive funding in the upcoming year.

 Spring Co-ops will be announced in September. Applicants will need to submit amendments to your application by November 21st 2014 for contingency funds that were listed on your application for the spring co-ops.

 All on-line advertising must include the state’s brand. This includes co-op opportunities.

 If you are advertising Google Ad Words the link from that ad must go to your home page where the state’s brand is shown.

 Only ads placed within a co-op section will be reimbursed at the higher co-op percentage. Ads placed elsewhere within the publication will only receive 50% reimbursement. Additional ads placed with co-op participants will not be given the co-op reimbursement rate.