Design Team Leader JD

Re: Digital Design Lead - Job Ref 8057

Thank you for your interest in the above position. I am pleased that you are interested in working for RNIB, which achieves such a tremendous amount for blind and partially sighted people.

Our application pack consists of:  an application form  a job description and person specification  our values and behaviours  an equal opportunities monitoring form

This pack can also be made available to you in large print, Grade 1 or Grade 2 braille, or on disk or tape. Please feel free to ask us if you would prefer to receive it in one of these alternative formats.

If you have a disability and would like assistance in filling in the form then please contact me at least three days before the closing date for the role and we shall be glad to help you.

We only accept CVs from applicants whose disability makes it difficult to complete an application form. All applicants however need to address the specific information we have asked for in the job advert.

Please read the guidance notes on the careers page of our website before filling in the application form as you may find this helpful when completing the form.

Closing date for applications is 5pm on Friday 6 March 2015. Interviews will be held on: Tuesday 24 March 2015. If you are able to, please complete and return your application form and the equal opportunities monitoring form by email to [email protected].

However we will accept braille, audio, disk, typed and handwritten applications sent to HR Administrator, RNIB, Human Resources, 105 Judd Street, London WC1H 9NE.

We want to ensure that as much of our resources as possible go towards supporting people with sight loss and therefore we do not normally contact unsuccessful applicants individually. If you have not heard from us within three weeks of the closing date, please assume that your application has been unsuccessful on this occasion. However, we would encourage you to apply for other suitable roles.

Once again, thank you for your interest in this vacancy and for working for the Royal National Institute of Blind People.

Sarah Janes Assistant HR Business Partner (Resourcing) [email protected] 0207 391 2090 RNIB Job description

Job title: Digital Design Lead

Job level cluster: Management, Professional, Specialist

Job level: M2

Group: Engagement

Section: Marketing and Communications

Unit: Creative Services

Location: 105 Judd Street, London, WC1H 9NE

Reports to: Senior Manager of Creative Services

Purpose of job To design and art direct all of RNIB group’s web and digital communication across in-house and external agency work, in order to provide a high quality in-house design service across online media.

Impact: No direct reports initially, but may be managing interns and volunteers and will be working closely with the Senior Print Designer, print designers, Audio Visual Producer and the Digital team to develop and deliver overall design direction.

Financial responsibility: Team budget for photography (joint with Senior Print Designer), software and equipment. Total approx 10K. Decision making responsibility: Need to apply independent judgement and influence and inspire peers, junior and senior employees alike. Refers to line manager for strategic decisions.

Main accountabilities:

1. To own, execute and art direct all of RNIB group’s web and digital design across in-house and external agency work.

2. To inspire and drive quality across all digital design using a high level of expertise to deliver and encourage striking accessible concepts and design, which meet or exceed briefs and expectations.

3. Champion, explore and push the RNIB’s and Action’s brands towards a more customer focused, warm and modern approach.

4. Develop a good understanding of the orgainsational strategy and how that strategy is supported from a design perspective.

5. Maintain a ‘wholistic overview approach’ to design and art direction.

6. Lead regular creative brainstorms, inspiration days and quarterly creative reviews together with the Senior Creative Services Manager and Print Design Lead.

7. Challenge, inspire and develop good relationships with internal clients and the rest of the creative services team.

8. Proactively work with other teams to identify communication needs, in particularly with the digital and solutions team.

9. Work with authority and professionalism, delegate work as appropriate and offer feedback to team members and internal stakeholders, ensuring high quality digital design is delivered at all times.

10. Taking an active interest in, and keeping up-to-date with developments in digital design and industry trends to ensure the creative services team can deliver work that is up- to-date and relevant.

11. Carry out regular competitor audits and keeping informed of trends and developments within the charity sector to ensure the organisation maintains perspective and that RNIB’s and Action’s work has ‘stand-for’ and ‘stand-out’.

12. Manage digital design volunteers and interns and print designers where relevant, including recruitment, personal development and performance management.

13. Own and develop the photo library together with the Print Design lead and wider design team.

14. Maintain archives of all design work created in-house and externally.

General 1. Undertake any other duties realated to the post.

2. Adhere to all RNIB policies and procedures.

Person Specification

All criteria are essential unless otherwise stated

1. Specialist knowledge, skills and experience

1.1 Recognised qualification in graphic and digital design and relevant experience of working as a digital designer.

1.2 Ability to produce innovative and accessible designs and to interpret design briefs, whilst working to brand guidelines.

1.3 Good working knowledge or basic understanding of the Following software packages and languages: Ps, Ai, Id, CSS, Flash, MySQL. An understanding of HTML Coding and PHP would also be an advantage.

1.4 A good understanding of accessibility across all digital formats.

1.5 Appreciation, and good understaning of photography and illustration. 2. People management skills

2.1 Experience of recruiting and performance managing staff, implementing and monitoring corporate people policies.

2.2 Experience of managing and inspiring designers, photographers and illustrators.

3. Planning and organisational skills

3.1 Ability to work to tight deadlines and on multiple projects whilst prioritising work effectively.

3.2 Ability to plan work of the team up to a year in advance and to anticipate work.

3.3 Ability to keep accurate records and maintain effective filing systems.

3.4 Budget managment.

4. Problem-solving and creative skills

4.1 Ability to drive and inspire creativity with multiple stakeholders and sometimes under challenging circumstances.

4.2 Ability to understand different audience and how to engage them.

4.3 Ability to generate and deliver new and imaginative approaches that demonstrate openness to challenging convention and assumption.

4.4 Ability to understand strategy and context (environment)

5. Communication skills

5.1 Ability to communicate complex concepts and technical matters to non-specialists effectively.

5.2 Ability to influence and inspire others in the creation of accessible designs internally and externally.

5.3 Ability to think and comunciate strategically.

6. Special conditions

6.1 Must be prepared to travel and attend meetings and training as required which may involve occasional overnight stays. Behaviours (M2)

Deliver results  Motivates and develops others to continually exceed standards and expectations.

Engage Customers  Makes systems and processes more customer-friendly, and acts as key “go to” person for customer knowledge for the service area.

Engage others  Coaches and mentors others in the development of supportive and trusting relationships with colleagues, customers and others which develop and enhance the service and organisation’s profile and reputation. Set Direction  Demonstrates awareness of commercial and financial considerations.  Drives and enables creativity, innovation, improvement and new activities for team and service which contribute to sustaining organisational success.  Manages change effectively, recognising and addressing the impact of change on people and services.

Lead and inspire  Creates and leads high performing teams, recognise the importance of leadership in own role and take steps to improve ability to lead and motivate others.

Personal impact  Gains support for position and achieves win/win situations through negotiation and compromise, demonstrating confidence, passion and authority.  Is self-aware and can adapt personal style to maximise positive impact on others, innovation and motivation