Kotak Mahindra Bank Launches Kotak Gold Debit Card s1

For Immediate Release

Kotak Mahindra Bank expands its reach in Orissa - Launches Retail Operations in Rourkela-

Rourkela, March 12, 2010: Kotak Mahindra Bank, one of India’s leading private bank’s, strengthened its presence in the state of Orissa, with the inauguration of its new branch in Rourkela. With this, Kotak Mahindra Bank has 3 branches in the state and 245 branches in the country. Kotak Mahindra Bank initiated operations in the city from 26th October, 2009. The new branch at Rourkela is located at plot No.201, Ground floor adjoining Haryana Bhawan,Main Road Rourkela – 769001 . The branch was inaugurated by Mr.Pranabindu Acharya (IPS), Inspector General of Police.

Against the backdrop of global financial slowdown which completely altered the way financial institutions across the globe think and function, Kotak Mahindra Bank recognized the shift in the Indian customer’s mood, orientation and mindset. In sync with its positioning, the bank intends to strengthen and expand it’s focus from investment expertise to money management support in all walks of life. Living by their new tagline ‘Let’s make money Simple’, the bank ensures that their customers have an easy and simple access to their financial needs.

Speaking on the occasion, KVS Manian, Group Head - Retail Liabilities and Branch Banking said, “Kotak Mahindra Bank is gradually and consistently expanding its presence in the eastern market. Rourkela is an industrial township in Orissa, which is fast-growing into a metro set-up. It is also known as the commercial capital of Orissa being a host to one of the largest steel manufacturing facilities in India., it provides Kotak Mahindra Bank with a large platform to cater to the residents of Rourkela.”

He added, “We offer our customers personalized investment advice and innovative products, aimed at increasing customer convenience, and branches are an integral part of our multi- channel delivery platform, as they act as a one-stop-shop for all our financial products and play an important role in strengthening our relationships with our customers. The bank already has branches in Bhubhneshwar and Barbil. Now, with our presence in Rourkela, we can offer seamless banking convenience to all our customers in the region”.

Kotak Mahindra Bank offers complete retail financial solutions for varied customer requirements. The Savings Account goes beyond the traditional role of savings and provides a range of services through a comprehensive suite of investment services and other transactional conveniences like Online Shopping ,Bill Payments, ASBA , Netcard, ActivMoney ( TD sweep) , Investment Account, Payment Gateway services etc. All this can be availed through Internet or phone banking services. The Bank also offers loan products such as Commercial Vehicle Loans, etc. Keeping in mind the diverse needs of the Business Community Kotak Mahindra Bank offers comprehensive business solutions that include Current Account, Trade Services, Cash Management Services and Credit facilities. Branch timing will be 09:30 to 04:30 from Monday to Saturday.

-Ends -

About Kotak Mahindra Bank http://www.kotak.com Established in 1985, the Kotak Mahindra group has been one of India's reputed financial organizations. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company was given the license to carry on banking business by the Reserve Bank of India (RBI). This approval creates banking history since Kotak Mahindra Finance Ltd. is the first non-banking finance company in India to convert itself in to a bank as Kotak Mahindra Bank Ltd.

Kotak Mahindra Bank offers complete retail financial solutions for varied customer requirements. The Savings Account goes beyond the traditional role of savings and provides a range of services through a comprehensive suite of investment services and other transactional conveniences like Online Shopping ,Bill Payments, ASBA , Netcard, ActivMoney ( TD sweep) , Investment Account, Payment Gateway services etc. All this can be availed through Internet or phone banking services. The Bank also offers loan products such as Commercial Vehicle Loans, etc. Keeping in mind the diverse needs of the Business Community Kotak Mahindra Bank offers comprehensive business solutions that include Current Account, Trade Services, Cash Management Services and Credit facilities. Kotak Mahindra Bank has 245 branches spread across 141 locations in the country. The Bank has the products, the experience, the infrastructure and most importantly the commitment to deliver pragmatic, end-to-end solutions that really work.

For further information, please contact: Supriya Morde Genesis Burson-Marsteller Mobile: +91 9833031251 [email protected]