Digital Info and Human Interaction

Spots N Dots The Daily News Of TV Sales October 14, 2016 REPORT: STORE SHOPPERS WANT IT ALL!

DIGITAL INFO AND HUMAN INTERACTION Consumers spend twice as much in-store when they receive assistance from a retail sales associate and 2.2 times more when they visit the brand’s website in-store, according to new data from InMoment, a cloud-based company seeking to optimize the customer experience. What happens when a store puts it all together? The report found that a consumer’s average single-trip spend increases nearly four times when engaged by both in-store staff and the brand’s website. This indicates that the more help a consumer receives, whether digital or human, the more he or she is willing to spend. “For brands, it’s not about choosing one channel over the other, but rather leveraging each for their unique strengths. Online storefronts can showcase selection, while your people can provide personalized care. It’s this combination of the human and the digital that increases conversions as well as overall brand loyalty,” said Dr. Paul Warner, vice president, consumer and employee insights at InMoment. In its 2016 Retail Industry Report, InMoment surveyed more than 25,000 North American consumers on their experiences throughout their shopping journey, from their decision to visit the store to the in-store experience and their feelings post-purchase. The research found that shoppers who visited another brand’s website while in store spent, on average, 1.2 times more than those who did not. So it should not worry Macy’s if someone checks the Kohl’s Mobile App (pictured) while shopping at Macy’s, so long as Macy’s is competitive on price and selection. The customer is already there, ready to buy. Of those who visit the brand’s website while in a store location, 72% were younger than 44 years old, with the highest proportion of visitors (26.1%) coming from the 35-44-year-old demographic. Consumers ages 18-24 were almost twice as likely to visit the brand’s website before a store visit when compared to all other age groups. But physical stores mustn’t forget the human element. Fashion retailers in particular saw a significant increase in spend (more than 2.5 times) when consumers engaged with a competitor's website AND interacted with staff. And the boost is even bigger from some other categories. According to the report, the technology and entertainment sectors saw the largest increase in spend (3.9 times greater) when consumers reported having an interaction with staff versus those who did not. “Despite fears that brick-and-mortar buying might lose its relevance, in-person shopping has transformed into an omnichannel opportunity to sell more, and deepen customer relationships,” said Warner. InMoment’s report warns that retailers need to eliminate FOMO (fear of missing out) by making sure savvy and connected customers are able to browse online while in-store. And salespeople need to be trained to deal with customers’ questions about the retailer’s online products—and those of competitors.

ADVERTISER NEWS McDonald’s has decided to lower the profile of its iconic clown spokesperson in light of the recent creepy clown craze. The restaurant chain announced that Ronald McDonald will make fewer appearances for the time being. Scary clown sightings around schools and retail locations have escalated since August, and it’s spreading worldwide. Sightings have been reported in the U.K., Australia and Canada……Cost-cutting efforts at Levi Strauss & Company seem to be paying off. The jeans maker reported Q3 net income rose 69%, while net revenues grew by 4%. The company attributed most of the growth to direct-to-consumer sales, which grew 14% in stores and e-commerce……Market research firms IDC and Gartner are both showing a decline in PC shipments worldwide, and noted that emerging markets are moving away from PC use to smartphones and tablets. Overall demand for PCs dipped 5.7% from Q3 2015. Apple’s PC business is down 13.4% from last year, while Acer was down 14.1%. HP, Dell and Asus all increased shipments year to year……Amazon says it plans to hire 20% more seasonal workers that it did last year. The online retailer will put 120,000 people to work over the holiday season, while Target will hire 70,000 workers, the same number as last year. Macy’s will reduce its seasonal workforce by 2,000……The North Face has opened a new concept shop in San Francisco to focus on the label’s premium streetwear range, and has plans for a similar concept with its New York flagship store……Honda is adding new features to the CR-V as demand shifts from cars to crossovers. The 2017 CR-V will have more space, horsepower, safety features and better fuel efficiency. Honda has also retooled its factory in Greensburg, Indiana to start producing the CR-V……Walmart will be expanding its curb-side grocery pick up service to 600 stores this year and 500 hundred stores next year. Walmart president and CEO Doug McMillon told analysts “there are new customers coming to Walmart because of online grocery, it’s a more offensive category than a defensive category.” In addition to Walmart, CVS announced its intention to grow its order-online-curbside-pickup program to 4,000 stores……Samsung has issued a statement notifying users it will offer a $100 credit to customers who turn in the Galaxy Note 7 for another Samsung smartphone, and a $25 credit if the customer wishes to switch to another brand……The first Anthropologie & Co. concept store has opened in Walnut Creek, CA, with Chain Store Age calling the 30,000-sq.-ft. store “a visual treat.” It includes a dedicated shoe salon, limited-edition apparel collections, a beauty department, and 12 fully-furnished vignettes of bedrooms, living rooms and dining rooms.

NETWORK NEWS Steve Harvey returns as host of Showtime at the Apollo. FOX will air a two-hour version of the classic talent showcase that will air on Monday, December 5th at 8 PM (ET), with another one-hour version to air in early 2017. Showtime at the Apollo featured the Amateur Night competition, performances by established stars and was in syndication from 1987 – 2008. Harvey was the host of the series from 1993 to 2000……Jimmy Smits, star of the new FOX drama 24: Legacy will take on a comedy role when he guests stars on the Thanksgiving episode of Brooklyn Nine-Nine. Smits will play Mr. Santiago, father to Melissa Fumero’s character, Amy. The Thanksgiving episode of Brooklyn Nine-Nine is set to air on Tuesday, November 22nd……Actor and comedian Ricky Gervais will return to television with a new ABC unscripted series called Five to Survive. The hour-long game show will ask 10 grown-ups 10 questions for a chance to win a cash prize. If the adult can’t answer the question, they turn to a group of five kids who have been asked the same question. This is the second game show in the works at ABC, Big Fan, based on a segment from Jimmy Kimmel’s late show, is also being developed……Life imitated art at the Brooklyn set of NBC’s Shades of Blue. Reports say that gunfire erupted near the set and police responded swiftly and cast and crew were safe. Jennifer Lopez, the star of the drama had left before the incident occurred……CBS has made a put pilot commitment for a TV version of The Rainmaker from author John Grisham. Grisham will serve as executive producer along with Code Black creator Michael Seitzman, and former executive producer Brett Mahoney. The Rainmaker was a 1997 movie directed by Francis Ford Coppola and starred Matt Damon, Danny DeVito, Claire Danes and Mickey Rourke……Milo Ventimiglia, one of the stars of the new NBC hit This Is Us, has a script commitment from FOX for a new police drama called Kin. The series is about a close-knit Florida law-enforcement family who become primary suspects in the disappearance of a notorious drug cartel leader. Andrew Lenchewski, co-creator of Royal Pains and Ventimiglia’s long-time friend, Russ Cundiff, are also involved in the project……Sanjay Gupta, chief medical correspondent for CNN, and Larry King Live producer Wendy Walker, have landed a script commitment for a new medical drama for ABC. The untitled series is written by Walker and will circle around a team of physicians, working for a cable news operation, who travel the U.S. getting access to the country’s medical hot spots.

WEDNESDAY RATINGS It was a rebound night for the big four networks as most programs bounced back from last week’s slump. FOX won the night as Empire gained a tenth of a point over last week, posting a 3.4 18-49 Nielsen rating. Lethal Weapon, the other FOX prime drama drew a 1.9 demo rating, rising 0.2 points from its last performance. The freshman drama got a full season commitment from the network earlier this week. For NBC, Blacklist has not gotten traction in the Wednesday 8 PM (ET) time slot, dropping two tenths to a series low 1.1 demo rating. Both Law & Order: SVU and Chicago PD posted a 1.4 rating, both up a tenth from last week. It was a good night for ABC with newcomer, Speechless doing a 1.8 and The Goldberg’s holding steady. Modern Family and black-ish both moved up by two tenths of a point. The new drama Designated Survivor was steady week-to-week with a 1.6. Over on CBS, Survivor grew its audience by a tenth to a 2.0 demo rating, while Criminal Minds got a 0.3 lift to a 1.7 and Code Black grew a tenth to a 1.1. Arrow was flat with a 0.7 and Frequency was down from its debut to a 0.3. Telemundo’s 18-49 average was a 0.7 and Univision posted a prime average of 0.6 in the demo.

REVERSE AUCTION SET AT $54.6B The second round of the FCC’s reverse auction ended with broadcasters agreeing to clear 114MHz of spectrum for $54.6 billion. Coming in below the $60-70 billion that she and other observers had expected, Wells Fargo Securities analyst Marci Ryvicker says it is now less likely that the incentive auction will fail. The forward auction portion of round two will begin next week as wireless broadband companies bid to buy spectrum being vacated by TV stations.

AVAILS

KFVS-TV in Cape Girardeau, MO has an immediate opening for a Local Sales Manager. College degree and experience in coaching and training AEs preferred. We want a manager who is team oriented and can work toward budget achievement for multiple platforms. Must be organized, have exceptional time management skills, a minimum of five years of television advertising sales, and be proficient in selling and managing digital platforms. Experience with Matrix, One Domain, and Wide Orbit is a plus. CLICK HERE and attach your resume when applying. EOE M/F/D/V.

Media General's KRON4, the San Francisco Bay Area's Local News Station, seeks a Research Director. This person must have the ability to create and deliver quality presentations and research materials utilizing Power Point, Excel, Photoshop, Abode, Emerging tools, etc. Must have the ability to differentiate our brand in the marketplace by working with a team of salespeople to develop custom advertiser solutions/marketing pieces and packages utilizing the latest research data. CLICK HERE for more information or to apply now - look for ID RON- 000089. E.O.E. M/F/V/D. KCLO-TV in Rapid City, SD is looking for an Account Executive. The successful candidate will be an aggressive, self-starter with excellent communication skills, solid presentations skills; the ability to close sales and have a winning attitude. Must be creative and demonstrate enthusiastic sales attitude for “getting the job done”. Emphasis for this position will be new business development for both television and internet sales. Apply online at www.mediageneral.com - Job ID #CLO-000002. EOE/M/F/V/D Background check and drug screen required.

WDTN-TV 2 and WBDT Dayton’s CW is looking for an Account Executive/Marketing Consultant to join a winning team that already exceeds in bringing in new local business to our station. Candidates must have a disciplined work ethic with the drive to prospect, set appointments and present solution based proposals to local businesses, using state of the art resources. We will encourage your creativity and enthusiasm to generate new business and cross platform revenue. We will pay top commissions for Top Level Talent. Send resumes and references to [email protected]. EOE.

The president just signed a law that will require men’s restrooms in federal buildings to have baby-changing tables. Or as most guys will call that, ‘Finally! A place where we can eat a sandwich!’ --Jimmy Fallon ------SPOTS N DOTS The Daily News Of TV Sales October 14, 2016

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