JOB DESCRIPTION
IDENTIFICATION OF POST
POST TITLE Marketing Officer
FUNCTION To assist with the marketing and promotion of the Lancashire Wildlife Trust.
RESPONSIBLE TO Marketing Manager
RESPONSIBLE FOR Placements and Volunteers
PURPOSE OF POST
This post sits within the Marketing Team with a focus on generating core income for the Trust. The post holder will develop and deliver marketing campaigns to assist in meeting income targets for membership, fundraising and corporate membership through a multi-channel approach.
The Marketing Officer will also support the Marketing Manager in marketing Brockholes Nature Reserve and our other visitor centers, raising the profile and targeting key markets, both online and offline. The role will assist in meeting targets for visitor numbers, and income generation across all areas of the business including events, weddings, conferences, retail and restaurant sales.
The post-holder will monitor and analyse campaigns, and maximize the potential of our CRM system to engage our supporters and customers.
MAIN RESPONSIBILITIES
1. Work with the Marketing Manager to contribute to the marketing strategy, and the wider strategy of the Marketing Team.
2. To understand our key audiences and ensure all our marketing communications, products and services are relevant and targeted.
3. To contribute to membership and fundraising targets by working across the Marketing Team to deliver campaigns.
4. To support the branding, marketing and tourism aspects of our visitor centers.
5. To work with the membership support and member recruitment officers to deliver effective membership recruitment and retention campaigns.
6. To support the generation of earned income for the Trust, working across departments to achieve this. 7. To support the development and implementation of the brand identity of the Lancashire Wildlife Trust. To ensure the brand is embraced and understood by employees and volunteers, by nurturing the brand values and profile.
8. To support the maintenance and growth of our online presence, maintaining and developing the Brockholes and Trust websites, delivering our social media strategy and planning and creating email marketing campaigns. Creating engaging and inspiring copy to drive conversion rates.
9. To analyse and apply audience insights and evaluation to the marketing planning process, making full use the CRM system .
10. To support the Senior Communications Officer in dealing with the press and providing marketing advice and support to Trust projects.
11. To support campaigning work within our Trust and the Wildlife Trusts Network.
12. To support the development and delivery of Fundraising Appeals.
13. To undertake all other duties and responsibilities consistent with the objectives of the post and as instructed by the Marketing Manager.
POST SPECIFICATION
The post holder will need to support the implementation of marketing strategies, monitor the success of their work and contribute to increasing earned income.
The post holder will have to undertake a range of duties with a substantial degree of personal responsibility and autonomy. These will include:
Regular liaison with a range of contacts. These include employees and officers of the Wildlife Trust and other bodies, media contacts and all existing and potential donors. Maintaining up to date knowledge of all relevant areas of marketing and communications. Perform against targets. Travel around the region and occasionally beyond.
PERSON SPECIFICATION
This section details the experience, skills, knowledge and personal qualities required for the post.
Experience and knowledge Essential Desirable Proven track record in a marketing role. √ Good level of educational attainment, with marketing training. √ Experience and knowledge of a wide range of marketing channels. √ Experience of managing an established brand, commissioning design projects √ and knowledge of print processes . Experience of promotion of services and generating new business through a √ marketing approach. An ability to apply audience insights and evaluation to the marketing √ planning process. Proven track record in marketing campaign planning and delivery to meet √ agreed marketing objectives . Experience of creating engaging content. √ Experience of using design packages √ Experience of responsibility for website content management. √ Experience of online marketing including managing social network accounts, √ Adwords and email marketing. Experience of using a Customer Relationship Management (CRM) system √ Experience of promotion of Visitor Services. √ Proven ability to make simple editing changes in Photoshop Elements. √ Awareness of fundraising techniques. √ Experience of marketing a tourism attraction. √ Experience of raising awareness of wildlife issues. √ Demonstrable success of increasing earned income / profit for an √ organisation. Skills Ability to create copy in a fresh, engaging style. √ Communicate effectively, both orally and in writing, to a wide range of √ different people of differing ages and abilities. Good presentation skills, ideally with some ability to explain complex √ concepts and train others. Effective project management and co-ordination skills with the ability to take √ on tasks from conception to completion. Organise work effectively and prioritise workload. √ Ability to monitor, evaluate and report on the success of initiatives. √ Ability to commission design work and draft, edit and proof promotional √ material. Strong IT skills including working with contact databases, e-mail and √ Microsoft Office Packages Entrepreneurial approach to creating new business opportunities. √ A full driving license. √ Personal Qualities High levels of enthusiasm, confidence, a positive attitude and self- √ motivation. Ability to engage and build rapport quickly, i.e. networking skills √ Ability to generate great results despite working with very low budgets. √ Creative thinker with ability to respond quickly to new ideas. √ Ability to work well on own initiative and co-operate as part of a team. √ GENERAL TERMS AND CONDITIONS
Salary: £18000-£21000 per annum dependent upon experience.
Pension: The Trust contributes to the NEST Pension Scheme. Full details will be provided.
Hours of Work: Full Time 37 ½ hours per week. Normal working pattern will be 9.00am – 5.00pm. Overtime is not paid but time off in lieu may be taken, where appropriate, as the post will involve some evening or weekend working.
Duration of post: This post is offered on a permanent basis. All new employees undertake a probationary period of 6 months, in which time they are expected to demonstrate their suitability for the post.
Holidays: 25 days, plus 3 occasional days per annum, increasing with length of service.
Place of work: The Wildlife Trust for Lancashire, Manchester and North Merseyside, The Barn, Berkeley Drive, Bamber Bridge, Preston PR5 6BY.
Policy: All staff are required to abide by organisational policies and procedures.
Other The Wildlife Trust operates a no smoking policy at all its offices. The Wildlife Trust is an equal opportunities employer and is positive about individuals who have a disability.
Closing Date for Applications: Wednesday 9th August
Interviews: Thursday 17th August
Completed applications should be returned to: [email protected] or posted to The HR
Department, The Wildlife Trust for Lancashire, Manchester and North Merseyside The Barn, Berkeley
Drive, Bamber Bridge, Preston PR5 6BY.
Due to the high cost of postage and our Trust policy to be environmentally friendly, we do not send acknowledgements for applications or letters to unsuccessful applicants. Therefore, if you have not heard from the Trust within three weeks of the closing date, please assume your application has been unsuccessful.
Thank you for your interest in working for the Wildlife Trust for Lancashire, Manchester and North Merseyside. We look forward to receiving your application. Criteria Common to All Job Descriptions: A Job Description sets out the purpose of the job, where it fits into the Trust’s structure, the context within which the job holder functions and the principal accountabilities of job holders, or the main tasks they have to carry out. It is not a definitive work plan. This document is intended to provide guidance on the scope and function of the job.
Equal Opportunities Statement: All employees are required to adhere to and promote the principles and operation of the Trust’s policies on equalities, to ensure that services provided are relevant to ethnically diverse communities and other disadvantaged groups in the area.
Health and Safety Statement: All employees are required to ensure that all duties and responsibilities are discharged in accordance with the Trust’s Health and Safety at Work Policy and the Health and Safety File. They should take reasonable care for their own Health and Safety and that of others who may be affected by what they do or do not do. Staff should correctly use work items provided by the Trust including personal protective equipment in accordance with training or insurance. All members of Trust staff are responsible for informing their line managers of any potential gaps in the current Trust Policy. All employees are responsible for ensuring that Health and Safety Policy is up to date and continuously reviewed and evaluated.
Performance Review: All employees will participate in the Trust’s Performance Review process. The process aims to ensure that performance standards/targets are jointly agreed between employees and line managers and are achieved within agreed time scales. Failure to maintain an appropriate standard indicated by management can result in Capability proceedings being taken.
Commensurate Statement: At times, the Post holder will be required to undertake other duties and responsibilities of a similar level and nature in order to support workload peaks and resources and skill shortages, ensuring priorities are met. This will be sensitive to available resources and individual skills and will generally be within the same area.
Adherence to Staff Handbook, Policies and Procedures: The Trust is a large, diverse charitable organisation and as such needs to ensure that all employees are aware of their obligations to and from the organisation. These are clearly defined in the Staff handbook, the Intranet and in the policies and procedures adopted by Council as part of the Trust’s governance. All Employees have an obligation to read and understand these policies, especially those that are pertinent to this role.