For Immediate Release s460

FOR IMMEDIATE RELEASE Contacts: Daniel Doll, ext. 220 Steve Spund, ext. 225 Greetings & Readings (410) 771-3022

SUMMER CELEBRATION HIGHLIGHTS LATEST FASHION TREND

SwitchFlops entrepreneur to visit Hunt Valley shoppers

June 30, 2009, HUNT VALLEY, MD – Fashion designer and entrepreneur Lindsay Phillips will make a public appearance Saturday, July 18 at local, independent retailer Greetings & Readings of Hunt Valley as part of a four-hour, summer celebration event.

Phillips launched the popular SwitchFlops brand of customizable sandals in early 2007 and the why-didn’t-I-think-of-that design quickly caught on with women, nationally elevating the brand to one of today’s must-have accessories.

SwitchFlops by Lindsay Phillips are available in a handful of colors and styles, but the true innovation is their patented, interchangeable strap design that uses Velcro® to swap among many colorful straps, sold separately, which easily allows women to create new looks from a single pair of shoes.

Greetings & Readings began carrying the new fashion line this year after requests from customers brought the brand to the attention of the store owners.

“With SwitchFlops, Lindsay Phillips has one of those brilliant ideas that everyone just falls in love with immediately,” said Steven Baum, president of Greetings & Readings. “We can’t wait for customers to meet her; her passion is infectious and instantly recognizable.”

Phillips will be promoting SwitchFlops and taking part in a summer celebration hosted by Greetings & Readings. The four-hour event will take place Saturday, July 18 from 11 a.m. to 3 p.m. Fans will meet the woman responsible for this innovative fashion trend and Greetings & Readings will offer discounts around the store and special promotions for shoppers during the event.

Headquartered in Cedar Knolls, New Jersey, SwitchFlops by Lindsay Phillips is a leading designer of women’s all-occasion footwear with innovative sandals featuring interchangeable straps. As company founder Lindsay Phillips likes to say, “Change your look, not your sole.”

Located in the Hunt Valley Towne Centre on Shawan Road, Greetings & Readings of Hunt Valley is the largest independent bookseller in Maryland. With 30,000-square-feet of merchandise, Greetings & Readings houses a full book department, the G&R Café, a Vera Bradley boutique, a Hallmark card store and more. Local authors make appearances every Saturday to meet fans and sign books. A full listing of upcoming events is available at the Greetings & Readings website, www.greetingsandreadings.com.