<p> FOR IMMEDIATE RELEASE Contacts: Daniel Doll, ext. 220 Steve Spund, ext. 225 Greetings & Readings (410) 771-3022</p><p>SUMMER CELEBRATION HIGHLIGHTS LATEST FASHION TREND</p><p>SwitchFlops entrepreneur to visit Hunt Valley shoppers</p><p>June 30, 2009, HUNT VALLEY, MD – Fashion designer and entrepreneur Lindsay Phillips will make a public appearance Saturday, July 18 at local, independent retailer Greetings & Readings of Hunt Valley as part of a four-hour, summer celebration event.</p><p>Phillips launched the popular SwitchFlops brand of customizable sandals in early 2007 and the why-didn’t-I-think-of-that design quickly caught on with women, nationally elevating the brand to one of today’s must-have accessories.</p><p>SwitchFlops by Lindsay Phillips are available in a handful of colors and styles, but the true innovation is their patented, interchangeable strap design that uses Velcro® to swap among many colorful straps, sold separately, which easily allows women to create new looks from a single pair of shoes.</p><p>Greetings & Readings began carrying the new fashion line this year after requests from customers brought the brand to the attention of the store owners.</p><p>“With SwitchFlops, Lindsay Phillips has one of those brilliant ideas that everyone just falls in love with immediately,” said Steven Baum, president of Greetings & Readings. “We can’t wait for customers to meet her; her passion is infectious and instantly recognizable.”</p><p>Phillips will be promoting SwitchFlops and taking part in a summer celebration hosted by Greetings & Readings. The four-hour event will take place Saturday, July 18 from 11 a.m. to 3 p.m. Fans will meet the woman responsible for this innovative fashion trend and Greetings & Readings will offer discounts around the store and special promotions for shoppers during the event.</p><p>Headquartered in Cedar Knolls, New Jersey, SwitchFlops by Lindsay Phillips is a leading designer of women’s all-occasion footwear with innovative sandals featuring interchangeable straps. As company founder Lindsay Phillips likes to say, “Change your look, not your sole.”</p><p>Located in the Hunt Valley Towne Centre on Shawan Road, Greetings & Readings of Hunt Valley is the largest independent bookseller in Maryland. With 30,000-square-feet of merchandise, Greetings & Readings houses a full book department, the G&R Café, a Vera Bradley boutique, a Hallmark card store and more. Local authors make appearances every Saturday to meet fans and sign books. A full listing of upcoming events is available at the Greetings & Readings website, www.greetingsandreadings.com.</p><p>###</p>