Catholic University Journal of Law and Technology Volume 29 Issue 1 Fall 2020 Article 7 2020 Pre-Game Strategy for Long-Term Win: Using Trademark Registration and Right of Publicity to Protect Esports Gamers John Bat Catholic University of America (Student) Follow this and additional works at: https://scholarship.law.edu/jlt Part of the Commercial Law Commons, Contracts Commons, Entertainment, Arts, and Sports Law Commons, First Amendment Commons, Intellectual Property Law Commons, Internet Law Commons, Science and Technology Law Commons, and the Torts Commons Recommended Citation John Bat, Pre-Game Strategy for Long-Term Win: Using Trademark Registration and Right of Publicity to Protect Esports Gamers, 29 Cath. U. J. L. & Tech 203 (2020). Available at: https://scholarship.law.edu/jlt/vol29/iss1/7 This Notes is brought to you for free and open access by CUA Law Scholarship Repository. It has been accepted for inclusion in Catholic University Journal of Law and Technology by an authorized editor of CUA Law Scholarship Repository. For more information, please contact
[email protected]. PRE-GAME STRATEGY FOR LONG-TERM WIN: USING TRADEMARK REGISTRATION AND RIGHT OF PUBLICITY TO PROTECT ESPORTS GAMERS John C. Bat* The global electronic sports (“esports”) industry is likely to cross the one- billion-dollar threshold in total revenue in 2019, according to a Newzoo market report.1 Video games, once considered a unique, modern way to pass the time for hobbyists and bored teenagers, are no longer defined by the home-user, couch-potato stereotype. In pre-COVID-19 society, video games were responsible for filling entire sports arenas.2 Today, passionate fans purchase tickets to watch elite esports gamers compete to win, whether that be live in person or virtual.