POSCO POWER Is the Global Complex Energy Company Opening the Eco-Friendly Green Growth

Microsoft Server Product Portfolio Customer Solution Case Study

Harmony of Culture, Space and Technology, Creative and Productive Work Smart!

Overview "In terms of communication, people can identify if they can talk with to Country or Region: Korea communicate with phone or messenger in any place. In terms of immersion, there is Industry: Energy island room, focus room and individual business room, which made business Customer Profile POSCO Power, which obtained a license productivity improved.” of the private power generation for the Minsik Sim, Leader of Talents Management Group first time in Korea in 1968, is the global leading energy company doing its POSCO POWER exclaimed to make a leap to the global complex business for LNG power, fuel cell, solar energy company as a vision. POSCO POWER has been paying a photovoltaic, coal-fired electrical power, etc. all around the world. lot of attention to the very Work, because it felt the difficulty in Business Situation communication and collaboration due to its expansion around There has come a time when it has to make an organization where people work the world. So, the company decides to changing work and the creatively and intelligently rather than workplace. This project was not IT development initiative. work hard but inefficiently, as its operation and employees expand both POSCO POWER faced up squarely the fact that it need not only onshore and offshore. IT, but also space and cultural innovation to make the Solution It has established the foundation for organization work smartly so that it has driven the large project Work Smart by considering the of building a intelligent building and establishing new culture communication and collaboration between domestic and overseas staff in including flexible workplace. POSCO POWER moved a step terms of not only IT technology, but also closer to the transition into creative and productive Work Smart new place and cultural (people) change. Benefits system, which it had aimed at first, by laying the foundation of Changed the organization communication and collaboration in the harmony of culture, Improved idea sharing Increased immersion on business space and technology. Situation getting the same high productivity POSCO POWER is the global complex compared to global players through a energy company opening the eco-friendly variety of case studies and statistics. It has green growth era including LNG power, found that as it grows as a global company, solar photovoltaic, fuel cell, etc. The its employees’ sex, region, age and religion company is doing business at home and have diversified. This perception made the abroad like North America, Asia, Africa, etc. company decide to work more smartly. In case of Korea, it is operating plants and factories across the nation including Seoul, To change the way of work and culture, it Incheon, Pohang and Gwangyang. thought, the three-dimensional approach would be needed. It looked the harmony of In such a company which has organizations three factors of culture (people), space and distributed at home and abroad, the technology could realize the real communication and collaboration become innovation. It thought the fundamental the criteria to evaluate the productivity and transition would not be possible with the business capability. This is because the lack of anyone of them. rapid and reasonable decision making regardless of physical distance ensure the Solution enterprise-wide business efficiency. POSCO POWER thought that it has to change the vertical management into the POSCO POWER has also heard a voice network management for improving coming from departments, which has productivity based on creativity. To open frequent internal and external up a road of change, it thought, it has to communication, such as management acquire the enterprise mobility using IT Innovation group and talents management technology and enable providing the group that they must reduce the wasted business flexibility through the time and factors in communication and collaboration space innovation and flexible workplace. It for recent years. As the organization and means that the company found the workforce expands, it felt the limit on harmony of IT technology and business improving business efficiency with its workplace innovation would be essential to existing way of work. make great working place where the work and life are balanced. Such a blueprint was The external consulting result was also the not a picture that existed only in mind. same. In a result of survey for immersion on performance, communication, POSCO POWER built the Future Center, collaboration, autonomy, etc. was rated which presents an archetype of future low. POSCO POWER didn’t make light of it, office space in Incheon and made but thought it would be a good way for employees in headquarters move to it in improving its current organizational culture the second half of 2011. This building is and how to work. featured by the business immersion- and communication-driven space design, as a POSCO POWER identified that the domestic future intelligent building where the Work companies are working hard but aren’t

25 Smart was considered from the stage of design. HongJun Song, Leader of Management Innovation Group, said, “It is difficult to do For example, this Future Center has no the space and culture innovation including partition which the office has generally. The flexible seats, through which staff can do view opened out to help staff to work their work conveniently in any seat, if there looking into each other's eyes. In addition, was not UC.” He added, “As the Work Smart people could even feel as if they are environment implements in the Future working in resort due to the seating Center, we tried to provide IT infrastructure arrangement and enough resting space. In enabling communication between the open environment, there are functional employees across the organization to rooms including Island room, focus room, improve immersion on business and etc. for helping staff to use, when they have productivity.” POSCO POWER paid to concentrate on their own business and attention to selecting UC solution because talk on the phone long time. of its important role.

For POSCO POWER, Work Smart is not a It examined the UC solution and Fixed challenge only in a single department. They Mobile Convergence (FMC) system from can’t complete the puzzle of Work Smart Microsoft. It decided to choose the UC without a close collaboration between the solution for UC foundation in the Future related departments. Regarding this, Jinho Center, Pohang and Kwangyang, after Kim, Assistant Manager of Management analyzing pros and cons from both of them. Innovation Group said, “As we move to the They made a decision with the additional Future Center, we started the enterprise- cost when expanding and user convenience wide Work Smart.” He said, “To build the in mind. Future Center, Administration department was in charge of space, Sustainable POSCO POWER has a lot of operations in Management Group of organizational Korea, and project sites abroad. It would culture and Management Innovation Group cost much to implement FMC to these all of IT. The Future Center was sketched operations to support UC enabling based on the collaboration of these.” enterprise-wide Work Smart. From a perspective of convenience, Microsoft’s UC The Future Center in POSCO POWER is not solution enables users to use voice talking, a state of the art building only in terms of data communications, document sharing space. It introduced the flexible seats to and video conference in a single window allow staff to do their business in a seat called Lync unlike FMC which has a strong they want without seats specified and the point in wired/wireless voice talking flexible working time to make the convenience. This means UC solution allows autonomy-and creativity-based business all business communication and culture settled. These space and culture collaboration to be processed on Lync. (people) are chemically combined through POSCO POWER decided the direction of UC the United Communication (UC) implementation and has extended the technology. service from the Future Center to

35 headquarters, Incheon, Kwangyang and Wonbo Sim, Manager of Sustainable Pohang. Management Group, said, “In our past business environment, messaging between Benefits employees, calling, conference or document sharing were not processed in a Changed vertical organization into single application. In the past, we had to network-type organization print documents to report to high-level POSCO POWER’s Work Smart environment director’s, which was time consuming and sets the pattern for other companies in the inconvenient.” industry as of 2011. Lots of enterprises noticed the balance of space, culture and He also said, “Introduction of UC enables us technology. The company assessed to communicate immediately using internally that it made the turning point for messenger and screen sharing to make a changing its organizational structure from decision on the spot.” He said, “Besides, UC hierarchical and vertical one to network- made the information sharing and speedy type one through the creativity-based business processing possible.” productivity improvement. Increased immersion on business People working in the Future Center of People in the Future Center agreed to say POSCO POWER stands for the reality of that Work Smart improved the immersion network-type organization. They are on task. Minsik Sim, Leader of Talents working at the very seat according to their Management Group, said “Moving to the current tasks, not their departments. Future Center made changes in the office Regarding this, Sujin Oh, Manger of environment. The change of Office Management Innovation Group, said, “It is environment has been made with the best thing that we can have a seat communication and immersion in mind. according to our current task.” He added, Especially in terms of communication, “When working with personnel of people can identify if they can talk with to outsourcing firm, I can sit and work at near communicate with phone or messenger in them.” any place. In terms of immersion, there is island room, focus room and individual Improved idea sharing and spread and business room, which made business convenience and speed productivity improved.” Creative business troubleshooting is also the archetype of network-type In addition to UC and space for immersion, organization, in addition to flexible seats. there is another important factor of Employees in the Future Center can do relaxation in the Future Center. Sujin Oh interactive communication across the every said, “I am likely to immerse myself in area in POSCO POWER including partners, business in the morning. After lunch I feel related firms and overseas branches as well like sleeping, so I can be refreshed by as internal departments at any place, if enjoying game in the break room. Flexible needed. seats and enough break area helped us to increase immersion. For example, we divide

45 clearly the working time and break time that we can spend more time in thinking our tasks, which enables high-quality immersion.”

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