Marketing Plan for
Mr. and Mrs. John Q. Seller
23 Elmwood Ave, Hastings, PA 15999
Prepared by John Hamilton, Broker 724 344 7029
Botox Realty Table of Contents
Section A: Activating the Real Estate Community
1. Our Company’s Buyer Pool 2. Cooperating Agent Buyer Pool 3. Buyers’ Agents 4. Capturing the Attention of Top Producers 5. Sales Meetings 6. Property Showings Follow Up 7. Assisting Other Agents 8. Lockbox Access 9. Broadcast Fax
Section B: On Site Property Promotion
10. Yard Sign 11. Yard Sign Enhancements 12. Custom Brochures and Flyers 13. Feature Highlight System 14. “Staging” Your Home for Viewing 15. The Property Data Manual 16. Short Range Property Radio Messages
Section C: Direct Marketing and Promotion
17. Complete Prospective Buyer Profile 18. Capitalizing on the “Buyer in Waiting” 19. Direct Mail Campaign 20. Home Buyer Seminars 21. Open House 22. Newspaper Advertising (Major Daily) 23. Newspaper Advertising (Regional Weekly) 24. Selected Neighborhood Canvassing 25. Real Estate Buyer Guide/Magazine 26. Company Buyer Guide 27. Virtual Catalog 28. Photo Post Card Handout 29. TV and Cable 30. Contingency Planning 31. National Network Strength and Resources Section D. Technology and Web Resources
32. Multiple Listing Service (MLS) 33. Our Company’s Internet Website 34. Realtor.com and Other Home Search Websites 35. YourProperty.com 36. MLS Prospect Search 37. Super Fast Inquiry Response System 38. Automated Tech Services for Buyers 39. Intranet (In House) Computer Promotion
Section E. Special Resources and Programs
40. Expanding the Purchasing Power of Buyers 41. Buyers With a House to Sell 42. Local Employer Contacts 43. Working With the Buyers’ Advisors 44. Special Events 45. Relocation Network Services 46. Home Warranty Plan 47. Outdoor Advertising 48. Institutional and Company Advertising 49. Hometown People and Pride 50. Negotiations
Service Pledge and Promise
Appendix: Contract Analysis and Processing 1. Our Company’s Buyer Pool Promoting your property to buyers our company is serving.
Most buyers work with agents who help them select and acquire the right house. There is a high likelihood that the buyer for your home is already or will be working with an agent. Our firm has a significant record of finding buyers for our own listings, called ‘in-house’ sales. A company tour will immediately bring the availability of your property to a buyer pool who are working with our associates.
2. Cooperating Agent Buyer Pool Promoting your property to those working with buyers.
As mentioned above, most buyers will use an agent to help them find a home. A significant buyer pool is created when we consider all the buyers who are currently working with agents in our marketplace – whether with our firm or cooperating offices. To tap this pool of active prospective buyers, your home will be held open for cooperating sales associates. This exposure will immediately make information about your home available to an expanded active buyer pool.
3. Buyers’ Agents Targeting those who specialize in serving buyers.
More and more home buyers are working with agents who specialize almost exclusively in buyer services. They’re known as buyers’ agents. Typically the buyers who use these agents are pre-screened, qualified and motivated. To expose your property to this profile of buyer and make sure the buyers’ agents hears first hand about your property, I’ll be contacting these buyer agents. I’ll communicate the features and benefits of your home as well as provide them with flyers/brochures that they can quickly convey to their buyer clients. Not all agents are equally effective when serving buyers. I’ve identified a select few who do substantial business and would benefit from learning about your property.
4. Capturing the Attention of Top Producers Timely reminders to those who generate substantial activity.
A second select group of agents who I will contact directly are the top producers. These agents are key associates and represent the leaders in their respective firms. They may be overly concerned with quantity over quality, but they do generate activity with buyers who very well may find your home desirable. It will be my task to protect your interest. I’m confident that many active top producers have buyers that they represent who are looking for properties like yours. My contacts and relationships with these agents can work to our mutual benefit.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 5. Sales Meetings Keeping our staff focused on your property.
In the hectic world of real estate sales people are inundated with activity and information. Unlike some in our profession who list a property and place it in the multi-list or log it into the company’s listing pool, I found substantial success for my sellers by personally promoting at our weekly meetings. These meeting provide a great opportunity to provide promotional materials, highlight your property and remind my associates to consider it for their buyers. I’ve found over the years, that strategically timed in-house promotional efforts can provide great results.
6. Property Showings Follow Up Getting timely feedback and offering assistance.
Whether your property is shown by one of our company’s associates or an agent from a cooperating company, I will personally follow up with that agent to get a first hand reading on how well the showing went. Since there was significant enough interest to schedule a showing, it is obvious that many of the features of your home drew positive attention from the buyer. These follow up calls often provide an opportunity to discover a concern, overcome an objection, present an option or discover an adjustment that needs to be made. It likewise can provide valuable feedback as to how the property might be presented more effectively.
7. Assisting Other Agents Making it easy for a buyer to purchase your property.
While my primary function is to represent you and handle the marketing of your property, there are times when I have to get somewhat involved with the buyer. I mean no disrespect, but on occasion I’ve encounter a buyer for my listing whose agent was unable or unwilling to address a specific concern or overcome an obstacle. I have no hesitancy to step in and offer assistance, solve a problem, present an alternative or facilitate an option the other agent could not perform. Many times the obstacle has nothing to do with the purchase of your property, but relates to a difficulty exclusively dealing with the buyer. I’ve often given hints or advice on how that situation could be rectified and thereby allow the buyer to complete the purchase.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 8. Lockbox Access Accommodating buyers without inconveniencing our sellers.
Hectic schedules could get in the way of property viewing opportunities. A lockbox devise will provide convenient access to your property for previewings and showings without the need for someone to host them. This safe, secure and agent only access has proven a time saver and a real assist to buyers and their agents. Lockbox equipped properties tend to get a high standing on buyer agents’ show list.
9. Broadcast Fax Low tech hard copy reminders, updates and invitations.
I maintain a broadcast fax list of key firms and selected agents who need to receive special information. Providing this in a ‘hard copy’ format gains special attention and has often proven more impacting than electronic means. In addition to real estate practitioners, my broadcast fax list includes key employers, business people and parties with a substantial interest in real estate. These people interact with parties who know of buyers.
10. Yard Sign Highlighting the property all day, every day.
Long recognized by buyers seeking properties, the property ‘for sale’ sign attracts attention 24/7. They are equally effective in both high and low traffic areas. This sign also has proven effective in attracting the attention of neighbors, area visitors and people driving by. These people, while not likely in the market to buy, typically know others who are. This word of mouth promotion is extremely valuable. The yard sign also eases the agent’s task of locating the property when bringing a buyer to view it.
11. Yard Sign Enhancements Providing critical information once attention is secured.
Additional riders, placards and brochure boxes can quickly inform an interested party and greatly enhance calls, inquiries and viewings. These enhancements can quickly enable interested parties to properly identify the listing, provide easy access to web addresses and directly contact the agent with the most first hand information about the property. Studies show that buyers want information fast, sources for easy follow up and contacts to gain more information at their convenience.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 12. Custom Brochures and Flyers A hard copy data and benefit reminder for each visitor.
Buyers view many properties and struggle to match an address and a corresponding property feature. Buyers rarely miss the opportunity to pick up a flyer/brochure offering additional details about a property. A flyer/brochure will be designed and duplicated for distribution. A supply will be left at the property for buyer prospects to read, review and recall. By taking a flyer/brochure, buyers are significantly more likely to remember a property, appreciate the property features and have less concern of unknown data or unanswered questions. These flyers/brochures can compensate for a showing agent who does not adequately point out all the benefits or attractive features of your property.
13. Feature Highlight System Tactfully adding emphasis to features often overlooked.
There are likely to be features of your home that will not be obvious to perspective buyers or even the agent showing the property. To make sure these features are not overlooked, a system of identification, marking and itemization will be implemented. This effort involves property owner and listing agent agreeing on a list of such ‘less than obvious’ features and publishing a list of these items or perhaps even flagging the item itself, if appropriate. Care needs to be taken to insure the promotion of these items does not interfere with the normal day to day functions within the property by the family.
14. “Staging” Your Home for Viewing Good marketing falls flat if the property isn’t market ready.
Getting your home prepared just right can pay great dividends when marketing a home in a competitive setting. We help you determine how your home should be set or “staged” for visitors. Included will be critical advice on improvements, decorating, and welcoming tips for the public. Making your home stand out in the eyes of prospective buyers and cooperating agents can be crucial.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 15. The Property Data Manual Proudly providing details all interested buyers would want.
Any unasked, unanswered questions on the part of a perspective buyer will become an obstacle to affirmative decision making on the part of the buyer. Interested buyers seek a deeper level of information, such as exact utility costs, age and warranty status of mechanical items in the home, data detailing when repairs and/or capital improvements were made. Gathering this data, assembling it in a binder or folder and making it readily available to previewing visitors can be a major positive in the eyes of a buyer. This data can also be summarized in print and distributed with the required seller disclosure information. Buyers view this data as a clear indicator of pride of ownership and they appreciate the owners’ overt willingness to inform.
16. Short Range Property Radio Messages An audio info-mercial while in front of the property.
A transmitter broadcasts an informative message detailing the finer point of the property to motorist driving by. Commonly called the ‘talking house’. The radio frequency to receive this message will be posted on the yard sign. Proven effective to command interest and communicate critical information. 17. Complete Prospective Buyer Profile From experience predicting who the buyer will be.
Upon reviewing the property, the neighborhood, the marketplace and past sales data, many traits and characteristics of a likely buyer can be anticipated. Factoring in current market conditions, we can research and project the circumstances and traits of the buyers most likely to be interested in a property like this. While certainly imperfect, buyer profiling has proven to be a great assist in targeting marketing efforts in the most productive and effective directions.
18. Capitalizing on the ‘Buyer in Waiting” Following up with an identified interested party.
It’s very common that property owners get compliments on their home. Many of these compliments include comments from people indicating that they or someone they know would be interested in purchasing it if it ever went on the market. To be sure, these comments are often made without serious intent. But many times they are sincere and certainly worthy of follow up. As your agent, I would be in the best position to initiate that follow up inquiry to determine that party’s current interest or status. My third party permits candor and encourages full disclosure of intent. Even if this party has no sincere interest currently, they do know the property and often can
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 supply the buyer lead that we’re seeking.
19. Direct Mail Campaign High impact results from a mode many think to be antiquated.
The contact mailing list, the sphere of influence list and the key parties who build our base of impact are a treasured possession of every agent in our office. Our entire staff mails hundreds, often thousands, of direct mail pieces every month. Through this mode people are kept up to date on real estate and related issues. Our focus is not only to inform but to influence the local market to think of us first when they know of someone who is thinking of buying or selling. “Just Listed” Cards have always generated a good response. Included in these mailings are newsletters, area updates, market changes plus information about properties that have sold and are just coming on the market.
20. Home Buyer Seminars Educating consumers on how to become home owners.
For many the task of buying a home is intimidating and complicated. Our company regularly conducts informational programs and seminars to allow potential home buyers to better understand and feel more comfortable with the home buying process. These seminars/programs are conducted in many formats. Occasionally they’re conducted in a large group classroom setting. More commonly they are conducted in small groups or even one buyer at a time. Always relaxed and low-pressure, many homebuyers find these as an information resource, an opportunity to see what the process is all about and connect personally with someone from our firm. These programs always provide an ideal setting to match buyers with our listings since we know them both so well. The credibility we gain from our seminar setting carries over as we present and promote our current inventory of homes for sale.
21. Open House No appointment necessary. Come on in.
This invitation to the public to view your property without the need for appointment or obligation is attractive to many home purchaser prospects. It is especially effective with busy, double income, working couples who are uncomfortable making appointments. It is especially effective for those just beginning their home search process. An Open House is typically scheduled early in the marketing process to accommodate all the parties interested in a ‘new’ listing. Most importantly, Open Houses provide substantial feedback and reaction to area, features, condition, price and terms. It has also proved effective to schedule additional Open Houses later on in the marketing process to regenerate attention to and increase activity on a home.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 22. Newspaper Advertising (Major Daily) Not the homebuyer’ first stop, but still effective.
Advertising in local newspapers has been the most used and most noticed form of property promotion. To be sure, it is still effective to a degree, but it’s no longer the homebuyers’ first stop for property information. (Replaced by the internet) Newspaper ads provide us with both qualified and unqualified buyer prospects. Typically only selected properties are advertised this way. Those selected are selected because of their expected capacity to generate calls and responses. Once taken, these calls can be screened, the parties qualified and then introduced to the property matching their needs. Statistically, only a very small percentage of homes are sold to the party who actually calls on the ad for that property.
23. Newspaper Advertising (Regional Weekly) Smaller targeted circulation with significant impact.
Advertising in weekly newspapers tend to capture the attention of local buyers and those simply interested in what’s going on close by. These publications tend to have a slightly longer shelf life, get distributed more extensively in a confined area and are a favorite of local businesses and merchants who advertise in them extensively. Attractive rates permit ads to be a bit more extensive and capable of capturing more attention in a targeted market.
24. Selected Neighborhood Canvassing People love to pick their new neighbors.
Any property going ‘on the market’ captures the attention of the neighbors. Not only are they interested in value trends, but also who will be moving in. Quite often the parties most interested in finding a purchaser for your property live in the immediate neighborhood. The neighbors know the benefits of living here and are quick to tell others who they’d like to have live closer to them. We’ll be implementing a direct mail, telephone and personal contact program to inform these people about your property. We want to tap this enthusiastic and highly motivated source of buyer leads.
25. Real Estate Buyer Guides/Magazines Serious buyers almost always tap this comprehensive resource.
This publication has a distinct advantage over newspaper advertising in that it has a longer “shelf life” and serves as a lasting resource of serious homebuyers. It also permits more information, often a photo and allows for fuller promotion of the details of any available property. We’ll certainly use this as a promotional resource for your property.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 26. Company Buyer Guide An in-house resource promoting all our company’s inventory.
From time to time our company publishes its own ‘exclusive guide to homes’ promoting and displaying our own listings, our own inventory of fine homes. The marketing tool has a wide distribution and has served us well to increase activity, focus home buyer attention and boost interest and inquiries. This catalog also has the additional benefit of encouraging buyer to contact our firm even if they aren’t interested in any specific property advertised.
27. Virtual Catalog A one stop guide to attractive properties, instantly downloadable.
I personally publish an on-line catalog of attractive properties to focus buyers on current ‘best buys’. That catalog allows me to include, highlight and draw attention to my listings. This virtual catalog identifies and details my “Ten Most Wanted” properties. My contact and distribution list for this catalog is constantly growing, being updated and being refined.
28. Photo Post Card Handouts The ultimate user-friendly face-to-face property promotion technique.
Designed to fill the gap between mass newspaper/internet advertising and the full page flyer. The ‘photo card’ is a post card size and stock photo of your home that can be carried easily and distributed to people we see in our daily activities. We’ve found people receiving these cards, keep them, review their content and pass them on to friends and associates. Content emphasis is on the photo with minimal additional copy (address, price and room summary). Many times these photo cards are the most comfortable promotion tool for the property owners to distribute to acquaintances and interested parties.
29. TV and Cable A visual preview that captures the attention of buyers.
Buyers have different strategies to find properties of interest. To some the television provides a synopsis preview of properties for sale that proves informative and comfortable. Our firm taps this resource with our parade of homes. This weekly broadcast generates calls that often turn into appointments.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 Strategically selected, a number of listings are previewed in this manner. Interested parties who contact our office for more information can be asked to consider other homes that match that price range and profile.
30. Contingency Planning Being able to hit a moving target. Adjusting to market changes.
Adjustments are routinely called for during the marketing of any property. Updating of the Market Analysis, modifying promotional efforts, and positioning the property in light of changing market conditions and new competition will insure maximum results. If a property is not under contract during the first surge of marketing (initial 3 to 6 weeks) a lull in activity typically occurs. Prompt and decisive actions must be taken to avoid letting the property slip into a “stale” or “market worn” position. Five members of our firm - all with special analytic and marketing skills – will be called upon to review my marketing efforts as well as the property, condition, pricing and suggest appropriate actions.
31. National Network Strength and Resources
As active members of the REALTOR family, our firm and all its associates call on nationwide resources. We are also a member of other national networks, through which we can capture the out of town purchaser who is looking for a local “expert” to guide their purchasing decision. Our staff works hard to build skills and relationships to enhance the services to our seller clients.
32. Multiple Listing Service (MLS) Instant dissemination of property information to all MLS members.
Information on your property will be quickly and accurately disseminated via computer and hard copy to local real estate companies who are members of our multiple listing service. This provides a comprehensive base of data dissemination to key parties who work with buyers. Despite its effectiveness, properties can be “lost or overlooked” without special and continuous reinforcement
33. Our Company’s Internet Website We drive traffic to our websites.
We will place pertinent information about your property on our company website. We actively and continuously promote our web address so interested parties can access the crucial data relating to your property.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 Approximately 80% of all home buyers begin their home search process by visiting internet websites. To compete against other properties on the market, our presentation of your property on the internet must be user friendly and comprehensive.
34. Realtor.com and other home search websites Ensuring that more search engines find your property information.
In addition to the resources of our own company website, we tap the power or various sites that search out properties in response to search engine instructions. Making information about your property accessible to these websites captures the tech savvy buyer who’s searching for new home possibilities. These sites include the capacity for any leads generated to be directed to me for immediate follow up and attention.
35. YourProperty.com We’ll secure a website and web address just for your property.
We won’t let your property get lost in the multitude of other properties on the market. We’ll secure a website and address exclusively for your property. All our promotional efforts will reference this address so buyer can secure a full and impressive presentation about your property. This exclusive site for your property will include content that surveys indicate buyers want when they’re searching for property information. Specifically, a full photo array, virtual tour, diagrams, layouts, location, details on amenities and detailed property features.
36. MLS Prospect Search A reverse directory to find the right buyer already in the buyer pool.
Our MLS system is a two way street. Not only can we put in information about your property but also we can access buyers interested in a property like yours. Any MSL member working with a buyer prospect can enter into the MLS computer system the type of property such a buyer might be seeking. I can, on your behalf, access information about any buyer prospect who is seeking a home similar to yours and contact the agent who logged in that information.
37. Super Fast Inquiry Response System Today’s consumers demand an immediate response.
Our company’s commitment to quickly replying to phone or web inquiries pays tremendous dividends for our seller clients. We’ve learned that letting a day or even excessive hours go by before getting back to a buyer prospect can mean the difference between serving or losing a buyer. Our company’s rapid alert system conveys the contact information to me within the hour and enables me to reply promptly, supply information competently and present my listings effectively.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 38. Automated Tech Services for Buyers Using technology to build buyer confidence and loyalty.
It seems that everyday a new capability or new layer of information services is made available to the buyers we service. Auto-responders keep contact until a fuller response can be generated. Market and financing updates are provided by e-newsletters and consumer links. Flash notices enable us to quickly get information about your property to buyers who indicated they’re looking for something like yours. It’s fast, it’s automatic and it’s effective.
39. Intranet (In House) Computer Promotion Communication instantaneous wherever we are.
Communicating updates, changes, pending opportunities and challenges needs to be fast and thorough. Our company has a computer and cell phone based system that alerts us to critical information wherever we are and whatever we’re doing. Without such a system, I would struggle to provide my colleagues with the latest information regarding the marketing of your property and would find it challenging to continually remind them to introduce your property to their buyers.
40. Expanding the Purchasing Power of Buyers Enabling more buyers to be able to afford your property.
Expanding the capability within the current buyer pool by increasing their purchasing power is sometimes more effective than finding more buyers. We can expand the price range of many potential buyers by applying owner-investor options plus co-owner/co-borrower programs. Especially effective in tight financial markets, these resources for perspective buyers can lead to offers on properties typically above the buyers’ standard price range. This has proven effective for first time and tenant buyers.
41. Buyers With A House To Sell They say they can’t buy your house until they sell theirs.
As much as we’d like to find a purchaser for your home with cash and no conditions…it’s not very likely. Buyers have pluses and minuses, as we all do, and one of our most important functions is to provide you (our client) and the perspective buyer with options. Its not uncommon that a buyer will also have a house to sell. They (and you) need to know that there are seven or more options available to deal with this dilemma. We’re committed to exhausting all options to find the best buyer at the right terms for you. We won’t reject any opportunity until it is fully explored.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 42. Local Employer Contacts Strong local relationships yield productive results.
Our company’s reputation has been built and enhanced by long term professional relationships with key civic, educational and business leaders. They know us, trust us and even rely on us. Our marketing goals can often be realized by targeting local corporations, school districts and major employers with information about your property. The personnel departments of these firms are willing to receive and distribute property opportunities to their new and promoted employees. We often help them sell our area to their people. They often help us sell our listings by disseminating information we provide to them.
43. Working With the Buyers’ Advisors Home buyers seek lots of advice before selecting a house.
Rare are the buyers who select and acquire a new home without involving a cadre of advisors. Many agents find such buyers and their advisors too much to work with. We don’t. Many of these buyers are motivated, realistic and qualified financially. Our company has special training on techniques to involve and make allies of these advisors. Rather than consider them as adversaries, we have found we can use them to focus positive attention on your property. We don’t want to lose even one potential buyer for your property.
44. Special Events We support our community and our neighbors.
It’s rare that we miss an opportunity to participate corporately or individually with local events. While most of these special events need our time and financial support, there are times when we can also gain some exposure for our firm and our properties. Many low key, ‘below the radar’ events fit this category. Over the years we’ve participated in home show and trade show type events where we can meet consumers who are looking to buy or sell properties. We rarely miss an opportunity to reinforce the message, when you have a real estate need, think of us.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 45. Relocation Network Services Out of town buyers – motivated and qualified.
Not everyone is capable of handling the “demanding” relocation buyer. They have special needs that require special services. Our firm and its alliances nationwide have experience and tools to keep these qualified and motivated buyers in our camp and focused on properties we’re most responsible for.
46. Home Warranty Plan Enabling your property to compete with new construction.
Perspective buyers always dread the possibility of “something breaking down” after they move in. That’s why many buyers gravitate to newly built homes. Many of these fears can be put to rest with a Home Warranty Program. This optional program not only protects you during the listing term but protects the buyer from repair expenses to many components and mechanical items. This enables you to attract more buyers who will consider your property a worthy purchase. 47. Outdoor Advertising Training today’s buyers to think of us first.
We’ve been preparing to market your home even before you decided to sell. The promotion of myself, my company and our services is strategically accomplished through placards, billboards, posters and similar media. While not an extensive program, it is getting the message out to the public that their first stop in finding a home should be with us.
48. Institutional and Company Advertising Laying the groundwork for future service opportunities.
For years our firm has maintained a high and respected profile while holding strong name recognition as a reputable firm dedicated to quality service. Our advertising is on going and targeted so people looking for homes will feel comfortable in looking to us for help. You’ll see our good name everywhere! While this advertising isn’t targeted at your home specifically, it does impact the market and generates inquiries related to home buying.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 49. Hometown People and Pride Don’t underestimate the influence of our associates locally.
Real estate is (and always will be) a local transaction. Our Broker and Management Team is comprised of people who know our area. They live and grew up near here. You’ll find our people active in their church, civic, school and charitable institutions. It’s the kind of people we are. These activities build relationships, show a willingness to serve and provide an opportunity for people to comfortably ask about our home buying services. The range of contacts they’ve developed over the years brings scores of prospects our way every year. Often overlooked, that resource helps us sell your home quicker and get you the best terms possible.
50. Negotiations Not only getting the right buyer, but at the right terms.
Structuring a WIN-WIN transaction requires thoughtful and objective planning and execution. Often the negotiating strategy employed during on contract phase determines the success or failure of our marketing. I will be consulting with you throughout this process and formulating a strategy to help achieve the desired results.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 My Service Pledge and Promise
I promise that during the process of marketing your property, I will employ the marketing element contained in this Marketing Plan
Should I, in your view, fall short in any of these elements, I would ask you to contact me personally. I pledge and promise to correct these deficiencies within 24 hours and provide you with a full accounting of my activity.
If my corrective actions do not meet with your approval, you may cancel the listing.
______11/5/2014 John Hamilton, Broker
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014 Appendix: Contract Analysis and Processing In addition to the specific marketing techniques listed above, our services continue after a buyer is procured.
Many times our attention to detail in the follow areas have: protected our sellers from entangling complications insured that problems don’t jeopardize the transaction, and provided the full professional ‘start to close’ service you’d expect.
1. Contract Analysis
Whenever agreements (contracts) to purchase are to be presented for your consideration, I will review the specifics of that agreement and their ramifications to insure your full understanding. A “Contract Analysis Guide” will serve as the framework for objective review in light of your goals and current market conditions.
2. Financing Considerations
Our marketing goals cannot be realized without full analysis of the financial aspects of any agreement. A review of the financial terms along with options and a risk analysis will be paramount in making the property available to as many bona fide purchasers as practical. I will investigate, to your satisfaction, the ramifications of the buyers’ purchasing power.
3. Contingency Management
Once under agreement the parties have to attend to the conditions and contingencies identified in that agreement. It is rare that everything proceeds smoothly and without a problem. My services include a thorough monitoring of this process, informing you of status and progress and advising you of actions required and options available.
4. Post Closing Services
The final settlement of the sale is not the final service event on my part. Our follow up services include being in contact after the close, assisting in relocation details and inviting an analysis and evaluation of my services.
Prepared for Mr. and Mrs. John Q. Seller By John Hamilton, Botox Realty 23 Elmwood Ave, Hastings, PA 15999 November 5, 2014