Western Kentucky University TopSCHOLAR® Student Organizations WKU Archives Records Fall 1987 UA68/13/5 AdVenture WKU Advertising Club Follow this and additional works at: http://digitalcommons.wku.edu/stu_org Part of the Advertising and Promotion Management Commons, Mass Communication Commons, and the Public Relations and Advertising Commons Recommended Citation WKU Advertising Club, "UA68/13/5 AdVenture" (1987). Student Organizations. Paper 104. http://digitalcommons.wku.edu/stu_org/104 This Newsletter is brought to you for free and open access by TopSCHOLAR®. It has been accepted for inclusion in Student Organizations by an authorized administrator of TopSCHOLAR®. For more information, please contact [email protected]. ' , Ai\ViliVL.) Western Kentucky University's ADventure Advertising newsletter A New Look at New Faculty Members 1987 -88 Scholarship Winners Announced ~ WESTE RN Ad Club Honored at National • Convention ,KENTU CKY- Spotlight on Ad Club Career IUNIVE RSITY l' ' Seminar Western Students Partici­ pate in High School Work­ shop I Graduate Update , fRFC no lW • COLLEGE HE i GHTS -.• FOUNDATION I'" CQ,\I\\£MORATiON or }"OTH lINNIVt!UARY 1956 Fall 1987 The Search is Over. .. Albers named new journalism department head By Neil Armstrong Oneofthe teams Albers headed accred­ Albers said she hopes that through ited the advertising and public relations some of her contacts with various founda­ After a diligent search by Western. sequences at Western in 1986. Inaddition. tions. more resources will be available to Jo-Ann Huff Albers was chosen as the she became familiar with the staff and the journalism department. new journalism department head. instructors in Western'sjournalism depart­ As for the advertising sequence. she Albers, neain's Store. Ky. native. was ment while a member of the Kentucky was delighted that new faculty was named to the position after ueingselected Press Association. added. This will ease the responsibilities over two final ists recommended by a Albers. most recently a general news of all the advertising staff and will search commiltee in February, The 27- executive with the Gannett News Service. greatly benefit the students. she said. year journali sm veteran was the only attended a class over the summer at the ~Studentsshould immediately feel that finalist who was not associated with a Leadership Institute in the Gannett more faculty are available." Alberssaid. university. Center for Media Studies at Columbia With the increased numberofadvisers. Although she has not taught before, University to fam il iarize business execu­ students will receive more individual Albers has a hi story of interaction with tives with the academic community. She attention and the addition to the staff higher education. She graduated from found it extremely helpful. will prove valuable in the lo ng run. she The University of Miami, Ohio. and Albers docsn 't see any drastic changes said. received her master's degree from Xavier for the department and she doesn't feel The future plans Albers has for the University, She has been an active mem­ that her business orientation will inter­ advertising sequence was much the same ber on accrediting teams and has chaired fere with academics. as those she has for the entire department. fourofthcm with the AccreditingCouncil "My contacts seem to add to their "I want to build on the strengths that for Education in Journalism and Mass contacts. I see an elevation of what every­ are already here." Communication. one is already doing." she said. Speaking from Experience By Holly Houston Stengel. a Louisville native whose main interest is graphics. has 26 yearsof ex peri- Gil Stengel. one of Western's new adver- ence in the ad field. He is part owner of tising facult.y members in the journalism the Louisville ad agency Smalley. David. department, finds teaching rewarding Richardson and Stengel, where he served because it's challenging to make the as creative director until July of 1987. light go on for his students. He became interested in graphic art Stengel, who teaches print design, after high school and enrolled in The principles of advertising and broadcast American Academy of Art in Chicago. advertising. said his teaching goal was After the Academy. he went to Los to improve his teaching ability. Angeles to attend The ArtCenter College He advises advertising students to be of Design for four years. sure of what they want to do. "Set your Stengel got his first advertising job sights on what you really want to do," he directly out of school as art director in a said. Don't lose studio where he handled all ofthestudio's ~,,~· g~h~t';;;;'~~~~~;}ib::.:m:"~n:'~Y:o:u:..., graphics. In he progressed to __ have agency work where1976. he eventually became part owner. He also taught graphics registration, classes at Jefferson Cc;lmmunity College advice to a student. Stengel teaches print for five years. design. broadcast and principles. Marketing Manager Moonlights at Western By Robert Whatley tele-poles," he said . He enjoys teachIng major company.'1 he said. and says he is learning as he goes. Forrest began work immediately after Charles Forrest. the Marketing Man­ Forrest began his tenure at Union aUendingcollege at Wake Forest Univer­ ager at Union Underwear. began hi s Underwear in 1983 and is in charge of sity in Winston-Salem. N.C. He was a first teaching job in the field of adver­ the Fruit-ol-the-Loom fashion line and member of the American Marketing tising research this fall semester. He is the rmal underwear. Before joining Association and was also involved in teaching part-time at Western Kentucky Union. Forrest worked for Haynes Lit­ Greek activity as a member of the Theta Universi ty. wear in Asheville, N.C. Chi Orde~ fraternity. "I cover a broad rangeoffundamentals He said his work at Union is chal­ He is originally from Winston Forest, in advertising. and we've been touching lenging and that he gets a great deal of N.C .. but now calls Bowling Green home. on secondary research in the areas of recognition in his field. "1 get the best of He has a wife and two children-a boy. 2. audits, focus groups. positioning. and both worlds, 1 work in a small town for a and a girl. 6. Future Ventures By J eanine Finocchiaro Randy Ward was an intern at WSf..lJ Other Western advertising majors in­ Radio in Glasgow. his hometown. By volved with internships inclu ded: Patty I nternships can be a great opportun ity sending resumes followed by phone calls Adams. Planning and Marketinl'". Ce n­ for college students to gain valuable and in terviews, Ward was abJe to land a tral Baptist Hospi ta l, Lexington; Emily experience in their field of study. job as an advertising sales representative. Cecil. Doningerand Doninger, Louisville; Many Western advertising majors com~ I-Iis job was main Iy selling commercial Victor Giancola WVEZ-WAKY Radio. pleled internships during the su mmer time on the radio. Louisv ille: Mary Anne Hailey. Clayton or were involved in internships this fall. "My internship definitely helped me Pr inting. Madisonville: Rache! Howard. Stephanie Schilling, a senior from to better understand my major because Messenger Inquirer Ad ve rtising Depart­ Scheller. Ill.. worked for L'l.ndmark Com­ it made a praetical application of the ment. Owensboro: Ron Jarrel. Paducah munity Newspapers in Shelbyville. things we had studied in class." Ward Sun Extra. Paducah: Beth Kachallek. Many times Schilling filled in for said. "It allowed me to go beyond what I Bowling Green Tourist/Convention Com­ people who wefe absent: therefore she had learned at sehool." mission. Bowling Green: Ed Kinney. had a wide variety of tasks. She worked Paula Rutherford a Somerset senior. Kinko's. Bowling Green: Debbie Kirsh . as advertising manager for two weekly worked on an internship this fall at the Rose nthal. Greene&Camllbell. Bethesda. newspapers. Th e Trimble-Banner and Cockrel Corp. whlle attending Western. Md .: Ki m Marshall. WAKY Signs, Bowl­ The Anderso n News. The coq )Qration publishes three mag­ ing Green: ,1 oe Murphy. Firestone Tire Her job included selling sections of azines: The Kentucky.Farmer. The Ten­ & Hubber Company. Akron. Ohio; Alicia newspapers. layingoutads. and t raveling nessee Farmer. and Back Home in Ken­ Rodriquez. The Cadiz Reco rd. Cadiz: to small towns throughout Kent ucky tucky. Rutherford's job included doing Tod Smith. Bingham Advertisi ng Con­ and pari or Indiana. !ay·outs and paste-ups. cepts. Bowling Green: Cheryl Smith. "My job helped me to learn to adapt to "My position is helping me to learn Newspaper Printing-Corporation. Nash­ different situations and taught me to be better production techniques." Ruther­ ville. Tenn.: James Roark. Courier-Jour­ more flexibl e. II al so helped me to gain a fo rd said."1 think things learned in my nal. Louisville; Pam Carey. Landmark better understanding of small town news­ classes and working on the campus news­ Commu ni cations; K.K. Cheah. Castner papers." Schilling said. paper helped me in my job." Knott, Nashville. Ten n. ; Leslie O'Shoney, She heard about the job through a Rutherford had an interview with the Crook & Chase Show,Jim Owen's Enter­ representative from La ndmark News owner and then called the company at tainment, Nash vill e, Tenn.: Leanne who visi ted Western, and received he r least once every week after the interview. Banna. Evansville Courie~, Evansville, internship after an interview. She was eventually hired, Ind. Stringer Wears Many Hats By Kathleen Harder Mrs. Carolyn Stringer. coord inator of the advertising sequence at Western Kentucky University, has been named Chair of two national American Adver­ tising Federation (AA F) committees. Mrs. Str inger. an associate Ilrofessor. is a memberofthe AA F Executive Academic Committee.