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Fall 1987 UA68/13/5 AdVenture WKU Advertising Club

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Western Kentucky University's ADventure Advertising newsletter

A New Look at New Faculty Members

1987 -88 Scholarship Winners Announced ~ WESTE RN Ad Club Honored at National • Convention ,KENTU CKY-

Spotlight on Ad Club Career IUNIVE RSITY l' ' Seminar

Western Students Partici­ pate in High School Work­ shop I Graduate Update , fRFC no lW • COLLEGE HE i GHTS -.• FOUNDATION I'" CQ,\I\\£MORATiON or

}"OTH lINNIVt!UARY 1956

Fall 1987 The Search is Over. .. Albers named new journalism department head By Neil Armstrong Oneofthe teams Albers headed accred­ Albers said she hopes that through ited the advertising and public relations some of her contacts with various founda­ After a diligent search by Western. sequences at Western in 1986. Inaddition. tions. more resources will be available to Jo-Ann Huff Albers was chosen as the she became familiar with the staff and the journalism department. new journalism department head. instructors in Western'sjournalism depart­ As for the advertising sequence. she Albers, neain's Store. Ky. native. was ment while a member of the Kentucky was delighted that new faculty was named to the position after ueingselected Press Association. added. This will ease the responsibilities over two final ists recommended by a Albers. most recently a general news of all the advertising staff and will search commiltee in February, The 27- executive with the Gannett News Service. greatly benefit the students. she said. year journali sm veteran was the only attended a class over the summer at the ~Studentsshould immediately feel that finalist who was not associated with a Leadership Institute in the Gannett more faculty are available." Alberssaid. university. Center for Media Studies at Columbia With the increased numberofadvisers. Although she has not taught before, University to fam il iarize business execu­ students will receive more individual Albers has a hi story of interaction with tives with the academic community. She attention and the addition to the staff higher education. She graduated from found it extremely helpful. will prove valuable in the lo ng run. she The University of Miami, Ohio. and Albers docsn 't see any drastic changes said. received her master's degree from Xavier for the department and she doesn't feel The future plans Albers has for the University, She has been an active mem­ that her business orientation will inter­ advertising sequence was much the same ber on accrediting teams and has chaired fere with academics. as those she has for the entire department. fourofthcm with the AccreditingCouncil "My contacts seem to add to their "I want to build on the strengths that for Education in Journalism and Mass contacts. I see an elevation of what every­ are already here." Communication. one is already doing." she said. Speaking from Experience By Holly Houston Stengel. a Louisville native whose main interest is graphics. has 26 yearsof ex peri- Gil Stengel. one of Western's new adver- ence in the ad field. He is part owner of tising facult.y members in the journalism the Louisville ad agency Smalley. David. department, finds teaching rewarding Richardson and Stengel, where he served because it's challenging to make the as creative director until July of 1987. light go on for his students. He became interested in graphic art Stengel, who teaches print design, after high school and enrolled in The principles of advertising and broadcast American Academy of Art in Chicago. advertising. said his teaching goal was After the Academy. he went to Los to improve his teaching ability. Angeles to attend The ArtCenter College He advises advertising students to be of Design for four years. sure of what they want to do. "Set your Stengel got his first advertising job sights on what you really want to do," he directly out of school as art director in a said. Don't lose studio where he handled all ofthestudio's __~,,~ have· g~h~t';;;;'~~~~~;}ib::.:m:"~n:'~Y:o:u:... , graphics.agency work In where 1976. he heeventually progressed became to part owner. He also taught graphics registration, classes at Jefferson Cc;lmmunity College advice to a student. Stengel teaches print for five years. design. broadcast and principles. Marketing Manager Moonlights at Western By Robert Whatley tele-poles," he said . He enjoys teachIng major company.'1 he said. and says he is learning as he goes. Forrest began work immediately after Charles Forrest. the Marketing Man­ Forrest began his tenure at Union aUendingcollege at Wake Forest Univer­ ager at Union Underwear. began hi s Underwear in 1983 and is in charge of sity in Winston-Salem. N.C. He was a first teaching job in the field of adver­ the Fruit-ol-the-Loom fashion line and member of the American Marketing tising research this fall semester. He is the rmal underwear. Before joining Association and was also involved in teaching part-time at Western Kentucky Union. Forrest worked for Haynes Lit­ Greek activity as a member of the Theta Universi ty. wear in Asheville, N.C. Chi Orde~ fraternity. "I cover a broad rangeoffundamentals He said his work at Union is chal­ He is originally from Winston Forest, in advertising. and we've been touching lenging and that he gets a great deal of N.C .. but now calls Bowling Green home. on secondary research in the areas of recognition in his field. "1 get the best of He has a wife and two children-a boy. 2. audits, focus groups. positioning. and both worlds, 1 work in a small town for a and a girl. 6.

Future Ventures

By J eanine Finocchiaro Randy Ward was an intern at WSf..lJ Other Western advertising majors in­ Radio in Glasgow. his hometown. By volved with internships inclu ded: Patty I nternships can be a great opportun ity sending resumes followed by phone calls Adams. Planning and Marketinl'". Ce n­ for college students to gain valuable and in terviews, Ward was abJe to land a tral Baptist Hospi ta l, Lexington; Emily experience in their field of study. job as an advertising sales representative. Cecil. Doningerand Doninger, Louisville; Many Western advertising majors com~ I-Iis job was main Iy selling commercial Victor Giancola WVEZ-WAKY Radio. pleled internships during the su mmer time on the radio. Louisv ille: Mary Anne Hailey. Clayton or were involved in internships this fall. "My internship definitely helped me Pr inting. Madisonville: Rache! Howard. Stephanie Schilling, a senior from to better understand my major because Messenger Inquirer Ad ve rtising Depart­ Scheller. Ill.. worked for L'l.ndmark Com­ it made a praetical application of the ment. Owensboro: Ron Jarrel. Paducah munity Newspapers in Shelbyville. things we had studied in class." Ward Sun Extra. Paducah: Beth Kachallek. Many times Schilling filled in for said. "It allowed me to go beyond what I Bowling Green Tourist/Convention Com­ people who wefe absent: therefore she had learned at sehool." mission. Bowling Green: Ed Kinney. had a wide variety of tasks. She worked Paula Rutherford a Somerset senior. Kinko's. Bowling Green: Debbie Kirsh . as advertising manager for two weekly worked on an internship this fall at the Rose nthal. Greene&Camllbell. Bethesda. newspapers. Th e Trimble-Banner and Cockrel Corp. whlle attending Western. Md .: Ki m Marshall. WAKY Signs, Bowl­ The Anderso n News. The coq )Qration publishes three mag­ ing Green: ,1 oe Murphy. Firestone Tire Her job included selling sections of azines: The Kentucky.Farmer. The Ten­ & Hubber Company. Akron. Ohio; Alicia newspapers. layingoutads. and t raveling nessee Farmer. and Back Home in Ken­ Rodriquez. The Cadiz Reco rd. Cadiz: to small towns throughout Kent ucky tucky. Rutherford's job included doing Tod Smith. Bingham Advertisi ng Con­ and pari or Indiana. !ay·outs and paste-ups. cepts. Bowling Green: Cheryl Smith. "My job helped me to learn to adapt to "My position is helping me to learn Newspaper Printing-Corporation. Nash­ different situations and taught me to be better production techniques." Ruther­ ville. Tenn.: James Roark. Courier-Jour­ more flexibl e. II al so helped me to gain a fo rd said."1 think things learned in my nal. Louisville; Pam Carey. Landmark better understanding of small town news­ classes and working on the campus news­ Commu ni cations; K.K. Cheah. Castner papers." Schilling said. paper helped me in my job." Knott, Nashville. Ten n. ; Leslie O'Shoney, She heard about the job through a Rutherford had an interview with the Crook & Chase Show,Jim Owen's Enter­ representative from La ndmark News owner and then called the company at tainment, Nash vill e, Tenn.: Leanne who visi ted Western, and received he r least once every week after the interview. Banna. Evansville Courie~, Evansville, internship after an interview. She was eventually hired, Ind. Stringer Wears Many Hats By Kathleen Harder

Mrs. Carolyn Stringer. coord inator of the advertising sequence at Western Kentucky University, has been named Chair of two national American Adver­ tising Federation (AA F) committees. Mrs. Str inger. an associate Ilrofessor. is a memberofthe AA F Executive Academic Committee. which oversees the work and activities of the 155 student AAF challters. Mega-District is the newest com mittee of the AA F, and Mrs. Str inger is the chair. The duties of the committee include reviewing the problems of conducting district competitions wi th more than 16 participating colleges and universities and to make recommend ation s on changes in the structure of district com­ petition. Mrs. Stringer also heads the College Chapter Achievement competition. her second term as chair. The committee recommends fo rms and timing ofappro­ priate publicity. makes suggestions for additions to or deletions from pro­ member of two other committees in asked to prepare a manual for advisors gram categories and wo rding changes, AAF. These are the National Student and student presidents of each chapter and makes suggestions fo r appropriate AdvertisingCompetition and the Public­ across' the Un ited States. It is to be a judges. ity/ Visibility committee. ;'how -to" manual fo r running a student Mrs. Stringer, who has been a ProCes­ In addition to membership in several chapter in which WKU will be the pri­ sor at WK U for 11 years. is also a committees. Mrs. Stringer has been mary example. Survey Says... Advertising good for economy, yet sometimes dishonest By Leslie O'Shoney , However, the survey also found 50 alleged biased reporting by the press. percent believe that "deceptive adver­ For example. only one out of four America's future journalists support tising is commonplace in business." surveyed believed "corporate advertising the role of advertising in the U.S. economy. The study revealed future journalists presents a clear and accurate picture of but they question its honesty. are plainly skeptical of business adver­ acompany." And 58,7%believe "deceptive So say results of asurvey conducted in tising practices. yet are equally dis­ advertising iscommonplace in business." the fall of 1986 by Ted Kidd. assistant trustful of more government regulation Responses to government regulation professor of advertising at Western. on advertising. on adverthling and business show that Although advertising honesty is ques­ "Apparently, the student journalists only one-third of the student journalists tioned, these students are willingto bear reeognize that they live in an imperfect would favor more government controls the social cost of business freedom in world: one in which business freedom on advertising and 27 percent feel regu­ order for the free enterprise system to carries with it social cost they are willing lation on business would bring down work. to bear in order for the system to work. prices. therefore supporting free market In the survey of over 500 journalism In short. the students are not willing to competition. students from 11 colleges. 86 percent of throw out the baby with the bath water." The survey was evenly divided between the responses to the statement "the U.S. Kidd said. juniors and seniors and two-thirds of economy isstrengthcncd by ad vertisi ng," Results of the survey may have an respondents were female, were positive. effect on business leaders attitudes to Scholastic Achievers By Tonia Hutchins president of the Ad Club and assistant Seminar luncheon on November 4. copy editor-cut line editor for the Upon graduation. Ward would like to Three Western students. Stephanie Talisman yearbook. work for an advertising agency in a Schilling. Randy Ward and Paula Ruther­ She received $1.000 for the 87-88 school larger city. ford. have received advertising scholar­ year. Another student. Paula Rutherford. a ships for this school year. "It was theeasiest$1.000 I ever made." senior in advertising. received the Kerrie Stephanie Schilling, a senior adver­ she said. Faye Stewart scholarship. tisingmajor. received the American Adver­ Someday. Schillingsaid that she would The scholarship was named after tising Federation scholarshi p. like to be an accou nt executive for an Kerrie Faye Stewart. an advertising Qualifications were based on grade advertising agency in St. Louis. Mo. major at Western who died four years point average. involvement through Randy Ward. alsoasenior advertising ago. AAF. campus activities and community major, received the John B. and Clarence Rutherford. who is an Advertising activities. M. Gaines Award. Club member from Somerset, received Schilling said that when she learned The scholarship amount is $500 and is the $150 scholarship last spring. She she had qualified forthescholarship. she awarded to students with outstanding works in Bowling Green at Cockeral filled out the forms and sent them in. academic achievement, professional Corp. preparing layouts for magazine " I didn't think too much about it. r growth. and involvement in advertising­ pages. almost forgot about it, then I was notified related activities. "I feel very honored to receive this in early April that I had won the scholar­ The award is given in memory of the scholarship. Even though I never knew ship for District Five. I was really founder of the Park City Daily News, Kerrie Faye, I've learned (from others) surprised." she said. John B. Gaines. and fathcrofthe current that she was a very important and very She had competed with other students Daily News Publisher and Editor. special person," Rutherford said. from Di strict Five, which consists of 21 Clarence B. Gaines. In the future. shesaid she would like to universities in Kentucky. Ohio. and West Wa"rd, who is the Advertising Club work in Lexington for a magazine or an Virginia. treasurer from ' Glasgow. accepted the advertising agency. Schilling. a native of Scheller. Ill., is scholarship at the Advertising Career In the N arne of Excellence Tammy Hood sity's advertising sequence. Mexico University. He also received a The scholarship was fu nded by Jor­ degree from the American Academy of A scholarship has been established in dan's students. his former business asso­ Art.Jordanjoined the McCann-Erickson honor of former WKU Assistant Pro­ ciates, faculty and friends. Agency in Louisville. where he rcmained fessor Carl C. (Pat) J ordan. Manyofthem attended adinner in his for 26 years, eventually beeoming vice The scholarship will be given to an honor last spring. Forty-five graduates president. ad vertisi ng major who h as demonstrated were present. according to Mrs. Stringer. Jordan began teaching at Western in exceptional creative ability in any phase "I was quite surpri sed and reallyquite 1979. Over a five-year period as a full­ of advertising. The student receiving the flattered," Jordan said. time teacher, his subjects included adver­ award must be a sophomore. junior or Beforecoming to Western. Jordan had tising media. broadcast advertising, prin­ senior. according to Mrs. Carolyn String­ a variety of advertising experiences, ciples of advertising and print design. er. head of Western Kentucky Univer- including teaching at Eastern New Field Day Students and faculty present high school workshop

by Kelly Harrison vised four Western students in compiling Rutherford from Somerset and Swphanie a nd Ron Jerrell information for the program and helped Schilling from Scheller. Ill. presented field questions from the workshop partic­ the copy and layo ut section of the pro­ A journalism workshop held October ipants. gram. This section included an exercise 2 at Waggener High School in Louisville To begin the program, senior adver­ in arrangement of the clements of an ad attracted 92junior and senior high school tising majors Brian Knopp from Radcliff which sparked student's interest in students from 14 different schools. and Ron Jerrell from Paducah presented learning more about advertising fun­ The workshop was conducted by stu­ a skit on "How not to sell an ad." damentals. dents and faculty members of Western's Following laughter from the students. jou rnalism department and was com­ Knopp and J errell proceeded with tips The program ended with a present· posed of individual seminars in adver­ on "Kn ow your paper" and "Know your ation on Western'sadvertising program. tising. newswriting and photography. customer." To finish the two sections. A question and answer period followed The idea for the workshop came from Knopp and Jerrell presented a skit on which allowed the students the oppor­ Donna Ludwig. principal of Waggener the appropriate way to sell an ad. tunity to talk one-an-one with Western High Sc hool. Next, senior advertising majors Paula students and faculty. The advertising section attracted 25 students interested in learning more about advertising. "11 was refreshing to see so many talented young people who we re inter­ ested in the advertising business," said Carolyn Stringer. associate professor and coordinator of the advertising program at \Vestern, Alo ng with Stringer. a..<;sistant pro­ fe ssors Ted Kidd and Gil Stengel ad-

Four Western advertising sen iors cond uct a se ri es of programs at Waggener Hi gh Sch()() l in Loui sv ille. Pi ctured clockwi sel are Brian Kn opp. Radcliff; Pau la Ruth­ erford. Somerset: Ron Jerrell. Paducah; Stephanie Schilling. Sc heller. II I. At right. Knopp and Jerrell present a skit on sales techniques. Major Moves Ad Club hosts Fall Career Seminar

Between work. classes and Thu­ Martin said . spoke enthusiastically about her re­ rsday nights, it was easy for Western The next presentation featured Tom tailing job. Even though she had held students to fo rget the real reason they and Cindy Baker of Baker Communi­ the position for eight years, " It never had come to college in the fi rst place ­ cations in Lexington , who spoke about exhausts my creativity," she said . to have a career. the excitement and variety of jobs in Retail ads were judged strictly on The WKU Advertising Club got smaller agencies. the sales they generated, Brown said . students back on track with its .. Ad­ "A s mall agency is the most exciting As a result, she felt retailing provided vertising Career Seminar," held Nov . thing you can get into ," Tom said. valuable experience to students just 4 in Downing University Center. "You gel to wear a lot of different beginning their careers. " It wenl off without a hitch," sem­ hats ." Brown's advice to graduating inar coordinator Paula Rutherford, a A slide presentation portrayed what seniors was to have "perseverance. senior advertising major. said_ " \ was went on during a typical day at Baker dedication, and ask a lot of questions." extremely pleased with it." Communications, including sales, Speaking with Brown was Castner "The first session featured some­ media pl ann ing and production . The Knott General Merchandise Manager thing new . Carlos Martin, vice presi­ Bakers also showed a Video "spoof" of Mike Walsh, who called retailing a dent of marketi ng for Union the advertis ing agency business. "eonstantlychanging" business. Underwear, conducted an actual Adverlising majors should start out A luncheon featuring new journal­ inte rview with seni or advertising in sales because "it is good training." ism department head Jo Ann Albers major Mike Hughes. Tom said . He al so believed that every was held at noon . Afterwards, " Mike did well since he answered individual had some measure of cre­ students were given the opportunity to the questions precise ly," Martin said ati vity. It just had to be brought out. meet individually with the speakers. "The key is listening. You must listen "You learn the crealive process," "The students seemed to get a lot out carefully in order to give a precise Tom said. "One of the ways you can oftheseminar," Rutherford said. answer." learn is by reading about adver­ Two of the speakers also gained Hughes fe lt he had the most diffi· tising." something from their involvement. culty when asked to evaluate himself. The last session dealt with careers "The Bakers wrote and told me they Martin suggested that students learn in retail advertising. had found a renewed purpose in their - toprojecta "posi ti veimage." Pam Brown , advertising director of lives," Rutherford said . "Teaching " Don 't be too ha rd on yourself." Castner Knott in Nashville , Tenn .. students had inspired them."

Assistant professor Ted Kidd , righi, lalks wilh Daily News publisher Pipes Gaines. lefl, and managing ed itor Don Stringer. Graduate Success Creatively Speaking By Brigitte Sparks Knauer says he has found the job he well for the creative sector of advertising. wanted. He added that advertising is but that he wishes he had been better A Western Kentucky University grad­ more practical than he thought it was. It prepared for the business aspects, such uate has been named creative director of involves meeting the demands of cus­ as estimating costs and planning budgets. a Cincinnati advertising agency. tomers and has more constraints than he Knauer worked on The College Heights Daryl Knauer. who graduated in 1980, expected, he said. Knauer enjoys his new Herald as assistant ad manager while he assumed the position ofcreativedirector promotion because it is morechallenging was attending Western. He was also a at TechnEGrowth Inc. about six months than copywriting and involves more sides member of the Ad Club and said the ago. Before that. he was a copyWriter. of the advertising business. guest speakers gave him a good idea Knauer's daily duties involve super­ Before joining TechnEGrowth Inc .. about which advertising jobs existed. vising art and copywriting as well as Knauer worked for Brewer, Jones, and Knauer won two awards from the coming up with initial concepts, themes, Feldman and for the advertising depart­ Addy club in Cincinnati and one Andy and ideas for clients. Knauer writes, ment at the South-Western Publishing Award from the Ad Club in New York. edits. and helps the artists on jobs. He Co., which publishes high school and Both are based on creativity. su pervises all artwork and makes sure college textbooks. deadlines are being met. Knauer said Western prepared hi m Tuning in to aNew Career By Jamie Raybon "It's sort of like working for a small Although happy with hi s present agency." he said. position, Steier said he ultimately wants Kur t Steier, a 1986 graduate of Wes­ WHAS. 84 on the AM dial, is an adult to get into sales. "I want the opportunity tern. has an occupation some students contemporary station. It has news cover­ to develop myself because of all the on ly dream about-the 24-year-old is age each hour. "Our sister station is opportunities." he said. promotion director fo r radio station WAMZ. It's the number one overall He recommends that advertising stu­ WHAS in his native Louisville. station in Louisville. WHAS ' is the dents get involved on campus and in Steier's responsibilities include over­ number two station," he said. WHAS is different organizations. seeing promotion activities, keeping celebrating its 65th anniversary this An internship. he said. is another good within the radio station's promotion year. thing to have under your belt. He also budget, sending press releases. ordering Whi le at Western, Steier was a member thinks it's important that a person learn advertising material, supervising in­ of the Ad Club. He was also an active how to write a resume that reflects the terns. and working with the program member of the University Center Board, strengths of the writer. director. and was in charge of public relations. Graduate Assistance By Rob Jett shows. conventions and concerts to the Her ad vice to students selecting courses Expo Center. to take in college is to concentrate on Marketing research coordinator Lisa ~It'sjustan indescribable feeling inside their strong points, but the students LeCompte advises students to never back when you look for ajob," LeCompte said. should not feel limited. "Work on what off when looking for a job. "Nobody is really prepared for the real you are best at doing, but try to expand LeCompte. a 1983graduateand former world. Two key words in being a success to different areas for more experience," president of the Ad Club. lives in Shelby­ are 'determination' and 'motivation.' " she said. ~ ville and works at the Kentucky Fair She added that it's a process which takes Shealsoencourages internships. They and Exposition Center in Louisville as time. even up to a year. but graduates can help to make connections. she said. market research coordinator. Her depart­ just starting out should never give up but most importantly. as hers did. an ment is responsible for bringing trade and should always sell themselves. internship can lead to a full-time job. Campaigning ... for Drug-Fr:ee Youth By Glc nC\'8 Chamber s

Western Kentucky University's 1987 fall campaigns class. instructed by Carolyn Stringer. prepared a public ser­ vice campaign concerning drug abuse. The campaign was d irected toward the parents of teens and preteens. The campaign's main goal was to educate these parents in handling their children using or being influenced by drugs. Mrs. Slringer said thatcvcrycampaign starts with research. After gathering data, the class composed a survey given to parents in the Bowling Green area. Ron Jarrel. a class member. said "We have surveyed 199 parents. They all seem to think that their children will be eXl>osed to drugs. but the majority feels that thei r child would never use them. What weare trying to make them realize is that if their child is exposed to drugs. they will more than likely try them." Media played a big part in the cam· The Campaigns c1as~ di M:uSSCS anwork for paign. The students planned to run newspaper ads as well as radio and ils drug abuse campaign. They will presenl television. They also planned to use a the c:mlp.1ign loa loc:.l parents group. publicity vehicle. The finished product was to be pre­ The students plan to enter the cam­ consisted of 11 seniors. When asked why sented toa local group called Parents for paign in the National AAF competition the c1ass chose to do drug abuse, Jerrel a Drug Free Youth. It will receive a for public service. Western'scampaignclass replied. "We decided to do a public plans book consisting of research and won the award in 1986 for the Hobson service campaign becaHse it gives us media. A live audio visual presentation House cam llaign. more freedom. We feel it is our cam­ was to be given by the students. Thecampaigns class. Journalism 481A. paign." toward a Sweet Success By Mu rty Lud usuw behind the University of Ohio, and Kent Stale. Last year's cam paign was on the Research has already begun on West­ Chevy Cavalier. Everythingwentso well ern's attempt to win first place in the in the last campaign that some people 1988 National Student Advertising Com­ involved were disapiloinled when they petition. finished third. Twenty-one universities entered this So far, the research that has been done year's competition. which is sponsored has been in the form of taste tests or by the American Advertising Federation focus groups. where the research helps and focuses on Nestle's chocolate bars. students try to find out what groups they "This is the first time we've begun will target their campaign toward. They research soearly," said Carolyn Stringer, will constantly use thc information they coordinator of the advertising sequence receive now whilec~;lIIstructing the cam· in the journalism department. "We usu­ paign. In the taste test.~ the students ally don't begin work on the campaign asked not only which candy bar tastcd until the spring semester. but we found better. but what made Nestle'schocolate that this ties in with some of the fall stand out (rom the others. For example: classes so we started a little early this Was it creamier? Did it have a richer year." flavor? Was it smoother? etc. Since Western entered thecompetition This year's presentation team will be in 1980, it has finished in the top three selected through a speakingcompetition every year. tentatively set for immediately after If effort is any indication. that success spring break. The actual competition is will continue. set for late April in Cincinnati. Last year We stern fini shed third Carlo~ Marlin. Uni on Underwear mar­ keting vice president. co ndu (~ l s an inter­ view with Na~hvil1c seni or r"'like Hughc:..

( Ann Albcr ~ addresses guests attending the ~ e mi nar luncheon. Albers was chosen jou1"11 <11 ism dep:lnrnent head in February.

At the luncheon. Rand y Ward accep t ~ the John B . and eli.renct' :"'1. Gaines Award from Dail) New:. publisher Pipes Gaines.

TOIll Raker sl>caks aboul opponunilies in a sn1;\ l1 agency. He \Va:. preside111 of l.hker Communication .. in Lexington. Ad Club Honored at National Convention By Melissa Patterson recognize the efforts of the best AAF mary of activities. student chapters around the country. Other categories in the college chapter The American Advertisi ng Federation These awards are set up very much like achievement awards were, public service presented its college chapter awards , the professional competition sponsored career development. publications, and June 7 at its national convention in by the AAF. "Not only does this honor membership. Nationwide, 155 student Orlando. Fla .. with the Western Adver­ secure the name of Western's Ad Club advertising chapters were eligible to tising Club winning a first place award into trade publications across the U.S., enter. in the programs category. but it also familiarizes this name to top Ann Bow man. leader of the student Stephanie Schilling of Scheller. Ill.. leaders of the advertisi ng community." division of the AAF , presented the and Jennifer Strange of Bardstown, were Schilling said. awards after a luncheon held with there to receive the award for Western. The AAF judges achapter's programs Brandon Tartikoff. president of NBC This is the second year the AAF' has by reviewing a booklet submitted from Entertainment. presented the college ch apter achieve­ each chapter describi ng the activities of ment awards. The Ad Club has received the past school year. Schilling was in four of the ten awards given: one for charge of subm itti ng this booklet, which public service. one for career develo!)· wascomposcd of many Ad Clubactivities. menlo and two in the programs category. The co~plete booklet contained letters, hulletins. pictures and a closing sum- AMERICAN ADVERTISING The purpose of these awards is to FEDERATI ON MEMBER Another Record Year By Sabra Saad Ad Club for 1987-88, was the editor for contain ads from local merchants and the 1987 Freshman Record. campus organizations. Western adver­ Western Kentucky University's Fresh­ Schilling was in charge of the front tising students are given the valuable man Record, a publication of the Inter­ cover and the opening 19 pages. These opportunity of selling these ads and the fraternity Council and Panhellenic Associa­ pages included photos of student life and Ad Club is paid a commission for the ads tion, offers experience for Western adver­ answers to the most frequently asked they sell. This year the Ad Club earned tising students and a fund-raiser for the questions of freshmen. Schill i ng covered approximately $200 in commission. The Ad Club during the school year. such topics as living in the dorms, West­ Ad Clu b can use that commission for The Freshman Record is a mini-year­ ern's food services, participation in school activities during the 1987-88 school year. book for incoming freshmen. This publica­ groups, sports. and fraternities and soror­ Schilling said that one of the best tion offers pictures and namesof incoming ities. These pages also told students how parts of the Freshman Record is the freshmen as well as helpful advice and to obtain more in formation on specific beginning sales experience that the adver­ in formation about campus li fe. subjects if needed. tising students receive. Stephanie Schilling. president of the The back pagesofthe Freshman Record New Faces in Familiar Places By Mike Greenwell students. Forrest. marketing manager and manager of operations for corporate The WKU Ad Club organized a get­ licensing at Union Underwear. teaches acquainted meeting in honor of ncw research in advertising. faculty for the journalism department Guests at the meeting included Lester Sept. 3 in Garrett Conference Center. Schwartz, vice president of advertising The purpose of the meeting was to for Union Underwear, Jim Weber, sales introduce students to new members of promotion director for Union Underwear, the faculty. Stephanie Schilling, pres­ and PatJordan, reti red assistant professor ident of the Ad Club, introduced Jo-Ann from the advertising·program. Albers. the journalism department head, A reception following the meeting gave and Gil Stengel, a full-time advertising students and others an opportunity to teacher. Each spoke briefly about their talk to the new faculty. Approximately backgrounds. 50 people attended the meeting. Albers commented on the high quality of the department and sPoke briefly about what she hoped to accomplish this Joc Lcosch. music director for Admark year. The jou rnalism department also wel­ Productions in Na~hv ill c, speaks to the Ad ' comed two part-time teachers~Don Club aboutjinglc house productions. Stringer and Charles Forrest. Stringer, the managing editor of the Daily News, teaches basic reporting for advertising ADventure Staff

Editors: Pam Car ey q J ennifer Strange Layout/Design: Mary Anne Hailey Leslie O'Shoney Writers: Mr. Don Stringer's Basic Reporting Class Leslie O'Shoney Ron Jerrel Photographers: Mark Brennan Victor Giancola Mike Hughes Stephanie Schilling Advisers: M,'s. Caroly n Stringer Mr. Gil Stengel

ADventure Non·Profit Organiza tion U.S. Posta ge Bulk Rate Perm il398 Bowling Green, Ky . 421 01