Kohl’S Cares For Kids Children’S Hospital Program

[INSERT DATE]

Dear Hospital Partner:

We are so pleased to partner with you in supporting the important programs you provide to children and families in your communities. Enclosed are some materials to help you plan your annual donation announcement event. This is a wonderful opportunity to spread the word about your community programs!

This public relations kit includes:  A program overview explaining the goal of the donation announcement event  A hospital event checklist beginning 3-4 weeks prior to the event  A template press release for distribution to your local media  A sample press release for your review  An interview advisory template for distribution to your local media

We are looking forward to partnering with you to promote the value of your hospital in your community, by spreading the word about our partnership. Please feel free to contact me if you have any questions. Otherwise I will follow up with you soon to discuss progress in taking advantage of this great opportunity.

Warmest Regards,

[KSS contact] Public Relations Coordinator Phone: [KSS contact phone] fax: (262) 703-2282 [KSS contact e-mail] Kohl’s Cares for Kids Children’s Hospital Program Program Overview

Kohl’s introduced the Kohl’s Cares for Kids hospital program in 2000 to reinforce our commitment to the communities we serve and to promote children’s health and educational opportunities. The Kohl’s Cares for Kids program currently supports 127 children’s hospitals nationwide.

Throughout the year Kohl’s offers special items for $5 each with 100 percent of the net profits benefiting children’s health and educational opportunities. Each year, between June and August, we work with each one of our children’s hospital partners to host a special event where we present the previous year’s Kohl’s Cares for Kids funds.

The hospital events position Kohl’s as a community partner while providing an opportunity to announce our annual contribution to the children’s hospital.

Key elements of each hospital event:  Community event showcasing the program funded through the Kohl’s Cares for Kids program  Oversized check presentation with Kohl’s district manager and hospital executives  A-Team participation – Kohl’s associates volunteer their time at the event  Invite local media to attend and cover the event

Overview of process for each event:

1. Once the proposal is approved, the Kohl’s public relations team will make outreach to the hospital team to discuss event ideas and ensure the announcement is visually compelling and captivating for the local media. 2. It is the responsibility of the hospital partner to develop a release and media alert for the event (using the release and alert template provided) as well as distribute the materials and make follow up calls to local media outlets. The release is to be distributed one week prior to the event and the alert is to be distributed three days prior to the event. 3. Kohl’s public relations team needs to approve all media materials prior to distribution. 4. Kohl’s public relations team will order the oversized check for presentation. 5. The Kohl’s public relations team is responsible for making outreach to the district manager in the area and providing details about the event as well as talking points for the presentation. 6. Following the event it is the responsibility of the hospital to revise the release to the “past tense” and distribute it once again to media that did not cover the event as well as service a photo and caption from the event.

Media goals – 2 print and 2 broadcast placements per event Kohl’s Cares for Kids Hospital Event Checklist

Event Planning (3-4 weeks out):

 Are there other hospital events coming up at which to hold a check presentation?

 Is there a local celebrity or dignitary available to attend/participate?

 How can we visually describe the program being supported by Kohl’s gift?

 Can we include an interactive activity involving children?

 Are there issues in the news that can help draw attention to the program?

 Complete and send event form to Kohl’s CR/PR teams

 Kohl’s PR will contact the DM and send the event summary as well as let them know the CR team will be in touch to discuss A-team participation

Event Logistics (2-3 weeks out):

 Secure a digital photographer

 Confirm local celebrity/dignitary participation

 Provide local media contact list to Kohl’s public relations team

 Kohl’s logo is available on the hospital partner web site

 Hospital public relations team develops media alert for the event

 Send alert to Kohl’s public relations team for approval

 Hospital public relations team develops post-event release to be distributed with event photo to local media

 Hospital public relations team sends post-event release to Kohl’s public relations team for approval Event Logistics (1 week out):

 Kohl’s PR lead orders oversized check

 Kohl’s PR lead provides fact sheet and talking points to DM

 Hospital public relations team distributes media alert

 Hospital public relations team to conducts follow-up calls to local media

 Kohl’s PR lead confirms final details with district manager and hospital

Post-Event Logistics:

 Hospital develops photo caption to be distributed with event photo to local media

 Hospital distributes photo with caption and post-event release

 Hospital completes evaluation form and returns to Kohl’s community relations team

 Hospital provides link to event information and photos on hospital Web site

 Hospital includes event information and photos in internal hospital publications

 Hospital provides copies of internal hospital publications to Kohl’s public relations team

 Post mortem – Kohl’s public relations team

Post mortem recap to hospital partner RELEASE TEMPLATE

Insert Hospital Logo Here

FOR IMMEDIATE RELEASE Contacts: XXX, [Hospital] (XXX) XXX-XXXX [KSS contact] Kohl’s Department Stores (262) 703-6752

HEADLINE XXXXXXXXXXXXXX

Subhead XXXXXXXXXXXXXXXXXXXXXXXXXXXX

[city], [st]., [date] —[description of partnership and program supported by KCK] XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXxXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Xx XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX.

[specifics about the gift]XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX X.

“[quote from hospital executive] XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX X XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX X The donation will be announced today at XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX X XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

“Kohl’s introduced the Kohl’s Cares for Kids program to promote children’s health and educational opportunities, and is committed to playing an active role in the communities we serve,” said Julie Gardner, senior vice president of marketing for Kohl’s Department Stores. “We’re proud of the partnerships we’ve created with children’s hospitals across the country, and are excited to join [hospital] in this endeavor.”

Other [hospital] efforts supported through the Kohl’s sponsorship include XXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXX. Kohl’s has supported [hospital] programs since [year].

Kohl’s commitment to [hospital] is made possible through the Kohl’s Cares for Kids program, which raises funds for children’s health and educational opportunities through the sale of special gift items. Net profits from the sales go to support children’s health and educational opportunities in the market areas served by Kohl’s. Kohl’s community outreach also includes Kohl’s Kids Who Care, an annual youth volunteer recognition program, fundraising gift cards for local schools and non-profit youth groups, as well as an associate program to encourage volunteerism.

Based in Menomonee Falls, Wis., Kohl’s is a family-focused, value-oriented specialty department store offering moderately priced national, exclusive and private brand apparel, shoes, accessories, home products and beauty in an exciting shopping environment. Kohl’s operates 749stores in 43 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl’s Web site at kohls.com.

[Hospital boilerplate]

### FOR IMMEDIATE RELEASE Contacts: Brian Reardon, St. John’s Hospital (217) 544-6464 x44306 [Kohl’s PR contact] Kohl’s Department Stores [Kohl’s PR contact phone]

ST. JOHN’S HOSPITAL AND KOHL’S DEPARTMENT STORES TEAM UP TO MAKE CHILDREN’S HOSPITAL MORE KID-FRIENDLY

Improving hospital experience to be focus of Kohl’s, St. John’s effort; Helpful surgery information for parents and kids to be provided at enhanced pediatric waiting area

SPRINGFIELD, Ill., August 27, 2003 — St. John’s Children’s Hospital and Kohl’s Department Stores today announced they have teamed up on an initiative to improve the hospital experience for children and promote pediatric surgery education through a $97,000 gift from Kohl’s through its Kohl’s Cares for Kids program.

The gift provides year-long support to the hospital’s pediatric surgical area in an effort to help kids feel more comfortable during their hospital stay. In addition to funding the continuation of ongoing projects, such as preoperative tours and brochures, the gift will fund educational items and special equipment for pediatric patients and families, as well as environmental modifications to the surgical area, including toys and kid-friendly hallway and waiting area decorations.

“St. John’s Children’s Hospital provides surgical care for about 2,100 children per year, and children facing surgery have special needs that are very different from adults,” said Richard Carlson, executive vice president for St. John’s Hospital. “St. John’s is committed to creating a unique environment that enables children and their families to better cope and understand the experience of surgery. Kohl’s has been a strong supporter of St. John’s Children’s Hospital and this gift is yet another example of their commitment to the children of our state.” -more- ST. JOHN’S, KOHL’S PARTNER TO IMPROVE HOSPITAL EXPERIENCE/Page 2

The donation was announced today at a news conference that highlighted the ongoing enhancements to the pediatric surgical area at St. John’s Children’s Hospital. LPGA golf stars Catherine Cartwright, Stefania Croce, Leta Lindley and Carrie Roberts, in town for the State Farm Classic, made a special appearance to celebrate the announcement and emphasize the importance of improving hospital experiences for children.

“Kohl’s introduced the Kohl’s Cares for Kids program to promote children’s health and educational opportunities, and is committed to playing an active role in communities throughout Illinois,” said Julie Gardner, senior vice president of marketing for Kohl’s Department Stores. “We’re proud of the partnerships we’ve created with children’s hospitals across the country, and are excited to join St. John’s Children’s Hospital in this endeavor.”

Other St. John’s Children’s Hospital efforts supported through the Kohl’s sponsorship include updating educational materials in the pediatric surgery waiting area, the purchase of stuffed animals for pediatric patients, activity kits and play equipment for the kids and access to computers and interactive equipment for patients and families. Kohl’s has supported St. John’s Children’s Hospital programs since 2000.

Kohl’s commitment to St. John’s Children’s Hospital is made possible through the Kohl’s Cares for Kids program, which raises funds for children’s health and educational opportunities through the sale of special gift items. Net profits from the sales go to support children’s health and educational opportunities in the market areas served by Kohl’s. Kohl’s community outreach also includes Kohl’s Kids Who Care, an annual youth volunteer recognition program, fundraising gift cards for local schools and non-profit youth groups, as well as an associate program to encourage volunteerism.

Based in Menomonee Falls, Wis., Kohl’s is a family-focused, value-oriented specialty department store offering moderately priced national, exclusive and private brand apparel, shoes, accessories, home products and beauty in an exciting shopping environment. Kohl’s operates 732 stores in 41 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl’s Web site at kohls.com.

St. John’s Children’s Hospital is housed within the Carol Jo Vecchie Women and Children’s Center. St. John’s is an affiliate of the Hospital Sisters Health System and is dedicated to focusing on the special educational and therapeutic needs of pediatric patients and their families. ###

MEDIA ALERT Attn: Assignment Desk/Photo Editors PHOTO/FEATURE OPPORTUNITY

HEADLINE Retailer Contributes Over $XXX,XXX to Support XXXXXX

WHAT: [Description of the event]

WHO: [Description of partnership]

WHEN: [Day and date] [Start time – End time]

WHERE: Location, e.g. Children’s Hospital Address

VISUALS:  XXX  XXXX  XXXXX  Kohl’s associates XXXXX  Kohl’s associates presenting a giant $XXX,XXX check to hospital executives

ABOUT KOHL’S CARES FOR KIDSâ: · Kohl’s commitment to [hospital] is made possible through the Kohl’s Cares for Kidsâ program, which raises funds for children’s health and educational opportunities across the country through the sale of special gift items. One hundred percent of the net profits from the sale of these items supports children’s health and educational opportunities in the market areas served by Kohl’s.

· The gift supports XXXXX which does XXXXXXXXXXXXXX.

· Kohl’s introduced the Kohl’s Cares for Kidsâ program to reinforce its commitment to the communities it serves and to promote children’s health and educational opportunities. Over the last XX years, Kohl’s has donated more than $XXX,000 to [hospital] through the Kohl’s Cares for Kidsâ program.

CONTACTS: Hospital Contact Hospital name (XXX) XXX-XXX # # #