Explort NIGERIA : Nigerian Market Cultural Approach

Exploring NIGERIA : Nigerian Market Cultural Approach September the 4th 2013 – Brussels This seminar is aimed at Walloon companies and at young candidates to an export career

Wednesday September the 4th 2013 : Académie Royale de Belgique - Palais des Académies – salle du Trône, Rue Ducale 1 1000 Brussels

9.30 AM : Welcome

10.00 : « CIWB &AWEX, why targeting the Mrs. Jadranka ZORICA, CIWB Director & Mr. Henri “booming” Nigerian market? » CHALON, Walloon Export and Foreign Investment Agency (AWEX )Africa Near & Middle East Office Director

10.15 : «Nigerian economic prospects, and its H.E. Ambassador Félix Edobor AWANBOR, Nigerian commercial relations in Europe » Embassy in Brussels

10.30 : « The EU and its trade relations in Sub- Mr. Remco VAHL, European Commission DG Trade Saharan Africa, particularly in Nigeria » Coordinator Western Africa

10.45 : « Private sector as an engine for Mr. Ivan VOLES, European Economic and Social development : EESC’ opinion » Committee Councillor (EESC)

11.00 : « Belgium in Nigeria: overview of its Mr. Filip VANDENBROECKE, Belgian Minister of presence & facts about security in the country » Foreign Affairs 11.10 : Break 11.25 : « Canvassing the Nigerian market, and Mrs. Paulette VAN TRIER, Nigerian-Belgian presenting the 2nd European Nigerian Business Commercial Information & Documentation Center Forum » (NBCIDC) Director

11.40 : « Crossing the Atlantic from Manhattan to Mr. Gilbert CHAGOURY, Chagoury Group President Gulf of Guinea, how the new mega Eko Atlantic City Mr. Brent SADLER, Chagoury Group Spokesman project can turn Lagos into a new financial center » Mr. Frederik ROMAN, Business Development Manager CFE International (Cobel Contracting)

12.00 : « Company testimonials » Mr. Pierre-Henri MULKAY, Area Sales Manager ICARUS + Geert WOUTERS, Financing Worldwide CEO and Mr. Emmanuel WILLEMS, OKFTZ Business Development Manager

Cité internationale Wallonie-Bruxelles rue de Pitteurs 20 B 4020 Liège - Belgique tél. +32 (0)4 242 77 10 fax +32 (0)4 242 77 14 [email protected] www.ciwb.be n° d’entreprise BE 0890.237.492 Compte bancaire 751-2030603-45 avec le soutien de la Communauté française Wallonie-Bruxelles Lunch from 12.45 to 13.45

13.45 : « AWEX - Africa Near & Middle East Mrs. Halima AMRANI, AWEX - Africa Near & Middle Department actions and incentives » East Department Coordinator- Moderator

13.55 : « Cultural Approach of Nigeria » Mr. Mohammed AHMED, Minister - Nigerian Embassy in Brussels , Relations to European Union

14.15 : « The Nigerian banking system » Mr. Gaby FADEL, Branch Manager Byblos Bank London

14.35 : « How to set up a company in Nigeria : tips & Mr. Abdullahi SANI, Co-founder and Senior Partner tricks » Abais Law Office Lagos

14.55 : « Ducroire presence in Nigeria : how to Mrs. Mireille JANSSENS, Business Development Advisor support Belgian Investment in Nigeria » ONDD (Ducroire)

15.10 : « Speed dating » On demand with AWEX experts and any of the speakers

End of the seminar at 17.00

Reception at the Nigerian Embassy Avenue de Tervuren 288 1150 Brussels at 17.30 (shuttle planned)

EXPLORING NIGERIA

Why targeting the Nigerian market?

This market was chosen due to the interest, potential and strong ties that link our countries through a significant presence on both sides, but also because cosmopolitan Wallonia is full of skilled, multilingual resources which are familiar with this, at times difficult, market, particularly due to immigration. In general, Nigeria has been enjoying economic success for the past 15 years.

This large country, the African largest in terms of population (over 160 millions) is the second African economy, and has the fastest growth in the MINT countries (comprising of Mexico, Indonesia, Nigeria and Turkey. This group is countries is the second wave (and the most dynamic) of emerging countries after the BRIC (Brazil, Russia, India and China). This success is the result of numerous factors such as of course the importance of oil and gas resources; great work ethic; high quality of general, specialized and university education; and, of course, the opening of its market.

At a vital time to for Walloon exporters to find new markets, it is time to open up to Nigeria, and our exports to Nigeria have raised up to 34% for the last five years, while the Belgian exports to Nigeria raised up to 193,8% for the same period!

PROGRAM INFORMATION

The seminar "Cultural approach to the Nigerian market"

- the cultural approach to the market - the strategy for approaching the market - the market prospects - the relations of this market in Europe - the Walloon exports supporting agencies - the banking system - company testimonials

The instructors - "natives" (diaspora) or non –natives - will be both technical experts and market professionals. September the 4th, 2013