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The first sentence contains 26-34 words answering as many who, what, where, why, when and how questions as possible. When writing a release think of an inverted pyramid whereby the most important news is at the top descending in importance as the story progresses. The text type used in the body of the release is Arial Narrow, size 12, aligned left. Never use more than one or two sentences per paragraph. You don’t need quotation marks at the end of a paragraph if the person is quoted again in the next paragraph. E.g. “We were so close to winning,” he said. “We had a tail wind behind us. “Then the wind dropped and we stalled.” Both single and double quotation marks are commonly used. If you use single quotation marks for direct speech, switch to double quotation marks for quotes within quotes and emphasis, and vice versa. “I wish I had invented Nike’s ‘Just do it’ slogan,” said Jane. ‘I wish I had invented Nike’s “Just do it” slogan,’ Jane said. Note that the comma always goes before the quotation mark. Never go over a page in length (the idea is to interest the journalist and not bore them to tears!) Always include the following: -ENDS-

100% of all fundraising goes back into the communities we serve.

CONTACT: [Insert name] [Insert position of contact within the organisation] [Include contact details including mobile phone number]