HBMA Utilizes Smartphone App to Help Guide Attendees At

FOR IMMEDIATE RELEASE

HBMA utilizes smartphone app to help guide attendees at its Annual Fall Conference in Las Vegas

LAGUNA BEACH, Calif. — September 8, 2011 — The Healthcare Billing & Management Association (HBMA), a non-profit educational resource and advocacy group representing third-party medical billers and practice management billing professionals, today announced that it has partnered with Portland, Ore.-based CrowdCompass to develop a smartphone app to guide attendees at its Annual Fall Conference. The HBMA Annual Fall Conference 2011 App puts all event information – including schedules, sessions, maps, contacts, speakers and exhibitors – right into attendees’ hands via their BlackBerries, iPhones, iPads and iPod Touches. Attendees will have free access to this custom-built app, beginning with the association’s 2011 Fall Conference, which will be held at The Bellagio Las Vegas, Sept. 14-16, 2011.

“HBMA attendees and exhibitors have always been tech-savvy, and increasingly they’ve been relying on the use of smartphones and other devices to stay in touch with their business back at the office,” says Brad Lund, executive director, HBMA. “Partnering with CrowdCompass, a leader in developing event apps, was a great solution for us as we continually work to enhance the conference experience for all event participants.”

The HBMA Annual Fall Conference 2011 App can be downloaded on iTunes and will allow HBMA to provide real-time session and event notifications to attendees anytime before, during and after the event. In addition, attendees will be able to communicate with others directly within the application, creating a broader community beyond those actually attending the conference.

“We’re very pleased to have been selected by HBMA and are confident that the association’s members will find that the new application adds tremendous value to each conference,” said Tom Kingsley, CEO of CrowdCompass. “Users of the HBMA Annual Fall Conference 2011 App will now have immediate access to speaker bios, venue maps and other information. And, because the app is native to each device, it is easy to use, fast and works even when not connected to the internet. Everything the user needs including access to social media and external websites is provided within the app so the users do not have to lose their place and fumble switching between multiple apps to get the information they need.”

HBMA’s Fall Conference will feature three full days of educational sessions, legislative insights and networking opportunities for the medical billing community. HBMA educational conferences are open to anyone interested in learning more about the healthcare revenue cycle process. To learn more or register for the HBMA 2011 Annual Conference, visit the event page at www.hbma.org.

About HBMA A non-profit, member-led trade association, the Healthcare Billing & Management Association (HBMA) represents more than 30,000 employees at well over 750 third- party medical billing firms. Annually, HBMA companies submit more than 350 million initial claims on behalf of hospital-based physicians, office-based physicians and other allied healthcare providers. Founded in 1993, HBMA and its members foster personal development, advocate on the behalf of the profession, and promote cooperation through a wide range of business resources, educational events, networking opportunities, certification programs and adherence to the Medical Biller’s Code of Ethics. As the only trade association representing the interests of medical billers in Washington D.C., HBMA works with legislative stakeholders and federal agencies to improve the business of medical billing and the practice of healthcare. Learn more about how HBMA is elevating the medical billing profession at www.hbma.org.

About CrowdCompass CrowdCompass develops and delivers leading edge mobile device solutions supplying the global event and meeting market with a complete platform to create and publish mobile Apps used to plan, navigate, and follow up on events such as tradeshows, conferences, and corporate meetings. The CrowdCompass Event Experience PlatformTM gives event organizers a competitive edge to produce the best events.

Press contact information:

Dave Anderson, Dodge Communications, (770) 576-2547 [email protected]

Brad Lund, Executive Director, HBMA, (877) 640-4262 [email protected]