The TV Player Report A beta report into online TV viewing

Week ending 15th November 2015 Table of contents

Page 1 Introduction 2 Terminology 3 Generating online viewing data 4 Capturing on-demand viewing & live streaming 5 Aggregate viewing by TV player (On-demand & live streaming) 6 Top channels (Live streaming) 7 Top 50 on-demand programmes (All platforms) 9 Top 50 on-demand programmes (Android apps) 11 Top 50 on-demand programmes (Apple iOS apps) 13 Top 50 on-demand programmes (Website player) 15 Top 10 on-demand programmes by TV player 18 Frequently asked questions Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census- level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions.

Page 1 Terminology BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time: the total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android: viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS: viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player: viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems).

Page 2 Generating online viewing data UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytic tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data includes on-demand and/or live streaming for TV players that are live. The differences in capturing on-demand viewing and live streaming are explained on page 4. More detail on the different implementation phases can be found in the Frequently Asked Questions.

Android app Apple iOS app Website player On-demand only On-demand only On-demand only Measurement live & reporting BBC iPlayer On-demand only On-demand only Measurement being audited/tested Demand 5 Software code not yet implemented by broadcaster ITV Player OD & Live OD & Live OD & Live Clic On-demand only STV Player UKTV Play On-demand only UTV Player On-demand only Page 3 Capturing on-demand viewing & live streaming The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding and auditing, which is why some TV players report both types of content, while others are currently only reporting one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer.

Page 4 Aggregate viewing by TV player (On-demand & live streaming)

Total viewing time (minutes) Week ending 15th November 2015 All platforms Android app Apple iOS app Website player

TOTAL 745,054,737 26,743,059 349,338,429 368,973,249

All TV players Live streaming 38,337,156 4,126,124 17,956,643 16,254,389

On-demand 706,717,580 22,616,935 331,381,785 352,718,860

All 4 On-demand 117,889,652 8,631,948 46,899,264 62,358,441

BBC iPlayer On-demand 424,353,332 - 179,664,339 244,688,994

Live streaming 38,337,156 4,126,124 17,956,643 16,254,389 ITV Hub (including UTV Player) On-demand 112,004,731 13,984,987 53,455,789 44,563,955 On-demand Sky Go 51,362,394 - 51,362,394 - (not yet attributable to originating broadcaster)

UKTV Play On-demand 1,107,471 - - 1,107,471

ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 5 Top channels (live streaming)

Total viewing time (minutes) Week ending 15th November 2015 Total playtime Own player apps Sky Go ITV 27,093,052 27,093,052 - ITVBE 4,053,947 4,053,947 - ITV2 2,586,588 2,586,588 - ITV3 2,333,084 2,333,084 - ITV4 2,183,210 2,183,210 - live/ 87,275 87,275 -

ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 6 Top 50 On-demand programmes (All platforms) Week ending 15th November 2015 Average Average TV Player - Platforms Programme TV Player - Platforms Programme Programme included Streams Programme included Streams 1 The Apprentice S11 Handy Man BBC , W 359,461 26 (Series 56) 2015 Episode 8772 ITV A, I, W 84,154 2 The Only Way is Essex (Series 16) Episode 0011 ITV A, I, W 241,729 27 First Dates S4E11 ALL 4 A, I, W 83,635 3 The Only Way is Essex (Series 16) Episode 0012 ITV A, I, W 229,165 28 Coronation Street (Series 56) 2015 Episode 8769 ITV A, I, W 80,690 4 Eastenders 12/11/2015 BBC I, W 223,465 29 Unforgotten Episode 0006 ITV A, I, W 74,125 5 Eastenders 10/11/2015 BBC I, W 211,524 30 Casualty S30 Avoidable Harm BBC I, W 69,726 6 Made in Chelsea S10E4 ALL 4 A, I, W 208,855 31 Gogglebox S6E10 ALL 4 A, I, W 69,522 32 Doctor Who S9 The Zygon Inversion BBC I, W 69,443 7 Downton Abbey (Series 6) Episode 0008 ITV A, I, W 161,359 33 Homeland S5E5 ALL 4 A, I, W 69,409 8 Peep Show S9E1 ALL 4 A, I, W 159,798 34 The Real Housewives of Cheshire (Series 2) Episode 0010 ITV A, I, W 69,210 9 Eastenders 09/11/2015 BBC I, W 148,542 35 SAS: Who Dares Wins S2E4 ALL 4 A, I, W 68,695 10 Doctor Who S9 Sleep No More BBC I, W 146,560 36 Strictly Come Dancing S13 Week 8 BBC I, W 67,646 11 The Next Step S3 When the War is Over BBC I, W 141,000 37 The X Factor (Series 12) Episode 0019 ITV A, I, W 67,640 12 Russell Howard's Good News S10 Episode 4 BBC I, W 131,936 38 David Beckham's All Star Match for Children BBC I, W 67,491 13 Josh Swimming and Kissing BBC I, W 128,625 39 The Secret Life of 4, 5 and 6 Year Olds S2E2 ALL 4 A, I, W 66,898 14 The Dumping Ground Series 3 The Goodbye Girl BBC I, W 128,415 15 The Apprentice: Honest Subtitles Handy Man BBC I, W 114,104 40 MasterChef: The Professionals S8 Episode 2 BBC I, W 66,615 16 London Spy Episode 1 BBC I, W 111,460 41 Pure Drama Trailer BBC I, W 65,950 17 The Last Kingdom Episode 4 BBC I, W 98,480 42 Catastrophe S2E3 ALL 4 A, I, W 65,366 18 Cuffs Episode 3 BBC I, W 94,533 43 (Series 44) 2015 Episode 7344 ITV A, I, W 61,782 19 Coronation Street (Series 56) 2015 Episode 8771 ITV A, I, W 91,498 44 The X Factor (Series 12) Episode 0018 ITV A, I, W 60,151 20 River Episode 5 BBC I, W 89,942 45 Emmerdale (Series 44) 2015 Episode 7341 ITV A, I, W 59,568 21 EastEnders 09/11/2015 BBC I, W 87,748 46 MasterChef: The Professionals S8 Episode 3 BBC I, W 58,720 22 The Apprentice: You're Fired S11 Episode 6 BBC I, W 87,508 47 Emmerdale (Series 44) 2015 Episode 7340 ITV A, I, W 58,616 23 The Hunt In the Grip of the Seasons (Arctic) BBC I, W 87,305 48 Emmerdale (Series 44) 2015 Episode 7342 ITV A, I, W 56,730 24 Coronation Street (Series 56) 2015 Episode 8770 ITV A, I, W 85,983 49 The Big Bang Theory S9E4 ALL 4 A, I, W 56,555 25 MasterChef: The Professionals S8 Episode 1 BBC I, W 85,457 50 Topsy and Tim S3 Lovely Mossy BBC I, W 56,325

LEGEND FOR PLATFORMS NOTE: BBC programme names may appear twice while the BBC transitions to a new content EXCLUDES LIVE STREAMING Page 7 A = Android app, I = Apple iOS app, W = Website player identification process over the next few weeks. The data are not double-counted. Top 50 On-demand programmes (All platforms) 4 weeks ending 15th November 2015 Average Average TV Player - Platforms Programme TV Player - Platforms Programme Programme included Streams Programme included Streams The Apprentice Series 11 1 BBC I, W 456,752 26 Eastenders 10/11/2015 BBC I, W 211,524 Cross-Channel Discount Buying Episode 3 27 Made in Chelsea S10E4 ALL 4 A, I, W 208,980 2 The Apprentice Series 11 Pet Show Episode 4 BBC I, W 388,819 3 The Apprentice S11 Handy Man BBC I, W 359,461 28 EastEnders 30/10/2015 BBC I, W 205,393 4 The Apprentice Series 11 Children's Book Episode 5 BBC I, W 324,993 29 Downton Abbey (Series 6) Episode 0007 ITV A, I, W 204,963 5 Made in Chelsea S10E1 ALL 4 A, I, W 279,964 30 Russell Howard's Good News Series 10 Episode 1 BBC I, W 201,555 6 The Only Way is Essex (Series 16) Episode 0007 ITV A, I, W 276,570 31 Have I Got News for You Series 50 Episode 4 BBC I, W 200,404 7 The Only Way is Essex (Series 16) Episode 0006 ITV A, I, W 276,545 32 EastEnders 27/10/2015 BBC I, W 196,983 8 The Only Way is Essex (Series 16) Episode 0008 ITV A, I, W 274,636 33 The Last Kingdom Episode 1 BBC I, W 191,783 9 Made in Chelsea S10E2 ALL 4 A, I, W 270,372 34 Have I Got News for You Series 50 Episode 5 BBC I, W 181,386 10 Doctor Who Series 9 The Woman Who Lived Episode 6 BBC I, W 269,060 35 EastEnders 26/10/2015 BBC I, W 181,317 11 The Only Way is Essex (Series 16) Episode 0005 ITV A, I, W 267,076 36 EastEnders 29/10/2015 BBC I, W 179,249 12 The Only Way is Essex (Series 16) Episode 0009 ITV A, I, W 266,858 37 Doctor Who Series 9 The Zygon Inversion Episode 8 BBC I, W 177,231 13 The Only Way is Essex (Series 16) Episode 0010 ITV A, I, W 264,195 38 EastEnders 05/11/2015 BBC I, W 173,155 14 EastEnders 20/10/2015 BBC I, W 261,772 39 The Dumping Ground Series 3 Better Than You Episode 13 BBC I, W 170,437 15 EastEnders 19/10/2015 BBC I, W 255,748 40 EastEnders 03/11/2015 BBC I, W 169,328 16 Doctor Who Series 9 The Zygon Invasion Episode 7 BBC I, W 250,388 41 The Graham Norton Show Series 18 Episode 5 BBC I, W 165,870 17 Made in Chelsea S10E3 ALL 4 A, I, W 249,729 42 Downton Abbey (Series 6) Episode 0008 ITV A, I, W 165,377 18 The Only Way is Essex (Series 16) Episode 0011 ITV A, I, W 246,122 43 EastEnders 06/11/2015 BBC I, W 164,018 19 The Only Way is Essex (Series 16) Episode 0012 ITV A, I, W 229,165 44 Class of '92: Out of Their League Episode 1 BBC I, W 163,452 20 EastEnders 23/10/2015 BBC I, W 225,686 45 EastEnders 02/11/2015 BBC I, W 163,297 21 Eastenders 12/11/2015 BBC I, W 223,465 46 Doctor Who Series 9 The Girl Who Died Episode 5 BBC I, W 160,687 22 Downton Abbey (Series 6) Episode 0006 ITV A, I, W 222,203 47 Peep Show S9E1 ALL 4 A, I, W 159,798 23 EastEnders 22/10/2015 BBC I, W 221,854 48 From Darkness Episode 3 BBC I, W 158,365 24 Downton Abbey (Series 6) Episode 0005 ITV A, I, W 220,381 49 The Hunt The Hardest Challenge Episode 1 BBC I, W 156,607 The Apprentice Series 11 Advertising – 25 BBC I, W 219,898 Cactus Shampoo Episode 2 50 Russell Howard's Good News Series 10 Episode 2 BBC I, W 150,831 LEGEND FOR PLATFORMS NOTE: BBC programme names may appear twice while the BBC transitions to a new content EXCLUDES LIVE STREAMING Page 8 A = Android app, I = Apple iOS app, W = Website player identification process over the next few weeks. The data are not double-counted. Top 50 On-demand programmes (Android apps) Week ending 15th November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Only Way is Essex (Series 16) Episode 0011 ITV 23,919 26 Hollyoaks S24E228 ALL 4 5,594 2 The Only Way is Essex (Series 16) Episode 0012 ITV 23,024 27 The Secret Life of 4, 5 and 6 Year Olds S2E2 ALL 4 4,842 3 Downton Abbey (Series 6) Episode 0008 ITV 13,896 28 Jekyll and Hyde (Series 1) Episode 0003 ITV 4,375 4 Coronation Street (Series 56) 2015 Episode 8771 ITV 13,639 29 Catastrophe S2E3 ALL 4 4,356 5 Coronation Street (Series 56) 2015 Episode 8772 ITV 12,776 30 Lewis (Series 9) What Lies Tangled - Part 2 ITV 4,301 6 Coronation Street (Series 56) 2015 Episode 8770 ITV 11,668 31 Chewing Gum S1E6 ALL 4 4,262 7 Emmerdale (Series 44) 2015 Episode 7344 ITV 11,546 32 First Dates S4E11 ALL 4 4,039 8 Made in Chelsea S10E4 ALL 4 11,182 33 Homeland S5E5 ALL 4 4,036 9 Emmerdale (Series 44) 2015 Episode 7341 ITV 11,056 34 Scream Queens S1E3 ALL 4 3,944 10 Coronation Street (Series 56) 2015 Episode 8769 ITV 11,052 35 The Only Way is Essex (Series 16) Episode 0010 ITV 3,907 11 Emmerdale (Series 44) 2015 Episode 7340 ITV 10,998 36 Dispatches S166E2 ALL 4 3,754 12 Emmerdale (Series 44) 2015 Episode 7342 ITV 10,591 37 Gogglebox S6E10 ALL 4 3,543 13 Emmerdale (Series 44) 2015 Episode 7343 ITV 9,781 38 Unforgotten Episode 0005 ITV 3,519 14 Peep Show S9E1 ALL 4 8,780 39 Coronation Street (Series 56) 2015 Episode 8768 ITV 3,437 15 Unforgotten Episode 0006 ITV 7,541 40 Paul O'Grady: For the Love of Dogs (Series 4) Episode 0005 ITV 3,345 16 Hollyoaks S24E224 ALL 4 7,515 41 Empire S2E6 ALL 4 3,266 17 The Real Housewives of Cheshire (Series 2) Episode 0010 ITV 7,407 42 The Secret Life of 4, 5 and 6 Year Olds S2E1 ALL 4 3,148 18 Hollyoaks S24E225 ALL 4 7,243 43 The X Factor (Series 12) Episode 0017 ITV 3,097 19 The X Factor (Series 12) Episode 0018 ITV 7,128 44 Coronation Street (Series 56) 2015 Episode 8767 ITV 2,836 20 The X Factor (Series 12) Episode 0019 ITV 6,967 45 Celebrity Juice (Series 14) Episode 0009 ITV 2,749 21 Hollyoaks S24E226 ALL 4 6,761 46 Emmerdale (Series 44) 2015 Episode 7339 ITV 2,683 22 The Big Bang Theory S9E4 ALL 4 6,659 47 The Big Bang Theory S9E2 ALL 4 2,618 23 Hollyoaks S24E227 ALL 4 6,181 48 The Real Housewives of New York City (Series 6) Unforgiveable Debt ITV 2,612 24 Celebrity Juice (Series 14) Episode 0010 ITV 6,013 49 The Big Bang Theory S9E3 ALL 4 2,512 25 SAS: Who Dares Wins S2E4 ALL 4 5,665 50 Hollyoaks S24E223 ALL 4 2,470

EXCLUDES LIVE STREAMING Page 9 Top 50 On-demand programmes (Android apps) 4 weeks ending 15th November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Only Way is Essex (Series 16) Episode 0007 ITV 27,254 26 Unforgotten Episode 0003 ITV 13,954 2 The Only Way is Essex (Series 16) Episode 0008 ITV 27,139 27 The Big Bang Theory S9E1 ALL 4 13,749 3 The Only Way is Essex (Series 16) Episode 0006 ITV 27,011 28 Coronation Street (Series 56) 2015 Episode 8765 ITV 13,647 4 The Only Way is Essex (Series 16) Episode 0010 ITV 26,103 29 Coronation Street (Series 56) 2015 Episode 8771 ITV 13,639 5 The Only Way is Essex (Series 16) Episode 0005 ITV 25,995 30 Jekyll and Hyde (Series 1) Episode 0001 ITV 13,486 6 The Only Way is Essex (Series 16) Episode 0009 ITV 25,834 31 Emmerdale (Series 44) 2015 Episode 7332/33 ITV 13,366 7 The Only Way is Essex (Series 16) Episode 0011 ITV 24,733 32 Coronation Street (Series 56) 2015 Episode 8753 ITV 13,324 8 The Only Way is Essex (Series 16) Episode 0012 ITV 23,024 33 The X Factor (Series 12) Episode 0015 ITV 13,301 9 Coronation Street (Series 56) 2015 Episode 8762 ITV 20,467 34 The X Factor (Series 12) Episode 0013 ITV 13,159 10 Downton Abbey (Series 6) Episode 0005 ITV 19,207 35 Made in Chelsea S10E3 ALL 4 13,087 11 Downton Abbey (Series 6) Episode 0006 ITV 18,111 36 Unforgotten Episode 0004 ITV 13,064 12 Downton Abbey (Series 6) Episode 0007 ITV 17,656 37 Coronation Street (Series 56) 2015 Episode 8763 ITV 13,017 13 Coronation Street (Series 56) 2015 Episode 8757 ITV 16,202 38 Coronation Street (Series 56) 2015 Episode 8767 ITV 13,016 14 Coronation Street (Series 56) 2015 Episode 8755 ITV 15,923 39 Coronation Street (Series 56) 2015 Episode 8772 ITV 12,776 15 Coronation Street (Series 56) 2015 Episode 8761 ITV 15,376 40 Emmerdale (Series 44) 2015 Episode 7329 ITV 12,769 16 Coronation Street (Series 56) 2015 Episode 8754 ITV 15,215 41 Emmerdale (Series 44) 2015 Episode 7339 ITV 12,665 17 Coronation Street (Series 56) 2015 Episode 8760 ITV 15,026 42 Emmerdale (Series 44) 2015 Episode 7326/27 ITV 12,664 18 Coronation Street (Series 56) 2015 Episode 8764 ITV 14,882 43 Emmerdale (Series 44) 2015 Episode 7331 ITV 12,578 19 Made in Chelsea S10E1 ALL 4 14,683 44 The X Factor (Series 12) Episode 0014 ITV 12,425 20 Emmerdale (Series 44) 2015 Episode 7328 ITV 14,582 45 Coronation Street (Series 56) 2015 Episode 8758 ITV 12,369 21 Coronation Street (Series 56) 2015 Episode 8756 ITV 14,570 46 The Big Bang Theory S9E2 ALL 4 12,269 22 Coronation Street (Series 56) 2015 Episode 8768 ITV 14,466 47 Emmerdale (Series 44) 2015 Episode 7330 ITV 12,268 23 Coronation Street (Series 56) 2015 Episode 8759 ITV 14,376 48 Emmerdale (Series 44) 2015 Episode 7324 ITV 12,141 24 Made in Chelsea S10E2 ALL 4 14,133 49 Coronation Street (Series 56) 2015 Episode 8766 ITV 11,993 25 Downton Abbey (Series 6) Episode 0008 ITV 14,099 50 Celebrity Juice (Series 14) Episode 0008 ITV 11,771 EXCLUDES LIVE STREAMING Page 10 Top 50 On-demand programmes (Apple iOS apps) Week ending 15th November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Only Way is Essex (Series 16) Episode 0011 ITV 139,962 26 Topsy and Tim S3 Lovely Mossy BBC 32,188 2 The Only Way is Essex (Series 16) Episode 0012 ITV 132,634 27 Emmerdale (Series 44) 2015 Episode 7344 ITV 31,829 3 Eastenders 12/11/2015 BBC 99,800 28 The Apprentice Series 11 Handy Man Episode 6 BBC 31,515 4 Eastenders 10/11/2015 BBC 97,759 29 The Hunt In the Grip of the Seasons (Arctic) BBC 31,235 5 The Apprentice S11 Handy Man BBC 94,951 30 Emmerdale (Series 44) 2015 Episode 7341 ITV 31,151 6 Eastenders 09/11/2015 BBC 91,017 31 The X Factor (Series 12) Episode 0019 ITV 30,920 7 Made in Chelsea S10E4 ALL 4 81,428 32 Emmerdale (Series 44) 2015 Episode 7340 ITV 30,290 8 The Next Step S3 When the War is Over BBC 79,229 33 River Episode 5 BBC 30,262 9 The Dumping Ground Series 3 The Goodbye Girl BBC 77,396 34 EastEnders 10/11/2015 BBC 29,999 10 Downton Abbey (Series 6) Episode 0008 ITV 68,398 35 Homeland S5E5 ALL 4 29,769 11 Josh Swimming and Kissing BBC 57,661 36 Catastrophe S2E3 ALL 4 29,611 12 Coronation Street (Series 56) 2015 Episode 8771 ITV 46,859 37 Emmerdale (Series 44) 2015 Episode 7342 ITV 29,533 13 The Apprentice: Honest Subtitles Handy Man BBC 44,832 38 EastEnders 12/11/2015 BBC 29,300 14 Russell Howard's Good News S10 Episode 4 BBC 43,763 39 EastEnders 09/11/2015 BBC 29,149 15 Coronation Street (Series 56) 2015 Episode 8772 ITV 43,443 40 First Dates S4E11 ALL 4 27,945 16 The Real Housewives of Cheshire (Series 2) Episode 0010 ITV 42,177 41 Celebrity Juice (Series 14) Episode 0010 ITV 27,335 17 Coronation Street (Series 56) 2015 Episode 8770 ITV 41,649 42 Hollyoaks S24E224 ALL 4 27,324 18 Peep Show S9E1 ALL 4 41,221 43 SAS: Who Dares Wins S2E4 ALL 4 27,167 19 Coronation Street (Series 56) 2015 Episode 8769 ITV 39,246 44 Gogglebox S6E10 ALL 4 27,107 20 Pure Drama Trailer BBC 39,166 45 Emmerdale (Series 44) 2015 Episode 7343 ITV 26,905 21 Cuffs Episode 3 BBC 37,349 46 The X Factor (Series 12) Episode 0018 ITV 26,336 22 London Spy Episode 1 BBC 36,131 47 Hollyoaks S24E225 ALL 4 26,303 23 Casualty S30 Avoidable Harm BBC 33,845 48 The Last Kingdom Episode 4 BBC 26,284 24 Unforgotten Episode 0006 ITV 33,632 49 The Secret Life of 4, 5 and 6 Year Olds S2E2 ALL 4 26,248 25 Doctor Who S9 Sleep No More BBC 33,024 50 MasterChef: The Professionals S8 Episode 1 BBC 25,874 NOTE: BBC programme names may appear twice while the BBC transitions to a new content EXCLUDES LIVE STREAMING Page 11 identification process over the next few weeks. The data are not double-counted. Top 50 On-demand programmes (Apple iOS apps) 4 weeks ending 15th November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Only Way is Essex (Series 16) Episode 0007 ITV 158,996 26 The Apprentice S11 Handy Man BBC 94,951 2 The Only Way is Essex (Series 16) Episode 0006 ITV 157,176 27 Downton Abbey (Series 6) Episode 0005 ITV 94,633 3 The Only Way is Essex (Series 16) Episode 0008 ITV 154,953 28 The Next Step S3 It's My Party BBC 94,601 4 The Only Way is Essex (Series 16) Episode 0005 ITV 152,329 29 The Next Step S3 Welcome to Miami BBC 92,457 5 The Only Way is Essex (Series 16) Episode 0010 ITV 150,635 30 The Dumping Ground S3 Where is Love? BBC 92,217 6 The Only Way is Essex (Series 16) Episode 0009 ITV 149,621 31 EastEnders 22/10/2015 BBC 91,460 7 The Only Way is Essex (Series 16) Episode 0011 ITV 140,552 32 Eastenders 09/11/2015 BBC 91,017 8 The Only Way is Essex (Series 16) Episode 0012 ITV 132,634 33 The Next Step S3 Lost at Sea BBC 90,071 9 EastEnders 19/10/2015 BBC 129,734 34 EastEnders 02/11/2015 BBC 88,886 10 EastEnders 20/10/2015 BBC 127,917 35 Eastenders 27/10/2015 BBC 86,960 11 The Apprentice Series 11 Cross-Channel Discount Buying Episode 3 BBC 113,997 36 Eastenders 29/10/2015 BBC 86,611 12 Eastenders 06/11/2015 BBC 110,865 37 EastEnders 23/10/2015 BBC 85,808 13 EastEnders 05/11/2015 BBC 109,713 38 Downton Abbey (Series 6) Episode 0007 ITV 85,484 14 Made in Chelsea S10E1 ALL 4 107,601 39 Made in Chelsea S10E4 ALL 4 81,552 15 Made in Chelsea S10E2 ALL 4 105,830 40 The Next Step S3 When the War is Over BBC 79,229 16 The Apprentice S11 Children's Book BBC 104,050 41 The Dumping Ground Series 3 The Goodbye Girl BBC 77,396 17 Eastenders 12/11/2015 BBC 99,800 42 Eastenders 26/10/2015 BBC 72,801 18 The Dumping Ground S3 Who Are You? BBC 98,700 43 Downton Abbey (Series 6) Episode 0008 ITV 68,978 19 The Apprentice S11 Pet Show BBC 98,378 44 Coronation Street (Series 56) 2015 Episode 8762 ITV 67,713 20 The Dumping Ground Series 3 Better Than You Episode 13 BBC 98,331 45 Eastenders 23/10/2015 BBC 67,133 21 Eastenders 10/11/2015 BBC 97,759 46 Go Jetters The Eiffel Tower, France Episode 1 BBC 64,474 22 EastEnders 03/11/2015 BBC 97,181 47 The Apprentice S12 Cross-Channel Discount Buying BBC 64,417 23 Made in Chelsea S10E3 ALL 4 97,169 48 Doctor Who S9 The Zygon Inversion BBC 64,082 24 EastEnders 30/10/2015 BBC 96,029 49 Cuffs Episode 1 BBC 63,287 25 Downton Abbey (Series 6) Episode 0006 ITV 94,974 50 Russell Howard's Good News S10 Episode 3 BBC 63,263 NOTE: BBC programme names may appear twice while the BBC transitions to a new content EXCLUDES LIVE STREAMING Page 12 identification process over the next few weeks. The data are not double-counted. Top 50 On-demand programmes (Website player) Week ending 15th November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Apprentice S11 Handy Man BBC 264,510 26 Doctor Who S9 The Zygon Inversion BBC 46,491 2 Eastenders 12/11/2015 BBC 123,665 27 David Beckham's All Star Match for Children BBC 46,421 3 Made in Chelsea S10E4 ALL 4 116,244 28 Strictly Come Dancing S13 Week 8 BBC 44,787 4 Eastenders 10/11/2015 BBC 113,764 29 MasterChef: The Professionals S8 Episode 3 BBC 41,394 5 Doctor Who S9 Sleep No More BBC 113,536 30 The Hunt In the Grip of the Seasons (Arctic) Episode 2 BBC 41,018 6 Peep Show S9E1 ALL 4 109,796 31 Gogglebox S6E10 ALL 4 38,872 7 Russell Howard's Good News S10 Episode 4 BBC 88,172 32 Casualty S30 Avoidable Harm BBC 35,881 8 Downton Abbey (Series 6) Episode 0008 ITV 79,065 33 SAS: Who Dares Wins S2E4 ALL 4 35,862 9 The Only Way is Essex (Series 16) Episode 0011 ITV 77,847 34 The Secret Life of 4, 5 and 6 Year Olds S2E2 ALL 4 35,806 10 London Spy Episode 1 BBC 75,328 35 Homeland S5E5 ALL 4 35,603 11 The Only Way is Essex (Series 16) Episode 0012 ITV 73,506 36 Live Lounge One Direction BBC 35,541 12 The Last Kingdom Episode 4 BBC 72,196 37 The Apprentice S11 Children's Book BBC 34,058 13 Josh Swimming and Kissing BBC 70,964 38 Doctor Who Series 9 The Zygon Inversion Episode 8 BBC 34,047 14 The Apprentice: Honest Subtitles Handy Man BBC 69,272 39 Detectorists S2 Episode 3 BBC 33,230 15 The Apprentice: You're Fired S11 Episode 6 BBC 62,278 40 Unforgotten Episode 0006 ITV 32,951 16 The Next Step S3 When the War is Over BBC 61,770 41 Coronation Street (Series 56) 2015 Episode 8770 ITV 32,665 17 River Episode 5 BBC 59,679 42 Catastrophe S2E3 ALL 4 31,399 18 MasterChef: The Professionals S8 Episode 1 BBC 59,583 43 Simply Nigella Episode 2 BBC 31,326 19 EastEnders 09/11/2015 BBC 58,598 44 Coronation Street (Series 56) 2015 Episode 8771 ITV 30,999 20 Eastenders 09/11/2015 BBC 57,524 45 Coronation Street (Series 56) 2015 Episode 8769 ITV 30,391 21 Cuffs Episode 3 BBC 57,183 46 The Rise of Female Violence BBC 30,017 22 The Hunt In the Grip of the Seasons (Arctic) BBC 56,069 47 The X Factor (Series 12) Episode 0019 ITV 29,752 23 First Dates S4E11 ALL 4 51,650 48 Russell Howard's Good News S10 Episode 3 BBC 28,113 24 The Dumping Ground Series 3 The Goodbye Girl BBC 51,019 49 Coronation Street (Series 56) 2015 Episode 8772 ITV 27,934 25 MasterChef: The Professionals S8 Episode 2 BBC 47,031 50 Live at the Apollo S11 Episode 1 BBC 27,444

NOTE: BBC programme names may appear twice while the BBC transitions to a new content EXCLUDES LIVE STREAMING Page 13 identification process over the next few weeks. The data are not double-counted. Top 50 On-demand programmes (Website player) 4 weeks ending 15th November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Apprentice Series 11 Cross-Channel Discount Buying Episode 3 BBC 342,755 26 Russell Howard's Good News Series 10 Episode 2 BBC 127,398 2 The Apprentice Series 11 Pet Show Episode 4 BBC 325,846 27 EastEnders 19/10/2015 BBC 126,013 3 The Apprentice Series 11 Children's Book Episode 5 BBC 280,682 28 Doctor Who Series 9 The Girl Who Died Episode 5 BBC 125,532 4 The Apprentice S11 Handy Man BBC 264,510 29 EastEnders 06/11/2015 BBC 125,211 5 Doctor Who Series 9 The Woman Who Lived Episode 6 BBC 231,512 30 EastEnders 26/10/2015 BBC 124,890 6 Doctor Who Series 9 The Zygon Invasion Episode 7 BBC 226,739 31 EastEnders 02/11/2015 BBC 123,970 7 The Apprentice Series 11 Advertising - Cactus Shampoo Episode 2 BBC 161,564 32 Eastenders 12/11/2015 BBC 123,665 8 Doctor Who Series 9 The Zygon Inversion Episode 8 BBC 161,276 33 Have I Got News for You Series 50 Episode 6 BBC 122,675 9 Made in Chelsea S10E1 ALL 4 157,678 34 The Graham Norton Show Series 18 Episode 5 BBC 121,292 10 Have I Got News for You Series 50 Episode 4 BBC 156,627 35 Made in Chelsea S10E4 ALL 4 116,244 11 Russell Howard's Good News Series 10 Episode 1 BBC 154,191 36 Eastenders 10/11/2015 BBC 113,764 12 Have I Got News for You Series 50 Episode 5 BBC 153,286 37 Doctor Who S9 Sleep No More BBC 113,536 13 EastEnders 30/10/2015 BBC 151,875 38 Peep Show S9E1 ALL 4 109,796 14 The Last Kingdom Episode 1 BBC 150,609 39 The Last Kingdom Episode 2 BBC 109,659 15 Made in Chelsea S10E2 ALL 4 150,408 40 Downton Abbey (Series 6) Episode 0006 ITV 109,117 16 EastEnders 23/10/2015 BBC 139,877 41 Downton Abbey (Series 6) Episode 0005 ITV 106,541 17 Made in Chelsea S10E3 ALL 4 139,471 42 Class of '92: Out of Their League Episode 2 BBC 105,307 18 EastEnders 27/10/2015 BBC 137,455 43 Downton Abbey (Series 6) Episode 0007 ITV 101,821 19 Class of '92: Out of Their League Episode 1 BBC 136,248 44 Russell Howard's Good News Series 10 Episode 3 BBC 101,419 20 The Hunt The Hardest Challenge Episode 1 BBC 134,831 45 From Darkness Episode 3 BBC 95,330 21 EastEnders 20/10/2015 BBC 133,854 46 Cuffs Episode 1 BBC 93,265 22 EastEnders 05/11/2015 BBC 131,322 47 The Only Way is Essex (Series 16) Episode 0008 ITV 92,543 23 EastEnders 22/10/2015 BBC 130,393 48 The Only Way is Essex (Series 16) Episode 0006 ITV 92,357 24 EastEnders 29/10/2015 BBC 129,349 49 The Graham Norton Show Series 18 Episode 6 BBC 92,276 25 EastEnders 03/11/2015 BBC 128,648 50 River Episode 2 BBC 91,552 NOTE: BBC programme names may appear twice while the BBC transitions to a new content EXCLUDES LIVE STREAMING Page 14 identification process over the next few weeks. The data are not double-counted. Top 10 On-demand programmes by TV player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 Made in Chelsea S10E4 208,855 Made in Chelsea S10E1 279,964 2 Peep Show S9E1 159,798 Made in Chelsea S10E2 270,372 3 First Dates S4E11 83,635 Made in Chelsea S10E3 249,729 4 Gogglebox S6E10 69,522 Made in Chelsea S10E4 208,980 5 Homeland S5E5 69,409 Peep Show S9E1 159,798 Platforms included: 6 SAS: Who Dares Wins S2E4 68,695 First Dates S4E8 140,598 A, I, W 7 The Secret Life of 4, 5 and 6 Year Olds S2E2 66,898 First Dates S4E9 137,996 8 Catastrophe S2E3 65,366 SAS: Who Dares Wins S2E1 127,597 9 The Big Bang Theory S9E4 56,555 First Dates S4E10 123,880 10 Hollyoaks S24E224 52,929 Catastrophe S2E1 121,965

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams The Apprentice Series 11 1 The Apprentice S11 Handy Man 359,461 456,752 Cross- Channel Discount Buying Episode 3 2 Eastenders 12/11/2015 223,465 The Apprentice Series 11 Pet Show Episode 4 388,819

3 Eastenders 10/11/2015 211,524 The Apprentice S11 Handy Man 359,461 Platforms included:

4 Eastenders 09/11/2015 148,542 The Apprentice Series 11 Children's Book Episode 5 324,993 I, W 5 Doctor Who S9 Sleep No More 146,560 Doctor Who Series 9 The Woman Who Lived Episode 6 269,060 6 The Next Step S3 When the War is Over 141,000 EastEnders 20/10/2015 261,772 7 Russell Howard's Good News S10 Episode 4 131,936 EastEnders 19/10/2015 255,748 PLATFORMS LEGEND 8 Josh Swimming and Kissing 128,625 Doctor Who Series 9 The Zygon Invasion Episode 7 250,388 A = Android app I = Apple iOS app 9 The Dumping Ground Series 3 The Goodbye Girl 128,415 EastEnders 23/10/2015 225,686 W = Website player 10 The Apprentice: Honest Subtitles Handy Man 114,104 Eastenders 12/11/2015 223,465 NOTE: BBC programme names may appear twice while the BBC transitions to a new content Page 15 EXCLUDES LIVE STREAMING identification process over the next few weeks. The data are not double-counted. Top 10 On-demand programmes by TV player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 The Only Way Is Essex (Series 16) Episode 0011 241,729 The Only Way Is Essex (Series 16) Episode 0007 276,570 2 The Only Way Is Essex (Series 16) Episode 0012 229,165 The Only Way Is Essex (Series 16) Episode 0006 276,545 3 Downton Abbey (Series 6) Episode 0008 161,359 The Only Way Is Essex (Series 16) Episode 0008 274,636 4 Coronation Street (Series 56) 2015 Episode 8771 91,498 The Only Way Is Essex (Series 16) Episode 0005 267,076 5 Coronation Street (Series 56) 2015 Episode 8770 85,983 The Only Way Is Essex (Series 16) Episode 0009 266,858 Platforms included: 6 Coronation Street (Series 56) 2015 Episode 8772 84,154 The Only Way Is Essex (Series 16) Episode 0010 264,195 ITV Hub – A, I, W 7 Coronation Street (Series 56) 2015 Episode 8769 80,690 The Only Way Is Essex (Series 16) Episode 0011 246,122 UTV Player - W 8 Unforgotten Episode 0006 74,125 The Only Way Is Essex (Series 16) Episode 0012 229,165 9 The Real Housewives Of Cheshire (Series 2) Episode 0010 69,210 Downton Abbey (Series 6) Episode 0006 222,203 10 The X Factor (Series 12) Episode 0019 67,640 Downton Abbey (Series 6) Episode 0005 220,381

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 Geordie Shore S11E4 18,667 Geordie Shore S11E2 32,413 2 The Walking Dead S6E5 12,410 Geordie Shore S11E1 31,902 3 The Flash S2E5 7,510 Geordie Shore S11E3 29,814 4 The Affair S2E4 7,062 FILM:American Sniper S-2014E0 19,353 Platforms included: 5 Modern Family S7E4 5,741 Geordie Shore S11E4 18,667 I 6 FILM:The Wedding Ringer S-2015E0 5,668 The Walking Dead S6E3 18,366 7 Geordie Shore S11E3 5,561 The Walking Dead S6E2 18,190 PLATFORMS LEGEND A = Android app 8 Karl Pilkington: Moaning... S2E5 5,463 The Walking Dead S6E4 14,561 I = Apple iOS app 9 FILM:Ex Machina S-2015E0 5,444 The Affair S2E1 14,364 W = Website player 10 Supergirl S1E3 4,891 Karl Pilkington: Moaning... S2E2 14,099 Page 16 EXCLUDES LIVE STREAMING Top 10 On-demand programmes by TV player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 Most Haunted S3E5 1,505 Most Haunted S3E2 6,421 2 Last Man on Earth S2E6 1,427 Most Haunted S3E1 4,896 3 Alan Davies: As Yet Untitled S3E2 934 Dave Gorman: Modern Life is Goodish S3E7 4,587 4 Alan Davies: As Yet Untitled S3E1 451 Dave Gorman: Modern Life is Goodish S3E8 4,010 5 Most Haunted S3E4 445 Most Haunted S3E3 3,192 Platforms included: 6 Dave Gorman: Modern Life is Goodish S3E8 436 Dave Gorman: Modern Life is Goodish S3E6 2,280 W 7 Dave Gorman: Modern Life is Goodish S3E1 326 Last Man on Earth S2E4 2,276 8 Dave Gorman: Modern Life is Goodish S3E7 294 Last Man on Earth S2E5 2,231 9 Dave Gorman: Modern Life is Goodish S3E6 285 Most Haunted S3E4 2,192 10 Waterloo Dead 271 Alan Davies: As Yet Untitled S3E1 1,921

PLATFORMS LEGEND A = Android app I = Apple iOS app W = Website player

Page 17 EXCLUDES LIVE STREAMING Frequently asked questions

Click here for the answers to questions we are frequently asked about the TV Player Report, for example: - Which of these numbers are already covered by the BARB panel? - Is the data generated only from BARB panel homes? - Why is the report being published in beta format? - Why are some broadcasters’ platforms missing from the report? - Are you reporting on consumption of advertising? - Is viewing to downloads included? - Will the report encompass other platforms? - Will the TV Player Report include viewing through internet-only content platforms? - How does the auditing process work?

Page 18 The TV Player Report (Beta) A report into online TV viewing

Week ending 15th November 2015