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Week Ending 15Th November 2015 Table of Contents

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Week Ending 15Th November 2015 Table of Contents The TV Player Report A beta report into online TV viewing Week ending 15th November 2015 Table of contents Page 1 Introduction 2 Terminology 3 Generating online viewing data 4 Capturing on-demand viewing & live streaming 5 Aggregate viewing by TV player (On-demand & live streaming) 6 Top channels (Live streaming) 7 Top 50 on-demand programmes (All platforms) 9 Top 50 on-demand programmes (Android apps) 11 Top 50 on-demand programmes (Apple iOS apps) 13 Top 50 on-demand programmes (Website player) 15 Top 10 on-demand programmes by TV player 18 Frequently asked questions Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census- level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. Page 1 Terminology BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time: the total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android: viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS: viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player: viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems). Page 2 Generating online viewing data UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytic tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data includes on-demand and/or live streaming for TV players that are live. The differences in capturing on-demand viewing and live streaming are explained on page 4. More detail on the different implementation phases can be found in the Frequently Asked Questions. Android app Apple iOS app Website player All 4 On-demand only On-demand only On-demand only Measurement live & reporting BBC iPlayer On-demand only On-demand only Measurement being audited/tested Demand 5 Software code not yet implemented by broadcaster ITV Player OD & Live OD & Live OD & Live S4C Clic Sky Go On-demand only STV Player UKTV Play On-demand only UTV Player On-demand only Page 3 Capturing on-demand viewing & live streaming The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding and auditing, which is why some TV players report both types of content, while others are currently only reporting one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer. Page 4 Aggregate viewing by TV player (On-demand & live streaming) Total viewing time (minutes) Week ending 15th November 2015 All platforms Android app Apple iOS app Website player TOTAL 745,054,737 26,743,059 349,338,429 368,973,249 All TV players Live streaming 38,337,156 4,126,124 17,956,643 16,254,389 On-demand 706,717,580 22,616,935 331,381,785 352,718,860 All 4 On-demand 117,889,652 8,631,948 46,899,264 62,358,441 BBC iPlayer On-demand 424,353,332 - 179,664,339 244,688,994 Live streaming 38,337,156 4,126,124 17,956,643 16,254,389 ITV Hub (including UTV Player) On-demand 112,004,731 13,984,987 53,455,789 44,563,955 On-demand Sky Go 51,362,394 - 51,362,394 - (not yet attributable to originating broadcaster) UKTV Play On-demand 1,107,471 - - 1,107,471 ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 5 Top channels (live streaming) Total viewing time (minutes) Week ending 15th November 2015 Total playtime Own player apps Sky Go ITV 27,093,052 27,093,052 - ITVBE 4,053,947 4,053,947 - ITV2 2,586,588 2,586,588 - ITV3 2,333,084 2,333,084 - ITV4 2,183,210 2,183,210 - live/citv 87,275 87,275 - ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 6 Top 50 On-demand programmes (All platforms) Week ending 15th November 2015 Average Average TV Player - Platforms Programme TV Player - Platforms Programme Programme included Streams Programme included Streams 1 The Apprentice S11 Handy Man BBC I, W 359,461 26 Coronation Street (Series 56) 2015 Episode 8772 ITV A, I, W 84,154 2 The Only Way is Essex (Series 16) Episode 0011 ITV A, I, W 241,729 27 First Dates S4E11 ALL 4 A, I, W 83,635 3 The Only Way is Essex (Series 16) Episode 0012 ITV A, I, W 229,165 28 Coronation Street (Series 56) 2015 Episode 8769 ITV A, I, W 80,690 4 Eastenders 12/11/2015 BBC I, W 223,465 29 Unforgotten Episode 0006 ITV A, I, W 74,125 5 Eastenders 10/11/2015 BBC I, W 211,524 30 Casualty S30 Avoidable Harm BBC I, W 69,726 6 Made in Chelsea S10E4 ALL 4 A, I, W 208,855 31 Gogglebox S6E10 ALL 4 A, I, W 69,522 32 Doctor Who S9 The Zygon Inversion BBC I, W 69,443 7 Downton Abbey (Series 6) Episode 0008 ITV A, I, W 161,359 33 Homeland S5E5 ALL 4 A, I, W 69,409 8 Peep Show S9E1 ALL 4 A, I, W 159,798 34 The Real Housewives of Cheshire (Series 2) Episode 0010 ITV A, I, W 69,210 9 Eastenders 09/11/2015 BBC I, W 148,542 35 SAS: Who Dares Wins S2E4 ALL 4 A, I, W 68,695 10 Doctor Who S9 Sleep No More BBC I, W 146,560 36 Strictly Come Dancing S13 Week 8 BBC I, W 67,646 11 The Next Step S3 When the War is Over BBC I, W 141,000 37 The X Factor (Series 12) Episode 0019 ITV A, I, W 67,640 12 Russell Howard's Good News S10 Episode 4 BBC I, W 131,936 38 David Beckham's All Star Match for Children BBC I, W 67,491 13 Josh Swimming and Kissing BBC I, W 128,625 39 The Secret Life of 4, 5 and 6 Year Olds S2E2 ALL 4 A, I, W 66,898 14 The Dumping Ground Series 3 The Goodbye Girl BBC I, W 128,415 15 The Apprentice: Honest Subtitles Handy Man BBC I, W 114,104 40 MasterChef: The Professionals S8 Episode 2 BBC I, W 66,615 16 London Spy Episode 1 BBC I, W 111,460 41 Pure Drama Trailer BBC I, W 65,950 17 The Last Kingdom Episode 4 BBC I, W 98,480 42 Catastrophe S2E3 ALL 4 A, I, W 65,366 18 Cuffs Episode 3 BBC I, W 94,533 43 Emmerdale (Series 44) 2015 Episode 7344 ITV A, I, W 61,782 19 Coronation Street (Series
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