Present Post Senior Lecturer, Communications & Media Studies, Monash University

Dr Andy Ruddock

Contact [email protected], [email protected] Present Post Senior Lecturer, Communications & Media Studies, Monash University Education May 1995 PhD in Communication, University of Massachusetts at Amherst. Aug 1991 MA in Communication, Penn State University Mar 1991 MA in History, Caius College, Cambridge. June 1987 BA (Hons.) in History, Caius College, Cambridge.

Teaching Qualification December 2009 GCHE, Monash University

Academic Professional Experience Jan 2011- SENIOR LECTURER: Monash University Jan 2007-Dec 2010 LECTURER: Monash University. Jan 2007-Feb 2008 VISITING PROFESSOR: Seoul National University Sept 1996 – Dec 2006 LECTURER/ SENIOR LECTURER: Liverpool John Moores University, England. Courses in: Media History, Introduction to Cultural Studies, Media Texts, Media Audiences, Culture and Identity, Postmodernism, Local and Global Media, Ethnography and Media, Political Communication, Social Relevance of Mass Media, Advertising. June 1995 – Aug 1996 LECTURER: Massey University, New Zealand. Courses in: Television Studies, Cultural Studies, Graduate Research Seminar, MA Thesis supervision.

Administrative Experience Jan 2012- MONASH UNIVERSITY COMMITTEES Faculty of Arts: Virtual Learning Environment Committee. School of English, Communications and Performance Studies: Education Committee, Postgraduate Research Committee, E Publishing Committee. Jan-July 2012 DEPUTY POSTGRADUATE COORDINATOR, ECPS, Monash University Jan 2008- POSTGRADUATE CO-ORDINATOR, COMMUNICATIONS & MEDIA STUDIES, Monash University September 2004 -Jan 2007 RESEARCH CO-ORDINATOR, SCHOOL OF MEDIA AND CREATIVE ARTS, LJMU Responsible for School/Faculty liaison; postgraduate supervision; RAE preparation. June 2003-2006 CHAIR, UoA65/6 RESEARCH COMMITTEE, LJMU Responsible for co-ordinating allocation of RAE capability funds in areas of Media And Cultural Studies, Screen Studies, Journalism studies and Media Professional Studies. Responsible for liaising with HEFCE. September 2002- EXAMS OFFICER & CHAIR, MEDIA AND CULTURAL STUDIES MODULAR ASSESSMENT BOARD, LJMU Supervision of all matters relating to student assessment and collation of marks. January 2001-2003 LINK TUTOR, DUBLIN BUSINESS SCHOOL BA (HONS) MEDIA AND MARKETING Drafting module proforma and programme specifications for JMU accredited degree. Aiding in staff recruitment (writing job specs, interviewing). Supervising design & delivery of media modules.

1 Research (Arranged by Australian Research Categories).

A1 Books 2013 (forthcoming) Ruddock, A. Youth Media. London: Sage 2007 Ruddock, A. Investigating Audiences. London: Sage. 2001 Ruddock, A. Understanding Audiences: Theories and Methods. London: Sage B1 Book Chapters Forthcoming. Research methods: reasons for making controversial decisions, and reasons why decisions are controversial Making Sense of Research: theory, practice and relevance. London: Pearson. Forthcoming Ruddock, A. “Born on Swan Street, Next to the Yarra”: Social Media and Inventing Commitment. In B. Hutchins and D. Rowe (eds.) Digital Media Sport: Technology and Power in the Network Society. New York: Routledge. 2012 (forthcoming) Ruddock, A. School Shootings and Cultivation Analysis: understanding the media framing of male power. In G. Muschert and J. Sumialla (eds.) School Shootings: Mediatized Violence in a Global Age. Chicago: Emerald Publishing. 2012 Ruddock, A. Cultivated performances: What Cultivation Analysis says about media and binge drinking. In H. Bilandzic & G. Patriarche (eds.) The 'Social' Media User – European Perspectives on Cultural and Social Scientific Audience Research. Chicago: Intellect Press: 53-68 2012 Ruddock, A. Cultivation Analysis and Ritual Theory. In James Shanahan, Michael Morgan and Nancy Signorelli (eds.) Living with Television Now: Advances in Cultivation Theory and Research. New York: Peter Lang: 366-385 2011 Ruddock, A. Cultivation Analysis. In V. Nightingale (ed.) Handbook of Media Audiences. Oxford: Blackwell: 340-359. 2010 Ruddock, A. “I’d rather be a cat than a poodle”: What do celebrity politicians tell us about political communication? In L. Baruh & Ji Hoon (eds.), Reel Politics. Reality Television as a Platform for Political Discourse Cambridge, UK: Cambridge Scholars Publishing: 74-94 2009 Ruddock, A. What’s wrong with national identity? A view from youth media studies. In Zhou, X (Ed), National Image: Asian Communication and Media Studies. Beijing: CUC Press: 216-226. 2009 Ruddock, A. It’s the stories you tell: alcohol, violence & celebrity in Liverpool. In P. Twohig & V. Kalitzkus (Eds.), The Tapestry of Health, Illness and Disease. Amsterdam, New York: Rudopi: 137-162. 2008 Ruddock, A. Invisible Centers: Boris Johnson, authenticity, cultural citizenship and a centrifugal model of media power. In K Wahl-Jorgensen (Ed). Mediated Citizenship. London: Routledge: 59-78. 2007 Lewis, J., Morgan, M. & Ruddock, A. Images/Issues?Impact:The Media and Campaign ’92. In R. Negrine & J. Stanyer (Eds.), The Political Communication Reader. London: Routledge: 176-180 2002 Ruddock, A. Uses and Gratifications research. In T. Miller (Ed). Television Studies. London: BFI: 70-73 1998 Ruddock, A. Real Pleasures: ER and its Internet Audience. In Moody, N & Hallam, J (eds.) Medical Fictions. Liverpool: Eaton Press Ltd. 1996 Ruddock, A. Unarmed and Dangerous: The British Press Meet Hegemony. In Morgan, M. and Leggett, S. (eds.) Mainstreams and Margins: Cultural Politics in the Nineties. Westport, CT: Greenwood Press. C1 Refereed Journal Articles 2010 (With D. Rowe & B. Hutchins). Contradictions in Media Sport Culture: ‘MyFootballClub’ and the Reinscription of Football Supporter Traditions through Online Media. European Journal of Cultural Studies, 13 (4): 323-339 2010 (With D. Rowe & B. Hutchins). Cultures of Complaint Online Fan Message Boards and Networked Digital Media Sport Communities. Convergence: The International Journal of Research into New Media Technologies Special Issue on 'Sport in New Media Cultures', 16 (3): 298-315

2 2009 (With B. Hutchins & D. Rowe). ‘It’s Fantasy Football Made Real’: Networked Media Sport, the Internet, and the Hybrid Reality of MyFootballClub Sociology of Sport Journal, 26 (1): 89-106 2008 Ruddock, A. Media Studies on Fire: Audiences, Reception and the experience of Anti-Social Behavior. Popular Communication: The International Journal of Media and Cultural Studies, 6 (4): 248-261 2008 Ruddock, A. Media Studies 2.0? Binge drinking and why audiences still matter. Sociology Compass, 2 (1): 1-15 2007 Ruddock, A. Get a real job: Authenticity and the performance, reception and study of celebrity. Particip@tions: International Journal of Audience Research, 4 (2). http://www.participations.org/Volume%204/Issue%201/4_01_ruddock.htm 2006 Ruddock, A. Invisible Centers: Boris Johnson, authenticity, cultural citizenship and a centrifugal model of media power. Social Semiotics, 16. 263-282 2005 Ruddock, A. Let's kick Racism out of football-and the lefties too! Responses to Lee Bowyer on a West Ham web site. Journal of Sport and Social Issues, 29 . 369-385. 1999 Ruddock, A. Empirical or empiricist? Diegesis, 5. 2-5. 1998 Ruddock, A. Active Netizens: Television, Realism and the ER Website. Diegesis, 2. 47-54. 1998 Ruddock, A. Doing it by Numbers. Critical Arts, 12. 115-137. 1998 Ruddock, A. Scientific Criticism? A Critical Approach to Resistive Audiences. Atlantic Journal of Communication, 6 (1). 59-80. 1998 Ruddock, A. “Bean Counting” Revisited: Postmodernism and Empiricism. The New Zealand Journal of Media Studies, 2. 32-37 1997 Ruddock, A. Seems Like Old Times: US Foreign Policy, Media Audiences and the Limits of Resistance. Journal of International Communication, 3. 94-113. 1997 Ruddock, A. It Just Doesn’t Matter: The Simpsons and Resistive Audiences. Metro Education, 11. 16-21. 1995 Ruddock, A. Critical Crunching: Cultivation Analysis and Critical Theory. CommOddities, 2. 22-27. D2 Reviews 2012 Ruddock, A. Review of Alcohol Advertising and Young People’s Drinking. Barry Gunter, Anders Hansen & Maria Touri. Social History of Alcohol and Drugs. 2011 Ruddock, A. Review of Sport, Beer and Gender By Lawrence Wenner & Steven Jackson (Eds.). Social History and Alcohol and Drugs 2010 Ruddock, A. Review of Media Effects: Advances in Theory and Research by Jennings Bryant and Mary Beth Oliver (Eds.). European Journal of Communication, 25 (2). 195-8 2008 Ruddock, A. Review of Empowerment Through Media Education: An Intercultural Dialogue by Ulla Carlsson et. al (Eds.) Global Media Journal (Mediterranean Edition, 3 (2). 37-8. 2008 Ruddock. A. Review of Creative Explorations: New Approaches to identities and audiences by David Gauntlett. Media International Australia inc. Culture & Policy,127. 2008 Ruddock, A. Review of Regulation, Awareness, Empowerment: Young People and Harmful Media Content in the Digital Age by Ulla Carlsson (ed.). Global Media Journal (Mediterranean Edition), 3 (1): 60-1 1998. Ruddock, A. Review of Audiences: A Sociological Theory of Performance and Imagination By Nicholas Abercrombie and Brian Longhurst. Journal of Communication, 48 (4). E1 Refereed Conference Papers 2012 Ruddock, Andy. "Busy Doing Nothing: Youth, "Produsage," and the Media Framing of Antisocial Behavior." In 62nd Annual Conference of the International Communication Association. Phoenix, AZ, 2012.

3 E2 Conference Proceedings (2009) Ruddock, A. We’re glad it’s all over: binge drinking cultures. In E. Tarasti (ed.) Communication Misunderstanding: Proceedings of the 9th World Congress of the International Association for Semiotic Studies. Imatra, Finland: International Semiotics Institute: 1561-1568. E4 Conference Presentations 2012, March 11 Ruddock, A. "From Media Management to Media Practice; the Role of Online Fandom in Producing the Melbourne Heart as a Media Sport Phenomenon’." In Managing the Media: Policy, Regulation and Engagement. Monash University, Melbourne, 2012. 2011, May 28th Ruddock, A. If you build it, they won’t come: What does “MyFootballClub” say about the limits of digital fandom? 61st Annual Conference of the International Communication Association. Boston, MA. 2011, May 27th Ruddock, A. Cultivation Analysis and Cultural Studies: Why George Gerbner was right about interpretation. 61st Annual Conference of the International Communication Association. Boston, MA. 2010, June 25th Ruddock, A., Rowe, D. & Hutchins, B. What Does Media Sport Cultivate? Lessons From 'MyFootballClub'. 60th Annual Conference of the International Communication Association. Singapore. 2010, June 24th Ruddock, A. Cultivated Performances: What Cultivation Analysis Says About Media, Binge Drinking and Gender. 60th Annual Conference of the International Communication Association. Singapore. 2010, June 22nd Ruddock, A. Political Celebrity and Public Opinion: Reality Media and the Changing Parameters of Political Communication Research. 60th Annual Conference of the International Communication Association. Singapore. 2010, May 6 Ruddock, A. Drinking Ambassadors: Students, social networking and the binge drinking. Fourth Joint Symposium: Health Communication, Challenge and Evolution. Communication University of China, Beijing. 2009, September 3rd Ruddock, A. Old Whines in New Bottles? Media and influence in youth drinking cultures. Transforming Audiences 2. University of Westminster, London. 2009, May 21 Ruddock, A. A History of Violence: Cultivation Analysis and Fan Studies. Affective Audiences: Analyzing Media Users, Consumers, and Fans. 59th Annual Conference of the International Communication Association. Chicago. 2008, November 16 Ruddock, A.What’s wrong with national identity? A view from youth media studies. Asia Communication Forum, 2008. Chinese University of Communication, Beijing. 2008, July 31 Ruddock, A. “I’ve spent a lot of money on birds, booze and fast cars. The rest I just squandered”. Public reactions to the death of George Best. 11th Conference of the International Society for the Study or European Ideas. University of Helsinki. 2008, July 22 Ruddock, A &Nicholls, J. Media and Public Health. IAMCR, Stockholm. 2007, July 5 Ruddock, A. The end of audiences? ANZCA Annual Conference. University of Melbourne. 2007, June 12 Ruddock, A. We’re glad it’s all over: binge drinking cultures. 9th World Congress of the International Association for Semiotic Studies - Helsinki/Imatra 2007, May 26 Ruddock, A. Get a real job: Authenticity on the performance, reception and study of celebrity. 57th Annual Conference of the International Communication Association. San Francisco. 2007, February 11-9 Ruddock, A. Media Studies on Fire. Interdisciplinary.Net: Childhood and Creative Engagements. Castlereagh Hotel, Sydney. 2006, November 17-18 Drake, P., Higgins, M. & Ruddock, A. Framing Cameron: the cultural politics of political celebrity. Political studies Association Media & Politics Group Annual Conference, University of Sunderland. 2006, July 14 Ruddock, A. Innocent bystanders. Making Sense Of Health, Illness and Disease Mansfield College, Oxford 2006, April 4. Ruddock, A & Higgins, M (with Drake, P). Framing politics: politicians and the resources of celebrity. Political Studies Association Annual Conference. University of Reading.

4 2006, January 14th. Ruddock, A. Does Boris Johnson have fans? MECCSA Annual Conference. Leeds Metropolitan University 2005, September 14. Ruddock, A. Non-Communication in political scandals. Celebrity and Cultural Politics. University of Paisley, Ayr Campus. 2005 January 6th. Ruddock, A. “Let’s kick racism out of football; and the lefties too!” Racism and fan performances on a West Ham website. MECCSA Annual Conference. University of Lincoln. 1999, 13th September. Ruddock, A. Passive or Uninvested? Methodological and conceptual Alternatives in the study of News Media Audiences. Researching Culture, University of North London. 1997,22nd November. Ruddock, A. Real Pleasures: ER and its Internet Audience. Association for Research into Popular Culture, LJMU, Liverpool, England. 1995, 11th December. Ruddock, A. Television, Audiences and US Foreign Policy, 1982-1990. Cultural Studies Association of Australia, CharlesSturt University, Bathurst, NSW. 1994, 17 April. Ruddock, A. Critical Crunching: Cultivation Analysis and Critical Theory. Eastern Communication Association Annual Conference, Washington D.C 1992, 15 April. Ruddock, A. The British Press and Northern Ireland: A Cultural Analysis of the Gibraltar Incident. Presented at: Mainstreams and Margins: Cultural politics in the Nineties, University of Massachusetts. K Commissioned Research Reports 2007 Ruddock, A. Young people, alcohol & advertising in rural Victoria. Victorian Department of Education. 60pp 2007 Ruddock, A. Exploring the symbolic world of student drinkers. Alcohol risk reduction research commissioned by Liverpool City Council. 74pp 2006 Ruddock, A. Communicating about Anti-Social Behaviour. Liverpool City Council Anti-Social Behaviour Unit. 61pp 2006 Ruddock, A. What do Liverpool’s Drinkers Care About? Alcohol-awareness campaign evaluation commissioned by Liverpool City Council. 33pp 1992 Lewis, J., Morgan, M. &Ruddock, A. Images/Issues?Impact:The Media and Campaign ’92. Amherst, MA: Centre for the Study of Communication. N Expert Commentary 2012 Ruddock, A. It’s the economy, stupid. On Line Opinion: Australia's e-journal of social and political debate. Retrieved from onlineopinion.com.au website: http://www.onlineopinion.com.au/view.asp?article=14263 2012 Ruddock, A. Shock jocks unite – when commercial interests overcome public good. The Conversation. Retrieved from theconversation.edu.au website: https://theconversation.edu.au/shock-jocks-unite-when-commercial-interests- overcome-public-good-10052 2012 Ruddock, A. Cruel summer: how Hillsborough brought Britain down to earth. The Conversation. Retrieved from theconversation.edu.au website: https://theconversation.edu.au/cruel-summer-how-hillsborough-brought- britain-down-to-earth-9583 2012 Ruddock, A. (2012). ‘Be Surprised’ … why Big Brother won’t go away. The Conversation. Retrieved from theconversation.edu.au website: https://theconversation.edu.au/be-surprised-why-big-brother-wont-go-away- 8786 2012 Ruddock, A. The Aurora shootings: blockbuster movies can bring out our best. The Conversation. Retrieved from theconversation.edu.au website: https://theconversation.edu.au/the-aurora-shootings-blockbuster-movies-can- bring-out-our-best-8416 2012 Ruddock, A. Twitter, John Terry and the Sunshine Tigers: how racism dogs the world game. The Conversation. Retrieved from theconversation.edu.au website: https://theconversation.edu.au/twitter-john-terry-and-the-sunshine-tigers-how- racism-dogs-the-world-game-8263 2012 Ruddock, A. (2012). Private Parts: Prince Harry, celebrity, and the public/private divide. Monash University Opinions. Retrieved from monash.edu.au website: http://www.monash.edu.au/news/show/private-parts-prince-harry-celebrity- and-the-publicprivate-divide 5 Keynote Speaker/Media Appearances/Invited Lectures 2012, September 19 Ruddock, A. Understanding Critical Communication Research: Child Soldiers, Media Business and Media Education. Paper presented at the International Scholars Series of Journalism and Communications Studies, Communication University of China, Beijing. 2012, September 18 Ruddock, A. Understanding Political Communication: Barack Obama, Media Convergence and Media Intimacy. Paper presented at the International Scholars Series of Journalism and Communications Studies, Communication University of China, Beijing. 2012, September 17 Ruddock, A. Understanding Global Media: China, Reality Television and Global Governance. Paper presented at the International Scholars Series of Journalism and Communications Studies, Communication University of China, Beijing. 2012, July 16 Ruddock, Andy. "‘Media Studies Is Just About How All the Stuff We Like Is Bad’: Why Undergraduates Want to Know About Media Effects, and Why Critical Media Researchers Should Listen to Them." In Research Unit in Media Studies Seminar Series. Melbourne, 2012. 2012, May 11 Ruddock, A. "Online Fan Communities - What Do Sport Audiences Tell Us About the Role of Media in Social Life?" In Public Relations Institute of New Zealand Annual Conference, 2012. Our Place Our Space – reshaping communities Auckland, NZ, 2012. 2009, June 18 Ruddock, A. Old Whines in New Bottles? Advertising, Binge Drinking and New Media Influence Research. CCR Seminar Series, University of Western Sydney. 2008, November 18 Ruddock, A, Youth and Global Media Studies. Communication University of China, Beijing. 2006, October 3rd Ruddock, A. New Audience Research and Public Health. University of Sunderland Centre for Research in Media & Cultural Studies Research Seminar Series. 2005, December 13th. Ruddock, A. Authenticity and Leadership. Keynote address. BT E-Government Vital Vision. BT Tower, London. 2005, October 14th. Ruddock, A. Guest speaker, “Authenticity and Performance”. Thinking Allowed. BBC Radio 4. Laurie Taylor presenter, Natasha Maw producer. Conferences Convened 2008, August 11-13 International and Intercultural Communications in the Age of Digital Media Monash University, Melbourne, Australia (Chief Convenor). External Funding July 2007 Youth drinking in rural Victoria. Victoria Department of Education $10,000 September 2006 Student drinking: Alcohol and the symbolic environment of Liverpool’s undergraduates. CitySafe £9082 March 2006 Anti-social behaviour: What does it mean to Liverpool residents? CitySafe £2053 March 2006 Student drinking: Alcohol and the symbolic environment of Liverpool’s undergraduates. CitySafe £1600 February 2006 What do Liverpool’s Drinkers Care About? Alcohol-awareness campaign evaluation commissioned by CitySafe. £2053

6 Postgraduate Supervisions

Completions

PhD 2010. Julie Freeman. Local E-Government: The Political Shaping of Civic Participation. Associate Supervisor

MA 2012. Naureen Khamisa. Desperate Housewives in South Africa. Main Supervisor. 2009. Rebeka Vidic. Media Framing of Terrorism. Associate Supervisor.

I am currently primary supervisor for PhD projects on:

Youth Media and Ritual Theory Political Blogging in Malaysia

I am associate supervisor for projects on:

Social Networking and Privacy

Professional Service

Vice Chair, International Communication Association, Popular Communication Division

I am on the editorial boards of:

Communication Theory http://www.blackwellpublishing.com/editors.asp?ref=1050-3293&site=1

Participations: Journal Of Audience And Reception Studies http://www.participations.org/editorial_board.htm

Sociology Compass http://www.blackwell-compass.com/subject/sociology/editorial_board

I have also reviewed articles for Popular Communication: The International Journal of Media and Cultural Studies, Journal of Sociology, Media International Australia, Continuum: Journal of Media and Cultural Studies, Contemporary Drug Problems, Communication and Sport and Communication, Culture & Critique.

7 Referees

Professor David Rowe Centre for Cultural Research University of Western Sydney Building EM, Parramatta Campus Locked Bag 1797 Penrith NSW 2751 Australia (02) 9685 9522 Fax +61 2 9685 9610 [email protected]

Associate Professor Peter Murphy Head of School, School of Creative Arts, James Cook University School of Creative Arts Building DA 300, Room 004 James Cook Drive Douglas4811 AUSTRALIA phone 07 4781 3166 07 4781 3169 [email protected]

Associate Professor Shane Homan, Head of Communications and Media Studies School of ECPS Monash University Victoria 3800 Australia Tel: (03) 9903 2309 [email protected]