For Entry Rules & Information Visit

Awarded to the publisher who has on behalf of an advertiser, created, and distributed the best content marketing campaign. Content should be at the heart of the strategy. The content should fit with the advertiser & magazine brand values and clearly address the marketing challenge. Additional credit will be awarded to creative storytelling and tangible proof of success via engagement metrics. This award includes content creation and distribution; in magazines, via social media, web, events, earnt and owned platforms.

Name of campaign Title of magazine(s)

Publishing company

Contact Person for entry Name and Role Phone Mobile

This entry requires Name authorisation from the Publisher or CEO or otherwise authorised person confirming Role that the information submitted is accurate. Email

FOR ENTRY RULES & INFORMATION VISIT www.mpa.org.nz

1. NO HANDWRITTEN ENTRIES. Answers must be typed directly into this form. 2. KEEP TO WORD COUNT. Entries must not exceed the maximum number of words specified in each section. Please enter word count where specified. 3. APPENDICES. You may include supporting material in an appendices file. This is primarily for visual, graphical, or numerical information. There is no specified word count but text-heavy appendices are unlikely to be read by judges. 4. ALL JUDGES ARE UNDER STRICT CONFIDENTIALITY RULES. All judges have signed a confidentiality agreement. Any judges with a conflict of interest will be required to withdraw from judging relevant entries.

Tell us about your Content Marketing Campaign and why it’s a winning entry by answering the questions below (600 words or less, in total) Judges will use the following weightings to determine the successful entry:

1. Evidence of clear vision and an understanding of the audience/client brand values and how that translates to content

 Was this an idea based on a brief from an agency/client or a concept that was sold into the client/agency?

 What was the desired outcome?

 How did this align to the client’s marketing challenge?

(Weighting 25%) 2. Relevance and originality of story-telling across multiple touchpoints

 What was the creative thinking and how did this support the strategy?

(Weighting 25%) 3. Implementation excellence

 What platforms were used and how were they leveraged?

(Weighting 25%) 4. Campaign outcome

 How did this performance compare to agreed upon KPIs in terms of amplification, engagement, attitudinal/behavioural change, client feedback?

(Weighting 25%)

(Please enter word count)

PLEASE FOLLOW THE BEST CONTENT MARKETING CAMPAIGN ENTRY CHECKLIST WHICH OUTLINES YOUR ENTRY REQUIREMENTS. DOWNLOAD FROM www.mpa.org.nz

BEST OF LUCK