Lead. User Experience Designer UX Information Architect

Samita is an User Experience designer & Design Evangelist with over 13 years of consulting experience in the UX design related field. Also she has broad range of design research and multimedia based skills across numerous technologies.

Samita is currently working as a Principal Product Designer and UX Consultant with IPC Systems in New York area, just before she was working with a Health Care start up in LA and global consulting giant Infosys Technologies in London. Prior to it she worked for Haymarket Network working exclusively with Volkswagen. She also worked with other IT giants such as Zensar, Wipro, Capgemini and IBM where she provided human computer interaction related services to major clients including General Motors, Cisco, Coca Cola, Vonage, Adidas, Diageo, BP and many more. She holds 2 bachelor degrees in Computer Engineering, Visual Communication and MBA in International Business. She is also a member of UPA and IxD.

turret can be paired with a Samita Bhandary second screen that Lead. User Experience Designer & increases the total UX Information Architect number of Greater New York area, United States simultaneou | Email: [email protected] s | Skype: samitablr| Gtalk: applications samita.bhandary | Mobile - +1-917- to six. 691-8229 Samita’s work consists IPC Systems Inc. New York/New Jersey area of three July 2016 - Role : Principal Product Designer & Consultant, User principle Till Date Experience Design deliverables: a)Flows and A trading turret is a specialized telephony interaction key system that is generally used by b)high fidelity financial traders on their trading desks. mockups Trading turrets enable users to visualize and and c) prioritize incoming call activity from component customers or counter-parties and make calls definition. In to these same people instantaneously. IPC’s combination Mercury turrets are the latest addition into an of latest UX existing portfolio of Unigy CDIs or clients. tools such as Sketch, Samita was hired to work on the embedded user Zeplin and interface of the Mercury turret device which has a Invision, large touch screen area that can display up to Samita has three applications per screen simultaneously, brought an using a custom tiled window manager. A Mercury e ting end UI engineers. She is also working for the x cloud equivalent of the same device with effective c UI transformation. Strongest area e - Her strongest area is Major modules and functionality of the Turret UI currently working: l Information architecture l • Multiple login and authentication management e • Overall layout design, active application and Interaction design. n management, dealing with user preferences on UI - She does all IA t for home screen, Navigation redesign artifacts like wire-fram- • Speaker and microphone control UI ing, navigation flow c • Chat and communicator design o diagrams, user jour- l ney, low and hi fidelity l prototyping etc. a - Exceptionally fluent in b o Axure/Visio/Om- r nigraffle, Sketch, Zeplin, a Invision t - Rapid design and i o visualization with iRise n - HTML website developmentwith HTML5 b and CSS3 e t w e Good knowledge in e n - - User research with p Morae – Video r o analysis, interviewing, d focus group heuristic u evaluation c - Visual design – icon t design with adobe m illustrator and hi fidelity a web layout creation n - Prepare UI specification a g documents, e use case documents etc. r She is very good s knowledge of graphic , design principles, a m wide variety of media, a and production r methods. Basic k knowledge of digital e print processes. Halo Cloud Technologies, Los Angeles/New York Role : UX Product Design Lead Current project: IPC Trading Turret UI

Home care or Home health care aims to make it possible for people to remain at February 2016 - home rather than use hospital and other institutional-based nursing care. HALO has Jun 2016 brought together industry cloud based web and mobile software technologies into secure, faster home care administration. Samita was responsible for the overall product design strategy, starting from the scratch to the final development stage, understanding the user and other competitive product ensuring the simple, elegant and easy to user software product responsible for desktop and mobile platform.

Summary of responsibilities : • Responsible for product delivery, end-to-end • Manages web/mobile application in an agile environment, as product owner • Design and implement a web-based, cloud-based, scalable UI and user Experience Currently used UI tools • Uses lean methodologies to develop and iterate on a minimum viable product (MVP) vi- sion • Creates user experience and development artifacts – including wireframes, workflow diagrams, prioritized backlog of stories, and road map Infosys Technologies, Canary Wharf - • Conducts analysis of related products and user experiences London • Provide graphics design leadership during implementation Design applications Role : Sr. User Experience Architect and that are highly scalable and highly interactive • Rapidly converts ideas, prototypes and mock ups to production quality user Design Evangelist interfaces • Uses validated research findings to make informed decisions on product 9 July 0 strategy and design 201 • Leads cross-functional teams (based in U.S. and Belarus) % 2 - Febr o uary f 2016 t h e

w o r k

b e i n g a a ctical w p a n i aspect of i o g n UX leader- t i U e ship. h n X l a Infosys in t i n London had v , p s d never used a r t UX as an r O o , h unique i r f e selling point o a e S r before. But u c s a her power s l s m h of design e i i e approach t o t a persuades e B n a r several c P a t prestigious h M l g market n e i leaders such o a i t n as Adidas, l n s s Diageo, o d h Atradius, g e t e British y M v o l Telecom i a p etc. and p c n u i turned into l r g s n potential a o e e g clients or t s l repeat f o i b t design o f s o h business r t m t e with m . h Infosys. s s l u A s t Samita did i r s i r several k f d a hands on e a a e t projects c n s e specially on . e g data N d o i visualizatio e p e f c n and t a s designing , r i h a analytical a g e n ap- S d n r d plications. h i She also a g e b t experimente r m v r a d design e . e s she was S g . always a h y primary e A designer for o n several w f d mobo a developme s r a nt projects. e s She also a s worked as a l p a focal w o pointfor a n p standardizin y s a g design s i r process and v t documentati a e on o withindesign k d f team and e e the cross y s t vertical i h development p g a team across l n t multiple a , countries. y e e r x p f a o n r d i b n u g i l a d c i r n o g s s a d s e t v r i a c t e Samita joined our Key tools using team earlier in the Sketch, Invision- Zeplin iRise year and has become Axure RP Pro Visio a valuable member of Omni Graffle Adobe Creative suites (Illustrator, Photoshop, Indesign, Dreamweaver our team. etc) Hand sketching and quick story boarding She actively seeks Key clients, concepts and projects in Infosys to learn about the Boots : A content management based Administrative application Diageo: Re designing existing Knowledge based and content management work we do in this system Atradius :Developing a Pre sales web application within Oracle BPM framework company and how Adidas : Interactive project workspace in a flavour of social networking style DHL : iPad application we service our Diageo: Iphone application for Whisky night promotion ( Finding offers in nearest bar) Lebara: An unique role as a Project manager: clients. Samita has - Managing development team - Reporting on daily updates developed excellent - Inputing user experience - Collaborating with offshore functional team wire-frames that meet our requirements. - T u Rikoh: ra t c i ki o n n g s d - E - ef c e o ct m s m e a r n c d e

u a p p d p at l i in c g a re t s i o ol n co Andrew nc e Watt , pt u Lloyds ali za Register - tio n British telecom - Dashboard Infosys Client Data visualization experience Internal tool: - IBP - Financial data visualization user experience March 2012 Haymarket Network on Volkswagen - London - May 2012 Role : Sr. Information Architect

She is performing a pretty delicate role more than a designer usually does. In her current assignment with Volkswagen group she extends her responsibilities more as an ace business analyst or a product manager. Information gathering, customer visit, stake holders meeting, scoping requirements and signed off, planning of deliverable and road map along with defining user journey, flows, wire frames and other UX activities also guiding the visual design team. It’s not certainly easy to develop a unified system to build across Volkswagen brand directly linked with customer care center, brand advertising and the retailer together bringing under one roof with a seamless user experience based on different level of user and massive information shar- ing system. As an Information architect her role is certainly even more challenging and mean- ingful as she is the lone IA for the whole $50 million project. IRISE EXPERT

Applied expertise in iRise, a Summary of responsibilities : prototype development and • Providing strategic project guidance, monitoring, troubleshooting, feedback and hands-on participation in project activities requirements gathering tool, to • Leading through persuasion and influence deliver high-quality User Interface • Collaborating with a clients, technical teams and marketing. concepts. • Maintaining a high level of customer satisfaction • Communicating effectively with all levels of clients She is sound with the following iRise modules

• Data and page navigation • Page simulation using Group FMG, London common widgets Role : Information Architect (Freelance) • Using Decisions and setting Rules • Scenario Ideation She was freelancing for Group FMG for designing a sophisticated reporting tool on • Creating Templates and Masters iPad. This tool should have powerful data visualization interfaces along with number of • Using Page Actions and Events interactive graphs and charts. The tool will also able to handle multiple conditional sub • Creation of Tables tasks and drill down fur- ther layers. Samita used iPads default multi-touch gesture for designing this app and the Information • Using the Style Manager architecture was a critical challenge for it. • Exporting iDocs and Reports July 2011 to Zensar technologies, Pune - January 2012 India Role : Sr. Information Architect

She was working closely as an interaction designer and Information Architect collaborating with cross-functional team to assess product requirements, creating UI models, user task and interaction flows, screen designs, user-interface specifications, conceptual diagrams, wire frames, visual mock ups, and prototypes. Presenting design work to the marketing team, product team, and executives for review and feedback. Provide heuristic evaluation, usability analysis.

Key tools using Axure RP Pro - 6.0 Visio Latest UX trend specialization Adobe Photoshop Adobe Dreamweaver • Responsive UX design: User Interface (UI) Consistency Key clients and projects Across Devices Vs. Device-Specific UI Conven- tions : Focus, Familiarity, Indian Navy : Digital signage and billboard user experience design: Functional- ity, positioning, The INS Mumbai (D62) is the third of the Delhi-class guided-missile destroyers in active- service with the Indian Navy. Samita has designed an unique user experience for optimization its various electronic billboards and LCD displayes for its Western Naval Headquarter. She has created rare pieces of timelapse based interactions, adding new language • Applying Straw man as a UX such as blink, color or sound based user interactions for a no key control display problem solving technique system. • User experience for data analytic Cisco and data visualization Cisco Derivative work process was designed for Cisco learning partners for Dec 2010 managing various e-learning tools, modules and subscriptions. • Persona and scenario based design - July 2011 • Conducting research and translating into Affinity diagram

WIPRO - Bangalore, India • Flat UI design Role : Lead, User Experience Designer - Product design • UX under Agile process life cycle

What she did: She joined Wipro global operation team as a senior usability engineer. This team is mainly responsible for overall user experience strategy, planning, process and allocating resources on various consulting projects. Apart from the core user experience team, the team also has graphic designers, web designers and technical writers. Her initial challenges were to collect information about the multiple piece of software that already exists among various delivery platforms across Wipro. The biggest problem was defining a scope, summarizing all discrete modules under various open source platforms and tools as a single unified user experience without breaking the process life cycle. Responsibility : •Provide design innovation and leadership on projects for a new web-based integrated Project management tool (Wipro FlexAD) •Serve as lead UX consultant and focal point for all design deliverable and tasks: Site maps, wire frames, visual designs, quick prototyping, user scenarios, user task analysis, user goals, UI specifications, and usability testing. Projects, including dashboards, widgets, and products • Responsibilities included: driving designpresentations, information architecture, information design, interactive design, visual design, technical implementation, and defining graphic style and UI standards. Requirements gathering, test case development, test lab development

Key tools used Technical and Software skill Balsemiq mock ups Visio Prototyping Tool : iRise Studio, Adobe Adobe Photoshop Dream- weaver, HTML, CSS. Adobe Illustrator for icon design Adobe Dreamweaver, HTML 5.0, CSS 3.0 Mockup and Wireframe tools : Sketch 3, Invision, Zepilin, Axure, Omnigraffle, Key methodology used Balsamiq, Visio etc. Card sorting and IA redesign Digital Imaging: Adobe Illustrator, Adobe Pho- Paper prototyping and Low fidelity prototyping Interviewing user toshop Heuristic evaluation February 2008 Web Publishing: Adobe Dreamweaver, - December 2010 Boot- strap, JQuery Multimedia : Adobe Captivate, Sound Forge Capgemini - Bangalore India /Atlanta Print Publishing: Adobe InDesign. USA Role : Sr. User Experience Designer Project Management: Microsoft Word, Micro- What she did : soft Excel, Microsoft PowerPoint, Microsoft - defining the user experience strategy and the information design ( Card sorting, Outlook Affinity diagram ) - Coordinating both the creative and the developing processes. (Prototyping, Interaction designing) Programming & Implementation: advanced - Focus on converting design solution into advance front end HTML and CSS, XML, JavaScript Usability test- technology (Open source UI tools like Yahoo UI, Ext‐ Js ) ing tool : Basic of MORAE - Performs expert evaluation, conducting usability testing (Heuristic Evaluation, Morae ) - Manages branding and standards. Platforms: Macintosh OS, Microsoft Windows

Key tools used iRise - Extensively used for all prototype Visio Adobe Photoshop Adobe Indesign for UI spec writing Adobe Dreamweaver, HTML 5.0, CSS 3.0 Once the overall Key clients Vonage satisfaction rate Coca Cola General Motors Sony and other parameter arrived Cli- ent’s In Vonage project: She worked as a part of six members team had conducted Interact usability testing in specific bench- mark Holmdel on Retention, Customer Care, and Tier 2 Technical Support. Preliminary research (80%) (Actual re- findings delivered a 58% satisfaction rate with the current system.

Phase 2: Creating information Architecture and basic concept design sults showed 88% to She finally prepared three samples of Agent persona and their work under various scenarios. 89%) I started Based on these scenarios the design team started brainstorming with paper prototypes and sketches. Finally I and my team had come up with the high level scope. She did sample Rapid creating user prototype (Using Visio): After consolidating through focus group with team interface specifi- Phase 3: Detail design and changes through iterative usability testing : She was using iRise to deliver high-quality user interface concepts for iterative usability testing. The cation document with iRise was exclusively using across various Capgemini project as a center of design excellence. the help of visual designers and content.

Sep IBM, Bangalore, India tem ber Role : Associate Designer - e Learning 200 What she did : 7 S - h Fe e br ua w ry a 20 s 08 w o r k i n g

e x t e ing IBM Content producer, Lec- tora e s n professional suit. Both CP and Lectora r i s used to build new applications that o i allow us to research a variety of V Adobe Photoshop v computer assisted, pedagogical learning i Adobe Captivate and Flash e styles. Her role includes modelling with l functional, usability and non functional y requirements based on IBM User Centered Design Approach. She also w supported e-Learning design and i delivery, Learning Solution Strategy, t Instructional Design Specifications and h Usability Evaluations.

I About IBM CONTENT PRODUCER AND LECTORA ‐ B Both CP and Lectora used to build new M applications that allow us to research a ’ variety of computer‐ assisted, s pedagogical learning styles. The underlying research are relate to usability, v system i Quality, and pedagogical paradigm. IBM’s build in usability model made the CP more diverse. r t u Key tools used a L l e c l t e o a r r a n i a n n g d e C n o v n i t r e o n n t m e P n r t o d u u s c April 2007 Logix Microsystem Ltd. - Bangalore - - September India Role : Sr. Web/UI Designer 2007 What she did : Logix is presently one of the India’s fastest growing Software Products Company mostly into Automo- bile application solution business. As a Sr. Web developer, her role includes functional user interface designing using XHTML, CSS, JavaScript, and communicating with Java, JSP and Struts developer on implementing proposed UI. She was working with many of their clients like General Motors, Ford Motor Company, Mitsubishi Motors, Honda, Mercedez, Nissan directly or indirectly associated with various web development works.

Key tools used HTML, CSS, Adobe Dreamweaver Visio Business domain experience Major Clients ‐ E-commerce Mercedez Automobile Honda The world leader in automobiles manufacturing ‐ Sales and Marketing Izmocar and Carazoo Carazoo.com is brought to you by Logix Microsystems Limited an ET 500 ‐ Digital Media Com- pany, listed on the BSE and NSE and owner of izmocars USA. Logix Microsystems Limited is Finance the World’s Largest Provider of Interactive Automotive Media Solutions. January 2005 Logistics Telecommunication - April 2007 MindWeaver - Bangalore, E- Learning India Role : UI Architect Administrative Healthcare What she did : A challenging role as it held responsibility for all design work within the company. Although Mind- weaver was mainly a Software application consultant, yet it also supports their clients Education with printed marketing material. This role involved leading a small design team and its Bachelor in Engineering responsible for guiding the concept development, design and information architecture to Computer Science create user-centered solutions for clients. B.Sc in Visual Communication Design and media related study MBA •Direct, Conceptual, strategic and tactical creation of robust integrated GUI websites and web application solutions using HTML, DHTML, CSS and JavaScript. International Business •Perform usability testing and synthesize data into concrete GUI design proposals; presents design ideas using white boarding, story boarding, paper prototyping, flowcharting and mock Hobbies and Interests ups. •Lead and coordinate a cross functional design team, product marketing team, development Singing, Dancing and Painting, team ; maintain a goal oriented environment with logical and creative thinking. Modeling Achievement–Won many •Prepare several technical documentation and planning report for clients estimating singing competi- tion, performs stage costing, time framing and technology adoptability for various software and multimedia Shows, ramp shows etc. projects. •Lead with various Interactive CD ROM / Course Material / CIV / KIOSK / Product Training / Software Simulation and similar development project.