RSWM Yarns Expands Footprint in UP

Press Note For Immediate Release

RSWM Opens New Marketing Office in Ahmedabad

Ahmedabad, September 5, 2012: Aiming to increase its share in the technical textiles, sewing threads, tent and canvass market in West India, RSWM Limited, a part of the Rs.5,500 crore LNJ Bhilwara Group, has recently opened a yarn marketing office in Ahmedabad, a company official said.

"The new regional yarn marketing office will serve customers in Ahmedabad and nearby weaving centres” said Mr J. C. Laddha, Chief Executive-Yarn Business.

The company's footprint in Ahmedabad follows the opening of similar regional offices at Kanpur in Uttar Pradesh, Indore in Madhya Pradesh and Ichalkaranji in Maharashtra.

While RSWM was already selling yarns in the Ahmedabad region, the new marketing office was aimed at boosting its interface with consumers for offering speciality products and weaving their feedback into product innovation and the supply chain, Mr Laddha said.

The company also organised a yarn show at the new office to display the entire product range of RSWM along with fabric samples. Customers were explained various end uses of yarns, an official said.

Mr Laddha said that RSWM produced 10,000 tonnes yarn every month out of which 6,000 tonnes were sold in the domestic market and 4,000 tonnes were exported.

The company has eight manufacturing locations in Rajasthan with an installed capacity of 400,000 spindles. It produces grey as well as dyed yarn and also produces specialty yarns for technical fabrics, sewing threads, carpets and tents.

M. L. Jhunjhunwala, Head-Domestic Yarn Marketing, said “We are happy that RSWM now has pan India presence with total 10 Regional Marketing offices at Mumbai, Delhi, Kolkata, Bhilwara, Delhi, Ludhiana, Kanpur, Ichalkaranji, Ahmedabad & Tirupur”.

RSWM posted a turnover of Rs.2, 000 crore in 2011-12 out of which Rs.700 crore came from exports, an official said.

Besides yarn, RSWM also produces 12 million (unit missing) suitings which is sold under Mayur Brand and also produces 15 million (unit missing) denim fabrics.

The company recently commissioned a state-of-the-art 52,000 spindles plant at Kharigram in Rajasthan. Besides textiles, LNJ Bhilwara Group has interest in graphite electrodes, hydel and wind power generation.

About RSWM Ltd.

RSWM Limited, the flagship Company of the LNJ Bhilwara Group, is one of the largest textile manufacturers in the country, primarily producing synthetic, blended, mélange, cotton & specialty yarn, fabric and denim. It is also one of largest exporter of synthetic spun yarns from India and has business relations in more than 70 countries. The Company has 8 state- of-the-art manufacturing plants in Rajasthan with over 4, 00,000 spindle machines. The Press Note For Immediate Release company also owns a fabric process house at Mordi (Rajasthan). One of the leading brand of RSWM, `Mayur Suitings’, enjoys high brand equity in its target segment in the country.

For more information, please contact:

Mr S. K. Babbar DGM, Corporate Communication LNJ Bhilwara Group +91-9971096677