Timothy J. Liptrap, Ed.Dassociate Professor of Sport Management59 Oakwood Drive, Coventry

Curriculum Vitae

Timothy J. Liptrap, Ed.D Associate Professor of Sport Management 59 Oakwood Drive, Coventry, CT 06238 (860) 268-7384

College Teaching Experience

Nichols College August 2002 – Present Associate Professor of Sport Management Department Chair, Sport Management Dudley, MA

Courses taught:

 Google Marketing  E-Commerce and Entrepreneurship  E-Commerce (MBA)  Sport Business & Finance  Sport in Society  Sport Marketing (MBA Online and undergraduate traditional)  Sport Facility Management  Sport Economics  Strategic Management  Consumer Marketing  Principles of Finance (online and traditional classroom)  Introduction to Sales / Sponsorship (hybrid)  Introduction to Event Management  Introduction to Marketing (online and traditional classroom)  Business and Society  Entrepreneurship  Economic Management  Digital Applications

Committees:

 Faculty Senate, President 2011-2012  Presidential Search Committee, Faculty Representative  Graduate and Professional Studies Advisory Board  Faculty Technology Committee, Chair 2008-2014  Admissions Advisory Committee  Online Marketing and Planning Committee Timothy J. Liptrap Page 2

Asnuntuck Community College Spring 2011 – Present Adjunct Professor Enfield, CT

Course Taught: (Summer)

Social Media Marketing (Undergraduate) - Facebook, blogs, YouTube, Twitter, and other new technologies have changed and challenged the marketing landscape. By analyzing case studies and examining current uses of social media marketing, students will learn how to harness the power of user- generated content to create buzz, position products, and raise brand awareness. The course will emphasize strategies for measuring the effectiveness of social media marketing campaigns.

Education

Doctorate of Educational Leadership May 2011 University of Hartford, West Hartford, CT

Masters in Business Administration May 2002 Southern New Hampshire University, Manchester NH

BS Economics / minor in Political Science May 1992 Fitchburg State College, Fitchburg MA

Prior Career Experience

World TeamTennis January 2001 - April 2002 Vice President

World TeamTennis, founded in 1974 by tennis legend Billie Jean King owns / sells professional tennis team franchises, manages 100 recreation tennis leagues and charity events through out the United States.

 Responsible for the business operations of three companies, 12 employees and 60 volunteers. Including HR duties, insurance policies, banking, invoices, business licenses, profit /loss and product fulfillment.  Reorganized the World TeamTennis Recreation Division. By implementing current technology, saved the organization $350,000, increased collections and eliminated two staff positions in 2002.  Developed and implemented the first World TeamTennis online registration site. While being the first in the industry, it has resulted in automated registration, predictable cash flow and decreased data input errors by 90%.  Managed all Information Systems, including 3 web sites, 30 domains, DSL, online store, wireless network, virtual server and email system for 15 users in 4 national offices.  Responsible for budgets and forecasting for all companies.  Developed a $25K World TeamTennis marketing plan. Timothy J. Liptrap Page 3

National Marketing Manager January 1998 - January 2001 United States Tennis Association / National Office

Founded in 1881, the United States Tennis Association is a not-for-profit organization committed to growing the game of tennis through out the nation. The USTA boasts a membership of 610,000 members ranging from the local elementary student to the professional athlete. In addition to owning the US Open, the USTA also manages the Davis Cup, Fed Cup and USA Olympic Tennis teams.

 Responsible the general marketing, brand management and sponsorship sales in 17 regional offices and 130 secondary markets through out the nation.  Facilitated a national training program for both USTA Sectional staff and volunteers in the areas of marketing, sponsorship sales and advertising.  Developed sponsorship packages for USTA regional and national properties, each package ranges from $25,000 to $350,000.  Managed the usage of all USA Tennis and USTA Section marks. This includes merchandise, web sites, print and electronic advertisements.  Sold a $6 million dollar, five-year, affinity credit card contract.  Responsible for a $1.5 million dollar budget.  Developed and managed a USTA Member Event program at 45 professional tennis and tennis related events in 2000. To include contracts, direct mail, signage, sales booths, hospitality tents and staff management.

Marketing Director United States Tennis Association / New England

 Responsible for the general marketing and maintenance of the USTA, USTA/New England and the USA Tennis brands in the New England.  Developed and sold new sponsorship and promotional campaigns for USA Tennis, USA League Tennis and the USTA/ New England Junior Circuit.  Accountable for a $120,000 marketing budget.  Increased sales revenues by 10% on the USTA FUSA Visa card program.  Responsible for the USTA/ New England web site promotion, sales and sponsorship. Developed a campaign that doubled user visits within a 6 month time period.  Increased print and electronic advertising revenues by 20% in 1999.  Developed a 30-second commercial that ran on both network and cable television.  Responsible for the membership marketing and retention in New England.  Organized special events as needed to include reunions, award ceremonies and Hall of Fame.  Member of the organization committee for the 1999 Davis Cup Centennial Celebration that drew 5,000 spectators a day, network television and 150 members of the international press corp.  Managed relations with professional tennis including the Pilot Pen Tennis Championships, International Hall of Fame, US Pro Championships and the ATP World Doubles Championships. Timothy J. Liptrap Page 4

Prudential Securities, Inc. November 1996 – October 1997 Manchester, NH

 Completed a 10 month sales training program  Licensed stockbroker / financial advisor with a Series 6, Series 7, Series 63, Series 65 certifications.  Specialized in 401(k), 403(b) and IRA plans for individuals and small business.  Developed and implemented marketing plans for both mail and telephone solicitations.  Familiarity with mutual funds, annuity contracts, life insurance, stocks, bonds, futures, options, and Level II and Level III trading techniques.  Taught classes / seminars on basic investing and retirement planning.  Managed $750,000 / 50 clients.

Fitchburg State College June 1992 – October 1996 Admissions Counselor / Director of Alumni Relations

Fitchburg State College is a four-year state college located in central Massachusetts. FSC hosted an undergraduate population of 2,800 students who may have specialized in business, education, nursing or communications.

 Planned, directed and executed programs developed in concert with other members of the college community, such as reunions, graduations, regional clubs, student Alumni relations, career networking and seminar programming.  Initiated, coordinated and assisted in activities of a twenty-member board of directors.  Hired, trained and motivate support and professional staff members.  Responsible for the preparation, implementation and compliance of an $180,000 budget.  Design, publish and distributed publications concerning alumni, funding and awards.  Chaired Alumni Relations committees, such as scholarship, funding and awards.  Oversaw five regional / national chapters of volunteers and assist with various programs and service projects.

Fitchburg State College Admissions Counselor

Fitchburg State College is a four-year state college located in central Massachusetts. FSC hosted an undergraduate population of 2,800 students who may have specialized in business, education, nursing or communications.

 Sold Fitchburg State College at fairs throughout New England through fairs and high school visits.  Managed active relationships with 100 high school guidance counselors each year.  Developed and managed, a twenty person, twenty-week telemarketing program.  Organized and managed the college's Student Ambassador program.  Conducted and implemented fifteen admissions receptions and programs each year.  Developed public relations materials, direct mail, table and sales brochures. Timothy J. Liptrap Page 5

Computer Experience

Windows XP, Word, Access, Excel, PageMaker, FrontPage, PowerPoint, Outlook, MS Publisher, TopPage, Internet Explorer, Quark Express, SurveyMonkey, WordPress and WebCT.

Professional Memberships / Committees

 St. James School, Manchester, CT – Chair of School Board  Coventry Youth Football and Cheerleading Association, Board Member, Past President, since 2008  Coventry Connecticut Economic Development Commission, member since 2005  Tolland County (CT) Economic Development Commission, member  DiversityWorcester.Org – board member 2004 – 2009  North American Society for Sport Management (NASSM)  Coventry Lions Club, Golf Tournament Chairperson 2008  The Tennis Industry Association - Member Representative, 1999 - 2001  International Tennis Hall of Fame – 1999 Tournament Promotion Committee  Fitchburg State College Graduation Committee 1996 member  Fitchburg State College Alumni Awards Committee 1996 – chair  Gardner Chamber of Commerce- Member, Legislative Affairs Committee  North Central Chamber of Commerce – Member, Legislative Affairs Committee (Fall ’97)  Member Rotary One (Rotary International) - Chicago, IL 2001 - 2002  Member Chicago Chamber of Commerce, 2001 - 2002  Member Gardner Chamber of Commerce, 1996 - present  Member Newton / Needham Chamber of Commerce, 1998 – 2000  Rotary International Member – Gardner, 1996 – 1999

Profession Meetings Attended

 Sport Fitness Industry Association, Thought Leadership meetings 2013, 2014  NASSM Annual Meeting May 2007, 2008 , 2010, 2012 and 2013  IACBE Regional Meeting, Newport, RI – Fall 2007  IEG Sponsorship Conference, Chicago, March 2004  Tennis Industry Association Board Meeting, August 2000 and 2001  United States Tennis Association Annual Meeting, April 1998, 1999, 2000 and 2001 Timothy J. Liptrap Page 6

Presentations

COSMA – Commission on Sport Management Accreditation. COSMA Conference Philadelphia, PA Panel Speaker – Stages of Accreditation February, 2015

NERCOMP – Northeast Regional Computing Program All Tablets Are Not Created Equal Workshop Southbridge, MA Why Tablets Co-developed a day long set of workshops January, 2015

Connecticut Town Managers Association Annual Meeting Hartford, CT Cutting Edge Technology for Cities and Town 90 minute workshops June 2013, 2014 and scheduled for 2015

North American Society for Sport Management (NASSM) Austin, TX Creating Corporate Sponsorships with your Academic Department 75 minute workshop May 2013

Tolland County Chamber of Commerce Tolland, CT Keynote Speaker: Social Media and Your Business October, 2011

Tolland Country Chamber of Commerce Tolland, CT Using Google Places for local business 120 minute workshop to 45 business owners March, 2011, 2012 and 2013 Rotary Clubs of Worcester Country Boxboro, MA Using Social Media for Service Organizations 60 minute presentations to 65 Rotary Club representatives December, 2010

Gardner Chamber of Commerce Social Media marketing for business owners 180 minute workshop for approximately 50 business owners July, 2009

North American Society for Sport Management (NASSM) Toronto, Ontario, Canada Web 2.0 meets faculty: Engaging Students in their Space 75 minute workshop, May 30, 2008

North American Society for Sport Management (NASSM) Fort Lauderdale, Florida Do you Blog and Ping? 75 minute workshop, May 29, 2007

Coventry Economic Development Committee Coventry, CT Building a business online, made easy. 2 hour workshop, September, 2007

Martin Luther King, Jr. Business Empowerment Center Developing an Email Marketing Campaign for your Business Worcester, MA 01609 October 2003

Greater Gardner Chamber of Commerce Creating an Effective and Profitable Email Marketing Campaign Gardner, MA February 2003

Greater Gardner Chamber of Commerce Gardner, MA August 2001, 2002, 2003 and 2004 Event Management - Annual Tennis Tournament Awards / Nominations

Business of the Year – Martin Luther King Jr., Business Empowerment Center, 2004 Nominated: Top 40 under 40 Business Leaders, Worcester Business Journal Nominated: Street and Smith's Sports Business - Top 40 under 40, 2001 Tennis Industry Association – Awarded Top 40 under 40 in the Tennis Industry, 2000 National Orientation Directors Association – Leadership Award 1992 Fitchburg State College – Student of the Year 1991

Community Activities

 Chair, St. James School - School Board, Manchester, CT  Treasurer, Coventry Youth Football and Cheerleading Association  Coventry Lions Club, active member 2006 - present  Town of Coventry, Economic Development Commission, 2005 – present  The Dean Rachupka ’93 Scholarship Fund – Co-Chairman, 1998 - 2003  Volunteer Junior Team Tennis Coach, Gardner, Ma 1987 – 1997  American Heart Association, Volunteer CPR / First Aid Instructor 1989 – 1998  Mayor Summer Celebration Committee, Gardner, MA 1995, 1996, 1997  Elected City Counselor, Gardner, MA 1995-1996