What S in a Name?

23 June 2016

What’s in a name?

This time last week, MG Motor’s new SUV, the MG GS, went on sale. Since then almost 40 have been registered, orders have been taken, deposits are being made and handovers are just around the corner.

Customers looking to bag themselves this fantastic new model may not know that MG invited the public to be part of the creative process earlier this year.

Prior to announcing any details about the car, members of the public interested in hearing about the GS were given the opportunity to put forward their suggestions for trim level names. These names depict the grades of a model and differentiate the features and equipment available.

Almost 2,000 names were sent in. Those that were mentioned more than once were pulled into a list and the final decision was made by MG’s creative team. The trim level names were revealed last week, along with the pricing for each one. The three chosen names were: MG GS Explore (entry level), MG GS Excite (mid level) and MG GS Exclusive (top level).

Matthew Cheyne, Head of Sales and Marketing for MG, said: “We were delighted with the response we got from the public and thank everyone for their great ideas – there are a lot of creative people out there, which is what we were hoping for. The people who contributed are now part of automotive history, which is pretty exciting. We also had some of our dealers throw names in!

“This is a really exciting time for MG and we wanted our customers to be part of it, plus it’s nice to have a say in life. When we updated the MG6 last year we considered our customers feedback, so why stop there? This car reflects fun and adventures, so we decided to take our customers on an adventure with us and have a bit of fun along the way!”

The MG GS is MG Motor’s first SUV. With three trim levels offering customers plenty of specification for very little money, the MG GS is very competitive in its class with the range starting from £14,995. The top specification of the new model is available with manual or dual-clutch transmission (DCT).

Those interested in finding out more information and booking in a test drive can do so here: http://mg.co.uk/gs.

About MG Motor

The iconic British MG brand can trace its history back to 1924 and is world famous for making stylish cars that are fun to drive and own and are sold at remarkably affordable prices. Modern MGs, which are designed, engineered and finally assembled in Longbridge, Birmingham, continue this long and rich MG tradition.

MG Motor UK currently has three models, all of which are designed and engineered at Longbridge, Birmingham: the MG3, MG6 and the manufacturer’s first SUV, the MG GS. Several more models are planned for the immediate and longer-term future.

The MG GS is MG Motor UK’s first SUV. The MG GS is a family, fun, affordable car. With bags of space, a 1.5 turbo petrol engine, the option of manual or 7-speed dual-clutch transmission (DCT) and tons of spec for as little as £14,995, this SUV certainly stands out amongst others in its class.

The MG6 is a medium-sized fastback offering fantastic dynamic handling, high levels of interior comfort and a tremendously spacious cabin area with a cavernous boot. The MG6 won the category ‘£17,500 and under’ in the Caravan Club Towcar of the Year Awards in 2015. It also won the 2014 Auto Express Driver Power Best Handling Award and in 2016 was voted the third best family car and retained its reputation for handling by winning a silver award in the national public survey.

The MG3 is a new generation supermini which brings fun and style to this sector of the market at very affordable prices. The super-fun car was voted fifth best supermini in the Auto Express Driver Power survey. The 1.5-litre petrol-powered car can also be personalised, so owners have the option of giving their car their own style-statement.

MG was voted the fifth best manufacturer in the UK in the Auto Express Driver Power Awards in 2016. MG was the fastest growing brand in Britain in 2014 as shown by official figures issued by the Society of Motor Manufacturers and Traders. Currently MG has the fastest growing network of dealers in the UK as sales continue to surge.

Lizi Piggins, Press Officer Direct dial: +44 (0)121 251 6535 Mobile: +44(0)7837 242 581 Email: [email protected]

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