Renowned Hotel Brand, Lošinj Hotels & Villas, Presents a Redesigned Visual Identity

PRESS RELEASE

Zagreb, February 27th, 2017 – The Lošinj brand, Lošinj Hotels & Villas, is entering the new tourist season with a redesigned visual identity with the goal of emphasizing the transition from the 4* hotel and villa categorisation to the 5+* categorisation. Accordingly, we strived to find a new visual language more suitable to a hotel company with a portfolio Jadranka Group can boast about along with its Lošinj Hotels & Villas hotel brand. In comparison to the typography of the previous logo, the authors of the redesigned logo from the Kuharić Matoš agency want to emphasize that the character of the new serif LH&V typography represents luxury, tradition and splendour. The turquoise-white combination was replaced by a dark sea-blue colour with a gold highlight, and as such, it evokes the mystique of a deep sea and a filigree precision of precious hand- made jewellery. Since modern tourists, including the LH&V hotel and villa guests, expect a lot more than just beautiful nature and crystal clear sea, instead of the recognisable pine tree motif and turquoise colour, the sign now depicts a square as a part of the visual identity of the tourist destination that is becoming more and more popular in the global framework along with the unavoidable LH&V monogram. The designers from the Kuharić Matoš agency emphasize its simple usability in international communication and recognisable high- end brand communication style as some of the advantages of introducing the monogram. The “&” sign was emphasized with a different and more sophisticated topography encompassing the name at the same time, just as the LH&V brand itself encompasses hotels, villas, restaurants and the destination as a whole. In addition, due to its presence in the name of the brand itself, it also shows a difference in the way the guests are approached matching the higher hotel and villa categorisation that, among other things, is also reflected in the superb level of service, expansion of the unique offer and new investments, such as the airport and the golf course that will further confirm that Lošinj naturally belongs on the map of some of the most desirable island destinations on the Mediterranean. Furthermore, the new visual-communication concept that encompasses the identity of LH&V, sends a unique message. Among its current, as well as potential future guests of the Island of Lošinj, staying at the LH&V hotels and villas represents an unforgettable experience that, with a quality vacation, offers an all- encompassing service that gives the guests a feeling of wanting to keep coming back to the island. Let us remind you, the LH&V is the hotel brand of the company Jadranka hoteli that, with six hotels and restaurants, as well as villas and apartments with a total capacity of over 3,500 guests, is located on the most attractive location on the Island of Lošinj. At their disposal, the guests have 5* hotels in the Bay of Čikat – Hotel Bellevue, Villa Hortensia, Boutique Hotel Alhambra and Villa Augusta, as well as hotels with offers at the 4* level – Vitality Hotel Punta, Wellness Hotel Aurora and Family Hotel Vespera that meet various guest needs with their specialised offers.

For more information, please contact: Renata Potočnik, 091 604 0050, [email protected]; Maja Popović, 091 466 9658, [email protected]; [email protected]