Space Studies 541

Space Studies 541 Management of Space Enterprises Syllabus Summer 2006

Instructor: Dr. David M. Livingston, Adjunct Professor Space Studies Department University of North Dakota Email: [email protected] Telephone: (415) 435-6018 Fax: (415) 789-5969 Mailing Address: 37 Via San Fernando, Tiburon, CA 94920

Copy as of June 12, 2006

OVERVIEW: This course investigates the management of private-sector space organizations, profitable and non-profitable. You will learn the basics of practical and real management (not heavily theoretical) and the specific issues that must be considered in the management of private space, entrepreneurial, R&D, and business operations.

LEARNING OBJECTIVES: This course has these primary goals: 1) To introduce reality management to private sector space organizations. 2) To understand the actual problems encountered from the vantage point of the CEO and management team. 3) To understand how best to apply these methods private-sector space management.

DISABILITY STATEMENT: If you need accommodations in this course because of a disability, if you have emergency medical information to share with me, or if you need special arrangements in case the building must be evacuated, please contact me as soon as possible. Information on disability support can be found from UND Disability Support Services, TDD/Voice 777-3425.

SPACE NEWS IS IMPORTANT – HERE ARE SUGGESTIONS:

Knowing what is happening in the space community is important for this class as well as your future in the space community. I strongly urge you to check these news services on a regular basis. Also, you might consider subscribing to their free e-mail news summary statements that are sent out daily. Space.com (www.space.com); Space Daily (www.spacedaily.com) SpaceRef (www.spaceref.com); Universe Today (www.universetoday.com) ;NASA Watch (www.nasawatch.com); RLV News (www.rlvnews.com); Hobby Space (www.hobbyspace.com), and The Space Review (www.thespacereview.com)

GRADES: Grades will be determined based on a midterm exam (25%); a final exam (25%), a final paper (25%), attendance and participation, 25%. Grading is based on the

1 percentile basis, not the curve. A=90-100%; B=80-89%; C=70-79%; D=60-69%; F= <60%. While grading is on the above scale and not on a class curve, overall class performance is considered when grading a student.

EXAMS: The midterm and final exam will consist of essay questions covering materials from the reading and lectures. Each will be a timed two hour Smart Exam.

FINAL PAPER: Students will write a research paper on a topic of their choice to be approved by the instructor no later than July 5, 2006. This paper will be written in academic format as if it were being submitted to an AIAA Conference for peer review and publication. It will require footnotes or endnotes, correct grammar, logic, and credible references. The subject of the paper will be approved in advance by the instructor through the use of a properly structured abstract of no more than 400 words due not later than midnight July 17, 2006. The final paper will be no more than 12 pages including graphs, charts ( if any are used), references, and footnotes and is due no later than August 3, 2006. A bibliography must be included with the paper. AIAA standards can be found at http://www.aiaa.org/documents/home/Papers_Template.dot. When at this document site, please scroll down to Section IV, Detailed Formatting Instructions, A- References. Note that students do not have to use the double column standard AIAA prefers. Final papers are due no later than . Late submissions will be penalized. In addition to AIAA standards, please use 12pt. when writing the paper (not 10pt) and you need to include a bibliography with the paper, not just your list of references. I have placed on the class website sample term papers for you to model.

SCHEDULE: SCHEDULE: This class will have two chat sessions:

Session I: Monday, 7-8PM Central Time. Session II: Wednesday, 6-7 PM Central Time. If you cannot make a chat session, you must notify me in advance. It is fine with me if you cannot make one session to attend the other. I advise all of you to read the chat logs from both sessions as they are interchangeable and test material may come from either session.

CHAT SESSIONS:

The chat room can be accessed through a link on the course web page. Students are expected to be prepared for each chat session and to participate. This includes having reviewed the course material appropriate for a particular session, watching the appropriate DVD video presentation including guest speaker presentation.

To control chat sessions so that everyone is not typing at the same time and going off topic, we will go slow, one at a time. This will allow us to stay on topic and it will afford all students the opportunity to particpate and contribute to the discussion.

Class participation for chat sessions is a requirements and counts as 25% of the total class grade. The maximum grade for each chat is 3. A score of 3 is for active participation (3

2 or more meaningful questions/comments/statements; a score of 2 is for one to two meaningful questions/comments/statements; a score of 1 is given if you attend the chat but do not participate in the chat; and a score of 0 is given for a missed chat. Make-up for a missed chat session will only be allowed on a case-by-case basis and the approval of Dr. Livingston. Legitimate reasons for approval of a chat make-up include: military assignments, medical or health issues, and personal or family emergencies. If you miss a chat for one of these reasons, please e-mail me during the week of the chat. If you don’t get a prompt reply from me, assume I did not receive the e-mail and resend it or call me.

Note also that a chat session is only one hour long yet the class DVDs/video that you will be seeing are two hours long as are the guest speaker programs. Chat sessions will not be as comprehensive as the DVD/video files but instead will strive to hit the highlights of readings, the DVD lectures and presentations, other class material, and questions and answers. Thus students need to be prepared for the chat sessions.

If sufficient students are willing, I will extend each chat session or at least one by 30 minutes to cover more subject matter. While I cannot require attendance for the additional 30 minutes, students would need to read the chat log and be responsible for what is discussed. We will decide on this additional time in each chat session the first week of class. Enough of you have to be willing to attend to make it worthwhile.

Guest Speakers:

This class includes a number guest speaker presentations which are on DVD on the class website. Students are responsible for the content of each guest speaker session and any presentation materials used by the guest speaker. It is suggested that students review and see these presentations based on the following schedule. Guest speakers are a very important part of the class and you are responsible for their full content.

REQUIRED TEXTS:

2. Shift: Inside Nisssan's Historic Revival by Carlos Ghosn. Doubleday/Currency Books, a division of Random House, Inc. Jan. 2005. ISBN: 0-385-51290-2

3. Presence: Exploring Profound Change in People, Organizations and Society by Peter Senge, C. Otto Scharmer, Joseph Jaworski, Betty Sue Flowers. Nicholas Brealey Publishing, London

3 2005. ISBN: 1-85788-355-1

Supplemental Texts:

From time to time, authors and books will be referenced and recommended in class. Its worthwhile to become familiar with these works but they are not required for the class. You will be responsible for all material discussed in class, including material from these supplemental texts.

1 Good To Great By Jim Collins Harper Collins 2001 ISBN: 0-06-662099-6

2.They All Laughed at Christopher Columbus : An Incurable Dreamer Builds the First Civilian Spaceship By Elizabeth Weil Bantam Books

REQUIRED ONLINE MATERIALS AND HANDOUTS:

From time to time, you will be given online materials or handouts as part of your class reading assignments. You will be held responsible for this material on all exams and for class participation.

READING ASSIGNMENTS:

Class discussion and lectures assume students have read, are reading, and understand the content of the required texts, online materials, and handouts. As such, discussions and lectures are not specifically built around these materials or a schedule, but rather upon the foundation students will develop from their readings. The below reading schedule should be considered as a guide that will support each class discussion.

WEEKLY Class Schedule:

1. May 15 & 17, 2006: Reading assignments for this week, Greenberg: Chapter 1-2. Class introduction, overview, and expectations. Class requirements, readings, grading, and methodology. Agenda and focus of class explained. Class participation explained in detail. Text book discussion. Quick overview with public and private space company management, differences with small business management from large aerospace industry management.

4 2. May 22 & 24: Commercial space, what it is and what it is not. Management differences between a private-sector company with a government contract and a private- sector company w/o govt. contracts. What its like for a start-up or entrepreneur with and without financing. Guest speaker, Pat Bahn, CEO of TGV Rockets.

3. May 29 & 31: Experience versus OJT. What makes management suitable for the job ahead. What are the qualifications to be an executive, to be in management? Reality vs. academic. Good vs. Great re Jim Collins.

4. June 5 & 7: Reading assignments for this week: Greenberg: Ch. 3 & 5; All of Shift by Ghosn. Guest speaker, Gary Hudson, co-founder of t/Space, Chairman of Air Launch, LLC, and former CEO of Rotary Rocket Co.

5. June 12 & 13 The management of acquiring or raising capital. The mindset needed, what’s overstepping ethical and legal grounds, what it does to a company, what management has to be prepared to do before, during, and after obtaining the capital. What management must do regarding investors.

6. June 19 & 21: Why does a business fail? Is it management, the market, lack of funding, and how is space different from non-space businesses? A look at these issues from the management, investor/financier, and public point of view.

7. June 26 & 28: Dr. Harvey Willenberg, retired from Boeing. Also, training and preparation for a private-sector space company. What works, what does not work.

8. July 3 & 5: Reading assignments for this week: Greenberg. Ch. 4; Presence, Introduction, Part 1 & 2. Special case study assignments issued on Monday for later in the week. Mid-term exam review.

9. July 10 & 12: New trends in management theory. The application of management theory to space businesses, i.e., the reality of it. We will also look at employee recruitment and retention and how space businesses differ from the norm. The key lies within a developed industry and a developing industry which has in it people with dedication and beliefs, much more so than in terrestrial businesses (in general of course).

10. July 17 & 19: Guest speaker: Tom Olson re financing space ventures and management teams. Guest speaker: Gwynne Shotwell, VP of Business Development for SpaceX. : Mid-term exam critique, discussion of Olson and Shotwell guest speaking discussions.

11. July 24 & 26: Reading Assignment is to finish reading Presence. Space business management in the future. How to evolve and to what? We will also design a space business company sending a 10kg microsat to orbit. This company will be designed from the ground up including management and other positions, goals, business planning, etc. Steven Wolfe, guest speaker, re book, Presence.

5 12. July 31 & August 2: Dr. John Jurist, guest speaker. Comprehensive course review.

MIDTERM EXAM SMART EXAM, July 5-7, 2006: The exam will be a two hour exam taken on Smart Exam. Students can access books and materials for the exam but if you are not prepared, you will not be able to do good work answering the questions. Students are penalized for going beyond the allotted time for the exam. The instructions for the exam are provided with the exam and will be given all students in advance of the exam.

Final Exam, Smart Exam: August 3-4 , 2006: The final exam will be cumulative for the entire semester. The same rules will apply for the final as well as for the midterm.

Final papers are due in my possession no later than August 3, 2006. You may submit them by e-mail, fax or regular mail. However, if you submit the paper by regular mail, mail it early enough to reach me no later than August 3 or it will be counted as late. Late papers will receive a 10% grade penalty each day they are late.

Class Participation: Class participation by all students is mandatory. I expect at least two questions and or comments by each student per class relevant to our class work, readings, and discussions. When guest speakers are talking with us, students must ask questions. There will be no opportunities to make up or improve a poor class participation grade. Smart Exam General Instructions:

You have two hours for this exam plus 20 minutes for leeway to log onto and off of Smart Exam. If you are having a problem with Smart Exam, you must notify me by once using email, telephone, (415 435-6018) or IM Chat if I am online (screen name is space biz2). As explained in class, the penalty schedule for spending more than the allowed two hours plus grace period on the exam (including extra credit question) is as follows:

A. Late by 21-30 minutes: 5% grade penalty. B. Late 31-45 minutes, an additional 10% grade penalty. C. Late 45-60 minutes, 10% grade penalty. D. Anything more 60 minutes late is an automatic F or fail.

Note that the penalties are cumulative which means the penalty is applied to the already adjusted penalized grade. So, finish your exam on time which means you need to be prepared. The exam is open book but if you think you can search all the handouts, the lectures, the Power Points, etc. that were part of the required course, I don't think you will be successful as such a search would involve too much material.

Needing extra time for taking the exam is not an acceptable excuse for spending more time with the exam than that permitted. Only a technical problem with Smart Exam will be acceptable as a reason for spending more than the allotted time with the exam and only then if you immediately contact me about the problem you are experiencing. In addition,

6 if you have permission from UND to spend more time on exams, you need to let me know and provide me with the time requirements given you by UND.

In answering exam questions, do not quote from presentations, my lectures, Power Points, and guest speaker discussions, or use quoted material as your answer. You can quote from this material if you reference it as a footnote but the answers have to be your own, not mine or those of authors or guest speakers. If you use quotes for your answers, you will be graded down for not properly answering the questions as I am interested in your response and only your response to the question. Exam answers come from you, not from quotes from class resources.