The College of Wooster Open Works All Faculty Articles All Faculty Scholarship 2019 In the Company of Citizens: The Rhetorical Contours of Singapore's Neoliberalism Rohini S. Singh The College of Wooster,
[email protected] Follow this and additional works at: https://openworks.wooster.edu/facpub Recommended Citation Singh, Rohini S., "In the Company of Citizens: The Rhetorical Contours of Singapore's Neoliberalism" (2019). Communication and Critical/Cultural Studies, , 161-177. 10.1080/14791420.2019.1637009. Retrieved from https://openworks.wooster.edu/facpub/413 This Article is brought to you for free and open access by the All Faculty Scholarship at Open Works, a service of The College of Wooster Libraries. This article was originally published in Communication and Critical/Cultural Studies (2019), available at https://doi.org/10.1080/14791420.2019.1637009. For questions about OpenWorks, please contact
[email protected]. In The Company of Citizens: The Rhetorical Contours of Singapore's Neoliberalism Abstract: This essay explores how the language and priorities of the corporate world seep into the halls of government, and the ensuing implications of such rhetoric. Situating my analysis in Singapore’s National Day Rally addresses from 1960 to 2018, I uncover two rhetorical signatures unique to Singaporean neoliberalism: the location of national character in economic performance, and the act of packaging and selling the nation to its people. I conclude by examining the implications of a corporate constitution of the nation for evoking affective ties to the nation, and by considering the value of Singapore’s case to broader critiques of neoliberalism. (100 words) Keywords: neoliberalism, rhetoric, Singapore, customer, economic, patriotism.