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New Business Models

New Business Models

Spring 2017 Issue #11 Where begins magazine NEW BUSINESS MODELS

New avenues of growth for builders

Digitisation Industrial Policy Skills and

Data-driven CECIMO participates METALS: European skills Business Models in the first panorama on additive are on the rise EU Day manufacturing 1702_CECIMO_Mag_210x297_gb_EMO Hannover 2017 03.04.16 22:08 Seite 1

INFO: VDW – Generalkommissariat EMO Hannover 2017 Verein Deutscher Werkzeugmaschinenfabriken e.V. · Corneliusstraße 4 · 60325 Frankfurt am Main · GERMANY Tel. +49 69 756081-0 · Fax +49 69 756081-74 · [email protected] · www.emo-hannover.de Director General's Foreword IN THIS MAGAZINE CECIMO NEWS Ensuring technology access for European Machine Tool SMEs - page 4 Dear readers, Joint Declaration for an ambitious EU industrial strategy - page 5 The machine tool industry is going through a rapid The European Machine Tool industry in transformation. The machines that our companies 2016: figures and outlook - page 6 produce are getting increasingly connected across Mexico: an attractive market for Machine borders. More and more European machine tool Tool builders - page 8 builders invest in data-driven business models, EMO Hannover 2017 generate connected systems and boost intelligent The broadest marketing tool - page 10 production. Data-driven business models indeed METALS – MachinE Tool ALliance for Skills provide tremendous avenues of growth for our - page 11 companies. Nevertheless, at this early phase, CECIMO Campaign on Digitisation - page 14 tapping into industrial data is a new topic for many Social Media and Machine Tools - page 15 manufacturers and entails challenges too. AMEC 3 - page 16 The rapid transformation that is happening within the factories of machine tool builders and user industries has a strong policy aspect. Governments CECIMO SPECIAL at national and European levels are working on implementing policies Digital services in the Machine Tool underpinning the growth of our industry in the digital age. For instance, industry - page 17 industrial data is now under the spotlight of policy-makers. This year, the Tangible exploitation of Big Data - page 19 European Commission has adopted the communication on “Building a Paving the road towards smooth digitisation: standardization - page 21 European data economy” as part of the Digital Single Market Strategy. The communication looks at the rules and regulations impeding the free flow of Data-driven business models: a hybrid skills-set is needed more than ever - page 23 data and outlines legal issues on access to and transfer of data, data portability Disruption of value networks to create and liability of non-personal and machine-generated digital data. new revenue streams for machine manufacturers - page 25 Considering such developments, we have dedicated this edition of our Hybrid additive manufacturing magazine to new business models in the machine tool industry. We have technologies - page 28 brought together various researchers and industry experts, and developed a rich content on emerging business models in our sector. In addition to business POLICY AND LEGISLATION practices, we have shed light on surrounding issues that are crucial for our companies, like public policies, standards, research and education. Building a European data economy - page 30 Government incentives for Industry 4.0 - This edition of our magazine covers other key developments in the European page 32 machine tool industry as well. The Commission organized the First European How we address digitisation - page 33 Industry Day and saw the participation of CECIMO. As for education and Merging of the physical and digital world training, we have built a European skills panorama on additive manufacturing - page 35 technologies, together with our partners from the METALS initiative. On trade, Digital transformation of European industry Mexico gets the attention of machine tool builders. Concerning energy- - page 37 efficiency, the industry is now building its way forward on the eco-design A European strategy for AM - page 39 dossier. Looking at exhibitions, 2017 is an EMO year and you will have a good Scoring on the ecodesign - page 41 overview of the EMO Hannover 2017 in our magazine. Overview of the MT industry in the USA - page 43 Many exciting opportunities as well as new challenges face the European machine tool industry and it is important for the actors of our sector to remain RESEARCH AND TECHNOLOGY ahead of the issues affecting their business. We believe CECIMO magazine AM Motion Project - page 45 is an excellent tool to raise awareness on key issues for our companies and Kraken Project - page 46 disseminate our priorities at the European and national levels. Enjoy your 3D Prism Project - page 47 reading! INSIDE CECIMO Technology Industries of Finland - page 48 Meet a CECIMO Delegate - page 49 Filip Geerts Director General Ensuring technology access for European machine tool SMEs by Luigi Galdabini, President of CECIMO & Managing Director of Galdabini SPA

During the first European Industry Day, that took place on 28 February 2017, 400 participants, key industrial players, global trend and high-level policy makers inspired a debate on the future of European industry. CECIMO, represented by President Luigi Galdabini, has been the key sectorial representative, highlighting the technology needs of European machine tool SMEs.

The European machine tool industry provides have little interest in funding incremental end-users from strategic sectors ranging from , which is, on the contrary, crucial for aerospace to energy with highly-customized, the competitiveness of European machine tool sophisticated and key-enabling production builders. equipment and services. The industry, represented by CECIMO at the EU level, accounts for 40 Europe’s technology centers, as well as emerging percent of the global machine tool production. innovation hubs, can help ease the access of Internationalization, continuous innovation, as SMEs to state-of the art facilities and equipment, well as a highly skilled workforce are the key consultancy and training aligned with the competitiveness factors of European machine tool needs of foreign markets. The acquisition of builders. The European machine tool sector, of sophisticated services and infrastructure would which 80 percent are SMEs, is an export champion provide machine tool SMEs with important as well. Every second machine tool exported in innovative solutions, productivity and efficiency the world originates from Europe. Moreover, intra- gains. This is also an important step to repair European trade is becoming important more than the broken links in the European innovation ever for European machine tool builders’ growth. eco-systems, caused by the departure of large Machine tool export between European countries customers to Asia. In parallel, cross-border has increased by 17 percent in the last 4 years. partnership between European machine tool Nevertheless, the industry faces new challenges, builders and technology centers would generate threatening its innovative and international a better understanding of market needs and character. Europe’s machine tool SMEs need to products meeting local demands. increase their awareness on emerging business Technology partnership at cross-border level, models in the advanced manufacturing sector, however, is not an easy task. It requires mutual and develop the technical capabilities needed What was said: understanding, trust and long-term partnership. at the age of digitisation and globalization. In For a successful collaboration between machine this picture, Europe’s technology centres and “If Europe wants to tool SMEs and technology centers, innovative innovation hubs can play a pivotal role for the remain the global business models and demand-driven solutions competitiveness of European machine tool SMEs. center of manufacturing closer to market, which end-users are ready to pay excellence, we should As cost pressure is increasing and manufacturing for, should be put under the spotlight. strengthen the ties technologies are going through a deep In short, Europe hosts world-class machine between machine tool transformation, keeping up with international tool builders, and technology centers play a SMEs and technology trends and remaining agile are indeed crucial for fundamental role in delivering innovative results. centers at cross-border European machine tool builders. Machine tool Nevertheless, the advanced manufacturing level." SMEs, often family-owned, tend to face challenges industry is becoming increasingly competitive of low capitalization to support continuous and global. To remain in the driver’s seat and Luigi GALDABINI innovation and new market penetration. keep its leadership in production technologies, CECIMO President and Moreover, shrinking government budgets in Europe needs to tighten the link between its Managing Director Cesare Europe and reduced corporate profitability SMEs and technology centers and develop smart Galdabini S.p.A put strains on R&D activities. Public authorities partnerships at cross-border level. n

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Joint Declaration for an ambitious EU industrial strategy

CECIMO and other 124 Association representing the manufacturing industry signed the following Joint Declaration for an ambitious EU industrial strategy, calling on the EU to safeguard the world leadership of European manufacturers:

"Europe is the cradle of the manufacturing Financial Framework, it is vital for the European industry and has been at the forefront of industrial Commission to act and help the EU remain a revolutions and technological . competitive global industrial power playing in a The industry directly employs over 34 million fairer world market. people across all Member States, in supply chains comprising hundreds of thousands of SMEs and Therefore we, the European manufacturing larger suppliers. It also indirectly accounts for industry, representing a diverse range of sectors, millions of additional jobs in related sectors. call on the European Commission to:

The European manufacturing industry has • reaffirm its commitment to reaching the tremendous capacity for research and innovation, target of 20% of GDP from industry, with an boasts a skilled workforce and has earned a global ambitious and realistic timeline; reputation for quality and sustainability. What it • adopt an Action Plan to tackle the challenges now needs is the swift and determined support of that the industrial sectors are , in the the European institutions and the Member States framework of a Communication that would to create more jobs and growth in Europe. include concrete steps and milestones; and The time has come to raise the alarm about • commit to implement this Action Plan in the considerable challenges that we are all a timely manner and regularly report on facing. Between 2000 and 2014, the share of progress. manufacturing in total EU output fell from 18.8% to 15.3%, while 3.5 million manufacturing jobs Member States and the European Parliament were lost between 2008 and 2014. Meanwhile, clearly stated their full support for a strong countries around the world are putting industry European industrial strategy via the European at the very top of their political agendas. The “There has been no Council Conclusions calling to strengthen and “Make in India” strategy aims to ensure India is better time to reaffirm modernise the EU’s industrial base (15 December “the next manufacturing destination” and “Made Europe’s commitment 2016) and the Parliament Resolution on the need in China 2025” seeks to turn China into the to manufacturing, for a European reindustrialisation policy “leading manufacturing power”. The recent US innovation and jobs. (5 October 2016). shift towards “America First” will inevitably have a European associations strong impact on their industrial policy. representing 125 We, the Signatories of this Joint Declaration, are ready to step up our cooperation with the manufacturing sectors At the beginning of his mandate, European are ready to offer their European Commission, the European Parliament Commission President Jean-Claude Juncker and the Competitiveness Council to define and cooperation to the identified the reindustrialisation of Europe European Institutions” implement this ambitious and coordinated as one of his top priorities and confirmed the European industrial strategy that will help objective of increasing the share of industry Filip GEERTS safeguard the world leadership of European in the European GDP to 20% by 2020. As we manufacturers and jobs in Europe." n CECIMO Director General approach the preparation of the next Multiannual

spring 2017 | cecimo magazine 5 The European Machine Tool industry in 2016: figures and outlook by Manuel Escamilla, EU Public Affairs Economist

The European machine tool industry is coping well with the difficult global environment, marked by higher levels of political uncertainty, stagnant global trade, subdued investment and increasing protectionist policies.

Machine tool production and exports of CECIMO countries, billion euro

30 Production Exports

25 24.2 24.2 22.7 22.7 23.0

19.1 20 18.2 18.4 18.9 18.3

15

10

5

0 2012 2013 2014 2015 2016

European countries’ exported machine tools home surveys revealed the solid momentum for were worth nearly 19 billion euro in 2016, the machine tool exports in CECIMO. vast majority of it (96%) coming from CECIMO countries. Total machine tool exports, originated Production data also confirmed the good in CECIMO countries, accounted for almost half performance of the sector in the global context: of MT world exports in 2016. Even a little below production of machine tools in CECIMO-based projections, this value is significantly better than companies reached 24,2 billion euro, while the global trend: international trade in this sector European businesses exported machine tools for diminished by around 8% in 2016. Reflecting a some 18.25 billion euro in 2016. Again, this trend less intense annual reduction of imports (-2.5%), overpaced the international one, as, based on the CECIMO trade balance slightly went down provisional data, global production fell 2.7%, from from 8.9 in 2015 to 8.5 billion euro in 2016. The 68.7 billion euro in 2015 to 66.8 billion in 2016. high level of globalization, the strong openness Comparing the global production to the CECIMO to trade ratio (123% in 2016) and the fact that one in 2016, CECIMO market share of production CECIMO exports about 36% of its production has increased beyond 36%. The spending of outside the EU make the sector prone to the companies in equipment and machinery has feebleness of the international landscape. been recently gaining strength and orders intake Intra-European trade clearly remains the most gathers pace in interannual terms, hitting an important for CECIMO members. More than 4 increase of over 4% late 2016. Consumption of out of 10 machine tools foreign sales by CECIMO machine tools ended up 2016 at 16.6 billion euro countries in 2016 had that area as destination, and it is likely to gain momentum in the coming and it is the only region of the world with years at an expected growth rate of 3.5 - 4% per which CECIMO trade flows incremented with year. respect to 2015 (+0.3%). The other major market The European machine tool industry has been destinations for the CECIMO offering experienced able to keep its competitive position. It is some annual contraction, notably in Asia: CECIMO embracing new technologies such as additive companies exported machines to Asia in value manufacturing (e.g. Powder Bed Fusion), enabling of 4.3 billion euro in 2016 (-6.8%). That value the boost of innovation and competitiveness. was led by the 10.5% annual drop of exports to Digitisation improvements in the European China, which represents the 65% of the total Asian manufacturing sector are making machine tools market for CECIMO. For the near future, some in-

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exported by CECIMO countries more attractive. In addition, some previously postponed investments are positively influencing local machine tool sales. On a region-by-region analysis, it is European machine tool consumption, billion euro worth to mention that CECIMO strengthened 18.5 25.2% its position in Asia, with a market share above Consumption Share in global consumption 33%, two percentage points higher than in 25.0% 2015. Furthermore, CECIMO-based companies 18.0 24.9% 25.0% 24.9% in the Americas experimented a similar but less accentuated trend. Exports from CECIMO 24.8% 17.5 24.8% countries to Americas decreased 3% in 2016, but its market share outpaced 36%. 17.0 24.6% Despite important uncertainties, the business climate is favourable and the prospects for the 16.5 24.4% 24.2% near future reveal optimism. According to the latest economic data, forecasts and surveys to 16.0 24.2% enterprises, global economic growth is picking up but the recovery is still not robust. World gross 16.7 16.6 17.2 17.8 18.3 15.5 24.0% domestic product is projected to accelerate and 2015 2016 2017e 2018e 2019e achieve real growth somewhere between 1.2 and 1.6% in 2017. This relatively positive outlook and expansion of the activity, which would also be the case for 2018 (1 - 1.4%), will affect the demand of machine tools too. The global MT-weighted output is expected to rise 2.5-3% both this year and the next one. n

What was said:

“In spite of the still weak global context and growing uncertainties, the European machine tools builders are showing strength. Digitisation and high quality standards increase the attractiveness of the European MT portfolio in foreign markets.”

Dr Frank Brinken Chairman of CECIMO Economic Committee and Vice-Chairman Starrag Holding AG

Under the spotlight: Brexit unfolds

Following the referendum on 23 June 2016 and the vote of the UK Parliament allowing the government to begin Brexit talks, on 29 March 2017 the United Kingdom officially informed the European Council of its intention to leave the EU. The withdrawal process of the UK from the EU under Article 50 of the Treaty on the European Union formally started, and the UK will become a third country on 29 March 2019. Until this date, the EU treaties will apply to the UK as before. In case the withdrawal agreement is not concluded (EU’s side: consent of the Parliament + qualified majority in the Council) by the end of this 2-years period, the EU Treaties shall cease to apply to the UK, unless the UK and the Council by unanimity decides to extend that period.

CECIMO, while keeping committed to open and fair trade, encourages both the EU and the UK to ensure as much certainty as possible to businesses and workers, and to achieve in a timely manner an ambitious and comprehensive trade agreement, which could require the ratification of all Member States’ national parliaments. This deal would mitigate the damaging consequences on both sides.

The European machine tool industry above all aims at minimising any negative impact on trade, free movement of workers and convergence of regulatory environment. We fully believe that cooperation and a special friendship is the way ahead for this long-standing and close partnership.

spring 2017 | cecimo magazine 7 Mexico: an attractive market for Machine Tool builders by Manuel Escamilla, EU Public Affairs Economist

Mexico is a key market for the machine tool producer of vehicles and the fifth one with regard sector, and it is on the rise. Data speaks for itself: to auto parts output. Foreign direct investments the country of Mexico is the seventh largest continue to flow into the sector: more than MT consumer in the world, just behind China, 11.4 billion USD between 2011 and 2015. It is USA, Germany, Japan, Sourth Korea and Italy. worth to note the vital importance not only of Its consumption of MT represents 0.22% of its the investment in absolute values but also of its gross domestic product, which is the world’s fifth multiplier effect (e.g. vehicles part production greatest value. Most of the 2,350 millions of U.S. increase). Across all sectors, the EU is the second dollars MT consumption comes from abroad. biggest investor is the country, with around 50 Less than 5% of these MT are produced within billion USD of accumulated investment, which the country (a mere 110 million euro), so Mexico is more than 10% of the total and it is only broadly relies on imports, which almost doubled surpassed by the US. over the past four years. Between one fourth and one third of its total import of machine tool Mexico needs machine tools to its continued are sold by CECIMO countries, and, according to industrialization, essential to feed their industries official Mexican statistics, three out of every five and keep suppling its clients with products and machine tools imported into Mexico originate services. At present, one out of three machine from United States, Japan or Germany: 520, 440 tool imported into Mexico comes from one of the and 345 billion euro respectively in 2016. South countries represented by CECIMO. Apart from Korea, China, Italy and Spain are other main short-term trends, the significant presence of MT suppliers of Mexico. Regarding exports, the MT consuming sectors in Mexico, together with Mexican foreign trade on this sector is highly cost and logistic advantages, has been attracting concentrated. machine tool builders to internationalize their businesses, and makes Mexico a very attractive The Mexican export-driven economy is the market. Mexico will surely top the rankings of MT second largest one in Latin America, its GDP per buyers. The domestic demand for MT is projected capita increased 20% over the last 15 years and to grow at an annual rate of 1% in 2017 and at its Foreign Direct Investment is at healthy levels 2-3% during the following years. (26.7 billion USD in 2016). It is home of plenty of the best clients for machine tool builders, namely This country benefits from its strategically location the automotive (including car parts), aerospace, in North America with more than 3,000 km of electronic and household appliances sectors. border with the United States. It is certainly not by For instance, practically all major European, chance that it is the third most important client for Japanese and American automakers are present the United States, preceded by China and Canada. in the country: Mexico is the eighth global major NAFTAs also play a crucial role by enabling Mexico

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better access to the North American markets. Global Agreement signed in 2010, whose review However, it is precisely the risk of major tariffs has been formally negotiating since last May. on exports to the US that is negatively affecting CECIMO, a strong supporter of free and fair trade, the current economic prospects: Mexico is very encourages the European institutions to amend exposed to this risk, as around 80% of its exports the provisions within this deal to, at least, catch and almost half of its imports are made with the up with existing content included in the recently US. FTAs signed by both sides. With customs duties already at 0%, for our sector the priority is the One of the sectors which shows greatest lift of technical barriers to trade, the cut of red dynamism is precisely the machine tool industry. tape (an online platform is being developed), Mexico is the largest consumer machine tool the protection of IP rights, the improvement market for the US: it accounted for 30% of of access to government procurement and the total export of machine tool from its northern investment regulation to avoid inconsistencies in neighbour. The European Union is also a the treatment of EU investors in Mexico. Moreover, long-standing partner and enjoy a flourishing expanding the services agenda could benefit the relationship with Mexico, as its third-largest digitisation of our sector. n trading partner, just behind the US and China. Imports of MT from Mexico are really scarce. The current regulation framework is the EU-Mexico

Sources: Mexican Secretariat for Economy, Eurostat, UN, CECIMO.

Machine tool imports of Mexico

2,50 CECIMO MT export to Mexico non-CECIMO MT export to Mexico 2,16 1,98 2,00

1,49 1,45 1,50 1,38 1,61 1,45

Billion euro Billion 1,00 1,01 1,13 1,07

0,50

0,53 0,55 0,38 0,36 0,37 0,00 2012 2013 2014 2015 2016

Mexico – some key macro indicators

2014 2015 2016

Population, thousands 125,587 127,220 128,830

Average exchange rate – Peso per Euro 17.7 17.6 20.7

Current account balance, share of GDP -2.0% -2.9% -2.7%

Foreign direct investment, millions of USD 20,281.7 22,126.6 23,682.4

Nominal GDP, millions of USD 1,296,450 1,150,723 1,044,694

GDP deflactor, Index 2008=100 125.2 128.9 135.2

Unemployment rate, % 4.8 4.3 3.9

spring 2017 | cecimo magazine 9 The broadest marketing tool An interview with Carl Martin Welcker, EMO's General Commissioner

Why is an exhibition still important for is only meet and fitting for one of the world’s machine tool builders compared to other premier trade fairs - provides a comprehensive marketing instruments? overview of new products. After all, production experts from all over the world will be meeting Trade fairs have by far the broadest spectrum of up here for establishing and broadening functions compared to all other marketing tools. their networks, and exchanging all the very At a fair, exhibitors want to pave the way for deals latest information from the sector and on the and upgrade their corporate image. They are technology now available. looking for partners, and are keen to progress their market research. Similar considerations apply for the visitors: trade fairs offer them optimal preconditions for obtaining an overview of the What will be the main highlight of the 2017 market, comparing prices and conditions, testing show? products, discussing possible applications, and Digitisation and networking play central role not least signing contracts. So even in the online in any discussion about modern-day industrial era, trade fairs have lost none of their importance. production operations. The EMO Hannover will After all, digital information communicates only for the first time be showcasing comprehensive an abstract idea of the products on offer. At a solutions and practical examples, since it’s here trade fair, by contrast the products concerned that in future the greatest synergetic effects will can be experienced hands-on. Machines and be achieved. This is also reflected in the event’s systems, for example, are demonstrated in action. motto: “Connecting systems for intelligent This is complemented by personal conversations, production”. Different supporting events providing responsively individualised information. demonstrate the progress in this field, e.g. the Increasingly, too, many products and services special show on Industry 4.0 and the symposium need to be explained in great detail; different “Production for tomorrow” of the German application options render a purchasing decision Academic Society for Production more difficult. Here, the personal impression of a (WGP). vendor’s credibility and competence is still crucial. Does the EMO Hannover include a supporting programme? Can you give us some more How does the EMO differ from the other details on it? Will you be focusing on a machine tool exhibitions? particular country?

The EMO Hannover is the world’s premier trade The EMO Hannover is positioned as the world’s fair for the sector. It scores very premier trade fair in metalworking. It thus lays highly in terms of size and internationality claim not only to showcasing the ongoing among exhibitors and visitors alike. No other trends and innovations in the field of production metalworking fair on the planet comes close to technology, but also to mapping out future EMO Hannover in this regard. In addition, EMO developments. The supporting programme for Hannover is the most important international this year’s event promises lot of excitement once platform for showcasing innovations. Therefore again. Two keynote themes, Industry 4.0 and machine tool producers are keen to present production operations for tomorrow, I mentioned something new at the show. In fact, many epoch- already. There are others, e.g. the process chain making technical innovations were presented in metal-cutting for the aerospace industry, at the EMO Hannover for the first time and have additive processes, machine safety and youth begun their triumphal progress there. Flexible recruitment. In addition, there will be an “India manufacturing concepts, high-speed , Day”, spotlighting this high-growth market, the or the use of linear drives are only some of the only one of the BRIC nations that’s currently Carl Martin Welcker keywords in this context. The EMO Hannover – as developing rather well again. n

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METALS – MachinE Tool ALliance for Skills

European machine tool industry skills panorama presents the skills needed for additive manufacturing technologies. The METALS project, funded by the EC’s Erasmus+ programme and led by CECIMO together with 9 other partners from Spain, Germany and Italy, has generated a skills panorama with a specific focus on additive manufacturing (AM).

The panorama focuses on skills required to use global value of the AM market is set to rise three- additive manufacturing technologies and shows fold between 2004 and 2018, and hit 21 billion how the AM workforce will be characterized over USD by 2021². This trend highlights the need to the next decade by a hybrid skills pool, comprising address possible implications in several aspects of typical skills in subtractive manufacturing, new AM, including skills. This is a particularly important emerging skills specific to additive machines, as variable for key application industries of AM well as heightened soft skills in communication systems such as aircraft, medical devices and and presentation. automotive. A workforce of world-class standards represents one of the cornerstones of Europe’s The European machine tool sector recorded a leading position in advanced manufacturing. strong recovery in 2016 after the 2009 economic and financial crisis, mainly due to the rise in The analysis conducted by the METALS project on exports. As a result of focusing on advanced and skills requirements in AM technologies yielded a sophisticated products, the combined output of clear conclusion. As AM will move closer to series a leading club of European countries1 amounted production in the period leading to 2025, the to 24.2 billion euros in 2016. The figure for 2017 is relevance of workforce competent in additive forecast to be above this level. The machine tool production methods is set to rise in the European sector has entered a new era, characterized by machine tool sector. The skill set will gradually the emergence of new industrial technologies, evolve into a hybrid one, where conventional and one of the most important is additive competences in subtractive manufacturing manufacturing (AM), otherwise known as 3D will be coupled with new skills specific to the Printing. Several reasons account for the rising manufacturing process with additive machines. attention of machine tool builders on AM: the These new competences will be in particular opportunity to better customize final products, concentrated in stages such as design, localize the manufacturing process, minimize STL3 conversion and file manipulation, post- waste in production and bring down inventory processing, testing and maintenance. Moreover, costs. While such technology is not yet at the greater soft skills in communication and level of widespread industrialization, it is part of presentation will be part of this evolved skill a continuously expanding industry. Indeed, the set. They will become more acute as growing 8

spring 2017 | cecimo magazine 11 competition in manufacturing will put greater and New phase of the manufacturing process: greater emphasis on marketing opportunities. STL conversion and file manipulation The occupation of the AM specialized designer New competences needed to enable AM’s will rise together with that of the worker in design freedom application engineering, with whom it will The production of the part needed begins with coordinate closely. The latter’s main activities virtual design. Current practice in this stage of will focus on the stage of STL conversion and file the AM process is to create an optimized design manipulation. They will entail exporting the CAD of the 3D model by using conventional CAD tools model to STL file format by triangulation. This will and topology optimization software. An initial be followed by part positioning and orientation, design space is created, based on a range of loads as well as setting parameters. If needed, support and boundary conditions given by the software structures on the build plate will be generated user. Topology optimization is then applied to and added. Afterwards, slicing software will this initial model. It allows for the identification convert the file into a specific code with of irrelevant material for the part to be produced, commands for the machine to read and execute. leading to an optimized distribution of material in the design space generated. The improvement The worker in application engineering will then of the part’s performance through topological be an occupation requiring knowledge of AM optimization paves the way for the final design materials and understanding of features of of the part. This requires the conversion of Computer-aided manufacturing (CAM) software. optimization results into a mathematical CAD This occupational profile will be characterized by representation. individuals with extensive soft skills in decision- making and problem-solving and, crucially, with The opportunities that are opened up thanks to sufficient practical experience to oversee the design methods in AM are multiple. Although whole production process. software technology is still under development, the advantages it offers in reducing the type Safety will be critical in vocational operation of geometry restrictions that conventional, skills, a certain extent of which will be retained subtractive machines face in design are clear. in the transition from subtractive to additive For these reasons, skills in proper design will be manufacturing increasingly in demand. They will be possessed Centered on the activities of software and by specialized designers who will surge in hardware set-up, monitoring of process importance in the AM workforce. They will need parameters and extraction of the , the to possess knowledge of AM materials and operation stage will be characterized by enhanced processes, and have competences in free surface safety standards. modelling, structural calculus, topography optimization and computational thermal fluid Safety procedures during loading and unloading dynamics. These will be skills employed for operations will need to be strictly observed. The conducting activities such as understanding the AM operator will be a safety-minded specialized needs of the client by identifying requests of worker with basic knowledge of materials, the part to be designed, as well as choosing the competent in emergency management and appropriate AM material for production. capable to handle minor deviations of the process parameters. Operation is also a stage where

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AM-driven automation is set to make redundant to maintenance of additive machines, which certain competences. The fact that today software translates into an evolved set of competences. is well-developed at this stage of AM technology, Keeping high safety levels is especially relevant as it is wired into the machine and managed in maintenance tasks such as changing filters remotely, will make knowledge of software a less used during production to capture gases central need for operators. The additive machine potentially harmful for human health and functions independently in production, with little detrimental to the process efficiency. Similarly, need of manufacturing process monitoring. safety is the main driver for carefully handling and storing feed materials, and guaranteeing Changes in skills for post-processing are a safe and clean work environment. In the case concentrated mostly on a specific aspect of extraordinary maintenance, the end-user of Post-processing, which takes place once operation the machine will need to rely on specialized AM is completed, is another area of the manufacturing maintenance personnel sent by the supplier to process where skills will evolve between now and the manufacturing facility where the machine is 2025. To this extent, workers in AM will need new located. About ordinary maintenance, tasks will instead be conducted directly by the specialized vocational skills for removing and recycling technicians of the end-user company. The role of redundant metal powder around the part the additive system supplier, and particularly the fabricated, a task peculiar of the AM process. Metal vocational skill set of its shop-floor level workforce cutting, surface finishing and heat treatment, in maintenance, will therefore be crucial. Needed other activities to which the part produced training and specific instruction on ordinary is subjected in post-processing, are activities maintenance of the machine will need to come relatively common also among conventional from the supplier. machines. Not only hard skills are set to evolve with the Knowledge of AM materials fundamental in the emergence of AM techniques: certain soft skills testing stage will be equally affected The identification of defects of the fabrication Between now and 2025, predictions of growing process in the stage of testing product and market competition are expected to trigger production cycle will become more important greater emphasis on the marketing dimension over the next years. This activity will require of the business. Manufacturers will pursue expertise specific to additive machines, and is more and more opportunities to showcase and conducted by using computed tomography. demonstrate their latest products. To foster the Knowledge of AM materials and processes is use of AM technologies, machine demonstrations essential in this respect. Controls of the fabricated will multiply in trade fairs. Workforce in AM will part, instead, generally follow the path delineated therefore improve abilities in showcasing the in subtractive manufacturing. As a consequence, machine in the exhibition’s premises. This will the occupation of the metrologist, in charge entail interaction with potential users interested of these tasks, will remain equally important in it, and coordination when answering questions between now and 2025. from potential customers. Competences of Maintenance skills will be distributed along this sort will also be essential when reporting two core areas customers’ inputs at the end of exhibiting Concerning the maintenance stage, the time activities. Better soft skills in communication frame analyzed by this project will be long and presentation will thus be needed by the enough to capture the evolution of maintenance AM workforce to successfully cope with more practices as a result of the gradual deployment of developed and exhibition-oriented marketing AM at industrial level. For the additive machine strategies. n to be used on the shop floor, one has to routinely clean it up and upkeep it. The machine is also subjected, approximatively every six months, to 1. Figure taken from CECIMO. The countries included extraordinary diagnostic work in order to solve are: Austria, Belgium, Czech Republic, Denmark, Finland, any potential non-functioning or failure. All France, Germany, Italy, the Netherlands, Portugal, Spain, these tasks require knowledge and competences Sweden Switzerland, Turkey and the United Kingdom. specific to the AM space. Alongside operation, 2. Accounting for products & services (all materials). Source: Wohlers Report 2015. maintenance will be a stage of the AM process 3. Acronym for Stereolithography. where safety standards in the workplace will play a prominent role. Indeed, there are risks linked to the use of metal powders, such as powder particles’ inhalation and the reaction with oxygen and subsequent combustion of materials like titanium. These add a new specific dimension

spring 2017 | cecimo magazine 13 CECIMO Campaign on Digitisation

What is it?

The main objective of our campaign is to accelerate the uptake of the digital solutions provided by the European machine tool industry. This requires the industry to share with its user sectors the benefits and added value of using digital solutions developed by machine tool builders. Through the campaign, machine tool users, as well as the European machine tool industry itself, will become more conscious of digitisation’s potential and gain confidence in the application and added value of digital technologies, business processes and new business models. Policy makers will also be encouraged to work together to support digitisation projects in the machine tool sector.

What's next?

We will publish in June a compendium that collects twenty-four best practices around Europe. You will be able to read it on paper and online. We will spread it among the industry itself and within the European Institutions.

The companies

14 cecimo magazine | spring 2017 CECIMO NEWS

Social Media and Machine Tools by Giorgia Zia, CECIMO Communications Officer

Social media revolutionised our daily lives, from different numbers, as their branches in USA notch how we manage our relationships to the news impressive data compared to the European ones. we read. Industry, banking, services and even Among all the networks, the best performances governmental institutions could not be left are seen on YouTube. Some videos have the same behind and they started modifying their approach number of views as a European newspaper. We towards clients and citizens. can deduct that MT costumers need to see the machine in action and a simple description or Such a transformation couldn’t be discarded by picture may not have the same impact. LinkedIn communication and marketing strategies, and is another platform where MT companies B2C companies might have an easier life. The web perform well. The network is a valuable resource is swarming with useful tips and advices about to target mid-level and senior workers, because best practices: what’s the best time to post, or the average user is aged between 35 and 50. So, how attracting social media influencers, so to promote on LinkedIn your company for corporate reach a broader audience. They even explain you responsibility, efficient resource management how to organise a competition with a final prize and innovation. The other two platforms do not to appeal to more clients. But what happens perform exceptionally well, even if USA branches when you’re a B2B company? You will not award seems to continue increasing the interactions on a bulldozer. Your customers are other companies, their pages. which rely on a long-term business relationship, who want to see how the machine works and to This small exercise can teach us that a company understand the full potentiality. Is social media apt should pick up its social media channel, on the to this part of the industry? basis of its targeted audience. Once you know who will likely interact with you posts and videos, Experts and blogs will tell you that, if social media your marketing department can focus on social work and you have never invested in them, then listening, promotion of your product and even you lost a great opportunity. While this might be customers support. true, not all social media networks will improve your position in the market. Last, a small advice: never forget your website. It is still your business card and social media We took a look at some big machine tool are created to drive traffic to this landing page. companies on different platforms, i.e. LinkedIn, So, don’t forget to adapt it to new trends and Facebook, Twitter and YouTube. Numbers vary technologies, try to publish constantly and make from one company to the other, still small SMEs it user-friendly. n cannot reach the figures of big companies. At the same time, multinationals’ accounts score

spring 2017 | cecimo magazine 15 "Boosting the competitiveness of the European industry by supporting the adoption of additive manufacturing"

Event hosted by Anthea McIntyre (ECR) and Cora van Nieuwenhuizen (ALDE), Members of the European Parliament

Otherwise known as 3D printing, additive manufacturing is set to become one of the next most important disruptive technologies. Freedom in the design of parts, minimization of waste in production and reduction of inventory costs are just some of its key advantages at industrial level. Europe has a strong know-how in additive production/3D printing solutions. But it needs to overcome a series of policy and market challenges to bring this technology into the industrial mainstream.

What is holding down the growth of additive manufacturing? What can the EU do to unleash the full power of this technology? AMEC will gather together industry leaders and senior policy-makers to focus on barriers for the industrialization of additive manufacturing and discuss measures to bring them down.

Draft Programme

Session I Untangling the path to industrialize additive manufacturing: Where do we stand today and what’s the EU role in tackling technological and regulatory challenges?

• Mr. Jean-Camille Uring – CECIMO Immediate Past President and Chairman of AddUp • Ms. Anthea McIntyre – Member of the European Parliament (ECR, UK) • Ms. Cora van Nieuwenhuizen – Member of the European Parliament (ALDE, NL) • Dr. Peter Dröll – Director for Key Enabling Technologies at DG RTD of the European Commission • Mr. Pascal Boillat – Head at GF Machining Solutions • Mr. Nikolai Zaepernick – Senior Vice President Central Europe at EOS GmbH • Mr. Jon Porter – Business Development Manager at Renishaw • Mr. Ulli Klenk – Principal Key Expert for Additive Manufacturing at Siemens Power and Gas Moderator: Dr.-Ing. Bernhard Langefeld – Partner at Roland Berger

Q&A

Session II Talent for an additive world: How do we capitalize on Europe’s skilled industrial workforce?

• Ms. Patrizia Toia – Member of the European Parliament (S&D, IT) (tbc) • Mr. Paul Rübig – Member of the European Parliament (EPP, AT) (tbc) • Dr. Slawomir Tokarski – Director of Innovation and Advanced manufacturing at DG GROW of the European Commission • Mr. Marcus Burton - Director at Yamazaki Mazak UK Ltd Moderator: Mr. Onno Ponfoort Practice Leader 3D Printing at Berenschot Consulting

Q&A

Concluding remarks: Mr. Filip Geerts – CECIMO Director General

Updated information can be found at www.cecimo.eu/site/additive-manufacturing/amec/

16 cecimo magazine | spring 2017 CECIMO SPECIAL

Digital services in the Machine Tool industry by Volker Bellersheim, Head of Industrial Goods Division, Member of the Management Board Dr. Wieselhuber & Partner GmbH

3 Major Trends Are Changing the Machine Tool Industry

Machine Machine Machine

Today

Digital Services & Benefits are two-fold: Internal efficiency increase Factory/Value Chain Business Models Platforms & Apps and improvement of service levels (e.g. faster spare parts supply) or higher service quality (e.g. predictive maintenance models continuously improved through live data from global machine Future  Process chains and  Life cycle service instead of  Software instead of hardware population). manufacturing systems instead hardware sales  Convergence of IT and of single machines  Life cycle/process partner automation  Process control/MES systems in instead of supplier  Cloud instead of machinery While up to 50-60% of machinery companies addition to machine control  Integration into customer‘s control software are already offering these digital services or  OEE (Overall Equipment Effec- business and mfct. processes  User vs. machine focus tiveness) instead of performance  Focus on customer benefit  Focus on customer benefit are planning to offer them within 3 years, the of individual machine instead of machine performance remaining 40-50% of customer have no such

Source: Wieselhuber & Partner plans—even for the foresee-able future. Average revenues with digital services accounted for 2% of total revenues in 2015; for 2020 10% are targeted. Major Industry Trends and Paradigm Shift – Process Solution Partner vs. Machine Supplier Long term, a much higher revenue share seems Three major trends are currently driving the to be possible. Digital data is a perfect entry point change in machinery building industries and for machine tool companies for tools, forms, especially in the machine tool industry. Customers and fixtures, as well as for consumable business. are increasingly asking for comprehensive The digital twin of the work piece can be used solutions to optimize their entire manufacturing for online design and configuration of forms process, including digital life cycle services and and fixtures, simulation and optimization of the innovative human machine interfac-es. Many production process, and acceleration of the entire machine tool companies have reacted to this design and logistics process. challenge and have started to transform from a pure machine supplier to a “process solution partner” of their customers. The key question for IoT (Internet of Things) Platforms many ma-chine builders is: “What can I do to help Within the last 12 months, IoT-platforms (and my customers increase production efficiency?“ solutions from different types of players, respectively) have gone online. Some of the new arrivals have started to operate their own Digital Services cloud, while others rely on generic services of Systematic analysis of the machine operator’s big players like Amazon Web Services (AWS) or production processes, value chain, and already Microsoft Azure, focusing on software and service available machinery, process, and order data layers closer to the specific applications. Besides reveals numerous applications: predictive software and Internet companies, industrial maintenance, quality, or capacity are quite conglomerates (e.g. Siemens, Bosch, General obvious but are often limited to optimizing Electric) and mid-sized automation companies, individual machines. Performance im-provement several ma-chine builders have also entered consulting based on data analysis as a service the playing field. Clearly the most advanced to optimize the OEE (Overall Equipment is machine tool company TRUMPF with its Effec-tiveness) of the entire process chain dedicated Axoom. Axoom offers an generates much higher customer benefit. open platform other machinery compa-nies can Automated consolidation and analysis of data use, also for manufacturing processes other than for documentation, quality control, supply chain 2D sheet metal processing. While this business (spare parts logistics, service techni-cian dispatch), is in principle completely independent from optimization, simulation, remote commissioning, TRUMPF’s machinery business, up to now other and training purposes could exploit fur-ther manufactur-ers have focused on platforms to potentials. support operation of their own machinery (plus 8 Volker Bellersheim

spring 2017 | cecimo magazine 17 “Industry 4.0” Strategic Positioning of Machine Tool Players

tiied Machinery eration acine eratorustomer

Indiidual lications Process Machine noo Machine Tool Manufacturer

Indiidual licationsigital Serice aa – otare as a erice “Industry 4.0” SW Solution Provider

ig ata nalytics aa – otare as a erice otima ig ata natics erice roier

IoT Platfor aa – atorm as a erice Io atorm roier

loud Serice Iaa – Inrastructure as a erice ou erice roier

The achine tool anufacturer ust continue to control the custoer interface focus on on core coetencies and intelligently select artners to offer achine oerators a conincing added alue

ource

complementary ma-chinery and periphery from services a simultaneous development ap-proach partners). is needed: Use cases, customer benefits, the technical solution, and the monetization model The Way Forward for Mid-Sized Machine Tool need to be developed in parallel. This minimizes Companies the risk of failure and ensures the necessary speed Typically, mid-sized machinery companies will to capture market share. not have the budget and resources to develop proprietary solutions. Furthermore, their customer Conclusions & Hypotheses base is usually too small to support an economic We expect that technological and data security platform opera-tion. Nevertheless, they need to issues will be resolved in the near future and offer their customers a solution in order to avoid that use cas-es with real customer benefit will be being sidelined. demonstrated in the many current pilot projects. Data-driven ser-vices, i.e. digital services, will The most important issue for machine builders capture the main share of the “Industry 4.0” is to continue to control the interface to their profit pool, while the pure sup-ply of “Industry customers. It is absolutely fundamental that “new” 4.0 Ready” equipment will not be a sustainable Industry 4.0 players, i.e. the different types of business model in the long term. Com- service providers (application focused software, What was said moditization will ultimately also reach this market. big data analytics, IoT-platform, cloud services), Machinery customers will increasingly demand are not able to establish their own relationship "Industrial data is solu-tions and contributions to enable efficiency with the machine operators. Machine builders becoming a crucial increases in their production processes. should focus on their core compe-tencies and competitiveness intelligently build partnerships to bundle all the Therefore, machine builders need to change element for advanced elements needed for a secure and high per- and transform from a pure machine supplier manufactures. To remain formance IoT-solution and digital service offering. to a “manufac-turing process partner” of their competitive in the In any case, they should resist the temptation customers. The ability to develop new digital long-run, machine tool to enter new fields of business which require services (and business mod-els) will become more builders will need to completely new competencies. Reinventing the important than incrementally improving machine generate new solutions wheel is not the right approach. performance and functionality. for customers, by converting complex Collaborating with eco-system partners is a Considering the current speed of development in machine-generated data new critical competency. Also, developing the IoT/Industry 4.0 playing field, now is certainly into insights for decision- successful digital services is quite different from the right time to analyze opportunities and risks, making and overall the traditional product development approach: and to start specific and customized activities to process efficiency." Sequentially developing a technical solution, secure the own company‘s future. n testing it with lead customers and then launching Bruno CATHOMEN it as a free service makes it almost impossible to CEO Mikron Group get paid for the service later. Rather, for digital

18 cecimo magazine | spring 2017 CECIMO SPECIAL

Tangible exploitation of Big Data: how can we make an optimal use of data exploitation? by Valeriia Boldosova, Project researcher, Prima Power

Over the past decades, industrial production are able to utilize data analytics to support real- has become driven by Big Data, digitization and time decision-making, acquire valuable insights Industry 4.0. Yet, the process of exploiting data and resolve issues faster and more efficiently. and deriving meaningful insights from data Customer analytics provide organizations with remains one of the biggest challenges faced by the ability to satisfy customers’ needs, innovate many organizations across different industries. and increase customer satisfaction by creating Even though there is a variety of data exploitation new products and services. Monetizing collected solutions available on the market, how should data is a crucial part for companies to outperform machine tool builders manage ever-increasing competitors and survive in the digital age, sets of complex data, and transform it into useful and there is a variety of business practices and insights for decision-making? Where do we start monetization models for machine tool builders with the tangible exploitation of data? to choose from, such as: 1) Pay-as-you-use, 2) New subscription services, 3) Pre-emptive service Data exploitation strategy agreements, 4) Product-as-a-service etc. The Big Data exploitation process starts with building a data exploitation strategy. A clear Big Data exploitation challenges understanding of what data the organization Data management and exploitation is not an is generating and should be collecting helps to easy task and it poses multiple challenges in understand how this data can be leveraged. A front of companies undergoing the process of data exploitation strategy should be aligned with digitization. One of the first challenges is related organization’s business goals and strategy, aiming to the investment in the technology processing to create new business opportunities, satisfy large volumes of information with data analytics. customer needs and deliver business value. The development of data storage plan is essential to ensure historical and real-time data collection. Business value from data exploitation Raw data is useless, unless it is analyzed and In the past years, more and more companies processed into knowledge. Existing data analytics have been realizing the growing importance techniques on the market vary from descriptive of business value behind the large sets of data, analysis of data to predictive algorithms. which, accumulating over time, supports the decision-making and creation of new business Secondly, in order to get the most from data, it is opportunities. There are numerous areas where important to change organizational culture and organizations can make tangible use of data and internal mindset towards data-driven decision- derive value: 1) Cost reductions, 2) Improved making and new opportunities. Simply collecting efficiency, 3) Faster and better decision-making, data is not enough and organizations are facing 4) New products and services, and 5) Enhanced with the lack of skills to process data and use customer service. Collection and storage of insights effectively. As a result, organizations historical data over time result in transparency of are developing new set of analytical skills or information, reduced internal production costs recruiting ‘data translators’ with complementary Valeriia Boldosova and identification of more efficient ways of doing competences in computer programming, business. With today’s technology, organizations economics, finance and/or marketing. 8

spring 2017 | cecimo magazine 19 Another data exploitation challenge, companies and interaction between machines, people face with, is concerned with validity and and production, Prima Power is improving reliability of collected data. Appropriate testing operational efficiency by connecting machines to technologies are necessary to ensure that a single platform, enabling seamless production collected data is complete and data analytics information flow and maximizing machine accurately reflect the reality. As a part of performance. developing a data-driven organizational culture and mindset, companies should assure that Prima Power offers customers a leading edge employees trust the data collected online. This, technology – Remote Care service, which is in turn, positively affects how quickly employees essentially built upon the data exploitation realize the full potential of Big Data and adopt a principles. Remote Care condition monitoring new technology into the daily routine. provides systematic and planned maintenance and speeds up troubleshooting and problem Finally, digital technological advances are solving. The remote monitoring system collects What was said changing the way customers work and the machine data, records operation history, as well way customers are expecting manufacturing as logs data of component usage and alarms and "Industry 4.0 will have a companies to work. To enhance their products stores it in Prima Power database. Collected data huge impact on machine and optimize production, customers are using is used to produce efficiency reports, containing tool builders’ skill-set. digital technology to collect data on their a breakdown of total idle time and analyses European machine products themselves. More and more customers of alarms and machine condition. On request, tool industry, to stay become no longer interested in giving an online Prima Power specialists will analyze the material, competitive globally, will access to their equipment to machine tool make a summary and recommend actions for need more competencies builders; instead, they are seeking for advanced improving overall efficiency of the manufacturing pertaining to data analytical tools to derive meaningful insights from process. A picture is worth a thousand words and analytics and computer their assets. As a result, manufacturing companies Remote Machine Care has a live video function of programming on top of should be flexible in developing both internally- monitoring of the equipment. Thus, for example, production technologies." and customer-oriented data-driven solutions and a damaged component can be seen directly applications. and any delay avoided in ordering the correct Juha MÄKITALO spare part. In case of a critical issue, the customer Data privacy and security President FINN POWER OY is contacted in time to prevent the machine Alongside the data capacity growing intervention. exponentially, organizations are facing with arising data privacy and security issues. The Key takeaways process of collecting and processing sensitive The majority of manufacturing companies data comes with an obligation for manufacturing see data exploitation as a tool for unleashing companies to protect personal information business potential, improving revenue, and avoid unauthorized use. From a customer’s strengthening customer relationships and perspective, data security and privacy are critical building competitive advantage. Investing in issues. This is why it is vital for manufacturing data analytics and Industry 4.0 solutions supports companies to receive third-party provider executives in gaining greater insights into certifications, comply with local and international smart manufacturing, new product and service legislation and actively communicate development, optimization of operation costs, transparency and accountability to customers. reduced equipment downtime and unscheduled maintenance. To reap multiple benefits of Big Prima Power approach towards Big Data Data it is essential for executives to integrate exploitation data exploitation techniques into the current and Following the fourth industrial revolution future strategies to compete in the digital age and digitization trend and focusing on connectivity head their companies into the future. n

20 cecimo magazine | spring 2017 CECIMO SPECIAL

Paving the road towards smooth digitisation: standardization by Dr Alexander Broos, Director of Research and Technology, VDW - German Machine Tool Builders Association

Picture © Siemens

Digitisation is nothing new in the machine tool from components and sensors via the machine business. With the advent of the CNC controlled to the shopfloor and enterprise management machine in the 1960s, software entered as a new level enable predictive maintenance. Digital player into the machine design process. With it, twins of the machinery lead to sophisticated the continuing demand for connectivity entered, simulation of the machining process. This reduces too. Finally, this leads to the overwhelming setting times. Also, it increases quality because development we today call Industrie 4.0 or possible deviations and errors can be predicted. Internet of Things. Augmented reality leads to better serviceability of the machines. Horizontal integration leads The machine tool industry has come a long way to lean processes and transparency. Machines since. Initially, the major challenge was to get interconnect and negotiate free capacities. The CNC programs onto the machine controller. ultimate vision is the workpiece navigating itself Punch tape may seem like a dinosaur now, but the ideal path through production. it revolutionized manufacturing because it enabled offline programming. Machines could There is, unfortunately, a major obstacle to operate and earn money, and the downtime overcome when connecting all sort of physical for programming could be reduced, increasing devices to networks. The seemingly borderless productivity. From there, it is a consequent way realm of the internet has some very physical into the connected world we have today, where limitations: interfaces. Wiring a system to another machine tools communicate with each other, with to establish data exchange is one thing. Making their environment, e.g., handling and automation them understand each other is something totally systems, and deliver data into management different. In our daily lives, we are accustomed to systems. a fairly "easy to use" setup of our personal digital gadgets. But just as well, we are used to encounter A new terminus technicus coined by the IoT many frustrations if something does not work at it community is the cyber physical system. It means is supposed to. a physical structure that senses its surroundings, interacts with it, has a decentralized intelligence In the industrial world, however, things have and reaches out into the digital network sphere. to work. If they don’t, you lose money. If you’re As a matter of fact, machine tools can be seen as not able to fix it, you lose customers. You need an already existing incorporation of such cyber to ensure the safety of complex technical physical systems, even though one might imagine products and the security of data. But the something fancier. world that builders of machinery face is even more heterogeneous. IT infrastructures have The benefits of an interconnected world are wildly grown over the past decades. Even new Alexander Broos painted in bright colors. Vertical integration machines with different controllers are not able8

spring 2017 | cecimo magazine 21 to exchange but a few very basic data. Integrating the knowledge of data handling, which is the old machines is a greater challenge. Doing this on foundation for future business. the premises of a customer’s IT heritage makes it even worse. This requires increasing competence Undoubtedly, there is a threat that machine tool in software development, which usually is not manufacturers might be reduced to suppliers of the key skill of a machine tool builder. So, the exchangeable commodity items, i.e., hardware. dependency of suppliers for controllers and Then, functionality and quality would be software is ever increasing. dominated by software, which is the realm of some very dominant market players. Fortunately, Consequently, this leads to the need of the business of manufacturing requires very standardized and open interfaces. Let’s first specific know-how, which is the realm of the What was said consider how standards are introduced. respective machinery makers. Even copying One approach is negotiating them between machine designs does not lead to their efficient "Standards will remain stakeholders, i.e., suppliers and customers. operation. important. But we This leads to the standardization processes the need to reconsider industry is accustomed to. It might take a while Conventional standardization processes are if the traditional to reach consent, and that might not be much too slow in this fast-revolving world. The standardization process more than the least common denominator. But heterogeneous machine tool sector, even if well is suitable for future if standards are finally published, they are a very coordinated through associations, moves too challenges in the IoT solid base for global trade. slowly. It does not have the leverage to set and world." enforce dominant standards through the consent- A totally different way is standard set by based way. Speed is a matter. So is collaboration. Klaus FINKENWIRTH dominating market forces. Everybody knows USB There is a lot of basic things to be done which General Manager Liebherr connectors, MP3, PDF, BluRay discs etc. A fairly in no way touch competitiveness. Machine tool Verzahntechnik, Kempten small group of dominating producers dictates manufacturers should team up, pool resources, to the mass of customers and sub-contractors. and develop these together. Also, where feasible, As a matter of fact, machine tool builders face follow the way of software business by deploying a similar situation because there is only a small not fully engineered, but viable solutions as early number of suppliers for the core component of as possible. Many software solutions are already an interconnected machine tool, the controller. out there, and they are available at low cost, if Fortunately, in the B2B environment much not for free. Build networks, outsource anything depends on negotiating terms with the customers, that somebody else can do better, but protect so there is some balance with customer demands. your core competences: building that precision Still, the machine tool industry has a sandwich machine, and operating it efficiently. In the end, position. Furthermore, new players enter the it still requires well-designed and well-operated turf. Traditional IT companies see new business machinery to produce the physical parts the world models. Although they do not have experience needs. They cannot be downloaded from any with the peculiarities of manufacturing, they cloud. n have resources to acquire them. And they have

What was said

"There are some common obstacles all machine tool manufacturers face when developing connectivity solutions. So, we need to team up, pool resources and gain speed in setting our own standards. This reduces the effort and increases acceptance."

Georg JOUSMA Head of Electric and Software Design, GROB- Picture © Siemens Werke, Mindelheim

22 cecimo magazine | spring 2017 CECIMO SPECIAL

Data-driven business models: a hybrid skills-set is needed more than ever by Emir Demircan, CECIMO EU Public Affairs Manager

Machine tool builders transform their business The role of maintenance workers is expected digitally. By analysing industrial data deriving to become more and more service-oriented. from the machine tool used by customers, they The worker needs the skills and knowledge to improve the performance, energy and resource remotely interpret the data into maintenance efficiency as well as safety of their products, and solutions. The result will be that maintenance develop predictive and prescriptive maintenance workers require greater skills in customer service solutions. A survey conducted with CEOs of and a broader understanding of the application European machine tool builders participating in of manufacturing equipment. As production the CECIMO General Assembly Meetings reveals processes become more international and a that indeed data-driven business models, such greater level of integration takes place along as predictive maintenance, will be very high the value chain, communication skills will be on the agenda of the European machine tool crucial. The maintenance worker will be expected industry over the next 10 years. One of the key to communicate with colleagues in different pillars of monetarizing data-driven business factories and clients in different countries, with models is a new and hybrid skill set that combines the help of smart devices. expertise from various fields including production technologies, software and data analytics and, as Low-skilled jobs are disappearing from the an overarching pillar, communications. machine tool industry New business models are likely to have a large Data-driven business models and implications impact on the entire manufacturing workforce for the workforce as well. The technological progress made by Data-driven business models mainly imply automation systems, robots and servitisation will converting high-volume, high-velocity and keep eliminating some jobs that include manual high-variety data into insights and foresights work. For instance, CEDEFOP’s (European Centre for decision-making and process efficiency. This for the Development of Vocational Training) skills includes collecting data through sensors and panorama forecasts a 5 to 10 percent decrease other data collecting devices; streaming data into by 2025 in some occupations including operators the analytics engine; storing encrypted data on and machinery workers. On the flip side, the secure clouds; and finally generating predictive global market for advanced manufacturing data-driven decisions, remote diagnostics, industry is forecast to be worth over 750 billion assistance, insights and foresights on better using EUR by 2020. This is associated with an increase in machine tools. Such a business model has a great the number of high-skilled jobs in the sector. For impact for instance on maintenance workers. instance, the number of jobs in manufacturing 8

spring 2017 | cecimo magazine 23 What was said

"Digitisation helps our industry reduce low- skilled jobs and create new positions with significant added-value. Cyber-Physical Systems is, for instance, an emerging domain, where machine tool builders will need more professionals with critical skills."

George BLAHA requiring high-level qualifications is projected manufacturing will then become familiar at Chairman of CECIMO to rise by 1.6 million or 21 percent by 2025. In early stages with the latest technologies that Communication particular, very strong employment growth of companies are dealing with. Committee and General science and engineering professionals is expected Manager Schneeberger in the manufacturing industry. These professionals Education policies will need to adapt to the Mineralgusstechnik will work on the development and maintenance new normal of advanced machinery, smart factories and cyber From a public policy point of view, the physical systems. At the vocational education education system in Europe should be more level, the advanced manufacturing industry will flexible. There is an increasing need to create an increasingly need workers that need to set up, education system, which builds joint-degrees monitor and maintain customized machines and allows transfer opportunities between requiring sophisticated skills. As a study done with different disciplines, matching the changing manufactures in Germany illustrates, the industry skills needs of manufacturers. In addition, the believes that technologies such as additive advanced manufacturing workforce needs manufacturing and cyber physical systems will more time spent at work supported by shorter drastically change vocational skills. training programmes in the classroom. Finally, machine tool SMEs already take the large Paving the way for a hybrid skills pipeline share of the burden by delivering training to European machine tool builders that are willing young employees who otherwise would not be to launch new business models will need to operational. Nevertheless, digitisation brings strengthen their relations with education specific challenges for the manufacturing SMEs. providers in the fields of software, computing, SMEs have limited financial resources which make information systems and data analytics to them vulnerable to new complexities. The rising attract new graduates to their business. New complexity of technology and integration of ICT business models based on industrial data will solutions increases the training cost. This prevent also require setting up small teams composed of SMEs from investing further in human capital and software specialists, data analysts and production developing the new business models needed. technologists. Machine tool builders should also Further incentives and government support bear in mind that in the manufacturing sector, should be provided to manufacturing SMEs that learning is best achieved in the real working need to train their workforce on new business environment as building and maintaining models in the era of fourth industrial revolution. n sophisticated machines and providing services is innovation itself. Therefore, machine tool builders should invest more in work-based education and ensure that our workforce is trained in real working environments. The workforce of new

24 cecimo magazine | spring 2017 CECIMO SPECIAL

Disruption of value networks to create new revenue streams for machine manufacturers by Dr Lina Huertas, Head of Technology Strategy for Digital Manufacturing, Manufacturing Technology Centre Scenarios

Flexible Systems

Machine Health

Product Quality Drivers Value Machine Process Chain Foresight Supply Chain Insight Value Network Hindsight of the most valuable applications for digital technologies in manufacturing industry are: • Product Quality aiming to achieve right first time and eliminating inspection; Data driven value in manufacturing • Machine Health optimising machine In the last decade or so, digital technologies maintenance, repair and ownership strategies; have opened unimaginable opportunities to the • Flexible Systems enabling product variance manufacturing sector. Through connectivity and with reduced changeover time. intelligent technologies, data has become an asset that is already exploited in many factories The opportunity for machine manufacturers to increase operational efficiency and improve For machine manufacturers, machine health is the products overall. There are different ways of most relevant value driver from the commercial extracting value from data, depending on the perspective, particularly at the value network data and type of data analytics techniques used, level. At machine, process chain and supply the industry dimension and the application. Three chain levels, the application of data analytics for types of data analytics are possible: machine health can take the shape of different • Hindsight is used to extract knowledge out of applications such as: historical and expert data; • predictive and prescriptive maintenance • Insight to extract knowledge out of real time where potential failures are predicted and data; recommendations on the most appropriate • Foresight to extract knowledge about the maintenance or repair actions provided; future from a combination of data. • dynamic factory optimisation to modify production plans in real time based on the Similarly, value can be extracted at different levels status of different machines and by different actors depending on the industry • product fault investigation based on an dimension covered by a specific application. There understanding of the health of relevant are applications at: machines throughout the supply chain. • Machine level for process management; In all these cases, manufacturers are able to • Process chain level for factory management; benefit and extract value from data, primarily in • Supply chain level for logistics and supply the form of operational efficiency. management; • Value network level for business model Using data to drive machine health at the management. value network level is game changing. Going beyond the supply chain opens the possibility of Generally, the potential value of an application participating in data sharing and therefore value increases with the industry dimension as the exchanging, to machine manufacturers. number of actors involved is higher. Traditionally, machine manufacturers have Finally, related roadmaps and industry operated a business model based on assets 8 Lina Huertas consultation have repeatedly shown that three (i.e. machines). Assets are manufactured using

spring 2017 | cecimo magazine 25 internal manufacturing capability and a single- • Big Data Analytics – To exploit the full transaction revenue is earned by transferring potential of machine servitisation, machine ownership of the asset to the end-user. Even manufacturers need the capability to process though this model has been successful for years, it large volumes of data generated by production requires a strong sales force to ensure a constant assets in operation. This demands specific revenue stream. Furthermore, given the increasing storage, processing and big data analytics manufacturing capability of emerging markets, capabilities that are not typically available in machine manufacturers using this model are manufacturing organisations. facing increasing competition. • Digital Skills – Servitisation is based on the ability to use data to generate valuable Extending the reach of data exchange through knowledge about machines through value networks disrupts value exchange analytics. Other important associated skills are channels, creating new connections to the equipment connectivity, instrumentation and machine manufacturers, enabling them to access software development. To achieve a business machine data and provide informed services to model change in this direction, it is essential end-users. Hence, continuous revenue streams that these skills are available in machine are ensured by the regular provision of services manufacturing organisations. to ensure machine health. These services are • Trust and Cybersecurity – The usually related to maintenance and repair, but commercialisation of machine services could also include self-healing and replacement. depends on data sharing outside the factory Given that servitised business models are based environment. However, security is one of the on IT and intellectual capabilities, competition main concerns precluding adoption of digital is significantly reduced in the global landscape. technologies beyond factory walls. Finally, to ensure maximum access to the data, • Digital Infrastructure – Comprehensive and the ownership of assets remains with the machine robust infrastructure is required to enable manufacturer throughout the machine lifecycle, reliable service provision for end-users. While even when the asset is physically with the end- high levels of availability are not usually user. required for most applications, existence of the infrastructure required to communicate data Barriers to machine servitisation and call to on a regular basis in both directions is required. action As valuable as new service based business models For machine manufacturers to take a leading are, their adoption is still slow, particularly in SMEs position in the debate of digitisation and the and less innovative sectors. This is not just due to process of transforming the machines into smart a lack of innovation in machine manufacturing objects supported by digital services, four aspects businesses. Beyond business and innovation should be considered: barriers, there are important technical barriers • New Business Model Design associated with the key principles behind Machine manufacturers need to have a deep servitisation: data sharing and analytics. The main understanding of their customer base to barriers are: develop an appropriate business model based

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on specific requirements in terms of objectives, can provide the required data and respond barriers and success factors. to those new services. The key areas of • Partnerships and Collaboration Models development (and therefore of research) to The right partnerships and collaboration achieve this are: models are a key part of changing the business Machine servitisation model with reduced levels of risk. Three types 1. Sensors and instrumentation; of partnerships are key to a change of business 2. Networks and equipment connectivity model from machine provision to machining (vertical and horizontal); services provision: 3. Big Data storage and management; - Innovation organisations who provide 4. Big Data semantics and structure; pilots, demonstrators, test beds and 5. Big Data analytics. advanced manufacturing capability to de- Service applications risk technical solutions; 1. Intelligent root cause analysis; - Technology vendors identified with 2. Failure prediction; the support of independent innovation 3. Maintenance and repair strategy organisations who can ensure that novel optimisation; technical solutions can be exploited 4. Dynamic maintenance scheduling; commercially; 5. Synchronised maintenance and - Trade organisations and national/ production scheduling; regional policy makers to make sure that 6. Self-healing. systematic barriers and market failures are addressed through sector or government As industry undergoes a widespread transformation intervention. driven by new digital technologies, a significant • Development of Internal Capability opportunity is available for those machine tool Machine manufacturers need to develop or manufacturers that opt for disruptive business acquire the right skills to drive changes in model innovation. Early adopters of this new their business model as described above. model, shifting from makers and sellers of tools This is also the case for relevant tools and to providers of digital services, will get the infrastructure such as Big Data Platforms and chance to build strong relationships with a wider High Performance Computing to support new customer base and create more stable and reliable data driven services. revenue streams. Machine tool manufacturers • Development of Smart Machines and considering this path must not be bystanders and Services instead, should take the first step by designing With the appropriate business models, their business model carefully, moving on to partnerships and capability, machine health developing the right partnerships and capabilities services and machines can be developed to transform their machines into smart objects simultaneously, to produce smart objects that supported by digital services. n What was said Asset-based for machine manufacturers "Machine tool builders traditionally have generated their revenue • Asset ownership on assets. Nevertheless, transferred the manufacturing sector • Single transaction x1 is changing. Collecting, • Irregular revenue stream • Based on manufacturing storing and processing capability the data generated by • High global competition machines will create new innovative business models for the machine tool industry." Service-based for machine manufacturers (driven by data)

Pascal BOILLAT Value exchange President GF Machining Solutions Management S.A. Maintenance and Repair Services

Machine Data • Continuous delivery of services • Regular revenue stream • Based on IT and intellectual capability • Europe has clear competitive advantage • Asset ownership not transferred

spring 2017 | cecimo magazine 27 Hybrid additive manufacturing technologies by Christian-Friedrich Lindemann, Research & Exploitation Manager and Direct Manufacturing Research Center, and Gereon Deppe, Scientific Staff and Chair for Computer Application in Design and Planning

Additive Manufacturing provides an outstanding enables new part designs which would not be technological and economic potential for a producible with acceptable effort by each of the wide range of industries. Particularly in the technology on its own. Conventional tool builders field of small series production with many can benefit from the fast manufacturing of tool product variants, the technology offers decisive inserts or by complex tool designs which enable advantages, such as reducing component new opportunities through e. g. integrated, weight, functional integration, complex parts optimized cooling structures that reduce the cycle or individualization. Today potential users time and produces better part quality. Overall, struggle with the integration of this technology mass customization and small unit quantity in their businesses. The production costs of this tools can be realized much more economic with technology often seem too high compared to this production approach. For the conventional traditionally manufactured parts and many users business AM is sometimes considered as “very seem disappointed with the performance of the advantageous wrought products”. The necessity Christian-Friedrich technology. The reasons for that are manifold, but for post processing is in many cases the reason Lindemann often Additive Manufacturing is considered only why the replacement of supply chains does as an isolated technology. not work yet, as most metal parts require some kind of traditional post processing. Therefore a The main goal of a hybrid manufacturing better integration of traditional tooling and AM approach is to take two different technologies is necessary. This may be as process chains or in which both have assets and drawbacks and to integrated hybrid machines. Some approaches are compensate their downsides while exploiting the already on the market and have been presented advantages for the optimal production solution at the Formnext in Frankfurt (e.g. DMG Mori or in a more or less combined step. This can be Additive Industries). Some of these approaches try either on a part-level when a conventionally to integrate thermal treatments of the parts, while produced base body is enhanced by Additive others try to integrate cutting operations in order Manufacturing structures or on a machine-level to achieve “direct manufactured” end use parts. where both technologies are combined in order to use their advantageous capabilities. This can be As the technology is still considered as being Additive Manufacturing’s flexibility for producing “slow”, there are several suitable applications Gereon Deppe complex shapes in combination with the accuracy cases which cannot be realized due to economic of in one process step for example. This issues. As detailed information about the

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manufacturing speeds, these considerations A completely new level of machining has been may not be disproved easily. This can be soon shown with a demonstrator in the European overcome as there are many developments going project RepAIR. The research project developed on aiming at a higher output rate. At the same a control software for a 5-axis Additive time this can be also critical due to the short Manufacturing milling machine that automatically renewal time of investments. On a technical level, detects the part in the machine, loads the original the process stability still can be critical, affecting CAD file and compares the part’s shape with the the part quality. Here, experience with this original geometry by scanning the part. It then relatively new technology is key. For industries, automatically calculates the milling and Additive where a certification is required this can become Manufacturing tool paths and restores the part’s difficult to realize as there are currently no shape. standard procedures available. But with a further technology evolution in the field of in-situ Companies are well advised to start analyzing monitoring and quality assurance and maybe the opportunities and barriers, identifying integrated cutting operations this will change. potential application field and gaining experience. Additionally, multi-laser approaches will foster the Subtractive manufacturers can use their productivity of Additive Manufacturing machines. knowledge in conventional manufacturing. They Bigger build chambers will increase the quantity can expand their competencies and gain a new of possible part candidates and application business area while being at the forefront of fields and also higher output rates. Further technology development. Additive Manufacturing material developments will support this. A multi will not replace traditional manufacturing material production is currently still an important but will acquire its own application field. development topic and will enable completely Thus, it is reasonable to have it as a part of the new opportunities. The overall industrialization portfolio already in the early stages of further of the machine operation is a development developments as experience is key for exploiting focus at the moment and will make the adoption the full potential. n and integration of the technology into existing processes much more effective.

What was said

“By combining additive and subtractive technologies in a single set-up, hybrid manufacturing expands the range of innovation solutions, especially for production in the aerospace and energy sectors. We must encourage support for additive and hybrid technologies across Europe."

Marcus BURTON Director Yamazaki Mazak UK LtdUK Ltd

spring 2017 | cecimo magazine 29 Building a European data economy: what are the needs of European Machine Tool builders? by Emir Demircan, CECIMO EU Public Affairs Manager

Data is becoming the most important Machine-generated data is increasingly receiving production factor for machine tool builders. By attention of European policy-makers. In early converting raw data into insights for decision 2017, the European Commission launched the making, pioneer machine tool builders improve communication on “Building a European data maintenance quality, machining performance and economy”. The Communication puts connectivity environmental efficiency of their products and and manufacturing at the forefront and foresees merge the physical and cyber spaces in one. a dialogue with stakeholders, aiming at exploring the possibility of an EU framework on access to Data-driven business models, however, are often machine-generated data, including legislative new to many European manufactures. Many and non-legislative measures. European machine of them, particularly SMEs, are still at the early tool builders underline that new business models phases of understanding the scope of data-driven such as predictive maintenance that are based manufacturing. According to a study1, 92 percent on processing machine-generated data are new of today’s 64 million machines from across the to many manufacturers, and innovation cycles in world are still not network-connected, preventing the advanced manufacturing sector are getting access to and use of machine-generated data. shorter. Introducing legislative measures at this Another research2 reveals that only less than 20 point would put severe barriers against the digital percent of the European machinery industry have evolution of the European machine tool industry. already implemented new business models (i.e. To remain future-proof and technology-neutral, platform-based, product-as-service, IPR-based or Europe should still avoid detailed regulatory data-driven solutions) and for more than one- measures on the access to industrial data. The third, new business models are not yet a strategic industry reminds that access to data generated focus. Against this finding, many manufacturers by machines is defined by bilateral contracts expect a shift in profit pools from products to between suppliers and users, which work for now. services in the future. Also, the sector favours industry-led international standards on the access, use and protection of To build an economy allowing data-driven machine-generated data, as well as non-legislative solutions to flourish, the European machine tool approaches, such as guidance on incentivizing industry increasingly needs a forward-looking business to share and co-access to data. policy approach that is technology-neutral, putting SMEs at the centre, supporting a trusted SMEs need to remain high on the agenda of cyberspace, upgrading its digital infrastructure policy-makers and minimizing the digital divide between While pioneer machine tool builders and large Member States. manufacturers are already generating data- driven solutions for the use of customers, SMEs Early intervention by policymakers can put often lack the resources and know-how needed severe barriers against new business models

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to unlock the value from industrial data. There trade secrets that are commercially valuable are two main reasons preventing manufacturing on the use of equipment and the critical parts SMEs from making use of industrial data that is machined, providing competitive advantage. It already available in the machines produced by is, therefore, a pre-requisite for Europe to remove themselves. First, European machine tool industry concerns pertaining to cybersecurity. and its workforce is traditionally composed of mechanical engineers, while data-driven As a key principle, cybersecurity should be integral solutions require new skills that are not commonly part of the entire life cycle of smart machines, found in the sector3. Second, many European from design to re-use. To this end, risk assessment manufacturers face difficulties in assessing the during the product design stage and tests before return on investment made in industrial data the launch of the product are needed. A common and find the investment needed for data-driven way of enabling this holistic approach is security solutions costly, particularly at the times of by design. Under this light, European policies and increasing price competition. funding programmes on data economy should What was said prioritize the principle of “start with security” and Therefore, public support for manufacturing pave the way for a trusted cyber environment "Data-driven SMEs will be essential in building a European for manufactures that are working with sensitive manufacturing is not a data economy. This implies that the European machine-generated data. hype anymore. Industrial framework on machine-generated data should An advanced infrastructure is a prerequisite for data is a real business pay additional attention to manufacturing SMEs a data-driven economy issue for many machine and make sure that lock-in situations for SMEs are The availability of digital infrastructure allowing tool companies. But to avoided. SMEs that form the backbone of Europe’s high-speed data flow is a must for a data-driven convert the potential of manufacturing (80% of the European machine manufacturing industry in Europe. Most of the industrial data into even tool industry is composed of SMEs) require European machine tool builders are located far greater benefits, Europe practical guidelines, training and exchange of from city centres and need high-speed internet needs to put the right best practices to facilitate their involvement in the infrastructure, enabling fast response time and framework conditions new business models. To this end, identification effective communication between machines, as in place and particular and dissemination of best practices by forerunner well as systems. According to different sources, attention should be manufacturers should be supported by public the network of physical objects at global level via paid to manufacturing authorities, with the involvement of sectorial embedded devices that collect and/or transmit SMEs. We need a representatives. Moreover, manufacturing SMEs’ information will include up to 200 billion objects policy framework that access to state-of-the-art facilities should be by 2020, hinting at the increasing importance stimulates the uptake ensured. Hence, manufacturing SMEs’ link with of the highspeed internet infrastructure in of data-driven business digital innovation hubs and technology centres Europe. Against this potential, today’s internet models in Europe." should be strengthened at cross-border level, so to provide companies with testing new solutions, infrastructure in the EU is only a limited extent suitable for the concepts of data economy. Thomas HEDENBORG pilot production and demonstration, consultancy Given that, the data economy will be a reality Group CEO FASTEMS OY AB and guiding on new business models, and networking opportunities with customers and for European machine tool builders if Europe suppliers. upgrades its broadband network into a gigabit optical fibre network, enabling manufacturers Cybersecurity is crucial for the uptake of data- control data in real time. driven solutions Data-driven economy also comes with some A coordinated action at EU-level is needed security concerns over the cyberspace where Finally, no data economy in Europe can be built critical data is stored and sensitive information at national level. Every second machine tool is exchanged among businesses along the value exported in the world originates from Europe⁴ chain. In addition to providing opportunities, the and Europe’s manufacturing competitiveness is high connectivity between machines, systems and increasingly built on connectivity among systems. factories creates risks of cyber-attacks. According The European machine tool industry appreciates to a study conducted by IBM, the manufacturing the EU’s increasing intention to coordinate industry is the third most targeted sector, when Member States’ regulatory and non-regulatory it comes to cyber-attacks. In the first Stakeholder actions. Yet, the EU should play a stronger pivotal Forum for Digitising European Industry in Essen, role and provide pan-European key principles many industrialists, including strategic actors from to Member States to minimize the digital divide the aviation industry, confirmed that European between Europe’s nations and any diverging facilities are increasingly receiving cyber-attacks, national regulations in the future, that would threatening key processes. block the uptake of data-driven solutions at the cross-border level. n The advanced manufacturing industry sees any cybersecurity concerns as a barrier against 1. Cisco, Out of the Cloud and Into the Fog; 2016 investment in data-driven business models. 2. McKinsey&Company and VDMA, How to succeed: Manufacturers firstly need to be sure that they Strategic options for European machinery; 2016 3. See the article on skills page 23. have the full control over data and trade secrets, 4. See the article on markets page 6. and no information will be transmitted to another entity in a way that they are not aware of. For instance, machine tool users possess important

spring 2017 | cecimo magazine 31 Government incentives for Industry 4.0 by Alfredo Mariotti, General Manager of UCIMU

For the first time after decades, the Italian allowing to depreciate 150% more than the value government has implemented a remarkable and of the purchased goods, the user must buy a comprehensive programme of measures aimed at machine or a system that is interconnected with incentivizing investments in technology. Measures other systems and machines within the same like these have been in force only minimally and factory or with external systems. The crux is thus just in few countries belonging to the Eurozone. connectivity, digitalisation and interconnection of machines and plants, which becomes essential This programme, called National Plan Industry for the next future development of the Italian 4.0, has been conceived to encourage the manufacturing industry. strengthening of the Italian manufacturing system, so that it can be more competitive in the Data collection and management, creation of international market. digital identity cards for machines, remote control, vision and control systems regarding machining Alfredo Mariotti The fundamental cornerstones on which this processes are only a few aspects concerning plan is based are two provisions, each of them Industry 4.0, which, in many cases, have already differently supporting and stimulating the been integrated into Italian machine tools and competitiveness improvement of manufacturing production systems. enterprises. With this incentive, the Italian government The first pillar is Super-Depreciation at 140%. intends to stimulate the enterprises to accelerate Thanks to this measure that came into effect their growth and development process by already in 2016 and was confirmed for the whole encouraging the widespread dissemination year 2017, those who purchase new machinery of these technologies in Italian factories, since may benefit from an incentive to renew and nowadays the same technologies are becoming increase the number of total machines installed, fundamental in the design of machines. which turned out to be very obsolete with regard to Italian factories, according to a recent survey The Hyper-Depreciation provision really works as conducted by UCIMU. About thirteen years is an incentive to support a digital transformation of the average age of machine tools within the the manufacturing industry, as only investments production facilities of the Italian mechanical in digital, interconnected machinery and systems industry. This is the worst result over the last 40 can benefit from this incentive. years! The incentive consists in the possibility of depreciating 40% more than the value of the With regard to the other types of investments, purchased goods. those for replacement of obsolete machinery or for increasing production capacity, it is possible The second pillar is Hyper-Depreciation at 250%. to take advantage of the Super-Depreciation In order to take advantage of this incentive, provision.

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In other words, Super-Depreciation and Hyper- which the Italian machine tool manufacturers Depreciation are not interchangeable, but they can be interested, such as the increase from 25% are complementary. to 50% of tax deduction for R&D costs and the re-financing of the New Sabatini Law, granting In this way, the Italian government offers the easy-term financing for machinery purchases also Italian enterprises a set of fiscal tools capable of on lease. fostering the development of their production plants and, with a much more interesting UCIMU-SISTEMI PER PRODURRE actively took incentive, of favouring those who are ready to part in the Working Table, coordinated by the invest also in an organisation change. Ministry of Economic Development, which then gave birth to the actual framework of the Industry Industry 4.0, digitalisation and interconnection 4.0 Plan, included in the Budget Law 2017. Today are indeed synonyms of technological evolution the Association is organising a series of meetings, and of company's organisation revolution, as they travelling operational workshops and special actually imply a change in the way of working professional training courses for the enterprises within the factory. of the sector, aiming at accompanying the growth and development process of Italian machine tool This means that new tasks, new roles, new manufacturing companies. professionalism and consequently new skills will be required, according to an approach that is and With this programme, the Italian institutions will be more and more multidisciplinary. brought back the manufacturing industry to the centre of the political economic agenda in Italy If we consider young people, all this implies new that has started again to invest in production employment chances, for which new complex and What was said systems since 2014. comprehensive skills will be required. Now the challenge is issued and it is the "The Italian Plan Also for this reason, in connection with the companies' task to be able to take it on. The Industry 4.0 could serve National Plan Industry 4.0, several "competence market feedback is positive: there is a great as a good example centres"– universities of excellence, such as for interest and the “almost sold out" exhibition to other European example the Politecnico di Milano – will play spaces three months before LAMIERA, - the next countries to foster a crucial role in supporting the education and trade show scheduled to take place in Milan, from technological progress professional training of new resources to be 17 to 20 May, dedicated to the specific sector and innovation" employed in the mid-term, within industrial of metal forming - confirm the user companies' realities that are completely different from those inclination to invest. n Massimo CARBONIERO of the past. General Manager and Partner OMERA SRL To go back to the provisions in the National Plan Industry 4.0, it includes other measures in

How we address digitisation An interview with Paolo Streparava, CEO of Streparava SpA

New business models, in particular data- authorities. What are the concrete needs and driven services, are high on the agenda of expectations from national and European European machine tool builders. What are your authorities to underpin digital transformation company's planned activities to this end for the and new business models? near future? First of all, this is a matter the European Union I think that chances are all around us and we all needs to take care of. Companies need a clear should look at data-driven solutions as a real definition of the legal framework on how the data potential for our customers. They can bring will be shared. This is a very sensitive information top and easy to use services, that can smoothly and companies need to trust each other in data interact with the organization at all levels. Because exchange. On the other side, there is a lot of there is a lack of digital knowledge within the potential value to be extracted from the data and companies, an easy solution can enable a first the question of their ownership is decisive. In wave of digital approach: while having anyway order to have a free market, where companies can a high level of complexity behind the first user take their own decisions on digitisation, there is interface, data can be used by the most skilled a need for an “open standard” on data exchange, technicians. which is not dependent on any single actor. An additional issue is cyber-security: companies Digitisation is a long and challenging journey must be reassured that nobody will be able to Paolo Streparava and might require support from government steal their data. I think there is a demand for 8

spring 2017 | cecimo magazine 33 public authority to guarantee this. Another point, How do you engage your team throughout this where the national authorities may have more times of change? responsibilities, is the necessity for a fast and I'm in contact with my people every day. Very reliable industrial Internet. The new digitised often I go where they work, so to understand companies will rely heavily on seamless data the problems directly where they begin. We also transfer with their counterparts and with the meet at meetings where anyone can bring his cloud. Finally, a very concrete need is being problem and everyone is asked to give his idea. filled by the Italian National Plan for Industry Being innovative in Streparava starts with sharing 4.0: companies require some help with the knowledge as well as cooperation. Moreover, we great amount of resources needed to make the organize technical meetings where we analyze “long and challenging journey” of digitisation. details of a situation. In this case, we start with the Incentives for the acquisition of Industry 4.0 questions: "What value we want to create for the machines – like the Hyper depreciation - will customer? Is the customer willing to pay for it? encourage companies to get resources for Does the digitisation process add any value?" the other investments, like reorganizing the procedures and hiring new profiles. You are an active participant of various industrial associations in Italy. What roles do Many say that digital transformation starts associations play in the digital era and how from top management. What is your personal do they support manufacturing companies’ view on this as a Managing Director of transformation? Streparava Spa? Confindustria (the General Confederation of I'm often requested to give my opinion on Italian Industry) is seriously taking care of the digitisation and Industry 4.0. My idea is that digital transformation, as we asked it to talk we should focus more on the creation of value, directly with the Italian government on behalf than the impact of digitisation: we shouldn’t be of the entire manufacturing system, including concerned too much about the solutions, but services’ companies. We worked out a detailed we should understand completely the problems planning with the strategic actions. It’s on two and be ready to serve the market with the most levels: a national one, where Confindustria innovative solution. The market is willing to is directly dealing with both the Italian and pay, because it recognizes the real value of the European institutions for strategic competence product. As for the top management, it must centers, definition of the roles, its organization, consider the impact of digitisation on the entire fiscal and political topics and so on. The second value chain of the organization. But we should be level involves the regional associations that are very careful. We have already seen mistakes made asked to work with all the related stakeholders, in the past under the call for "digital innovation". such as university and other associations. Now For example, the ERP (Enterprise Resource we have to put in place a Digital Innovation Hub Planning) system was considered necessary and together with the other parties and define for that, if a company didn’t install it, its survival on those DIH a specific agenda. In our Association, the market was at risk. we have already arranged a set of services strictly related to the digital transformation. n

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Merging of the physical and digital world An interview with Peter Dröll, Director for Industrial Technologies, DG Research & Innovation, European Commission

Our sector is evolving: digitisation, Internet The findings of a study we did with the European of Things, etc. This has a huge impact on the Investment Fund are striking: only if you have a technologies we use and on our business profit well above 15 million euro per year, which models. We would like to know if these trends, means that you are already very successful, will to be followed to stay competitive, are banks give you money. But it’s not just about reflected in the research projects funded by money, it’s also about ecosystems. If you look at the EC. our strategy on digitising the European industry, for instance, our activities range from networking The answer is yes. We need to have a broader national initiatives, issuing regulation and look at the global trends, at all the ecosystem. developing skills to supporting investments. We There is an industrial revolution going on. Big need all these elements to be successful in the data, digitisation, new materials, embedded industrial transformation. sensors, photonics are revolutionising the way we produce. When you look at the EU funding, Is there any attention given to SMEs? As you these trends are clearly reflected in our priorities. mentioned, money is a problem. Commissioner Moedas calls it “the merging of the physical and digital world”. For manufacturing If you look at the key figures, the SMEs’ share in and the machine tool sector, we can also speak the industrial pillar of Horizon2020 is highly above about “manufacturing as a service”. But it is not average. We have a 29% of SMEs participation, so just adaptation to changes. We have a good the programme is attractive to them. Moreover, combination of continuity and adaptation. 90% of newcomers are industries. Continuity comes from two elements: firstly, The challenges that SMEs face in the current the programming cycle for EU research and industrial transformation are particularly high. innovation funding lasting 2 years– and secondly, Only 21% of SMEs use cloud computing. One in the Public Private Partnerships, where we agreed five companies is highly digitised and I think the on a 7 years’ roadmap. These roadmaps are a good percentage of SMEs is even lower. We have a clear example of how to attract private investment responsibility to support SMEs in this transition. due to a long-term public commitment to invest Our tools are what we call pilot lines or innovation in a certain area, as for instance “Factories of the hubs. Pilot lines are demonstration facilities run Future”. Regarding the funding, we should not by universities or public research organisations or just look at Horizon2020 but also at the European companies, open to SMEs to test their ideas in a Strategic Investment Funds (Juncker Fund) which specific and technical domain. Hubs are going one is not yet sufficiently used by KETs companies. step further: they can help going to the market. Moreover, we need to increase awareness of Over the next three years of Horizon2020 , I would 8 Peter Dröll banks investing in new disruptive technologies.

spring 2017 | cecimo magazine 35 like to fund several of these hubs, especially so Can you share some success stories? SMEs across Europe can benefit from new sciences and technologies. There is one element which With great pleasure! Optician2020 is about 3D is particularly important and it’s about business printing frames for spectacles: opticians can models. If we compare ourselves with the USA, we produce the frame on the spot and adapt it to are not doing too badly. But the USA are excellent the needs of the client. Currently most frames in innovative business models. If you have a great are produced outside Europe and we hope to product or a fantastic technology, we in Europe bring back production through this project. It’s a tend to think that the market would love it and high-tech product combined with a new business invest. But innovative business models are equally model. Another example more focused on important to be successful in existing and to manufacturing as a service, is Manutelligence, a create new markets. platform where we provide support to companies: Rolls-Royce does not sell engines anymore but So, what can we do under Horizon2020? We flight hours. Manutellingence covers a range of started a project for innovation in business sectors, for instance ship builders. Customers can models: it’s called “Business Make-Over”. It’s a go through a virtual space showing the future public funded project, open to every company. It cruise ship, to visualise how a compartment will offers simple ways to check what kind of business look like. The customers, who will buy the ship, model innovation you could use and which one will see the ship, explain their needs and the you can adjust to your company needs. It’s an design can be adapted on the spot. This is a big open website with an active forum, information change that we’re noticing everywhere: users’ and documentation. Innovation of business direct involvement in the production process. models often comes from transferring information from one sector to the other. These are just small examples. Manufacturing in general is the European strength. We are global From these projects, does the European leaders, including in the area of machine tools Commission take some lessons, in order to production. Perhaps we have the impression adapt the regulatory framework? that manufacturing is declining. We have indeed examples of companies closing, like Caterpillar The hubs are a direct consequence of lessons recently in Belgium. But: industry is indispensable learnt and of previous investments. But we want for the future of Europe. One of five jobs is in to go further and use them for wider policy. industry. And, if you look at medium and high- We published a paper on “Better regulations tech industries, employment is steadily increasing. for innovation-driven investment at EU level” a This is a strong basis for a promising future. year ago. Contrary to the overall perception that legislation is the biggest barrier to innovation, Indeed, 40% of MT production is still it often turns out to be a driver, notably if we European and new technologies, like Additive talk about energy efficiency and environmental Manufacturing, are creating jobs. performance. The biggest barrier was uncertainty: how regulation is applied. So, we are now testing Yes, technologies have led to more jobs than they the Innovation Deals, where we commit with all replaced. All this goes hand in hand with skills relevant authorities to establish what is allowed development. We need constant learning because and what is not allowed under a given legislation. all the predictions say that between 40-60% of We’re testing this in the field of environment. I today’s jobs will no longer be available in the next would want manufacturing to be one of the next 30 years. The trend is so clear that we need to areas. adapt. n

36 cecimo magazine | spring 2017 POLICY AND LEGISLATION

Digital transformation of European industry: a recognised yet untapped opportunity by Michael Berz, Policy Officer for Digital Transformation, DG Internal Market, Industry, Entrepreneurship and SMEs, European Commission

European companies are increasingly adopting added value. Nevertheless, many SMEs still digital technologies, but there are still high struggle to embrace the Industry 4.0 revolution. disparities between EU countries. Also the new wave of technology adoption will be even more Mechanical engineering: a slow digital challenging. These are the compelling findings adoption pace presented by the European Commission in the The pace of digital adoption processes differs Digital Transformation Scoreboard 2017. quite significantly across industries in Europe. In the mechanical engineering sector, only 30% of For EU and national policy making, it is crucial to businesses are aware of the importance of the understand differences in digital transformation digital economy and have already integrated between Member States and sectors of the specific digital technologies such as social media, economy. It has become more and more big data analytics, cloud technology, mobile important to understand the impact of digital services, cybersecurity solutions, Internet of Michael Berz transformation on enterprises' performance, Things, and robotic and automated machinery. how the enterprises' environments influence Considerable disparities also prevail when it their innovativeness, and how policy measures comes to the specific technologies adopted. can contribute to making innovation happen. This is why the Commission issues the Digital Digital technologies: a threat or an Transformation Scoreboard. Its objective is to opportunity for job creation assess and monitor the performance of the 28 EU The implications of digital technology integration Member States in the digital transformation of by businesses on the EU workforce structure their industries and enterprises. The Scoreboard remain fairly hard to quantify and to anticipate survey provides evidence and key insights on the with certainty, but a positive impact on jobs can level of digitisation in the automotive, mechanical be observed: 18% of mechanical engineering engineering and healthcare & pharmaceuticals companies have increased their number of sectors. employees and 60% have managed to maintain their number of employees. However, about 1 in The vast majority of European companies have 3 companies struggles to find the necessary skills adopted a first wave of digital technologies. 75% to exploit the opportunities offered by the digital regard digital technologies as an opportunity era. There is no doubt that digital transformation and 64% of companies investing in digital will disrupt the labour market, but it seems that technologies have generated positive outcomes. specific tasks rather than occupations are at risk of The adoption of digital technologies has automation. enabled businesses to reach strategic impact in terms of growth through the development and Digital Officers are still not perceived as critical commercialisation of new or improved products for digital transformation and services, the conquest of new clients and Digital transformation does not seem to follow a markets, and the conversion of existing clients top-down strategic perspective. Only a small share towards new products and services with higher of businesses (12%) in mechanical engineering 8

A recognised yet untapped opportunity with positive outcomes 44% of respondents have adopted at least two of the seven key digital technologies 75% of respondents regard digital technologies as 64% of companies an opportunity investing in digital technologies have generated positive outcomes

spring 2017 | cecimo magazine 37 appointed a digital leader such as a chief and fragmented picture with different strategic digital officer. An important share of businesses approaches across Europe. Results demonstrate confirmed having integrated new digital that there is definitely a need for more and technologies within their innovation strategy, better cooperation between national initiatives while almost half (49%) recognizes having set up in Europe. With value chains increasingly collaborative processes to source ideas and apply distributed across Europe, the further digitisation these technologies. Young businesses tend to of industry brings challenges that can only be prefer internal collaborative processes to harness resolved through a collective EU-wide effort. What was said the implementation of digital transformation Better cooperation could positively help to speed rather than relying on external ventures with third up the transformation from strategic design to "One of the key parties. implementation, to commercialise R&D outcomes, challenges against to bridge the skills gap or to internationalise digital transformation Investing in the integration of digital beyond the EU. The 'European Platform of national of manufacturing SMEs technologies and accelerating access to initiatives on Digitising European Industry', includes difficulties technology & business support structures launched by the Digitising European Industry assessing the potential 74% of mechanical engineering companies (DEI) Initiative at the Digital Day in Rome on 23 return in investment. made investments to adapt their infrastructure, March, will ensure a continuous EU-wide dialogue We can overcome this organisation and governance approaches, but the between representatives from the Member bottleneck by sharing capacity of European businesses to raise funds for States, industry, employers and employees and best practices of the implementation of their digital transformation stakeholders from the full digital value chains. digitisation from the strategies is quite limited: only 18% raised advanced manufacturing funds to invest in digital transformation and Completing the implementation of the Digital industry with the help public investment only adds up to 5% of annual Single Market (DSM) Strategy will remain high of trade associations at revenues. Access to technology infrastructures on the agenda of the Commission in 2017 national and European and support services are key to help business and beyond. As part of its overall strategy, the levels." leaders ease and accelerate technology adoption Commission supports the deployment of Digital and commercialisation, but only 7% in the Innovation Hubs, aimed at offering better, more Andoitz KORTA mechanical engineering sector have benefited coordinated services to EU businesses to help General Manager KORTA from such supports, so access to support services them digitise their business. We also stimulate GROUP is still very low. joint investments into industrial modernisation. To help create regional partnerships for Strategic impact of digital adoption on investment between public and private actors, company performance we have set up a Smart Specialisation Platform More than 80% of businesses have benefitted on Industrial Modernisation. The action from strategic impact in terms of growth. In "Transforming regions and cities into launch- detail, 26% gained new clients, 22% moved their pads of digital transformation and industrial customers towards new products and services modernisation" will support cities and regions and 19% brought innovative or improved services to build up innovative and digital ecosystems and products to market. 38% highlight that their and reinforce pan-European networking with the annual turnover grew by up to 20% during the view to develop cross-regional partnerships in last three years, and 47 % recognised higher digital transformation. WATIFY, our pan-European efficiency by up to 20% of productivity gains. awareness campaign supports the technological Operational costs increased by up to 20% for 40% transformation of European SMEs and supports of the companies, probably due to the fact that regions and cities in their digitisation efforts. Last companies have to ensure that their organisation, but not least, our Start-up and Scale-up Initiative infrastructure, and operational processes are is part of the strategy to make a deeper and aligned with the organisational requirements of fairer single market, creating opportunities for digital transformation. consumers and businesses and helping SMEs and start-ups to grow. n National initiatives for digital transformation: need for better cooperation First analyses of various Member States initiatives on digitisation show an interesting

Disclaimer: the opinions expressed in the article are given in a private capacity and may not necessarily represent those of the Commission.

38 cecimo magazine | spring 2017 POLICY AND LEGISLATION

A European strategy for additive manufacturing by Vincenzo Renda, CECIMO Projects Coordinator

A great variety of emerging technologies have of the price for additive equipment will, over been sprouting up over the last years and are time, facilitate the industrialization of AM in being adopted at factory level. Among these, Europe. But technical considerations are not additive manufacturing (AM), or so-called 3D the only ones to bear in mind to assess the pace printing, comes as one of the most relevant. AM of its uptake at factory level. CECIMO’s studies pushes the boundaries of parts’ design, makes reveal that AM industrial deployment can be easier the production of many different parts at no boosted by addressing existing policy measures, extra cost, minimizes manufacturing footprint and the regulatory ecosystem as well as the business reduces inventory costs. Expectedly, a new era context in Europe. All in all, policy-makers must will be heralded to those supply chains capable of legitimately ask not only what they can do to employing AM. accelerate technical advances in AM, but also where attention must be put in the non-purely Signals that additive techniques are not just hype technical domain. The results of the studies point are multiple, and go beyond figures pointing to a clear conclusion. To get into the European at the continuous growth of the AM market. In industrial mainstream, AM would greatly benefit its metal segment, established manufacturers from a robust, coordinated strategy at European mastering conventional processes remarkably level. A decisive EU approach would stimulate decided to embark on additive machine innovation at technical level and reduce further production. Their investments to enter this commercialization barriers for this technology. industry can be surely interpreted as a strong endorsement of the AM potential for series CECIMO identified in total 7 areas where an EU production. In sectors like the aerospace, the use strategy would speed up AM uptake. These are: of additive techniques is increasingly common for education and skills, standardisation, IPRs, R&D, generating engine components. access to finance, ICT and health and safety regulations. Europe is well-positioned to capitalize on the competitiveness gains brought by this technology. First, skills are a critical factor for the use of Reliant on strong engineering know-how, it has additive machines. The EU must support a been so far a key actor in pushing AM forward. greater involvement of industry actors in the Yet, the adoption of AM by European end-users’ educational context. As this is a fast-evolving field, industries is currently slow. Indeed, cost- their engagement will be critical for educators effectiveness represents a relevant consideration and VET1 providers to be updated on the latest for manufacturers, and remains reasonably technological developments. In the short-term, inter-connected with the speed at which technical skills gap may be successfully addressed by tools developments will be achieved. Gradual reduction like an EU-wide online database conformable to 8

spring 2017 | cecimo magazine 39 privacy regulations, where competent workers from capital markets than in the US. Initiatives can be identified and move across borders. such as a “Pan-European Venture Capital Fund-of- For VET, the EU should encourage sharing best Funds” are welcomed to narrow this gap. They aim practices between countries, so to make teaching at coupling more EU public sources with greater programmes more effective. volumes of private capital. This would strengthen the yet underdeveloped European venture capital Second, European policy-makers should favour market. the coordination of standardisation efforts. The industrial uptake of AM critically hinges upon Sixth, European authorities should encourage What was said common standards. Streamlining the interaction security in storing, transferring and executing between the existing technical committees AM models and data throughout networks. The "Additive manufacturing would be beneficial to a faster qualification and recent EU cybersecurity directive is a first step in has the potential to certification of parts. this direction. And in line with the Europe 2020 create a wide range strategy goals, policy-makers should also foster of highly skilled jobs Third, the EU should tackle the lack of clear the development of fast broadband. on the shop floor. We interpretation in areas of the IPR framework, such need to support it in as infringement and liability. Issues, like design Seventh, EU-level institutions must bring becoming mainstream rights and the extent of copyright protection of a regulatory certainty in health and safety aspects and an integral part of CAD file, need to be clarified. In the patent field, linked to the use of additive machines. Issues, engineering and design." too, reduction of costs would incentivize patent such as storing metal powder and managing applications. Studies show that, due to the high elements supplied with high voltage during Anthea McINTYRE costs, EPO2-granted patents are validated only in maintenance, require clearer legal provisions. Member of the European about six or fewer of the largest EU countries3. Indeed, the adoption of new rules from scratch Parliament will not represent the only possible option in all Fourth, institutions at European level should circumstances. Existing provisions for traditional ensure long-term funding commitment to AM machines may prove suitable also for additive technologies, especially as discussions over ones. If that were the case, the path of AM the post-Horizon 2020 multi-year financial adoption by end-users will be smoothed out. n programme loom ahead. Greater resources will also be needed for high-TRL⁴ level projects. Europe excels in basic research, but doesn’t bring so many research findings into the market. 1. Vocational education and training. 2. European Patent Office. 3. Granieri, M. & Renda, A. (2012). Innovation Law and Fifth, new end-users of additive machines, Policy in the European Union: Towards Horizon 2020, especially those with limited resources, would p.125. emerge if access to finance conditions improved. 4. Technology readiness level. European SMEs receive five times less funding

40 cecimo magazine | spring 2017 POLICY AND LEGISLATION

Scoring on the ecodesign by Kamila Slupek, CECIMO Manager Technical Regulations

Ecodesign is an overarching word for the various legislative proposals that are leaving European Commissions desks. It got reflected in the Circular Economy Package adopted in December 2015, as well as one year later in the Clean Energy for All Europeans Package, known also as Winter Energy Package 2016. One may get an impression that it is used even easily too but the fact is that with highly ambitious environmental targets of reducing the EU greenhouse gases emissions of 40% by 2030, nobody has an excuse but to perform at its best. And so does the machine tool industry.

Efficient production worldwide as a hallmark organised (June 2016 and March 2017). Initial People not familiar with the machine tool industry timeline to conclude the project was expanded may not know that our hallmark is efficient from February to end of April this year. production worldwide, i.e. highest productivity with a minimum use of resources. Each new At first the consultants3 prepared a report machine tool generation consumes less energy reviewing all the existing point systems schemes, and auxiliary supplies per produced workpiece. however some of them were not adequate to Enhancing production efficiency on a continuous make a good reference to the two products basis is an everyday core commitment for both groups that are under the scope of this study, machine tool industry and its customers. However namely enterprise servers (also called Data it cannot be neglected that the sector is extremely Storage Devices - DSD) and machine tools (MTs). What was said heterogeneous and heavily faceted, exporting The following report focused on developing the over 50% of its products. "The European machine point system approach method for those product tool industry covers Where does the ecodesign dossier for the groups and the next ones presented study cases the whole machining machine tool stand at? on each of them. The Commission and consultants spectrum and thus Work on the ecodesign for machine tools started repeatedly underlined that the case studies are addresses a huge number as early as 2009. Gathering more and more details illustrative and informative, looking at archetypal of varied applications. over this group of extremely complex products problems - not a definitive recipe for 'where the The sector exports over did not bring clear, universal answer. In fact it is Commission will go next'. 50% of its products worth to recall the conclusion from BIO by Deloitte Machine tool industry reaction to the case study is and thus is very global. (BIO), a consultant who was preparing the study that it doesn't demonstrate a full real life complex European machine-tools to establish the 3rd Ecodesign Working Plan1, who machine tool therefore missing an approach are highly customized, clearly expressed doubts against applying the how to deal with variants (i.e. different spindle very precisely aligned Energy Related Products Directive (ErP Directive power, modified drive systems, different coolants with costumers’ needs. 2009/125/EU) to complex industrial products. units, etc.). In fact if those variants would have to Our highly engineered The justification was the experience gained with be analysed in a way presented by consultants machining solutions also machine tools and industrial furnances. The the effort for machine tool builders, who built substantially contribute consultant claimed that the conceptual framework largely customisable machines, would increase to our customers’ of the ErP Directive is unsuitable for complex exponentially. Subsequently, the whole method global manufacturing industrial goods as in its current state, it is rather and all calculations are based on the fact that environmental aligned to consumer goods and mass-products modules have to be assessed via measurements. performance. In articles. Nevertheless the works were advancing However, the measurement and other valid and consequence, we need a and the European Commission (DG GROW) reproducible assessment is often not possible “soft approach” linked launched a study on applying a point system that especially at the early stages like design, thus with international could relate to complex industrial products under making method not applicable in the field. standards when it comes the ecodesign requirements. to eco-design dossier Besides that, the energy impact was referred to as in the machine tool Point system study2 a standalone criterion without reflection on the business." The study started in December 2015 and up cost, productivity and quality of produced output to now there were two stakeholders meeting which are crucial for the machine tool users and Jean-Camille URING cannot be neglected. 8 Chairman AddUp and CECIMO Past President

spring 2017 | cecimo magazine 41 the scope. Good news is that Part 2 (methods for measuring energy supplied to MTs and its components) will proceed to the publication as the official international standard. For the Part 3 (principles for testing metal cutting MTs with respect to energy efficiency) and Part 5 (testing of woodworking MTs) 2nd working drafts are being prepared. Part 4 (principles for testing metal forming MTs) will go to the stage of the 2nd DIS (draft international standard). The next meeting is foreseen in September in the UK.

Way forward The Point System Study will perhaps encounter preparation of an additional task that would be running a real case study on data storage devices/machine tools as the consultant claimed to have some additional funding left in the project budget. Another challenge is also a translation of the method into a quantifiable system that could be used by the market surveillance authorities. How the final result of the study could be translated or implemented in any ecodesign legislations, remains a question mark. In general it seems highly probable that the Commission would be moving towards The consultant proposed as well to introduce proposing ecodesign implementing measures various forms of verification of introduced for machine tools. At first setting a 'soft' approach measures via: self-declaration (allocated comprising of information requirements and the lowest weighting factor: 1), internal material efficiency aspects. Linking to currently documentation (medium weighting factor: 2) developed ISO14955 standard could of course and third party certification (maximum weighting be envisaged but it depends on the progress factor: 3). At this moment an immediate reaction achieved. is that rating the realised energy efficiency In any case any proposal would have to go feature three times higher when it is certified typical regulatory path: scrutiny and potential by a third party than when it is declared by amendment via the Consultation Forum and the machine tool manufacturer would cause the Regulatory Committee. Lastly, it is worth a major discrimination. Doing less but getting to mention that the Commission still haven't more credit for paying third party would rather finished its Impact Assessment that is conditional establish a new business model for those to propose the way forward that by all means providing certificates than it would contribute shall be supportive and not detrimental to the to the aim of the ecodesign directive. Lastly, the machine tool business. n method referred as well, albeit not correctly to the ISO 14955 series on ecodesign for machine tools what triggered also reactions from the ISO Technical Committee TC39 where the standard is 1. At that point in time the 3rd ecodesign Working Plan developed. had a timeframe of 2015-2017, however due to some delays in the process it was changed to 2016-2019. ISO 14955 series 2. https://points-system.eu/welcome In the view of the above it seems that it could 3. Consortium consisting of VITO, Waide Strategic be the easiest if the consultants' efforts would Efficiency, Fraunhofer, Viegand Maagøe and VHK - be replaced by the prescriptions of the ISO Van Holstelijn en Kemna 14955 standard. Unfortunately, there is still a lot of work to be done before the standard will be completed. Already published Part 1 (design methodology for energy-efficient machine tools) underwent editorial changes due to the fact that the woodworking machine tools joined

42 cecimo magazine | spring 2017 POLICY AND LEGISLATION

Overview of the MT industry in the USA An interview with Douglas Wood, President of the Association for Manufacturing Technology (AMT)

What is the current state of the MT Industry? 2015 and all of 2016 as servo motors became a How did you wrap up 2016 and what's looking dominant trend in mechanical presses, leading to good for 2017? order backlogs for the technology. The expansion was driven by some of the new materials offered While the market for capital manufacturing for consumer products such as car skins and equipment experienced a down year in 2016, stainless steel appliances. For that reason, the other positive indicators for manufacturing retrofit business is booming as customers waiting have begun to emerge, suggesting an upturn for new presses with servo motors work to get in 2017. The PMI from the Institute for Supply their old products fitted with servo motors while Management had its sixth consecutive month they wait for delivery on new equipment. Douglas Wood above 50, indicating expansion in manufacturing. Capacity utilization for manufacturing has made There has been an uptick in replacement strong improvement over the last several months. equipment investment from the job shop Cutting tool consumption has been on the industry, and capacity expansion jumped at the increase, an indicator of expanded manufacturing end of the year. This is significant, as the job shop activity, while several major capital investment sector is often first to respond to a recovery in projects have been announced, including major manufacturing. multimillion-dollar expansions from Toyota and Pratt & Whitney. For the regions tracked by the U.S. Manufacturing Technology Orders report, the East North Central As for USMTO trends, what has been remains the dominate region for manufacturing happening with ebb/flow of equipment? How technology orders and shipments, but the is the regional activity and is there an increase Southeast is the fastest growing thanks to its in automation? diverse market in aerospace, HVAC, medical equipment, automotive, and appliances. In the overall market for capital equipment, horizontal machining centers continue to expand Meanwhile, the Southwest region is edging back their share of total market for manufacturing with increased activity in the energy sector but technology and have nearly supplanted transfer greater growth in automotive, food processing lines in all but the highest volume or most equipment and consumer electronics. The West unique production situations. Presses enjoyed made a significant move in growth over the past a renaissance throughout the second half of quarter though still short of historical averages. 8

spring 2017 | cecimo magazine 43 As for MTConnect, what has been the impact of and regulatory reforms. President Trump issued the standard and OPC UA companion specs? two executive orders aimed at regulatory reform immediately upon taking office, and the House Although both MTConnect and OPC were of Representatives passed the REINS Act, which conceptualized to serve global manufacturing would require that regulations with an impact of technology markets, adoption was highest for more than $100 million be approved by Congress each in their respective home markets. At this before they take effect. point, demand for digital manufacturing is undeniably worldwide; thankfully the groundwork Meanwhile, the first efforts toward tax reform for implementing OPC UA and MTConnect hit a roadblock even before legislation has been together was laid years ago with the companion introduced due to disagreements within the specification model. The OPC UA framework and Republican Party on the border adjustment What was said MTConnect are both growing wildly in popularity included in the proposal. Under current law, U.S. and demand for each technology reinforces corporations pay one of the highest marginal "Globalization has been demand for the other. tax rates in the world. The tax reform plan under one of the key drivers of consideration would dramatically lower rates growth for the European The OPC Unified Architecture (UA) is an and would move the United State to a territorial, machine tool industry. overarching framework for integrating many border adjustable tax system comparable with the Our supply chain is other standards and specifications, a concept rest of the developed world. President Trump has getting diversified with that was ahead of its time in manufacturing when criticized the border-adjustment provision as too actors from across the OPC UA was released in 2008. OPC UA, as with complicated but has not offered an alternative. world. Both in Europe and any framework, is broad-reaching but shallow in in key industrial markets, scope; it depends on standards like MTConnect New legislation that can strengthen U.S. machine tool businesses to provide detailed data for specific industry manufacturing has been introduced on need public policies verticals. Capitol Hill. Members of the House and Senate supporting free trade and manufacturing caucuses are seeking to foreign investment." OPC UA doesn’t provide any data dictionary establish a U.S. Chief Manufacturing Officer in (aka semantic definitions) for manufacturing the Executive Office. The bipartisan, bicameral Selcuk BAYDAR equipment, but MTConnect does. Facilities America’s Small Manufacturers Act aims to help Chairman with existing OPC installations use MTConnect small manufacturers obtaining greater access to EAE MAKİNA A.Ş. to supply more robust, detailed data without credit. Finally, the Energy Savings and Industrial having to write custom, one-off definitions Competitiveness Act would encourage energy and translations for every piece of equipment. efficiency through stronger building codes, Those custom definitions and translations aren’t business initiatives and other measures. a big deal when there are only a few pieces of equipment, but are prohibitively expensive when It remains to be seen whether the early action in there are more machines. MTConnect avoids that Washington will deliver tangible results that lead expense. to a stronger manufacturing sector and increased economic growth. n What have the new administration and Congress been focused on in terms of U.S. manufacturing?

Consumer confidence soared in the aftermath of the election, reaching a 17-year high in early March. Small business confidence also surged on the President’s promise to enact fundamental tax

44 cecimo magazine | spring 2017 RESEARCH AND TECHNOLOGY

The strategic framework for additive manufacturing deployment in Europe by Dr Paula Queipo, Director External Relations, Parque Científico Tecnológico de Gijón

EUROPE is on the global race of Additive the knowledge-based and business Manufacturing (AM). Both at political development potential. and industrial levels, it possesses great potential to become a world leader in the The approach includes the development development and deployment of these of a roadmap describing existing technologies. However, despite the existing bottlenecks on both technological and non- ecosystem, support and capabilities, the technological aspects (i.e. standardisation, global picture for European competitiveness education…) that can constitute barriers is being threatened, due to aggressive to AM adoption and exploitation, around strategies and important investments made specific value chains for the health, by other countries. aerospace, automotive, consumer goods, electronics, energy, industrial equipment In view of this, Europe needs to put together and tooling, and construction sectors. the fragmented AM community, combine its resources and capabilities, and act in Moreover, a one-stop shop for mapping What was said a coordinated manner. In order to do so, the AM ecosystem in the form of e-tool has the effective implementation of a clear been created and it is being populated. The “Additive production methods fit well European AM strategy for the short, medium tool combines a project, stakeholders and with the needs of the aircraft sector. and long term with concrete objectives is regions database with cluster functions But there are still bottlenecks, like in needed. along sectors, value chain segments (i.e. the qualification and certification of modelling, design, materials,...), AM process additively manufactured parts, which “AM-motion” H2020 project came up to and materials. It is free to use and will be in part hinder the benefits in time contribute to this target and it tries to maintained after the project ends. saving that this technology offers. answer the following questions: Critical for the project success is the By laying out concrete proposals • How to better use the available involvement and engagement of players, to develop common standards and knowledge? especially from industry. In fact, the project, tackle other barriers, AM-Motion • How to keep on going from technology coordinated by the Spanish technology looks into core issues of the additive to manufacturing? center PRODINTEC, counts three key manufacturing debate in Europe.” • How to capture the value and gain industrial partners in the field: Siemens, competitiveness/leadership? Airbus and Materialise. Ignacio Zamora GÓMEZ Head of Airframe RFE Research & Key words are: Among the other activities, five Experts Technologies & ALM at Airbus • to provide clear directions and goals groups will be created and involved in • to accelerate smart networking and different tasks and events of the project. cooperation. Furthermore, the lack of industrial best practices that can motivate the What was said These aims require the development implementation of AM in more traditional of a common vision that goes beyond sectors or investment on these technologies “There is a need to collect more technology aspects, identifying competitive will be addressed with the development market intelligence for the European advantage, bridging complementary and validation of a set of success models for additive manufacturing sector. Europe capabilities, setting strategic priorities and business collaboration. has still a large reservoir of untapped making use of smart policies to maximise potential in mature and less mature Finally, AM-Motion intends to encourage application areas. Getting a sense of social and market acceptance of these where we are really standing today innovative technologies by wider is very helpful for the industry and dissemination, availability of educational the policy community. AM-Motion is tools (mobile application-App) or skilled- certainly a helpful tool to serve this based training activities, as a summer school purpose.” for students. These are just some examples of the coming outcomes from this project to Michel JANSSENS the whole AM community and beyond. n Researcher at Materialise

In AM-motion, we connect, because AM Matters! This project is co-funded More info: www.am-motion.eu by the European Union Paula Queipo spring 2017 | cecimo magazine 45 KRAKEN: the unique hybrid automated machine by José Antonio Dieste, Engineering Manager, AITIIP Centro Tecnológico

1-Additive Metal Equipment 2-Additive Polymer Equipment 3-Substractive manufacturing head 4-System controller 5-High level control interface

machine tool manufacturers because it can lead to increased efficiency, accuracy and speed, as well as reduced costs and environmental impact in line with the expected results. Hybrid machines, increasingly demanded, offer additional possibilities by marrying subtractive and additive manufacturing, and facilitate production of geometrically complex parts. Cracking the details including planar horizontal layer In the KRAKEN project, new additive strategies, and new direct 3D free-form Expected results technologies, which target large areas and approaches. The future prediction is that the KRAKEN use aluminium grades as well as thermoset • Full integration, validation of the machine will be an affordable solution for materials, will be validated at the lab scale all-in-one KRAKEN machine and the customised production of large size and then integrated for demonstration in its demonstration in three real functional parts. It is expected to see a industrial relevant environments. case industrial scenarios, involving decrease in time (40%) and cost (30%), and automotive and construction sectors. an increase of productivity (at least 25%) in Moreover, KRAKEN will collaborate to the • Definition of commercial paths and comparison to the typical manufacturing. consolidation of the hybrid manufacturing strategies (standardization requirements, Moreover, a 90% reduction of the required value chain through a consortium selected market analysis, users acceptance, green floor space is estimated because the with the aim of linking research results to procurement procedures, regulatory machine will include a ceiling installation technological necessities in the fields of issues) for the implementation and broadly used in the industrial applications. software, monitoring, automation, materials, exploitation of KRAKEN. n standardization and end-users. • Demonstration and quantification of savings on raw materials and energy DISCLAIMER: The project leading to this The future success of KRAKEN, in obtaining due to the efficiency of the novel hybrid application has received funding from the large, finished, functional components manufacturing processes. European Union’s Horizon 2020 Research and directly from the Computer Added Design Innovation Programme under grant agreement

(CAD) in only one machine, requires working No 723759. on several technological challenges, which Machine tool industry explores additive can be summarised as follows: manufacturing • Creation of the high effective additive Participation of various relevant businesses system for large metal parts by is the key strength of the project. KRAKEN developing AMHT (Additive Metal Hybrid consortium brings together partners Technology) for aluminum grades from the industry (having a good balance • Preparation of new polymer-based between large companies and SMEs), additive manufacturing system for research organizations and industry large parts allowing formulation of new association representing machine tools materials. industry. • Optimization of the removal rates and accuracy, requiring new tools and high The interest of the latter one in participating speed milling concepts. to the project is driven by the fact that the • Adaptation of the machine behavior machine tool industry has always been to the specific material or situation looking ahead and finds R&I-generated José Antonio Dieste supported by sensors and robotic solutions as a good recipe for the future controller. development of its companies. Additive • Creation of new algorithms in CAM manufacturing is one of the Key Enabling This project is co-funded systems for hybrid manufacturing, Technologies (KETs) closely followed by by the European Union

46 cecimo magazine | spring 2017 RESEARCH AND TECHNOLOGY

3D priting skills for manufacturing by Dr Graham Small, CPD Training Manager, AMRC, University of Sheffield

The 3DPRISM project is funded by the across Europe. Personal interviews, focus 2017. A programme of demonstration / European Union’s ERASMUS+ programme groups, on-line questionnaires and desk evaluation workshops is foreseen in the UK, and has the objectives: research were used to define occupational Belgium, Italy, Spain, Greece & Germany in • To support VET provision on 3D printing profiles for technicians operating 3D the final quarter of 2017. n skills with guidelines, resources, OERs Printing technologies at entry level and and a hands-on training methodology. experienced level. Skills, competencies and For further details of the 3DPRISM project, • To identify new occupational profiles in knowledge required by these two categories please visit our website at http://3dprism.eu the manufacturing sector, to facilitate & of technician have been defined as a basis accelerate the integration of new skills from which to prepare suitable training and qualifications in VET. materials to be used by VET providers across • To contribute to the implementation Europe. These requirements have been of EU policies on qualifications, evaluated against existing EQF & ESCO transparency, mobility and a European frameworks. industrial renaissance, creating secure & sustainable jobs. In late 2016 a survey was made of all existing training materials and other The project is led by the UK’s University documentation suitable for the preparation of Sheffield Advanced Manufacturing of on-line e-training modules to meet the Research Centre Training Centre (AMRC) needs identified in the earlier training with consortium members from Belgium requirements survey. These materials are (CECIMO), Spain (FLORIDA), Greece (EXELIA) now being used to construct a full suite and Italy (CIMEA). It is scheduled for of e-training modules covering the wide completion in February 2018. range of additive manufacturing processes, materials, software and hardware variants Graham Small Using a methodology developed early in currently used in industry. These modules the project, an extensive survey was made will be incorporated into a massive open of the requirements of industrial end-users online course framework (MOOC) by August

spring 2017 | cecimo magazine 47 Technology industry is the largest and most Machine tool manufacturers happy to invite our European colleagues important business and export sector in A branch group for machine tool of companies, associations and other Finland, creating the basis for the Finnish manufacturers was established 1986 and stakeholders to the conference. Last time in welfare state. The technology industry it joined CECIMO ten years later in 1996. It 2015 there were over 600 participants from makes up 50% of Finnish exports and 70% has only 10 members and the production 25 countries, which is of course a minimum of R&D investment in the private sector. share of the total CECIMO production is less target also this time. The event is free for The sector employs almost 280,000 people than 1%. Most of the companies provide the participants, but you need an invitation directly, and 700,000 people in total. This rather fully automated and sophisticated with a registration code. If you have not got equates to about 30% of the entire Finnish production lines including the controlling an invitation yet, do not hesitate to ask us or labour force. software than individual machine tools. the other partners. More information on the Digitizing the customers´ manufacturing event can be found on www.mpdays.com. Technology Industries of Finland is the processes makes life cycle services a more Manufacturing Performance Days is an lobbying organization for the sector and and more important part of the offering. executive and visionary conference for its member companies. We promote Nevertheless, the companies and our manufacturing industries, researchers competitiveness and the operational delegates to CECIMO have been active and technology and service providers preconditions for the technology industry, during all the past 20 years in different roles worldwide. This highly appreciated which comprises five main sub-sectors: in CECIMO Committees and Board. They event will bring together internationally Electronics and electro-technical, have found the European cooperation and recognized experts and academia to Mechanical engineering, Information networking very useful and they appreciate discuss and represent industrial best technology, Consulting engineering the value created by the active CECIMO practices and operational excellence, novel and Metals industry. The federation was team. business concepts as well as scientific and established already in 1903 and has today technological breakthroughs in the field. In about 1,600 member companies. Manufacturing Performance Days 2017 the theme will be Towards Outcome 29.05.2017 - 31.05.2017 in Tampere Economy. More information on the event Branch groups and associations Technology Industries of Finland is a can be found www.mpdays.com. n The Federation’s branch groups and strategic partner of the event and we are branch associations form an extensive collaborative network among our members. We currently have 10 branch associations “We would like to see a new industrial strategy including an action plan, not and 25 branch groups, in which some 1300 only at the EU level, like it was done with the Joint Declaration of different companies participate. The branch groups European Associations, but also at the national level. Some of the actions, like and associations operate independently those in the field of skills and education, must be done in the member states according to their own strategic plans, while and close to the companies. Digitizing the industry is a good example where taking account the joint goals of the entire we already have many national initiatives, but also coordinated actions at the technology sector. Each group has an own EU-level. variety of activities like: The internal market is very important for a small • Lobbying for better business country like Finland and we really hope that the environment, rules and regulations for elections this year will not bring more bad news, like the sector. it was Brexit last year. It is too easy for the politicians • Exchange of statistics and knowledge, to blame the EU for all the mistakes and unsuccessful experience and best practices. politics. Actually, we should provide them with • Development of business and success stories of the EU and evidence proving the technology competence. connection of our welfare and growth with the single • Research and development programmes. market.” • Education. • European cooperation. Ilkka NIEMELÄ Director, Technology Industries of Finland

48 cecimo magazine | spring 2017 INSIDE CECIMO

Meet a CECIMO Delegate An interview with Robert Nefkens, CEO of Hembrug Machine Tools

From left to right: Robert Nefkens (CEO of Hembrug) and Dick Harms, Director of the LiS (Leidse Instrumentenmakers School), to whom Hembrug donated a machine to raise students' skills.

Hembrug Machine Tools is based in the outskirt automotive sector. About 40% of the machine of Amsterdam and Robert Nefkens has been its tools are sold to the automotive sector and chang- CEO since 1996. CECIMO conducted an interview es in the sector in the next years, even decades, with him on different aspects of the Machine Tool will affect us. Our industry has a strong depend- industry. ence on the automotive and it is important, both for the individual machine tool builder as for their Why to be a CECIMO delegate and what are its representative organisations to have a clear vision benefits? about the direction of the changes. The purpose of an organisation must be relevant to its members. CECIMO fulfils this requirement in What are the new challenges set by digitisa- many ways. tion? How do you think the European Commis- sion can help the machine tool industry cope Machine Tools companies are mainly family with it? owned SMEs. We have difficulties in reaching the It’s a very broad topic and it’s difficult to cover European institutions and have our voice heard. everything: CNC, KETs, CAM modelling, studies of Moreover, the EU officials are not familiar with our dynamics, and so on. Though, how can we be an sector and what are our needs and challenges. active part of such changes? We don’t expect the People do not even know what’s a machine tool European Commission to be of significant help - they think of a Black & Decker. I can say that in this area. We must do it ourselves and build a CECIMO has proved to be excellent in presenting network together with researchers, universities us at the international level and that’s already a and suppliers to come up with new ideas and face sufficient reason. challenges set by digitisation. It’s important that people within the EU ease these links with R&D CECIMO is also important for providing regular and customers. statistics and projections. It helps a manager mak- ing choices for the future, especially in markets For example, a main issue linked to digitisation is like China and Asia. For example, I became a that customers do not allow the MT producers to CECIMO member in 2008, when the crisis erupted. connect to the machine. The reasons are many, The forecast of “Peter Meier” helped us coping like the machine is connected to the internal with it and formulating a strategy in the long term. system, but all of them show one concern: they do Membership keeps also my mind sharp. I discuss not want to give direct access to the machine as topics relevant to the sector with colleagues and they are afraid of sharing information. Sometimes, our close contacts give us inspirations. At the last it can also be they don’t want you to know what General Assembly, we looked at the future of the you’re making.

spring 2017 | cecimo magazine 49 How do you attract young talents to your com- R&D too is done inside. It’s an interesting process, pany and what are the skill gaps you face when because we materialise the project in-house recruiting? within a couple of years. When possible we like to It’s indeed a challenge to attract and keep them. work with our customers. We are hesitant about One reason is that the image of the industry is still looking for EU-support. The lead-time from start dirty and noisy. We need to communicate that applying for a grant and the actual starting time it’s not like that anymore. We do the maximum to of the project is too long. Especially if you have a keep our locations clean and silent, especially to project with good market potential, you do not decrease the noise. CECIMO is doing an excellent want to wait. job in promoting a different image. How do you see the development of the Ma- We do offer internships through universities and chine Tool sector in the coming years and how high schools, so we can see the skills available - can CECIMO contribute to it? whether they can become potential employees. There are so many things that will affect the Ma- Once we hire them, we make sure that they keep chine Tool sector: industry 4.0, changes affecting learning via internal and external courses. We offer the automotive sector (i.e. swift from gasoline them an education, so they will grow into mature to electric cars, or autonomous cars), energy workers in their profession. transition from traditional biomass to renewable resources, and so on. The skill gap problem is that young persons start without specific knowledge and, depending on Let’s look outside the EU. Are the USA going to the job, it might take years to train them. In the be more protective in the coming years? If so, Netherlands, we do not have specific curricula for what will be the impact on our industry? We need the machine tool industry, so in some cases we to have a level playing field: machines from the need to send our employees abroad. United States need to have the same treatment as machines imported from Europe. CECIMO shall Do you fell competition from big enterprises? keep the finger on the pulse to see what happens, Sometimes we do. Big enterprises can offer a inform us of new trends, and pressure the EU to wider range of jobs and seem to offer a clearer keep the level playing field. This principle should career path. On the other hand, we also do have also be applied to export licences from Europe our advantages. Employees in smaller companies to other countries. For example, if a German can have a clear and quick influence and their jobs company gets an export license, a Dutch or Swiss are less narrow. They are also closer to the final should also be able to get it. A database which product, they can see the end result with their covers not only the refused export licenses, but own eyes. also the granted, will be helpful. We must ensure the same rules. n

50 cecimo magazine | spring 2017 CECIMO NOTICEBOARD

Joined CECIMO in 2016-2017

BELGIAN DELEGATION DANISH DELEGATION PORTUGUESE DELEGATION Rune Jacobsen Gonçalo Lobo Xavier Marc Van Opstal Senior Advisor General Director Managing Director The Manufacturing Associacâo dos Nedschroef Herentals N.V. Industry - a part of the Industriais Metalúrgicos, Confederation of the Metalomecãnicos e Afins Danish Industry de Portugal

SPANISH DELEGATION SWEDISH DELEGATION TURKISH DELEGATION

Juan Andueza Calle Beckvid Mustafa Kiliç General Manager General Secretary General Manager DIMECO, S.A. MTAS (Machine & Tool Erkekoglu Pres Makina Association of Sweden) Ltd. Sti.

TURKISH DELEGATION CECIMO SECRETARIAT CECIMO SECRETARIAT

Manuel Escamilla Ahmet Özkayan Giorgia Zia EU Public Affairs General Manager Communications Officer Ermaksan Economist

Upcoming Events

Additive Manufacturing European Conference 7 June 2017 - Brussels

CECIMO's 2017 Spring General Assembly 17-20 June 2017 - Rotterdam, The Netherlands

EMO Hannover 18-22 September 2017 - Hannover, Germany

CECIMO's 2017 Fall General Assembly 21-22 November 2017 - Brussels, Belgium European Association of the Machine Tool Industries Avenue Louise 66, 1050 Brussels, Belgium Tel: +32 (0)2 502 70 90 Fax: +32 (0)2 502 60 82 www.cecimo.eu Credits: CECIMO Magazine Spring 2017 Member Associations Publisher Austria: FMTI Netherlands: FPT-VIMAG Filip Geerts Fachverband Metalltechnische Federatie Productie Technologie / Industrie Sectie VIMAG Editor www.fmti.at www.ftp-vimag.nl Emir Demircan Belgium: AGORIA Portugal: AIMMAP Contributors Federatie van de Technologische Associacâo dos Industriais Volker Bellersheim Industrie Metalúrgicos, Metalomecãnicos e Michael Berz www.agoria.be Afins de Portugal www.aimmap.pt Valeriia Boldosova Czech Republic: SST Alexander Broos Svazu Strojírenské Technologie Spain: AFM - Advanced Manufacturing Emir Demican www.sst.cz Technologies Gereon Deppe Asociación española de fabricantes José Antonio Dieste Denmark: The Manufacturing Industry de máquinas-herramienta, accesorios, Peter Dröll a part of the Confederation of Danish componentes y herramientas Manuel Escamilla Industry www.afm.es ffi.di.dk Lina Huertas Sweden: MTAS Christian-Friedrich Lindemann Finland: Technology Industries of Machine and Tool Association of Alfredo Mariotti Finland Sweden Robert Nefkens www.teknologiateollisuus.fi www.mtas.se Ilkka Niemelä Paula Queipo France: SYMOP Switzerland: SWISSMEM Syndicat des Entreprises de Vincenzo Renda Schweizer Maschinen-, Elektro- Technologies de Production und Metall-Industrie Kamila Slupek www.symop.com/fr www.swissmem.ch Graham Small Paolo Streparava Germany: VDW Turkey: MIB Carl Martin Welcker Verein Deutscher Makina Imalatcilari Birligi Douglas Wood Werkzeugmaschinenfabriken e.V. www.mib.org.tr Giorgia Zia www.vdw.de United Kingdom: MTA Italy: UCIMU Copyediting and production The Manufacturing Technologies Associazione dei costruttori Italiani Association Giorgia Zia di macchine utensili robot e www.mta.org.uk automazione www.ucimu.it

is the European Association representing the common interests of the Machine Tool Industries globally and at EU level. We bring together 15 National Associations of machine tool builders, which represent approximately 1500 industrial enterprises in Europe (EU + EFTA + Turkey), over 80% of which are SMEs. CECIMO covers more than 97% of total machine tool production in Europe and more than one third worldwide. CECIMO assumes a key role in determining the strategic direction of the European machine tool industry and promotes the development of the sector in the fields of economy, technology and science.