Radio Mirror 3401.Pdf
BARGAIN BOOK SALE
Our annual inventory shows that we have a small remaining So it has been decided to sell out all of these books which we stock on all the books pictured above. Rapidly advancing printing now have in stock- AT BARGAIN PRICES. After this present lot is sold we will in all probability never print any more copies. and binding costs will probably prevent our reprinting these books So here is your opportunity to get any or all of these most interest so that they could sell at their former low prices. ing books- at but a fraction of their former price. Closing Out Remaining Stock of These Great Books AT THESE AMAZINGLY LOW PRICES
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AC,"ff A " FirS! N igh!" in Hollywood- g Please send your iJlusrrated {older " Radio Tours" with sra· rion ma p and "radio yar dstick" , Ride your radio to the Mardi Gras . " get its glamour and III I lim enclosing 10<: in stamps AJJrm color touring via Radio! {or postage anJ handl ing. (COllpOII mllJlb, wlI ro RCA RuJioJron Co.• CamJ,". N. ).! 23 " - .. H VOl. 1 NO. 3 JANUARY. 1934 J U L I A SHAWELL • EDITOR BE LLE LANDESMAN • A SSIST ANT ED ITOR WALLACE HAMILTON CAMPBELL . ART DIRECTOR . s p e c I a f e a t u r e 5 Editorial ...... • ...... 3 Our Headliners Me and My " Raddlo" Hot and Airy ...... By Mercury 4 S. l. Rothofel (RoX'! to you), who's been on the air long enough to know Latest News and Gossip of the Broadcasters everything about broadcasting, tells What's Wrong With Radio-According to Roxy .. By Maris "What's Wron:! With Radio" in on Anne Lane ...... 6 interesting and revealing interview The Famous Aicman Analyzes the Industry for this month's RADIO MIRROR. Whether you agree with him or not Vass You D.ere Sharlie? ...... By Herb Cruikshank 8 you'll admit he knows his subject and The Real Jack Pearl Presented to You in this article gives food for serious How I Keep Bing Straight...... By Dixie Lee Crosby 10 thought to broadcasters and fans. M rs , Crosby Tells All . When Bing Crosby persuaded beautiful Dixie Lee to Roses and Drums ...... By Rhoda Hague 12 give up a movie career and become Mrs. Crosby he gave his lovely wife a full-time job. So the cameras The Romance of a Drama Hour haven't seen her for a long time, whot with taking core Mike's Happiest Couple ...... By R. H , Rowan 14 . of her baby and managing Bing. In a fascinating story They 're May Singhi Breen and Peter De Rose she has written herself, Mrs. Crosby tells his public Women In Radio ...... By Mary Margaret McBride 16 "How I Keep Bing Straight". If Dio genes lived today and met A Famous Woman Executive Speaking Boron Munchausen he'd throwaway The Ole Maestro ...... By Camilla Jordan 18 his lantern and give up, for Jock Meet Ben Bernie as He Is Pearl has mode the famouS character Turning Poi'nts In -Their Lives ...... , 20 the most daring and amazing fabri cator of the era. But Mr. Pearl and Strange Moments that Made Things Different his radio career are a thrilling story You. Ask Her Another...... 22 which Herb Cruikshank tells in "Voss Lulu McConnell Still Crazy You Dere Sharlie?" The Ole Maestro, Ben Bernie, who's been 9dding to the amusements of Chicago these Radio Mirror's Gallery of Stars post several months comes, in for a bit of airing in a Harriet Hilliard. 23 Ethelyn Holt . ., . 26 personality sketch of the popular radio leader who Po,trO II I» Ray I.u Jach ol< Po,l,oit by Jou ,.. At,'ri. M eEJ /ioll mixes gags and blue notes all in the couse of foamy John McCormack . 24 Ru ss Columbo 27 libations. P,,,tra,' by Ray Lt, Jack.toN Pnrlroj/ by l nittd A , t".:fj May Si nghi Breen a nd Peter De Rose, who met and Genia Fonarjova . 25 Marge Damarell .. . 28 loved in a broadcast studio, COme in for this month's Partrail b,· Na y Lt~ Jack.wtl POI'trait by .\lo/utet Sty,naur title 05 "The Mike's Happiest Couple", They've been Myrtle V dil...... 29 married for several years, and R. H . PM/ra;1 by !Ialo iu Seymour Rowan tells you why they're still happy and successful. So-O-Oh ...... , ...... By Mike Porter 30 Mike Porter, in the second installment Second Installment of Ed Wynn 's Pen Portrait of his absorbing story, "So-O-Oh", concludes his keen analytical and en A Quiet Evening With the Aces ...... 32 terta ining study of Ed Wynn, the Per Mr. and. Mrs. Goodman Ace at Home fect Fool who's been two kinds of a What 1934 Holds For Them ...... By G . E. Jordan, Jr 34 fool in his lifetime and yet not so Astrologically Speaking, of Course foolish after all. Then Bertha Brainard, radio's most Gard's Chosen People ...... By Gard 35 important womdn executive, goes into the future possibili Gard Caricatures More Favorites ties of her sex in the business end of broadcasting which We Have With Us ...... 36 Mary Margaret McBride so cleverly narrates. Be All the Programs You'lI Hear On the ChainS sides, there are a dozen more features and departments Gilding a Radio lily ...... 38 to hold your interest from cover to cover in this issue. But you haven't read anything yet Gorgeous Fashions on Vera Van until t au get the February RADIO Radio Mirror Homemaking Department, . By Sylvia Covney M IRROR with a hilarious portrait Let's Give a Repea l Party ...... 40 of Burns and Allen in action, and a score of newsy, brilliantly written Jack In the Bowl ...... · . . · · · ··· ·· · · · 41 stories and such radio art as you've Cooking With the Stars...... 42 never seen before, "Our Publ ic" Broadcasting ...... ·· ·· · · 44 Letters from Our Readers Radio Mirror Crossword Puzzle ...... · · · · . . ·.· ·· 64 I(AOIO M I R.R~I( (Copyr.'l{hl 19.'13) IS fully l,rOI«t THERE is a tendency among human beings to regard I like I should be satisfied. It's disquieting, of course, to too lightly the things which are accessible, to put liHle find that just on an evening at home, none of one's par value on what comes to them easily. Generally, it is the ticular favorites is scheduled, but that's my hard luck, for man o n a pass who is the play's severest cr ~ tic . And I know that the radio world isn't made just for me. perhaps that's what is wrong with radio, carrying out the If I see one or two or a half-dozen poor ploys I'm cer fallacy that what is free can't be very good', a sort of tainly not going to condemn the theater as an institution, a suspicious weakness for looking a gift horse in the mouth. and if I happen to view se veral motion pictures that don't Don't get me wrong. Broadcast programs are not any appeal to me, I'm not going to stay away from the where near perfect. Sometimes, some of them annoy cinema houses forever. And so, if I'm fed up with me. too. There are any number of acts on the evening crooners or jittery sopranos, I surely won't throw my set air theater I could be without-and I am, for I simply out of the window. twist the dial and get something more to my satisfaction, Then, too, if I happen to get poor reception on an a privilege accorded every set owner. Not only do I antiquated receiver I'm not going to blame the broad believe that there is wide room for improvement in the casters instead of myself, and if a voice comes over the calibre and type of air entertainment, but I think that air into my home terribly distorted because my tubes need some of the sponsors who spend their good money on this replacing, that's my fault-not the singer's. ether sales promotion are very, very shortsighted in not The broadcast executives are frantically trying to im seeing the immediate opportunities for making their radio prove radio entertainment, and sponsors are desperately shows better. But it's their money they spend and their seeking the sort of programs the MAJORITY wants be product they exploit. cause that's the only way stations can continue to hold However, there is the listening side to this situation their audiences. which might come in for criticism, too. What was wide In the meantime, when an invalid can have hours of eyed wondering over an almost magic phenomenon a pleasure every day without moving her head on the pillow. dozen years ago became a complacency of familiarity when isolated men can have evenings of music in far off that with some set owners was later succeeded by a lumber camps, when a Princeton man in South ' America hypercritical attitude. Because nothing pleases them very can hear the cheering squad as his team wins the game, long, because their appreciation is only for something when people who can't afford to go out for their amusement that's new and theirs is a standard of novelties, they soon can be entertained free at home, there's a lot to be said weary of anything. They want tricks-a rabbit out of a for radio broadcasting, and the legitimate theater of t~ hat, only not the same rabbit and not the same hat- day isn't so near perfect for all the centuries it's taken every night. . to develop the art and technique of entertaining across I was an awed adolescent when I first went to a broad the footlights. cast studio and I'm still fascinated by this radio business. I can remember the excitement of get- ting San Francisco on our first set and I can still get considerable pleasure out Sh ~ of owning a radio. Naturally I would rather have my Philharmonic music right in Carnegie Hall, and when I listen to opera I prefer it should be from a comfortable seat in the Metropolitan. I'd rather be on the field , freezing though I may be, when my favorile football hero makes a touchdown aDd I'm one of those people who like their theater straight across the footlights, But I realize there are millions of people who can't have all this, and there are occasions when I like an easy chair in the living room myself. So I appreciate the bounties of all this etherizing, and chuckle over a quip -- of Ed Wynn's, laugh with Sharlie over the Baron's fabrications, sit enthralled while Irvin Cobb tells one of his in imitable stories, marvel at the smooth ness of Alexander Woollcott's tongue, get a kick out of Gracie AI/en, and wait until after midnight for Cab Calloway's music. At the same time I can disregard what doesn 't appeal to me and leave it to those that like it. But because I happen to lik e Mr. Wool/ cott and somebody else finds pleasure in Jeannie Lang 's silly little · singing, I'm not foolish enough to demand that there must be more of the Town Crier and none of Miss Lang. I'm just one of miifions, and if I get a little of what 3 to take it. He's had occasions to find out T HE Columbia Broadcasting System with its ·own And wasn 't it great stuff for the newspapers, smarting in organization for gathering the new~ certainly has started resentment at radio's encklachment on their news preserves. TELLING n TERSELY : Shyest of by something. Right off the reel it pulled a boner. Some How they did jump to it! The Chicago Tribune, already all maestros is Victor Young, who squlrm~ convicts escaped from an Indiana penitentiary and there disgruntled at Columhia because its Station WGN is no under an ,intervie,,' .. George Jessel was wide public interest in their pursuit by the State longer a link in that chain, nearly blew up with righteous think~ nothing of an airplane flight from Police. Steve Trumbull, a Columbia news man, sought indignation. In news columns and editorials it cried for New York to Hollywood to spend a day MERCURY to dramatize the chase by broadcastmg from the country the blood of the perpetrators of what it was pleased to with Norma Talmadge . . . The tune side the story of a woman who saw a couple of the flee regard as a broadcast fake. The World's Greatest News "Three Little Pigs" went into decline try ing felons. As she spoke, gun shots filled the air, bringing paper stirred up so much dust that Captain Matt Leach, of ing to hog the ether . . . Don't ask Oon realism and thrills to the 10lks on the loudspeaker end. the Indiana State Police, got indignant, too. Then Col Restor to play a tango or a rhumba. He Who fired those shots? umbia, as a gesture to the press, fired Trumbull (he won't because he hates 'em . . . A jury Hot news That was the question that caused all the trouble. Surely. promptly landed another joh exploiting Olsen and John passes on every gag that goes into a Bert they weren't fired by the escaping prisoners; by the time son on the air) and the whole thing blew over. Lahr broadcast. Usually the verdict is never knew till the lady got on the air they had passed there two days Columbia. the more aggressive of the webs in this contest "Guilty" . . . Annette Hanshaw is tired previous. And Trumbull swears he didn't shoot off so much with the newspapers, thus loses the first skirmish. But that being called a "blues singer". Suggest a as a firecracker-or arrange for anybody else to do so. doesn't mean that the National Broadcasting Company new sobriquet and you'll make her happy now about your The idea listeners got , of course, was that the posse, hot isn 't as much concerned. It 's just a difference in tactics. . . . Arthur Lake and Florence Lake, ju in pursUit. was ttamIng riot guns on their prey. NBC having scored a victory by its broadcasting of the venile movie stars now doing "Babes in favorites ,on the And what were the police doing there two days after Urshel kidnapping trial in Oklahoma City at the same Hollywood" on the NBC kilocycles, plan wards? time Columbia was making a mess of the Indiana pri~oo and 'write those sketches ... Harriet Hil Here enters the single comedy element in the story of break. The president of NBC, Merlin H. Aylesworth, is a liard turned down an offer for the Shu ether lanes a good idea that went wrong. Inside dope has it that the general who l·ikes to win his battles by strategy and with berts' Ziegfeld Follies (how funny that microphone men found the coppers in a nearby speakeasy. out hloodshed. You'll get an idea of how he works when looks ') to continue singing with Ollie Full of apple jack and enthusiasm for the hroadcast. they you learn he pals around with Kent Cooper. general mana Nelson's orchestra . Babe Miller. are supposed to have supplied the sound effects entirely ger of the Associated Press. He also maintains cordial vi\'aciou~ and pretty s()lol~ t . of their own volition. According to this explanation, they social relations with other hig newspaper executives. Really, int rigues the interest of were just a bunch of good-hearted cops on a hender-or, you'd be surprised what a druhbing at golf those puhlishers dancers at the New at least . hent on whooping things up for the radio cus can give NBC's prexy. But Aylesworth remains high in York hoteb tomers, regardless. their regard, a fine fellow who knows how- and when- a divorcee with three boys. .lust n' cently the stork left anoiher to com plete the quartet, this last, of course being a genuine Tihhett. But the ne~t time you hear Lawrence on the air. don't picture him as straining his ton sils to keep the Big, Bad Wolf from the Tihbett door. He not only married a lady with a long name-she was Mrs. Jennie Marston Adams Burgard, San Francisco society leader-but also a lady with a lot of ready cash as w~1I as kids. Mrs. Tibbett's husband (that IS the immediate predecessor to the singer) was John C. Burgard, the wealthy Cali fornia sportsman, and he settled plenty for the support of his three sonS and their mother. The court a couple of months ago named the ex-wife guar dian of the children- they are all under l4-and so the Tihbett marriage must he regarded as a happy union of art and finance. They are wonderful he1r In Moran and Mack have some Do You Know That fun on their own just before I ane Froman doesn't sing in the bath one of their big broadcasts. tuh but she does listen to the radio while taking her ablutions . . An oversupply of sopranos hut a short age by wearing painted pussies on her hare of tenors is reported by the networks .. " Whispering .lack" back . . . George Moran, of Moran and Smith was once a photo-engraver . . . lora Lay man IS mak Mack f'The T wo Black Crows") is married ing phonograph records in five languages . ' New York to~ Claire White, forme rly of Earl Carroll's City has 409 radio police cars In commISSIon ". John Rose Marie, the tot with the "Vanities" . . ' His partner, Charles E. Mack. f-'ogarty can remember 'way back when he w~s In the big voice, shivers and winks is an authority on Norman architecture. which wholesale fruit business in Montana. '. Helore dlscovenng as she greets the new year. certainly qualifies him as an intellectual. her talent Ethel Waters was a ~cullery maid . Frank Black, NBC's general musical director, rushes around the Lawrence Tibbett, the baritone, ha~ a wife and four sons. studios with a black derby firmly planted on 1m head . His family was acquired mostly ready-made for he married Iloward Marsh started out in (Conti1lued on paRt 51, S AT'S ~RO . NG D • A o R D G T o - THE AIR'S VETERAN SHOWMAN DIAGNOSES BROADCASTING ••• BY MARIS ANNE LANE " R ADIO Annuunct:rs give me a pain ROXY SAYS: " 'Great stuff, Roxy', he said, 'that God audience. It ' ~ only a split second from Left to right, S. L. Rothafel giving ~ituation in radio now surprisingl.v paral in the neck!" hless-you bunk was great hokum. Keep it Broadway to the ~ost isolated farm. The his ideas further thought; ROIY leis that in the movie~ fi1 teen "ear:. ago Them's t he sentiments of Radio panders where it should in l ' . artist enters the home, and if he's sincere with Wiley Post and Thomas A. "Nadio is shy on showmanship. 1 hi:. is Samuel Lionel Rothafel. "RoxV" to you, cater. "I blew up. he becomes a friend. Otherwise he's tuned Morgan, president of the Aero the fault of the patronizing sponsors. 1m and a hundred milliun more. ~ . "'It's out!', 1 exploded, 'Nothing that nautical Chamber of Commerce' ag1l1e , if you can. a theatrical director out talking over the old days with "Why is it," queries the Rajah of I{adio, As a d irect sales agency, sounds like hokum goes over the air from " In a theatre, you know, it's possihle to routing hi s entertainment so Ihat threl "that when one of those boys gets in front radio is a flop, my lips. I said that sincerely, but if it May Robson, veteran stage and singing sister acts follow one another ! close the doors and keep 'em in their screen star; the fa mous showman of a microphone his voice overflows with Radio is a builder of good will. sounds insincere, it's out!' seats. But on radio, a tLIrn of the dial talking to his public over the air. Yet you can tune-in on man) a station insincerity and affectation? Instead of and you' re out. Tile secret of success III and hear different sponsors olTer Idenllca I speaking naturally, cheerily, it Seems a Th ere'll b e no t elevision in our "T\VO days later a letter arrived from broadcasting is 1'0 get folks to tune-in acts one after the other- even identlc<1! certain ritual to mouth words like some, time. a little, old lady 'way down East.' and keep 'em tuned in! You can't trick selectioils. Now. of course, thi ~ could he Lord Dondreary with adenoids! Vast improvement in the me- She wrote: 'Your God-bless-you was a the microphone with insincere hokum. And frequently remedied hy a little intelligence and showmanship on tht' " It seems they must go in for that hlah- chanics. henediction. Your voice helped me to be radio is insincere. part of the sponsors. It would only he Ileces:.ary to em blah-hunk. The 'good old hokum'. they lieve that I will be blessed. I feel that in power a program director to so arrange the broadcasts that call it. Well, I've heen on the air for A nn ounce rs give me a pa in you I have found an intimate, si nce re "ft ADIO panders! Where it .should cater, it p~nders. By the entertainment would he thoroughly diversitied dunng twelve years, and expect to be for twelve in the neck. friend.' That's how come the words I that I mean that there IS a tendenc) , eVIdenced hy each of the twenty-four hours. Some day this will he done. years more. During that time not a syl- Will Durant doesn't know what spoke on that first broadcast happened to many others beside the anllouncers, to adopt an attitude Prohahly about the time they get around to the announcers lahle has passed by lips that didn't come stay in. of c~ndescension toward the audience. There's no attempt "As a direct sales a~encv radio is a flop . And tht: ~OOI1t' r from my heart. And none ever will. If a he's talking about. "Since then I have received upward of to face the listeners and say frankly : ' I think this program the sponsors realize it , the sooner they'll elimmate t.he time ever comes when I can't be sincere. i ,OOO.OOO letters. And right now I want is darned good entertainment , and I hope you'll like it. plethora of commercial advertising t hat is stutTed 1l1to the honest, 1"11 hang up the gloves or at least to say that Will /)urallt doesn't know too'. Oh, no! 'I he pseudo wise men are determined to 'tall- ears of potential patrons. Nadio is the f!,reates/ bUilder 0/ the microphone. and I sincerely mean what I say. what he's talking about when he makes such a wild state down' to the audience frolll false heights of self-imposed good will. But that good will may be destroyed by irrt .t~t "When 'The Gang' first broadcast back in 1922, I had a ment as that only nit-wits write fan letters. My files are superiority. The thought seem~ to he : 'Of course I wouldn't ing interruptions of a program to plug a product I he nice little closing speech all prepared. But then, as now, I full of letters bearing the signatures of highly intelligent ca re for this sort of thing mY$elf. I'm much too intelligent, very purpose of the hroadcast may he thwarted hy lack o j got to thinking of the folks way out yonder in the far-oIT. men and women prominent in many walks.of life. Bllt that but it's O. K. for the radio audience.' discernment. lack of showmanship. lonely places. People ill, isolated, stan'ing for some sort first one, from the little, old New England lady has the " It seems to me that I recall a similar situation in the "If I Wl're a merchant I would advertise my ware ~ of entertainment to lighten their bleak lives, and when it place of honor. theatre and in motion pictures. I remember a lot of refer through a combination of radio and newspaper advertising. came time to sign-off, I'~I forgotten my speech. So from "To me that letter is the symbol of radio at its best. A ences to 'twelve-vear-<>Id-minds'. A lot of sneers for t he I'd huild good will on the air. and I'd tell 'em what I had the depths of my emot iuns I said simply : symbol of the friendly, sincere democracy which · radio 'morons'. That :'as when the trouhle hegan for stage and to sell in the advertising columns. You can' t get awav from " 'Good night : pleasant dreams: God bless you!' should hring to the field of entertainment. Democracy screen. Chaos has followed. The fmal result is written in visual appeal. Right now folks are gOIng to the foothall "A radio official, probahly an announcer hy now, rushed doesn't lie in merely reaching vast audiences, but in estah the red ink of hankruptcy. I hope radio may profit bv games. The\' set' it all for themseh'es.' But what do the\ up. They're diplomatic that way. lishing a fellow feeling. a friendship, between performer and these example~ . The handwritIng is apparent. for the do when they get home? Turn (Contllmed 011 paf!,e60 1 (1 Jack Pearl has The lying Baron been a sta g e forgets his air role comedian for and tells the truth years. but his radio personality, for once in this Baron Munchau- thrilling story of a sen , made him the radio rise. great, glamorous ether fabricator by HERB CRUIKSHANK The Boron poses here with Jimmy Durante who impersonated the well known "Sharlie" in the M-G-M pic turilation of " Meet the Boron," and what a hilarious pair they make. ASS YOU DERE ? ' ... SHAR IE • ".... - CAUGHT the Baron \yith his pants down! form was a "Nazti" brown, his chest was Christmas-treed Gus Edwards. which to this day gives him the right to burlesque. And Jack. graced the cast of "The Beauty And this, mind you, just a Joan's throw from Dime with medals. All he needed was a swastika! But all ,he snub Winchell, Jessel, Cantor, Buzzell, the Duncan Sisters Trust", "The Powder Puff Revue", and poked dialectic fun I Square, laughingly labeled the "'Crossroads of the wanted was a belt to maintain the trousers he had donned and all the countless Edwards kid discoveries cluttering up at those ample Aphrodites, "The f.rench Widows" , to the World." at a proper degree of elevation. the sidewalks of New York. T he reason he began his career unholy joy of the gallery gods and the bald-headed row. It was an embarrassing moment even for a Baron, for it's Between introductions to Papa Pearl, the brilliant Billy in such distinguished fashion was a difference of opinion He was the German comic, the " Dutchman" of the show, difficult to look noble without trouser~ . Wells, a brother-in-law, a nephew. a secretary, "Sharlie" bet~ ' een Jack and the celebrated entrepreneur. Jack thought and probably the character he created was called either But, after all, fun is fun, and the situation wasn't as bad himself, several dressing-room dropper-inners, and sundry he was worth fifteen bucks. Gus didn't. Qu ite probably Gus "Schultz" or "Krausmeyer", with the odds in favor of the as it sounds. Fact is, the scene was back-stage on the New handsome, I-larvardish looking young men connected with was right. latter. Just how he came to do " Dutch" is problematical. Amsterdam theatre roof, and Jack Pearl was arraying him the broadcasting company, Jack managed to borrow a belt, But Destiny was written la rge for Jack Pearl- large as a Prohably because such characters were in vogue at the self in what some misguided prop-man conceived 'to be the and with his pants off his mind, to reveal something of his dirty word on a barn wall. And in his fifteenth year he time. Who can imagine burleycue without a " Krausmeyer"? uniform of a dog-catcher. For, you see, when Jack broad past, his present and his future. got his fifteen dollars and a job in the "School Days" com "There is a tale that little Jake acquired the accent early casts he does so from a stage. and an audience of pretty He was born Jacob Perlman, or did you guess. And like pany in \vh ich Herman Timberg starred. That. was back in hy mimicking a neighbor whose tongue retained the Teu nearly a thousand enthusiasts gather for the occasion. So so many of our greatest entertainers, he hails from the New the days of Ward &. Vokes, Harry K. Morton, and such tonic twist of the Vaterland. And another that a comedian to give them an added laugh he dresses the part. York Ghetto. He attended the schools of the city, and from Titans of the theatre. To be precise it was the cool, calm boasting the good, old Rhineland name of Danny Murphy Upon this particular occasion,. save for the sign in his the beginning was imbued not only with terrific ambition, Fall of 1910. The calm before the storm even then casting was suddenly stricken and Jack jumped into the role. In cap, and a certain cast of countenance, Jack might have 'hut with the perseverance to make his dreams come true. its shadow over Europe. any event, " Dutch" dialect was standard equipment for a been made-up to portray "der schoene Adolph", T he uni- His first distinction came when he was not signed-up by Thereafter came a session in that cradle of comic genius, trouper. And Jack was a trouper. (Continued on page 58) 8 9 from Bmg I~ to look helples!> and wIstful. l3ecau~ I~m l.: fit is by merely \.>ursting out laughing. No Dixie Lee gave up her own ha~ an enormous capacIty for bemg the Prince Charmmg body likes to be laughed at. In this- and and he doesn't often pass up a chanct.> to change that sad I'd venture to say in this only-Bing is no film future to become Mrs. and wistful look to a radiant smile by fulfilling my rl' exception to the rule. quests Bing likes you to laugh with him. natur Bing Crosby I and the famous If. Qn tht.> other hand, you try to reason with Bing, you ally, and his sense of humor is hardly con are battering up against a brick wall. As far as he's con ventional. In fact, the way he induces laugh crooner is her career now cerned, there's nothing reasonable in the world, and why do ter is often reminiscent of a Mack Sennett such-and-such a thing simply because it's a custom, a tradi Comedy. I Ie's just naturally slapstick. I've tion, or an obligation if said thing doesn't appeal to you al even taken to hiding all the lemon meringue the moment? He'll just lean back in a chair, stick both pies in case the idea should strike him to feet straight out 10 front of him, stare into space and plaster one of his visiting pals with it. Dick whistle. Nothing could change Bing when he gets idly Arlen and Jack Oakie have been narrowly ING may bl' the IQH Peck's Bad Boy as far as doing whistling and staring illto space but a stick or so of dYIla saved from many such a disaster by my exactl} what he pleases is concerned, but he's mite-and who could have the heart to set it otT ? Cer \V a t ch f ul ness, B always maintained a woman should always be tainly not me. I used 10 get" very exasperated. but having Bing cherishes an idea that in him is the allowed to have the last word, so with that vast under discovered what little good it did me, why, I curl.up in the stuff that will one day produce the Great standing 01 feminine psychology is it any wonder we get opposite chair and turn on a Heaven-help-me expression. American Novel. In this one idea, I won't along beautifully? You may can it madness (or simply Sooner 0'1' later, he stops whistling. razz my crooner, because I think he prob wifely dev(Ition) that I consider Bing the most interesting Bing would save your life at the expense of his- but ably could do it. Although he appears to go husband to be had- but" I call it" love. he'd probably forget to mail your letter, forget what timl' whistling and jingling keys and dreaming The first rule I abide hy in making Bing behave, (and I he was supposed to meet you, and forget the keys to the through the world, he is actually a keen devoutly hope I can conceal this story from him so he apartment. In other words, if I worried about such detail!> observer of human nature, and the few won't catch on to my subtle methods,) is by an indirect and expected Bing to be systematIc, my life would bl: stories he has wri t ten are not slapstick, but proce.s of suggestion. He's like the kid who was told not miserable. I'm perfectly willing to be systematic, and let gently ironic, to eat any jam, and who immediately dipped into the jam him go right ahead wandering down the Old Ox Road (or Though many, many misguided people iar out of sheer love of skating on thin ice. wherever his mind is durmg those punch-drunk periods when have tried to persuade Bing that he is an T he best thing I can do when I want a favorable reaction he doesn't know Whether It 's Monday or Thursday, "Jew actor, Ring himself is thoroughly convinced York or Paris, or Julv or January) that he is far from it. In fact , it strikes him that it is sort sion him by telling him so. He works in pictures; he sings Bing, as everybody knows. is slightly eccen of silly to get all h.et up over things as moving picture on the radio; he does personal appearances; he makes tric in regard to clothes. He is apt to look likt' heroes do, and as a result you see Ring relaxing (almost records. , know how many hours Bing puts in on each. a human rainbow, WIth a felt hat and golf sock, grinning) in the most gruellmg climaxes. Instead of pour But he insists that it's all fun. Perhaps it doesn't seem like lagging around his sport shoes. Here is an aver ing forth his lines with emotion and vigor, he is inclined to wo rk to him, but , never have to worry about getting age picture of Bing, and I'm not exaggeratmg. burlesque them. As a .result, he's probably gotten more him any place on time. He likes to sing too much to be The felt hat has the brim shoved up off his facl\ laughs than if he'd played it straight-but the directors are late! and tipped back at an unconventIOnal anglt' huying hair tonic to help them grow haCK the hair they As for outdoor life-I've discovered one thing. As long as over his cral1lum, giving an instant appearance tore out directing Bing. Bing has a chance to playa round of golf every so often, of carelessness. The shirt might be anywhen' But Bing's singing is quite a serious proposition. In fact, he's the most docile fellow in the world. The only thing from blue to magenta, and the tie a plain color he puts so much of his stormy personality into it that I that upsets him is a lack of time to get in a round. He from yellow to baby hlue. He might wear a think it is the greatest charm ahout his voice. I t seems enjoys fishing, and takes his pipe along with him. On the vest, he might wear a sweater, depending upon romantic, and it seems sincere. And that, after all, is 110 beach, he is a complete lazybones. He'll lie forever on the how the spirit moves him. The inevitable golf wOl1der:-for Bing is sincerely romantic. Another thing sand perfectly motionless like something washed up in the socks are woolly, and unsupported by anythlllg he doesn't like singing a song all the way through. It is waves. And he howls with rage if anybody gets playful so boring as garters. Gloves on Bing are as probahly the greatest revelation of him. He'll never sing and trys to bury him in the sand. By the way, he thinks rare as heliotropes at the South Pole. a sOl1g the same way twice, and interrupls himself with woman's greatest asset is to be ahle to converse with men He spends plenty for his clothes. In fact . if whistlings, hummings, and little silences filled in by the intelligently about sports. he makes any remarks about the innumerablt.> orchestra. A good way to take Bing's mind oil everything else, is to hats I've been buying lately. I just ralSI: m) Bing claims, even hoasts, about being the laziest man put the baby in his arms. As many times as he's held Gary eyebrows significantly. I can't do much aoout in the world. His angle is that people run around like a lot Evans, he still can't do it casually. And he can't croon to governing Bing's clothes binges. But the best of ants working their heads ofT- and what for? Neverthe his own son. I think he helieves that Gary Evans ~ight way to control his weanng an outlandIsh out less. Bing works good and hard.-hut I hesitate to disillu- consider it slightlv silly. (Continued on page 63) II Soft love words take the air when Eliza beth Love and Reed Brown. Jr., monopo· ROSES lile the microphones. RUMS War isn't what Sherman said it was in this thrilling romantic se .rial drama of the ether waves By RHODA OR the benefit of hut an ideal set-up tor mar Above. a hiq~ those who were tyr~ . There's been some fir~l spot in the broad F born too late. or class slaughter, expert lind sur cast with E:lilo who mischievously cut reptitious machinations hy ii beth love. Char their history c1~sse~ . lotte Walker beautiful spy named Bert: Georqe Gaul and the Civil War is being and superheroics on the pan Robert T. Haines. fought all over again of a handful of guys who an' in weekly skirmishes trying 10 dig their way out of at WASe. and its the Richmond hoosego\\ satellite stations. It where rats and Yankees and is turning Ollt to be Hehels make up a very inter quite a romantic esting group of martial hedtel- event, anti at the mo lows indeed. ment, the outcome The scene i~ the dark. must \ seems slightly in East Cellar heneath the kitchen ~ dount ; but it's heing of Lihhy Prison. The place i;" Pedro de Cordo whispered around the known, aptly, as "Rat llell ., ba impersonates studios that General l:our Union officers, stripped t OR a real radio romance that had its beginning in a of the De Roses. They started out in broadcast studio and after eight or nine years is still life channels far apart and there was F gOIng strong there's not another musical team on the nothing in the early experiences of air can ofler mote convincing contention for the title of either to indicate that their lines "Mike's Happiest Couple'" than May Singhi Breen and would draw together in a happy mar Peter De Rose. • . riage. So closely are the careers and domestic life of these two Their large suburban home in New interwoven that they never spend more than a f~w hours Rochelle is a regular mecca for the apart from each other, not longer than the time Peter takes social activities of "who's who" in the off to compose a new song hit and May uses to go to the radio world just as their New York beauty parlor or on a shopping expedition. apa rtment used to be an open house These two whose soft, soothing contributions to the NBC for. all the artists from the Manhat chain programs are heard several times a week are real tan studios after their evening broad air veterans. They began their radio activities hefore there cast activities were concluded. The was any such thing as big hookups and countrywide chains. p~ir have helped more newcomers to They built up their public in the era when the Happiness get a foothold than even their friends Boys were the real headliners and Graham McNamee a realize and they've become known as national idol. The Ed Wynns, Jack Pearls and Jack Bennys the god-parents of struggling dozens hadn't yet heen coaxed from their stage vehicles. In fact who at various times have needed jokes were few and far between in that period and the influx assistance. of blues singing women and crooning men hadn't yet been Everybody they know is always noted. Even Rudy Vallee was an unknown broadcast welcome at their home. quantity. Even then, May and Peter provided a program that was quite similar to the type they offer today, a fact T HERE'S a tradition in the music which has earned them a little criticism since some of the publishing business that Peter De experts say they would be even more successful today if I~ose hasn't an enemy and I've never they found a new broadcast routine. heard anyone in radio utter a griev There must be something wholesome, sincere and grand ance that would rellect on the charac about this couple that reaches out from the microphones ters of hoth. They seem to like every when their songs go over the ether. Because people for one and everybody likes them. May's years have been reacting to the romantic atmosphere, old weakness is cooking and on an' aver ladies in Vermont sending them patchwork quilts, house age of three or four times a week she wives in New Jersey baking them chocolate layer cakes, forgets she has a maid and concocts listeners-in from the middle west parcel post them jellies meals for her broadcast friends that and preserves. Even the clergyman who married them was a are culinary delights. Her favorite radio fan whose constant letters built up such a permanent dishes are sturred squab and steak, iriendship with the couple that after Peter and May secured not iorgetting what she turns out in their marriage license they drove up to the minister who the way of rich desserts. May herself had been made so happy by their broadcasts and let him who used to be quite slender in other At work and in tie the knot. years is plump and most of her guests fove. the radio team of Breen and Their official honeymoon has been over for several sea who frequent her home get that way. De Rose is one that sons but Mr. De Rose still buys his wife orchids every day too. All but Peter, who stays as thin look s fike a life or so and dedicates his compositions to her while ~1ay's as ever and has to he fed nourishing , ti me partnership. whole existence is directed to making her husband com vitamines hy a willing May. And Since their mar riage they ' ve fortable and happy. May says when she was thin and had never been sepa If ever fate worked successfully to bring two people who a beautiful figure she was always un rated for a day. belonged to each other together it has been in the marriage happy and now that she's heavy her life is perfect hliss so what price heauty tor her r her second and the way that led up to the union i ~ a ro "When Your Hair Has 1 umed to Silver" was one of the mantic and interesting one. Cupid shot his dart into a broad song successes Peter wrote with Mayas the acknowledged "The Ukelele Lady" as Miss Breen is known in several inspiration and while there's no t yet a single white hair in count ries is responsihle for hringing her adopted inst rument cast studio and it caught May Mrs. De Rose's hrown curly locks it looks as though the into the class of musical recognition. She has taught royalt ) composition was nO idle hoast. and chorus girls and even crooners how to strum the st .ring ~ . Theirs is a long story right out of the books with year~ Peter's numerous hrain children have included the hl1~ ot Singhi Breen and Peter De Rose of Peter's st ruggles and May's discontent leading up to their many seasons starting with "Mississippi Mud" and righ t meeting and resulting ip the wedding that brought' them down to "Louisville l.adv". Not that Peter has ever had well-meant wishes not only from their professional COIl much to do with the d~lta waters heing a native New temporaries but from thousands of fans who'd been listen Yorker but his keen creative mind has known no environ ing to them for years. This is Peter's first marriage and ment when it came to making (Continued on paRe 50 ) by R. H. ROWAN ) , m• A S THE M 0 S T IMPORTANT WOMAN BROADCAST EXECUTIVE SEE S THEM • FA~R field and no favors- that's what radio of itely and most sensibly warning women that this inclina "1 heard thefe was a station at Newark, not i'1Il. fers women. At least so says Bertha Brainard, who tiun to take everything too personally is a fault of theirs far away- W JZ, that was. I went over th~r~, said certainly ought to know, since she became part of and Miss Brainard was simply pointing out what is ex I was a free lance writer and asked permIssIon .to the industry in what we euphemistically call its infancy pected of men and women alike in radio. go through the station in order to get ~aten~1 and has grown up with it to a fine, profitable executive job She doesn't think it is her business to lay down rules for ior an article. The manager of the statIon saId as program director in the National Broadcasting Company. her sex and, anyway, is opposed- so am I !- to fencing he couldn't do anything about it- I'd ha.ve to " You aren't spared blame at N.B.C. because you are a women otT into a corner as if they were not part of the write to Mr. Somebody-or-other in authon ty, I woman and neither are you honeyed 'along with false human race. She believes that the days when it was front did and Mr. Whatever-his-name-was welco~ed praise", the astute Miss Brainard told me the other day. page news every time one of us accomplished anything at all the idea of the article (they'd had very litt le " In short, you're treated as a human being and exp'ccted are gone forever, and a good thing, too. publicity up to then) and told me to go ahead. to behave like one. If blame is coming to you, your chief "Today it's stand or fall on your ability- in radio, any " I saw the station- there was only one room assumes that you will take it gracefully and profit by it, way," she insists. and asked questions about everything. Then I not go off and brood as if you had received a personal Show that you can do the job better than anybody else made a suggestion. 'You have here a newsp~per atTront ." and you'll get it, even if it's being funny, a field, regarded of the air' I pointed out, 'but you haven t a I n those last few words, Miss Brai nard has, I do bel ieve, as almost exclusively masculine (with exceptions, of theatrical column. Every newspaper ought t~ put her finger on exactly what is still wrong with women course), until radio started going in for comediennes in a have a theatrical column.' Well, they hadn t as a group. Anne Morgan, daughter of the great J. P., and big way. "Vomen now serve as announcers, sing, talk, act, thought of that, but now that 1 spoke ?f it, they president of the American Women's Association once said and even lead orchestras on the air. And if more of them decided it might he a good idea. I saId grandly much the same thing to me. Only Miss Morgan was defin- don't get executive jobs-well, maybe it's because they're rhat f would do them a theatrical column! interested in something else. For here's Miss Brainard to prove that they could if they would. • WENT over to Broadway and saw a show They had better make sure before they apply, though, -Charlotte Greenwood was the star-came that they are equipped with a large supply of the foresight back and reviewed the play on the air. So far and determination which catapul ted this clever young as I know, that was the. first radio theat rical re Bertha Brainard, attractive woman into her present career. It was back in 1921 that view. The only difficulty was that there was n.o she got the notion she'd like a radio job. She had driven money in ir . I b~gan to ~Ian how I could make It an ambulance in the war and was restless after she came bring in somethmg and It occu~red to me that I program director for the home to South Orange, New Jersey, where there was con might sell the idea to a theatnc~1 producer who siderably less excitement than on the firing line. could pay to have his' shows revIewed. . To be sure, lots of things interested her- writing, motion "I didn't know who would he the most likely NBC, believes women are pictures, the stage-but she had not been trained for any prospect, so I decided to ask and picked Ileywood of them and hardly knew how to go about getting such Broun to put the question to. I had never met training. Before she became an ambulance driver, she had M r. Broun but 1 had read and liked his column their own worst handicaps wanted to try motion pictures, but the family objected- she in the World. You can see how na'ive I was was too young, motion pictures weren't quite respectable that I thought this sufficient warrant for t rouh and that had been the end of it. ling him. He was awfully nice, though- it's aston to success in radio business In those first days after the war, she did land a little ishing how nice the busiest people were to me newspaper job hut was put on rewrite and there didn't in those days and suggested that the Shuberts, appear to be much fu ture in it, certainly not the scope that owning and controlling so many theatres, ou~ht her ambition and energy demanded. Then one day she to be my best bet. He put me in touch WIth happened to listen in when her brother was fooling with Percy Greneker and Mr. Greneker took me to Lee his latest toy- a crystal receiving set. Shubert, who was interested enough. to try the I think it was a news resume that she heard-and with That, of course, is the recital of a woman wh? is too project out. . ' startling effect. " [ did the column twice a week and from It grew varl?us modest and too well-bred to go .into great detall about by MA!tY "I said to myself, 'Why, that thing can be made into a her own part in the growth of radIO, but I talked to some odd jobs, such as bringing sta~s over to speak at the statIon newspaper of the air and it will be, too!" Miss Bra1l1ard and so on. Finally they deCIded to make me New York of her colleagues and so I know more than sh.e h.as . tol~'- know that from the first her vision and dlscnmlOat~ng Jold me, her old enthusiasm re-kindling as she reminisced. representative of W JZ - you must remember the staff ~as MARGARET McBRIDE judgment have been of u1.mo.st in the " I felt at once that it was destined to be as great as very small or I mightn't have gotten t~e chance. In tIme imp~rtanc~ m~kmg motion pictures in time and I thought here was my chance. I became assistant to the manager, assIstant manager and of programs and in the expenmen~atlon WIth ~ew p r ~J.ect~; "She combines a man's bralO WIth a woman s mtUltlon. I had missed out with motion pictures but this was just finally manager. When the National Broadcasting ~m one of her associates told me. (C011tinlled on page starting-Maybe there was time to get in on the ground pany was formed, there. I was, and the rest you know. 6/) floor, " We hope you like it," Ben Bernie 's been saying to his Broadcast foll owers for years, and they do. All. DRAMATIC rise from a humble blacksmith shop With a twinkle in his eye, he says, " You see, I was con ~ in the shadow of Brooklyn Bridge to the gilded vinced that one of us must be wrung, and I gave M r. Elman cafes of Broadway; from the squalor of a near the henefit 01 the doubt." hovel to a Long Island home through the medium of a cheap As a student at the Institute he taught violin for very fiddle, is the true story of Ben Bernie, famous orchestra necessary extra money, and eked out a pittance by fiddling leader. in cafes. Bernie, whose orchestra is heard over a coast to coast When he was seventeen and there threatened to be no network of the National Broadcasting Company, was one of Santa Claus in the Bernie household, Ben landed his first a large family. His father, H. Ancel, (the orchestra leader's job selling $2.98 fiddles at a bargain counter. It was Christ real name is Benjamin Woodruff Ancel), was a hard work mas vacation, and he never did return to school. ing blacksmith, who could not make enough to keep the In his irresistible Yuletide baritone, our hero proceeded youngsters in clothing. . to regale his prospective customers with a sales line that Ben was a serious, sensitive, idealistic child with ambi sounded like an Eddie Cantor monologue. A mob of in tion. His Mother wanted him to be a violinist-but his terested listeners hung around his counter absentmindedly father held out for engineering (a high class form applauding. Some of them even went so far as to of blacksmithing) . So Ben became a vio buy a violin. One day his audience included linist. He started taking lessons before Joe Schenck, the famous movie producer .his fingers could reach the st rings on and husband of Norma Talmadge, his fiddle. But young Bernie had then in charge of bookings for Russian blood in his veins and Loew' s vaudeville circuit. the right kind of a haircut. Schenck offered him a job at He made good! A t fifteen $35 per week for twenty he was Professo( of Violin weeks in the Loew's thea- at the Mozart School of tres. After hesitating three Music in New York. seconds, just long enough Three ·months later the to impress M r. Schenck, school was closed by the Ben accepted. Better Business Bureau. But Ben was undaunt IN those three seconds ed. Today he says : Benjamin Ancel took "I still think it was the count, and "Bernie" tha t guy Moza rt's the Boy Wonder emerged fault !" victorious. As "Bernie", That same year he be Ben toured the provinces came a student in the New in a full dress suit (rented) York College of Music and playing concertos on his vio- actually gave a concert at tin . He was an artist' So he the famous Carnegie Hall in stopped cutting his hair, cul New York City. That year tivated a Paderewski bob, and Mischa Elman, now prominent gave Loew's $35 worth of violinist, made his American high-class fiddling every week. debut at the same place. El He was a mild success. man's concert was enough to Then one bright day in the persuade Bernie to take his Virginia Hills a two-fisted father's advice and he enrolled mountaineer, egged on by a at Cooper Union as a civil en Beethoven sonata, leaned over gineer, because there was no the gallery railing and let tuition charge. (Continued on page 52) b y c A M I L L A J o R o A N 18 • Sud! phrases as "the best of the besta" and "youse guys" 'sound .as though they were the thought of the mOtment with Massa Bernie, 'but he really ponders over' whot he can do to Mr. Webster's choice English and the result is a lively broadcast. ' T some time in life, everybody faces Jane Froman discovered sud. A a decisive turning point. It might denly - she could stop stut. I Known as "Cut-Up McC·onnell." ad mits she's met her love wa·iting for a street car and she knew Paul Revere's horse Lulu McConnell talks faster than Wiley Post flies, but her amusing tidbits brighten the air an the Columbia chain. Full name in private life? A. Lulu (Cut-ur) McConnell Q • Q. Mont h, day and year of hi rth? A. Ask me. another. Q. City and state of hirth? A. Kansas City, Mo.-Heaven help it I Q. Was either parent talented? A. :\1y mother could make faces. Q. What was your childhood ambition? A. To ride on a roller coaster without screaming. Q. Who is your favorite character in history? A. Paul Revere. I knew his horse. Q. Where did you learn to dance? A. On the cellar door. Q. Were you an all·around girl? A. Yes, I was all around the town. Qo' Did you have any pets? A. Yes, the boy who used to carry my books to schoo~? Q. Did you ever play hookey? A. Is it anything like post office? A. Yes, they thought I was crazy anyway. Q. When did you first decide to become a comedienne? Q. What was the first job you ever held? A. When I found I could get paid for acting n.atural. :\ . Teaching the girls in the neighhorhood gang to dance. Q. When did you graduate? \Vhen they began to demand their money back, I left town. A. I am still in the fourth grade. Q. Then where did you go? Q. Are you still studying? A. On the Orpheum Circuit, lisping school girl songs with A. Yes, to keep out of the poor farm and the old ladies Marguerite Graham-mother of Marguerite Churchill, the home. movie star. We played two years before ·they found out Q. Did your parents approve of your careerr how terrible we were. (Continued on page 55) 22 HARRIET H· ILL I A R D She sings of love with OZlie Nelson who takes her lyrics seriously on and off the air. G E N I A " 0 ,N A RIO V A JOHN C CORMACK Her real name is Marge Damarell. but She gives Marge advice at the micro you know her simply as Marge. the phone and away from it. too-this younger member of the popular air Myrtle Vail who's known to you simply team of gossipy Myrt and Marge as Myrt. airing some of her problems. Incidentally , the catalogue of the humor library is as pon FEEL no hesitancy in saying Ed Wynn is conceited. derous as a dictionary and lists classifications of jokes on Not blatantly conceited. He, doesn't irritate ,,:ith su by MIKE Second install umbrellas, mother-in-Ia\\", mountains, seashore. heaven. hell I periority. He's no snob. I ve ~et a lot 01 che.ap and, apparently, everything else under the sun. crooners and tank town wonders in thIs radIo racket beSIde ment in the thrill Before understanding Ed Wynn's peculiar method o f whom Ed Wynn is the very essence of modesty. But never- PORTER ing inside story humor refining, he insists it is necessary to realize the dif theless he is conceited. . ference between wit and humor. He is proud of his expert He doesn't believe there is a biographer alIve capable ness in identifying each. of writing Ed Wynn's life. He is convinced 'there are hl~ h of Ed Wynn , "00 you know the difference?" he asked me. ''I'll tell lights and nuances in his career which only Ed Wynn hIm the Perfect you ." self can handle properly. He has turned do~n. numberl~ss When I suggested I already knew, he waved m) claim proposals from authors who yearned for the JUICY royaltIes Fool, who is aside. such a book would bring. The latest reques.t .to w:lte the ''I'll tell you anyhow," he insisted. " It's a good thmg Wynn biography came from a MethodIst mInIster In Bos one of this to kno\\ " ton. He was refused too, because Ed Wynn IS gOIng to year's ace He posed like a schoolmaster. author his own life. . "There are two kindl> of comedians," he expounded. "I ""II write it myself," he insisted, "when I can ma~e It an call them gag-comedians aod method-comedians, The gag historic document. I want to be known as the world s fore air comics comedian is the fellow who depends on wit. He just gets most authority on humor. I don't care a hang about WIt. up and tells a joke he has picked (Contlmud on paRe 54 ) Until the American audience is converted to the type 01 Ed Wynn has .haken the Holly. wood dust from Ed Wynn gets coy for a his feet and is movie moment wi th back again on Marie Dressler; right, the N Be network, and then goes into funnier than ever. a bedroom pose that only Wynn and a vi o li n could make. humor which is destined to become the country's folk lore, and boys and girls like it and laugh at it the next day, I know it's I feel I deserve to become its creator, there won't be any bio genuine wholesoTle humor:" graphy. When the ti~e co~es I'll write my story myself:: . The Wynn mind is perhaps the cleanest among comedians. The principal conceIt of r he Perfect Fool, as I have saId, . I~ His humor is alvays immaculate. Sometimes a double entendre that he is the world's foremost exponent of humor. . Yet, wh~l e creeps into a j~e by the very fact that Wynn's innocence is insisting upo;, that title, he admits humor is p~renmal, that .ltS such he wouldn't recognize or consider the possibility of smut basis is to be found in the nursery, and there IS no such thIng in his stuff. He says ' as a new joke. . ., "Anyone who smuts up my jokes takes the smut out of his Which is why he assumes exclUSIvely th~ S.lmpl~ SImon ~~Ie . own mind." lIe demands utter simplicity in humor. HIS torte IS the al)Jhtr There is no leason why an ofT-color gag should sneak in. to recognize in a basic situation of standard a~pects, the pO.SSI Wynn has collocted the most voluminous humor library in bility of -readaptation, refinement. and refre~hmg p:esentatlon. America. It coOlains, roughly, 30,000 jokes. Imagine that many Whether you agree with his doctrIne or lOot, It certaInly has ItS to choose from. Each joke is classified and cross-filed. points of interest. If. in the COLJrse of a script, he introduces a fat man and It is Ed Wynn's firm conviction that no comedian can be wishes to crowe in an eX$ra laugh, Ed merely rings up his successful unless he appeals to children. . . library. "Women and children first." he grins, "IS more than an Idle "Send over halt a dozen jokes about a fat man," Wynn orders. phrase in entertainment. My son gives me one of the best The librarian looks under the listing 'FAT' and digs out the reports I get on broadcasts. He says, 'Dad, I'll tell you what required consignment. From this Ed Wynn selects an appro they laughed at up at school'. That's what I want to know. If priate gag which he proceeds to do things to until it fits the need. Above, Jane (under the piano ) must have pulled another boner Trouble's brewing for poor Good. and is hiding, but Goodman's man when he gets the cards out music will bring her out; right, and has to li.ten to Jane'. chatter, Mrs. Ace behind the bar, serves for he know. it will ca.t him money. (of all things) a glass of milk! WHAT 1934 HOLDS For THEM by G. E. JORDAN, JR. Th e stars promise much for some of radio's best Husband and professional associate for many years of known artists during the the late Evangeline Adams ~ , • coming year foremost Astrologist Singin' Sam, upper left, has more Iud coming ;' Jad Pearl, lower left, must ,... not lend money this year; Eddie Cantor, upper right, must be s~eptical this year, and Ben Ber nie, lower right, must "uard against nervousness next summer. h' h k f h' t I EDDIE C ANTOR ., W IC wor out or IS grea est gOO( (B'orn January 31, 1892 1 in the long run. Mental poise is per- haps the finest attribute which the HE native of this horoscope sign Aquarius bestows upon him . No was blessed at birth with an original and independent other sign of the Zodiac makes one so nearly master of T mind, strongly under the influence of Aquarius, the one's self, and there is probahly no more richly endowed humanitarian sign of the Zodiac. The symbol of this sign nature than the Aquarian at his hest. He makes friend ~ is the figure of a man pouring water, representing the fer- cautiously-and rarely loses them. tility of the earth and the creative and imaginative faculty The native of this horoscope is a naturall~ ' adaptable of those horn under its influence. person, and is seldom resentful of other people's behavior Our subject is a person who delights in helping his fel - without sufficient reason. The vibrations indicated in thi ~ low creatures. He does not have to bludgeon Fate, for the chart equip him with a highly organized nervous system things which come to him naturally are the very thing~ and an elusive personal mag- (Conti1!lud nn paf!.£ 46 ) 34 , , "MAMA) DONT WOR-RY ILL £E RIGHT HOME" GEORGE JESSEL HELEN MORGAN GERTRUDE BERG LEO REISMAN WE HAVE WITH us - s u N D A y 9 :00 p, M. GULF HEADLINERS- Will Rogers, guest artist; The Revelers quartet; AI Goodman's orchestra. (Gulf Refining Co.). WJZ and associated stations. II :15 A. M. MAJOR BOWE'S CAPITOL FAMIlY-SOloists and guest artists ' The old cowboy himself tipping you off as to what goes on in orchestra direction Yasha Bunchuk. WEAF and associated the world in case the news doesn't strike YOll as you get il statIons. 9 : ~0 P. M. WALTER WINCHELL. (The Andrew Jergens Co.). WJl and Music. both sweet and hot, guests who sing or play and associated stations. even poems by the "majah". Some last minute gossip about New York and the west '12:15 P. M . BABY ROSE MARIE-songs. WJZ and associated stations coast with choice tidbits from other places thrown in (T astyeast). . . and a lot about how to keep your hands nice. Out of the mouths of children these days come those low IO :()O 1'. M. PATRI 'S DRAMA OF CHILDHooO. (Cream of Wheat) . WABC down blues. and associated stations. 12 :30 P. M. RADIO OTY CoNCERT-"Roxy" Master of Ceremonies; Radio Even if you haven't a kiddie, some of it's a good thing Clty .Symphony Orchestra direction Erno Rapee. WJZ and to knO\v. assocIated statIons. I() :OO P. M. CHEVROLET PROGRAM with .lack Benny and Mary Living Roxy still knows what the puhlic wants- and gives it to them. stone ' orchestra direction hank Black. (Chevrolet Motor I :()O P. M. LITflE MARILYN MAcK-songs. (Julius Grossman Shoes ) Co.) . ' WEAF and associated stations. ' WEAF. .' . For natural, spontaneous everyday humor, deftly handled. Another infant diga-doing among the hotcha notes. lune in on the, Renny tribe. 2 :00 P. M. BRO~DWAY MElODIE~ with Helen Morgan and Jerry free II :30 P. M. SUNDAY AT SETH PARKER'S. WEAF and associated stations. man s or~hestra . (BI-so-dol). WABC and associated stations. Learning about life among the cows and chickclls. Portlond Hoffa, Mrs. Fred Allen to Even If you can't see Helen sitting atop the music hox .12 :00 Mid, RUDY VALI.EE and his orchestra. (Tile Iiollywood Hestaur· Cyrena Von Gordon, onother recruit you fans. you get the idea she's still one of the best. ant) . Also Tuesday. WEAF and associated stations. from opera. ; :00 P. M. ROSES AND DRUMS. (Union Central Life Insurance Com- Just when you think he can't keep thi~ up forc\'er he top.. . pany.) WARC and associated station~ . himself. Carrymg the Mason-Dixqn idea along the et her. 12 :0() MId. EDDIE DUCHIN and his orchestra. \VASC and associated stalion~ . =; 30 P. M. FRANK CRUMIT AND JULIA SANDERSON. (Bond Bread). WEAF and associated stations The debbies' delight feeding you insinuating rhythms. You know some of their numbers by. heart hut you don't get awearyin' while th~se two harmonize. 6 :30 P. M. SMILING ED MCCONNELl. (Acme WhIte Lead). WARC and associated stations He smiles, you smile and it 's all a lot of radio fun. '. y 7 :00 p, M. REAL Sll~ SHow--:-Vincent Lopez and his orchestra ; Alice Joy, contralto. (Real Silk Hosien' Mills.) WIZ M o N o A and aSSOCIated stations. . . His music keeps him among the topnotchers hut we understand that's not whr the Windy City girls 10 :00 .A. . M, BKEEN AND DE HOSE- VOcal and instrumental duo. WEA F and associated stati(~n s . . went so gaga over him. Good old standbys when you're not in the mood for taking a chance at the dIal-turning. . 7 :0() P. M. Tl,fE AMERICAN R.EVUE, wit~ Ethel Waters, George Beatty and Dorsey Brothers. Orchestra with loe Venuti IOXi A. M. ClAIlA , l.u IN ' EM- Louise Starkey, Isabelle Carothers and Helen King ; gossip. (C..olgate-Palmo!tve-Peet W A HC and aSSOCIated statIOns. . Co.). Daily except Saturday and Sunday. W JZ and associated stationS. Harlem's ace songbird but she's everybodv's musical des~rt no\.\'. Things that women talk about when they borrow a cup of sugar. 7 :10 P. M. B~KER'S BROAD~AST , fea~uring Joe Penner, comedian; Harriet Hilliard. vocalist and Olzie Nelson's orchestra. 10 :45 A. M. WILL OSBORNE and his orchestra with Pedro de C9rdoba and his friendly philosophy. Also Wednesday \\' JZ and aSSOCIated stations. . and Friday. WARe and associated stations. The Penner one is very, very funny and Mr. Nelson syncopates rather well. The boy who used to sing like Vallee and still plays like Oshorne, R:()O P. M . AN EVENING IN PARIS; Milton Watson. tenor, and Katherine II :30 A. M. TONY WONS with Keenan and Phillips, Piano Team. Daily Pearl Pickens and Corson Robison Carrington, soprano; Claire Madjette, as mistress of cere- except Saturday and Sunday. WABC and associated stations. Harry Tighe and Edwor.l Ford "The a cowboy and a southern belle. monies; Orchestra direction Nat Shilkret ~ (Rourjois, Inc.) . Mr. Wons giving a little ' morning sermon whether you Commuters" in ch.racter. WABC and associated stations. need it or not. A little French atmosphere for you who can't take your 5 :00 P. M SKIPPY. (The Wheatena Co.) . Daily except Saturday and Paris from a sidewalk cafe. Sunday. WABC and associated stations. 8 :00 P. M . CHASE AND SANBORN HOUR-Eddie Cantor and RUhinoff's Time to call the boys and girls in to wash their hands for orchestra. WEAF and associated stations. dinner. All tho~e ~onths. in Hollywood and he's still his amusing 7:00 P. M. AMOS 'N' ANDY, blackface comedians. (Pepsodent Company). self whICh IS conSiderably something. Daily except Saturday and Sunday. W Jl and associated 8:30 P. M . FREDDIE RICH ENTERTAINS. Mildred Bailey; Do. Re. Me Trio: stations. Eton Boys and orchestra. WASC and associated stations. Even Lenox avenue chuckles at itself when these two get Miss Bailey with her torch banner flying high and those on the air. swell Eton Boys. 7 :00 P. M. MVRT AND MARGE. Daily except Saturday and Sunday. 9 :00 P. M. MANHATfAN MERRy-Go-RoUND - Tamara, Russian blues WABC and associated stations. singer; David Percy ; orchestra direction Gene Rodemich : A popular pair of two-syllable word jugglers. Men About Town. (R. L Watkins' Lyons Co.). WEAF 7 : 15 P. M. JUST PLAIN BILL. Daily except Saturday and Sunday. and associated stations. WABC and associated stations. An entertaining trip up and down Broadway on your own Exactly what you'd expect from somebody with this name. little. iron horse. . 7 :30 P. M. POTASH AND PERLMUTTER-humorous sketch with Joseph .9:00 P. M . THE SEVEN STAR REVUE. With Nino Martini, Erno r~ape{' Greenwald and LOll Welch. (Health Products Corp.). WJZ and his orchestra, Jane Froman, Julius Tannen, Ted Husing and associated stations. and the Vagabond Glee Club. (Linit). WABC and asso Superior dialecticians in amusing moments. ciated stations. Tuesday, Wednesday, Thursday, Friday, and Saturday programs Even if it only had six stars it would still be good. continued on page 48 , E A s T R N s T A N o A R o T M E a The newest thing for a formal evening i, this glittering coat of silver sequins in an unusual pattern, nnd matching beret. Below, Miss Von shows Smartly attired for an in :This J:,lac~ velvet evening Below, Miss Van wears a the newest in evening formal afternoon (above·) dress (left) was originally snappy sports outfit of wraps, long black velvet • in this black wool dress designed for one of the • checked wool skirt with a coat, g enerousl y trimmed with a tricky collar ·treat smartest society women in rust wool iacket and hat with ermine, and tiny muff. ment of a dull green. ,A.merica. Note neckline. and accessories of blue. T HE high tide of the winter fashion season is cuts away to a deep " V" in the back. here and Vera Van, pretty blonde singing star of The enveloping wrap of velvet and ermine with the Columbia chain, dons the smartest gowns its matching muff which Miss Van wears for the which Madame Sonia Rosenberg, well-known de picture to the left is one of the most stunning, signer and modiste, has chosen for her type, luxurious costumes of an exciting season, ,The There's a costume for e\'ery occasion from the fur forms the upper half of the sleeves and con morning saunter in the park (if a busy radio tinues in "V" shape down the hack, away from celebrity has the time for parks and sauntering) the generous shawl collar. . to the supper hour at the smart c1uns. When at Above, the blues singer makes a stunnmg tired in the gorgeous velvet and ermine ensemble study in the newest black velvet formal gown or the glittering sequin wrap she is certain to be to he seen these cold evenings. It has a very low the center of attention and the envy of any other back, though there is the suggestion of a high col woman. lar of the velvet, the skirt clings to the figure be- Madame Rosenberg. to setoff Miss Van's fragile low the knees and though the bodice looks loose. beauty, selected a nobby sports outfit of a rusty it falls gracefully over a tight band of silv~r cloth, color in the jacket with the same shade and white Paris is mad about evening things that gIJtter and in a diagonal check for the skirt. It has a dull leather Madame I{osenberg designed the rather long jacket belt and large dull buttons in double-breasted fashion of silver sequins to be worn by the Vera Van type with . down the front. The beret, gloves and purse are navy blue. an off-the-face tam of th~ same shimmerIng stull . No \\'onder M iss Van gazes at herself with such satisfaction And then for the luncheon engagement or early after- , in the mirror when she wears the long brown velvet cocktail n(xJIl , there's this simple frock of gorgeous lines, made o~ dress wit h its puffed sleeves of velvet and dull gold. It has a soft. woolly material that's so flattering and finished With a high front and a tight collar of \'eh'et and the!] the waist intrinsic neck and shoulder trimming of a dull oltve green, 3tl 39 LET ' S HAVE A RE EAL ARTY-,,.1 .. Th e whole cl an of radio highlights • ET'S all tune in and join our radio favorites at their ~ H,epeal Party given by Gracie Allen and Bing Crosby, Everyone is having a marvelous time with that funny Gracie as hostess and the Radio Romeo, Bing, as marching into your home via the host. With La Allen in charge you may expect the most original and of course, the party has little to do with repeal. Guy Lombardo and Kate Smith are the guests of honor; loudsp eaker laden with the Guy because Gracie would be lost without his music and Kate because of her overwhelming popularity, This couple could not think of the idea of the party, in products they promote on the vite the guests and pfan refreshments too, so our hostess , decided that a staff of cooks must be installed including; Mildred Bailey, Julia Sanderson, Connie and Martha Bos- airways. Try it y.ourself sometime well, Ozzie Nelson, Isham Jones, Mario Braggiotti, and Ed McConnell. Eddie Cantor has made him self master of ceremonies to see that no one is admitted with out a donation, He has brought .sufficient coffee from Chase and Sanborn- so Rubinoff will ha\'e to present another product. The evening is started otT with Ben Bernie's music enciuc ing the people to drink his Pabst Blue Ribbon, but his very dear friend Walter \Vi nchell an nounces that Ben is ,drinking all of Jane Froman's King's Brew. The necessary requisites for the smoker are brought by Harry Richman's Old Golds, George Burn's White Owl, and Frank Parker had to bring from the A, & P. Gypsies the Lucky Strikes as Jack Pearl insisted they could not be obtained with his-was you there Frank, huh? The bread was given hy Frank Crumit of the Bond Bread Company, to be used for cheese sandwiches, the cheese presented by Whiteman's spon sors the Kraft Phenix Cheese Company. Ethel Shutta brought enough Nestle's candy for two of Gracie's parties, Fred Allen. offered chicken, vegetable and shrimp salads from his Hell ma'nn Mayonnaise sponsors. Phil Baker came with h i~ Armour hams and bacon under his arms, Leo Reisman and hi~ orchestra came with Jots 01 (Continued 011 page 63) Jeannie Lang stops sing ing long e nough to blow the foam off a life-size glan 0 f rep e a I beer. R A D I 0 MIRROR HOMEM~J(I _N -G He's Salad Bowl Jock, but he likes to cook meats, fish and fancy spaghetti. J ack Smart. who trots along the hu morous air-way with • Fre d All en, IS not only funny. but c ~ li nary. and his best bets in the kitchen are revealed here JA~K BOWL ACK SMART, that tall interesting person known a5· one will tar surpass the others. Mr. Smart uses a good the comedian and character actor on the Salad Bowl deal of garlic and is never without it. This is especially J Revue is one of radioland's most distinguished cooks. use.! for steaks and chops; whenever possihle he cooks these His interest in foods and their combinations began sev meats O\'er a charcoal fire and has a special fireplace for eral years ago when appearing on the stage in. Canada, he this. had an apartment with four ot.her young men. J ack's con Jack Smart has done no professional work in cookery as tribution was to cook all meals, while the others would do yet, hut at one time gave an audition for Oscar oi the dishes, and other necessar); duties for the care of the Waldorf. They had him make a cake he had never made domicile. He had never cooked at home except frying eggs hefore without a recipe, hut Jack trusted to luck and his and grilling bacon; but like all of the masculine sex he knowledge oi baking and produced a cake t hat the studio was a frequent tester of preparations at dinnertimes and people ate and enjoyed. At one time he was asked to com during the day. pile all his recipes and pet concoct ions into a book form He likes to cook meats, fish, spaghetti, and intricate sauces. to be published, but with radio programs and public ap Although married to an efficient cook, and his wife has pearances he just neyer got around to it. installed someone to get their meals he is often busily enc This Jack is a Smart man when it comes to the discus gaged in the kitchen. Like all experienced and successful sion of foods. His recipes are unique and tremendously cooks he will tell you seasoning is the most important fac successful. There are few ho~sewives who can compete tor. That is why five persons may make the same dish. and with his boast that all of his ' (Continued 011 page 60) DEPARTMENT by Sylvia C 0 v II • y . ----~--..=.. • 41 COOKING WI TH THE STARS * * * sugar, butter; cocoa, milk, and few drops of vanilla is tasty CREAM PUFFS appeals so greatly to that popular orchestr~ on this loaf cake. I cup boiling water Ys teaspoon salt leader. The three sisters are especially fond of Martha's fried o cup shortening 3 eggs FRITTERS WITH BANANA MIXTURE chicken. I cup flour 2 teaspoons baking powder cup flour ~ cup milk FRIED CHICKEN Place boiling water, shortening in saucepan, let boil up teaspoons baking 4 bananas well , and add all at once the sifted flour and salt. Stir It is advisable to select sniall chickens about I to powder 2 tablespoons sugar 174 vigorously, as soon as mixed take from fire, add eggs one at pounds in weight. Have cut in pieces; wash and dry care 74 teaspoon salt I tablespoon lemon a timl?, add baking powder and beat well, drop by spoonfuls fully. Salt and pepper; dip in egg and then in 110ur, and I egg juice ' on greased sheet placing some distance apart. Shape with this is where Martha adds a little baking powder, about 0 Sift flour, baking powder, and salt together into wet spoon in circular form. Use a hot oven 450 F. for first 34 teaspoon. Dip in very hot deep. fat, fry for about 8 to 12 bowl. Beat egg, and add this and the milk to ten minutes; reduce to 400 0 F. and bake about fifteen more minutes; arrange on platter and garnish with rings of raw the first-mixture; beat until sufficiently smooth. minutes until brown. Cut neat' bottom and fill with Put bananas through a sieve, add sugar and carrots and parsley. wh ipped cream. May also be served with chocolate sauce. lemon juice and add to fritter batter, again beat thoroughly. Have deep fat very hot , and Pearl Pickens, of the team. Carson Robison and Pickens, Jane Froman the popular radio star from Missouri is all add mixture by dropping by spoonfuls. Drain is fond of cooking and suggests this Corn Chowder to \varm American in all her likes, as in food she most enjoy~ on brown paper and sprinkle if desired with the family one of these cold nights. .-\merican recipes and cooks. This Lobster Sauce is her powdered sugar. favorite. CORN CHOWDER - L OBSTER SAUCE Betty Barthell eats occasionally at night, and 2 cups canned corn 4 tablespoons butter I cup lobster 3 tablespoons butter is partic\.!larly fond of southern food. Thi~ 3.0 cups potatoes, cut in 2 sliced onions. small I pint milk I egg Columbia songbird is especially partial to cubes 4 cups scalded milk o tablespoon flour 0 cup light cream stuffed eggs. Small portion salt pork 10 crackers 74 teaspoon salt Paprika, pepper STUFFED EGGS fat Salt, pepper finely chop the lobster, add milk and let cook slowly for Place eggs In water allow to come to a boi'l Cut pork in small pieces, add onion and fry stirring con about lifteen minutes. Mix the flour with enough water to and boil about 25 minutes. Cool, shell and cut stantly so onion will not burn; strain fat into pan. Parboil make a paste for thickening; add to milk and lobster stir eggs in half, remove yolks. Mix salt, pepper, the potatoes, drain and add to fat, then add two CUp5 hod ring until smooth. Just before serving add butter, salt, dry mustard, and finely chopped parsley to the ing water, cook until potatoes are softened, add corn, milk, pepper, paprika, and one egg that has been well beaten. yolks with small amount of mayonnaise. Refill season, add butter, and then add crackers which have bel'n Cook about five minutes stirring (Continued on page 62) ~g whites; these are very popular for Sunday split and soaked in cold milk to moisten_ Heat and night suppers. serve. life is n't. a ll "Sho"(boat" for Annette Hansha w, who has her dorrestic insti ncts. The pretty bl ues singer is a good cook. Connie Bates puts the same force and deter Anne Leaf, the famous organist gives that touch to mination in her cooking as in her singing. She her biscuit mixture, as to her organ that you feel can likes to try new recipes, and often receives them Pretty Ann Leaf makes her never be equaled. self a cup af tea in a rare from her .radio audiences. moment from the mike. BISCUITS RYE POPOVERS 2 cups flour .0 teaspoon salt 1.0 cups rye flour I tablespoon butter 4 teaspoons baking pow- 3 tablespoons butter .0 cup white flour I tablespoon other der ~ c.uP milk o teaspoon sillt shortening Flour must be sifted before measured; place in sifter, Hot dishe s for cold mo ~ ths concocted 4 eggs 2 cups milk add baking powder and salt and sift into bowl. Put Sift flour and salt together; make separation in butter in bowl, use fork mix lightly and yet thor by radio stars who've already trie d center of flour and add eggs and shortening. oughly. Add milk slowly. Put dough ~n ligh.tly then milk and stir until very smooth. Pour into noured board, pat with floured hands or With rollmg t hem out In t heir own kitchens hot greased tins and place in hot oven; abou I. pin to desired thickness. Cut with biscuit ~utter. 4:;0 0 F. for 40 minutes. This will make 12 pop- Bake in 450 0 F. oven until browned about 13 mmutes. overs. Al GAIN RADIO MIRROR brings on these home waves The Boswell Sisters are not so harmonious in cooking as Jack Golden, the famed haton leader likes Italian ~ more inviting dishes from your fa~orite enter- in their regular broadcasts. Connie is the most frequent foods. and his own ability is limited mostly to tainers. Many of these celebrities not only offer cook, while Martha occasionally prepares some special scrambled eggs and sausage. He frequently orders their pet recipes, but are willing to divulge the changes Ihey' treat, hut Vet does not like to enter this field and prefers to artichokes prepared in this manner. have made to the cook book instructions with delightful let her sisters reign in that particular cuisine. Connie wants JERUSALEM ARTICHOKES results. you to try this loaf cake. Cookery is a popular hobby that more than a few of the Wash, cut off stems. and remove outside leaves of famed stars take as seriously as the fiend of your bridge CREAM LOAF CAKE about one pound, cook whole in boiling salted water circle takes in his game. The pleasure derived is most evi .0 cup butter Yz cup thin cream until soft, about 20 minutes. Drain, add about % dent, and when you try these you will be equally satisfied. I cup sugar I cup flour cup butter, 2 tablespoons lemon juice, finally minced It's most interesting to note that those we have ap 2 eggs .0 cup cornstarch parsley, salt, and few grains of cayenne. Cook three proached as yet are very emphatic and enthusiastic with I teaspoon vanilla 3 teaspoons baking powder minutes. replies of new food combinations and service. Cream butter thoroughly, add sugar gradually, then beaten This month when January winds are blowing and howl egg yolks and flavoring. Add flour, cornstarch, baking Boake Carter, the Englishman who gives news ing so loudly your ether friends give these dishes in keep powder, <,Iiternately with milk small portion at a time. flashes over Ihe \vABC network remains true 10 En ing with the season. Then fold in lightly the stiffly beaten e.gg whites. Bake in gland in his choice of English foods. He is a popular greased loaf cake tin. Place .in moderate oven for about 40 cook among his friends. He excels in fish, and pastry Mrs. Isham Jones makes this variation in fritters which minutes using cake test to see if done. A confectioners' dishes. 10 1 •• 0. HOMEMAKING DEPARTMENT • by Sylv a Covney --~------42 What 1934 Hold s For Th em net ism. He is so alert mentally that he (Colltinued from page 34) will meet with greater success where in is able to anticipate the thoughts of spiration, brilliance of thought or others, so that at times he becomes portant nature should lead lip to our quick action are called for than where bored by excessive deliberation in suhject and, if taken advantage of, deep concentration and method are speech. Because of his keen powers of should advance his interests; but he necessary. Owing to the position of observation, intuitive perceptions, and must guard against the contingencies of Jupiter he will have generous impulses mental and physical agility, he may at ill-health that might prevent him from and inspire confidence in people of times be impatient with the relative enjoying the promise of good fortune. wealth and power. He must, however, stupidity of less gifted persons. During January and February, and guard against going to extremes in the His destiny impels him to stand on October and November of 1934. he will expenditure of money, particularly on his own feet, and he is happily pos find it necessary to exercise more self friends. He will certainly never be ac sessed of the required ability to achieve awareness and control than \vill be the cused of allowing a dime to interfere such independence. Either because he case for another forty years. It would with his making a dollar. lie should is so much the man's man, or hecause be well for him to be a little skeptical never lend money or go surety for any his interests call for frequent dealings of the motives of others, especially if one as he is more than Jikely to lose with men in his social as well as his they display signs of going to extremes both money and friend in the process. business life, he must have great free in their feelings. The year 1934 prom Being born so strongly under the dom, for which the women closely con ises to be one in which the subject of influence of Scorpio is both fortUnate nected in his life must · realize the this horoscope will exhibit even greater and unfortunate, as it often indicates necessity. The tremendous supply of talent and win greater success than he extremes of mood as well. as periods of nervous energy indicated by the angu has heretofore achieved. good and ill fort une. When successful lar position between the Sun and the he should make wise use of what the planet Uranus in this chart. conduces JACK PEARL gods provide. realizing that when the to high achievement. Ilis nervous sys (Born October 29, 1895) pendulum swings it will go just as far tem, hecause it is so highly organized. The most pronounced feature in this In the opposite direction. provides a danger signal, and he will horoscope is the close proximity of the Although he appears to notice little require more fresh air and rel~xation, planets Mercury and Mars in the sign that goes on about him, in reality noth as well as variety, than does the aver Libra, together with the Sun in the in ing escapes his attention. The less he age person. tense sign Scorpio. This indicates a tre acts on impulse the better he is likely mendous will, a physical and mental to fare. H IS kindly democratic feeling to- agility- the ahility to do a given Through the entire year 1934, it is wards all men will save him from amount of work in less time than the indicated that the subject of this horo being too exacting or "finicky." Be average person. Because of this domi scope will have his emotions more cause people touch him very deeply nant will and physical stamina, it deeply stirred and that his social life he is capable of unusual devotion and points_ to a strong constitution and.. will he more active .than has been the self-sacrifice. His charita.hle disposi splendid recuperative powers. case for years. This combination often tion, together with his charm will most Our subject should avoid making hrings hack f~iends whom one has ~ot often disarm criticism, even though promises too readily or arriving at im seen for years, as well as new acquain he has really erred. It would be im portant decisions too quickly. lie has tances who may influence one strongly. possible for him to enjoy success if he to feel full of business in order to be These vibrations, though powerful, are thought it came at the expense or contented, and must always set his capricious and passing. and one should happiness of others. heart on accomplishing a little more not take one's feelings too seriously The Moon in the unselfish sign Pisces than is possible. His chart shows the while under their influence. Routine warns the subject not to allow the self ability to be influenced or coaxed. but work is apt to prove boresome and at effacing, unseltish side of his nature to an army could not frighten Or force times one's memory may seem some interfere with his practical deal ings, or decision against his desired wish . And what unreliable dunng this period. One to be imposed upon hy family. friends he himself should not try to force rate. should avoid putting anything in writ or business associates, through being The Sun in this chart is aspected by ing that might involve litigation or in too easily influenced by an appeal to hath J\lars and Saturn, furnishing the 'vite unpleasant publicity. his emotions. He is well advised "never tendency to magnify. and giving great to cross hridges until he comes to ability along original lines. The Moon FORTUNATELY, during this period them," and that his worst troubles-as in the unseltish, receptive sign Pisces in of .rather conflicting vibrations, there he supposes them to he- will never dicates that it is necessary that his self is an aspect of friendly nature which happen. effacing or unseltish side does not make will bring assistance through the good Jn view of contradictory aspects him impractical in his dealings with as advice of reliable friends. Should the manifest in our subject's chart, he sociates or in the general conduct of opportunity to travel arise, our subject should make sure that anyone who his personal life. While he may make should embrace it. if practical. He tries to influence his judgment is more many contacts in life, it would 'be well mllst choose whether to "hitch his just and wise than himself, inasmuch as for 'him to guard against being too wagon to a star" and by right thinking this configuration assures his own abili strongly swayed by his emot ions. cause ' whatever may happen to he a ty to arrive at correct decisions. While stepping stone to further success. or he is very fortunate in attracting W OMEN are apt to playa very im- through worry and indecision as well as money, the influence of Jupiter in his portant part in his destiny. and financial extravagance attract only dis chart indicates a tendency to be some through them he will experience almost appointment. what over-generous, if not even too the entire gamut of emotions. When He should, during the year 1934, nonchalant about the future. This in friends and associates prove too tem avoid taking life too casually, but dication prompts him to play the part peramental, he may know that they are should make a special effort to ava il of the prodigal host and henefactor, a devastating influence in his life. I Ie himself prudently and wisely of the and to be instinctivelv lavish with his should allow his intuitive and discrim advantages placed at his disposal. It favors to t hose he loves. inating sense of proportion to govern is a period when he should not only People horn between Fehruary 20th his decisions. fully realizing that there execute plans, but also prepare plans and Marth 20th of any past years may are always t\\O sides to every question. for the future. prove especially fortunate to him, as His· first impressions are more reliable I am happy. in closing this horo will the opportunities which come. to than his carefully drawn deductions. scope, to call attention to the signifi his attention during that neriod. This Harmonious surroundings and congenial cant fact that there is every indication chart does not seem to indicate serious companions are very necessary to his of a future full of augmented achieve ups and downs. financially. Ii fe. ment for our subject. now that the During the greater part of I93-l, the This horoscope further inciic;1tes ;1 rest ricting influence of the planet Sa vibrations in t his chart are somewhat sense of rhythm and an appreciation of turn, in its relation to four major contradictory. Opportunities of an im- music without the ability to create. lie planets in his chart, is passing away. 46 BEN BERNIE hear~-ache may arise as a result of his placed. Owing to the position and as (Born May 31 , 1893) placlllg too hIgh a value or idealistic pect of the planet Venus. it is mosl This subject was born strongly under hope in the women who come in close necessary that the subject of this hor the influence of the sign Gemini. in contact with him. The opposition of oscope feel proud of or look up to those dicating a highly strung and extremely the Sun and Moon may often cause he loves and that they, in turn. are nervous temperament. The dual nature him to playa part similar to the "fiJth mindful of the proprieties and amenI of rhe sign Gemini requires praclically wheel ," as Fate intends him to stand ties of life. Among his greatest sources two OIcupations, or an occupation quite alone. of inspiration are the "wide. open and a hobhy which are equally ahsorh During January and the summer • spaces' and association with man's best ing. It therefore promises greater ac mont~s of ~934, . the disorganizing, im friend, the horse, as well as his love for complishment through having two or practIcal VI bra tlons of Neptune will smaller pets. Without theSe, his life IS more forms of work on hand, changing have a rather disrupting effect upon his not complete. from one to the other as the interest highly developed nervous system, an as This native has a very logical mind lags. rather than sticking persistently pect which will not occur again for which is capahle of great concentra to one endeavor. Variety is the very another forty years. He should make tion. He is adept at proving a point b) hreath of life to the native of thIs plans now in order that this period may the use of practical illustration. He is chart. be productive of the best results. By endowed WIth the ability to read char The ability to foresee events based the exercise of confidence and a Spirit acter and he can safely rely upon hIS upon the power of visualization means of generosity this can be made one of first impressions. Because of hIS great that our subject is rarely surprised at the most constructive periods in his tolerance of human weakness, he may whatever may happen. It would he life, especially if he comhines. as much often go against his hetter judgment welf for him to depend on someone as possible, business with pleasure. He and later find the folly of so doin~ . He more ohjective than himself to carry should experience an in flow of new should cultivate confidence in his mtUl out practical details. and devote hIS ideas. as well as an urge to creative t ions and not ai/ow his power of fine time to utilizing the subtle imagination work, such as writing. discrimination to interfere with his ar which the planet Neptune bestows. A final note : despite the rather dif riving at definite decisions. The friendly aspect between the Sun fuse aspects in this native's chart, Jupi The entire chart of our subject is in and Saturn will have a very steadying t~r in trine to five of the major planet!! dicative of a superb sense of rhythm . influence on his whole character, so will lend its force to adjust otherwise and a high appreciation of the finer that he will not be very adversely uncertain conditions so as to enable him arts. It may be difficult for him to affected by the particular environment to enjoy added blessings and augmented real ize that others are not as frank and in which he finds himself, hut will make success. sincere as himseif; hence. he mUSl him a leader, organizer and natural guard against heing too trusting and supervisor wherever he may be. Men HARRY FRANKEL (Singing Sam) too open-hearted. !-feJ'ust naturally at considerably older than himself and (Born January 27, 1888) tracts to himself goo fortune because those !n positions of prominence, will I-Iere we find a horoscope with Aqua of the friendly aspect which the planet seek hIS advice. rius as the major influence and its co Jupiter holds to Saturn and the Sun, so This chart shows a desire for atten rulers Uranus and Venus also promin unless he neglects his opportunities he tion and approbation. While he may ent. The mental poise indicated in this will meet with unusual success and be a have an abundance of acquaintances, chart is doubtless the finest attribute power for constructive gOOd in his he is likely to have few intimate friends. which the sign bestows. No other ma chosen career. His keenest enjoyment in life will come jor combination of planets makes one In matters of financial investment he largely through the imagination, con so nearly master of one's self. The is advised to be conservative and to in stantly reaching out fO! the unattainc position of the Sun being friendly to vestigate carefully any ventures involv able. Things just beyond his reach Jupiter yet unfriendly to Saturn cre ing financial risk . as there is consider fascinate him, and for this reason his ates two distinct sides in the nature. able danger that he may suffer at the interest and attention are best held Such faults as manifest themselves are hands of those who keep just within the when he is " kept guessing." not of character but of temperament. law. There are strong signs that he wiil It is necessary that he avoid going to The entire chart of this native is in he the recipient of gifts through inheri extremes in any direction. His emo harmony with the constructive forces tance. The aspects in this chart all con tions are inclined to change very rapid of the Universe and in consequence trihute toward making him magnetic ly and he must not take too seriously bound to attract splendid opportuni and what the world calls "lucky." So if what may be only a passing mood. It ties. but he must not be misguided hy extraordinary success does not crown would be well for him to rememher optimism as a result of his tendency to his efforts he must blame himself rather that "we conceive in ecstasy and give helieve that others are as open and sin than the stars for failure to take ad birth in agony." cere as himself. The aspects operating vantage of the opportunities which With so many planets "rising" in this at hirth indicate a most fortunate in Fate has offered to him. The un chart. there is a strong indication of a fluence for the huilding of character. friendly aspect of Saturn will have faculty in this native which makes it Mars, "The god of war," in the sign created disciplirie. and developed pa possihle for him to stir in others great Libra indicates a marked degree of rQ tience aDd steadfastness necessary to depths of hope and confidence in them mantic susceptihility. stirred more hv appreciate his blessings. selves. For this reason he can hardly duty than consideration of personal During the year, through August. fail to be extremely popular and play comfort. This position is also respon 1934, a period of unusual accomplish a happy part in the lives of those about sible for love of architecture. form and ment is mdicated. The subject of our him. ceremony, but indicates extreme im horoscope should experience an enrich The Moon (which may he considered patience of prescrihed methods. It fur ment of his understanding of life, with in this case as the gateway of the ther indicates an impulsive attitude in all that it means in greater tolerance senses) in the sign Sagittarius would forming attachments, capricious in and broader sympathy with his fellow signify that unless he puts a thing one's likes and dislikes for people but heings. Taken as a whole, tfiis chart in through quickly there is danger of his a very enduring and constant friend dicates a most favorahle period in life losing interest in i1. Suffering and ~hip when the affections are once hetween now and Novemher, 1934. CRAZY PEOPLE ! George Burns and Gracie Allen are in line for the championship in that class-that is , if you listen to them on the airways. But they've a thrilling, romantic, private side to their lives, though Gracie's always nutty more or less. and the real story of this successful pair appears in the FEBRUARY RADIO MIRROR. DON'T MISS IT! 47 We Have With Us Monday (Continued) (Co!'ti1!ued from page 37 ) months, Trade and Mark ought to 7:4, P. M. THE GOLDBERGS-GertruJe be happy. Berg, James · Walters, and others. champions have to start all over 8 :45. P. M. KATE SMITH and .Her (Pepsodent Company). Daily except again. Swanee Music. WABC and asso Saturday and Sunday. WEAF and 10 :00 P. M. CONTENTED PROGRAM ciated stations. associated stations. Gene Arnold, narrator; the Lullaby Kate again, and none too soon. The Goldbergs sounds so realistic Lady; male quartet; orchestra direc 9 :00 P. M. BEN BERNIE'S BLUE RIBBON one can't be quite sure it's only a tion Morgan L. Eastman; Jean Paul Orchestra. (Premier Pabst Sales Co.). radio program. King, announcer. (Carnation Milk WEAF and associated stations. 7;4, P. M. BOAKE CARTER. (Philco). Co.) WEAF and associated stations. Benny, the besta-even Mr. Bernie Daily except Saturday and Sunday. Well, are you? says so. \V ABC and associated stations. 10 :00 P. M. RICHFIELD COUNTRY CLUB 9 :30 P. M. THE TEXACO FIRE CHIEF The high hat voice with a down with Grantland Rice, Mary McCoy, BA No--Ed Wynn, the Fire Chief to-earth news slant. soprano; Betty Barthell, blues singer; with qraha~ McNamee; male quar~ 8 : 15 P. M. EDWIN C. HILL. The Hu Leith Stevens and a double quartet; tet; FIre Chief Band. (Texas Com man Side of the News." (Barbasol). J ack Golden's orchestra. (Richfield pany). WEAF and associated sta Also Wednesday. WABC and asso Oil Corp. of N. Y. WJZ and asso tions. ciated stations. ciated stations. Everybody's trying to laugh that Giving his own interpretation of It's their pleasant fashion of selling way but there s only one Wynn the day's events. you "erl". and how Mr. McNamee ought to remember him in his prayers. 8 :30 P. M. BING CROSBY a nd Lennie II :30' P. M. PAUL WHITEMAN and his Hayton's Orchestra. (Woodbury Orchestra. (Paradise Restaurant). 10 :30 P. M. MADAME SYLVIA of Holly Soap). WABC and associated sta WEAF and associated stations. woo.d and movie stars. (Ralston tions. Back in a Broadway supper club, Punna Co.) . WEAF and associ ated The best masculine voice on the just where he started from and as stations. air, no matter what anybody says entertaining as ever. Makes a girl think she really could to the contrary. be Venus if she only had the time Tuesday -and inspiration. 9 :00 P. M. A. & P. GYPsIEs-direction Harry Ilorlick; Frank Parker, tenor. 1:30 P. M. EASY ACES .. (Jad Salts) . 12 :00 Mid. VINCENT LOPEZ and his or (Atlantic & Pacific Tea Co.) . WEAr. Also Wednesday, Thursday and Fri chestra. \VABC and associated sta and associated stations. day. WABC and associated stations. tions. They may mean just groceries to This is no joke if some husbands This time without any advertising. are telli ng the truth. you but they give a lot of people Wednesday an hour's pleasure. 6:45 P. M. "LITTLE ITALY" with Ruth Q:OO P. M. SINCLAIR .GREATER MIN Yorke. Also Thursday. WAI3C and 6 :45 P. M. JACK DENNY's ORCHESTRA STRELs-minstrel show with Gene -associated stations. Jeannie Lang and Paul Small, songs: Arnold, interlocutor; Joe Parsons, Getting foreign atmosphere with WABC and associated stations. tenor; male quartet: Bill Childs, Mac the Sorrento touch. A cutie who just 'can't forget it. McCloud and ClitTord Soubier, end 7 :00 P.M. REX COLE MOUNTAINEERS. 7 :30 P. M. POTASH AND PERLMUTTER men: band director, Harry Kogen. Hill billy songs and sketch. (Rex humorous sketch with Joseph Green (Sinclair Refining Co.). WJZ and Cole, Inc.) . WEAF and associated wald and Lou Welch. (Health Prod associated stat ions. stations. uC.ts. Corp) . WJZ and associated Old fashioned show business going lust fun, music and sometimes StatlOI1S. over with a bang. feuds. They already know what we think of them. I) :00 P. M. LEOPOLD STOKOWSKI and 8 :00 P. M. ELMER EVERETT YESS. Also Philadelphia Symphony Orchestra Thursday and Saturday. W ABC and 7:45 P. M. IItENE RICH in informal Daily except Sunday. (Liggett & associated stations. ch~ts on Hollywood. (\yelch's Grape Myers Tobacco Co.) . WABC and Another laugh-baiter, this being JUICe). WJZ and aSSOCiated stations. associated stations. the year of the funny men. She's been out there for years and A real master at his art of inter 8 :00 P. M. BLACKSTONE PLANTATION. years so she ought to know a lot preting the best music. Julia Sanderson and Frank Crumit. about her neighbors. 9 : 15 P.M. KATE SMITH and her soloists : Parker r.ennellv; incident al 8 :00 P. M. THE ROYAL' GELATINE RE Swanee Music. (Also Wednesday). music direction Jack Shilkret. (Black VIEW with Bert Lahr ; George Olsen WABC and associated ·stations. Stone Cigars). WEAF and associated and his orchestra. WEAF and asso If Kate ever goes over good musical chord~ on a piano. (Colltl1lued from page I) and actually censored his favorite news Miss Breen was on the radio long paper with scissors before he finally before Peter made his debut but since terly companionship she walked right ~uccumbed to the fact. they joined forces as a team one has into her future. May had several accompanists in her never appeared without the other. And In one of the basement apartments first years on the air and one by one the way they found each other is a of a large building Mr. Singhi owned they proved unsuccessful for various real love story. he and May found a musician who was reasons. Finally on a certain day, more May Breen, or May Singhi as she considerably in arrears on rent but a than. a few. years ago, she went into a was christened. happened to be fortu glance at his condition convinced them musIC publt~her, telling her tale of woe nate enough to be born in the lap of hoth that his debt was no careless neg and wondering where she'd find a pian luxury. Her father, Henry Singhi. not ligence. May listened to his sad tale Ist who, ,not only had rhythm but de only was an important real estate oper and helped him. It was on that visit · ator at the time but he owned several pend~btllt)' and on her lucky day she she saw a uke in his room. met I eter s brother, Jack. Blood being Manhattan hotels. When May left an "Do you play that thing?" she asked expensive girls' school she eloped with anxIous to promote hOllle talent when him. Jack heard May's complaint' about a young lawyer who added the Breen "I teach it when I'm lucky enough to to her name and who died, after they these Ivory tIcklers, he suggested his get pupils." hrother, P~ter , and that's one of the had been married several years and "Well, I've got one home and vou can ways love IS born. had discovered that these youthful ro teach me?" An idea that was fatefLIJ mances are not always happy ones. for May and fortunate for the delin May took ~eter into her radio act While her first marriage was not quent tenant. and qUIte qUIckly discovered she had what might be called successful it in Whatever May does, whether it's a young genius beside her-also that directly led up to her professional ca cooki~g or writing lyrics with Peter. she she had a good !O?king young man at reer and her eventual meeting with her does It well and the uke was no excep whom other feminine radio artists cast second husband. Her first mother-in tion. In fact she so far exceeded her ardent glances, But as it was subse Jaw on one Christmas morning pre teacher in expertness that before two Quently proven Peter had no eyes for sented May with a bathrobe and as a~y~ne but May right from the be years she was teaching him tricks on ginning. I~eter . being the gen ius that he is, was qUIte Incompetent at dealing in com merce. He would, write lovely songs whIch ever"bodv hked and then be Jis mayed WIth the royalty checks which were nowhere near what they should be. - Gradu~lIy May, who never had been coache~j In the hard school of business adyerslt¥ hut had a technique for ac QL!trIng Information that would do her fr,lends more good than herself. soon dl~ove.red that Peter was an artist but n~ buslIless man, so she made sugges tIons and gave him advice tha"t later pro\'(~d to be valuable to him. PEOPLE, especially those celebrities who always had a warm spot for !"lay Breen, dIscovered that ht;r interest III Peter was more than professional and that Peter, the quiet, unassuming composer. was more than anxious to meet her halfway, said this was no busi ness tre-up, RIght they were, for one fateful afternoon between broadcasts they were married and informed their friends that the team of Breen and De Rose was one for a lifetime. Peter is one of the retiring kind of Lee Patrick and St ephen Fox drink a toast t o Miss Patrick's success with the Columbia m~n who do ~ig things in their line Dramatic Guild prograrr. . ~Jthout the ablhty to sell their talent III advance, May is one of the unusual women who can do things for them May had several duplicate gifts from the instrument and getting national seh'es ,but find time to be a real help other relatives around the same Yule recogmtlon as 'The Ukelele ladv." to lhe~r husbands and that's why this tide she returned the gift to the de May's father, as it happens, doesn't team IS so successful. They' augment partment store and ohtained a credit approve of career women and when each other's talents and what's , more sli p. May finally had an opportunity to ap important tbey together provide a per Being a pampered daughter who had pear on a New York radio station, her 'fect companionship, When they for nearly everything she wanted, May gravest problem wa~ to keep the truth sook their New York quarters to make sought hopefully for some exchange from her father. In fact it was four their home in a suite of the twenty and almost desperately wandered into "ears after she won acclaim when she seven room domicile which Mav's the emporium's music department. She \vas making personal appearances as father tinally fOilnd in Westchester had always played several instruments well as broadcasting, when she was they carried with them several hundred but the ukelele was a new one to her writing the ukelele scores for song tric~y gadget~ about which May is so and as a last hope she snatchced up an sheets for most of the big publishing fond and whIch have provided many ornate uke, which was at least one thing houses that Mr. Singhi first learned he amusing hours for the De Rose friends she didn't possess. had a celebrity for a daughter. With who would rather be fooled and For months the ukelele reposed in her the aid of friends who were her arch laughed at in their home than hored closet and fmally one Jay when her conspirators she connived to keep her among their less imaginative friends, father was collecting rents on his prop father otherwise occupied far, far from Who says romance is all ether in erties and she was giving him daugh- the radio while she was broadcasting the broadcasting world? 50 Hot and Airy life as a. grocer's delivery boy ... Be (Continued tram page 5) Don't radio artists have fun? Y{)U fore radio Hugh B. Dobbs, NBC's said It! "Captain Dobbsie" made his living in JUST A LI TTLE STATIC-IT COMES stalling children's playgrounds . . . WITH EVERY SET SH r SHII SCANDALlII Julia Sanderson hates goldfish and $2 If you are wondering why George bills . . . Conrad Thibault likes to re If anybody tells you that Robert Simmons has gone to the dogs, don't Hicks is announcing NBC daytime pro call when he was a floorwalker of a grams after being so long on big night New York department store . .. Robert you cry little maiden. It merely means that the NBC tenor is resting between broadcasts, Mercury will let you into a Trout, CBS's presidential announcet, little secret. It is because he is occupy likes to write novels and plays . .. Art broadcasts at his castle in the moun tains near Cornwall-on-the-Hudson. ing what is known in the studios as Van Harvey, the Vic of "Vic and "the dog house". As the term suggests, Sa de", used to work on an agricultural M t. Pooch, it is called, hecause Sim ~ mons, a bachelor, lives there all alone it is a place where bad little doggies journal .. ~ Twenty-five hundred air are confined when they incur the ' dis aspirants were auditioned at New with his wire-haired terriers. Oh yes, he also has a housekeeper and a polo pleasure of the studio bosses. Hicks did York's last Radio Show- and only that very thing by some slip-up on a eight were selected as even possibili pony. Hill-billies are loosing favor on the very, very, important aviation event'. ties ... Eight aunts consider it their Over six feet tall and weighing 160 divine right to advise Tommy Mc air waves. They'll :,oon join those plaintive singing cowboys of strictly pounds, George Francis Hicks-to give Laughlin after each broadcast . .. Peter him his christened name- doesn't fit Dixon, now located in Hollywood, drug-store origin. You know, those fel lows who throw the bull and try to into a kennel comfortably and by the writes : " Even the bad gags of some of time you read this may have atoned our comedians sound better out here- rope You with bum steers. Radio row is still laughing at the terror of a syn for his sins and won his freedom. 'Tis because they remind one of New York's to be hoped so, any way. studio street." . thetic ranger at the recent rodeo in Madison Square Garden. This chap, .oj< resplendent in his studio costume, * WHERE THEY WERE BORN Comedians are oftentimes funnier off Broadcasters come from everywhere. cruelly stabbed himself with his spurs ·in ,his anxiety to escape from a grand the air than on. They and their spon Here are the birthplaces of a few sors hand studio officials many a laugh. picked at random: stand seat when a bull went on the rampage in the arena ! For instance, there's that row that was Connecticut-Morton Downey, Wal precipitated over butlers. Phil Baker lingford . . . Phil Ohman, of Ohman and started it by introducing "Bottles". Arden, New Britain ... Dwight Lath It was Howard Marsh who defined Then Jimmy Durante brought to the am, Wamp Carlson and Guy Bonham " Home, Sweet Home" as a home with kilocycles " Meadows". And as might (N BC's Jesters), all from Hartford. out a mortgage. And Jack Arthl)r, on be expected, the Armour meat packing Pennsylvania- Frank Black, NBC's the Salada Tea program, says "This concern, beefed about it. They told general music man, Philadelphia; also, tea business is' all in the bag". Chase and Sanborn, the Schnozzle's Lew White and Gladys Rice .. . Pat sponsors, they were violating their Barnes, Sharon . .. Mary Hopple, Leb * * rights of priority for having thought of anon .. . Dick Liebert, Bethlehem . .. May Singhi Breen, NBC's ukulele a butler first. It was all a tempest in Landt Trio and White, Scranton. queen, and her husband and co-sta r. a tea pot (Chase and Sanborn, please Illinois- Gene Carrol, of Gene and Peter de Rose, love to play Q,ractical note) for neither of their butlers is as Glen, Chi.cago ... Ditto Ray Ferris, jokes. Old guests at their New Rochelle funny as any P. G. Wodehouse butler Mrs. Claudine MacDonald (Woman's (N. Y.) home go prepared for the you can pick with your eyes shut. Radio r~eview) and Jack Benny . . . worst but newcomers, unaware of their' Madge Tucker, Centralia .. . Alice Joy, pleasantries, don't fare so well. Streator, and Walter Preston, Quincy. Recently the Landt Trio and White Another thing about comedians : Indiana-Phil Duey, Macy . .. Al went to the de Roses for dinner. They are always wailing about their Cameron, o f the Al and Pete duo, An Naturally when the soup was served material. Say they could slay the cus Jerson .. . June Pursell, Indianapolis and tasted pretty salty they had no tomers on Broadway as well as those in ... Harvey Hayes, of Greencastle . .. suspicion it had been made so for their Bancroft Corners if the gag writers Eddie East and Ralph Dumke, the especial benefit. They saw their hosts would only show a little originality. Sisters of the Skillet, are also Hoos consuming theirs with ev ident relish There's no doubt but that good comedy iers. and manfully finished the course. Not creators are as scarce as hen's teeth, and without, however, making certain men even after you catch 'em it's hard to FIRST PEEPS OF LOUDSPEAKERS tal reservations as to Miss Breen's cul hold 'em- competition being what it Announcers, for the most part, are inary skill. is. Ask Bert Lahr, he knows. Two of native born hut there are a few who Salty as the soup was it was nothing his writers quit cold on him the other did their first loudspeaking in foreign compared to the salt in the wounds of day and maybe he didn't have to hustle parts. Consider these : their chagrin when they learned they to get a script ready for his hroadcast. " Kelvin Kirkwood Keech. the mike had been victimized. Desire to turn It was reported that he wrote. Or re master with the most alliterative name, the tables became their one mission in memhered, some of the gags himself, was born of American parents in Hono life. And that desire was realized two so desperate was he for material. But lulu ... Alois Havrilla is a native of weeks later w.hen May and Peter were that may t->e just another of those wild Austria-Hungary, his parents Slovak the guests at the Landt Trio's home in rumors you hear on Broadway. Who ians who migrated to America and set Jackson Heights. Peter had left his ever heard of a radio comic contrib-' tled in Bridgeport, Conn., when Alois brand new car parked in front of the uting anything hut his time to a broad was four . .. Bill Hay, herald for Amos house but, chancing to look out of the cast? Well, maybe a few hearty laughs 'n' Andy, is a native o f Dumfries, Scot window, he was startled to find that it at himself. land . .. Patrick .J. Kelly, chief NBC was gone. announcer, was born in North Queens Dan Landt, most sympathetic, urged STUDIO SIDELIGHTS land. Australia . . . And Edward K. that the [W) lice be notified at once. His Albert Spalding is very finicky f Ted") Jewett. night boss. saw the brother, Karl, suggested a radio alarm about his violin hroadcasts. He directs light of day in Yokohama, Japan, the would be more effective. Peter became his rehearsals and sets his own tempo son of an American silk merchant. so upset he swallowed his gum and .. . Peter Dixon, who got tired "Rais Andre Baruch, of the Columbia staff, Miss Breen bordered on hysterics. ing Junior" witrout a sponsor to help was born in Paris. Two others, Frank Then the Landts led the way to the him, writes those "H Bar a Rangers" Knight and Carlyle Stevens, are Cana garage where the de Rose chariot was sketches, so popular with kids . . . dians. Knight hailing from St. John's, found in all its glory. Howard White "Deilth Valley Days", which recently Newfoundland, and Stevens, from had sneaked in there while the atten ohserved its third anniversary on the Parkhilf, Ontario. tion of the visitors was distracted. air, is written hy Ruth Cornwall, a 51 \ New York girl, who makes periodic has the toughest beard known to the boys they may not feel like paying a trips to Scotty's bailiwick to ahsorh at tonsori al profession. king's ransom to Rudy. Meanwhile the mosphere . .. Ole Olsen and Chic John '" '" '" crooner is absorbing the limelight as son project their "Swift Revue" from "Paul Oliver" i'n the person of Frank the answer to Tin Pan Alley's maiden the Chicago Civic Theatre. It is within Munn, and "Olive Palmer", otherwise prayer (the word maiden is used here a few hlocks of the Garrick Theatre, Virginia Rea. are united again at NBC, in the sense of first time, for hereto the scene of their debut nineteen years this time appearing on the Bayer fore Tin Pan Alley confined its preying ago ... Gene and Glen, after years air American Album of Familiar Music to the tunes of the old masters) and ing from the Cleveland NBC studios, program. The cognomens were be making radio row like it , are now doing their stufT from Boston stowed by their sponsors, the Palmolive ... Broadcasting officials pay more at Company, and the vocalists sang under SIGNING OFF WITH: tention to letters from listeners in the those labels so long they nearly lost A cosmetic firm wanted to go on the country than they do from those in the their own identities. "Vi rginia Rea." cities. It is to the Main streets that air. They arranged with Phil Spitalny or rather the last part of it, is also to direct the orchestra. Then they held radio programs are pointed, not to the acquired for professional purposes, Broadways and Fifth avenues. an audition. But did they send the Murphy being the right surname. wives of the executives of the company '" '" '" • • • to pass on the merits of the broadcast ? Harry McNaughton, Phil Baker's Rudy Vallee is playing a new part. They did not. They violated all tradi man "Bottles", served in the trenches Now he is championing the cause of tions of sponsors by delegating that during the World War without sustain the poor, down trodden song writer. function to a score of their feminine ing a scratch. lIe passed through the But Rudy is treading on dangerous factory workers, This slight to spouses disastrous Pathe studio fire in uptown ground when he advocates higher roy upset the equilihrium of radio row for New York several years ago without alties for song-smiths. It's an idea ver): a week, almost overshadowing the the loss of a button. But he never sits abhorrent to the broadcasters and If opening of the magnificent NBC studios in a barber's chair without injury. He they increase the dough to the ditty in Radio City. The Ole Maestro loose a chaw of tobacco with unerring (Continued from paRe 18 ) man steps in. lIe manages all Ben's aim. It landed right on the young business and financial affairs. A wise Maestro's finger hand. Until that mo altered the entertainment policy of the thing, for as long as Ben Bernie has ment Ben had never spoken on the self-styled Ole Maestro, as he is known money to give, he will give it. But stage. But he spoke then-and how' to millions of radio fans throughout brother Herman believes that charity The audience was tense. Ben began the the country. Since music for its own begins at home, and put's Ben on an ad-lib line of chatter that has since sake is not the goal of the specialty or allowance for the sake of his wife and made him Head Man in International chestra, Bernie and his lads 'turn in kiddie. Ad-lib Circles. And it went over. They chatter, melodies. solos, and odds and He is constantly giving concerts fo r roared with laughter and Bernie, a true ends, various charity benefits, There was a showman carried off the difficult and Few people realize that Ben Bernie time when under the former Mayor tense situation with easy grace. There is really an accomplished violinist. He Walker. Mr. Bernie gave a concert for after, Benny talked more and played knows all the old masters thoroughly, the charity patients at Bellevue hos less. hut he also helieves in the music of to pital. And, hy the way, this was so Today with the constant perform day, about which he says: long ago that he called himself the ances he gives, he finds it necessary to "J azz music is a tonic for young "young Maestro." We cannot help hut sometimes purchase some of his gags, people. Take jazz away and they will wonder since when he changed to "Ole" "When I want to buy gags," he says. supplant it with something less whole with a mind so alert and a smile so taking his ever present cigar from his some and buoyant. We need jazz hut captivating. There was a Charleston mouth. "I always call on my brother we ought to take it in moderation." contest for those of the inmates who Dave. Dave is an invaluable help to Rudy Vallee. fresh from 'r'ale. were well enough to compete and a me, because I have a fellow recite the worked for .Bernie at one time, Bernie prize was otTered to the young ladv gags hefore him. If Da\'e laughs, I refused to let him sing because his voice who won. The prize was to come from don't buy the joke." was, "not st rong enough," Bernie's own pocket. To assure popu He spent several years on various cir lar verdict Bernie was to hold his vio cuits, doing singles and in partnership DE gets five thousand fan letters a lin bow over the head of each contest acts. the most famous of which was week and this summer he auto ant in turn, and the prize was to he with Phi" Baker. The Bernie quips graphed over 500,000 \'arious objects awarded to the one who got the great grew better and better. His extempo thrust at him by the Chicago World est applause. M r. Bernie noticed that raneous line of chatter kept the cus Fair visitors from all over the country on the outskirts of the crowd a tiny tomers in the aisles. One night Bernie who comprise his unseen audience. The girl. lifted a shabhy skirt and danced heard Paul Whiteman. the first of the Prince of Wales danced to his music in hy herself. The prize went to a ' seven modern jazz bands, and then it was London, Hollywood and Broadway have teen year old. girl who had heen in the that our Ben Bernie decided to start a bowed before his haton and banter. But hospita I for eight years. M r Bernie band of his own. Bernie is indifferent to success and was delighted. but his heart ha Turning Points In Their Lives who was at that time secretary to a (Continued from page 21) Father noswell's leaving town on a writer, accepted the offer. husiness trip gave his three daughters. * * * I~e has since led his orchestra through Martha. Connie and Vet, a chance to Willard Robison believes that the many ace commercial programs on the do what had heen in the back of their big turning point in his career was air. minds for a long time- stop playing when he decIded to stop conducting * * * classic music and turn to jazz. They "lowdown ragtime music" and turn to If an adventurous motive hadn't were a string trio-but the saxophone composing. arranging and conducting made Gertrude Neisen thumh through stepped into t he group, and syncopa "meaningful" music. He defines "mean a New York telephone directory one tion took the place of the slow-treading ingful" music as that which is "spiri night for the name of a theatrical measures of Bach. Then they put aside tual and basically fundamental." agency, she might still he a Brooklyn their instruments and used their voices He made this decision ahout six years dehutante' -and father Boswell returned to find ago while conducting a hot ragtime or As it was, she imitated Ethel Mer a complete transition had occurred in chestra in Kansas City. He had heen man at a party and did it so well that his absence. His daughters had turned barnstorming throughout the Middle the group chorused. "You ought to go into jazz birds, and in that capacit) West. On making the decision, he said on the stage Gertrude! Really!" So they sang their way to fame. adieu to his orchestra and came alone Gertrude took the first name she found to New York. First he did some com * * * in the hook, and visited the agency the George Hall stood one day, many posing and arranging, then organized a next morning. new orchestra and began to conduct years ago, on a busy corner on the West "What haye you done?" they asked Side of New York, trying to decide the aforementioned type of music...... her. whether to go back to medical school. Gertrude put on her most profes If Jeannie Lang had married "the or to find a job in an orchestra. If he sional manner. and trumped up a story returned to medical school. he would boy in St. Louis" rather than waiting. ahout singing in night clubs. as her family suggested, until they had have a long hard course through which We'll call you 'if we hear of any he would have to work his way- if he all taken a planned trip to California thing," was their answer. And two together. she would never have gone had a job in an orchestra- weeks later, Gertrude received a call. As he was debating this serious ques sight-seeing at the Universal Studios. The result was that she started out in It was there that Paul Whiteman tion, he was hailed hv a friend who valJdeville wi th Joe Fejer-t hen had played in Reisenwehers. was making "The King of Jazz." and an audition at CBS and was signed for Jeannie was introduced to him. So im sustaining programs on th~ air. Now "COM E on Georgie." he said. "What pressed was Paul hy the vivacious she has a commercial-star on "The luck thJt I ran into you. We need Jeannie from S1. I.ouis that he asked Big Show." with Isham ,lones and Lulu a violinist." And so George went tn her if she could sing. McConnell, and is singing nightly at Reisenwehers. "I can squeak." admitted Jeannie. the Central Pa rk Casino. That's why he's not in a starched Paul Whiteman led her to a micro white coat today. telling his patients. phone and listened to her voice. 'P. S. * * • "Cod liver oil for you." She got a joh in "The King of Jazz." Glen Gray-now President of the thus starting ofT her career in movies famous Casa Lorna Orchestra, was a * * * and radio. clerk for the Santa Fe R ail road, play It was a basehall that was respon * * * in,:! his sax after husiness hours. He sible for the fact that George neatty. .Jacques Renard took a great risk risked security by deciding to give up .Iatest recruit among air comics as mas when he decided to sell his night cluh his joh and seek his fortune in music. ter-of-ceremonies of the "American Re in Boston and hecome a hroadcaster. vue," became a comedian. George was He sold at a hig loss, shortly after IT was on a wild goose chase to De- originally a concert singer, with oper opening it, but does not regret his troit, then a boom town, that ~e was atic aspirations, but a baseball that he move. hired as sax player in Gene Goldkette's couldn't duck from fast enough knocked His contact with broadcasting came orchestra. There. when the engage him ri~ht onto the vaudeville stage. A about this way: he first asked Colum ment hroke up. Glen was instigator of crack ball-player. he used to occupy his hia Broadcasting System to put a wire an idea to stick together, form a cor Saturdays and Sundays playing semi in his Boston Cluh. So Ralph Wonders poration of the boys in the hand, and pro hall. A wild pitch found its way to of the CBS artists bureau visited him • put it on a husiness-Iike hasis. with his Adam's apple one day, and he in Boston, listened to his night cluh president, treasurer. and secretary. couldn't utter a satisfactory sound for orchestra, and had the wire installed. Ten hays agreed to do so, and that was four months. When he recovered . he Three weeks after .I acaues hegan hroad the heginning of the famous Casa found that his "oice would never do casting from the cluh, the Camel Lorna Band, for they stuck together for opera, so he decided to hecome a agency offered him a contract as con thr.ough thick and thin. and plaved comic. and that's how his vaudeville ductor of the Camel Quarter Hour. their way to fame with Glen as their career. which has led him to a star role beaues accepted~and sold his cluh. adviser and president. on the air, was launched. 53 So-o-oh! up somewhere. Anyone in the audience (Continued from page 3 I) same joke as another broadcasting jes can go right out and' tell the same joke ter. The one who gets on the air first and get a laugh. After you've told it cut something else in half. All right. takes all the credit. The other, who once it isn't funny 'any more. It's just Ilere's the way to do it. I think for a has just as much . right to t he gag, is a gag." few minutes and start fresh with a man called a chiseler and thief. Yet no He gestured in typical Ed Wynn coming to the box office window. I Ie thefting has heen done. manner. huys a' one dollar ticket for a seat in Some of the more enlightened radio " But the method-comedian is differ the gallery. As soon as the lights go editors have suggested a clearing house ent. When you repeat his jokes they down, he comes downstairs and stands for gags where charts would warn fall tlat. Yotl can't do' it. He doesn't right behind the orchestra seats. radio's funny. men of what gags were depend on the gag, but on the way he "When the lights go up (or the in on the air. That would eliminate tells it. And no matter how ma,ny termission an usher asks to see his many embarrassing moments. tImes you. h~ar him, it's still funny." ticket. He shows her the ticket and I recall one sample of the Wynn He waIted a moment, eyes bright she says : "Standing room downstairs is technique wherein a poetic line servt:s with interest. . two dollars. This is only a dollar as a gag to send 10,000,000 listeners into " Is that plain?" he asked. "The titket." lie looks her in the eye and guffaws. Ed worked it cleverly into one gan~ster dept~ nds upon wit. The. says : "Oh, that's all right. I'm only of his "operas." lIe manoeuvered his method comedian understands humor." standing on one foot." heroine into sentimental complaint to Of course Ed Wynn is a method com \Vhen the applause died down the her lover by horrowing the poet's edian. Ilere's his method as he de method-comedian spread his hands he words thus : scrihes it himself : fore him. "Oh that you had a window in your " You ask me if I write my own jokes. "That," he said, "is how ne\\' jokes hosom so I might read what's in your I'm insulted. Of course I write my own are horn." heart." jokes. Well, maybe I don't write them "Ilow long does it take to twist a To which the prosaic swain responded exactlY- 1 rewrite them. That's· all new gag out of an old one?" I asked. plaintively : anybody can do, because there aren't Is it hard after you become used to the "Well I ain't got a window in my any new jokes. You see all jokes have technique ?" hosom. hut I got a pane in my stom to have some kind of a plot. I can tell He nodded. ach ." YOU, with authority, that all plots have "I spend about an hou r over each The sure-fire "So-o-o-o" which heen known to us humans for centuries. one," he said. "That means fifty-two characterizes Wynn broadcasts, was an New jokes are merely old plots with the hours a week. Each broadcast lasts accident. It was caused hy micrQphone settings and characters changed. half an hour with music and announce fright. ments. I try to get fif~y - two laughs at The word "so" was in the script and "EVERY week I change dozens of 9C~" . during rehearsal Ed's voice, thinned by gags for my broadcast. Some of Wynn and Graham McNamee actu fear, went falsetto and the word be them I get from hooks written as far ally have seventeen minutes for their came almost operatic. It was so funny hack a.s the Sixteenth century. I ne\'er comedy. That means Wynn must sup he kept it in. tell a Joke the way I have read it." ply three laughs a minute. lie man This was getting pretty complicated. ages to do better than this wirh his B E feels such accidents and mis- I wanted details. famous "So-Q-O-o" following up a takes are good luck-and with " Explain just what happens when gag. That "So-o-o-o" is good for four "So-o-o-o" as an example, why not? you snare an old joke and start to make additional laughs. He counts only on lie dislikes the films hecause they do a new costume for it," I sug~ested . 'the fifty-two basic laughs. not permit such accidents. The very "Okay," he grinned. "I 'll give you a Roughly calculating it takes Ed perfection of films. due to retakes, he sample. Let's take an old joke. The Wynn about twenty seconds to put believes, hurts motion picture plays by one ahout the man who went to the o ver each laugh. Few listeners pause robbing them of human qualities. He theatre hox office to huy a ticket. You to think that for the laughter of twenty likes to recall opening nights when stars rememher that one?" seconds the comedian has racked his have pulled "boners." I nodded. One can't escape that one. hrain for an hour. As a matter of fact " It always makes the play memor "Well he. steps lip to the window," ·1 have knowl1 Ed Wynn to struggle . able to me." he explained. '" can't Wynn related, "and the treasurer told seven hours with a single gag. help it. I like mistakes if they are hon him the ticket would cost four dollars. est. I feel sympathy for those who lie hands the treasurer money and the "THE critics who belabor comedI- make them. I make so many myself. I treasurer says, "but this is only two ans," Ed said. "for u ing old and fiml'myself liking company. To err dollars." And as the man says, "Oh, stale material can't know much ahout is human and when I err it makes me that's all rigllt. I'm blind in one eye. comedy. They would already under feel like a memher of the human I'll see only half the shO\..... " stand that all humor is old, -that inter family." There was still a laugh in the old pretation refreshes it. Aside from that, a I know Ed would jump all over me story as Ed Wynn told it, but he cut comedian from years of experience with ii I were to attempt hiography. but , it short. audiences knows experiments are dan am hound to say a brief word ahout . "\Vait a minute." he cried, "In a min gerous. lIe has learned from visihle and his start. He is a native of Philadel ute I'll show how you can add to it audihle audiences .what types of jokes phia and his father, at that time among and make two jokes out of one. Just can be depended upon for laughs. If the wealthiest in the city. never add anot her line and make the treas I tried uncertain types over the radio, dreamed of his going on the stage. urer say : "Well, in that case I ought to how would I know they were going Ed got his start when he was sent charge you eight dollars because it will over? If I tried experiments I would to Wharton College. lIe never arrived take you twice as long to see the show." he scared to death, nerVOllS. ·apprehen at his collegiate destination. Indeed, he " f.ine," I chortled. "All it needed sive. I couldn't be myself. I'd lose my joined up with a small stock company wa,s the touch." appeal." in Pittsburgh, Pa. His Lather knew Ed Wynn grinned more hroadly than The unknown quantities of radio nothing of this until the dean of Whar -ever. play havoc with comedians' nerves. For ton College returned the tuition check "Sure," he agreed, "That'~. all the instance, Ed demonstrated, a stage with the information there was no stu Broadway panhandlers need." comedian can get along with a set rou dent there named Edwin Leopold. That started another laugh which tine for a year. But when he goes on After a bit Ed left the stock com was cut short too. the air he must have a brand new rou pany and \vent into vaudeville. And "Listen now." he demanded. ''\'11 tine every week, sometimes twice a was he · instantly hailed as a wow? show you how to use the same plot hut week. lie was not. For fifteen years he strug change the whole joke. The basis of Speed and hard work are necessit,ies gled for recognition, hattling all .the the joke is that something is cut in haIr. in working up such routines. I n the way. To get ,a new joke I'll merely have to process it often happens he picks the f.inally he went over big in Atlantic 54 RADIO MIRROR City. Later New York took him to her Tuesday night to hear Ed Wynn play bosom-aod he's still sitting pretty, the fire chief. Sam Harris, Thomas The Perfect Fool he yearned to be. Meighan and Gene Sarazan have homes Kill The elder Leopold never forgan' his there-and are among those present on son completely for walking out on a Tuesdays. KidneyAeid college education and a busmess career What I believe is the ultimate pay ~ -but Ed's time came. When th~ fi off in any story of Ed Wynn and radio nancial cyclone struck the United is that he was offered to five sponsors Ne~Way States the Leopold fort·une dwindled before he was accepted for radio hy and seemed bent on disappearing. Theil the Texaco Company. The five spon it was that The Perfect Fool stepped sors auditioned him and shook their in and with what he had saved 011 the heads. despised stage he salvaged 'the family "He's lousy," one would-be showman income. M r. Leopold thinks somewhat of the air proclaimed. "I mean lousy better of the stage now. for the air. He depends on mugging The honor which Ed Wynn prizes and costumes and gestures. He'd be a above all others came to him after his funeral on the air." radio debut. Then he became the only To which the snappy comeback is : man in America rated as important as "Oh yeah? Who s funeral?" the town pump in a Florida village. The five who turned him down have The village is New Port Richey where certainly looked as if they might want Ed spends much of his infrequent va to jump ofT a convenient dock. cations. The town council recently in Which demonstrates the difference stalled a loudspeaker in the town between the common or garden variety square where the villagers gather every and The Perfect Fool. You Ask Her Another (Continued from page 22 ) Q. And after that? Q. Did you have any struggle? e e · e WIN BACK A. Mom gave me a job with her A. Yes, we always had to sit on our repertory company to keep me out of trunks to make them close. YOUR PEP mischief. ~. You mean never a hungry mo It I. no longer necessary for men and Q. What sort of parts did you play? ment? WOmen to suffer from poorl y functioning A. was the ingenue who always ]i:I l\lacfaddent is a gou!;("nd to prospective mothers, In it he tells you the things every woman should know regarding motherhood, He ji!'oes into the subject fully, fearle~sly and simply. If ),ou ·prepare yourself ·along the simple lines he recommends, follow out the common sense in5tr1lctions given, lOll caD enter lIpon the ordeal of motherhoo with a milld frre from worry, and the glorious an ticipation of the coming of fine, healthy. beau tilullr developed babies to fill your lile with sunshine. This splendid book should be in every borne. Send for This Book Toda y and Exami ne It At Our R isk Just write us and foay «you want this book sellt on approval. When thr postman delivers it at your door pay him $2.00 pIllS delivery charges, with the full understanding that if fo r any reason yon do not wish to keep the hook, you are privileged to return it within five da ys after receipt for it refund.. of yon r money. MACFADDEN BOOK CO. , INC. Raymon d Knig ht is back on the a ir as Billy Bachelor; the young foster father of t ho se De p t. RM-l '1926 Bro adw a y, New Y o rk W heatenaville twi ns 57 Voss You Dere Shorlie? Then came the War, and overnight (Contmued from page 9) go over the scnpt. Na9.', they said . "Schmidts" became "Smiths" and .But "?harlie", the good-looking, smil "h:rausmeyers" changed to " Kellys" writer of Hollywood hilarities such as Ingly Immaculate Chff Hall , added : without the aid of SO much as a mir "The Cock-eyed World", decided that '''Gee I gotta say 'probity' and 'ineR! ror. Not even Jack Pershing could have a~1 the· world loves a liar- that is- an cacious'- better practice up Qn them." stepped on a stage with a German dia amusing liar. So they concocted a "A cinch, 'Shari ie', " said Jack, "say lect. And Jack Pearl wasn't mugg modern " Baron M unchausen", and 'probity' as in ·probity-man'. , . ," enough to try. He did a quick change, "I .uckies" agreed with them to the tune " Yeah, but what about this 'ineftica- tuu, and thereafter the jokes were regIs of $3500 a hroadcast. The first at CIOUS. ' ?. . , , " tered in accents ascribed to the Jewish tempts were pretty sad, and the canc~l "That, 'SharI ie' , is your own private citizenry, or to the allied nations, lation handwriting was on the wall. business." France and Italv. , But by the end of four weeks. the tuner Su while "Sharlie" was concerning It'was while he was playing in "The inners had come to an appreciation of himself with probity, there was time to Powder Puff Revue" that Jake '11' Lee what Pearl was giving t hem. There ask the Baron ahout Ilollywoud. With saw him. i\nd after four years of after it was a push-over. two pictures under his belt, " Meet the burlesque and vaudeville he was sold The classic "Vass you dere, Shari ie" Baron" and "Hollywood Party", Jack. to the Shuberts for the goodly sum of was written in quite casually by Mr. himself. is by way of being a movie $13,000. That doesn't mean that Jack Wells, and has had 'em in the aisles celeb, or as he says it, "solob". Mak played " Uncle Tom" in a transaction ever since, Now "Cousin Hugo" is ing movies is hard work, he says, but with 01' Massa Shubert, What the pro keeping the ha-has rolling from Coast the 'fact that he returns in March for ducers did was to buy up Jack's con to Coast, and the skillful Billy has another is evidence that he likes the tract, and to feature him in their an some others up his sleeve for broad land where Garbo speaks only to I{ou nual Winter Garden shows, This asso casts yet to come. ben and Rouben never talks hack. ciation lasted until 1930. His last Shu All this I learned while the hand " I liked to lie on the beach," said bert appearance was in the "Interna some, Ilarvardish young men were Jack, with the accent on the lie as be tional Revue", an all-star flop distin scramming hither and yon seeking a fits the Baron. guished by the colossal failure of the dog and a net , essential paraphernalta More seriously, he says that the pro imported "Argentinita", and the signal, of a Grade A pup-snatcher which, duction of pictures fascinates him . and that he never suffered through such a terrible experience as when he attended a "sneak" preview of his picture. Na turally, he hadn't seen himself act he fore, And to sit hack in the audience watching his shadowed capers on the screen, hearing the comments on all sides, proved a pretty devastating ad- venture. • Jack has had many film offers. as far back as "Reaching for the Moon", and before and since, but "Meet the Baron" is his really first feature. However. Hollywood Isn't entirely new terrltorv to him , for ten years ago he estahlished a new vaudeville record by being the first ever to play the Los Angeles Or pheum theatre for four straight weeks. We'd gotten' this much for the record when Billy Wells cut in with : " Hey, Jack, 'Shari ie' just thought of one, can we stick it in ?" "Sure", they chorused. "What is it?" "Well, you know where you tell about the Boston police-dog- the Bos ton bull, and the low-priced dog- the sheep dog, and " "Yeah", sai d J ack, "and the aero plane dog- the sky-terrier, well. .. ?" "Well, Sharlie asks if you have any blood-hounds, and you say 'the hest bloodhounds-they're so good we use them for transfusions'- is it funny?" "Sure", said Jack and "Sharlie", "we'll put it in ." And if you'd heard the visible audi ence roar at that transfusion gag, you'd have an idea of the hilarity that must have echoed through the land when that line went through the air-waves. That's how laughter is horn' • T was getting pretty close to train time. Al Goodman. who is Broad These 9re The Playboys-Walter Samuels, leonard Whitcup and Felix Bernard, heard way's honest-to-goodness, un-press, regularly over the Columbia network. agented favorite, was out there waving his baton. It was the mystic hour. So personal triumph scored by Jack Pearl. through oversight. was missing. It was Jack and "Shari ie," and Mr. Wells, After that he went to the "Follies". getting on toward the lero hour. Al and the bro~her-in-Iaw , and the The one that proved "Zieggy's" last. Goodman's orchestra was mi-mi-mi-ing nephew, and the secretary, arid the There's no mystery about how he hit in preparation. Some one asked Jack dropper-inners, and the handsome, Har it off in radio. He and Billy Wells, and "Sharlie" if they hadn't oughra vardish young men, and the working 58 RADIO MIRROR press-me-filed down the single fli ght .Jack, it is rumored, has 'em all. Black of stairs just in time to hear the dulcet cats, brol,cn mirrors, dressing-room toned announcer end his oration with whistling, ladders, and the rest in addi " I give you his Excellency, Baroli tion to some few of his own. One of HAIR Munchausen". Al waved his hand, Ihe these is that be mustn't pass a pin TIIOIJBLE? JA''' "11 the oDe eo.rreet "1,,1 harmless way orchestra struck up an "Ach du Lieber without picking it up, and the hays de to. "emove nil ,11ll1l1rulT Rlld nny Itch from Augustine", and .lack Pearl was on the light in spilling whole boxes before him the Rcnlp; ho.w to. stop ('xcesslve hnlr lo.R8. nn(\ ho.W. It Is po.sslble to. gro.w hack the air. and shouting encouragement as he lost hair. A ("010118 8clentist explains every For six minutes and six pages of stoops to gather them. Another is thing- III a fr .. e ho.oklet. \Vrlte-- scnpt he panicked 'em. They even stranger still. If you pinch Jack's ear 1.I S OAY, 3111 "'. 29th St ., Nfl'" York City laughed when .Jack thought "Sharlie" lohe. he will pur ue through the pro :\'nme ...... •.. . .•...... •...... •... said "great dame" instead of "great verbial Ilell and high-water until he Ad'\res...... dane", and insisted that he had mar pinches yours. And do the gay lads ried one. There was a laugh in every take advantage of I hat one! .I ack has Spirit of G:bristmas line of Billy Wells' writing, all the way heen known to chase a tormenting ear ~ PERFUME ~ down to the gag about the squirrels pincher from the theatr.e and right This famous. altur'n~. very exelusive odeur 18 now priced that wouldn't eat roast-beef, chicken, down the street for that return pinch wlthl II rea.ch ot all. lobsler or clams. presumed to remm'e a hex. $6,00 Value Now Only $1.00 "What did they want?" , queried But before he could answer, "The CHARLOTTELA~ ~:-18siw;;h;;gt;nA;;:.N:v:c . " Sh a rI ie". Baron" was again announced over the PI.·D ...... nd Inr bottle or IVlTlt Df C!lrMt.m,.,.. I ..~ w pay po"tmAD '1.00. NAME .••••. "Nuts'" roared the Baron, and there air, and he was back hefore the micro AUORESS • •. was an interlude during which three phone for six more minutes. Again pretty girls sang "Who's Afraid of Ihe they laughed all the way I hrough the Send for IDF Book Big, Bad Wolf?" in uncanny approxi conI inuity to the final topper which STRONG ARMS and - mation of Walt Disney's porcine trio. had the Baron running over his "Cousin BROAD· SHOULDERS We adjourned to a little rOOm just Ilugo" as the climax of a Hollywood f o r 25c coin or 30c s tamps ! 1~~h~.. , ~ithQ~k~~II·J~o~~lf~U.'!,~ ir~'t~lIdlHl::'i:." :::~i ofT-slage where Mr. Pearl, the brother party. And so the broadcasl ended, and fttrenl!th ill 7 0ur .'JOuldrn. "rmll lind hllruilt, without .. n,. a p parlltul. in-law, the nephe\v. the secretary, Billy doubtless sales were once more in Equal to a $20.00 Course Wells, the young men, the dropper creased hy 'steen percent. Prof. ANTHONY BAIUtER inners, made an assemhlage now aug I waited while lack metamorphosed 1235 6th Ave. Sludio Ii New York City mented by more otIicials, crackling the be-medalled B'aron into 1\1 r. Pearl, crisp, Mr. Wells' secretary ~ a fell a conservative, unassuming yOUl)g-man jusl-back-from-the-Coast, .J a ~ 's sister, about-Broadway . . "Sharlie", the cus BROADCAST? H you hue talent here's your ('hllnce a dark, al tracti\'e girl, and the titean tomary pale boutonniere in his lapel, to get into Broadcasting. New Floyd tressed Winifred Deshorough, Mrs. smiled a good-night. AI Goodman Htbbons methud trains you at home In !q)llre" Umt> . Fueinllttng cour~e rully ex Jack Pea rI, for short. waved an adieu. The collegiate-look plained In Ii"ree Hooklet, "How to "'1ntl Your PI..-e In Broadeutlmt." SE'fld ror .Jack met Ihe flame-haired beauty ing, hyacinthean youths had vanished your COllY todAY . 01", ace. FloYd GlhhunH when Ihey played together in "The magically. From somewhere Billy Rchnol of llroad('astlnfl. 200D-14th St .• Belle of New 'lark", and their happi Wells' voice echoed. N. W. o l)ept. 4A72, 'Vashinglnn, D. C. ness is attested in that afler these years "Next week I want Jack 10 have a of matrimony they still call one an complete fur-trappers out fit, sno\\' other hy pet names. Everyone had hood, snow-shoes, the whole damned been following the broadcast from a regalia, and see that it's here. . " No Need to be Fat! script, and v,'hen Jack entered, they all The voice trailed off. Take oR 5 to 10 Pounds a w eek! nodded approval. It WilS a good broad "Thanks", I told M r. Pearl. Easy Way - N o Medicin e cast. The jokes clicked. You could feel " Thanks", Mr. Pearl told me. No Starving in the air that it was going over. Everyone was happy. There was a ten I SLI PPED through the deserted, Fat enrers tire hody when fat·making food darkened "theatre, so lately crowded is consumed in excess of one's needs; it can dency to whisper. Ileaven knows why. he remo\·ed by lessening the fat.making foOd A sort of dim and holy air surrounds with laughter. I paused for a moment. intake. There is no other way for it to get this hroadcasting husiness. It was quiet, restful. Then out into in or get out. Therefore, to lose fat, eat less foo.1 that makes fat. Just follow one simple, There was time for a cigarette. Broadway, gaudy, glaring, garish after easily,underst{)()(l lan' of Nature. the shadowed sanctuary of the empty But above all. remember there is no (lllt'5· "'SMOKE?" I asked JaCk, offering a house. There would be other nights, tion as hI \'1.. hrther the treatment will \\'ork or not. All Olher ills of the body ma y some· case-full. other crowds, other sponsors, other times fail to respond even when the best "Luckies?" he asked. and heing as hroadcasts, even other stars. But I known methods are applied. Not so with obesity. The ca.use and elimination of ooesi· .sured accepted. doubted that there will he another Jack ty is a matter of rnatheTn3tics and thert' is I asked about the superstitions which Pearl for many, many moons that may no a rgument ahout it. I { you draw out more from your bank account than you put into continue to he Broadway's big giggle. wax and wane over Dime Square. it, the amonnt wilt be reduced-anti in like manner so will you. The famous Eugene Christian Method is given you fully in his method called ALONG CAME RUTH "Pounds Off" Although you would probahly be glad to And ,we mean Ruth Etting, the i'nimitable warbler pay many doJlars for such a simple, saie 31ld certain mel hod of obtaining normal weight, we have made the price as low as we who's as pretty as she's cleyer and who c ame up the can, becaust' we want every sufferer from excessive flesh to 'secure its bentfits. long road to fame from a Chicago cafe where she Write Toda y--Send No Money sang for tips, to her present stardom on the ether, Send no money. just write your name and adrlrt'ss on the margin, or send a letter if screen and stage. you I.'refer. The method will be mailed to you III PLAIN CONTAINER. amI $1.39 (plus postage) to the postman will make it yours. You may remit with order and save She was born in Nebraska and she's still a sma lltown the cost of postage as we prepay ,...hargcs on all orders sent with cash in advance. girl at heart but read he r fascinating story in next CORRECTIVE EATING GUILD, RMI month's RADIO MIRROR, 1926 Bro.adway New: York City 59 What's W rong W ith Radio According +Q Roxy to the sports pages to read about the (Continued from page 7) ing covers very nearly the complete game. span of Prohibition. But I hope that "There isn't the friendliest feeling be " You can't appreciate the God-given even during the most arid period of the tween radio and the press, and this 'is blessing of radio until you are shut-in, Nohle Experiment we weren't "dry" in an error. A combination of the two, confined to a sick-bed, separated from our entertainment. And I 'hope now cooperation between them, would make the world, from your friends, from all that happy days are here again our for tremendous power. One is the per life and all activity. You realize then millions of friends won't find us 'all fect supplement of the other. As a what it means to he able to turn that wet. ' " chain of newspapers can blanket this dial and bring the great artists of the There can he no doubt but that entire country, so 'might radio do so air right to your bed-side. It is the " Roxy" is one of the outstanding per with no more than six huge stations mightiest white magic the world has sonalities in radio. His story is radio'!> strategically placed. And if these or ever known . And it will grow even - and radio's romance is his. It took ganizations worked together, they greater as time goes on. him forty years to travel two miles up would be tremendously effective. "There will he vast improvement in Rroadway. And there was no loitering " There'll be no televisilm ;11 our time. the mechamcs of broadcast mg. I have along the way, lie began as a small That is, practical television. And I an idea for a broadcasting room in boy drudging in a Fourteenth Street must also qualify the statement by an which there will be an acoustical focal store. Now, at life's half way mark, he ·unless'. Unless some revolutionary dis point perhaps 'in the center of the ceil rules a realm from marble halls on Fif covery is made. Something of which mg. Sound tra\'els upward, and I have tieth Street. The route was circuitous we have no idea at the present time. a theory that broadcasts could he and the march long. He began it as But the future of radio is- well, it is humanized by gathering all the sounds Sam Rothafel, a nobody. And some simply indescribable. (hope the power of the studio together. I haven't any where along the' line he parlayed him that it gives to its leaders will go to patience with the 'shushing' that goes self into "Roxy," an institution. He their hearts and not to their heads. A on in the studios. All this finger to lip. stands today the Supreme Showman. big heart is a great thing. But a big sound-proof stuIT strikes me as the Not only is his life an open book. but head isn't so desirable. bunk. Bunk which vitiates, deadens the success-story of his romantic career "You can have no idea of the far the entertainment. Let there be the is a thrice-told tale to many millions. reaching effectiveness of radio until YOll natural rustle of humanity. Let the The weary tramping from door to door visit out-of-the-way places sllch as you hroadcast sound alive, vibrant, vital, as a rnxlk agent. that seven year hitch never heard of before. Imagine my not like something from a can. in the Marines, that first pathetic movie feelings when I recently went down into "It is interesting to look back over theatre equipped with chairs horrowed Texas to recuperate from an illness. Jn the years since my 'Gang' first went on from the undertaker, all the episodes of the tiniest hamlets the word went the air. A lot of the original entertain the painful progress toward the top around that 'Roxy' was in town, and ers are still with me. But some of my are chapters of the familiar history of the folks turned out as though I were a boys and girls have gone into other a dim, if not so distant, past. But the long-lost brother. They regarded me activities. I'm still proud of them. For real story of " Roxy" must be told in as their friend. and I want to tell you instance, Frederick Jagel and Ethedia teIms of the present. And the future. that although I've met many leaders in Fleischer went to the Metropolitan What he has done is nothing to what all walks of life, these friendships that Opera. Evelyn Herbert became a musi he will do. The man is dogged by Des I have established over the air are cal comedy star. Erno Rapee, Eugene tiny. No man can thwart him. No closest to my heart. I've had experi Ormandy and Yasha Bun'chuk direct event, short of death, can block his ence in the theatre and with motion symphony orchestras. Billy Akst has progress. It is his mission to be Amer pictures. but I would shut every other gone to Hollywood in charge of all Ica's Monarch of the Air. It is so activity from my life in preference to music at one of the studios. It's a co written in the book of Fate. And the giving up radio! incidence thaI the 'Gang's' hroadcast- mission shall be fulfilled. Jack in the Bowl cul inary endeavors ha ve been success (Continued from page 41 )\ His most popular combinations have ful except for one time when he wa ~ been discovered in this manner. making a birthday cake, and feeling Mix the two, and hake the tarts in reg This comedian has no system or very, very carefree; the cake dropped, ular pie temperature oven. Fill with method in planning and arranging his the eggs were not beaten enough, and preserved berries or lemon filling; then ingredients hut gets each new addition several mistakes were made that the top with whipped cream Or meringue. as he needs it. lack confesses. he never most amateurish attempts could cor Jack fixes these tarts with canned pine washes a cup, or pan and dirties prac rect. I t was a sorry sight when baked, apple or any such mixtures. tically all the utensils they possess, but however the party was a gala occasion M r. Smart's roast beef served in this he likes it and the cook doesn't mind as at any rate. manner is very appetizing. she likes his concoctions that are so Here are a few of his recipes, that we highly seasoned. found most unusual : Roast Beef If you readers up to this point have He. ruhs the roast over wi.th salt, and been envious of Mrs, Smart's holiday Omelet with Sauce pepper. He then mixes dry mustard, from getting the evening meal you may Use an ordinary recipe for omelets. thm sliced onion, green pepper, and be happy that you have not all the Then for the sauce saute onions, garlic, Strips of bacon are then placed litter to clean up, chopped green pepper, finely sliced over the roast. This not only adds His rapid progress shows and further mushrooms, chopped pimentos, all in f1a\'or to the roast, but when finished he proves the old adage that practice soon olive oil. Cover omelet with these in strains this and some of the very fine makes perfection. gredients, and white sauce, topped with particles of onion, and pepper go Parmesian Cheese, and grill under the through with the liquid as a base for broiler of the. oven. the gravy., For added flavor often a Another of his unusual mixtures that little wine is added, MORE SURPRISES you'll try tonight is this tart shell. Jack ascertains that anyone can cook In Our or bake well if he will only allow some Rerry Tart" of his own personality and originalitv HOMEMAKING I package cream cheese to get into his work, If you think a DEPARTMENT Pie pastry dash of salt would enhance a fudRe Next Month I ar of berries recipe try it and see; this is the only Use one package of cream cheese and way to sometime really discover a Watch lor the February Issue mix with pie pastry for one pie crust. novel and pleasing taste to an old dish. 00 RADIO MIRROR Women In ·Radio (Continued from page 17 ) The Golden Key I don't suppose Bertha Brainard will be half so highhrow as the 'client ex like that very well. because as I have pects. said before. she deplores the comparing As N.B.C.'s director of programs, To Success of men and women. Miss Brainard has to do chiefly with All the same, the remark was meant passing upon and putting together as a great compliment-men always programs to be offered by the sales de -t hink women should be flattered when partment to possible clients. told they have masculine minds-and This is the way it works. A member it is true, too, in a way. At least Miss of the sales department announces that Brainard seems to combine the judg he has a client (hypothetical, of course, ment we have always assumed to be ex in this case) who wants a coast to coast clusively masculine with the quick, in hook-up for his cold cream and can stinctive convictions that in the past spend $5,000 a week. He wants to ap have been believed to belong chiefly to peal to women, and so Miss Brainard women. They say, for example, that and the program hoard begin to go she hears a program and makes up her over all available features that might mind at once whether it will do or nut, be of special interest to women. also that she is nearly always right. The artists' bureau service is notified " And even when, once in a while, they and sends its suggestions. There are vote her down, they usually wish after meetings with division heads-contin wards they had followed her "red uity, music and production. Finally, headed hunch." after a lot of excitement, a tentative $5,000 program gets into memorandum B'Y the way, I haven't told you yet, form and an audition is held for the have I, that she has red hair, blue program board. It may be that many eyes and a distracting dimple; that she auditions will be necessary, because of is small and wears with considerable changes, before the program is finally flair, clothes that are right for the office shown to the advertising agency repre -black, you know. and long sleeves and senting the client. The agency prob the rest- but that, also, are deliciously ably offers more suggestions and at It is not j list luck that some succeed wher~ feminine with . their sophisticated last, the clients hears the program others fail. There is a natural law that governs success and failure-the law of personality. A touches of white and their bright but and we will hope, signs on the dotted magnetic personality is tbe greatest single asst't tons? line. an y human bt'ing can possess- much greater than riches, for riches can be lost nl'vt'r to be recovereu, I'll have to confess that when the edi "I sometimes fear that I think of life whereas men and women possessing personal mag· tor assigned me to see M iss Brainard, I mainly in terms of programs", Miss netism .in markM degrt'e attain riches, happintss. populanty, power- everything worth striving for felt a little apprehensive, for my ex Brainard confessed, laughing. "Any in this world. It is they who rnake tbe outstand· perience with women executives has piece of news I hear is interesting ing succt'S~es in their chosen fields, whatever they ma~ be-the professions, radio, movies, politics, sometimes been discouraging. to me as chiefly as to whether it will help make hUSIOf"ss. marnage. a good feminist. There are several radio history. For instance, we heard quite disagreeable things that happen casually thaI Jack Benny was in town YOU CAN DEVELOP IT A few peo~l~ are endowed by nature with pow to successful women executives oftener sometime back. This was before he erful, charming personalities. They are indeed than I could wish they did. One is that had ever thought of radio but we he fortunate', for to them success comes naturally it they apply themselves. But" ith the vast major' success may go to the head and the gan to wonder whether he might not ity of people magnetic personality must be de· successful woman may turn' into an he good on the air. George Olsen and veloped if they are to possess it. ~lany do acquirf" it to their ("verJasting benefit, but for lack o f impossible, conceited bounder. I think Ethel Shutla were working on a sus definite instruct ions as to how to go about devel. I have already made it clear that this taining program-might not the three opillg magnetic personalities, most people live out has not happened to Bertha Brainard. their lives without ever acquiring the golden ke)' make a good tie-up? We sounded them to success that lies latent in nearly ~verv humall Another thing that sometimes hap all out . they liked the idea, worked up hre.1.st waiting to unloC'k the door to fortune. pens is that a woman tries to assume a program. a client heard it and hought THIS BOOK SHOWS YOU HOW mannish ways because she thinks they it at once. III his ma st~ly work entitled "P",sonal Mag make her appear efficient. Miss R rain neti~m" Ther~n Q. Dumont, acknowledged au "THE business of program-making is thor~ty and wn.ter on psychology and charactrr as ard hasn't done that, either. I felt sure ~pphl'd to achievement, analyzes the entire sub of it when I first saw her and surer not often so simple, though. In Ject, separates it into its component parts. lets you than ever after I had looked ahout her most cases, it's a good deal of effort to see how he. nan character is formed. shows you how to remove t~e characteristics that are holding office with its really comfortable chairs, get just the right a rtist for the specific you hack ,'!,( POints the way to developillg those great vase of bitter sweet in the win program. Of course there are naturals that will give YOll the charm and power ovC'r others that e~ery mall or woman needs to attain .. dow, green hangings to hide the glass like the Goldhergs and Amos 'n Andy success. partitions, flowers everywhere and her who could sell anything. But, usually, A study of. this sple,did 229-page book may easily he the Influence that will tl1rn your foot ~ famous miniature piano. It was the it takes careful tying in of artist with steps. or thos('. of .son: daughter, husband, friend, office, thank goodness, of a woman who product. Thus, If you are building a whoever y~u give It to. from the densely crowded path to failure to the far less crowded upward believes in feminitv as well as fem program for women, you stress roman .-oad to wealth, power and happiness! While tbey inism. tic appeal. The orchestra must be espe last ollly 98<. postage lIe. The little green piano, by the way, is ciallv sweet and melodic, the tenor ECONOMY EDUCATIONAL LEAGUE a story in itself-covered all over with must have one of those clear voices Oe-pt. R.M.- 1 1926 Broadway signatures of illustrious broadcasters that will make the housewife leave her Nt!w York. N. Y. everybody you can think of. Eleanor dish-washing to dream in the middle Use the Coupon Today Roosevelt, Cardinal Hayes, Alfred E. of a hard morning. ------~--- Smith. not to mention a hewildering "Men like women on the air, espe Economy Educational Leque array of authors, artists, musicians and cially if they sound ·cute'. They prefer 1926 Broadway, New York, N. Y .• Dept. R.M .• J composers whose comhined income their music to be stirring and will listen I ellc J o..~ Sl.OP tor whtch please ship mf' OOf' ropy of " Peuooal ~Io~nt'ttsm . " I understand that my mon~y would be overwhelming. with interest to comedians, sports talks \l' tll he- rf' tmulf't ' if thh honk duel! not Dron~ f'ntire l)' The instrument is primarily in the and news commentators. So we have satIMol,·t n r.\ room , however, for something more to find enough of all these things and rractical. You see, when a client comes have to make sure, before we put them ;'\;11111(' in to discuss programs, it often seems on the air, that they're Rood. expedient for him actually to hear the "I make it a rule- all of us in pro proposed music, for Chopm, let liS say; gram work do-not to see the artist be CitY ...... • '" ' ''' " ...... _Iltate_. when performed doe~ not turn out to fore an initial audition. Usuallv we 61 aren't even told whom we're hearing. Since we were talking about audi a stock question but I liked M iss Brain You see, it is very hard to be unbiased tions, I asked Miss Brainard what ad ard's answer. in your judgment if you know a person vice I ought to give the amateur who ''I'm neither an engineer nor a or even know about him. Suppose it believes he has radio talent and wants prophet," she prefaced it, "but I be is a man who has made a hit in vaude a chance to show the world. Like other lieve radio can and will go as far as ville. If you know who it is, the temp radio executives to whom I have the imagination can reach. Certainly tation is to say you like him. Every talked, she advocates a try-out at the in less than' ten years, we shall have body else has liked him, and there must local station. advanced as far again as we have come he something wrong with you if you "Get on there if possible," she ad since the crystal set period which don't! Then, too, some people have so monishes. "That way you will not only marked my own radio beginnings." much personality and selling power that find out whe!her people like you. but "Might it mean thought transmis if you were in the room watching them, you will get the experience every act sion?" I hazarded, chiefly because I they could put anything over. needs. Even one that features a fa believe it will, and would like an au "I don't suppose to this day . Brook mous star is better the fourth or fifth thority to hang the prediction on. Johns knows why I kept my hand over time it goes on the air than it was Miss Brainard refused to be forced my eyes all the time he was singing the first time. The actors only then into the prophetic role. Apparently she when he came up here to my office to begin to get the feel of it and, inci had not even a red-headed hunch on tryout some songs from which we were dentally, to lose a little of the sophis this question. to choose a program. It was because tication which frequently is not so much "Does your imagination visualize that?" I realized that if I watched him. so appreciated outside the metropolitan she queried. interestedly, and added, potent was his personality that I would area." meditatively: "Well, we shall see!" never 'have been able to decide about One always asks radio executi\'es It's something for ambitious women the songs on their merit." what the future of radio will he. It is to think about. Cooking With the Stars (Continued from page 43) continually to get smooth and thick. stove, and add butter and vanilla. Beat greased. This gives ahout 10 griddle This is delicious served On hoiled fish . with a fork until it becomes creamy, cakes. Gladys Rice, another of your well then spread on cake. The frosting Of late Fred Waring's Fish Salad is liked entertainers at Columbia, is an ex-· may become too thick, if sa add it little cream. in as much demand with his frien(!s cellent baker. These brownies are her as your requests for more of his col most admirahle essays. lege songs. Pineapple Cream' Filling Cbocolate 8ro'Ulnies Fisb Salad This recipe is good for a filling for I can shrimp eggs sponge layers. It is sufficient to fill one 2 cake. 2 heads lettuce ~ cup cocoa ·1 cup pineapple o cuP . French dressing Xl cup butter 1 teaspoon chopped green pepper I teaspoon vanilla o pint cream I tablespoon of sligar I teaspoon onion juice J~ cup flour· Drain most of the juice from the o cup mayonnaise ~ teaspoon baking powder I teaspoon chopped parsley (hish sa It ' pineapple, if not shredded cut in small pieces. Make a layer of l'ineapple, and ~ cup chopped celery I cup nuts ~ cup sliced stuffed olives I· cup sugar then cover with the cream that has been well whipped. Add the tablespoon Arrange lettuce on platter, put fish in Beat the eggs until frothy; then beat of sugar to cream if extra sweetness is center; pour over French dressing to in one cup sugar slowly. Add cocoa desired. which the onion juice has heen added. and butter to the eggs. Add flour that Cover with celery and finely chopped has been sifted and baking powder, and Ed McConnell, t he man who gets pepper; top with mayonnaise, and gar salt; next mix in vanilla and nut meats. the laughs and smiles from you on the nish with parsley and sliced olives. Grease and flour the baking pan, and Acme White L.ead program will have spread in mixture very thinly. Bake in Little Jack Little gives you no you smiling in understanding and ap meagre program with his songs nor 325 0 F. oven for about thirty minutes. preciation of his own Rice Griddle with his Cherry and Pecan Salad. This Cut while still hot and still in baking Cakes. can be prepared in a few moments and pan. Rice Griddle Cakes is very tasty. Gertrude Niesen. the blues singer on Cberry alld Pectl1t Salad the Columbi~ chain, proffers these two cup flour interesting icings. cup boiled rice jar of cherries I cup milk package pecan nuts Mtlple /cillR 2 teaspoons haking powder head of lettuce 2 tablespoons hutter Whipped cream o cup brown sugar I egg Remove the stones from cherries and o cup granulated sugar I ~ teaspoons salt insert with nut meats. Arrange lettuce o cup cream Mix the rice. milk. and melted but on individual dishes in flower form. 2 tablespoons butter ter: to this add the salt and the egg Place in center three filled cherries; be I teaspoon vanilla well beaten. Sift the flour and hak certain lettuce is crisp for added attrac Place sugars and cream in pan and ing powder and add these ~o the .other tiveness. Top with whipped cream or stir until it comes to a boil: allow to ingredients. Mix: the entIre m~xture place mound of cream on side of lettuce .. boil for fifteen minutes, remove from well. Have the gnddle hot and slIghtly leaf. HOW A WOMAN SAVED RADIOI She was a famous opera singer when she first met "Mike" and thou?h she didn't know it, her ~roadca~t saved .W!Z from a tragic . . th I d' days when THOMAS COWAN was the pioneer announcer and radiO wasn t what . It IS- today. d emlSe In ase ear y ra 10 • h f I f Mr. Cowan whose. fascinating recollections appeared in the November and December ISsues answers t e on appea or more of his r"mini,cencel in the FEBRUARY RADIO MtRROR. 62 RADIO MIRROR How I Keep Bing Straight How You CAN (Continued from page II ) Bing impresses many people as the maker in the wurld. His morning coffee heigh-ho-Iackaday type with whom al is a daily rite. He'll -eat almost any MAKE MONEY most anything goes. But he's not. For thing. but he's especially fond of choco insfance. he hates to hear women late cake and malted milk. He's so swear. thin he has to gain weight, you know! He says. "I think any girl who be (This last with a twinkle in my eye.) AT HOME! comes coarse in language or deport . As I hinted before. he hasn't any ment loses a certain esteem in men. If more idea of the value of money than she thinks she impresses them. she may our baby. His brother. Everett, is his be right. But she impresses them the manager. Of course, I regulate our liv wrong way. I don't mind when a wo ing expenses, and take care of all the man swears casually to ease her mind ~ household bills, but 'Ev" handles the But I do think there are certain words business. reserved for soldiers and sailors. I [ have an awful job getting Bing to really think that a woman who is nice do the things that other people expect without being a snob has the best him to do. We were having a party one chance of commanding respect from evening not so long ago. About ten, men .. . ." So you see . . . Bin~ heaved himself up out of his Bing is fond of any kind of cards. chair where he'd been sitting with that [ hate bridge but Bing's fondness for it ominously far-away expression. and doesn't bother me. Every night he is said, "Good· night, have a good time!" home we play solitaire-not double With an admonition to me to carry solitaire-but single solitaire! The one on, the crooner went to bed. Say any o4 ,..,, Let's Give a Repeal Party If you are a victim (man or woman) of th~ recent economic de-pr~ssion - or a woman (Continued from page 40 ) who wants to add to the family income---or a man or woman beyond middle age and de pendent upon others----or a recent college music and every kind of Borden's Eddie Duchin aSKed what Crosby and graduate not yet loc:ated---()r a student WOIl cheese. milk. alTd butter. Lanny Ross Gracie Allen thought of this unique dering how to earn your year's tuition---()r a party when Bing announced that be boy or girl desirous of turning your spare and Gertrude Niesen came with cakes. time into m one-y- no m atter who you aft. if cookies, pickles, and olives from Gen cause of the depression Gracie gave this you have exhausted y our resour ces. and mus t eral Foods. Jeannie Lang was far party so all the companies on the air earn money- this book w ill prove a ltound ahead of anyone else as usual and came would use up their products, have to and helpful lulde t o you. with boxes of Silver Dust to clear up make more. and employ more people ; The 1.000 practical. money-making plans after all she said wasn't the R EP EAL outlined in its pages were not created out of the place. the ima~inati"n . They are true reports of Natalie Moorehead was well received to do away with this depression any what th"usallds of people are actually doing by the ladies with her bottles of Bour way and make people feel better all at the present time to earn extra money. The jois perfume;' but Singing Sam who around? plans have b~en tried. and have been found would not be out-done by a woman has You might Jurn from that dial now practical, successful and profitable. tubes of Barbasol for Bing and the and think how this party might be Authentic Sources masculine .guests. made possible in your home and among Says the aUlhor r~ardinK this remarkable and timely wOTk - uExbaustive and painstaking re Ed Wynn came in /,:arrying a can of your friends. Suggest a radio enter search ",,'as necessary to obtain tbe 1,000 money· Texas Gasoline in s;ase the party stalled tainer for each of your friends to imi making suggestions comprising tbis book. EVery available source .... a. tap""d. Special thanks and but with Gracie on the job and all these tate and brir)g the food that tliese stars a"knowIMg~ment i. ext .... dM to The U. S . De· artists entertaining it was not used. advertise on the air: for entertainment partment of Labor the Bureau of Home Econom· ICS. the Childr.... •• Bureau. the Office of Education Madame Sylvia was there telling each you might make them impersonate the the Dep3rtment of Agriculture, the Department male how to cure his defect, while the character they are portraying with a of the Interior, tbe Congre'55ional Library. and the Supaintendent of the UnitM State. Govern· women clamored around for the secret song or sketch characteristic of the star. m .... t Printing Office for supplying the writer with of beauty. Wouldn't that be fun? all available docutlte-nts, bulletins· and publications!' .Written to. 611 an imm~iate and pressinf{ need thiS exhaustive comptlatton and deseri{)tlon of over one thousand wars to turn spare time into money is now availablt' to t"Vn"y one n~ing it. No ~att~r what your state or rondition, age or sex It will ofTer at least one and proh.lbly many !iuKR""tions which you may h~ able to turn Quicktv into mon~y . It has been priced so as to ~ wttblu THE ONE AND ONLY AL SMITH TELLS th~ reach of .11- $1.00 postpaid in the UDit~ Stat~s and Canada-to foreign countries $1.25. "WHY I' CAME INTO 'RADDIO'" O"I~r today bdore th~ supply is exhausted. in next month's Radio Mirror ECONOMY EDUCATIONAL LEAGUE 1926 Broadway, New York, N. Y. A brilliant article by Mary Margaret McBride, who has written of kings U.e the Coupon Today . and queen~, statesmen and high financiers, catches Alfred E. Smith in ,a voluble mood and sets down in a fascinating, interesting interview the ------Economy Educational League, reasons why this virile American, tempora61y at leave from politics, 1926 Broadway, New York. N. Y ., Dept. R.M .· . involved in high finance, takes time from his multitude of duties to give his I enclo~ $1.00 for which pl",,,e Sffid me a copy of 1000 Money Making Idea •. l understand energy and talents to the radio broadcasting field . that my money will be refunded if the bqpk do~s not prov~ ~ntirclY satisfactory. (Enclos~ $1.25 And the reasons ore the some straightforward, right-to-the-point pur from countries other than U. S. and Cauada.) poses that have governed his activities in other spheres. Nam~ ...... It's a thrilling message to the listeners from one who's a listener himself. Strce ~ ...... ••...... Town ...... State . •..••••• ; ; ; = :: is: ;; ==::=;::;::::::: : : :; : : ; 2:8:: RADIO MIRROR CROSSWORD' PUZZLE 1.26 Across. 20 Across. 32 Across. 67. Something for automohiles 54. Cavalry sword ACROSS that's advertised on radio DOWN 56. Hair dye 1. Ohman's piano playing part: 68. Exist 1. One of the famous colored 57. A bad-tempered woman ner 69. Upon comic team 59. What Noah sat around in 2. Talk wildly 60. Born 6. Scope, or range 70. Makes a mistake 3. Talk slowly 71. Made a noise like a clock 62. ---time story 10. Story 4. That slippery lish 63. Whal a dove would say on J 4. Precious stones 73. Number of copies of books, S. Province in Eastern Canada Ihe radio 19. Female horses etc., issued at same time (abbrev.) 65. Ribbed fabric 20. Frank Crumit's partner 77. The Tune Detective 6. Classifies 66. Southern constellation 79. A number 7. That sun-God aga in 22. Torch singer famous for J'i- 8. It's this when your program 71. Male animal ano sitting 80. Over, poet ic is over 72. Crooner whots married to 23 . Egg·shaped 82. To steep, as flax 9. The grand-daddy of us all Barbara Ben,-,ett 24. Like 83. Appropriate 10. A playing card 14. Anger 25 . Ventures 85. Tiny 11. A silly animal 75. A number 76. Possessive pronoun 26. French article 86. N ole of scale 12. Beboldl 13. Make bigger 77. Put coal in furnace 28. Entreaty 87. Orchestra leader 14. Exclamation 78. Possessive pronoun 29. To put together with thread 89. Reason. intelligence 15. Vigor, slang 81. F'lncy food served with cock· 30. Sm 64 (VALUE $S9C?) YOUR CHOICE 1tJoJI gfUltOW ~ PROFUSELY IllUSTRATED Postage Free on 5 Books or More N0W, at last you may have these great classics age. Unblushing realism, Rabelaisian humor.. One Biggest Liar in The World" only half describes the at a price that you can afford. For long some of the world's finest stories. (Value $5.) much traveled Baron. Net even modem science among them were suppressed but with the coming Our Ba.gain Price (Posta/le lIe extra) . . , . 8ge can embellish facts so artistically nor fly so high in the of the broader modern viewpoint they can now be field of nightmarish speculation. (Value $5.) «leased. Nothing left out- all the text, all the Our Bargain Price (Posta/le lie extra) ... 8ge startling pictures, just as they apoeared in the ex 68-GREEN MANSIONS• by W . H . Hudson . pensive, private editions- complete. unexpurgated, Profusely illustrated. Here are the undiscovered profusdy illustrated, beautifully bound, for only 8ge secrds of the ways of lov(!. H(!re are untold stor(!s 91- PLEASANT QUESTIONS• OF LOVE by each. (Posta/le lie per book extra .) suggested- for the few who will und(!rstand. Dream Giovanni Boccaceio. An IMPORTANT book. Truly a publishin, triumph, to place these or reality, no other man has ev(!r shown us the fas Rarely publish(!d in Am(!rica. This is the book great works in your hands, postpaid, for only $1. cination of sex bl(!nded with the unknown and awe which laid the ground work for th(! Decameron. The bargain hunter will immediately crrler this some power of the primitive jungle creatur(!, saVe only Here, as in th(! Decam(!ron. Boccaccio deals with love entire series for his library, presenting some of which this author. This romanc(! of a tropical forest is th(! frankly and joyously- and what amusing, thrilling he may already have copies to friends as appreciated. most modern and recent beok to be univers~lly ac waggish stories they are. Tales of magic and rare gifts. \Vhat days and weeks of delectable reading cepted os a classic. (Value $5.) fancy. Boccaccio at his very best. (Value $5.) for the booklover who orders this marvelous series Our Ba.'gain Price (Posta/le l I e extra) ...... 8ge Our Bargain Price (Posta/le lie extra) ...... 8ge now? ORDER TODAY I Be• the FIRST amongst your 67- RUBAIYAT ofOMAR• KHAYY AM trans. by circle of friends to own and enjoy these great cles~ics. 65- APHRODITE by •Pierre Louys, Profusely Edward Fitz/lerald. Profusely illustrated. This Mail this coupon and remittance without d~lay! illustrated. 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Our Bargain Price (Posta/le lIe extra) ...... 8ge creature bprn on the borderline, e slave to a woman in love with a man- of strong evasions, mad abandon, 65 66 67 68 69 84 91 e,entual fulfillment- the faithful translation of a :-.IAIIIE . . 66- CANDIDE by Voltaire• . Profusely illustrated. story only Balzac could write. (Value $5.) The ama'zing adventures (with nothing omitted) of Our Bargain Price (PostaAe lIe extra) ...... 8ge ADDRESS ... the immr:lrta1 Candide. More than a satire, more than a daring buffoonery, CANDIDE ranks among CITY . . .. STATE the foremost narratives of pure adventure and mas 69--ADVENTURES •OF BARON MUN- Send l hts coupon with remfttance for boots wmued to address terly exercise of imagination in any language-in any CHAUSEN Complete. Profusely illustrated. "The abolte TATTOO YOUR LIPSt' Steal the South Sea Maiden's Secret of Alluring Lips! 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