County of Haliburton Tourism Committee Agenda Wednesday, June 10, 2015 10:00 O'clock A.M
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County of Haliburton Tourism Committee Agenda Wednesday, June 10, 2015 10:00 o'clock a.m. County Council Chambers Page 1. ADOPTION OF AGENDA 2. DISCLOSURE OF PECUNIARY INTEREST 3. ADOPTION OF MINUTES FROM PREVIOUS MEETING 2-5 Minutes of the May 13, 2015 County Tourism Committee 4. DELEGATIONS 5. ITEMS OF BUSINESS 6 Monthly Department Report 7-9 Culinary Tourism Project 10-19 Results of Gateway Signage RFP 20 County Tourism Website Preview 21 Sale of Roots Clothing in Municipal Facilities 6. HALIBURTON HIGHLANDS TOURISM COMMITTEE UPDATE 22 May 20, 2015 Update 7. BUDGET UPDATE 23-24 Revenue and Expenditure report of the Period Ending May 31, 2015 8. CLOSED SESSION 9. REPORT FROM CLOSED SESSION 10. ADJOURNMENT Page 1 of 24 County of Haliburton County Tourism Committee Minutes Wednesday, May 13, 2015 The County of Haliburton Tourism Marketing Committee convened a meeting on Wednesday, May 13, 2015 at 10:30 a.m. in the County Council Chambers with the following in attendance: Council: Councillor Carol Moffatt, Chair Reeve Algonquin Highlands Councillor Suzanne Partridge, Vice Chair Deputy Reeve Highlands East Councillor Brent Devolin Reeve Minden Hills Warden Murray Fearrey Reeve Dysart et al Dale Rider Haliburton Highlands Tourism Regrets: Bruce Ballentine Haliburton Highlands Tourism Bill Dodds Public Appointee Staff: Jim Wilson CAO/County Clerk Amanda Virtanen Director of Tourism Michele Moore Deputy County Clerk ADOPTION OF AGENDA The Committee Chair opened the meeting at 10:30 a.m. Motion No. T 27 2015 Moved by: Councillor Brent Devolin Seconded by: Dale Rider Be it resolved that the May 13, 2015 Haliburton County Council Tourism Committee agenda be approved CARRIED DISCLOSURE OF PECUNIARY INTEREST The Committee members did not disclose any pecuniary interest. Page 2 of 24 ADOPTION OF MINUTES FROM PREVIOUS MEETING April 8, 2015 Tourism Committee meeting The draft minutes of the April 8, 2015 meeting of the Haliburton County Council Tourism Committee were circulated to the members for approval. Motion No. T 28 2015 Moved by: Warden Murray Fearrey Seconded by: Councillor Suzanne Partridge Be it resolved that the minutes of the April 8, 2015 Haliburton County Council Tourism Committee meeting be adopted as circulated. CARRIED ITEMS OF BUSINESS Monthly Department Report The Tourism Committee received the monthly Departmental Report for information. Motion No. T 29 2015 Moved by: Warden Murray Fearrey Seconded by: Councillor Brent Devolin Be it resolved that the May 13, 2015 Tourism Department Status Report be received for information by the Haliburton County Council Tourism Committee CARRIED Culinary Tourism Project The Tourism Committee received an update on the Culinary Tourism Project from the Director of Tourism. Motion No. T 30 2015 Moved by: Councillor Brent Devolin Seconded by: Dale Rider Be it resolved that the May 13, 2015 Culinary Tourism Project staff report be received for information by the Haliburton County Council Tourism Committee. CARRIED Page 3 of 24 Tourism Website Update The Tourism Committee received a report from the Director of Tourism on the tourism website. The Committee agreed to have the Director proceed with rebuilding the website. A draft version will be presented to the Tourism Committee at its June meeting. Motion No. T 31 2015 Moved by: Councillor Suzanne Partridge Seconded by: Warden Murray Fearrey Be it resolved that the May 13, 2015 staff report on the tourism website be received for information by the Haliburton County Council Tourism Committee and that the Director of Tourism proceed with rebuilding the MyHaliburtonHighlands.com website. CARRIED HALIBURTON HIGHLANDS TOURISM COMMITTEE UPDATE May 2015 Update The Committee received an update from the Haliburton Highlands Tourism Committee. Motion No. T 32 2015 Moved by: Warden Murray Fearrey Seconded by: Councillor Suzanne Partridge Be it resolved that the May 2015 Update from the Haliburton Highlands Tourism Committee be received for information by the Haliburton County Council Tourism Committee. CARRIED BUDGET UPDATE Revenue and Expenditure Report for the Period Ending April 30, 2015 The Tourism Committee received the Departmental Revenue and Expenditure Report for the period ending April 30, 2015. Motion No. T 33 2015 Moved by: Councillor Brent Devolin Seconded by: Dale Rider Be it resolved that the Tourism Department Revenue and Expenditure Report for the period ending April 30, 2015 be received for information by the Haliburton County Council Tourism Committee. CARRIED Page 4 of 24 ADJOURNMENT With no further business, the meeting adjourned at 11:00 a.m. Motion No. T 34 2015 Moved by: Warden Murray Fearrey Seconded by: Councillor Brent Devolin Be it resolved that the May 13, 2015 meeting of the Haliburton County Council Tourism Committee now adjourn. CARRIED Certified Correct Councillor Carol Moffatt, Chair Jim Wilson, CAO/County Clerk Page 5 of 24 County of Haliburton P.O. Box 399 – 11 Newcastle Street Minden, Ontario K0M 2K0 Warden Murray Fearrey 705-286-1333 phone 705-286-4829 fax Amanda Virtanen [email protected] To: Chair Moffatt and Members of the Haliburton County Tourism Committee From: Amanda Virtanen, Director of Tourism Re: Departmental Activity Report Date: June 10, 2015 Recommendation: That Haliburton County Council receive for information the June Tourism Departmental Activity Report. For Information: Customer Service/OHVation Program Expansion The Ontario’s Highlands Tourism Organization is currently reviewing the materials and email list which was prepared by the Director of Tourism in concert with the stakeholder sub-committee. The goal is to reach out to potential new OHvation participants by the end of June. Advertising & Marketing Digital and social media advertising remains a focus. The spring/summer release of the #MyHaliburtonHighlands promotional videos is underway. The Director of Tourism worked closely with Positive Media Productions on this release, which continues to play with the “un”theme, which was launched in winter 2015. Facebook is performing especially well at this time, with reach of over 30,000 consumers for many posts over the past several weeks. Pan Am Games The Director of Tourism was at the Torch Relay and captured photos/content for social media (which was all released same day). The County of Haliburton’s Tourism Department continues to work closely with Minden Hills as activities and plans are released for the Kayak/Canoe Slalom event in July. Tourism staff will be on site. Tourist Information Centre Director of Tourism is keeping this initiative on the radar and exploring opportunities as they arise. Hike Haliburton Details for the Hike Haliburton program and map are being finalized so that distribution/information can be distributed earlier than in prior years. Sponsorship opportunities are being finalized as well, for those who will be included in printed materials. Adventure Canada has come on board as a $3,000 presenting sponsor. Reviewed by: Jim Wilson, Chief Administrative Officer Page 6 of 24 County of Haliburton P.O. Box 399 – 11 Newcastle Street Minden, Ontario K0M 2K0 Warden Murray Fearrey 705-286-1333 phone 705-286-4829 fax Amanda Virtanen [email protected] To: Chair Moffatt and Members of the Haliburton County Tourism Committee From: Amanda Virtanen, Director of Tourism Re: Food & Culinary Tourism Development Date: June 10, 2015 Recommendation: That Haliburton Tourism Committee receives for information this update on the Food & Culinary Tourism Development initiative and is agreeable to the direction of the newly formed Culinary Tourism Taskforce. For Information: The Director of Tourism has distributed the Action Plans which were created by the Ontario Culinary Tourism Alliance as a result of their work in the County of Haliburton in 2014. The following Action Plans have been distributed to local stakeholders and the feedback has been positive: Executive Summary & Recommendations Creating Partnerships Increasing Market Readiness Leveraging Existing Audiences Enhanced Marketing Materials On Wednesday, June 3rd, the first meeting of the “Community Food Network” took place, and the attendees included: Angel Taylor, Rachel Gillooly, Barrie Martin, Heather Reid, Andrew von Zuben, Rosemarie Jung, Tourism Committee Chair Carol Moffatt and Director of Tourism. Several items were discussed in terms of projects that are moving forward from the County’s promotional standpoint and many ideas came to the forefront. The Group collectively decided that “Culinary Tourism Taskforce (CTT)” was a better and more comprehensive name for the future. It was decided that a Terms of Reference document should be developed by the County’s Tourism Director, reviewed by the CTT and presented to the County of Haliburton’s Tourism Committee at a future meeting. The CTT felt confident that a variety of stakeholder interests are properly represented around the table, but will likely be expanding to include two more members; one from Haliburton Forest and another from Rhubarb/Boshkung Brewing Co. The next meeting of the CTT will be in 4-6 weeks. Reviewed by: Jim Wilson, Chief Administrative Officer Attachment: Culinary Tourism Taskforce – Meeting Minutes, June 3, 2015 (to be distributed) Page 7 of 24 Minutes from Culinary Tourism Stakeholder Meeting June 3, 2015 Attendees: Angel Taylor, Farmer’s Market, Garlic Festival Rachel Giloolly, Community Stakeholder Barrie Martin, Yours Outdoors Heather Reid, Abbey Gardens Andrew von Zuben, Bedrock & Brambles Rosemarie Jung, Haliburton