Canada’s Pre-eminent Female Artist Showcase. Sponsorship Deck Canada If it wasn’t for “Honey Jam, I wouldn’t be here today, quite literally.” – Nelly Furtado, Recording Artist Canada Ebonnie, Thank you for providing something “ like Honey Jam for over 20 years. I encourage everyone to come out to Honey Jam and check out some of the up and coming talent from across Canada.” – Divine Brown Juno Award Winning Artist Canada What is Honey Jam? Founded in 1995 by Executive Director Ebonnie Rowe, for over 2 decades the non-profit also provides and advocates for educational, mentoring, performance and professional development opportunities through a variety of initiatives and pro grams and is a proud supporter of female focused charities such as the YWCA. Produced by the non-profit PhemPhat Entertainment Group, Honey Jam conducts an annual nation-wide search and showcase of Canada’s hottest emerging female talent. Dedicated to discovering and fostering new female talent within Canada, famous alumni include, Michie Mee, Melanie Fiona, Nelly Furtado, Jully Black, Anjulie, Reema Major and many more. These female musical influencers regard Honey Jam as an essential conduit on their journey to superstardom. Visit honeyjam.com to learn more. Canada Honey Jam is so important because it gives “young singers an opportunity to network, the tools to learn more about the industry and hone their craft, and then find a place where they can put it on stage.” – Elaine Overholt Artist Development Workshop Performance Coach & Audition Judge Canada Discovering Talent Honey Jam features a multicultural mix of young female talented artists from across Canada in all genres including rock, pop, hip-hop, country, opera, gospel, dancehall, soul, R&B and jazz. Canada What was so nice to see was that there “was a wide variety. There were opera singers, there were reggae singers, there were R&B singers...” – Adrian Rezza Audition Judge – Producer, Rezza Brothers Canada The Process: Honey Jam Events Canada Media Auditions & Talent Honey Jam is committed to connecting emerging female talent with the people and companies that can turn their musical ambitions into reality. Hundreds of artists from around the country participate in live and online auditions each year, all of whom are vying for a coveted spot. The Honey Jam season begins with a Launch dedicated national media push and talent search each spring, followed by vigorous live auditions. The Honey Jam Media and Talent Launch is an evening reception introducing selected Honey Jam artists to music and media and industry. This provides an opportunity for sponsors, industry, and artists to mingle and network, and to enable the Honey Jam artists to meet one another and begin to form connections and build relationships. Canada Artist Development Honey Jam workshop Concert The Honey Jam Artist Development Workshop is open to the artists who The Honey Jam Concert is a public showcase held in August at The Mod were selected to showcase at the 17th annual Honey Jam concert. Club Theatre in downtown Toronto where finalists from coast to coast This workshop is a key component of the growth process for these artists. perform live. In previous years Much Music VJ’s such as Sarah Taylor and As unsigned artists navigating their own paths to success, the hands-on Lauren Toyota, have hosted Honey Jam to an audience of music industry training offered via the workshop is a valuable experience for the artists influencers, media, artists, tastemakers and fans. Not only do music lovers involved. It helps them to develop the business aspect of their get to hear what is new and up and coming in the Canadian music industry entrepreneurial endeavors and network with successful and well-connected but A&R’s from all labels attend this showcase/concert looking for the next professionals in the industry. big Canadian female musical star. Canada HoneyJam has a history of producing some “ amazing talent that have become international artists. We have Nelly Furtado, Jully Black, we have Melanie Durant, we have Reema Major... we have so much talent.” – Lucas Rezza Audition Judge – Producer, Rezza Brothers Canada We provide educational opportunities through “ Honey Jam workshops which is our way of making sure that the women who get chosen for the show get something longer lasting than just performing for one night.” – Vivian Barclay General Manager of Warner Chappell Music Publishing & Honey Jam board member Canada The Sponsorship Opportunity Backed by top-tier talent, a long-standing reputation and loyal fan base, Honey Jam delivers a robust marketing and promotional package. Canada This opportunity is about establishing a strong and positive affiliation between your brand in partnership with Honey Jam and its artists, along with leveraging your brand in front of a predominantly female, urban, 18-34 demographic. The benefit to Honey Jam’s targeted audience is the ability to connect directly with tastemakers and influencers, while demonstrating your brand’s commitment to fostering and supporting the next generation of Canadian music talent. Canada Why become a Advantages sponsor of • Entertainment and music media and artists • Demographic reach 18-34 years of age – young trendsetters and tastemakers throughout Canada. • Making an influential mark in the music and lifestyle industry the event? • Supporting Canadian music industry and up and coming artists. • Opportunities to interact with artists, media, publicists, stylists and This opportunity is about establishing a strong and positive affiliation be- entertainment executives. tween your brand in partnership with Honey Jam and its artists, along with • Increasing brand equity and promoting your brand to a leveraging your brand in front of a predominantly female, urban, 18-34 • Targeted demographic demographic. The benefit to Honey Jam’s targeted audience is the ability to connect directly with tastemakers and influencers, while demonstrating your brand’s commitment to fostering and supporting the next generation of Canadian music talent. Canada Past Influetial Attendees of Honey Jam Actors, TV Personalities Management Team Recording Artists & Notable Influencers and Record Labels • Nelly Furtado • Esthero • Much Music VJ Sarah Taylor • Zack Werner, Canadian Idol • CP Records Representatives • Anjulie • Suzy McNeil • Much Music VJ Lauren Toyota Judge & Music Artist Manager • SONY BMG Representatives • Mekhi Pfifer • Keisha Chante • Stacey McKenzie, Model • Melanie Fiona • EMI Representatives • Reema Major • Divine Brown • Andrea Lewis, Degrassi: • VIta Chambers • Much Music and MUCHFact • Michie Mee, • Saukrates The Next Generation • Universal Music Canada Representatives • Jully Black • Rich Kidd • Matt Babel Representatives • Chris Smith Management • Kardinal Offishal • Director X • Warner Music Canada • RT! • Last Gang Records • Cazhmere Canada Media who have covered The Honey Jam events • MuchMusic • Toronto Star • Global TV • Toronto Sun • Toronto Life • NOW Media • Rogers TV • Exclaim • CITY TV • The Grid Media partners will add value to the event, • RapCity • CBC Radio • Ooh La La • CFRB, CHRY utilizing the venue by interviewing celebrities • SUN TV • CKLN and industry influencers and by promoting • CBC, Metro • CIUT our sponsors through their outlets. • Globe & Mail • Along with multiple • National Post web media outlets Canada • Naming rights for Concert • Logo inclusion in print & radio advertisements • Logo inclusion on auditions/launch/workshop/showcase radio, print, online promotions • Logo and with website link on honeyjam.com for one year • Opportunity to post signage, distribute promotional material • On-site at auditions, media launch, artist workshop and showcase • Speaking opportunity at media launch • Logo inclusion on-screen at Concert/Artists Showcase Sponsorship • Awards presented and named after your brand at the Concert/Artists Showcase • Text and logo inclusion in all press releases benefits • Media mentions (when applicable) • Branded booth in each event – Auditions, Media Launch, • Artist Development Workshop and Concert/Artist Showcase Honey Jam offers an exciting opportunity • Opportunity to post signage, distribute promotional material to showcase your brand in many or all of the • On-site at auditions, media launch, artist workshop and showcase following ways. We will work with you to • Logo on all media customize a mutually beneficial partnership. • Tickets to Honey Jam Concert/Artists Showcase • Honey Jam staff wearing branded company t-shirts (supplied by client) • Social media advertising and mentions on Facebook and Twitter from the Honey Jam accounts leading up to all events and during. • Placement of full size product in gifting bags, for celebrities and media to take home (Approx. 200 pieces) • Photos of celebrities and media holding your product(s). • Representatives from the company to be there to speak with celebrities, media and VIP about your brand at the media launch • One-on-one introduction to celebrities and media Canada Gift Bags Dropping promotional materials or full size product to Honey Jam audience, media, VIP’s, & Promo stylists, directors, producers, musicians, talent and journalists. Materials Canada Honey Jam is an amazing stepping stone in terms of the goals that I’ve set for myself “ as an artist. I’m very humbled and blessed to be a part of this experience, this family. The people here are very loving, very giving and supportive. I think for any female artist in Canada, Honey Jam is one of those things that, if you can get