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Management of Khlong Mahasawat Tourism System Phutthamonthon District, Nakhon Pathom Province

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Management of Khlong Mahasawat Tourism System Phutthamonthon District, Nakhon Pathom Province MANAGEMENT OF KHLONG MAHASAWAT TOURISM SYSTEM PHUTTHAMONTHON DISTRICT, NAKHON PATHOM PROVINCE KETWADEE CHOMCHAIPON A THESIS SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE (TECHNOLOGY OF ENVIRONMENTAL MANAGEMENT) FACULTY OF GRADUATE STUDIES MAHIDOL UNIVERSITY 2007 COPYRIGHT OF MAHIDOL UNIVERSITY ACKNOWLEDGEMENT I would like to express my sincere gratitude and deep appreciation to Assoc. Prof. Sumalee Thepsuwan, my major-advisor, for her supervision and guidance from the beginning to the end of this study, as well as her kindness and helpful. I really appreciate Asst. Prof. Patompong Saguanwong my co-advisors, for their constructive comments, supervision, and suggestion. Besides, I would like to extend my gratitude to Asst. Prof. Putsatee Monzon and Lect.Dr. Pairuch Borvornsompong for their guidance and comments on this thesis. This research work is supported by the grant from the Post-Graduate Education, Training and Research Program in Environmental Science, Technology and Management under Higher Education Development Project of the Commission on Higher Education, Ministry of Education. I would like to thanks Pa Jeaw, Pa Lek, Lung Boon and Nong Big for their kind collaboration in collecting data for this research. My special thanks to all my friends especially ET 30, P’Jupp, P’Bua, P’Fon, P’Kob, Joy, and Phone for their friendship, encouragement, helpful, happiness and all enjoyable thing that we have ever done throughout my study. Most of all, my profound gratitude to my family for their infinite love. They always offered the help and stayed beside me. Thank you which deeply from my mind. Ketwadee Chomchaipon Fac. of Grad. Studies, Mahidol Univ. Thesis / iv MANAGEMENT OF KHLONG MAHASAWAT TOURISM SYSTEM PHUTTHAMONTHON DISTRICT, NAKHON PATHOM PROVINCE KETWADEE CHOMCHAIPON 4637126 ENTM/M M,Sc. (TECHNOLOGY OF ENVIRONMENTAL MANAGEMENT) THESIS ADVISORS: SUMALEE THEPSUWAN, M.Sc., PATHOMPONG SAGWANVONG, M.A., M.B.A. ABSTRACT The 3 main objectives of this research are to study the Khlong Mahasawat Tourism System, to define quality standards for tour sites and to establish guidelines for sustainable tour site management. The study was done with research documents and field study using qualitative and quantitative methods. Samples selected for the study were 152 tourists, 4 participating owners of agricultural land in the tour project, 15 owners of tour boats and 5 concerned officers of Khlong Mahasawat Tourism System. Results of the study indicated that Khlong Mahasawat tourism system consisted of internal and external components namely, tourism resources including Khlong Mahasawat, and 4 agricultural areas, lotus fields, an orchid Farm, mixed fields and an area used for processing agricultural products. Tourism services, are boat sightseeing tours along both sides of Khlong Mahasawat and the agricultural areas, foods services and the sale of agricultural products. Regarding marketing, the tourism system has provided news and information to tourists in numerous forms. The external components of tourism are the conditions of the agricultural areas along both sides of the khlong, community lifestyles, tour site locations, and convenience in communication and support from various divisions of both private and public sectors. The standard of value of the tour sites has remained of a very good level. The guidelines for sustainable tour site management, include preservation of the community’s unique identity and giving services in harmony with the surrounding environment and community culture. The main point is to rally farmers in the area to reduce chemical use in farming; instead they should be encouraged to use organic fertilizers. KEY WORDS: KHLONG MAHASAWAT / AGRO TOURISM / SUSTAINABLE TOURISM / PEOPLE PARTICIPATION IN TOURISM / ENVIRONMENTAL MANAGEMENT 143P. Fac. of Grad. Studies, Mahidol Univ. Thesis / v การจัดการระบบการทองเที่ยวคลองมหาสวัสดิ์ อําเภอพุทธมณฑล จังหวัดนครปฐม (MANAGEMENT OF KHLONG MAHASAWAT TOURISM SYSTEM PHUTTHAMONTHON DISTRICT, NAKHON PATHOM PROVINCE) เกษวดี ชมชายผล 4637126 ENTM/M วท.ม. (เทคโนโลยีการบริหารสิ่งแวดลอม) คณะกรรมการควบคุมวิทยานิพนธ : สุมาลี เทพสุวรรณ, M.Sc., ปฐมพงศ สงวนวงศ, M.A., M.B.A. บทคัดยอ การศึกษาครั้งนี้มีวัตถุประสงค 3 ประการ ไดแก ศึกษาระบบการทองเที่ยวคลองมหาสวัสดิ์ หา มาตรฐานคุณภาพของแหลงทองเที่ยว และหาแนวทางในการจัดการแหลงทองเที่ยวใหเกิดความยั่งยืน วิธีการศึกษาใชการวิจัยเอกสารและการวิจัยสนามทั้งในเชิงปริมาณและเชิงคุณภาพ ประชากรที่ศึกษาไดแก นักทองเที่ยวจํานวน 152 ราย เจาของพื้นที่เกษตรกรรมที่เขารวมโครงการทองเที่ยวจํานวน 4 ราย เจาของ เรือนําเที่ยวจํานวน 15 ราย และเจาหนาที่ที่มีหนาที่เกี่ยวของกับการทองเที่ยวคลองมหาสวัสดิ์จํานวน 5 ราย ผลการศึกษาพบวา องคประกอบของการทองเที่ยวคลองมหาสวัสดิ์มีทั้งองคประกอบภายใน ระบบและภายนอกระบบการทองเที่ยว องคประกอบภายในระบบการทองเที่ยวไดแก ทรัพยากรการ ทองเที่ยว อันประกอบดวย คลองมหาสวัสดิ์ พื้นที่เกษตรกรรม 4 แหง ไดแก นาบัว สวนกลวยไม ไรนา สวนผสม และจุดแปรรูปผลผลิตทางการเกษตร การบริการการทองเที่ยวไดแก การจัดเรือนํานักทองเที่ยว ชมสองฝงคลองมหาสวัสดิ์และพื้นที่เกษตรกรรม การใหบริการอาหาร น้ําดื่ม และการจําหนายผลผลิต ทางการเกษตร ในดานตลาดการทองเที่ยวมีการใหบริการขาวสารแกนักทองเที่ยวทุกรูปแบบ สวน องคประกอบภายนอกระบบการทองเที่ยวไดแก สภาพพื้นที่เกษตรกรรมของสองฝงคลอง วิถีชีวิตความ เปนอยูของคนในชุมชน ที่ตั้งของแหลงทองเที่ยว ความสะดวกในการคมนาคม และการสนับสนุนจาก หนวยงานตางๆทั้งภาครัฐและเอกชน คามาตรฐานของแหลงทองเที่ยวอยูในระดับดีมาก สําหรับแนวทางในการจัดการแหลงทองเที่ยวใหมีความยั่งยืน ไดแก การรักษาความเปน เอกลักษณของชุมชนในพื้นที่ ใหการบริการการทองเที่ยวที่มีความกลมกลืนกับสภาพแวดลอมและ วัฒนธรรมของชุมชน สงเสริมใหคนในทองถิ่นเขามามีสวนรวมในกิจการการทองเที่ยวใหมากขึ้น ที่สําคัญ สงเสริมใหเกษตรกรในพื้นที่ลดการใชสารเคมีในการเกษตร แตหันมาใชสารอินทรียแทน 143 หนา CONTENTS Page ACKNOWLEDGEMENTS iii ABSTRACT iv LIST OF TABLES viii LIST OF FIGURES xi CHAPTER I INTRODUCTION 1.1 Background and Significance of the study 1 1.2 Research Objectives 8 1.3 Research Scope 8 1.4 Research Variables 8 1.5 Theoretical Framework 10 1.6 Research Definitions 12 1.7 Expected outcomes and Benefits 13 II LITERATURE REVIEW 2.1 Tourism Strategies 14 2.2 Water Based Tourism 16 2.3 Agricultural Extension Department Strategies 19 2.4 Agro Tourism 21 2.5 Tour Site Quality Standard 31 2.6 Sustainable Tourism Management Concepts 34 2.7 Relevant Researches 37 III METHODOLOGY 3.1 Data Collection 42 3.2 Targeted Population 42 3.3 Learning Steps 43 vii CONTENTS (CONT.) Page 3.4 Research Tools 45 3.5 Data Analysis 52 IV RESULTS AND DISCUSSION 4.1 Khlong Mahasawat Tourism Elements 54 4.1.1 Internal components within 54 Khlong Mahasawat Touring System 4.1.2 Environmental System of Khlong Mahasawat 61 4.1.3 Operation of Entrepreneurs in the project 68 and service fees allocation 4.2 Visited tourists at Khlong Mahasawat Tour site 70 4.3 Khlong Mahasawat Standard Tour Site 88 4.4 Problems and threats of Khlong Mahasawat operation 92 4.5 Khlong Mahasawat and Sustainable Tourism 94 4.6 Discussions 98 V CONCLUSIONS AND RECOMMENDATIONS 5.1 Khlong Mahasawat Touring System 105 5.1.1 Internal Elements of Khlong Mahasawat Touring System 105 5.1.2 External System Environment 106 5.2 Khlong Mahasawat tour site standard quality 110 5.3 Guidelines for solving problems and setbacks 111 of Khlong Mahasawat Tour Site 5.4 Guidelines for Sustainable Tourism Management of 112 Khlong Mahasawat tour site 5.5 Recommendation for Further Researches 116 BIBLIOGRAPHY 117 APPENDIX 121 BIOGRAPHY 143 LIST OF TABLES Table Page 1.1 Farming area Percentages in Various 3 sub-districts of Phutthamonthon in the year 2004 3.1 Details of indicator, measure, and method and assessment tool 48 3.1 Details of indicator, measure, and method and assessment tool (continued) 49 3.1 Details of indicator, measure, and method and assessment tool(continued) 50 3.1 Details of indicator, measure, and method and assessment tool(continued) 51 3.2 Measures setting for Thailand Tour Site Quality Standard Level 52 4.1 Percent of tourists’ qualifications and tourists’ information tourism 74 4.1 Percent of tourists’ qualifications and tourists’ information tourism (Cont.) 75 4.1 Percent of tourists’ qualifications and tourists’ information tourism (Cont.) 76 4.1 Percent of tourists’ qualifications and tourists’ information tourism (Cont.) 77 4.1 Percent of tourists’ qualifications and tourists’ information tourism (Cont.) 78 4.2 Percent of opinion toward Khlong Mahasawat tour site 84 4.2 Percent of opinion toward Khlong Mahasawat tour site (continued) 85 4.2 Percent of opinion toward Khlong Mahasawat tour site (continued) 86 4.2 Percent of opinion toward Khlong Mahasawat tour site (continued) 87 4.3 Percents and standard quality level of Khlong Mahasawat tour site 92 LIST OF FIGURES Figure Page 1.1 Map of Phutthamonthon district 4 1.2 Research Theoretical Framework 11 2.1 Tourism Elements 23 2.2 Tourism based on relevant system and elements 24 2.3 Tourism system 27 2.4 Agro Tourism Sites among main tour sites 29 2.5 Agro Tourism Sites in Agricultural Area and Agricultural Sites 29 2.6 Agro Tourism site in Tour Network 30 2.7 Agro Tourism Systematic Conceptual Management 31 4.1 Agricultural activities 60 4.2 Location Khlong Mahasawat Tour site Map 63 5.1 Khlong Mahasawat Tourism system 109 Fac. of Grad. Studies, Mahidol Univ. M.Sc.(Technology of Environmental Management) / 1 CHAPTER I INTRODUCTION 1.1 Background and Significance of the study Thai Tourism Industry has been considered as service industry that generated gigantic amount of income for the country. According to Tourism Authority of Thailand, in 2004, there had been 11 million tourists
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