This Is…Icona Pop MARKETING PLAN
TEAM
BLACK CAT Records:
Emily Antonicci Marissa Melillo Marketing, Fueled By Ramen Digital Marketing, Fueled By Ramen [email protected] [email protected]
Sam Bromer Chanel Shumate Publicity, Atlantic records Urban Radio Promotions, Atlantic Records [email protected] [email protected]
Rochella Exeter Parker Ulry Marketing, Atlantic records Sales, Atlantic Records [email protected] [email protected]
Karlenna Lombardi Ashley Weinaug Video Promotions, Atlantic Records Radio Promotions, Atlantic Records [email protected] [email protected]
TITLE: This Is…Icona Pop
LABEL: Black Cat/Atlantic Records
CONFIGURATIONS: This Is… Icona Pop (Explicit) - $9.94 This Is… Icona Pop (Amended) - $9.94 This Is… Icona Pop (Target Exclusive) - $18.98 This Is… Icona Pop (Explicit) [Mastered For iTunes] – $9.99 This Is… Icona Pop (Amended) [Mastered For iTunes] – $9.99
CD/LP/DIGITAL: $9.94/$18.98/$9.99
RELEASE DATE: September 24, 2013 (USA) October 7, 2013 (UK)
TRACKLISTING 1. I Love It 2. All Night 3. We Got the World 4. Ready For the Weekend 5. Girlfriend 6. In the Stars 7. On a Roll 8. Just Another Night 9. Hold On 10. Light Me Up 11. Then We Kiss
BACKGROUND & ALBUM STRATEGY
“It was the best thing that ever happened,” says Aino Jawo of meeting her musical partner-in-crime, Caroline Hjekt. Formed in 2009, the Swedish duo came together in an unconventional manner. The two met at a party after heartbroken Aino had just broken up with her boyfriend. Caroline instantly came to Aino’s rescue, and the two became fast friends. “I met you and we fell in love!” proclaims Caroline.
The bond was undeniable, and the pair began writing and performing music together. “It’s so natural,” Aino says of the songwriting process with Caroline. After signing to TEN Music Group in 2009, the duo began receiving international attention for their debut single ‘Manners’, that was released through Neon Gold and French Kitsuné Music. The song was then sampled on Chiddy Bang’s single, ‘Mind Your Manners’. In addition, Icona Pop’s breakthrough single ‘I Love It’ exploded after being featured on HBO’s smash-hit series Girls.
This Is…Icona Pop is the debut dance-pop release from the Swedish duo. Black Cat Records is focused and dedicated on gaining momentum for Icona Pop through well-executed digital marketing campaigns, strong press and radio pushes, brand and non-profit partnerships, and street team marketing.
TIMELINE
PHASE 1
JULY 27-Oct. Stuttgart, Germany @ Wagenhallen 8-July “All Night” 2nd single video shoot 12-July Submit rough cut of “All Night” music video NOVEMBER 15-July July Review “All Night” edits and resubmit before 4-Nov. 3rd single music video premiere on MTV music video premiere 5-Nov. 3rd music video released to other stations 19-July “All Night” single premiere 6-Nov. Radio Show – KIIS FM 23-July “All Night” single on sale + first press release for 6-Nov. Jimmy Kimmel appearance “This Is…Icona Pop” 7-Nov. Announce “Style All Night” collaboration with H&M 12-Nov. Rolling Stone, SPIN and Out.com phoners AUGUST 14-Nov. Photo Shoot New York, NY – Nylon 1-Aug. Submit final of “All Night” music video to stations 29-Nov. Exclusive vinyl package on-sale at H&M 8-Aug. “All Night” music video premiere on MTV 12-22-Aug. “All Night” music video released on other outlets DECEMBER 2-Dec. Cosmopolitan photo shoot, New York SEPTEMBER 10-Dec. Launch Vita Coco advertising campaign 3-Sept. Vancouver, BC @ Commodore Ballroom 31-Dec. New Year’s Eve Special New York, NY - MTV 6-Sept. Salt Lake City, UT @ The Complex 7-Sept. Denver, CO @ Gothic Theater JANUARY 10-Sept. Minneapolis, MN @ Varsity Theater 17-Jan. Jimmy Fallon appearance 11-Sept. Milwaukee, WI @ Turner Hall Ballroom 20-Jan. Launch spring fashion line into H&M stores 15-Sept. Cleveland, OH @ House of Blues 27-Jan. Launch remix website, 10am EST 20-Sept. New York, NY @ Bowery Ballroom 29-Jan. Up All Night Tour Announcement 22-Sept. Philadelphia, PA @ Theater of the Living Arts 31-Jan. Launch All Night College Tour pre-sale 23-Sept. Radio phoners (Morning time slot 6am-9am & Afternoon 4pm-7:30pm) FEBRUARY 24-Sept. This Is…Icona Pop Album Release 7-Feb. Up All Night Tour tickets on-sale to public 24-Sept. Album press release launch, 8am EST 8-Feb. Saturday Night Live appearance 24-Sept. Radio Show - Z100 Morning Show – 8:00am 11-Feb. Launch additional spring fashion line items into 24-Sept. Album signing/Live performance @ H&M, Times H&M Square – 2:00pm 25-Sept. New York, NY @ Music Hall of Williamsburg MARCH 25-Sept. New York, NY Album Release After Party/DJ Set 11-Mar. Radio phoners – Up All Night Tour markets @ Brooklyn Bowl (Morning time slot 6am-9am & Afternoon 4pm-7:30pm) 17-Mar. Up All Night Tour runs thru 4/10 OCTOBER 17-Mar. Miami, FL @ University of Miami 1-Oct. The Ellen Show appearance 19-Mar. Orlando, FL @ University of Central Florida 1-Oct. H&M brand partnership announcement 19-Mar. After Party @ The Beacham hosted by 106.7 XL 3-Oct. Conan appearance 20-Mar. Tallahassee, FL @ Florida State University 4-Oct. 3rd single video shoot in Los Angeles 21-Mar. Atlanta, GA @ Emory University 8-Oct. Travel Day 22-Mar. Charlotte, NC @ University of North Carolina 9-Oct. Interview – London - The Guardian 22-Mar. After Party @ Suite hosted by KISS 95.1 9-Oct. TV appearance – London - The Graham Norton Show 23-Mar. College Park, MD @ University of Maryland 9-Oct. London, UK @ XOYO 25-Mar. Newark, DE @ University of Delaware 10-Oct. Submit rough cut of 3rd single 26-Mar. New Brunswick, NJ @ Rutgers University 10-Oct. Interview, Paris, Crash Magazine 27-Mar. Ithaca, NY @ Cornell University 10-Oct. Paris, France @ Nouveau Casino 28-Mar. Mansfield, CT @ University of Connecticut 11-Oct. Frankfurt, Germany @ Batschkapp 30-Mar. Lowell, MA @ University of Massachusetts 12-Oct. Cologne, Germany @ Bürgerhaus Stollwerck 31-Mar. Burlington, VT @ University of Vermont 13-Oct. 3rd single on sale 14-Oct. Review 3rd single edits and submit before music PHASE 2 video premiere 14-Oct. Amsterdam, Netherlands @ Bitterzoet APRIL 15-Oct. Launch H&M website layout 1-Apr. University Park, PA @ Pennsylvania State University 15-Oct. 3rd single released on iTunes 1-Apr. After Party @ Levels Nightclub hosted by Q102 15-Oct. Interviews – Germany - MondoSonoro & OOR 3-Apr. Columbus, OH @ Ohio State University 16-Oct. Cosmo, Germany, interview/photoshoot 5-Apr. Ann Arbor, MI @ University of Michigan 17-Oct. Munich, Germany @ Muffahalle 5-Apr. After Party @ LIVE hosted by 17-Oct. 3rd Single Impact Date 6-Apr. Bloomington, IN @ Indiana University 18-Oct. Hamburg, Germany @ Docks 7-Apr. Champaign, IL @ University of Illinois 22-Oct. Milan, Italy @ Alcatraz 7-Apr. After Party @ Soma hosted by 103.5 Kiss FM 23-Oct. Zurich, Switzerland @ Harterei 9-Apr. Madison, WI @ University of Wisconsin 24-Oct. Submit final of 3rd single music video to stations 10-Apr. Minneapolis, MN @ University of Minnesota 25-Oct. Vienna, Austria @ Flex Icona Pop Marketing Budget Black Cat Records 7/13-4/14
Marketing Costs Q4 '13 Q1 '14 Q2 '14 Q3'14 TOTAL Sales 0 0 0 0 0 Co-op Advertising 0
Merchandise 5 0 5 0 10
Merchandise 5 5 10
Advertising 55 20 0 0 75
Physical Advertising 5 5 Internet Advertising 50 20 70 E-Commerce Advertising 0
Radio Advertising 0 Production Costs 0 Marketing 8 5 5 0 18
Lifestyle Marketing 8 5 5 18 Street Marketing 0
Street Team 0
Digital Media 0 Web Development 10 10
Digital Marketing 10 10 5 2 27 Artist Development 85 80 30 10 205 Tour Support 75 75 25 10 185
Tour Marketing 10 5 5 20 Promo Tour 0
Video Production 0 100 0 0 100
Video Production 100 100 Publicity 50 40 0 0 90
TV Appearances 40 40 80 Photo Sessions 10 10 Press Kits 0
Media Training 0 Events 0 Other 0
Radio Promotion 90 0 0 0 90 Top-40 Promotion 40 40
Dance Promotion 40 40
Radio Shows 10 10 Total 243 225 40 10 518
SALES
TOP SALES MARKETS 1. New York City 6. Boston 2. Los Angeles 7. Dallas 3. Chicago 8. Detroit 4. Philadelphia 9. Washington DC 5. San Francisco/Oakland/San Jose 10. Houston
TARGETED RETAIL OUTLETS MAJOR PHYSICAL RETAILERS 1. Target 4. FYE 2. Walmart 5. Barnes & Noble 3. Best Buy 6. H&M (Exclusive Vinyl Package) DIGITAL RETAILERS 1. iTunes 2. Amazon 3. Beatport STREAMING PLATFORMS 1. Spotify 2. Rdio 3. Daisy (Beats by Dre) (Upon platform launch) 4. Google Play
iTUNES PROMOTION In the digital marketplace, we will drive our customers to buy on iTunes. As we drive towards iTunes on the digital side, we will be lobbying the iTunes editor for front page promotion, as well as promotion on the “Pop” and “Dance” genre pages.
PHYSICAL PROMOTION Upon the album release, our main focus will be driving customers to Target. Target’s primary demographic are women, and has a “trendy” reputation (in comparison to Walmart), which draws a younger crowd between the ages of 16- 24. This is the perfect retail outlet to facilitate us in reaching Icona Pop’s audience. Target will be given an exclusive version of the album, “This Is...Icona Pop,” which serves as an incentive to market the album in stores across the country. We also believe that, because of the Target exclusive, we will be able to not only get in stores, but also receive better placement in stores (ie end-caps, check-out line), without having to spend funds towards a co-op budget. We will not be spending any money on co-op budgeting, even if we do not get the placement that we desire through the exclusive album. We are shooting for an even 50-50 percentage split between digital and physical purchases. However, Icona Pop’s audience tends to purchase via digital retailers more frequently than physical retailers. Because of this, we believe that funds could be used more effectively in areas other than co-op marketing with physical retail destinations.
While Target will be our primary focus, we also plan to have the album placed in other retail outlets, such as Best Buy, Walmart and FYE. Even though Target caters to the “typical” Icona Pop fan, it is important to have the album available in other retailers in order to cater to the atypical Icona Pop fan. Of these other retailers, we envision Walmart selling the most albums. After album sales for “This Is...” reach a threshold, wherein they break into the “Mainstream Top- 40”, Walmart will prove to be a vital account. Although we will not focus on Walmart during the album release, we will be shifting our focus to a more balanced approach between Target & Walmart as the album’s sales and popularity develop.
H&M EXCLUSIVE VINYL PACKAGE To further our brand partnership with H&M, we will be offering custom made, limited edition vinyl packages to be sold in various H&M stores in the major U.S. markets. This vinyl package will be custom made, similar to what Icona Pop did with an exclusive number of their last EP. The set will include a double-vinyl copy of the album, photo spread of Caroline & Aino, a sticker, high quality audio digital download card, and a t-shirt that is exclusive to the vinyl package. Additionally, a small percentage of these vinyl packages will be signed by Icona Pop, making the package all the more collectible. This will be the first time that H&M will have sold music, or vinyl, in their stores/ launch the campaign. We plan on releasing the exclusive vinyl set on Black Friday. We also plan on printing a number of sets, with the intent that they become a rare, collectible item for fans of Icona Pop.
SALES PROJECTIONS First Week = 15-20k Q1 ‘14 Album Sales = 75,000 Q2 ‘14 Album Sales = 60,000 Q2 ‘14 Total Album Equivalents = 135,0000 Total Album Sales Through March ‘14 = 135,000 Total Album Equivalents Sales Through March ‘14 = 260,000
For our album sales, we compared Icona Pop’s This Is...Icona Pop to Lady Gaga’s Fame. We found these two artists to be in a similar place before their debut album releases. Both artists had a smash single before the release of their debut albums, and exist in a cross-genre between Pop & Dance music, that has a very interesting, yet radio-friendly twist. In addition, Lady Gaga and Icona Pop are fashion taste-makers that have an edgy look about them. Our projections are assuming continued success with singles releases, leading to strong, long-running album sales. Additionally, we believe the album is being released at a perfect time, just before the holiday season, when all music sales spike upward.
PRESS
Our goal is to expand upon the current coverage that the new album and first single “I Love It” has received in print, online and television appearances. With This is... Icona Pop, we want to push each single, along with the image of both Caroline Hjelt and Aino Jawo into the public’s eye.
WEB: PITCHFORK: web feature ROLLING STONE: online feature (recapping the fall tour, phoner set up for 11/12 SPIN: Online feature, phoner set up for 11/12 OUT.COM: online feature, phoner set up for 11/12 THENEWGAY.NET: will review album GLAM: will review album INSTYLE: will review album HUFFINGTON POST LIFESTYLE UK: will review album HUFFINGTON POST WOMEN: will review album PEREZ HILTON: will review album ENTERTAINMENT WEEKLY: will review album NOISEY: will review album YAHOO! MUSIC: web feature
PRINT:
NYLON: December/January 2014 cover & four-page fashion editorial COSMOPOLITON: Two-page feature, February 2014
(Nylon, cover, December/January 2014)
(Cosmo, two-page feature, February 2014)
September 24, 2013 FOR IMMEDIATE RELEASE
Contact: Ashley Weinaug, Publicity Tel: 212-707-283 Email: [email protected]
SWEDISH POP DUO ICONA POP RELEASE THEIR DEBUT ALBUM
With the release of their second album coming in September, Icona Pop has already made a big impression on the entire world. This is… Icona Pop is set to debut on Tuesday, September 24, including their well-known single “I Love It, ” recently announced “All Night,” and a promising list of other hits.
Their previous single “I Love It” has been certified platinum for sales in the U.S., with 2.3 million singles sold. On the charts, the song has reached Top 20 at Rhythm and #2 at Top 40 and has gone Top
10 in 14 countries across the globe. The song was featured in U.S. TV shows Jersey Shore spin-off
Snooki & JWoww, The Vampire Diaries, Girls and has even been covered by the cast of Glee.
With all of the hype for the album’s first single, the second single “All Night” was released July
23rd and was promised to be a, “Shout-along, sleep-when-we’re-dead dance anthem,” according to Spin
Magazine.
To celebrate their new album, the Swedish duo will be partnering with H&M to host an album signing event at one of their New York locations on the release date. In addition to the album signing, they will be playing a DJ set for an in-store performance.
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For more information on Icona Pop’s debut album This is… Icona Pop, visit www.iconapop.com.
STREET MARKETING
The Black Cat Street Team will be actively involved throughout the release and album cycle of This Is…Icona Pop. This is a group of diligent, passionate, and hardworking individuals that will work to maximize exposure of Icona Pop through the use of creative promotional tools and online marketing.
CLUBS & TASTEMAKERS: This Is...Icona Pop will gain awareness around trafficked retail, lifestyle, clothing stores, coffee shops, malls, local bars, music venues, record stores, etc. The Black Cat Street Team is instructed to visit these accounts with posters and submit photos to show their completed work with the campaign.
LIFESTYLE/CAMPUS Campus promotion will be imperative prior to the Up All Night Tour. Black Cat Street Team members and college reps will be tasked to post filers around their campus, in addition to several local accounts.
ONLINE MARKETING Throughout the This Is…Icona Pop album cycle the Black Cat Street Team will work to develop an active online presence for Icona Pop.
TOOLS: 10,000 Album Stickers 10,000 Fliers (for college reps to pass out pre-Up All Night Tour)
ALLOCATION: Stickers will be used and distributed thru 11/29 Filer distribution will begin 2/3 thru 4/10
DIGITAL MARKETING
Icona Pop – “This Is…Icona Pop” Album Release 9/24 – Digital Marketing Initiatives
CURRENT SOCIAL MEDIA PRESCENCE:
FACEBOOK: 313,000+ likes TWITTER: 57,000+followers INSTAGRAM: 33,000+ followers YOUTUBE: 103,000+ followers
WEBSITE/EMAIL INITIATIVES REMIX WEBSITE We plan on creating, in partnership with Beatport, a social networking and remix website for Icona Pop. The site will allow users to create accounts with emails and Facebook connectivity. In addition, the website will invite DJ’s, producers, and lovers of music to enjoy an endless number of remixes of songs on “This Is..Icona Pop.” Users will be allowed to download important stems from all the songs on the album, encouraged to remix the songs, and then re-post them to the site, in a Soundcloud style system. Users will then direct traffic to the site by telling their friends to download their remix from the site. The home page of the site will also have an iTunes-like chart, showing the top remixes overall, and then by song. This chart will be based on number of listens and downloads that each song gets. These charts will also be able to show top remixes by geographic region. This site will serve as both a multifunctional marketing tool, and a way for Icona Pop to endear their EDM fan base, by connecting to them on a creative/artistic level. The site engages the EDM demographic, which is important for the success of Icona Pop. This site allows DJs, Producers, and fans of music to be creative with the album in their own way. Once a producer or DJ creates their own remix, they will play it at parties, clubs, and bars, thus exposing others to Icona Pop’s sound. Although the DJs will be playing different remixes of Icona Pop songs in their sets, the audience, in the end, will be listening to Icona Pop, and thus will be driven to the original version of the song. The site will offer users a “share on Facebook/Twitter” option to help them market their remix, and the site. This will help the site gain viral attention. We will build up attention to the site, until there are an adequate number of remixes on the site. Once this happens, we will hold a live-stream DJ Party (similar to Boiler Room), where Icona Pop plays a set of songs exclusively pulled from the site.
APP MARKETING IPHONE APP We plan on developing an iPhone app, in collaboration with Intel & The Creator’s Project, that will allow users to stream the full album before its release. Users can create an account with the app by entering an email, or connecting via Facebook. These emails will be collected, and upon release of the album, will be contacted encouraging the user to purchase the album at Target or on iTunes. The concept of the app is to show the viral nature of digital marketing, and how the internet helps connect the globe. Each user of the app will pick one of a selection of colors when their account is created. Once they have begun streaming the album, and thread from Stockholm, Sweden (where Icona Pop is from), and their current location, will appear in the color that they selected. There will be a “Facebook Share” option for the user, to encourage them to share with their friends in order to help “Paint The Globe” with Icona Pop. After a critical mass has streamed the album with the app, a map thoroughly covered with threads will appear, and a featured article will be written and published on The Creators Project about how Icona Pop created a piece of art through a streaming app.
GOOGLE MARKETING GOOGLE HANGOUT Title: All Night Slumber Party
Google Hangout is social networking platform in which Icona Pop can broadcast a live session with their fans. This hangout session will take place late night to coincide with the “All Night” theme. The session will have the feel of a slumber party, in which fans are encouraged to ask questions via twitter with the hashtag #IPAllNightParty. Towards the end of the session Icona Pop will launch their Instagram competition.
INSTAGRAM MARKETING Fans will Instagram a picture or video pre-ordering This Is...Icona Pop with #ThisIsIconaPop. Three winners will be chosen, and be given two all-access passes to an Icona Pop concert. This is projected to drive album sales through word-of-mouth marketing and social media integration.
Fans will Instagram pictures of their style for a night out, using the hashtag #StyleAllNight. One winner will be chosen to receive an H&M prize pack and a copy of “This Is…Icona Pop”.
YOUTUBE MARKETING MINI DOCUMENTARY SERIES Title: This Is....Icona Pop
In an effort to build a stronger relationship with fans, Icona Pop will be creating a video journal on YouTube. These 5-10 minute clips will be recordings of the girls hanging out in their rooms, on their way to a performance or taping, etc. The project will increase Icona Pop’s image in order to develop a strong, devoted fan base. The girls would be given their own video cameras to record themselves and others to make the project more personable.
VIRAL MARKETING
COMPETITIVE ARTIST TARGETS
Lady Gaga Charlie XCX Ellie Goulding Robin Thicke
Krewella AWOLNATION Will.i.Am Yelle
Benny Benassi Madonna Miike Snow Nicki Minaj
Zedd Lykke Li Rita Ora Ke$ha
CONTENT DISTRIBUTION/WEBSITE SERVICING
GENERAL ENTERTAINMENT
E! Online http://www.eonline.com
TMZ.com http://www.tmz.com/
Perez Hilton http://perezhilton.com/
Entertainment Weekly http://www.ew.com/ew/
Gawker http://www.gawker.com
AV Club http://www.avclub.com
GAY LIFESTYLE
The Backlot http://www.thebacklot.com/
The Advocate http://www.advocate.com/
OUT http://www.out.com/
PINK http://www.pinknews.co.uk/2010/11/29/kenyan-prime-minister-says- gays-should-be-arrested/
Oh La La http://www.ohlalamag.com/
Huffington Post http://www.huffingtonpost.com/gay-voices/ Gay Voices
MUSIC BLOGS
Earmilk http://www.earmilk.com/
Hype Machine http://hypem.com/popular
Dubstep.net http://www.dubstep.net/ Brooklyn Vegan http://www.brooklynvegan.com/ Aquarium Drunkard http://www.aquariumdrunkard.com/
Stereogum http://www.stereogum.com/
Kings of A&R http://www.kingsofar.com/
Buzzbands http://buzzbands.la/
SOCIAL NETWORKING
Tumblr. http://www.tumblr.com
Facebook http://www.facebook.com
Twitter http://www.twitter.com Instagram http://instagram.com/
VIDEO
YouTube http://www.youtube.com
Hulu http://www.hulu.com
Netflix http://www.netflix.com
Yahoo Video http://www.video.yahoo.com
Buzznet http://www.buzznet.com
SPONSORS/BRAND PARTNERSHIPS
THE ALLY COALITION
Icona Pop will team up with The Ally Coalition to help inspire their peers in the music, fashion, and entertainment industries to take action for LGBTQ equality. The Ally Coalition was started by the band fun. and designer Rachel Antonoff in 2012.
Champion for the underdog Give credibility to Icona Pop through fun.’s previous success On-site tour support during the Up All Night Tour Keep Atlantic Records/Fueled By Ramen artist, fun., relevant during the end of their album cycle for ‘Some Nights’, and while the band records during 2014
H&M
Icona Pop will be partnering with Swedish-founded and globally recognized, H&M. The duo will be announcing the partnership on October 1st. H&M will then launch the Icona Pop layout on their website homepage. Starting in late winter Icona Pop will begin releasing their spring line into H&M stores across the country, with an additional products being added through February.
H&M WEBSITE FEATURE:
STYLE ALL NIGHT: Style All Night will be a new clothing line for Icona Pop and H&M. There will be a variety of clothing and accessory pieces available.
When someone buys an article of clothing from the line they receive an exclusive single download. The download will be a remix of ‘All Night’ that only can be accessed through a download code given to an H&M customer after they purchase from the Style All Night line of clothing.
(H&M homepage layout during the Icona Pop launch)
(Ad banner, to be run 11/7 to TBA summer date)
VITA COCO:
Beginning 12/10 Icona Pop will launch their advertising campaign with international brand, Vita Coco. This opens more opportunities for international advertising and promotion. In addition, this campaign could potentially lead to commercials and music video product placement.
DUREX/TROJAN:
Black Cat Records is tentatively considering partnering with Durex or Trojan as a company sponsorship for the Up All Night Tour. During the tour, attendees will be given custom-made condoms as a hand-to-hand promotional tool. Below is a potential design.
RADIO PROMOTION
Below is a list of 50 Top 40 radio stations in the United States, which according to BDS research history that play Icona Pop most frequently. Team Black Cat plans to distribute 25 CDs to radio stations in larger markets (i.e. Los Angeles, CA) because they will see a larger success rate with running ‘Win It Before You Can Buy It’ contests.
KREV TFMA San Francisco, CA 25 KZBD TFMA Spokane, WA 10 KHHM TFMA Sacramento, CA 15 WODS TFMA Boston, MA 25 WDZH TFMA Detroit, MI 25 WNOW TFMA New York, NY 25 KSXY TFMA Santa Rosa, CA 25 KDND TFMA Sacramento, CA 15 WVHT TFMA Norfolk-Virginia Beach, VA 15 KMVQ TFMA San Francisco, CA 25 SXH1 TFMA Networks 10 KSAS TFMA Boise, ID 25 WKFS TFMA Cincinnati, OH 15 KFRH TFMA Las Vegas, NV 15 KZZP TFMA Phoenix, AZ 25 WFLZ TFMA Tampa-St. Petersburg, FL 25 WHKF TFMA Harrisburg-Lebanon-Carlisle, PA 5 WAKS TFMA Cleveland, OH 15 WHTZ TFMA New York, NY 25 KKXX TFMA Bakersfield, CA 5 KEGY TFMA San Diego, CA 25 WHTI TFMA Richmond, VA 10 WJHM TFMA Orlando, FL 15 WIOQ TFMA Philadelphia, PA 25 WMKS TFMA Greensboro-Winston Salem, NC 15 KHTH TFMA Santa Rosa, CA 25 KKPN TFMA Corpus Christi, TX 25 WPLW TFMA Raleigh-Durham, NC 15 WXKS TFMA Boston, MA 25 KCDU TFMA Monterey-Salinas-Santa Cruz, CA 5 WIHT TFMA Washington, DC 25 KBKS TFMA Seattle-Tacoma, WA 25 KTBT TFMA Tulsa, OK 10 KHKS TFMA Dallas-Ft. Worth, TX 25 KSLZ TFMA St. Louis, MO 25 KTFM TFMA San Antonio, TX 15 WJFX TFMA Ft. Wayne, IN 25 WWHT TFMA Syracuse, NY 5 KIIS TFMA Los Angeles, CA 25 WPXY* TFMA Rochester, NY 10 WHYI TFMA Miami, FL 15 WKSC TFMA Chicago, IL 25 KXXM TFMA San Antonio, TX 15 KAMP TFMA Los Angeles, CA 25 WEZB TFMA New Orleans, LA 15 WXXX TFMA Burlington-Plattsburgh, VT-NY 25 KLIF TFMA Dallas-Ft. Worth, TX 25 WBBO TFMA Monmouth-Ocean, NJ 5 KKDM TFMA Des Moines, IA 10 KVLY+ TFMA McAllen-Brownsville, TX 10 KUDD TFMA Salt Lake City, UT 15 KSAS TFMA Boise, ID 25 WNCI TFMA Columbus, OH 15 WODS TFMA Boston, MA 25 KDWB TFMA Minneapolis-St. Paul, MN 25 WAKS TFMA Cleveland, OH 15 WFBC TFMA Greenville-Spartanburg, SC 15 WKSS TFMA Hartford, CT 10 WZRR TFMA Birmingham, AL 10 KZBD TFMA Spokane, WA 5 MCTF N* TFMA Networks 10 KSXY TFMA Santa Rosa, CA 25 KCHZ TFMA Kansas City, MO-KS 10
KKDM TFMA Des Moines, IA 10 WDJX TFMA Louisville, KY WFLZ TFMA Tampa-St. Petersburg, FL 25 WXKS TFMA Boston, MA 25 WAEZ TFMA Johnson City-Kingsport-Bristol, TN-VA 25 KZCH TFMA Wichita, KS 25 WPLW TFMA Raleigh-Durham, NC 15 WVSR TFMA Charleston, WV 25 WKCI TFMA Hartford, CT 10 WNKS TFMA Charlotte, NC 25 WHQC TFMA Charlotte, NC 25 WKSC TFMA Chicago, IL 25 WDZH TFMA Detroit, MI 25 WZPL TFMA Indianapolis, IN 15 KZZP TFMA Phoenix, AZ 25 KXXM TFMA San Antonio, TX 15 WYKS* TFMA Gainesville-Ocala, FL 5 WXXL TFMA Orlando, FL 15 KHOP TFMA Stockton, CA 5 WNTQ TFMA Syracuse, NY 5 WSSX TFMA Charleston, SC 5 WABD TFMA Mobile, Al 5 WYOY TFMA Jackson, MS 25 WLAN TFMA Lancaster, PA 25 WJIM TFMA Lansing-East Lansing, MI 25 KHHM TFMA Sacramento, CA 15 KSPW TFMA Springfield, MO 25 WMKS TFMA Greensboro-Winston Salem, NC 15 KRBE TFMA Houston-Galveston, TX 25 WNFN TFMA Nashville, TN 15 KCDU TFMA Monterey-Salinas-Santa Cruz, CA 5 KKOB TFMA Albuquerque, NM 10 WXLK TFMA Roanoke-Lynchburg, VA 25 WNWW TFMA Jacksonville, FL 10 KRQQ TFMA Tucson, AZ 10 WRVW TFMA Nashville, TN 10 KZHT TFMA Salt Lake City, UT 15 WNCI TFMA Columbus, OH 15 WNWW TFMA Jacksonville, FL 10 WHTZ TFMA New York, NY 25 KJYO TFMA Oklahoma City, OK 15 SX20 TFMA Networks 10 WHYI TFMA Miami, FL 25 WZRR TFMA Birmingham, AL 10 KHHM TFMA Sacramento, CA 15 WSSX TFMA Charleston, SC 5 WZPL TFMA Indianapolis, IN 15 WFLY TFMA Albany-Schenectady, NY 10 KRUF TFMA Shreveport, LA 25 WHQC TFMA Charlotte, NC 25 WDZH TFMA Detroit, MI 25 KVLY+ TFMA McAllen-Brownsville, TX 10 KZHT TFMA Salt Lake City, UT 15 KSAS TFMA Boise, ID 25 WKSE TFMA Buffalo, NY 10 WAEZ TFMA Johnson City-Kingsport-Bristol, TN-VA 25 WJIM TFMA Lansing-East Lansing, MI 25 KREV TFMA San Francisco, CA 25 KHFI TFMA Austin, TX 15 WZFT TFMA Baltimore, MD 25 WKZL TFMA Greensboro-Winston Salem, NC 15 WWST TFMA Knoxville, TN 10 MCTF N* TFMA Networks 25 WIOQ TFMA Philadelphia, PA 25 WPST TFMA Philadelphia, PA 25 KZZP TFMA Phoenix, AZ 25 KMVA* TFMA Phoenix, AZ 25 WPRO TFMA Providence-Warwick-Pawtucket, RI 15
WKSZ TFMA Green Bay, WI 25 WFBC TFMA Greenville-Spartanburg, SC 10 KFRH TFMA Las Vegas, NV 25 WDJX TFMA Louisville, KY 10 WRVW TFMA Nashville, TN 15 XDIS N* TFMA Networks 10 SXP2 N* TFMA Networks 10 KTFM TFMA San Antonio, TX 15 KEGY TFMA San Diego, CA 25 KZBD TFMA Spokane, WA 5 WLDI TFMA West Palm Beach-Boca Raton, FL 15 KLLY TFMA Bakersfield, CA 5 WXKB TFMA Ft. Myers-Naples, FL 10 KWYL TFMA Reno, NV 25 WXLK TFMA Roanoke-Lynchburg, VA 25 KBKS TFMA Seattle-Tacoma, WA 25 KSPW TFMA Springfield, MO 25 WNTQ TFMA Syracuse, NY 5 KRQQ TFMA Tucson, AZ 10 SXH1 TFMA Networks 25 WJHM TFMA Orlando, FL 15 WKCI TFMA Hartford, CT 10 WXKS TFMA Boston, MA 25 WKQI TFMA Detroit, MI 25 WPXY* TFMA Rochester, NY 10 WFLZ TFMA Tampa-St. Petersburg, FL 25 KDND TFMA Sacramento, CA 15 WBLI TFMA Nassau-Suffolk, NY 25 WKDD TFMA Akron, OH 5 KHTH TFMA Santa Rosa, CA 25 WKSS TFMA Hartford, CT 10 WDCG TFMA Raleigh-Durham, NC 15 KRBE TFMA Houston-Galveston, TX 25 WFKS TFMA Melbourne, FL 25 WHBQ TFMA Memphis, TN 10 KKOB TFMA Albuquerque, NM 10 KKXX TFMA Bakersfield, CA 5 KLIF TFMA Dallas-Ft. Worth, TX 25 WIOG TFMA Saginaw-Bay City-Midland, MI 25 KHOP TFMA Stockton, CA 5 WHTS TFMA Grand Rapids, MI 10 KSLZ TFMA St. Louis, MO 25 WWWM TFMA Toledo, OH 5 WAYV TFMA Atlantic City, NJ 25 KKSW TFMA Kansas City, MO-KS 15 KQCH TFMA Omaha, NE 5 WWCK TFMA Flint, MI 25 WHHD TFMA Augusta, GA 25 WKFS TFMA Cincinnati, OH 15 KCDU TFMA Monterey-Salinas-Santa Cruz, CA 5 WNFN TFMA Nashville, TN 15 KKMG TFMA Colorado Springs, CO 5 WAEB TFMA Allentown, PA 10 WHKF TFMA Harrisburg-Lebanon-Carlisle, PA 5 KKHH TFMA Houston-Galveston, TX 25 WPOI TFMA Tampa-St. Petersburg, FL 25 WHOT TFMA Youngstown, OH 25 WSNX TFMA Grand Rapids, MI 10 WZYP* TFMA Huntsville, AL 25 KMVQ TFMA San Francisco, CA 25 WIHT TFMA Washington, DC 25 WWKL TFMA Harrisburg-Lebanon-Carlisle, PA 5 KBFF TFMA Portland, OR 5 WXXX TFMA Burlington-Plattsburgh, VT-NY 25 WBBM TFMA Chicago, IL 25 KPLV* TFMA Las Vegas, NV 25 KFYV* TFMA Oxnard-Ventura, CA 25 WAEV TFMA Savannah, GA 25 WKRZ TFMA Wilkes-Barre-Scranton, PA 10
RADIO PROMO TIMELINE:
CREATE A FLYER Hold a contest concert at The Bowery (9/20), including an after party/DJ set.
PHONERS: Morning time slot 6am-9am & Afternoon 4pm-7:30pm, 9/23. Icona Pop will call into radio stations in order for current and potential fans to develop a better understanding of the duo, and to discuss the release of the new album. Prior to the Up All Night Tour, Icona Pop will also call into radio stations in the tour route markets. This will also be a great opportunity to discuss the spring clothing line.
CREATE A DROP EXAMPLE: “This is Icona Pop on Z100, and you’re listening to our new single ‘All Night’” or “This is Icona Pop and we love Z100.”
On the day of the “This Is…Icona Pop” release, Icona Pop will interview with Z100 in New York to promote the release of “This Is…Icona Pop.”
COLLEGE RADIO PROMO FOR “UP ALL NIGHT” COLLEGE TOUR
Host a contest for the best remix of “All Night.” One winner will be picked at each participating radio station. Winners will receive a pair of tickets to the Up All Night Tour. In addition, winners will receive access to an Icona Pop meet ‘n’ greet prior to the concert. Phoners call all radio stations to promote the tour and what they have in stored for their fans for the rest of the year.
RADIO STATIONS IN COLLEGE TOUR MARKETS: University of Miami WXXL WJHM University of Massachusetts WXKS WODS University of Central Florida WXXL WJHM University of Vermont WXXX Florida State University WXXL WJHM Penn State University WIOQ WPST Emory University WWWQ Ohio State University WNCI University of North Carolina WNKS WHQC University of Michigan WDZH WKQI University of Maryland WZFT Indiana University WJFK University of Delaware WIOQ University of Illinois WBBM WKSC Rutgers University WHTZ WNOW WPRO University of Wisconsin WIXX WKSZ Cornell University WHTZ WNOW University of Minnesota KDWB University of Connecticut WKCI WKSJ
VIDEO PROMOTION
The video promotion department will help the video production, video content, and digital marketing departments collaborate, and keep each department updated and on track so that the content is delivered to the stations and media outlets in accordance with the following timeline. The video promotion department will contact each station and media outlet regarding music video submissions and edits. We will submit videos to stations on Thursdays and/or Fridays. Edits will be returned the following week, and then we will make sure to resend the videos before their premiere date.
MUSIC VIDEO STATIONS & DATES MTV 8-Aug. “All Night” added to rotation 4-Nov. 3rd single added to rotation MTV2 22-Aug. “All Night” added to rotation 8-Nov. 3rd single added to rotation MTV-U 22-Aug. “All Night” added to rotation 8-Nov. 3rd single added to rotation MTV Hits 22-Aug. “All Night” added to rotation 8-Nov. 3rd single added to rotation MTV.com 22-Aug. “All Night” added to rotation 8-Nov. 3rd single added to rotation VH1 22-Aug. “All Night” added to rotation 8-Nov. 3rd single added to rotation
FUSE 11-Aug. “All Night” added to rotation 5-Nov. 3rd single added to rotation LOGO 11-Aug. “All Night” added to rotation 5-Nov. 3rd single added to rotation MUSIC CHOICE 11-Aug. “All Night” added to rotation 5-Nov. 3rd single added to rotation
VIDEO PRODUCTION
Single: “All Night” Directed by: Fredrik Etoall Producer: Fredrik Etoall Location of Shoot: Los Angeles Use: Video
We plan to promote the single “All Night” with the music video after the single has already been released. We hope the music video will give the fans something to look forward too, and better connect them with the single.
“All Night” will be the second single and music video from This is... Icona Pop. The music video will be directed by Fredrik Etoall. Icona Pop has a good relationship with Etoall based off previous video shoots. Icona Pop and Black Cat Records feel he will best portray the image of this single and the new album. The video will be shot in Los Angeles with a plot time from sunset to sunrise. The video will start with an establishing shot of sunny LA. The video will be a montage of Aino Jawo and Caroline Hjelt riding in a convertible, dancing at clubs, and hanging on the beach throughout the night. The lyrics "With love this deep, we don't need no sleep…we can do this all night," are inspirations for the production, making the video show love and power in one night.
MERCHANDISING
(Up All Night Tour shirt to be sold within the tour bundle and at all college show locations)
TOURING & ARTIST DEVELOPMENT
Black Cat Records Artist Development is effortlessly working on gaining as much exposure as possible for Icona Pop around the United States. One of the first plans of action will be the Up All Night Tour, which will be visiting several college campuses. The supporting acts for this tour will be Chiddy Bang and Charlie XCX, who have both collaborated with Icona Pop in the past. Chiddy Bang and Charlie XCX are both high energy, dance-oriented artists that would serve as strong openers for Icona Pop.
TOUR BUNDLE
An All Night Tour bundle will be available to add to a ticket order at the point-of-purchase.
Pre-Order Bundle Includes: Official “All Night” Tour Poster, T-shirt, and Digital Compilation
DIGITAL COMPILATION
As part of the All Night Tour, we are featuring an exclusive 4-track digital compilation, which is included with the purchase of a ticket. The compilation features two songs from Icona Pop, ‘All Night’ and ‘We Got the World’, as well as a track from each of the supporting artists, Chiddy Bang and Charlie XCX.
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