Collectivism Predicts Mask Use During COVID-19
Collectivism predicts mask use during COVID-19 Jackson G. Lua,1, Peter Jina, and Alexander S. Englishb,c,1 aSloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02142; bDepartment of Psychology and Behavioral Sciences, Zhejiang University, Zhejiang 310027, China; and cShanghai International Studies University, Shanghai 200083, China Edited by Hazel Rose Markus, Stanford University, Stanford, CA, and approved March 23, 2021 (received for review November 3, 2020) Since its outbreak, COVID-19 has impacted world regions differen- whereas individualism captures “thetendencytobemoreconcerned tially. Whereas some regions still record tens of thousands of new with one’s own needs, goals, and interests than with group-oriented infections daily, other regions have contained the virus. What ex- concerns” (7). People in collectivistic cultures are more likely to plains these striking regional differences? We advance a cultural agree with statements like “I usually sacrifice my self-interest for the psychological perspective on mask usage, a precautionary mea- benefitofmygroup” and “My happiness depends very much on the sure vital for curbing the pandemic. Four large-scale studies pro- happiness of those around me,” whereas people in individualistic vide evidence that collectivism (versus individualism) positively cultures are more likely to agree with statements like “Ioftendomy predicts mask usage—both within the United States and across own thing” and “What happens to me is my own doing” (6, 8–11). the world. Analyzing a dataset of all 3,141 counties of the 50 US As evidenced by widely used collectivism–individualism indices states (based on 248,941 individuals), Study 1a revealed that mask (12–15), collectivism–individualism varies both across countries and usage was higher in more collectivistic US states.
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