HOLLYWOOD BOULEVARD DISTRICT and FRANKLIN AVENUE DESIGN DISTRICT Urban Design Standards and Guidelines DRAFT 09.28.11 09.28.11 DRAFT Credits

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HOLLYWOOD BOULEVARD DISTRICT AND FRANKLIN AVENUE DESIGN DISTRICT Urban Design Standards and Guidelines DRAFT 09.28.11 09.28.11 DRAFT Credits

Community Redevelopment Agency Community Redevelopment Agency City of Los Angeles Department Prepared by of the City of Los Angeles (CRA/LA) of the City of Los Angeles (CRA/LA) of City Planning Board Staff URBAN STUDIO Kevin Keller, Senior City Planner www.urbanstudio-la.com Kenneth H. Fearn, Chairman Christine Essel, Chief Executive Officer Simon Pastucha, City Planner Madeline Janis, Vice Chair Neelura Bell, Project Manager Mary Richardson, Associate City Planner 3780 Wilshire Boulevard, Suite 300 Joan Ling, Treasurer Kip Rudd, Senior Planner Jonathan Tanury, Assistant City Planner Los Angeles, California 90010 Dr. Lula Bailey Ballton, Commissioner Alison Becker, Associate Planner ph: 213-383-7980 Dwayne Gathers, Commissioner fax: 213-383-7981 Gregory N. Lippe, Commissioner John Kaliski, AIA, Principal Victor H. Naro, Commissioner Martin Leitner, AIA, Senior Designer David Sickler, Commissioner Helen Choi, Designer Olivia Lau, Junior Designer Rebecca Radojicic, Junior Designer Wilson Rodas-Corado, Junior Designer Mehuli Shah, Junior Designer

Cover Greetings from Hollywood A postcard from the 1930 illustrates the endurance of Hollywood’s many landmarks. 09.28.11 DRAFT

HOLLYWOOD BOULEVARD DISTRICT AND FRANKLIN AVENUE DESIGN DISTRICT Urban Design Standards and Guidelines DRAFT

Adopted xx.xx.xx Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

1.0 INTRODUCTION 2.0 VISION, PRINCIPLES, 3.0 STANDARDS AND AND GOALS GUIDELINES

1.1 WHY Do the Hollywood 2.1 Vision 10 3.1 Build-to Line and Lot Coverage 16 Boulevard District and 2.2 Plan Goals 12 Table of Franklin Avenue Design 3.2 Height, Massing, and Bulk 20 District Need Urban Design 2.3 Two Key Urban Design 28 Standards and Guidelines? 6 Observations 14 3.3 Architectural Character Contents 1.2 WHAT Are the Purpose 3.4 Storefronts 40 of These Urban Design 3.5 Signage Standards and Standards and Guidelines? 6 Guidelines 44 1.3 WHO Uses This Plan? 8 3.6 Structured and Surface 1.4 WHEN Do You Use This Plan? 8 Parking Standards and Guidelines 46 1.5 HOW Do You Use This Plan? 8 3.7 On-Site Open Space 50

Figure 0-1 Grauman’s Chinese Theatre Framed between storefronts, the theater’s famous forecourt opens to Hollywood Boulevard.

4 TABLE OF CONTENTS 09.28.11 DRAFT

4.0 Rehabilitation 5.0 PROJECT REVIEW

4.1 Basis for Rehabilitation 5.1 Areas where the Standards and Standards and Guidelines 52 Guidelines Apply 58 4.2 Rehabilitation Goal 52 5.2 Definition of a Project 58 4.3 Rehabilitation Standards and 5.3 Plan Exemptions 59 Guidelines 52 5.4 Plan Approval Process 59 4.4 Secretary of the Interior’s 5.5 Consistency with Zoning and Standards for the Treatment of Community Plans 60 Historic Properties 56 5.6 Amendments to the Standards and Guidelines of this Plan 60 5.7 Glossary 61

TABLE OF CONTENTS 5 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

1.1 WHY Do the cant buildings, and, to the extent practical, Pursuant to Section 506.2.2 of the Hollywood Boulevard protects views toward the Hollywood Hills Hollywood Redevelopment Plan, this Plan by including standards and guidelines contains development standards for the District and Franklin related to height, orientation, bulk, and Hollywood Core Transition District north Avenue Design massing of new development within this of Hollywood Boulevard that provide for a District Need Urban district. transition in scale and intensity of development between Regional Center Commer- 1.0 Design Standards and Pursuant to Section 506.2.1 of the Holly- cial land uses and residential neighbor- Guidelines? wood Redevelopment Plan, this Plan Introduction hood uses. Hollywood Redevelopment Plan Sections provides design standards, guidelines, 505.2, “Franklin Avenue Design District,” and criteria that meet objectives for the Issues related to parking for new and and 506.2.1, “Hollywood Boulevard Hollywood Boulevard District, including: existing uses and circulation are addressed in the Hollywood Mobility Strategy Plan District,” both require the development of 1. Encourage preservation, restoration, and available through CRA/LA. design plans to address compatibility of appropriate reuse of historically or archi- new development in the context of historic tecturally significant structures; settings and views toward the Hollywood 1.2 WHAT Are the Hills. Section 501 requires all development 2. Assure that new development is sympa- Purpose of These Urban thetic to and complements the existing plans to be subject to review and approval Design Standards and by the CRA/LA. scale of development; Guidelines? 3. Provide pedestrian oriented retail uses Pursuant to Section 505.2 of the These design standards and guidelines along the street-level; Hollywood Redevelopment Plan, this define compatibility of new construction, urban design Plan recognizes the need 4. Encourage entertainment, theater, and alterations, rehabilitation, and additions in for sensitivity and balance in the redevel- tourist related uses; and relationship to existing historic and natural opment of the Franklin Avenue Design settings, built form patterns, and architec- 5. Reinforce and enhance the existing District and addresses preservation of ture in the Hollywood Boulevard District pedestrian environment. architecturally and/or historically signifi- and the Franklin Avenue Design District.

Figure 1-1 View of the District Late 1930’s By 1927, Hollywood had taken on its characteristic form of distinct high-rise nodes at Highland Avenue, Cahuenga Boulevard, and Vine Street.

6 INTRODUCTION

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Sycamore Ave Sycamore

La Brea Ave Brea La Dr Outpost Cherokee Ave Cherokee Blvd Cahuenga Orange Dr Orange Ave Orchid Rd Hillcrest Highland Ave Ave Las Palmas Ave Whitley Ave Grace Holly Dr Ave Ivar St Vine Ave Argyle Del Mar Vista Ave Carmen Ave St Gower El Cerrito Pl Cerrito El

Franklin Ave Hillside Ave 101 101

Yucca St Franklin 101 Ave Carlos Yucca St Ave

Hollywood Hollywood Blvd Blvd

Carlton Way Hawthorne Ave Selma Ave Vine St Vine Ivar Ave Ivar Cassil Pl Cassil Gower St Gower Orange Dr Orange

Argyle Ave Argyle Wilcox Ave Wilcox La Brea Ave Brea La Mccadden Pl Mccadden Highland Ave El Centro Ave El Centro Cherokee Ave Cherokee Schrader Blvd Schrader Sycamore Ave Sycamore Cahuenga Blvd Morningside Ct Las Palmas Ave Las Palmas

0 400 600 800 1000 ft 0 400 600 800 1000 ft 400 600 800 1000 ft

Key

Blvd Ave

Cahuenga Cahuenga La Brea Brea La St Vine Highland Ave Hollywood Boulevard District St Gower Franklin Ave ANDREWS PL. Wilton Pl Wilton Ave Western

ST . Figure 1-2 Franklin Avenue Design District Hollywood Blvd Hollywood Blvd Boundaries Where Standards and Hollywood Boulevard Commercial Guidelines Apply Sunset Blvd and Entertainment Historic District Sunset Blvd The areas subject to the standards and Hollywood Core Transition District guidelines of this Plan are subdistricts within Fountain Ave the Hollywood Community Plan Area and Hollywood Boulevard District and Franklin Avenue Design District the Hollywood Redevelopment Project Area. The Hollywood Boulevard Commercial and Hollywood Redevelopment Santa Monica Blvd Project Area Hollywood Redevelopment Project Area Entertainment Historic District is listed in the National Register of Historic Places.

INTRODUCTION 7 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

1.3 WHO Uses This Plan? 1.4 WHEN Do You Use 1.5 HOW Do You Use This As part of the City of Los Angeles plan check process that is administered by Landowners, developers, tenants, and their This Plan? Plan? the City’s Department of Building and consultant teams that want to undertake The standards and guidelines of this Plan Individuals, entities, and teams developing Safety, a final clearance from CRA/LA a project in the Hollywood Boulevard shall be used for all new construction, projects should first review the standards will be required to ensure adherence to District and Franklin Avenue Design alteration, and rehabilitation projects and guidelines of this Plan (see Chapter 2, these design standards and guidelines District use this Plan as a framework within the Hollywood Boulevard District “Vision, Principles, and Goals,” Chapter 3, as well as other CRA/LA policies. In the of standards and guidelines to develop and Franklin Avenue Design District. “Standards and Guidelines,” and Chapter event that the Redevelopment Area Plan designs. CRA/LA, the Department of City 4, “Rehabilitation”), compile understand- expires or CRA/LA no longer administers Planning, and other public agencies and ings and questions, and then should meet the Hollywood Project Area, the Depart- departments use this Plan, in conjunction with City staff to review and discuss ment of City Planning (DCP) will assume with the Hollywood Redevelopment Plan, approaches and required City approvals responsibility for ensuring compliance with other CRA/LA polices, and appropriate needed to implement projects. the standards and guidelines of this Plan. City of Los Angeles regulations such as the General Plan, Community Plan, This first review with City staff should For every project covered by this Plan, the and zoning code to review and approve happen before beginning design and in relevant decision-maker (Advisory Agency, no case later than the completion of the proposed projects in these districts. DCP Planning Commission, CRA/LA, City schematic design phase of a project (see Council) will make the final determina- Chapter 5, “Project Review”). Simultaneous tion of compliance with these standards to this process, project proponents should and guidelines and will be required to thoroughly review the Hollywood Redevel- make affirmative General Plan findings opment Plan. The standards and guidelines in doing so. Permanent procedures for of this Plan supplement and do not revise implementation will be further developed the provisions of the Hollywood Redevel- with the adoption of the new Hollywood opment Plan. Community Plan. A master Community

Additionally, City of Los Angeles planning/ Design Overlay Zone or Community zoning, engineering, traffic, transportation, Plan Implementation Overlay District and public works requirements, as well (CPIO) may be utilized for enactment of as other requirements of the City of Los permanent procedures. Angeles, should be reviewed and applicants should also and become familiar with City Neighborhood Council advisory and community review processes.

8 INTRODUCTION 09.28.11 DRAFT

Figure 1-3 Figure 1-4 Existing View at Cahuenga Boulevard and Illustration of New Construction Utilizing Franklin Avenue Standards and Guidelines Existing conditions at Cahuenga Boulevard The standards and guidelines of this Plan encour- looking south near Franklin Avenue. age the reinforcement of existing streetwalls and the creation of human-scale architecture through incorporation of active storefronts, setbacks, constrained bulk at taller structures, and architectural character that evolves from observation of the existing context.

INTRODUCTION 9 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

2.1 Vision The Hollywood Hills will continue to 21st Century Hollywood is a vital in-town form the backdrop for this storied place. mix of sidewalk activity along major The Hollywood Boulevard District and Lower scale areas along many portions of streets - and quietude within adjacent resi- Franklin Avenue Design District Urban Franklin Avenue, Selma Avenue, and Yucca dential neighborhoods. Where north-south Design Standards and Guidelines Street are maintained even as newer streets intersect with Franklin Avenue, the provide a design framework to shape the towers stretch south along Vine Street to nature and scenery of the Hollywood Hills character of additions to Hollywood’s Sunset Boulevard. is revealed. Where Vine Street, Cahuenga 2.0 future architecture. They provide means Boulevard, and Highland Avenue cross to realize compatible new construction, Hollywood’s commercially oriented Vision, Hollywood Boulevard, centers of vitality alterations, and rehabilitation projects sidewalks are enlivened by carefully attract both tourists and Angelinos. Principles, within the midst of Hollywood’s historic detailed sidewalk-hugging storefronts that environmental design settings. reveal day and night a world of shopping, In 2030 Hollywood’s historic structures and Goals dining, and creative activities. Throughout and street scenes are conserved even Utilizing these guidelines, a walk the two districts, ground and sidewalk as more recent creative and expressive through Hollywood in 2030 will reveal a related projects replace the surface buildings, sympathetic to and complemen- community that honors, maintains, and parking lots and vacant parcels that tary of existing development, capture the reuses its historic buildings and districts. marred Hollywood in earlier decades. spirit of contemporary times. Residents live, work, walk, and shop locally. Visitors discover the history and vitality of a community that is ever an entertainment destination. Framing it all is a backdrop of new and old structures that change in scale and detail from block to block and parcel to parcel; an intricate mix that shelters and nurtures Hollywood’s golden era tales, as well as the scribes and creators of Hollywood’s next generation of creative myth-makers.

Figure 2-1 El Capitan in the Late 1930s The El Capitan Theater continues to be a favored venue for movie premieres in the first decades of the 21st century.

10 VISION, PRINCIPLES, AND GOALS 09.28.11 DRAFT

Figure 2-2 Figure 2-3 Existing View at Vine Street and Selma Avenue Illustration of New Construction Utilizing Existing conditions at Vine Street looking north Standards and Guidelines near Selma Avenue. The standards and guidelines of this Plan facilitate development of new construction in keeping with existing shape, massing, and sidewalk relationships, while providing for additional height allowances along Vine Street to encourage compatible and contemporary iconic structures.

VISION, PRINCIPLES, AND GOALS 11 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

2.2 Plan Goals

Compatibility is that state of being when two or more things exist in harmony. With regard to design and architecture in Hollywood, compatibility is established when the siting, height, massing, bulk, scale, modulation, articulation, and/or character of new construction, additions, and rehabilitation projects is observant of historic settings and buildings (see Figures 2-2 and 2-3).

In the Hollywood Boulevard District and Figure 2-4 Figure 2-5 Figure 2-6 Franklin Avenue Design District, compat- Respect Cultural and Historic Assets Realize Active Sidewalks Relate New to Old ibility allows old and new to mix, recog- Architectural landmarks dating from the 1920s Street-fronting storefronts create interest for Chateauesque roof forms and façade order, seen nizing that Hollywood sustains vitality through the 1930s largely shape Hollywood pedestrians along the Hollywood Walk of Fame. at an adjacent historic structure, are referenced Boulevard’s built environment. in the architecture of a newer residential through both the encouragement of development on Franklin Avenue. rehabilitation of existing historic structures as well as the design of creative and 2.2.2 Ensure a Vital and Inter- 2.2.3 Relate New Buildings to contemporary architecture that expresses 2.2.4 Build Upon Existing esting Sidewalk Experience Old Buildings the recognition that these districts are a Patterns of Building Scale key Los Angeles regional center. Hollywood’s sidewalks are its primary The massing of Hollywood’s traditional and Detail open space. The massing, scale, and building types and the pattern of its In Hollywood, new buildings, infill construc- The following five vision goals define details of rehabilitated and new buildings existing streets, blocks, and historic tion, additions, alterations, and improve- Hollywood “compatibility” and form the and environments shall enhance the buildings, provide the overarching design ments should be in harmony with the basis for the standards and guidelines of interest and vitality of these outdoor areas framework for maintaining existing historic pattern, scale, and detail of Hollywood’s this Plan: (see Figure 2-5). settings, and for realizing new as well as districts and buildings (see Figure 2-7). creative building additions, masses, and 2.2.1 Respect the Existing open spaces that relate to these settings Setting (see Figure 2-6). Hollywood’s natural setting, cultural landmarks, and historic districts are its greatest physical design assets and should be respected (see Figure 2-4).

12 VISION, PRINCIPLES, AND GOALS 09.28.11 DRAFT

Figure 2-7 Figure 2-8 Figure 2-9 Figure 2-10 Observe and Interpret Existing Scales Honor Historic Massing and Bulk Patterns Utilize Materials and Colors Complimentary to Integrate Open Space and Details New development at Hollywood and Vine Historic Districts and Buildings The open space at the Egyptian Theater provides This hotel was designed as a contemporary extends ground-level retail uses, maintains In this rehabilitation, new storefronts provide street side gathering space without breaking the interpretation of Hollywood’s historic buildings street walls, and respects the bulk and height color, material, and detail that coordinate with continuity of the Hollywood Boulevard façade utilizing similar modulation, ground-level interest, of historic buildings. the light palette and texture of the historic wall. street wall placed at the back of sidewalk, and terra-cotta. architectural details inspired by the Renaissance Revival style.

Compatibility goals include: C. Maintain Street Walls E. Invite Browsing and Activity at 2.2.5 Realize New Public and Storefronts A. Evolve Designs from Existing The integrity of existing street walls, Private Open Spaces New storefronts should be designed to Architectural Character build-to lines, and setbacks should be As Hollywood evolves, new public and enliven the pedestrian environment at the maintained. private open spaces and amenities integral New buildings and developments should sidewalk using principles of modulation, to public and private development should be based upon the careful observation of, scale, and transparency. D. Ensure Unobtrusive Parking be created (see Figure 2-10). respect for, and relationship to existing New parking should be visually unobtru- historic structures, architectural character, sive and allow for active ground-level uses F. Utilize Material and Color Palettes and settings. Complimentary to Existing District and amenities along public right-of-ways. Character and Buildings B. Relate Heights to Historic Material and color palettes of new Massing Patterns buildings and developments should be The height of new buildings and additions inspired by the use of materials and colors should be generally related to the heights observed in the Hollywood area and its of historic districts and buildings (see buildings (see Figure 2-9). Figure 2-8).

VISION, PRINCIPLES, AND GOALS 13 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

2.3 Two Key Urban Design Observations Two key observations regarding the built form setting of the Hollywood Boulevard District and Franklin Avenue Design District shape the standards and guidelines that follow in this Plan.

Figure 2-13 Figure 2-14 Figure 2-15 Buildings at Sidewalks Buildings Set Back From Property Lines Creative Use of Setbacks The majority of buildings located along Individual multi-family dwellings with landscaped A shallow setback from the property line merges Hollywood Boulevard are built up to the front front yard setbacks of varied dimension that into a landscaped courtyard at this residential property line and sidewalk with entries and vary on a block-by-block basis, typically building on Franklin Avenue. storefronts designed and scaled to attract chracterize residential areas in Hollywood. shoppers. Figure 2-11 Perimeter Block Buildings 2.3.1 Perimeter Block 2.3.2 Individually Differenti- Respect for these key overarching urban Buildings with little or no separation between Buildings Predominate ated Structures With Setbacks design patterns combined with the “Plan them line Hollywood Boulevard and form street Along Commercially at Property Lines Predominate Goals” of Section 2.2 will facilitate the walls generally located at the backs of sidewalks. Oriented Streets North and South of Hollywood design and reception of new architecture in Hollywood. The first key observation regarding Holly- Boulevard wood’s urban design pattern making is The second key observation regarding that buildings along Hollywood Boulevard urban design pattern-making in the are built up to the backs of sidewalks and Hollywood Boulevard District and Franklin form blocks of massing. The resulting Avenue Design District is that the majority 0 400 600 800 1000 ft perimeter block buildings cluster into of buildings located north and south of areas of similar height, and sometimes Hollywood Boulevard, and between La incorporate ground-level plazas and Brea Boulevard and Gower Street, are courtyards that remain visible and open individually differentiated structures

Figure 2-12 to the boulevard even as they do not separated from streets, sidewalks, and Individually Differentiated Structures compromise the overall continuity of the other buildings by landscaped setbacks Yards and setbacks separate individual continuous street walls (see Figures 2-11, that range in depth from block to block structures from streets and other structures 2-13 and 2-16). (see Figures 2-12 and 2-14 through 2-16). north of Hollywood Boulevard.

14 VISION, PRINCIPLES, AND GOALS

0 400 600 800 1000 ft

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Sycamore Ave Sycamore

Franklin Ave Hillside Ave 101

Yucca St Franklin Ave Carlos Yucca St Ave

Hollywood Hollywood Blvd Blvd

Carlton Way Hawthorne Ave Selma Ave Vine St Vine Ivar Ave Ivar Cassil Pl Cassil Gower St Gower Orange Dr Orange

0 400 600 800 1000 ft

0 400 600 800 1000 ft 0 400 600 800 1000 ft

0 400 600 800 1000 ft

Figure 2-16 Figure-Ground Map Key Perimeter block buildings establish street walls 0 400 600 800 1000 ft Perimeter Block Zones along commercially oriented streets such as Hollywood Boulevard, Vine Street, Highland Individually Differentiated Structure Zones Avenue, and Cahuenga Boulevard. Individually differentiated structures typically set back from Building Outside Project Boundaries property lines are predominantly located within the residential areas to the north and south of Project Boundary Hollywood Boulevard.

VISION, PRINCIPLES, AND GOALS 15 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.1 Build-to Line and Lot areas was also significantly less than that 3.1.2 Build-to Line and Lot Coverage seen in its commercial districts. The result Coverage Goals is the characteristic front, side, and rear yard with landscape conditions still seen A. Maintain the Pattern of Existing 3.1.1 Basis for Build-to Line and at present in the neighborhoods north of Build-to Lines, Setbacks, and Lot Lot Coverage Standards and Coverage the boulevard. As a whole, a wide variety Guidelines Maintain the integrity of the Hollywood of setbacks and lot coverage are seen in 3.0 During the first half of the 20th century, Boulevard District and Franklin Avenue Hollywood, but generally these compo- Design District’s existing street walls, Standards and in Hollywood the façades of commercial nents of the built environment are consis- setbacks, and build-to lines. buildings were typically built up to the tent along individual block fronts. Guidelines back of sidewalks (see Figures 3-1 and The build-to line and lot coverage 3-3). In many cases Hollywood’s commer- B. Allow For New Urban Open Spaces standards and guidelines of this Plan are cial buildings also covered 100 percent of Encourage the creation of new ground- based upon a recognition that compat- the parcel they were sited on. In contrast, related urban open spaces. ibility of new buildings and additions in residential buildings to the north and Hollywood depends in part on continuity south of Hollywood Boulevard and along of existing street walls, setbacks, and lot Franklin Avenue were typically set back coverage characteristics. from property lines. The percentage of lot coverage in Hollywood’s residential

Figure 3-1 Hollywood and Highland - 1939 This World War II era view of Hollywood Boulevard may be experienced to this day and forms one touchstone for street wall design guidelines.

16 STANDARDS AND GUIDELINES

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Sycamore Ave Sycamore

Franklin 101 Ave Hillside Ave 101 101

Yucca St Franklin Ave Carlos Yucca St Ave

Hollywood Hollywood Blvd Blvd

Carlton Way Hawthorne Ave Selma Ave Vine St Vine Ivar Ave Ivar Cassil Pl Cassil Gower St Gower Orange Dr Orange

0 400 600 800 1000 ft 0 400 600 800 1000 ft

Key

Build to Less than or Equal to 18 in. Project Boundary from Property Line

5 ft. Minimum Setback from Property Line Required

8 ft. Minimum Setback from Figure 3-2 Property Line Required Build-to Line and Setback Standards New buildings as well as additions shall be in 15 ft. Minimum Setback from conformance with the build-to line and setback Property Line Required standards of this diagram.

STANDARDS AND GUIDELINES 17 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.1.3 Build-to Line, Setback, District (CPIO) is adopted, the stricter C. Street Walls at Setbacks Greater fronting public right-of-way, excluding and Lot Coverage Standards standard shall prevail unless a variance is than 18 Inches any length along the property line that is obtained from the City of Los Angeles. utilized for City of Los Angeles required and Guidelines Where a setback greater than 18 inches driveways. is required per Figure 3-2, a minimum A. Build-to Lines and Setbacks B. Streets Walls at Build-to Lines or 24-foot high street wall shall be main- To maintain and reinforce the pattern of Setbacks Less Than or Equal to 18 D. Lot Coverage Definition Inches tained along a minimum of 50 percent street walls and setbacks that exist within Gross lot coverage is defined as that of the required setback line adjoining the Hollywood Boulevard District and Where a build-to line or setback of less percentage of a lot or parcel covered the street-fronting public right-of-way, the Franklin Avenue Design District, new than or equal to 18 inches is required by the overall gross footprint of all the excluding any length along the property buildings as well as additions shall be in per Figure 3-2, a minimum 24-foot high buildings and structures on the lot (see line that is utilized for City of Los Angeles conformance with the build-to line and street wall shall be maintained along a Figure 3-4). required driveways. Where the adjacent setback standards of Figure 3-2. minimum of 70 percent of the length of buildings on adjoining lots are no more the property line adjoining the public E. Lot Coverage than one story in height a minimum If the build-to lines of Figure 3-2 are more right-of-way, excluding any length along New buildings and existing buildings plus 12-foot street wall should be maintained permissive than City front and/or side the property line that is utilized for City of additions shall be in conformance with the along a minimum of 50 percent of the yard standards, then until such time as a Los Angeles required driveways. lot coverage standards of Figure 3-5. Community Plan Implementation Overlay required setback line adjoining the street-

Property line

Building footprint

Figure 3-4 Figure 3-3 Lot Coverage Continuous Street Wall Gross lot coverage includes all areas of the Hollywood Boulevard is defined by a near building including overhangs projected onto the continuous street wall that parallels the existing ground plane at the parcel or lot, divided by the sidewalk. area of the parcel or lot.

18 STANDARDS AND GUIDELINES

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Sycamore Ave Sycamore

per City of L.A. Franklin Ave Hillside Ave 65% 101 101 100% Yucca St 101 Franklin 65% 65% Ave 65% Carlos Yucca St Ave See Section 3.2.3 L.

Hollywood Hollywood Blvd 100% 100% Blvd 100%

Carlton 65% Way Hawthorne Ave Selma 65% Ave Vine St Vine Ivar Ave Ivar Cassil Pl Cassil Gower St Gower Orange Dr Orange

0 400 600 800 1000 ft 0 400 600 800 1000 ft

0 400 600 800 1000 ft

Figure 3-5 Key Maximum Lot Coverage Standards The maximum lot coverage standards of this 65% Maximum Lot Coverage Project Boundary figure maintain building footprint intensity in 100% Maximum Lot Coverage the Franklin Avenue Design District and vicinity. Section 3.2.3 L. provides lot coverage standards Maximum Lot Coverage per Section 3.2.3 L. permitting additional height for developments Per City of Los Angeles R-1 Lot Coverage Requirements that incorporate grade-level open space.

STANDARDS AND GUIDELINES 19 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.2 Height, Massing, structures clustered between Cherokee (6650 Franklin Avenue), the Fontenoy and bulk standards and guidelines are also and Bulk Avenue and Whitley Avenue. (1811 Whitley Avenue), and the spire of based upon a review of clusters of taller the Hollywood Methodist Church (6817 structures seen in these districts. The Hollywood Boulevard District’s iconic Franklin Avenue) (see Figures 3-13 through 3.2.1 Basis for Height, towers such as the Roosevelt Hotel (7000 Bulk and massing standards, similarly, are 3-15). Massing, and Bulk Hollywood Boulevard), Los Angeles First built upon a respect for typical existing Standards and Guidelines Federal/Security Pacific Bank Building A small number of buildings in the districts floor plates, as well as contemporary (6777 Hollywood Boulevard), Guaranty exceed the old Los Angeles height limit standards for commercial and residential In general, the Hollywood Boulevard Building (6331 Hollywood Boulevard), including the office towers at the west floor types. District and Franklin Avenue Design Hollywood Equitable Building (6253 gateway to the District (7080 and 7060 District maintain the skyline integrity of Height compatibility in this Plan is defined Hollywood Boulevard), and the Taft Hollywood Boulevard), the Renaissance an earlier era. as continuing and respecting the overall Building (6280 Hollywood Boulevard), still Hotel (1755 Highland Avenue), the Capitol sensibility of height and massing in the The skyline of the Hollywood Boulevard largely establish the tenor for tall struc- Records Building (1750 Vine Street) with Hollywood Boulevard District and the District has three key points of height tures in the Hollywood Boulevard District. its needle that soars to 220 feet, and the Franklin Avenue Design District while concentration that mark three key north These buildings are defined both by a recently completed buildings at the W acknowledging height clusters that shape to south streets bisecting the boulevard: pre-1957 height limit datum of 150 feet and Hotel (6250 Hollywood Boulevard) (see these areas. Highland Avenue, Cahuenga Boulevard, smaller floor plate areas (see Figures 3-7 Figures 3-16 through 3-19). and Vine Street. Between Las Palmas through 3-11). The height standards and guidelines of Avenue and Wilcox Avenue, in the In the residential neighborhoods north this Plan are based upon observation of Hollywood Boulevard District, buildings of the boulevard, and within the Franklin the existing heights of buildings in the are markedly lower (see Figure 3-6). Avenue Design District, a field of lower Hollywood Boulevard District and Franklin To the south of the boulevard a lower residential buildings typically dominates, Avenue Design District, respecting tradi- scale dominates. This lower scale (see Figure 3-12) but this district is also tional height limits while providing some continues north of the boulevard and occasionally punctuated by older, smaller allowances, provided guidelines are met, along Franklin Avenue with the exception floor plate towers such as the Montecito for taller structures. The height, massing, of a concentration of taller residential

20 STANDARDS AND GUIDELINES 09.28.11 DRAFT

Lower Buildings Hollywood Boulevard’s Iconic Pre-1957 Height Limit Towers

Figure 3-11 Figure 3-6 Figure 3-7 Figure 3-8 Figure 3-9 Figure 3-10 6. Taft Building 1. Hollywood Boulevard between Las Palmas 2. Roosevelt Hotel 3. Security Pacific Bank 4. Guaranty Building 5. Hollywood Equitable Avenue and Wilcox Avenue Building

Franklin Avenue Design District 8 10 101

Franklin Ave 12 9 Design District 13 7 3 4 5 Hollywood Blvd 1 14 Hollywood National Register District 6 11 2

Figure 3-12 7. Franklin Avenue Design District Vine St Vine Cahuenga Blvd Highland Ave Residential Neighborhood Franklin Avenue Design District Towers Tall Structures within the Hollywood Boulevard District

Figure 3-13 Figure 3-14 Figure 3-15 Figure 3-16 Figure 3-17 Figure 3-18 Figure 3-19 8. Montecito 9. Fontenoy Apartments 10. Hollywood Methodist 11. W Hotel 12. Renaissance Hotel 13. Capitol Records 14. Office Towers at Apartments Church Tower West Gateway

STANDARDS AND GUIDELINES 21 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.2.2 Height, Massing, and 3.2.3 Height, Massing, and Bulk C. 45-Foot Maximum Building Height F. 85-Foot Maximum Building Height Bulk Goals Standards and Guidelines The following standards shall apply in The following standards shall apply in New buildings, as well as additions, shall areas designated on Figure 3-20 as “45 ft.” areas designated on Figure 3-20 as “85 ft.” A. Honor Existing Scale be in conformance with the requirements New buildings, as well New buildings, as well Maintain the integrity of heights, massing, i. Maximum Height. i. Maximum Height. of the maximum building height standards as additions, shall not exceed 45 feet in as additions, shall not exceed 85 feet in and bulk observed in the Hollywood of Figure 3-20. Proponents of new height (see Figure 3-21). height (see Figure 3-21). Boulevard District and District Franklin projects should confirm height limits with Avenue Design District. City staff. In addition to maximum building D. 60-Foot Maximum Building Height G. 125-Foot Maximum Building Height height, these standards limit building bulk B. Preserve Views The following standards shall apply in The following standards shall apply in and footprints as noted. areas designated on Figure 3-20 as “60 ft.” areas designated on Figure 3-20 as Conserve views up streets north towards “125 ft.” the Hollywood Hills. A. 30-Foot Maximum Building Height i. Maximum Height. New buildings, as well The following standards shall apply in as additions, shall not exceed 60 feet in i. Maximum Height. New buildings, as well C. Allow Iconic Structures areas designated on Figure 3-20 as “30 ft.” height (see Figure 3-21). as additions, shall not exceed 125 feet in Encourage the creation, where appro- height (see Figure 3-21). priate, of new buildings that imagina- i. Maximum Height. New buildings, as E. 75-Foot Maximum Building Height tively extend into the skyline and thereby well as additions, shall not exceed 30 feet The following standards shall apply in strengthen the identity and spirit of in height (see Figure 3-21). areas designated on Figure 3-20 as “75 ft.” Hollywood as a unique historic as well as i. Maximum Height. New buildings, as well contemporary destination. B. 36-Foot Maximum Building Height The following standards shall apply in as additions, shall not exceed 75 feet in areas designated on Figure 3-20 as “36 ft.” height (see Figure 3-21).

i. Maximum Height. New buildings, as well as additions, shall not exceed 36 feet in height (see Figure 3-21).

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Sycamore Ave Sycamore

30 ft. 30 ft. 30 ft. Franklin 101 45 ft. Ave Hillside Ave 101 75 ft. 101 .105/ 60 ft. 150 ft. 2 Yucca St Franklin Ave 45 ft. 60 ft. .105/ 30 ft. 2 Carlos Yucca St 150 ft. Ave

150/220 ft./ Unlim5 Hollywood 2 Hollywood Blvd .105/150 ft. 45 ft. 85 ft. Blvd

75 ft. .45/75 ft. 1 105/ 75/150 ft./ . Carlton 3 1 2 Unlim 30 ft. .45/75 ft. 36 ft. 150 ft. 105/150 ft./ Way 4 Hawthorne Unlim Ave Selma 125 ft. 30 ft. .45/75 ft. 1 Ave Vine St Vine Ivar Ave Ivar Cassil Pl Cassil Gower St Gower Orange Dr Orange

0 400 600 800 1000 ft 0 400 600 800 1000 ft

Key

30 ft. 75 ft. 75/150 ft./Unlimited 3

36 ft. 85 ft. 105/150 ft./Unlimited 4 45 ft. 125 ft. 150/220 ft./Unlimited 5 60 ft. 105/150 ft. 2

45/75 ft. 1 Project Boundary Figure 3-20 Maximum Building Height Standards 1 For buildings over 45 ft. in height, bulk limits apply (see Section 3.2.3 H.) New buildings and additions shall be in 2 For buildings over 105 ft. in height bulk limits apply (see Section 3.2.3 I.) conformance with the standards of this diagram. 3 For buildings over 75 ft. in height bulk limits apply (see Section 3.2.3 J.) 4 For buildings over 105 ft. in height bulk limits apply (see Section 3.2.3 K.) 5 For buildings over 150 ft. in height bulk limits and maximum lot coverage limits apply (see Section 3.2.3 L.) STANDARDS AND GUIDELINES 23 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

2 2 1 1

Figure 3-21 Figure 3-22 Maximum Building Height Diagram 45/75-Foot Height Limit and Maximum Floor 1. Maximum building height Plan Diagonal Diagram 2. Visibility triangle (see L.A.M.C.) 1. Maximum building height 3. Maximum plan diagonal above 45 feet 2. Visibility triangle (see L.A.M.C.)

H. 45/75-Foot Maximum Building (a) Any floor area above a height of 45 I. 105/150-Foot Maximum (a) Any floor area above a height of 105 Height feet shall have a maximum plan diagonal Building Height feet shall have a maximum plan diagonal The following standards shall apply in areas that does not exceed 155 feet in length The following standards shall apply in that does not exceed 155 feet in length designated on Figure 3-20 as “45/75 ft.” (see Figures 3-22 and 3-27). areas designated on Figure 3-20 as (see Figures 3-23 and 3-27). “105/150 ft.” i. Maximum 45-Foot Height. New buildings, (b) If more than one building component (b) If more than one building component as well as additions shall not exceed 45 feet above 45 feet in height is proposed on a i. Maximum 105-Foot Height. New above 105 feet in height is proposed on a in height (see Figure 3-21). site, a minimum distance of 30 feet shall buildings, as well as additions, shall not site, a minimum distance of 30 feet shall separate these components from each exceed 105 feet in height (see Figure 3-21). separate these components from each ii. Maximum 75-Foot Height. New buildings, other. other. as well as additions, may exceed 45 feet ii. Maximum 150-Foot Height. New in height to a maximum height of 75 feet buildings, as well as additions, may exceed provided the following conditions are met: 105 feet in height to a maximum height of 150 feet provided the following conditions are met:

24 STANDARDS AND GUIDELINES 09.28.11 DRAFT

3 3

1 1 2 2

Figure 3-23 Figure 3-24 105/150-Foot Height Limit and Maximum Floor 75/150 Foot/Unlimited Height Limit and Plan Diagonal Diagram Maximum Floor Plan Diagonal Diagram 1. Maximum building height 3. Maximum plan diagonal above 105 feet 1. Maximum building height 3. Maximum plan diagonal above 150 feet 2. Visibility triangle (see L.A.M.C.) 2. Visibility triangle (see L.A.M.C.) 4. Height above 150 feet with City approval

J. 75/150-Foot/Unlimited Maximum (a) Any floor area above a height of 75 ii. Unlimited Height. New developments K. 105/150-Foot/Unlimited Maximum Building Height feet shall have a maximum plan diagonal exceeding a height of 150 feet may be Building Height The following standards shall apply in that does not exceed 155 feet in length permitted with City approval. Proponents The following standards shall apply in areas designated on Figure 3-20 as (see Figures 3-24 and 3-27). of projects with unlimited height should areas designated on Figure 3-20 as “75/150 ft./Unlimited.” confirm City approval requirements with “105/150 ft./Unlimited.” (b) If more than one building component City staff before proceeding. i. Maximum 75-Foot Height. New above 75 feet in height is proposed on a i. Maximum 105-Foot Height. New buildings, as well as additions shall not site a minimum distance of 30 feet shall buildings, as well as additions shall not exceed 75 feet in height(see Figure 3-21). separate these components from each exceed 105 feet in height (see Figure 3-21). other. ii. Maximum 150-Foot Height. New buildings, as well as additions, may exceed 75 feet in height to a maximum height of 150 feet provided the following conditions are met:

STANDARDS AND GUIDELINES 25 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

4 3

1 2 2

Figure 3-25 Figure 3-26 105/150-Foot/Unlimited Height Limit and 150/220 Foot/Unlimited Height Limit and Maximum Floor Plan Diagonal Diagram Maximum Floor Plan Diagonal Diagram 1. Maximum building height 1. Maximum building height 3. Maximum plan diagonal above 105 feet 3. Maximum plan diagonal above 150 feet 2. Visibility triangle (see L.A.M.C.) 2. Visibility triangle (see L.A.M.C.) 4. Height above 150 feet with City approval 4. Height above 220 feet with City approval ii. Maximum 150-Foot Height. New (b) If more than one building component L. 150/220-Foot/Unlimited height of 220 feet provided the following buildings, as well as additions, may exceed above 105 feet in height is proposed on a Maximum Building Height conditions are met: 105 feet in height to a maximum height of site a minimum distance of 30 feet shall The following standards shall apply in 150 feet provided the following conditions separate these components from each (a) The gross lot coverage shall not areas designated on Figure 3-20 as are met: other. exceed 70 percent of the lot area. Covered “150/220 ft./Unlimited” public areas and atriums shall not be (a) Any floor area above a height of 105 iii. Unlimited Height. New developments i. Maximum 150-Foot Height. New counted towards lot coverage provided feet shall have a maximum plan diagonal exceeding a height of 150 feet may be buildings, as well as additions, shall not that the space has a clear height of no less that does not exceed 155 feet in length permitted with City approval. Proponents exceed 150 feet in height (see Figure than 25 feet and the space is accessible to (see Figures 3-25 and 3-27). of projects with unlimited height should 3-21). the general public during regular business confirm City approval requirements with hours. City staff before proceeding. ii. Maximum 220-Foot Height. New buildings, as well as additions, may (b) Any floor area above a height of 150 exceed 150 feet in height to a maximum feet shall have a maximum plan diagonal

26 STANDARDS AND GUIDELINES 09.28.11 DRAFT

70 ft. max. Figure 3-27 Maximum Plan Diagonal 2x max. or The measurement of the largest diagonal 70 ft + x, distance, from outside corner to outside corner whichever is less of the floor plan of a building. M. Uninhabited Architectural Extensions Notwithstanding the building height limit Gross square feet of top inhabited floor standards of this section, uninhabited architectural extensions are encouraged provided the following standards are met Gross square feet of the x (see Figure 3-28): footprint of architectural extension i. Height. Architectural extensions shall not exceed 200 percent of the maximum allowed height as measured from grade or 70 feet, whichever is less. that does not exceed 155 feet in length (see Figures 3-26 and 3-27). ii. Footprint. The footprint of all architectural extensions shall not exceed 25 (c) If more than one building component percent of the gross square footage of the above 150 feet in height is proposed on a top inhabited floor of a structure. site a minimum distance of 30 feet shall separate these components from each iii. Approval. Required Architectural other. extensions exceeding 220 feet in height as measured from grade shall require iii. Unlimited Height. New developments the approval of the City. Proponents of exceeding a height of 220 feet may be projects with architectural extensions permitted with City approval. Proponents exceeding 220 feet in height should Figure 3-28 of projects with unlimited height should Architectural Extension confirm City approval requirements with confirm City approval requirements with Uninhabited architectural extensions are allowed City staff before proceeding. City staff before proceeding. if they meet the criteria of Section 3.1.3 M.

STANDARDS AND GUIDELINES 27 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.3 Architectural Along Hollywood Boulevard, many of the Some of the key landmarks of the past, is a global entertainment center (see Character designated historic buildings, and the particularly along Hollywood Boulevard Figures 3-35 through 3-37). buildings that contribute to the National and Vine Street, display a sense of fantasy, The overall built form legacy of the two Register listed Hollywood Boulevard eccentricity, collage, and symbolism 3.3.1 Basis for Architectural districts simultaneously incorporates the Commercial and Entertainment Historic that push period-style and even modern Character Standards and sobriety of a financial district, the scale District, were designed in variants of the architecture to extremes of expression. Guidelines of a main street, the fantasy of a dream Art Deco, Spanish Revival, and Renais- Movie palaces such as the Chinese Theater factory, and juxtapositions of ingenious The Hollywood Boulevard District and sance Revival styles (see Figures 3-28 (6925 Hollywood Boulevard), the soaring eclecticism. This collage of architectural Franklin Avenue Design District’s archi- through 3-31). These period-style archi- mechanistic radio towers that hover over types, styles, and forms demonstrates tectural character is formatively shaped tectural preferences also characterize the the Italianate combined with Beaux Arts underlying design principles that should by the architectural movements of the residential architecture of the Franklin Warner Brothers Theater Hollywood (6423 be respected as well as influence contem- early to mid-20th century. Existing use Avenue Design District where well-crafted Hollywood Boulevard), or the needle and porary building in Hollywood. of materials, the scale of existing design examples of Craftsman, Shingle Style, and International Style album stack of the components, and the use of period styles Chateauesque architecture are present Capitol Records Tower (1750 Vine Street), all establish the significance of existing (see Figure 3-32 through 3-34). each embody the concept that Hollywood settings for new buildings and additions.

Figure 3-28 Art Deco Style Figure 3-29 Spanish Revival Style Figure 3-30 Renaissance Revival Style Figure 3-31 Beaux Arts Style Art Deco style architecture typically utilizes Commonly found throughout Southern The Renaissance Revival style is characterized Based upon Italian Renaissance models, Beaux smooth stucco wall finishes with vertical California, the Spanish Revival style is readily by flat façade faces with regular fenestration. Arts architecture typically utilizes simple expressions ordering the façade and geometric recognized by its low-pitched tile roofs, smooth Typically, a rustic base, belt courses, and cornices rectangular plans and symmetric façades. motifs generating ornamental expression. stucco finishes, and arches accentuating create the major horizontal divisions seen at the Pilasters and column motifs express verticality principal openings. façades. the vertical and create rhythmic façade bays.

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Figure 3-32 Craftsman Style Figure 3-33 Shingle Style - Janes House Figure 3-34 Chateauesque Style Features that characterize Craftsman Shingle Style homes are designed with The Chateauesque style draws from 16th architecture include brackets at gables, exposed asymmetric rooflines and flowing building faces century French monumental chateaus and is rafters, extended eaves, low-pitched roofs, deep that are connected through use of wooden characterized by lively, vertical roof forms, steep porches, and ornamental use of wood. shingles. Other defining features include eaves roof pitches, and horizontal belt courses. on multiple levels, porches, dormers, and asymmetric floor plans.

Figure 3-35 Grauman’s Chinese Theater Figure 3-36 Warner Brothers Theatre Figure 3-37 Capitol Records Tower Fantasy, in this case of an eastern exoticism, was The large broadcasting antennas and the blade The needle appears to be playing a stack used to enhance the experience of moviegoing. sign embellish the Beaux Arts architecture of this of records in this mid-20th century modern theater and provide a jazz-age sensibility. landmark. STANDARDS AND GUIDELINES 29 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

Typical characteristics of legacy architec- D. Building “Bases,” “Middles,” and Architectural compatibility in this Plan is 3.3.2 Architectural Character ture in the Hollywood Boulevard District “Tops” defined as incorporating in new buildings Standards and Guidelines Goal and the Franklin Avenue Design District Horizontal expression of one-, two-, and and additions the general characteristics New buildings and additions in the that should influence new construction three-story building bases that are visually and essences of materials, proportions, Hollywood Boulevard District and Franklin include: distinct from the middle (“shaft”) and and details described above. These have Avenue Design District should build upon upper portions (tops or “capitals”) of accumulated building by building over observation of Hollywood’s historic built A. Cementitious and Masonry structures relate the overall scale of the time to form Hollywood’s legacy of archi- environment. Both traditional and innova- Materials building to the pedestrian at the sidewalk tectural sensibility. In this regard, contem- tive contemporary design expressions Most buildings in Hollywood incorporate and provide overall building definition. porary architects and project proponents should be compatible with the character- some type of masonry, cementitious, and/ should consider approaches and innova- istics that have defined the materiality and or solid walls with individual windows set E. Ground-Related Entries tive designs that consciously embody expression of the districts’ architecture into the walls. Entries, storefronts, and small, medium, underlying building principles as seen in through time. and large entrance areas at the backs of the two districts, as well as the skillful and B. Light and Earth Tone Colors sidewalks, as well as small open spaces exacting deployment of craft and design Hollywood’s color palette is varied. White oriented to sidewalks are seen along traditions that are already present. and off-white as well as light to dark earth commercial streets. Landscape setbacks tone colored walls predominate. as well as courtyards often buffer residential buildings from curbside activity. C. Vertical and Horizontal Alignments Major and minor vertical and horizontal F. Architectural Extensions architectural components and details Uninhabited and sometimes fanciful roof define building bays and modulate shapes, pylons, towers, and skyline signs building surfaces. mark many building tops.

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Figure 3-38 Figure 3-39 Existing View at Hollywood Boulevard and Illustration of New Construction Utilizing Cherokee Avenue Standards and Guidelines Existing conditions at Hollywood Boulevard In the National Register Hollywood Boulevard looking west near Cherokee Avenue. Commercial and Entertainment Historic District, the standards and guidelines encourage rehabilitation of historic buildings and infill construction that builds upon existing precedent.

STANDARDS AND GUIDELINES 31 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.3.3 Architectural Character b. Façade Modulation for Setbacks Standards and Guidelines Greater Than 18 Inches From Property Line. Along street frontages A. Façade Modulation with a required setback greater than 18 In Hollywood, a close relationship exists inches from the property line, as noted between parcel size, the combinations on Figure 3-2, the architectural expres- of parcels that create larger lots, and the sion of façades facing these frontages overall scale, proportion, and modulation shall express modulation or variation in of consequent buildings. Compatibility the design of architectural massing and/ of new buildings and additions in the or bulk at least once every 70 feet. This modulation may be attained through Hollywood Boulevard District and Franklin Modulation per Entries per Avenue Design District should incorporate the use of breaks in building plane, Section 3.3.3 A. Section 3.3.3 B. modulation that reflects this underlying major changes in massing, utilization of logic of land division. projecting bays or recesses, changes in Figure 3-40 Figure 3-41 material, differentiation of color, use of Façade Modulation Ground-Related Entries a. Façade Modulation at Build-to openings to give way to ground-level Lines Less Than or Equal to 18 Inches Table 3-1 Façade Modulation Table 3-2 Ground-Related Entries From Property Lines. Along street open space, multiple entries, and/or use of Build-to Line at Required Ground- frontages with a required build-to line architectural detail and/or ornament (see Build-to Line or Façade Modulation Setback Setback Related Entry less than or equal to 18 inches from the Figure 3-40 and Table 3-1). < 18 in. from P.L. every 125 feet < 18 in. from P.L. at least once every property line, as noted on Figure 3-2, 75 feet > 18 in. from P.L. every 70 feet the architectural expression of façades > 18 in. from P.L. at least once every facing these frontages shall express 50 feet P.L. = Property line P.L. = Property line modulation or variation in the design Refer to Section 3.1.3 for build-to line Refer to Section 3.1.3 for build-to line of architectural massing and/or bulk at requirements requirements least once every 125 feet. This modulation may be attained through the use of breaks in building plane, major changes in massing, utilization of projecting bays or recesses, changes in material, differentiation of color, use of openings giving way to ground-level open space, and/or use of architectural detail and/or ornament (see Figure 3-40 and Table 3-1).

32 STANDARDS AND GUIDELINES 09.28.11 DRAFT

B. Ground-Related Entries the property line as noted on Figure 3-2, frontages a ground-related entry may lead C. Vertical and Horizontal Articulation The Hollywood Boulevard District and a ground-related public building entry directly to a building lobby, a residential The architecture of many of Hollywood’s Franklin Avenue Design District are pedes- leading to a building lobby, storefront and/or live-work unit, a ground-level open most prominent historic commercial trian-oriented zones with a strong relation- entry, and/or entry to a ground-level open space, and/or an inhabited space such as buildings utilized an ornamental overlay ship between the area’s sidewalk vitality space shall occur at least once every 75 a common room or office. Ground-related of vertical and horizontal façade expres- and safety and presence of ground-related feet. Ground-related entries shall be within entries and/or open space shall be within sion that establishes an overall visual building entries, storefronts, and small, 12 inches of the adjacent grade level (see 30 inches of the adjacent grade level complexity that results in human-scale privately controlled open spaces. Compati- Figure 3-41 and Table 3-2). along these street frontages (see Figure architectural intricacy (see Figure 3-42). bility of new buildings and additions within 3-41 and Table 3-2). b. Ground-Related Entries for One means of creating compatible these districts requires the reinforcement Setbacks Greater than 18 Inches From c. Architectural Elements at Ground- new buildings and additions within the and continuation of this pattern. Property Lines. Along street frontages Related Entries. Ground-related entries commercially oriented portions of the with a required setback of greater than a. Ground-Related Entries for Build-to should utilize architectural elements and Hollywood Boulevard District and Franklin 18 inches from the property line, as noted Line Less than or Equal to 18 Inches components, including but not limited to Avenue Design District is to incorporate Along street on Figure 3-2, a ground-related entry From Property Lines. alcoves, arcades, inset entrances lined by this quality of vertical and horizontal visual frontages with a required build-to line and/or open space shall occur at least display cases, stoops, porches, awnings, complexity. that is less than or equal to 18 inches from once every 50 feet. Along these street glass doors, and architectural accents and details.

Minor Vertical Architectural Architectural Minor Vertical Divisions Extension Extension Divisions

Major Vertical Divisions

Major Horizontal Divisions

Major Vertical Figure 3-42 Divisions Verticals and Horizontals Historic Buildings New Inﬁll Construction Major vertical divisions, minor vertical divisions, and horizontal divisions are characteristic of Hollywood’s commercial architecture and should be utilized in new infill construction.

STANDARDS AND GUIDELINES 33 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

a. Maximum Horizontal Dimension of D. Façade Depth a. Façade Depth at Windows Each a. Required Glazing Type. Use of Façade Bays. Along street frontages with Buildings in the Hollywood Boulevard building elevation which faces a public clear, colorless, and transparent glazing is a required build-to line of equal to or less District and Franklin Avenue Design street should have a quality of façade required within the first 30 feet of grade. than 18 inches, as noted on Figure 3-2, the District typically utilize windows that depth created through the use of indi- b. Prohibited Glazing Materials. Use of maximum horizontal dimension of façade are set back or within solid masonry or vidual windows set into the wall surface reflective glass is prohibited. bays from center of bay to center of bay masonry-like walls creating a sense of and/or utilize design details at the window and the maximum horizontal dimension of façade depth. On older buildings, architec- and wall interface that create a texture at c. Percentage of Glazing at Façade. unsubdivided glass expanses shall be 30 tural details such as expressed sills, jambs, the wall plane of light and shadow (see Along street frontages with a required feet within 30 feet of grade. and ornamental surrounds create addi- Figure 3-44). build-to line less than or equal to 18 inches b. Vertical and Horizontal Architec- tional visual interest (see Figure 3-43). from the property line, as noted in Figure E. Glazing 3-2, glazing should constitute a minimum ture Elements. Along street frontages One means of creating compatible The dominant architecture of the of 30 percent of the area of a building with a required build-to line of equal to new buildings and additions within the Hollywood Boulevard District and Franklin face and should not exceed 80 percent of or less than 18 inches, as noted on Figure Hollywood Boulevard District and Franklin Avenue Design District features individual the area of a building face. The height of a 3-2, the architectural expression of new Avenue Design District is to incorporate windows set into walls, limited use of glass building face shall be the vertical distance structures and additions should utilize a this type of façade depth into new struc- curtain walls, and no reflective glass. above grade measured to the highest combination of major and minor vertical tures and additions. point of the roof, structure, or the parapet and horizontal architectural elements and Compatibility of new buildings and wall, whichever is highest. details at building façades. additions in these districts is established when these characteristic traits are continued.

Façade Depth

Property Line

Public Street

Figure 3-43 Figure 3-44 Façade Depth Façade Depth at Storefronts Windows are set back from the façade Façade depth can enliven building façades at plane and ornament creates additional both upper levels as well as the sidewalk. visual interest.

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F. Materials and Colors Compatibility of new buildings and masonry, brick, masonry-like, and/or Material and color trends through time additions in the Hollywood Boulevard cementitious materials and finishes. When inform the design of buildings in the District and Franklin Avenue Design other materials are used at these surfaces, Hollywood Boulevard District and Franklin District is furthered when new structures they should be used as accents for visual Avenue Design District. Many of the and additions incorporate the material interest and should not be the dominant historic commercial buildings were faced and color sensibilities of older landmark material (see Figures 3-45 through 3-47). with solid materials such as light-colored structures in the area. Color selection in the district should be terra-cotta and terra-cotta glazed to look a. Material and Color in the National related to the palettes of historic struc- like stone. Other material choices seen Register Hollywood Boulevard tures and have a similar sense of lightness, in the districts include brick and cement Commercial and Entertainment saturation, and hue. Use of color, which plaster (stucco) of varying finish. In both District. Within the boundaries of the clearly contrasts with historic sensibilities commercial and residential zones, a National Register Hollywood Boulevard and introduces tints and effects not char- spectrum of earth tones are seen but color Commercial and Entertainment District acteristic of the coloring of the district are can also trend towards pastels with darker (see Figure 1-2), exterior finishes of new strongly discouraged. color accents at windows and trim. buildings and additions at surfaces other than glazing, should utilize opaque,

Key 1. Change of material from ground floor use to 2 uses above 2. Dark and bright colors accentuate windows and entries in contrast to light-colored 3 3 3 material 3. Masonry and/or terra-cotta finish at base 4. Brick

Figure 3-45 Figure 3-46 Figure 3-47 Material and Colors in the Hollywood Material and Colors in the Hollywood Material and Colors in the Hollywood Boulevard District Boulevard District Boulevard District

STANDARDS AND GUIDELINES 35 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

b. Material Use in the Hollywood Key Boulevard District. Outside of the 1. Change of material from ground floor use to uses above Historic District in the Hollywood 2. Dark and bright colors accentuate Boulevard District (see Figure 1-2), exterior 5 windows and entries finishes of new buildings and additions, 1 4 3. Masonry finish at base at surfaces other than glazing, are 4. Brick encouraged to utilize opaque, masonry, 6 5. Cementitious material 2 6. brick, masonry-like, and/or cementi- Contrasting accent materials to add visual interest tious materials and finishes. When other 7. Wood materials are used at these surfaces, they 2 8. Cement plaster (stucco) should be used as accents that create visual interest, and not predominate (see 3 Figures 3-48 and 3-49). Figure 3-48 Figure 3-49 c. Material Use in the Franklin Avenue Materials and Colors in the Hollywood Materials and Colors in the Hollywood Boulevard District Boulevard District Design District. In the Franklin Avenue Design District (see Figure 1-2), exterior finishes of new buildings and additions, at surfaces other than glazing, are encouraged to utilize opaque, masonry, brick, masonry-like, cementitious and/or wood materials and finishes (see Figures 3-50 8 through 3-52). 7

d. Color Palette in the Franklin 8 Avenue Design District. Color palettes 4 2 should generally be light-colored with 7 contrasting brighter and/or darker colors 8 located at windows and architectural 8 8 details. 2 2 2 2

G. Balconies Projecting residential balconies, with the exception of French balconies and Figure 3-50 Figure 3-51 Figure 3-52 Materials and Colors in the Franklin Avenue Materials and Colors in the Franklin Avenue Material and Color in the Franklin Avenue doors, or the occasional Spanish Revival Design District Design District Design District loggia, were not typically used as building elements in the design of older buildings in the Hollywood Boulevard District and Franklin Avenue Design District.

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Compatibility of new buildings and b. Balconies in the Hollywood H. Awnings and Pole-Mounted Compatibility of new awnings and pole- additions in the Hollywood Boulevard Boulevard District and Franklin Canopies mounted canopies is facilitated when the District and Franklin Avenue Design Avenue Design District. In the Awnings and pole-mounted canopies design of these elements embodies the District is furthered when private open Hollywood Boulevard District and Franklin were often used in the early decades of sensibility and patterns utilized through space associated with residences is Avenue Design District, balconies and the 20th century in front of commercial time in Hollywood. above-grade open spaces should be storefronts to provide identity. Awnings integral to and located within the surface a. Awnings and Pole-Mounted of the building mass, and when balconies integral to a building’s mass and form and were also used at building openings for Canopies. Awnings and pole-mounted are not used as a dominant architectural balconies and terraces should not project protection from sunlight. canopies that are attached to new compositional device. more than three feet from a building’s Awnings or canopies built on or over City buildings and additions shall be integral façade surface (see Figures 3-54 and a. Use of Balconies in the National property such as sidewalks may require to and fit at the point of attachment to 3-55). Register Hollywood Boulevard the approval of numerous City of Los the building within the shape, form, and District. Within the boundaries of the c. Alignment of Balconies. When Angeles departments. At a minimum dimensions of individual entries, store- National Register Hollywood Boulevard utilized, balconies should be aligned with the Bureau of Engineering should be fronts, building bays, or framing elements Commercial and Entertainment District the building’s vertical elements, building contacted as early as possible to facili- (see Figure 3-57). (see Figure 1-2), balconies and outdoor bays, and/or modulation (see Figure 3-53). tate review of architectural elements that above-grade open spaces that project extend into the public right-of-way. more than one foot from a building’s street-facing façade surface are not permitted (see Figure 3-53).

Figure 3-53 Figure 3-54 Figure 3-55 Balconies Within the Hollywood Boulevard Balconies Within the Hollywood Boulevard Balconies Within the Franklin Avenue Design District District District Example of balconies designed to fit within the Example of balconies set at the façade frame of Example of balconies and loggias used as building mass and behind the façade plane. window openings. architectural accents to accentuate top of structure.

STANDARDS AND GUIDELINES 37 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

I. Architectural, Decorative, and b. Architectural and Decorative J. Rooftop Mechanical Equipment K. Trash and Recycling Enclosures Safety Lighting Lighting. Use of architectural and decora- Rooftop mechanical equipment shall be Standard Architectural lighting highlights the archi- tive lighting to highlight building features completely screened from lateral and Trash enclosures, recycling area enclo- tectural expression of buildings at night. such as architectural detail, shop windows, pedestrian view. Mechanical penthouses sures, and/or trash rooms shall be Architectural and decorative lighting is entries, and towers is encouraged, particu- shall be integral to the design of any new completely screened from the view of any integral to the design of a building and larly along Hollywood Boulevard (see building and/or addition and should incor- public right-of-way. creates lighting accents that accentuate Figure 3-58). porate architectural features, components, the architectural features of a building. and treatments, including similar materials Safety lighting creates the ambient and colors, as utilized in the design of the lighting levels at night required for safety building as a whole.

a. Shield Lighting. Outdoor architectural and safety lighting shall be shielded from the view of pedestrians, motorists, and occupants of adjacent structures.

Figure 3-56 Figure 3-57 Figure 3-58 Awnings and Shade Awning Architectural and Decorative Lighting Awnings provide shade to both interior space Awnings are integral to the design of this Outdoor decorative lighting accentuates building and outdoor seating areas. storefront and are set within the individual modulation and columns. façade bays between columns.

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Figure 3-59 Figure 3-60 Existing View at Cahuenga Boulevard Looking Illustration of New Construction Utilizing North Standards and Guidelines Existing conditions at Cahuenga Boulevard In Hollywood, new commercial architecture looking north. can utilize principles of vertical and horizontal detailing, façade depth, and full architectural treatment of above-grade parking structures to realize compatible and contemporary design expressions.

STANDARDS AND GUIDELINES 39 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.4 Storefronts 3.4.2 Storefront Standards and 3.4.3 Storefront Standards and B. Storefronts Required Guidelines Goal Guidelines Storefronts and usable interior and/or exterior ground-related space shall be 3.4.1 Basis for Storefront New storefronts, and restored and reha- A. Maintain Historic Storefronts provided along street frontages identified Standards and Guidelines bilitated storefronts, should provide a Architecturally and/or historically signifi- in Figure 3-62. Storefronts define and frame the texture sense of connectivity between sidewalk cant storefronts within the Hollywood and vitality of Hollywood Boulevard and and ground floor activities and maintain Boulevard District and Franklin Avenue the area’s other commercial streets. Many the pattern of human scale through use Design District shall be maintained, of Hollywood Boulevard’s historic store- of detail, interest, and transparency that restored, and/or rehabilitated in place. fronts are still intact. Retaining historical is manifest along commercial streets storefronts to maintain the connection and and districts in the Hollywood Boulevard continuity between the area’s sidewalks, District and Franklin Avenue Design surrounds, and interior activity is the District. preferred means for reuse of existing architecture (see Figure 3-61).

Compatibility of new buildings and additions is realized when new designs sustain patterns of storefront urbanism and detail that have marked the commercial areas of the Hollywood Boulevard District and Franklin Avenue Design District for a century.

Figure 3-61 Storefront at the Max Factor Make-Up Studio The Max Factor Make-Up Studio, now the Hollywood History Museum, located on Highland Avenue just south of Hollywood Boulevard, opened in 1935 and is an example of display windows that create pedestrian interest at the sidewalk.

40 STANDARDS AND GUIDELINES

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Sycamore Ave Sycamore

Franklin Ave Hillside Ave 101 101

Yucca St Franklin Ave 101 Carlos Yucca St Ave 101

Hollywood Hollywood Blvd Blvd

Carlton Way Hawthorne Ave Selma Ave Vine St Vine Ivar Ave Ivar Cassil Pl Cassil Gower St Gower Orange Dr Orange

0 400 600 800 1000 ft 0 400 600 800 1000 ft

0 400 600 800 1000 ft

Figure 3-62 Required Storefronts Key Storefronts required by this figure will provide Minimum 25-Foot Deep Storefront Required space for lively and active uses at the street- level and enhance the pedestrian experience Project Boundary along Hollywood’s major commercial streets and boulevards.

STANDARDS AND GUIDELINES 41 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

C. Storefront Depth G. Minimum Storefront Height L. Glazing Material P. Lighting Control and Privacy Where storefronts are required per Figure Storefronts shall be a minimum of 12 feet Storefront glazing at, or adjacent to, and/ If lighting control and/or privacy of an 3-62, the associated ground-related in height from finish grade at the sidewalk or facing any public right-of-way shall interior storefront-related space are space to the inside of the storefront shall to the top of the storefront header, soffit, incorporate transparent, clear, colorless required for a use, window treatments be a minimum of 25 feet in depth for a and/or fascia above the storefront opening glazing with no reflectivity. such as, shades, curtains and/or shutters minimum of 70 percent of the building (see Figure 3-65, #14). placed at the interior face of the glass, façade length (see Figure 3-63). Where M. Minimum Setback from Exterior which can be removed without disturbing curb cuts are allowed and courtyards H. Maximum Storefront Bay Width Façade Plane the integrity of the architecture and store- that adjoin the sidewalk are provided, A storefront bay shall not exceed 30 feet Within the Hollywood Boulevard District front, are acceptable. or other pedestrian amenities such as ground-related storefronts shall be set in length and shall be separated from Q. Display and Show Windows water features interrupt building façades other storefront bays by columns, pilasters, back from the adjacent exterior façade Display and/or show windows (shadow required storefronts may be interrupted. vertical separations, and/or other vertical plane a minimum of three inches. boxes) at exterior façades shall be architectural elements (see Figure 3-65, permitted provided that the storefront D. Maximum Height Above or Below #11). N. Exterior Storefront Security depth requirements of Section 3.4.3 C. Grade at Ground-Related Storefronts Devices are met and that the display and/or show Where ground-related storefronts are I. Storefront Height to Width Roll down doors, roll down grills, and window can be adapted to allow for trans- required, the elevation of storefront Proportion moveable, retractable security bars and/ parency between the storefront and the spaces shall be within 12 inches of the The overall proportion of storefront bays or security devices of any type, and/or exterior (see Figures 3-61 and 3-65, #5). adjacent sidewalk. should be approximately square, i.e. one solid security doors placed at the exterior foot of height to one foot of width, and of storefronts are prohibited (see Figure E. Recessed Storefronts should have a maximum proportional ratio 3-64). Required storefronts may be recessed of 1.5 feet of height for each foot of width behind the front plane and/or façade of a (see Figure 3-65, #10). O. Interior Storefront Security Devices building provided the following conditions are met. J. Provision of Sills and Maximum Upward coiling and side folding interior Sill Height security grills mounted at the interior of a. Any recessed storefronts shall meet the Storefronts within the Hollywood the space should be integral to the design design standards of Sections 3.4.3. Boulevard District shall incorporate sills of the storefront and utilize dedicated side b. The façade of the building in front of and/or lines of sill demarcation that shall pockets and/or ceiling cavities such that the recessed storefront shall be open to be set a minimum of 18 inches and a the grill and all mechanisms associated the sidewalk, adhere to the standards maximum of 30 inches in height within the with the grill and/or security device are and guidelines of this Plan, and be a storefront (see Figure 3-65, #13). not visible from adjacent public right-of- Minimum storefront ways when the grill and/or barrier is in an logical continuation of the architectural depth measured from treatment of the building as a whole. K. Glazing Percentage open position. Such security grills when inside of storefront Storefront glazing should comprise a deployed should have a minimum trans- Figure 3-63 minimum of 60 percent of the store- parency of 70 percent (see Figure 3-64). Storefront Depth Minimum storefront depth is measured front area. Storefront height shall be the from the storefront interior. ground-level floor-to-floor height.

42 STANDARDS AND GUIDELINES 09.28.11 DRAFT

R. Storefront Elements Recessed entries, recessed storefronts, display windows, projecting bays, glazing that alternates between the front and 15 back of mullions, integral awnings, utilization of true dividing mullions, fixed and operable transoms over entries, display windows, integral signs and sign bands, and storefront configurations and details that provide a sense of scale, variety, and interest within storefront bays and/or groupings of storefront bays are encouraged (see Figure 3-65).

1 2 3 4 5 6 7 8 9 11 14 Preferred storefront height-to-width ratio; 1 : 1 < x < 1.5 : 1 10 13 Figure 3-65 12 Storefront Vitality and Interest Elements of lively and active storefronts.

1. Blade signs per City of L.A. requirements 4. Awnings fit within the vertical architectural 11. Maximum storefront width are aligned to the major vertical and alignments and frames. 12. Storefront is built within 18 inches of the horizontal lines of the building. 5. Display windows property line. Outside Indoor 2. Pedestrian signs per City of L.A. 6. Mullions with divided window lights 13. Minimum/maximum storefront sill height requirements are oriented to the sidewalk 7. Fascia 14. Minimum storefront height and legible to walkers. 8. Transom windows 15. Wall and/or ledge sign per City of L.A. 3. Vertical architectural element break the 9. Recessed entry requirements Figure 3-64 Interior Security Grill building mass and provide architectural 10. Storefront height to width ratio creates a Security grills and gates at interiors are rhythm. vertically oriented façade acceptable and should have a minimum transparency of 70 percent.

STANDARDS AND GUIDELINES 43 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.5 Signage Standards The SUD establishes standards that may In addition to the zoning code and the 3.5.2 Signage Standards and and Guidelines differ from zoning code requirements, SUD, signage in the Hollywood Boulevard Guidelines Goal particularly with regard to encouragement District and the Franklin Avenue Design New signage in the Hollywood Boulevard of some types of historic signage, such District are regulated under the amended 3.5.1 Basis for Signage District and Franklin Avenue Design as rooftop signs that are otherwise not Design for Development for Signs (Sign Standards and Guidelines District should be based upon observa- allowed by the zoning code. Within the DFD) in Hollywood, as adopted by CRA/ tion of existing historic signage types and Signage in the Hollywood Boulevard Hollywood Boulevard District and Franklin LA, and as may be amended from time to be integral to the proportion, scale, and District and the Franklin Avenue Design Avenue Design District, the SUD applies to time. CRA/LA staff should be consulted architectural detail of the building and District are generally regulated through frontages along most of the commercially regarding the most current requirements the zoning code of the City of Los oriented streets as well as many frontages under the Sign DFD. architecture on which it is placed. Angeles. The zoning code should be along Yucca Street and several north to reviewed before beginning the design of south streets. The SUD also encourages signage for new construction, additions, creative signage and the removal of signs and all other projects. Additionally, signage that over time have contributed to visual in portions of the Hollywood Boulevard blight in Hollywood. Project applicants District and Franklin Avenue Design should determine if the provisions of the District is governed by the regulations of SUD specifically apply to the lot or parcel the Hollywood Signage Supplemental Use on which a project, addition, or rehabili- District (SUD, Ordinance Number 181340) tation is proposed before beginning the which regulations may be amended from design of a sign program. In every case, time to time. City staff should be consulted to ensure understanding of the most recent signage requirements.

Figure 3-66 Projecting Signs Projecting signs have been used for decades, especially on taller buildings within the Hollywood Boulevard District.

44 STANDARDS AND GUIDELINES 09.28.11 DRAFT

Figure 3-67 Figure 3-68 Figure 3-69 Figure 3-70 Signs at Storefronts Integrated Signs Signs Obscuring Architectural Elements Channel Letter Signs Hollywood Boulevard is characterized by diverse A combination of the blade sign, wall sign, and Signs that cover and/or obscure character Channel letter signs and exposed neon signs are and interesting signage that adds vitality to the awning are positioned to be integrated with the defining architectural elements are not allowed encouraged. sidewalk scene. building’s architectural design, proportions, bays, within designated historic districts within the and frames. Hollywood Boulevard District and the Franklin Avenue Design District.

STANDARDS AND GUIDELINES 45 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.6 Structured and 3.6.2 Structured and Surface B. Parking at Historic Buildings Surface Parking Parking Standards and Guide- Above-grade parking structures within the footprint of an historic building shall meet Standards and Guidelines lines Goal Structured and surface parking should the Secretary of the Interior’s Standards for Rehabilitation as well as the standards 3.6.1 Basis for Structured and be designed to be unobtrusive and have minimal impact on the historic character and guidelines of this Plan. If a historic Surface Parking Standards and building is removed for any reason, no Guidelines and scale of commercial and residential streets as well as historic districts in the above-grade parking structure, nor surface Parking is essential to the function and Hollywood Boulevard District and Franklin parking area, shall be built on the parcel(s) vitality of the Hollywood Boulevard Avenue Design District. on which the historic structure was District and the Franklin Avenue Design removed. District. Historically, parking has been an accessory use consigned to minimally 3.6.3 Structured Parking C. Parking Visible From Public Areas improved surface lots behind the buildings Standards and Guidelines All of the visible façades of above-grade of Hollywood Boulevard (see Figure A. New or Additional Structured parking structures shall be architecturally 3-71). In the 1970s and 1980s, residential Parking treated per the standards and guidelines buildings typically incorporated above- Any new or additional parking associated of Section 3.3 and incorporate storefronts grade podium parking that diminished the with new construction and/or additions per Section 3.4.3 of this Plan. pedestrian experience along sidewalks within the areas identified in Figure 3-72 and introduced excessive height and bulk shall be located below or partially below D. Landscape at Setback Areas to residential streets. In aggregate, visible grade with the top of structure inclusive Any setback area fronting an above- parking, over time, led to a diminished of the finished elevation of walkways and grade parking structures shall be fully architectural character and quality of planters within the area of the required landscaped with both hardscape and Hollywood’s settings. front yard setback not exceeding 48 softscape and accessible to the public during normal business hours, and/or Compatibility of new parking resources inches above existing grade measured screened by new habitable construction. in the Hollywood Boulevard District and at the center of the site adjacent to the Franklin Avenue Design District is achieved front yard property line. The top of such when parking design does not detract structure should provide for a minimum from the vitality of sidewalk life. Compat- of two feet of soil at landscaped areas. ibility is also achieved when new parking Below-grade parking may extend to all does not present automobile-oriented property lines. patterns of use and consequent building Figure 3-71 scale to settings that were built out when Existing Surface Parking streetcars were the predominant transpor- Lack of quality design, landscape, and buffering tation mode. at existing surface parking lots has diminished the architectural character of the Hollywood Boulevard District and the Franklin Avenue Design District.

46 STANDARDS AND GUIDELINES

09.28.11 DRAFT

Sycamore Ave Sycamore

Franklin Ave Hillside Ave 101 101

Yucca St Franklin Ave Carlos Yucca St Ave 101

101 Hollywood Hollywood Blvd Blvd

Carlton Way Hawthorne Ave Selma Ave Vine St Vine Ivar Ave Ivar Cassil Pl Cassil Gower St Gower Orange Dr Orange

0 400 600 800 1000 ft 0 400 600 800 1000 ft

0 400 600 800 1000 ft

0 400 600 800 1000 ft Figure 3-72 Required Subterranean Parking Subterranean and semi-subterranean parking Key requirements within the Franklin Avenue Design District and adjacent areas reduce the impact Subterranean Parking Required of new development on existing residential and Project Boundary hillside neighborhoods.

STANDARDS AND GUIDELINES 47 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.6.4 New or Improved B. Landscape Buffers at Surface C. Trees and Shrubs at Surface Surface Parking Lot Standards Parking Lots Parking Lots and Guidelines A minimum five-foot landscape buffer Growth of trees and/or shrubs should not with minimum 24-inch box trees placed obstruct clear views to and from parking A. Landscape Area at Surface at a maximum of 30 feet on-center shall areas. Tree canopies should be no less Parking Lots be provided adjacent to every public and/ than eight feet in height. A minimum of five percent of the gross or private street. A minimum five-foot property line to property line area of landscape buffer with minimum 24-inch every new and improved surface parking box trees placed at a maximum of 30 lot use shall be landscaped and irrigated feet on-center shall be provided adjacent with ground cover, shrubs, and trees (see to any public alley. A minimum five-foot Figure 3-74). landscape buffer with minimum 24-inch box trees placed at a maximum of thirty 30 feet on center shall be provided adjacent to any on-site and/or off-site residential zone (see Figure 3-74).

Figure 3-73 Structured Parking Garage This parking structure in Boulder, Colorado is located behind commercial uses lining the main street. Visible from the side street, the parking structure’s elevations are architecturally treated in the same manner as the building as a whole.

48 STANDARDS AND GUIDELINES 09.28.11 DRAFT

D. Fences and Gates at Surface E. Lighting at Surface Parking Lots F. Surface Parking at Front Yard Parking Lots New and/or improved surface parking Setbacks New and improved surface parking lots areas shall be lit at night. Lighting fixtures New and/or improved surface parking shall be surrounded by minimum six-foot should not exceed 20 feet in height and associated with new construction shall not fencing and gates that allow clear views sources of lighting shall be shielded from extend into the required front yard setback from the parking area to and from public view of the surrounding public right-of- of any lot and/or parcel in the Hollywood sidewalks, alleys, and streets. Gates shall ways and surrounding buildings. Boulevard District and the Franklin Avenue be closed and secured when the lot Design District. is not open. Fencing shall be set back a minimum of 18 inches from public sidewalks. A minimum of seventy percent of the resulting area immediately adjacent to the public sidewalk and/or right-of-way shall be planted as a landscape buffer.

2 5

Figure 3-74 Surface Parking Design 1. Minimum percent of landscaped area 2. Landscape buffer 3. Trees to provide shade canopy 4. Fences and gates 5. Lighting

STANDARDS AND GUIDELINES 49 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

3.7 On-Site Open Space experience of the Hollywood Boulevard Yucca Park and Selma Avenue Park, have 3.7.2 On-Site Open Space District. In the Franklin Avenue Design been realized since the advent of the Goal district, landscaped setbacks at front Hollywood Redevelopment Project. A plan 3.7.1 Basis for On-Site The standards and guidelines of this and side yards enhance the streetscapes. to improve Hollywood alleys has also been Open Space Standards Plan encourage the continued realiza- Numerous buildings in this district include proposed and a major public open space and Guidelines tion of sidewalk-oriented façades that small ground-related courtyards and resource, the Hollywood Freeway cap In the Hollywood Boulevard District and enhance the quality and vitality of terraces. park located to the east of the Hollywood Franklin Avenue Design District, public pedestrian-oriented sidewalk and street Boulevard District, is in the early stages of streets and sidewalks constitute the In recent years, off-street open-to-the- activity, as well as additional on-site, planning. Nevertheless, open space in the major open space resource available for air open space has been incorporated open-to-the-air, open space that incor- Hollywood Boulevard District and Franklin public enjoyment. Additionally, a variety into Hollywood projects including the porates high-quality softscape and Avenue Design District is at a premium of small- to medium-sized historic and entry courtyard at the new W Hotel and hardscape. and additional ground-related, human- private urban open spaces are scattered the Babylon Courtyard and passage scale open space within the heart of both throughout the area. Some of these that connects Hollywood Boulevard districts should be realized as projects are latter spaces, such as the forecourts of to Highland Avenue at the Hollywood developed. the Chinese Theater or Egyptian Theater, and Highland project (see Figure 3-75). are integral to the urban patterns and Additionally, two small public parks,

Figure 3-75 Passage at Hollywood and Highland Project The Hollywood and Highland project’s passage opens to the sidewalk at the street level and gives way to a view of the El Capitan Theatre on the opposite side of Hollywood Boulevard.

50 STANDARDS AND GUIDELINES 09.28.11 DRAFT

3.7.3 On-Site Open Space D. Tree Requirement F. Ground-Related Private Open Standards and Guidelines A minimum of one 36-inch box tree with Space a mature height of 30 feet and canopy of Ground-related private open space related A. Planting Area within Front 20 feet should be planted for each 1,000 to and visible from adjacent sidewalks is Yard Setback square feet of on-site ground-related open encouraged. Where front yard setbacks greater than space (see Figure 3-76). 18 inches are required per Figure 3-2, a G. Above-Grade Open-to-the-Air minimum of 40 percent of the required E. Enclosed and Mechanically Open Spaces area, excluding areas for City of Los Ventilated Open Space Above-grade open-to-the-air open spaces, Angeles required driveways, shall be Enclosed and mechanically ventilated terraces, and recreation areas are encour- planting area. open spaces shall not count towards aged in new construction and additions meeting any open space requirements but shall not be substituted for any of the B. Planting Area within Side otherwise required by this Plan. setback, yard, lot coverage, and/or open Yard Setback space requirements of this Plan. Where ground floor side yard setbacks are required, minimum three-foot wide planting areas shall be provided along at Rear yard setback least 70 percent of the length of the side Building footprint Side yard setback yard (see Figure 3-76). Front yard setback Open space opportunity Property line C. Planting Area within Rear Yard Setback Sidewalk Where rear yard setbacks are required, Minimum width and length of minimum five-foot wide planting areas landscape at rear yard setback shall be provided along at least 70 percent of the length of the rear yard (see Figure Minimum width and length of 3-76). landscape at side yard setback Ground-related open Minimum width and length of space landscape at front yard setback

Required number of trees

Figure 3-76 On-Site Open Space Diagram Required tree size On-site open space requirements are based on Minimum tree height at maturity existing development patterns found north and Minimum tree dripline or canopy south of Hollywood Boulevard. diameter

STANDARDS AND GUIDELINES 51 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

4.1 Basis for 4.2 Rehabilitation Goal 4.3 Rehabilitation Rehabilitation Standards The architecturally and historically Standards and Guidelines and Guidelines significant settings and structures of the Hollywood Boulevard District and Franklin The Hollywood Boulevard District and 4.3.1 Architectural and Avenue Design District should be main- the Franklin Avenue Design District are Historical Resources Definition tained and enhanced through high quality noted for both historic buildings, districts Section 511 of the Hollywood Redevelop- 4.0 and professional methods. ment Plan defines historic buildings as of significance, and emerging districts. Rehabilitation In particular, preservation, reuse, and those listed as City of Los Angeles Cultural rehabilitation of historic buildings within Historic Monuments, and buildings listed the Hollywood Boulevard Commercial in, determined to be in, or that appear and Entertainment Historic District are to be eligible for the National Register paramount if the allure of and link to of Historic Places. Per this same section Hollywood’s past is to benefit place-based of the Redevelopment Plan, additional economic revitalization. buildings within the Redevelopment Plan area may be determined to be architec- Use of the design guidelines and standards tural and/or historic resources. of this Plan establishes a framework of compatibility for new construction, additions, and rehabilitation of structures in relationship to the extensive historic resources of the Hollywood Boulevard District and Franklin Avenue Design District (see Figure 4-2).

Figure 4-1 View of Hollywood From Outpost Late 1930s Hollywood’s historic settings remain a key touchstone and starting point for future projects.

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Sycamore Ave Sycamore

Franklin Ave Hillside Ave 101 101

101 Yucca St Franklin Ave Carlos Yucca St 101 Ave

Hollywood Hollywood Blvd Blvd

Carlton Way Hawthorne Ave Selma Ave Vine St Vine Ivar Ave Ivar Cassil Pl Cassil Gower St Gower Orange Dr Orange

0 400 600 800 1000 ft 0 400 600 800 1000 ft

0 400 600 800 1000 ft

Figure 4-2 Key Existing and Emerging Historic Districts in the Hollywood Boulevard District and the Franklin Avenue Design District Project Boundary Existing Historic Districts To determine historic parameters, if any, for a project in Hollywood, project applicants should Potential “Orchid Avenue District” always consult with City staff before beginning Potential “Multi-Family North of any activities associated with the assessment Hollywood Boulevard District” of, reuse of, addition to, or rehabilitation of a Potential “Hudson Avenue District” property and/or building.

REHABILITATION 53 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

4.3.2 Historic Designations 4.3.3 Determination of Appro- 4.3.4 Use of the Secretary of 4.3.5 Professionals with Before beginning a project or assessing priate Reuse, Rehabilitation, the Interior’s Standards Rehabilitation Experience and/or Preservation Method the use of a property in the Hollywood If a building is determined to be archi- Individuals and entities undertaking Boulevard District and Franklin Avenue If a building within the Hollywood tecturally or historically significant, or preservation of, reuse of, rehabilitation of, Design District, an existing or prospec- Boulevard District and Franklin Avenue is a contributing building to an historic and/or additions and improvements to tive property owner, developer, and/or Design District is determined to be district within the Hollywood Boulevard buildings of architectural and/or historic applicant should first check and review architecturally and historically significant, District or the Franklin Avenue Design significance are strongly encouraged, the historic designation(s), if any, associ- appropriate reuse, rehabilitation, and/ District, improvements, additions, rehabil- and may be required by CRA/LA staff, ated with the effected lot, parcel and/ or preservation of the structure may be itation, and/or alterations shall be limited to retain an individual or firm such as or structure with City staff. City staff required per Section 409.1.3 and Section to those that meet the Secretary of the a preservation expert or architect with maintains the most current database of 511 of the Hollywood Redevelopment Plan, Interior’s Standards for the Treatment rehabilitation experience before beginning historic designations in the Hollywood as well as by other ordinances or proce- of Historic Properties as determined by a project, and/or completing a project, to Redevelopment Project area (see Figure dures of the City of Los Angeles. These a professional experienced in historic ensure that the rehabilitation intent, goals, 4-2). sections of the Redevelopment Plan, the structure rehabilitation. These standards standards, and guidelines of this Plan are standards and guidelines of this Plan, and include criteria for preservation, rehabili- met. other City policies should be reviewed tation, restoration, and/or reconstruction with City staff before beginning a project of historically significant buildings and 4.3.6 Density Transfer from or completing the assessment of the use settings. A resource that describes these Architectural or Historical of a property in the Hollywood Boulevard criteria may be found at www.nps.gov/ Resources District and Franklin Avenue Design history/hps/tps/standguide. The basic Section 511 of the Redevelopment Plan District. Secretary of the Interior’s Standards are provides that CRA/LA may facilitate noted in Section 4.4 of this Plan. transfer of unused density from architecturally or historically significant structures Allowable Determinations that a project meets the Floor Area standards shall be approved by CRA/LA to other development sites (see Figure Transferred to Allowed Receiver Site Development staff and/or other qualified City of Los 4-3). Additionally, per Section 506.2.3 With TFAR Angeles staff such as staff of the Office Unused Floor of Historic Resources. Area

Allowed Development

Architecturally and/or Historically Significant Building Figure 4-3 Transfer of Floor-Area-Ratio (TFAR) Donor Site Receiver Site From Architecturally and/or Historically Significant Building

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Sycamore Ave Sycamore

Franklin Ave Hillside Ave 101 101

Yucca St Franklin Ave

101 Carlos Yucca St 101 Ave

Hollywood Hollywood Blvd Blvd

Carlton Way Hawthorne Ave Selma Ave Vine St Vine Ivar Ave Ivar Cassil Pl Cassil Gower St Gower Orange Dr Orange

0 400 600 800 1000 ft 0 400 600 800 1000 ft

Key Project Boundary Figure 4-4 TFAR Receiver Zones = CRA/LA Transfer of Floor-Area-Ratio (TFAR) “Regional Center Commercial” Zone Reveiver and doner zones for density transfer TFAR Donor District Boundary from architectural and/or historic resources.

REHABILITATION 55 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

of the Redevelopment Plan, within areas 4.4 Secretary of the designated “Regional Center Commercial,” development may exceed a floor area Interior’s Standards for ratio of 4.5:1 or such other density as may the Treatment of Historic be permitted by future amendments to Properties the Community Plan if that development The following standards are excerpted serves a public purpose such as the reha- from the Secretary of the Interior’s bilitation of an architecturally or histori- Standards for the Treatment of Historic The Secretary of the Interior’s Standards cally significant building. Properties 1995,1 “Standards for Rehabilita- for the Treatment of Historic Properties tion” (see http://www.cr.nps.gov/local-law/ If a project is proposed within the Rede- arch_stnds_8_2.htm). The following ten velopment Plan Regional Center Commer- standards shall be carefully considered cial Area designation that exceeds the with Guidelines for and utilized when reuse, rehabilitation, allowed floor area, to the maximum Preserving, Rehabilitating and/or additions to an architecturally extent feasible additional density in such or historically significant building or site project in excess of the allowed should be Restoring &Reconstructing within the Hollywood Boulevard District transferred to the project site from unused or the Franklin Avenue Design District are Historic Buildings density of architecturally and/or histori- considered, proposed, and/or undertaken. cally significant buildings located within the Hollywood Boulevard District and/or the Franklin Avenue Design District donor 4.4.1. Property Use zone, subject to the approval of CRA/LA A property will be used as it was histori- Figure 4-5 (see Figure 4-3 and Figure 4-4). TFAR cally or be given a new use that requires The Secretary of the Interior’s Standards for the Treatment of Historic Properties, 1995 shall not be used for new development minimal change to its distinctive materials, This key explanatory publication is available for download at: located on sites where a historic resource features, spaces, and spatial relationships. www.nps.gov/history/hps/tps/standguide has been demolished. 4.4.2. Retention of Character The historic character of a property will be retained and preserved. The removal of distinctive materials or alteration of features, spaces, and spatial relationships that characterize a property will be avoided.

1 The Secretary of the Interior’s Standards for the Treatment of Historic Properties with Guidelines for Preserving, Rehabilitating, Restoring & Reconstructing Historic Buildings, (Kay D. Weeks and Anne E. Grimmer, U.S. Department of the Interior, Washington, D.C., 1995), pp. 18, 62, 118, 166.

56 REHABILITATION 09.28.11 DRAFT

4.4.3 Recognition of Time 4.4.6 Repair and Replacement 4.4.9 New Additions, Exterior and Place of Deteriorated Features Alterations, and Construction

Each property will be recognized as a Deteriorated historic features will be New additions, exterior alterations, or related physical record of its time, place, and repaired rather than replaced. Where the new construction will not destroy historic use. Changes that create a false sense of severity of deterioration requires replace- materials, features, and spatial relation- historical development, such as adding ment of a distinctive feature, the new ships that characterize the property. The conjectural features or elements from feature will match the old in design, color, new work will be differentiated from the other historic properties, will not be texture, and, where possible, materials. old and will be compatible with the historic undertaken. Replacement of missing features will materials, features, size, scale and proportion, be substantiated by documentary and and massing to protect the integrity of the 4.4.4 Treatment of Significant physical evidence. property and its environment. Changes 4.4.7 Use of Chemical or Changes to a property that have acquired Physical Treatments historic significance in their own right will 4.4.10 Unimpaired Property be retained and preserved. Chemical or physical treatments, if Integrity appropriate, will be undertaken using the 4.4.5 Maintenance of New additions and adjacent or related new gentlest means possible. Treatments that Distinctive Features construction will be undertaken in such a cause damage to historic materials will not manner that, if removed in the future, the Distinctive materials, features, finishes, and be used. essential form and integrity of the historic construction techniques or examples of 4.4.8 Protection and Pres- property and its environment would be unim- craftsmanship that characterize a property ervation of Archaeological paired. will be preserved. Resources

Archeological resources will be protected and preserved in place. If such resources must be disturbed, mitigation measures will be undertaken.

REHABILITATION 57 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

5.1 Areas where the B. Where the Municipal Code is more 5.2 Definition of a Project restrictive than the provisions of this Plan, Hollywood Boulevard For this Plan a project is defined as the and a request has been made to deviate construction, erection, or addition to any District and Franklin from the Municipal Code to conform with building or structure on property located Avenue Design District this Plan, then the decision-making body in whole or in part within the Hollywood must find that a project as defined by this Urban Design Standards Boulevard District and/or the Franklin Plan is in conformance with this Plan as 5.0 and Guidelines Apply Avenue Design District (see Figure 1-2) well as the urban design chapter of the that requires the issuance of grading Project Review applicable Community Plan in the consid- permit, foundation permit, building permit, The Hollywood Boulevard District and eration of affirmative findings. or use of land permit. A project shall not Franklin Avenue Design District Urban In the spirit of affording maximum include: Design Standards and Guidelines (Plan), creativity, projects that do not adhere to which supplement Municipal Code provi- 1. Demolition, except when demolition the letter of every provision of this Plan, sions, apply to all projects within the areas involves a City of Los Angeles Cultural but nonetheless demonstrate a clear alter- shown on Figure 1-2 of this Plan, except as Historic Monument and/or a building or native approach that is superior to and follows. interior listed in, determined to be in, or achieves all of the goals and objectives that appears to be eligible for the National A. Where there is a conflict with the of the Plan will be recognized as a valid Register of Historic Places. standards of this Plan and a more restric- alternative for consideration. tive provision of an adopted Specific Plan, 2. Adaptive reuse of an existing building Community Design Overlay, Streetscape that conforms to the Adaptive Reuse Ordi- Plan, Design for Development, Supple- nances of the City of Los Angeles. mental Use District, Development 3. Interior remodeling of any building Agreement, and/or other City of Los except a City of Los Angeles Cultural Angeles regulation as determined by the Historic Monument and/or a building that reviewing department and/or agency, is listed in, determined to be in, or that the more restrictive provision shall take appears to be eligible for the National precedence. Register of Historic Places.

Figure 5-1 Little Country Church of Hollywood The Little Country Church of Hollywood on Argyle Avenue is City of Los Angeles Historic Cultural Monument #567.

58 PROJECT REVIEW 09.28.11 DRAFT

5.3 Plan Exemptions 5.4 Plan Approval 5.4.2 City Review at A. Suggested Schematic Schematic Design Design Materials This Plan shall not apply to any project Process The following should be included in where an entitlement has been granted When completing an initial project design, schematic design materials submitted by either the City of Los Angeles or the applicants should complete the design 5.4.1 Before Beginning the to the City for review: Community Redevelopment Agency of the Design of a Project standards checklist available from CRA/LA. Applicants should also review i. Site Plan. Show the project on the City of Los Angeles (CRA/LA) prior to the Before beginning the design of a project the project design and a completed site and its surrounds; all adjoining date this Plan is adopted by the CRA/LA in the Hollywood Boulevard District or the checklist with appropriate City staff upon parcels and structures on nearby parcels Board of Commissioners. Franklin Avenue Design District, this Plan completion of the first, or schematic should be delineated and the gross site should be reviewed as well as City of Los design, phase of a project. When an area and the lot coverage quantified. Angeles Community Plan, zoning, and applicant submits a schematic design to building code criteria. Applicants should ii. Preliminary Building Plans. Include City staff for informal review, City staff compile their understanding of the design all floors and quantify building areas shall strive to complete review of the standards and guidelines framework of subject to City of Los Angeles floor area submitted package within ten working this Plan, as well as any other project ratio requirements. days and provide the applicant with entitlement questions, and review them a written summary of comments and iii. Preliminary Sections. Provide key with City staff, including but not limited to recommendations. building sections. CRA/LA staff, City of Los Angeles Depart- ment of Planning staff, and staff of other iv. Preliminary Elevations. Delineate departments of the City of Los Angeles. all elevations and height(s).

v. Materials and Colors Board. Provide a materials and colors board and correlate material and color selec- tions with preliminary elevations.

PROJECT REVIEW 59 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT

B. Required Digital and/or Physical 5.4.3 CRA/LA Clearance of 5.5 Consistency with 5.6 Amendments to the Model Requirements Permit Drawings Zoning and Community Standards and Guidelines i. Applications for new construction and In general, every project within the addition projects within historic districts Plans of this Plan Hollywood Redevelopment Project area within the Hollywood Boulevard District A project granted an exception and/or The Hollywood Boulevard District and requires sign-off/approval by CRA/LA. As or Franklin Avenue Design District shall variance from the standards and guide- Franklin Avenue Design District Urban a condition of this clearance requirement, include a rendering and/or a model illus- lines of this Plan will still be subject to City Design Standards and Guidelines may CRA/LA and/or designated City staff shall trating the proposal in its context of Los Angeles zoning and Community be amended as necessary by the CRA/ determine that a project is in compliance Plan adherence and approvals. If a party LA Agency Board and the DCP Planning ii. Applications for addition projects with this Hollywood Boulevard District is considering an exception to this Plan, Commission. greater than 1,000 square feet in size to and Franklin Avenue Design District City Planning requirements, as well as the architecturally and/or historically signifi- Urban Design Standards and Guidelines. requirements of other City departments cant structures within the Hollywood To demonstrate compliance with this and agencies should be reviewed and Boulevard District or Franklin Avenue Plan, applicants shall provide schematic confirmed with appropriate City of Los Design District shall include a rendering design materials as noted in this Plan and Angeles staff. and/or a model illustrating the proposal in the design standards checklist, available its context. from CRA/LA, to demonstrate during the project approval process compliance with iii. Applications for all projects greater the standards and guidelines of this Plan, than 20,000 square feet in size and/or and/or demonstration that deviation(s) 20 dwelling units within the Hollywood from the checklist results in a project that Boulevard District and Franklin Avenue is superior to and achieves all of the goals Design District shall include a rendering and objectives of this Plan. and/or a model illustrating the proposal in its context.

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5.7 Glossary Modulation, Architectural. Adjustment Storefront. A storefront is the front side and variation of proportion, scale, detail, of a store, commercial space, or room Bay, Architectural. Any number of and/or change in expression of architec- that faces a street, sidewalk, or pathway. principal divisions of a wall, roof, or other tural components, elements, and design to Storefront also refers to the window and part of a building marked off by vertically realize architectural variety and enhanced door systems that are used to separate the oriented or horizontally oriented supports complexity of design expression; to exterior from the interior of a building.4 or elements.1 modulate. Street Wall. The vertical plane of a Build-to Line. A line parallel to a Portico. A roofed space, open or partly building that faces, typically adjoins, and is property line adjoining a right-of-way or enclosed, forming the entrance and or the typically parallel to a street or public right- sidewalk that a building façade and/or face of a building façade, often composed of-way at the back of a public sidewalk. vertical plane of a structure aligns to. of columns supporting a roof and/or trellis Wall Sign. Any sign attached to, painted Façade. A face and/or plane of a building element. A portico is called “prostyle” or on, or erected against the wall of a typically incorporating windows, entries, “in antis” according to whether it projects building or structure, with the exposed and architectural treatments. from or recedes into a building respec- face of the sign in a plane approximately tively; in the latter case the columns are Lot Coverage. The area under the parallel to the plane of the wall.5 integral to the design of the building face.3 rooflines of a building or structure divided Window Sign. Any sign that is attached by the site area and expressed as a Schematic Design. Drawings that to, affixed to, leaning against, or otherwise percentage. establish and illustrate the concept of placed within six feet of a window or door a proposed project and demonstrate Module, Architectural. A unit of in a manner so that the sign is visible from the relationship of project components. measurement by which the proportions outside the building.5 Schematic design documents typically of a building or part of a building are include a conceptual site plan and prelimi- regulated: nary building plans, sections, and eleva- i. In classical architecture, either the tions, as well as selection of materials and diameter or half the diameter of a column colors. Schematic design may also include at the base of its shaft, in either case models, perspectives, and identification of divided into minutes. building systems. ii. In modern architecture, any unit of 1 Francis D. K. Ching, A Visual Dictionary of measurement which facilitates prefabrica- Architecture (John Wiley & Sons, Inc., New York, tion.2 1995). 2 John Fleming, Hugh Honour, and Nikolaus Pevsner, The Penguin Dictionary of Architecture (Penguin Books, New York, 1977). 3 Adopted from Fleming, Honour, and Pevsner. 4 Based on Merriam-Webster Online Dictionary definition. 5 Los Angeles Municipal Code Section 14.4.2

PROJECT REVIEW 61 Hollywood Boulevard District and Franklin Avenue Design District Urban Design Plan 09.28.11 DRAFT Figure Credits

Unless otherwise noted, all photos, diagrams, and maps were prepared and produced by: URBAN STUDIO www.urbanstudio-la.com

3780 Wilshire Boulevard, Suite 300 Los Angeles, California 90010 ph: 213-383-7980 fax: 213-383-7981

Postcard images used throughout the document are from the collection of John Kaliski.

This document was set in Gotham Light, Gotham Book, and Gotham Bold designed by Hoefler & Frere-Jones.

Hard copies of this document can be obtained from the Community Redevelop- ment Agency of the City of Los Angeles and digital and pdf versions can be found at www.crala.org/internet-site/Projects/ Hollywood/index.cfm. For more informa- tion, please contact the Redevelopment Agency or the City of Los Angeles Depart- ment of City Planning.

62 FIGURE CREDITS 09.28.11 DRAFT

Checklist of Standards

A short-form checklist of standards is provided to assist applicants gain an overview and meet key requirements of the Hollywood Boulevard District and Franklin Avenue Design District Urban Design Standards and Guidelines.

This checklist of standards is available from CRA/LA.

CHECKLIST OF STANDARDS 63