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Facultat De Traducció I D'interpretació Grau D FACULTAT DE TRADUCCIÓ I D’INTERPRETACIÓ GRAU D’ESTUDIS D’ÀSIA ORIENTAL TREBALL DE FI DE GRAU Curs 2015-2016 Situación de la cultura del juego de PC y online en Japón Eva Alabau Gragera 1279352 TUTOR ROBERTO FIGLIULO Barcelona, Juny de 2016 Dades del TFG Títol: Situació de la cultura del joc de PC i online al Japó Situación de la cultura del juego de PC y online en Japón Situation of the PC game and online culture in Japan Autora: Eva Alabau Gragera Tutor: Roberto Figliulo Centre: Universitat Autònoma de Barcelona Estudis: Grau d’Estudis d’Àsia Oriental Curs acadèmic: 2015 – 2016 Paraules clau Jocs d’ordinador, jocs online, en línia, MMORPG, MMO, videojocs, videoconsola, mòbil, Japó, actualitat. Juegos de ordenador, juegos online, en línea, MMORPG, MMO, videojuegos, videoconsola, móvil, Japón, actualidad. Computer games, online games, online, MMORPG, MMO, videogames, game console, mobile, Japan, now. Resum del TFG Es tracta d’un anàlisi de la desbancada situació actual del sector dels jocs d’ordinador i en línia al Japó, així com la causa per la qual ha acabant sent així. Primer exposo l’estat occidental per a poder comparar-lo després amb les empreses més presents a ambdós bàndols. Comento també els problemes que sorgeixen de la no-localització de videojocs d’ordinador en línia, i els que encapçalen els rànkings d’èxit actualment. La percepció actual i l’estat en que es trova, així com els petits blocs de creixement que pot tenir gràcies a companyies que aposten amb innovació per aquest sector, están també explicats juntament amb el futur que es pot esperar pròximament, sobretot de certes companyies destacables i dels creadors indie. Com a comentari afegeixo una breu situació del panorama a la Xina i Corea del Sud. Se trata de un análisis de la desbancada situación actual del sector de los juegos de ordenador y en línea en Japón, así como la causa por la cual ha acabado siendo así. Primero expongo el estado occidental para poder compararlo después con las empresas más presentes en ambos bandos. Comento también los problemas que surgen de la no-localización de videojuegos de ordenador en línea, y los que encabezan los ránquines de éxito actualmente. La percepción actual y el estado en el que se encuentra, así como los pequeños bloques de crecimiento que puede tener gracias a compañías que apuestan con innovación por este sector, están también explicados juntamente con el futuro que se puede esperar próximamente, sobre todo de ciertas compañías destacables y de los creadores indie. Como comentario añado una breve situación del panorama en China y Corea del Sur. This project is an analysis of the unseated current situation of computer and online games’ sector in Japan, as well as the cause by which it has thus ended. I explain firstly the occidental state so I can compare it later with the most present businesses on both sides. I also commentate on the issues that appear from the no-localization of online computer games, and the ones that lead the rankings nowadays. The present conception and the state that it is found, as well as the little growth blocks that it can achieve thanks to companies that bet for innovation in this sector, are also explained together with the future that can soon be expected, especially from certain notable companies and the indie creators. I include as a comment a brief situation of the outlook in China and South Korea. Avís legal © Eva Alabau Gragera, Barcelona, 2016. Tots els drets reservats. Cap contingut d'aquest treball pot ésser objecte de reproducció, comunicació pública, difusió i/o transformació, de forma parcial o total, sense el permís o l'autorització del seu autor/de la seva autora. © Eva Alabau Gragera, Barcelona, 2016. Todos los derechos reservados. Ningún contenido de este trabajo puede ser objeto de reproducción, comunicación pública, difusión y/o transformación, de forma parcial o total, sin el permiso o la autorización de su autor/a. © Eva Alabau Gragera, Barcelona, 2016. All rights reserved. None of the content of this academic work may be reproduced, distributed, broadcast and/or transformed, either in whole or in part, without the express permission or authorization of the author. Contenido 1. Introducción .................................................................................................................... 1 2. Capítulo 1: Contexto y breve historia del entorno occidental ............................................. 5 2. 1. Breve historia y evolución ................................................................................................ 6 2. 2. Compañías occidentales destacadas en juego en línea de ordenador ........................... 7 3. Capítulo 2: El mundo del videojuego japonés ................................................................... 9 3. 1. Breve historia y desarrollo en el tiempo de la plataforma virtual ................................ 10 3. 2. Presencia de compañías occidentales ............................................................................ 12 3. 2. 1. Blizzard Entertainment ............................................................................................ 12 3. 2. 2. Valve Corporation .................................................................................................... 14 3. 2. 3. Riot Games .............................................................................................................. 15 3. 2. 4. Problemas de localización ....................................................................................... 16 3. 3. Situación actual y percepciones ..................................................................................... 18 3. 3. 1. Juegos online de ordenador actuales en Japón ....................................................... 21 3. 3. 2. Juegos eróticos ........................................................................................................ 23 3. 3. 3. E-sports .................................................................................................................... 23 3. 4. Compañías remarcables en apostar por el PC ............................................................... 24 3. 5. ¿Por qué un Dark Souls? Juegos fuera de lo común ...................................................... 25 3. 5. 1. Dark Souls ................................................................................................................ 26 3. 5. 2. Splatoon ................................................................................................................... 27 3. 5. 3. Monster Hunter ....................................................................................................... 27 3. 6. Planes futuros ................................................................................................................. 28 3. 6. 1. El problema con los indie ......................................................................................... 29 4. Capítulo 3: Comparativa con otros países asiáticos ......................................................... 31 4. 1. China ............................................................................................................................... 31 4. 2. Corea del Sur ................................................................................................................... 33 5. Conclusión ..................................................................................................................... 35 6. Bibliografía .................................................................................................................... 38 7. Anexo 1: Datos de interés .............................................................................................. 40 8. Anexo 2: Páginas web .................................................................................................... 41 9. Anexo 3: Videojuegos citados (año, director, desarrollador) ............................................ 42 1. Introducción Usualmente se tiene la concepción de que los videojuegos están hechos únicamente para niños y adolescentes. Se asume que cuando una persona crece y madura debe dejar atrás este mundo y centrarse en las cuestiones que le atañen, como el trabajo, los impuestos, la formación de una familia… Temas tradicionalmente catalogados como “de ser responsable” y “adulto”. Y por ello se tacharía casi al instante un trabajo académico dedicado precisamente al mundo del videojuego por no considerarlo suficientemente comprometido con lo que se exige en un entorno de estas características. Sin embargo, esta forma artística (porque, realmente, no deja de ser una expresión de la cultura popular de la región) esconde un significado más profundo del que podamos llegar a percibir a simple vista. ¿Cuántas veces nos hemos podido encontrar con un juego que nos haya podido mostrar las realidades de una época en un determinado país? Normalmente escondido detrás de una cortina de censura. ¿Cuántas veces nos ha hecho pensar y reflexionar? A través de un videojuego se pueden analizar las costumbres, los gustos, la cultura popular en sí misma de un país, de un continente; a través de un videojuego, aunque parezca inimaginable, podemos conocer cómo es la sociedad. No en vano ha adelantado al cine como primer consumo y gasto cultural mundial en los últimos años, indicativo muy notable de la importancia que ostenta en las sociedades modernas. Enlazando con esto encontramos que también es fácilmente aplicable a otros campos menos conocidos en un primer vistazo como podría ser el del ordenador
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