® Driven byData Savvy fleets keep the wheels turning with advanced telematics 5 Driver Shortage Myths Debunked Time for Uptime mDRIVE™ HD for Granite® and Titan Vol. 1 2015 PGFC_Bulldog Cover.indd 1 2/26/15 1:42 PM T:10.75” NEW Mack’s new mDRIVE™ HD heavy-duty automated manual transmission won’t weigh you down. This lightweight transmission is designed to withstand the wear and tear of your most demanding jobs. T:14.75” And it’s fully integrated to work seamlessly with the rest of your powertrain for improved effi ciency, increased uptime and lower cost. With Mack, it takes less to get more done. MackTrucks.com/mDRIVEHD Visit Mack Trucks at Booth C5203. mDrive_Bulldog_V115PG.indd 1 2/19/15 10:04 AM Bulldog Magazine CLIENT/BRAND JOB NUMBER PROJECT INKS Mack Trucks 5883-032-14 mDrive HD Cyan, Magenta, Yellow, Black LINKS CONTACT FILE NAME LAST MODIFIED DUE Rough_Edge_bw.tif (238 ppi, 140 ppi, -141 ppi; Gray) Melissa Keller Mack_mDrive_Bulldog_Tab_r01.indd 1-28-2015 12:45 Jan. 29, 2015 CB_Graph_paper_1216_Tab_sized.psd (299 ppi; CMYK) [email protected] PM mDrive_HD_JSR_0704_V2_fl at.psd (500 ppi; CMYK) 312 895 5032 Dir hard_edge_feather_short.tif (2991 ppi, 2895 ppi; Gray) 312.427.6413 Tel VERSION/ITEM NUMBER BINDING PAGE soft_edge.tif (3155 ppi, 3234 ppi; Gray) None None 1 of 1 mDrive_Panel_CH.ai TEAM INITIAL IMG_1885_r01_fl at.psd (1417 ppi; CMYK) CE N. Anderson ______ IMG_1897_r02_fl at.psd (1269 ppi; CMYK) PM M. Keller ______ MEDIA SCALE INTERNAL Weighs_Less_Head_CH.psd (233 ppi; CMYK) Print — FP4C, Tab 1” = 1” Michael Scussel CD M. Ganser ______ mDrive_HD_Logo_B.eps None Mack_BReady_Long_W.ai DS J. Geiyer ______ Mack_Logo_B.ai BLEED (FINAL SCALE) FLAT (FINAL SCALE) LIVE (FINAL SCALE) FINISHED SIZE CW S.Swanson ______ 0.125”W x 0.125”H 10.75”W x 14.75”H 0.25”W x 0.25”H None NOTES PP H. Healy ______ - Bulldog Mag Tab Full pg ad PR S. Baker ______ FOLDS OR PANELS GUTTER OVERPRINT AB None RT S. Herman None: None None GREEN ON PD M. Scussel DD T. El-Mofty YELLOW OFF ISO 12647-7 Digital Control Strip 2009 3% A 100 60 100 70 30 100 60 100 70 30 100 60 100 70 30 100 40 40 100 40 100 40 70 40 70 40 40 40 70 40 40 70 40 70 40 40 3 10 25 50 75 90 100 B 100 100 60 100 100 70 70 30 30 100 100 60 100 100 70 70 30 30 100 100 60 100 100 70 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 70 70 40 70 40 40 0 0 0 0 3.1 2.2 2.2 10.2 7.4 7.4 25 19 19 50 40 40 75 66 66 100 100 100 80 70 70 100 CONTENTS Driven byData How savvy fl eets use 6 advanced telematics to operate effi ciently and profi tably. 2 ViewPoint 3 Headlights • Hard hat works of art • Mack Dealer of the Year • News and updates from World of Concrete 10 Uptime Center Customer support specialists at Mack’s Uptime Center help keep trucks rolling and give At Work 18 On Business customers peace of mind. 14 Marcellus Shale business Five driver shortage myths brings new energy to Glenn O. debunked. Hawbaker Inc. 13 Trends 22 Highway Transport Chemical 25 Taillights An update on the numbers that fuels growth with excellent drive your business. customer service. • How to submit your Mack for the 2016 calendar 16 On Equipment • Tour the Mack museum The new mDRIVE™ HD heavy- duty automated manual 28 Letters transmission is a game changer • Owner-operator’s Macks for vocational fl eets. earn their keep 2015 V1 | BULLDOG | 1 PG001_Bulldog_TOC.indd 1 2/26/15 2:14 PM VIEWPOINT elcome to the “new” Bulldog allow us to include more content, magazine. Like Mack Trucks, while delivering a more dynamic W Bulldog has been around for a very style that is completely in sync with long time — 2015 marks its 95th year of Mack’s place in the market. Mack is publication. moving the truck market and Bulldog There have been many changes during refl ects this. that time for the trucking industry and Mack. Of course, we will never forget that One reason Mack has survived and pros- there are many Mack fans around the pered is our ability to meet the needs of the world who believe our products and changing market and, in many cases, to lead heritage are something special. So the transformation. That continues today Bulldog will continue to include fea- with the new products and services Mack tures to satisfy that appetite. brings to market. Bulldog is written for the Mack cus- It’s also evident in this magazine. We made tomer. And while our customers’ busi- a decision that Bulldog — one of the most nesses range from small to global, popular customer interactions Mack has — most share a family business heritage, could be even more useful by bringing more which means a focus on service and trust. of a business focus to the articles. In particu- Mack also started out as a family business lar, a small business focus since many of our and we still try to maintain that close relation- customers are small business owners. ship with our customers. So in this issue and in issues to come, So welcome to the new, 95-year-old Bulldog will provide you with information on Bulldog magazine. This is your magazine and issues affecting your business, such as how we want your input. Tell us what topics you to retain drivers and how to add the latest want us to cover, especially if it is something technologies to improve your operations and that could move the needle for your business. increase your return on investment. The infor- mation around best practices and current Born Ready. industry issues will come from a variety of sources and experts. Whenever we can, we want to have other customers — your peers — passing along their hard-won expertise in these articles, so that readers get a more complete view. Bulldog’s new design and size are another Stephen Roy example of how this magazine is changing. President, Mack Trucks North America The larger size will increase readability and Sales and Marketing Published since 1920 • Vol. 1, 2015 Bulldog® is published by the Marketing Department of Mack Trucks, Inc. for Mack customers, distributors and enthusiasts. TM Trademarks of Mack Trucks, Inc. ® Registered trademarks of Mack Trucks, Inc. © 2015 Mack Trucks, Inc. Mack Canada Inc. Mack Trucks Australia Pty. Ltd. Printed in USA. © 2015 Mack Trucks, Inc. All rights reserved. Mack, Mack and the Bulldog design, Built Like A Mack Truck, Bulldog and all other marks contained herein are registered trademarks of Mack Trucks, Inc. and/or Mack Trucks, Inc. affi liated companies. All other marks contained herein are the property of their respective owners. 2 | BULLDOG | 2015 V1 PG002_Bulldog Stephens Column.indd 2 3/3/15 1:00 PM HEADLIGHTS Worn with pride Mack Trucks offers customized, pinstriped hardhats to 170 lucky customers at the World of Concrete Show. ou have a nice pinstripe job on your car, motorcycle and formal suit. But who Y would have thought of pinstriping a hard hat? Mack Trucks brought pinstriping artists to this year’s World of Concrete show in Las Vegas and attendees fl ocked to the booth to watch the artists work. Popular pinstriping artists Jeff Williams, owner of The King of Paint, and Charlie Decker, owner of the One Arm Bandit, painted customized hardhats for 170 customers and show attendees chosen through raffl e drawings. “What better way to show our appreciation for Mack customers and show attendees than to provide them with a much-needed tool to help them get their job done?” says John Walsh, Mack vice president of marketing. “That’s what Mack does best: offering customers the right tool or truck designed specifi cally for their unique needs. It’s what we call application excellence.” Williams and Decker hand-painted the hats — imprinted with the Mack logo on the back — with customers’ names or company names in their unique lettering style, while adding decorative fl air and fl ourishes. 2015 V1 | BULLDOG | 3 PG003-5_Bulldog_Headlights.indd 3 2/26/15 1:51 PM HEADLIGHTS Want more Top Mack? Follow us all over dealers the World Wide Vanguard Truck Web to stay on top Center of Phoenix of the latest news, named Mack Trucks’ product information (L-R) Mike Reardon, Mack Trucks west region vice president; Dan and fun! 2014 North American Kingston, Vanguard vice president, Arizona region; Tom Ewing, Truck Center president and dealer principal; Tommy Lyons, sales manager, Dealer of the Year Arizona region; and Stephen Roy, president, Mack Trucks North America. ack Trucks announced better meet customers’ needs. • Central Region: M & K Quality www.macktrucks.com that Vanguard Truck The investment included the Truck Sales, Summit, Illinois M Center of Phoenix is its opening of a new service point on • Southwest Region: East 2014 North American Dealer of Interstate 40 in Flagstaff, Arizona, Texas Mack Sales, LLC, www.youtube.com/ the Year. Vanguard Truck Center to better service the entire state Longview, Texas macktrucks of Phoenix is a family-owned for Mack. • West Region: Vanguard Truck company, founded in 1989, Center of Phoenix, Phoenix, @MackTrucks offering full-service commercial Mack also named 2014 winners Arizona truck centers in Arizona, Georgia, for each of its North American • Canada Region: Mid-Ontario Missouri and Texas.