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Connected truck drives uptime Mack Trucks accelerates toward total connectivity
Mack Anthem® rolls out Moving from launch to market
Mack’s clear advantage for glass hauler Moore Freight converts to all-Mack fleet
Building the Mack Anthem® brick by brick Meet the new Lego Technic Mack Anthem & LR Vol. 1 2018
CV1_BDV118_Front Cover.indd 1 1/17/18 9:17 AM MACK / 7605 — BULLDOG MAGAZINE / JANUARY, 2018
Client: Mack Project: 2017 Print Advertising Designer: Michal Janicki Date Modified: December 19, 2017
With Bleed: 11″ x 15″ Project Manager Design Director Trim: 10.75″ x 14.75″ Designer Executive Design Director Live: 10.25″ x 14.25″ Copywriter Date Due: December 20, 2017
The Office of Experience – 233 N. Michigan Avenue, Suite 1710 – Chicago, IL
W e are Mack. T h i s is our Anthem. Introducing Anthem, the next-generation highway truck from Mack. Born of the American spirit, Anthem comes standard with a bold design that delivers serious aerodynamics, and a new interior that keeps drivers comfortable and productive.
See how Anthem is built to move your business forward. MackTrucks.com/NewAnthem
7605_BulldogMag_FP_10_3-4x14_3-4_Dec19-17.indd 1 12/19/17 2:58 PM
CV2_BDV118_Anthem Ad.indd 2 1/3/18 2:30 PM CONTENTS
Connected truck drives uptime Mack Trucks accelerates 6 toward total connectivity
2 Headlights 5 Trends • Mack donates Mack Anthem® A roundup of the numbers that to Share the Road drive your business • Oakland Raiders celebrate with Mack and Road Team 10 Inside Mack • Mack Trucks partners with Jonathan Randall’s insight on Petty’s Garage Mack Anthem® launch and post- • Lytx and Mack enter launch experiences agreement • Mark your calendar: 2018 At Work schedule of events 16 Intermodal Cartage ® • Sears Seating offer for Mack Company operates Mack® LR model Pinnacles™ for power and increased uptime 18 Moore Freight converts glass hauling business to all-Mack fl eet 22 Red Classic and Mack Trucks meet the demands of fast-paced expansion. 24 Lauren Concrete and Mack, 27 Taillights a powerful mix Building the Mack Anthem® brick by brick
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001_BDV118_TOC.indd 1 1/25/18 1:32 PM HEADLIGHTS
Mack Trucks donates Mack Anthem® model to Share the Road Highway safety program
ack Trucks donated a 2018 Mack Anthem® 70-inch Stand Up makers. They demonstrate how to drive safely alongside semi-trucks. Sleeper model to the American Trucking Associations’ Share Each Share the Road driver has an outstanding driving record, including Mthe Road highway safety program. Mack made the announce- many with one million or more accident-free miles. ment during a key handover ceremony at ATA’s Management The drivers will travel the country in their new 2018 Mack Anthem Conference & Exhibition in Orlando, Florida. 70-inch Stand Up Sleeper model to teach the driving public about truck “Safety is a key focus for Mack, something we’ve demonstrated stopping distances, demonstrate potential truck blind spots and share through the design of our new Anthem model and the many safety- other safety considerations that can help ensure safe travel for every- focused features it includes,” says Jonathan Randall, senior vice presi- one on the road. dent of sales for Mack Trucks North America. “Mack’s commitment to “Mack Trucks has a long legacy of promoting highway safety, so we safety goes beyond our trucks to those who share our nation’s roads. are very fortunate that ATA and Mack Trucks continue to partner We’re proud to support the Share the Road drivers and their work to together to advance highway safety through ATA’s Share the Road pro- reach millions of people across the country with crucial messages gram,” ATA President and CEO Chris Spear says. “When teaching the about highway safety.” motoring public about highway safety, our best tool is the Share the The Share the Road program engages truck drivers to conduct live Road Mack Anthem because it gives people an opportunity to see what safety exhibitions for students, members of the media and policy professional truck drivers can see during their day-to-day work.”
Oakland Raiders score with Mack Anthem® ack Trucks hosted six Share the Road program drivers and displayed a Mack Anthem® model at an Oakland Raiders game in Oakland, California. Mack is the M primary sponsor of Share the Road, an American Trucking Associations highway safety program that educates all drivers about sharing the roads safely with large trucks. Following the pre-game festivities in Raiderville, where the Mack Anthem was promi- nently featured, the drivers had an opportunity to watch Raiders defensive end Khalil Mack help lead his team to victory Dec. 3 against the New York Giants. Mack Trucks From left, Road Team drivers Russ Simpson, Holland; Wayne Crowder, FedEx Freight; Steve Smalley, ABF Freight; Eric Flick, reached a sponsorship agreement with Mack to support the launch of the Mack Anthem FedEx Freight; Steve Fields, YRC Freight; and Dion Saiz, FedEx model earlier this year. Freight.
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002-4_BDV118_Headlights.indd 2 1/11/18 10:45 AM Mack Trucks named the official transportation sponsor for Petty’s Garage
ack Trucks and Petty’s Garage, Garage and to be named its official transpor- Mack Trucks and Petty’s Garage recently inked a the high-performance speed shop tation sponsor,” says John Walsh, Mack vice partnership agreement deeming Mack the official founded in 2008 by NASCAR legend president of marketing. “Richard Petty is a transportation sponsor for the garage. Petty’s M Garage will use a 2018 Mack Pinnacle Axle Back Richard Petty, recently entered into a partner- NASCAR legend, so it is fitting that Mack, a model to transport vintage cars to public events ship agreement naming Mack the official legendary truck brand, would partner with through its Performance Tour across the U.S. transportation sponsor for the garage. the garage. Both are committed to delivering Petty’s Garage is located at the historic superior performance to customers along NASCAR schedule. Now, Petty’s Garage will facility in Level Cross, North Carolina, where with unmatched customer service, so we are also receive a custom-spec’d truck to trans- winning stock cars were developed for more enthusiastic about this new partnership.” port cars to public events through its than 60 years. When the race team moved to Mack Trucks already is the Official Hauler Performance Tour. The 2018 Mack Pinnacle Mooresville, North Carolina, Petty began of NASCAR. As part of that agreement, Axle Back model equipped with an MP8- Petty’s Garage to deliver the ultimate driving Mack provided a fleet of custom-designed 445C engine will bring Petty’s Garage to experience to performance enthusiasts. Mack® Pinnacle™ sleeper models spec’d to fans and auto enthusiasts at select events “Mack is pleased to partner with Petty’s answer the challenges of the grueling across the U.S.
Mack prototype achieves zero emissions in eHighway demo
Mack truck prototype equipped with a fully integrated plug-in hybrid electric driveline recently participated in a zero-emission A eHighway demonstration in Carson, California. Siemens also participated in the project and installed the eHighway infrastructure, which covers select lanes of a highway with a catenary system similar to those used to power trolleys or streetcars. The Mack prototype used in the demonstrations is a Mack® Pinnacle™ Day Cab model equipped with a proprietary plug-in hybrid electric driveline, which saves fuel and reduces emissions when running in hybrid or in electric mode. The Mack truck can connect to the over- head contact lines and transfer energy to the truck’s electric driveline thanks to a current collector supplied by Siemens, allowing it to operate with zero tailpipe emissions on the eHighway corridor. The demo, which was sponsored by the South Coast Air Quality Management District, was conducted near the ports of Los Angeles and Long Beach. The goal of the project is to reduce air pollution at freight-intensive locations, such as the ports of Los Angeles and Long A prototype Mack® Pinnacle™ axle back model equipped with a proprietary plug-in Beach, the two largest ports in the U.S. hybrid electric driveline recently participated in a zero-emission eHighway demonstration in Carson, California. The demo was conducted as part of a project “Mack was pleased to participate in the catenary demo,” says with Siemens and sponsored by the South Coast Air Quality Management District. Jonathan Randall, Mack senior vice president of North American sales. “Mack continuously investigates alternative solutions to diesel, and the Mack has investigated several other solutions for reducing green- catenary system is just one of a number of projects in which we are cur- house gas emissions and pollution, including a plug-in hybrid electric rently involved.” powertrain and the use of alternative fuels such as dimethyl ether.
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002-4_BDV118_Headlights.indd 3 1/12/18 1:17 PM H AD GHTS
Mack e a uates deo syste or re use trucks
ack Trucks s e a uat ng incorpo- DriveCam and Lytx Video Services Technology with Lytx,” says David Pardue, vice president rating Lytx systems into two of its for its Mack® LR and TerraPro® refuse models. of connected vehicles and uptime services M refuse truck models. Lytx is a leading Lytx DriveCam is an in-cab camera system for Mack Trucks. “Lytx DriveCam technology provider of video services that help enhance that records internal and external events when can help improve the safety of those on the the safety, effi ciency, productivity and profi t- an abrupt lane change or hard braking occurs, roadway, as well as inform fl eets of drivers ability of fl eets. while Lytx Video Services Technology continu- who may need some coaching. Lytx Video While full details regarding the agreement ously records external events regardless of a Services Technology also can help with theft between Mack and Lytx have not been estab- trigger situation. prevention, job site monitoring and driver lished, Mack says it is considering Lytx “We are pleased to announce an agreement safety.”
Mack partners with Sears Seating to bring improved seat to LR model
eg nn ng n ear y , Mack right-hand drive, dual-drive and left-hand Trucks will offer a new multi-position drive with right-hand stand-up sit down seat for the Mack® LR model, boosting drive. comfort and ergonomics for operators in the Mack’s 11-liter MP® diesel engine is stan- right-hand stand-up sit-down drive dard in the LR model, delivering up to 355 confi guration. horsepower and 1,260 lb.-ft. of torque. The Developed with Sears Seating, the new LR model is equipped with an Allison RDS seat was designed and engineered specifi - fi ve-speed or six-speed automatic cally for the Mack LR model. The enhanced transmission. multiple-position seat for right-hand opera- tion LR cab confi gurations offers both seated and standing positions along with improved adjustability. Because both the seat back and Trades o s and ents c edu e seat base can be adjusted, drivers of varying statures can operate the truck and joystick Follow Mack Trucks at trade shows and events throughout North America! controls more easily and comfortably. Dates o a e Locat on “Working with Sears Seating to offer a January 23 26 World of Concrete Las Vegas, NV Mack LR model-specifi c seat will improve the March 5 Technology Maintenance Council Atlanta, GA driving experience for the LR model,” says Curtis Dorwart, Mack refuse product man- March Work Truck Show ndianapolis, N ager. “The new seat is more ergonomic, more March 22 24 Mid-America Trucking Show Louisville, comfortable and can help improve driver March 22 24 American Truck Dealers Las Vegas, NV productivity.” April 15 1 NTTC airmont Royal ork hotel Toronto, N The Mack LR model is built specifi cally to April 1 21 Truck World Toronto, N meet the challenges of refuse customers who require additional visibility and maneu- April 24 26 Waste xpo Las Vegas, NV verability in order to increase productivity. April 2 May 1 NPTC Cincinnati, H With both 6x4 and 4x2 confi gurations avail- ctober 2 30 American Trucking Associations Austin, T able, the Mack LR model is designed to ctober 24 25 Canadian Waste Recycling Toronto, N work well in both tight urban and open sub- November 5 Tank Truck Week Nashville, TN urban environments. Several control options are also available, including left-hand drive,
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002-4_BDV118_Headlights.indd 4 1/23/18 8:34 AM A roundup of the numbers T DS that drive your business.
SAFETYINFRASTRUCTURE 71% THAT’S THE PERCENTAGE of U.S. residents who would support a 10-cent increase in the 18.4 cents-per-gallon gas tax that is used to pay for federal transportation projects, per a poll by Mineta Transportation nstitute. Published reports indicate the Trump administration might be willing to advocate a fuel-tax hike to help pay for 1 trillion in promised infrastructure investments.
TECHNOLOGY DRIVERS
Source Overdrive poll will live with the ’m exempt ’m not ready Ready or potential fi nes/ for another for the Men and women quit for violations and reason and December implement near will remain date, unsure NOT… April 1, when on paper for about plans different reasons … out-of-service now .0 2 . IT’S OFFICIAL. ou orders start for Here are the top fi ve, by gender. not e-logging have to operate with . 8 an LD. While Turnover predictors ’m ready, most owner- but haven’t for female drivers: Dissatisfaction with tractor operators were actually ther 2. 2 1. started 2. Dissatisfaction with compensation for ready, many had utilizing my LD A BRD What’s your deadhead miles to scramble at for logs status on e-log . Dissatisfaction with hours worked 10.2 implementation? the last minute. . nadequate preparation during orientation n fact, six for driving at this carrier weeks before am retiring . Lack of respect at carrier’s facilities quitting the deadline, 60 before the end of the percent of fl eets year 1 .0 Turnover predictors with 100 or fewer for male drivers: ’m exempt with ’m ready for the trucks had not adopted a pre-2000 December 1. Dissatisfaction with home time engine and will enforcement date, 2. Lack of desire for career at this carrier LDs, according to a survey remain on paper already running an . Dissatisfaction with deadhead miles by CarrierLists. A survey by logs 1 . LD A BRD 1 . . Dissatisfaction with frequency of Transplace conducted in mid- maintenance done on equipment 2016 found 81 percent of large fl eets (those with more than 250 . Desire to switch dispatcher trucks had implemented LDs. Source Stay Metrics
CONNECTED TRUCKS FREIGHT
For-hire 2016- 368 A trillion- carrier dollar revenue 2023- 538 (in billions) The proportion of fl eet managers who say The number of trucks worldwide industry 2028- 6 connected trucks are a predicted to be connected REVENUE “must-have” item. vehicles by 2020 ASSOCIATED with Truckload 2023- 454 truck transport is carrier projected to top revenue 2028- 568 1 trillion by 2024. (in billions) ndustry revenue is Truck 2016- 10.41 expected to grow tonnage annually by 5.4 percent (in billions) between 2018 and 2023. 2013- 12.5 Growth is then projected to slow to 4. percent 2028- 13. 16 Source Start-ups Disrupting Global Connected Truck Market 2016-2017 by Frost & Sullivan through 2028. Source American Trucking Associations’ 2016-2028 reight Transportation orecast
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005_BDV118_Trends.indd 5 1/11/18 10:30 AM COVER STORY Connected truck drives uptime
Mack Trucks accelerates
toward total connectivity By Denise Rondini
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006-9_BDV118_Cover Story.indd 6 1/11/18 10:31 AM Connected ne of the most radical changes in transportation is the emergence of the O completely connected, highly efficient truck. truck drives Driving the gains in efficiency is a network of innovation beyond maintenance and hardware. Mack Trucks has been at the forefront of not only uptime connecting engines to other components and services but also in collaborating with a variety of telematics partners to offer the next level of predictive technology.
David Pardue, Mack’s vice president of connected vehicle and contract services, says Mack takes the approach that advances in hardware drive opportunities to partner with a variety of cutting edge technology companies, gives customers more choices and places Mack ahead of the curve in the drive for total connectivity. The conversation around connectivity has shifted from communication between a truck and its powertrain to sharing information between trucks, drivers and the entire trucking infrastructure. While the future will include fully autonomous trucks, many of the enabling features are already in place with “Connectivity is technology that is truly groundbreaking. really about Hardware and telematics how we turn Sandeep Karr, chief strategy officer at Fleet Complete, breaks down the two kinds of technology into connectivity. “The first is systems of the vehicle talking to the availability each other. For example, an engine talking to of that vehicle a transmission, a transmission talking to an axle, an axle talking to an engine and an to perform its engine talking to a brake,” he says. “What you realize once you start seeing the systems operations more connected — once the transmission every day” learns about engine performance and the brakes learn about the transmission’s operat- David Pardue, ing parameter — suddenly you can start opti- Mack’s vice president of mizing the performance of each of the connected vehicle and systems within the vehicle with the overall aim contract services of optimizing the performance of the vehicle itself.” Mack already achieves this efficiency with MP® engines and mDRIVE™. The second wave of connectivity involves telematics and focusing on mobile resource management, Karr says. “Both your truck and driver are considered a mobile resource. This means whatever is happen- ing with either equipment or employee, you receive pertinent information about the situation. This type of connectivity is capable of prognostics, which means the vehi- cle can predict an impending failure.” One current benefit of connectivity is significantly improved uptime, and Mack is using connectivity to enhance and improve the vehicle repair process at its dealer- ships. “Connectivity is really about how we turn technology into the availability of that vehicle to perform its operations every day,” Pardue says.
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006-9_BDV118_Cover Story.indd 7 1/12/18 1:24 PM COVER STORY
With connected trucks, Mack proactively Mack recognizes how frustrating this can determinations as to the most likely cause of takes the data off the truck in real time. “We be for vehicle owners who lost four days of the problem. Mack’s approach to connectivity engineer it, we analyze it, we diagnose it, we vehicle productivity for a repair that took only is to pre-diagnose, pre-arrange and create all determine patterns and then we turn that into two hours to complete. “What Certified the decision points ahead of time by capital- the approach we have developed for our Uptime Centers do is use all the data we are izing on its fully integrated powertrain tied Certified Uptime Centers,” he says. collecting in real time from telematics and into GuardDog Connect. When the vehicle arrives at a dealership it from all the other vehicles we monitor and Mack’s vision is to continue to take advan- gets checked in, and the customer is informed then diagnose the problem before the truck tage of connectivity and move from proactive about the length of time the repair will take. even gets to the dealership,” Pardue says. to predictive and eventually to prognostics. “Mack takes technology and turns it into a “We are looking at how connectivity can help decision and workflow experience to get the us predict more about failures before they vehicle in and out of the dealership quicker,” Proactive to predictive occur,” Pardue says. Pardue explains. “We are using technology to Smart systems are already in place and But Mack is already moving beyond using enhance the customer experience rather than increasing safety and productivity as they connectivity to enhance the repair process just provide evolve. with its launch of Over the Air, which updates information.” Paul Menig, who vehicle software remotely. With traditional is CEO of Tech- Software for Mack’s powertrain compo- truck repair, a I-M, a strategic nents can be updated through Mack’s Over vehicle drives into “We are using management and the Air service. Mack OTA integrates with a dealership and technology to enhance business consult- Mack GuardDog Connect telematics hard- the technician ing firm, explains ware to deliver the software updates directly plugs in a diag- the customer experience that today there to the customer’s vehicle with minimal inter- nostic tool. are anywhere from ruption to their operations. “Basically the rather than just provide a dozen to 75 Pardue explains how an over the air update technician is information.” computers on or repair occurs. “When a code is identified starting from trucks that are that can be updated remotely, an Uptime scratch to try to David Pardue, Mack’s vice president of doing some level Center agent alerts the customer and sched- figure out what connected vehicle and contract services of communication ule for the update to be performed. At that the problem is among them- point the driver receives instructions on steps and where to selves. “And you to secure the vehicle and the update occurs. troubleshoot,” have vehicles with The driver can go to lunch or take care of Pardue says. Sometime that process can be seven to 20 sets of wires just for paperwork while the repair takes place. The hit or miss and the vehicle can be at the deal- communications.” customer doesn’t even have to take the truck ership for days before the cause of the prob- Mack has more than 65,000 connected off the job site, thereby reaping productivity lem is determined. The result is the repair vehicles today that are operating in a variety additional gains.” itself could end up taking several days or just of environments. Mack’s engineers are look- He says that for customers, transit time is a few hours. ing at data, finding patterns and making downtime. “If we can minimize the impact of
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006-9_BDV118_Cover Story.indd 8 1/12/18 1:25 PM transit time through connectivity services, process it uses for its When Stu Russoli, that means the customer has more produc- newer vehicles. regulations? highway product tive time during the work day. “Our approach is manager for Mack andeep Karr, chief strategy The benefi ts of connectivity have not yet every truck, every Trucks, is asked offi cer at Fleet Complete, been fully explored and leveraged, but Karr time, he says, about autonomous thinks regulation may be says the industry has already seen some emphasizing that the trucks, he says he’s necessary for this new connected development in the areas of vehicle to infra- approach used with not sure when they environment. “We have not seen structure, vehicle to driver and driver to infra- the Certifi ed Uptime will be on the roads regulations around autonomous structure connectivity. “These things are Centers is a “process, but points out the trucking yet nor around cyber happening today, but the uestion is when not a program. “enabling” technol- security and protecting trucks, yet. will they be adopted on a mass market “We have reinforced ogy is rapidly falling But those kinds of regulations are scale?” that you have to do into place. Some of necessary, and I think the regulations the process every what he describes as will follow the technology.” Co ectio a d time regardless of the enablers include col- co a oratio make of truck.” The lision avoidance with integration with active cruise control With improved connectivity, will come more GeoTab allows that to happen. gap and braking, lane departure warning, collaboration between various industry partic- telematics for trucks to communicate and ipants, and OEMs will partner with innovative t re pro o tic a d platoon and over the air software updates. companies to co-create new business mod- a to o o tr c “These enablers are a form of driver assis- els and deliver innovative solutions. tance designed to keep the driver and the Mack is already doing this through its Karr thinks autonomous driving will soon be traffi c environment safe,” Russoli says. recent announcement of relationships with here in the form of platooning and says that Mack is pushing connectivity in the market Lytx and GeoTab. Pardue says Mack has real transformation, when the fringe becomes because it sees ways connectivity can help integrated GeoTab into the Certifi ed Uptime the center of gravity, will come in the next customers optimize their operations. Savvy Centers operations. Mack can now manage a four or fi ve years. Beyond that he is looking at fl eets are seeing how connectivity can solve legacy vehicle throughout a service event and trucks becoming part of an overall freight their problems, enhance productivity and even a non-Mack truck using the same ecosystem where everything is automated. safety, and are embracing it.