COLOR GUIDELINES
COLOR PALETTE
Sophisticated and optimistic, the Xbox 360™ color palette has been We’ve also introduced gray, which functions as a solid base color that works expanded to represent optimism and invitation. Black, so dominant in the well with the highlighted Xbox 360 green range. It represents technology original Xbox® system, has been deliberately replaced with an evolution and sophistication and is a natural evolution from the black background toward a lighter palette, one that signals a philosophical shift from hardcore found in the first generation. Its use is also evident on the outer shell of the to mainstream. The brand’s edge and attitude have been maintained Sphere, again reflecting technology and sophistication. as Xbox redefines itself to embrace an optimistic future. Xbox 360 hardware and peripherals also showcase the evolution into a Xbox Primary Green remains our signature brand color. Xbox 360 lighter color palette. Note the console color’s change from black into a more communications will retain and continue to build upon that color’s neutral, more optimistic gray. established equity. An expanded range of greens helps to enhance depth, echoing the system’s own connected capabilities.
USAGE GUIDELINES SPOT COLOR FOUR COLOR DIGITAL COLOR Use Xbox Primary Green as your main color. Additionally, you’ll find new colors like Xbox Deep Green and Xbox Energy Green in the color Xbox Primary Green Xbox Primary Green Xbox Primary Green palette. Their purpose is to allow you (or PANTONE® 376) C48. M0. Y100. K0. #76B900 to create depth in layouts while accenting Xbox Primary Green. We don’t recommend using large areas of Xbox Energy Green or Xbox Deep Green in a space where Xbox Xbox Energy Green Xbox Energy Green Xbox Energy Green Primary Green is not present. (or PANTONE 381) C18. M0. Y91. K0. #C8D800 Our color palette has been selected to accommodate all the media that we work in. PANTONE colors must always be specified for correct spot Xbox Deep Green Xbox Deep Green Xbox Deep Green color matching. Please take extra (or PANTONE 362) C76. M0. Y100. K11.5. #289728 care to control the variations in printing equipment, inks, threads, paper, and other technologies that you work with when reproducing these colors. The palette shown here Xbox Chill Gray Xbox Chill Gray Xbox Chill Gray is a representation and should be (or PANTONE Cool Gray 1) C0. M0. Y0. K5. #E2E2E2 used for specifying colors only. When matching color it is critical that you use a true PANTONE chip, process swatch, or hexadecimal chart. Xbox Alloy Gray Xbox Alloy Gray Xbox Alloy Gray (or PANTONE Cool Gray 4) C0. M0. Y0. K30. #BDBECO The correct PANTONE colors are embedded within the downloadable swatch library. Carry these values over into all of your applications.
Xbox Carbon Gray Xbox Carbon Gray Xbox Carbon Gray PANTONE colors displayed (or PANTONE Cool Gray 9) C0. M0. Y0. K60 #848589 here may not match PANTONE- identified standards.bConsult current PANTONE Color Publications for accurate color.bPANTONE® is the Xbox Live Orange Xbox Live Orange Xbox Live Orange property of Pantone, Inc. (or PANTONE 1505) C0. M65. Y100. K0. #FF7200