Media Personality Social Media Press Key Angle
Samantha Armytage Twitter: News.com.au, daily ● Rumours Sunrise Host @sam_armytage telegraph, Sydney about Channel 7 (170k followers) morning herald, relationships Sunshine coast daily. ● Family Posts about orientated events/media, ● Problematic responds to fans. live interviews ● Paparazzi Insta: problems @sam_armytage (179k followers)
Promo posts, posts of family, memes.
Natalie Barr Twitter: @natalie_barr Daily Mail, The ● Her “health Sunrise Presenter (62.4k followers) Western Australian, wake-up call” Channel 7 Who Magazine, New ● Death in the Posts about news and Idea, Domain family events, retweets from ● Buying a new other journalists home ● Family Insta: @natalie_barr7 orientated, Posts selfies, family your everyday snaps, holiday shows, mum events she attends etc.
Edwina Twitter: Yahoo 7, Daily ● News on her Bartholomew @edwina_b Telegraph, Daily engagement Sunrise Presenter 56.6K followers Mail, to Neil Varcoe Channel 7 SMH, News.com.au, ● Coverage of Sunrise posts, family, Northern Star the wedding Pets. ● Sunrise ● News on her Instagram: relationship @edwina_b with co-stars 117K followers on Sunrise
Photoshoots, movie premieres, family, pets, travel.
Kylie Gillies Twitter: Daily Mail, Down ● Her marriage, Morning Show Host @kyliegillies (71.4k Town Magazine, family Channel 7 followers) Body and Soul, ● Spat between news.com.au, her and co Posts links to her host Larry instagram pics of her Emdur travels, celebrity ● Health and events, family Beauty
Instagram: @kyliegillies (90.2k followers)
Posts about current events (especially about celebrities), pics of her travels, Morning Show, family
Angela Cox Twitter: Courier mail, SMH, ● News focused Sunrise Newsreader @angelacox7news Yahoo 7, Daily Mail. ● Ed Sheeran Channel 7 (7,492 followers) Interview ● Channel 7’s Ed Sheeran 60 US Bureau minutes interview, 7 news posts, constant news updates
Sharyn Ghidella Twitter: Balance by Deborah ● Why she Seven News @SharynGhidella (4k Hutton, Courier Mail, never got Brisbane Newsreader Followers) The Chronicle, married Channel 7 ● Juggle Posts links to her between insta pics, retweets being a mum about Channel 7 and a News QLD, news, newsreader sports, charity etc.
Instagram: @sharynghidella (1k followers)
Posts about her work, family, events she attends
Lisa Wilkinson Twitter: Daily Mail, Starts at ● Public Today Show Host @Lisa_Wilkinson 60, News.com.au, appearances Channel 9 (225K Followers) SMH, Queensland ● Sharknado Times. film cameo News posts, memes, with Karl responses to fans and ● Family media publications. ● Motherhood ● Marriage Instagram: struggles @lisa_wilkinson ● Lifestyle (196K Followers) orientated
Family posts, photoshoots, events, relatable texts posts.
Sylvia Jeffreys Twitter The Fix, Sydney ● Marriage to Today Show @SylviaJeffreys Morning Herald, Peter Newsreader (35.9k followers) news.com.au Stefanovic Channel 9 ● Public Posts about news, scrutiny about sport, weather, events her she attends, charity relationship ● Her Instagram “controversial” @sylviajeffreys Logies dress
Pics with husband, family, events she attends, news, behind the scenes on Today
Kay McGrath Twitter SMH, Courier Mail, ● Charity events Seven News @KayMcgrath7 Times Colonist, ABC ● Relationship Journalist (6,523 followers) Online status ● Seven news News posts, Facebook post links, 7 news.
Liz Cantor Twitter Gold Coast Bulletin, ● Her new baby Channel 7 @lizcantor (8k Courier Mail, Daily ● Pregnancy Personality followers) Mail, The Great Day ● Her Bali Out wedding Posts about lotto, ● Possibility of news, links to her being on a instagram reality TV
Instagram show @lizcantor (12.8k followers)
Beach, her friends & family, baby, fashion
Melissa Doyle Twitter: SMH, Herald Sun, ● Career Sunday Night Host @melissadoyle news.com.au, Daily change Channel 7 (147k followers) Mail, ● Husband smooth.com.au, ● Shares honisoit.com, TV memories of Tonight, The Princess Instagram: Australian Diana @melissadoyle7 ● Weight loss (90.9k followers)
Tara Brown Twitter Daily Mail, ● Split from her 60 Minutes Reporter @TaraBrown60 (2k news.com.au, Daily husband Channel 9 followers) Telegraph, ● Kidnapping mumbrella, SMH charges No posts
No instagram
Sonia Kruger Twitter Courier Mail, Daily ● Ditzy blonde Host of the Voice @SoniaKruger Mail, Now to Love, ● Racism Today Show Host (135K followers) Gold Coast Bulletin, rumours, after SMH, daily telegraph mixed grill on Posts on the voice the today and the today show. show ● The voice Instagram ● Partying at @soniakruger logies after (187K followers) party ● Family Posts on the voice, kids, family, today show
Davina Smith Twitter Daily Mail, ● Baby Nine Morning News @DavinaSmith9 Mummamia ● Marriage Nine Afternoon News News, politics retweets
Instagram @DavinaSmith9
News, family, kids, food, nature
Shelley Craft Twitter Now to Love, Daily ● Her husband Co Host of The Block @ShelleyCraft (14.7k Mail, 9 Now, Gold ● Brand deals Channel 9 followers) Coast Bulletin she’s done with Posts links to her homeware Insta, The Block, brands e.g. news, articles about Carpet Court her ● Styling, interior design Instagram @shelleycraftofficial (33.5k followers)
Nature, The Block, her family and kids, Channel 9 Shows, events/concerts she attends
Tracy Grimshaw Twitter: News.com.au, Daily ● Accidentally Current Affair Host @tracygrimshaw (68K Mail, SMH, told viewers followers) pedestrian tv, herald the Queen sun, sbs, was stepping Current affair posts, 9news.com.au down instead positive reposts, of prince responding to fans phillip. ● Accidental Instagram: reporting @tracygrimshaw007 ● Issues with (958 followers) paparazzi
Family posts
Leila McKinnon Twitter: SMH, news.com.au, ● She has new Nine News @leilamckinnon Courier Mail, 9 braces giving Presenter, Host of (36.7k followers) Honey, The her a “sexy Current Affair Australian, new lisp” Posts about politics, ● Admits she Channel 9 news, links to articles. has had work
Talks about her done dislike of Trump. ● Her husband former Nine Instagram: chief @leilamckinnon executive (31.5k followers) David Gyngell
Posts about kids, food, home, the beach
Amber Sherlock Twitter: SMH, news.com.au, ● Outfit issues Channel 9 News @AmberSherlock daily mail, pedestrian on live Presenter 3,317 followers TV. television ● Logie Logies, family posts, impersonation reporting. ● Logies news ● International Instagram: attention @ambersherlock9 3,773 followers
Logies, 9 news posts, posts for publications
Carrie Bickmore Twitter: News.com.au, ● Showers with Host of The Project @BickmoreCarrie Huffington Post, her 9 year old Channel 10 (259k followers) Herald Sun, Daily son Telegraph, ● “What Carrie Brain cancer, her Pedestrian TV, wears under Radio show host with charity ‘Beanies 4 Lifestyle, the desk” Tommy Little Brain Cancer’, ● Emotional HIT FM breakdown Instagram: when @bickmorecarrie reporting on (390k followers) Syrian gas attack Events she attends, ● Her charity her kids, husband, selfies, friends Beanies 4 Brain Cancer, Logies, product promos
Jessica Rowe Twitter: Illawara Mercury, ● Feminism Studio 10 Host @JessRowe SMH, daily ● Charity (50.9K followers) telegraph, ● Positive and
news.com.au, The Supportive Responding to fans, guardian advice uses creative ● Good responses, article Parenting posts ● Health and Fitness
Instagram: @jessjrowe (60.3k followers)
Cooking, comedic posts, family
Sarah Harris Twitter: Daily Telegraph, ● Pregnancy Studio 10 Host @SarahHarris (46.2k Daily Life, New Idea, rumours Channel 10 followers) mammamia, Courier ● Fears a baby Mail will impact her Memes and GIFs, TV career links to news articles, ● How she went Kim Kardashian, links from housing to her Insta commission to TV presenter Instagram: ● Sneak peek @whatsarahsnapped into her $21 (47.2k followers) million home
Memes, pics of family and kids, Logies, behind the scenes on Studio 10
Ita Buttrose Twitter: News.com.au, SMH, ● Ita was Studio 10 Panel @ItaButtrose (60.4k Mother Inc, The abused on a Channel 10 followers) Northern Star, misogynistic Herald Sun men’s rights Links to news articles, YouTube memes, Alzheimer's channel Australia, seniors ● Honour Roll ● Australian of the year Awards ● Magazine queen still going strong at 73
Denise Drysdale Twitter: News.com.au, SMH, ● Selling Studio 10 Panel @RealDeniseD New Matilda, The victorian (1,550 followers) Sunshine Coast houses, real Daily, estate Lifestyle tweets, witty 9news.com.au, daily ● Studio 10 and creative. telegraph ● Property real estate Instagram: None
Amanda Keller No Twitter Radioinfo.com, ● Having Host of The Living Mother Inc, Balance children later Room Instagram: by Deborah Hutton, in life, IVF Channel 10 @jonesyandamanda SMH, The ● “Survival (13.2k followers) Australian, Rush story” in
Entertainment entertainment, Breakfast Radio Host Kids, current events, story of her on Sydney’s WS radio stunts, behind career FM101.7 the scenes on the radio
Natalia Cooper Twitter: Daily Mail, ● Marriage Today Show Weather @Natalia_Cooper9 news.com.au, the ● Today Show and Newsreader (7,538 followers) reporter, daily news telegraph ● Tense Comedic tweets, interview news posts. exchanges ● Comedic Instagram: value @nataliacooper_ (22.7K followers)
Travel posts, make up promo, events
Deborah Knight Twitter: 9 Honey, ● Birth of her Co Host Weekend @deborah_knight kidspot.com.au, daughter Today (26.1k followers) Daily Mail, ● IVF Channel 9 mammamia, ● Breastfeeding Nine news, behind nowtolove.com.au, ● Hair and the scenes on ABC news.com.au, makeup radio, links to news Senator Birmingham “tortures” articles behind the scenes of 9 Instagram: news
@deborah_knight (22.7k followers)
Same as Twitter, family and friends
Julie Snook Twitter: SMH, news.com.au, ● “Wearing 9 News Reporter @JulieSnook Victor Harbor times, white on live (9,082 followers) Daily Mail, B&T, television” Herald Sun issue Sporting event posts ● Logies ● Sports/fitness Instagram: angle @julie_snook (11K followers)
Event posts, promotional posts, red carpet photos.
Amelia Adams Twitter: Queenhood.com.au, ● On air gaffe Channel 9 @AmeliaAdams9 Courier Mail, Daily ● Motherhood Newsreader (23k followers) Telegraph, Style Den ● blog Links to her insta, friends, retweets about her journalism
Instagram: @milladams (8k followers)
Babies, friends, family,
Giaan Rooney Twitter: Gold Coast Bulletin, ● Swimmer Channel 7 TV @GiaanRooney Courier Mail, Herald turned TV presenter (19K followers) Sun, Australian Anchor Olympic Comittee, ● Fitness Creative and comedic Weekly times now. ● Past tweets, article posts. swimming experiences ● Pregnancy Instagram: @giaan.rooney (17.8K followers)
Pregnancy posts, family posts, events, promo posts.
Jessica Mauboy Twitter: News.com.au, ● All The Hits Singer/actress @jessicamauboy themusic.com.au, tour review (316k followers) Daily Telephone, ● Speaking out Courier Mail, NT against Selfies, her boyfriend, News, Who Anthony Logies, behind the Magazine, Gold Mundine’s scenes pics, promos Coast Bulletin, claims she for Foxtel darlingharbour.com was only ask to sing the Instagram: national @jessicamauboy1 anthem (304k followers) because “she is black” Fashion, singing, selfies, boyfriend, nature, behind the scenes, make up
Natalie Twitter: Daily mail, ● Drunken Bassingthwaighte @nataliebassing news.com.au, herald antics Actor/Singer/ (117K Followers) sun, 9 Honey ● Emotional Presenter breakdowns Daily life tweets, on GMOOH facebook posts, ● Marriage GMOOH posts ● Style secrets
Instagram: @natbassingthwaight e
Family, friends, event posts.
Paulini Twitter: News.com.au, ● Bodyguard Singer/songwriter @PauliniC themusic.com.au, the Musical (3k followers) Daily Telegraph, ● How she SMH, Daily Mail, handles fame The Bodyguard, links ABC to Instagram,
Instagram: @paulini_curuenavu (12.8k followers)
Bodyguard, behind the scenes, friends, family, fitness
Delta Goodrem Twitter News.com.au, Daily ● Controversy Singer/actress @DeltaGoodrem Telegraph, Coffs about her as a Judge on The Voice (523k followers) Coast Advocate, The judge on The Fix, 97.3 FM Voice, Her new perfume, ● Her perfume The Voice, selfies, ● Her role on nature, health, House #iloveherbecause Husbands
Instagram @deltagoodrem (407k followers)
The Voice, selfies, nights out, friends, behind the scenes, her perfume
Samantha Jade Twitter: Herald Sun, Daily ● X-Factor X Factor AU @sjademusic Telegraph, Now to ● Focused Contestant (120K followers) Love, Geelong around music Singer Advertiser ● International Posts about new music release single, fashion and ● Relationships modelling posts
Instagram: @samantha_jade_mu sic (237K followers)
Modelling posts, travel posts
Katie Noonan Twitter: ABC, The Herald, ● Her music Singer/song writer @KTNoonan (14k Essential Baby, Kids ● “Music’s in the followers) on the Coast, Double family” J ● Celebrates Gigs, music, links to women with
Facebook pics that no new charity longer exist)
Instagram: @katie_noonan_musi c (7k followers)
Selfies, her dog, music, women’s rights stuff, the beach/nature
Ricki-Lee Twitter: Mammamia, Now To ● Related to a Singer/songwriter, @TheRickiLee Love, Body and man accused TV/Radio presenter (141k followers) Soul, Herald Sun, of murder Gold 1043, Daily ● Awkward Pics of her out and Mail, news.com.au break up sex about, around the ● Her ex home, quotes, links to husband her insta, ● Beauty Instagram: routine @therickilee (202k ● Weight loss followers)
Quotes, friends, selfies, food, travel,
Natalie Imbruglia Twitter: Daily Mail, Music ● Focused on Singer/Actress/X @natimbruglia Feeds, Pedestrian her tour of the Factor UK judge (127K followers) TV, Dork Magazine, UK Winchester News ● Relationships Touring posts, music Gazzette, Screen ● Associations posts, documentary Rant with posts celebrities such as Katy Instagram: Perry @natalie_imbruglia ● International (194K followers) news
Touring posts, travelling and family
Cate Blanchett Doesn’t use social Variety.com, The ● Her husband Actress media Guardian, Pop likes her to Crush, Daily dress as a Telegraph, In Style, high school AskMen.com, The librarian
Fix ● Her lesbian role in Carol ● Her changing looks ● Transformatio n for Thor
Naomi Watts Instagram: News.com.au, daily ● Fashion Actress @naomiwatts mail, belfast ● Family (713K followers) telegraph, W outings magazine, Vogue ● Netflix TV Family life posts, Australia series release “glass castle” trailer of “Gypsy” release, event ● Relationships attendance, family, ● Glass Castle travel Release
Rose Byrne Doesn’t use socials The Age, Ask Men, ● How she Actress news.com.au, Daily became a Mail, news.com.au, comedy star E Online, In Style ● Her baby Rocco ● Told Oprah to “shut the fuck up” ● Shutdown personal questions in an interview ●
Abbie Cornish Twitter: ABC Online, ● “6 Days” Actress @abbiecornish Hollywood Reporter, Promo (31.3K followers) Deadline, ● Fashion Telegraph.com.au, ● Relationship Modelling posts, artist Collider.com rumours retweets, “6 days” ● True London movie promo Thriller film promo Instagram: @abbiecornish (75.5K followers)
Isla Fisher Twitter: Independent UK, ● Went into Actress @IslaFisher__ (1k Herald Sun, The comedy followers) Guardian, Daily because of Telegraph, Zimbio, her husband
Retweets, Fandango Sacha Baron photoshoots Cohen ● True cost of Instagram: being married @islafisher (330k to SBC followers) ● People confuse her Behind the scenes, for Amy selfies, family, friends, Adams day to day life
Ruby Rose Twitter: News.com.au, ● Regrets Katy Actress, DJ @RubyRose Lifestyle, Pedestrian Perry twitter (1.3M Followers) TV, The Vine, E rant Online, MTV ● Girlfriend, Political posts, Jessica feminism, inspirational Origliasso tweets, funny and witty tweets.
Instagram: @rubyrose (11M followers)
Pictures of relationship with Jessica Origliasso, MET gala posts, memes, celebrity friends, travel