VakratundaPrabandhan Issue April-June 2016 1 VakratundaPrabandhan Issue April-June 2016 From the Desk of Editor-in-Chief It gives me a great pleasure to launch this E-Magazine, “Vakratund Prabandhan”. One of the key objectives of this E-magazine should be its usability and application. This magazine attempts to document and spark a debate on the ideas focused on multidisciplinary approach in context of emerging realms. The sectors could range from Education, Energy, Environment, Health care, Transport, Legal studies, Management, Tourism, Fine arts, Manufacturing and Service areas amongst many others. The key focus would however be on Business Administration and Research todiscuss application and usability in the societal context whether individual or industrial. This issue has been very carefully put together covering a range of human computer interface, wireless technologies, IT services, Banking etc. The contributions have come not only from Faculty Members but also from both Indian and Foreign Students pursuing various courses at Mangalayatan University. I would like to thank all the stakeholders of the University, the editorial team members, reviewers, Faculty and Students whose untiring efforts have made this issue possible. We hope that the various articles featuring here set up many new milestones and avenues for further deliberations. I look forward to make this endeavor very meaningful in future too. VAKRATUNDA PRABANDHAN An E-Magazine of IBM Editorial Board Patron Prof. S.C. Jain Hon’ble Vice Chancellor Mangalayatan University Advisory Board Brig.(Dr.) P.S. Siwach Prof. Hemant Agrawal Prof. Surat Singh Prof. Abdul Wadood Siddiqui Editor Prof. Abhay Kumar Associate Editors Dr. Rinku Raghuvanshi Dr. Sidharth Jain Mr. Ashish Srivastava Mr. Ashish Agrawal Mr. Anubhav Sony Student Editors Mr. Prashant Kumar Ms. Sukanya Raghuvanshi Ms. Lincey Thomas VakratundaPrabandhan Issue April-June 2016 Contents Sr.No. Title of Articles and Name of Contributors Page Number Why America Loves Pakistan and not Pakistanis By - 1. 04 (Brig) Dr. P.S. Siwach Pro Vice Chancellor, Mangalayatan University, Aligarh Payment Banks in India By- 2. Dr. Sidharth Jain 06 Associate Professor, IBM, Mangalayatan University, Aligarh Quality improvement of higher education in India By- 3. Mr. Rahul Kumar (20130084) 09 BBA Student, Institute of Business Management, Mangalayatan University Critical Evaluation of the international operations of Apple Inc. By- 4. Mr. Abhishek Gupta (20140710), 12 BBA Student, Institute of Business Management, Mangalayatan University Oscars, Olympics & Nobles: Still a distant dream By- 5. Dr. RinkuRaghuvanshi, 19 Associate Professor, Institute of Business Management Mangalayatan University. 3 VakratundaPrabandhan Issue April-June 2016 Why America Loves Pakistan and not Pakistanis (Brig) Dr. P.S. Siwach, PVC Mangalayatan University, Aligarh The recent announcement of US administration to Why American administration has deployed its sell eight F16 aircraft at half the price to Pakistan military in these bases. It is very evident that as of to combat internal terrorism has drawn objections now there is no other nation to challenge the from the Indian Government. It is common hegemony of US. US on the other hand see a threat knowledge that F16 is capable of delivering from Russia, China & India as these countries are nuclear weapons. Does Pakistan need F16 to emerging as economic and military power houses combat internal terrorism with nuclear warheads or will it use them against India? Pakistan’s former The Americans have read Mackinder’s Heartland US ambassador has amply warned that F16 will be theory very well and have grasped the essence of used against India. Despite all financial military the Pivot of the Heartland Russia. Russia support US has been providing to Pakistan, this otherwise too has challenged the hegemony of US rogue nation continues to sponsor terror groups during the cold war era. It has adequate nuclear that threaten Americans and their national arsenal along with delivery systems. China too is interests. flexing its economic and military muscles and is an emerging threat to US. Russia, China, India & The bonhomie between US and Pakistan puzzles Pakistan are nuclear states in this region. Iran too everyone. This friendship is like friendship is heading in that direction. Russia and CAR are between a snake and a mongoose, who otherwise rich in oil reserves but lack warm water outlets. are sworn enemies. Let us analyse why US has a soft corner for Pakistan. It is no secret that Relevance of Pakistan was understood by America Pakistan lies in the corridor of geostrategic when Pakistan was born. The Americans moved in importance and therefore is of relevance to US swiftly and made friends with them within two national interest of projection of its global months of its formation. Pakistan was given an supremacy entry into CENTO & SEATO. Ayub Khan told the Americans that the Pakistan Army would support What is this corridor of national importance to US? the Americans against the spread of Communism. This corridor is evident from the analysis of US Americans pumped in large amount of military & military bases. The US military bases are located at financial aid to keep their friends dependent on Jacobabad, Pasni, Dalbandin&Shamshi (now them. vacated) in Pakistan. At Kandhar, Khost, Bagram, Jalalabad, Asadabad, Mazar-e-Sharif, Farab, and The American relations soured with Pakistan Heart in Afghanistan. At Kushka, Many in during the 1965 & 1971 wars with India, when Turkmenistan. At Khanabad, Khuzand and America levied sanctions against them. The Chirchik in Uzbekistan. Ganci & Manas in relations further deteriorated during Bhutto Krygistan and at Kulu at Tajakistan. The regime as he had leftist leanings. The relations deployment of these bases is in the corridor that were normalized by Zia ulHaq, but then Preseler connects the underbelly of Russia and covers the Amendment Act was a nail in the coffin for western flank of China and India. It also covers the Pakistan. eastern flank of Iran. These military bases are also US and Pakistan have ever since had a blow hot supported by other military bases in the Gulf and and blow cold relation. At individual level, the Indian Ocean region. elite Pakistanis see America as a land of 4 VakratundaPrabandhan Issue April-June 2016 opportunities. The hardliners and fundamentalist The American population views normal Pakistani view America as number one enemy. folks as a bunch of terrorists, who are anti American. They view Pakistan as a fertile soil for The American national interest lies in surrounding growth of Islamic fundamentalism. The presence their perceived and potential adversaries. The of Al- Qaeda, Taliban, Lashkar-e- Toiba and other greatest adversary post WWII has been Russia and leading terror outfits in Pakistan confirms to the the emerging adversaries are China, India and Americans that Pakistanis cannot be trusted. The Iran. Americans have their military bases in Pakistanis distrust of Americans is based on being Eastern Europe, Middle East, Indian Ocean, Japan ditched earlier by Americans. They view and Korea. The underbelly of Russia needs to be Americans as CIA agents moving around freely contained in order to prevent Russia from access with weapons to kill Pakistanis’ like Raymond to warm water ports that it desperately needs. This Davis who killed three Pakistanis and then was can be done by controlling this corridor of allowed to go scot free to America. Also the drone Pakistan, Afghanistan and CAR. attacks by Americans and murder of Osama Bin laden all add up to adverse sentiments. Russia has made several attempts to control this corridor, but in vain. The first attempt which is Feelings are mutual. Only 15 % Americans view popularly known as the Great game was played Pakistanis’ favorably. While Pakistan as a country between Russia and Great Britain. The two finally will always be of special interest to US policy landed up blocking each other’s aspirations of makers due to its strategic location, Pakistanis’ expansion by signing the famous Anglo Russian will be detested by the Americans. Convents of 1907.Under this treaty the British were confined to Afghanistan and the Russians to *** the North with a buffer state between the two. About Author of the Article- Russians again made an attempt to move into Brig (Dr) PS Siwach has Served in Army for 34 Afghanistan in 1979. A costly move. It was fiercely years. Commanded a missile battalion in western opposed by Afghanistan, Pakistan & America. sector,an Infantry Brigade in eastern sector and Finally in 1981 they withdrew. Regimental Centre at Kamptee, Nagpur. Was Post 9/11 in 2001 the US who by now were the faculty and HOD Strategic Management at College only super power moved into this zone. The of Defense Management, Secunderabad. Has been mounting debt and changing world scenario is in Higher Education Sector since 2008. He has forcing US to withdraw its forces from some parts beena Vice Chancellor of Shridhar University of this corridor. before joining Mangalayatan University. 5 VakratundaPrabandhan Issue April-June 2016 Payment Banks in India Dr. Sidharth Jain Associate Professor, Institute of Business Management, Mangalayatan University Introduction account, he may be able to do it through his Payment banks are banks which will offer selected phone which need not even be a smart services as compared to full-fledged banks. On 19 phone. Aug 2015, RBI gave in-principle licenses to eleven The innovation is also expected to entities to launch payments banks. A payment accelerate India’s journey into a cashless bank can only receive deposits and provide economy. The new payment banks will also remittances. It cannot carry out lending activities. make people less dependent on cash, even This type of bank is targeted at migrant labourers, for small sums, and since a mobile wallet low income households, small businesses, and could be a bank account soon, this move other unorganized sector entities to help India could, over time, have a big impact on m- reach its financial inclusion targets.