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28 June-11 July C NTENT 2021 www.contentasia.tv l www.contentasiasummit.com

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The Plot Thickens 25-27 August 2021

Astro apologises for signal outages Offers 39 channels for free as Measat-3 satellite problems persist

Malaysian pay-TV platform , is offer- ing free access to a suite of 39 services for two weeks from 1-14 July following a week of satellite signal outages and intermittent services. The Astro service interruption from 21 June followed prob- lems with ageing satellite Measat-3.

The full story is on page 5

q ’s MNC retains firm hold on production market Hary Tanoe’s Studios’ unit dominates drama

Indonesian production house, MNC Studios International, retains the lion’s share of the country’s drama produc- tion market, with 41% in the first four months of this year against second player Sinemart with 24%, the - based content conglomerate says. The final front page: Hong Kong’s Apple Daily was laid to rest in the early hours of Thursday morning, victim of China’s National Security Law and action against the The full story is on page 2 paper’s pro-democracy founder, Jimmy Lai. More than one million copies of the last print run were distributed. C NTENTASIA 28 June-11 July 2021 Page 2.

MNC retains firm hold on Indonesia’s production market Hary Tanoe’s Studios’ content unit dominates drama, strong footing in other genres

Powerful Indonesian production house, The other three were comedy drama more balanced in the infotainment MNC Studios International, retains the series Amanah Wali 4 and Preman space, where MNC Studios’ StarPro had lion’s share of the country’s drama Pensiun 5, and fantasy/romance drama a 29.5% share (346 hours) in Q1 2021 production market, with 41% in the first series Putri Untuk Pangeran. Season five against Trans TV’s 22%. four months of this year against second of Amanah Wali came in at eight on StarPro produced 1,062 hours of info- player Sinemart with 24%, the Jakarta- the top 10, giving RCTI five of the top 10 tainment content for the MNC Group’s based content conglomerate said this spots. free-to-air stations and pay month. MNC Pictures lost out to SCTV’s platforms in 2020 for a 24% market The other 35% is split between Mega romance drama series Pasti Berlalu in share. Kreasi (18%), Tabali (5%), Screenplay fifth spot with an audience share of Although the company did not dis- Productions (3%) and others (9%). 14.5%. Pasti Berlalu is an adaptation of close specifics about its and Although MNC Studios’ net profit Indonesian novel Badai Pasti Berlalu by games segment, it said its eight proper- dropped 21% in 2020, the company Marga T. ties – including - Entong, Kiko and Titus said its drama series continued to domi- In the reality space, MNC Studios’ – had a presence in 62 countries, and nate ratings charts for the year to May Asia Media Productions (AMP) was distribution deals with , Disney+ 2021. dwarfed by Transmedia, which had and Roku, Four of the top 10 dramas from Janu- a 55% share against AMP’s 32% (174 Part of Hary Tanoe’s media empire, ary to May were produced by the MNC hours) in the first quarter of the year. The MNC Studios’ told Indonesia’s stock Pictures unit, including Indonesia’s top two have little competition; the third market this month that 2020 net income mass market soap opera, RCTI’s Ikatan runner is Cakrawala, with a 10% share. was down to just over Rp167 billion/ Cinta (TVR 12.4, 46.6% share). The production landscape is much US$11.5 million in 2020.

Renewed for a second season in the Netherlands and commissioned in Belgium.

Be careful who you trust

@all3media_int all3mediainternational.com C NTENTASIA 28 June-11 July 2021 Page 3.

Asia-wide picks ups for mm2 greenlights trio of new features Studiocanal Euro drama Focus on expanding talent footprint

Broadcasters across Asia have picked up rights to a slate of Studiocanal’s European dramas ahead of the MIP China event, which opened today. Sales include Canal+ Creation Originale series ZeroZeroZero, Possessions and War of the Worlds to Tohokushinsha Film Corporation in . In Indonesia, SVOD platform Mola TV acquired more than 100 hours of programming, includ- ing originals from Canal+ channels in France and Poland. q Tohokushinsha, Sky NZ pick up new season of Baptiste From left: Sean Ng, Boi Kwong, Daniel Yam

Melvin Ang’s mm2 Entertainment is work- mm2’s focus on talent development, ing with three Singapore directors on a which is part of a “grow local, go region- new slate of films that pave the way for al” strategy, the company says. the production house’s exit from Covid- “We want to create opportunities era constraints. for our local directors to gain exposure The three films areSunday , directed by outside of Singapore,” says mm2’s chief Sean Ng (Andre & His Olive Tree, 2021); content officer, Ng Say Yong. Geylang, directed by Boi Kwong (The mm2 said it was expanding beyond Baptiste Days); and A Good Goodbye, directed Southeast Asia in a series of new col- Tohokushinsha in Japan and Sky in New by Daniel Yam (Our People, Our Heart- laborations with filmmakers in Hollywood, Zealand have picked up rights to Two ware, 2021). Thailand and Korea. Details of the new Brothers Pictures’ (Fleabag, Liar) latest The three new projects underscore ventures remain under wraps. instalment of detective drama, Baptiste, from All3Media International. Season two of the returning series will also run on BBC Studios ANZ for Australia and BBC Studios Asia for SVOD platform, BBC First. Swiss fest highlights Taiwan content q Taicca backs “Formosa Fantastica” discussion Nine picks up three The Swiss Neuchâtel International Fan- tica”, showcases 16 productions across seasons of Coroner tastic Film Festival puts Taiwanese con- feature films, animated shorts, series tent in the spotlight from 2-10 July in an and interactive content. Australia’s Nine Network has acquired alliance with Taiwanese government- The films include As We Like It, Get the rights for the first three seasons of backed agency, The Taiwan Creative Hell Out and My Missing Valentine in a crime procedural Coroner from Cineflix Content Agency (Taicca). cross section of zombie comedy, sci-fi Rights. Season four of the CBC origi- The festival, dedicated to “fantastic” romance and dystopian themes. nal has just been greenlit and will be movies, includes four online round- Animated shorts include The Weather repped by Cineflix Rights as well. The tables on genre filmmaking. Speakers Is Lovely, Wander in the Dark and Daisy. series stars Serinda Swan as a recently include John Hsu, Su Bo-Wei, Huang The first two episodes of “nostalgia widowed, newly appointed coroner Hsin-Chien, François Klein and Wu phantasmagoria”, The Magician on who investigates suspicious, unnatural, Ming-Yi. the Skywalk are also included in the and sudden deaths in Toronto. The Taiwan focus, “Formosa Fantas- showcase. 28 June-11 July 2021 page 4. C NTENTASIA 28 June-11 July 2021 Page 5.

Sony India kicks off Astro apologises for signal outages Shark Tank Offers 39 channels free as Measat-3 fail wreaks havoc

Sony Pictures Networks India has start- ed beating the bushes for an Indian version of business reality show, Shark Tank. Online registration has begun for the Sony-repped format through Sony’s Indian streaming platform SonyLiv. The series will be produced by Sony’s StudioNext. That’s about all the network will say for now.

q Malaysian pay-TV platform Astro, is offer- Measat said normal operations had ing free access to a suite of 39 services resumed by the morning of 24 June. Netflix picks up Bagman for two weeks from 1-14 July following a The commission said the problems week of signal outages and intermittent were likely caused by a malfunctioning services. thruster, but that the exact cause was Netflix is adding Philippines’ 2019 ac- The Astro service interruption from 21 still unknown. tion drama, Shugo Praico’s Bagman, June followed signal problems with the About 14,000 customers are said to to its line up from 9 July. The iWant ageing 15-year-old Measat-3 satellite. have been impacted. original series, produced by Dream- The 39 channels being offered as com- Astro, meanwhile, apologised via scape Digital and Rein Entertainment, pensation for the disruption include HBO, social media and advised customers is about a neighbourhood barber tvN, Hits, , Astro Ceria, to access video services via the mobile who becomes entangled in a web of National Geographic, Discovery, BBC platform, Astro Go, while the satellite crime and corruption. World News, ABC Australia, CGTN and channels were restored. Chinese channel Astro Xiao Tai Yang. In rolling updates on its Facebook q Although the issue was thought to page, Astro said it has shifted chan- have been fixed by Thursday (24 June), nels to other satellites because of the Measat said on Sunday (27 June) that Measat-3 problem. Goswami, Dasgupta it would need more time to stabilise the Some customers were clearly not charged for fiddling data satellite signals after the initial anomaly. placated, flooding Astro’s feed over the “We have observed that the levels of past two days. intermittent service degradation record- Customers said things like, “already police have charged Re- ed indicate that additional time will be paying for all these channels – it’s not public TV’s Arnab Goswami and the required to fully complete the complex complimentary, if you are doing extend- former CEO of audience measure- satellite and signal stabilisation process,” ed periods of maintenance, you better ment agency Barc, Partho Dasgupta, Measat said in its weekend update. reimburse us for the lost time” and “Might for manipulating TV ratings data The satellite’s problems emerged on as well just rebate half of the bill to all between June 2017 and March 2018. 21 June, but were thought to have been your subscribers which is fair to all of us”. The pair are alleged to have caused fixed in three days. Measat, which launched Measat-3 in losses of Rs 431crores/US$58 million to Both ’s Communication and 2006, is planning to add a new satellite, TV channel Times Now. Multimedia Commission (MCMC) and Measat-3d in the 91.5°E orbital slot in 2022.

28 June-11 July 2021 page 6. Sponsored by Da Vinci Kids & Azoomee C NTENTASIA 28 June-11 July 2021 Page 7.

Macademia upsizes EdTech, edutainment space in Asia Owner of Da Vinci Kids & Azoomee brands builds regional presence

A significant new kids’ content initiative Sister platform, Azoomee, targeting kids “Our goal is is rolling out in Asia, delivering learning in below six years old, debuted in Asia this to provide multiple formats and promising a posi- month on Huawei MatePad T kids tablets a variety tive, safe and ad-free environment for in Indonesia. in content children across the region. Globally, Azoomee will be available in mix and an The Asia move, part of a global expan- 125 countries through its partnership with alternative sion strategy, follows the consolidation Huawei, which bundles a one-year pre- to the pure of global educational assets – Da Vinci paid Azoomee subscription with Huawei entertain- Media’s Da Vinci Kids and Azoomee – tablets. ment and under newly formed holding company, ratings-driven Estelle Loyd, Chief Operating Officer, Macademia Macademia. channels that Additional acquisitions are being occupy the planned in the continued drive to consol- vast majority of the kids and documenta- idate the EdTech and edutainment kids’ ries channel landscape,” Lloyd adds. segments, says Macademia’s co-founder Linear remains a crucial part of the and chief operating officer, Estelle Lloyd. bundle. Lloyd says the company’s mission is to “Da Vinci Kids delivers a con- “help parents raise exceptional humans”. tent curation strategy focused on Macademia is best known for its selec- range, diversity and quality. tion of STEAM (Science, Tech, Engineer- We are providing a meaning- ing, Art & Math) programming, including ful viewing experience to kids award-winning TV shows, documentaries and families, which we know is and educational games for kids 4 to 12. very important to parents,” Lloyd “Our mission is to unlock children’s full says. potential by igniting a passion for discov- Da Vinci Kids’ affiliate partners ery and imagination through inspiring in Asia currently include PCCW’s Now videos and games,” Lloyd adds. TV (Hong Kong), LinkNet (Indonesia), A core part of the ambitious new Expanding Da Vinci Kids’ Dialog (), KT and LGU+ (Korea), plan, the latest iteration of Da Vinci Kids content has been a key focus of the and SkyCable and Globe (Philippines), includes a completely revamped mobile new strategic direction, Lloyd says, among many others. streaming app, a library of educational adding that topics range from science, Between them, Da Vinci Kids and games, as well as an upsized linear chan- technology and nature to history and Azoomee are distributed to a global nel. Da Vinci Kids targets 6+ year olds arts, among others. audience of 60m kids and families on and adults. The revamped play section, 550+ pay-TV and streaming platforms, for instance, includes 21 telcos and OEMs. In addition to Huawei, maths games co-devel- partners include Vodafone, Telefonica/ oped with Yale University’s O2, MultiChoice, Apple, Sky, Roku and Play2Prevent Lab based on . Yale’s research demonstrat- Moving forward, Macademia plans ing the benefits of games to ramp up its investment in original on maths learning. productions and games, building upon Recent video series segments such as Marvelous Makes (arts acquisitions include The and crafts), Search It Up (digital literacy) Fixies, Darwin & Newts and and Tech Will Save Us (technology). A Week to Beat the World, “As much as we want children to which is exclusive to Da have fun, to be carefree and happy, Vinci Kids. These join titles we also want them to develop into such as Operation Ouch, curious and critical thinking people, to Science Max, Pin Code and open their minds to new ideas,” Lloyd Matilda and the Ramsay says, adding: “We are going to be there Bunch. for them.” 28 June-11 July 2021 page 8. C NTENTASIA 28 June-11 July 2021 Page 9.

“No ceiling in sight” for streamer-driven content spend Disney spends more on content than the whole of Asia, Purely Streamonomics says

Where is production spend coming from?

Source: Purely Streamonomics

Amidst a year of uncertainty and produc- US$28.6 billion for 2020. The report says this Purely Streamonomics’ global re- tion hiatuses, “streaming platforms have is “more than spend across the whole of search found that indie content spend- set the global film and TV industry on a Asia (US$27.7 billion) last year”. ing jumped by 25.3% year-on-year in trajectory of accelerated growth with no The merger of WarnerMedia and 2020 and now accounts for 65.5% of the imminent ceiling in sight,” new info from Discovery creates a media empire with world’s film and TV production activity. research and analytical service, Purely content spend of USD$20.8 billion, which The research also showed that, in the Streamonomics, shows. means Netflix has been pushed into third U.S., average budgets across all new Published today, the new report, An place on the Hollywood spending charts series – scripted, unscripted, daytime and Industry Transformed, shows gross cash with its US$15.1 billion outlay last year. kids – was up 16.5% in 2020. amount spent producing and licensing Once Amazon completes its acquisition The cost of introducing and monitoring new entertainment content (excluding of MGM, the combined entity will rank Covid protocols in 2020 also added 20%- sports) soared by 16.4% in 2020 to reach as the fourth largest North American 30% to production budgets. US$220.2 billion. production force with a content spend of “These costs look to set to stay for a This new milestone will likely be sur- US$11.8 billion. while but, even if they do subside, indus- passed this year as well; Purely antici- “On that basis these top four compa- try talk of introducing “green production pates a total spend of more than US$250 nies alone, with combined spending of initiatives” could see a further 5%-10% billion in 2021. US$76.3 billion, almost equates to the added over time,” the report says. Even more spending growth is on the entire worldwide spending outside of “Streaming is not just displacing tradi- short-term horizon as a new wave of ad- North America (US$77.3 billion),” Purely tional sources of entertainment revenue supported platforms start gaining a stron- Streamonomics says. such as pay-TV and linear broadcasting, ger foothold around the world, alongside But, the report adds, “spending by it is actually expanding the global mar- the subscription-funded services that Netflix and the Hollywood major studios on ketplace for video. The big question then have been driving the streaming market- original content only tells part of the story”. becomes whether there are enough place until now, the report says. “Twice as much money is spent around good stories out there, and talents to The “planet’s biggest single spender the globe co-financing and acquiring tell them, to keep fuelling this transfor- on content” remains The Walt Disney the rights to independently made feature mation,” says Purely founder and CEO, Company with a grossed-up total of films and television programming”. Wayne Marc Godfrey. 28 June-11 July 2021 page 10. C NTENT C NTENTASIA countryprofile 2828 June-11 June-11 July July 2021 2021 Page 11.

Mongolia

In numbers Population...... 3.357 million Households...... 897,427 Total TV users...... 927,700 - CaTV...... 25,905 - MMDS/DTV...... 117,741 - Satellite...... 508,996 - IPTV...... 273,764 - Digital land network...... 1,294 Internet subscribers...... 307,166 Mobile phone subscribers...... 4,363 million - Smartphone subs...... 3.405 million Mobile broadband subs...... 5.659 million

Source: Communications Regulatory Commission of (TV in Jan 2021, internet, mobile in 2020); National Statistics Office of Mongolia (population in 2020, households in 2019)

Free TV ​​​ A local adaptation of Japanese cooking show, Rolling Kitchen, premiered in April 2021 on free-TV station NTV A commercial station airing local/int’l content, including Korean shows and Hollywood movies. Founded in 2006. content a year. 50% funding from the Subscription Edutainment TV state, 48% from licence fees (48%), 2% Mongol ’s TV subsidiary, /grants. DDishTV Edutainment TV (EduTV), launched in Mongolia’s sole DTH operator DDish July 2007, focuses on education/enter- NTV provides 155+ local/int’l SD/HD TV chan- tainment. The channel is an active for- 50% of NTV’s nationwide entertainment nels and internet services nationwide. TV mats buyer. Acquisitions include game- schedule is local. Acquisitions include and internet bundles cost MNT35,500/ shows Spelling Star, Cash at Your Door America’s Next Top Model and Russia’s US$12.45 a month for 120 channels and and Cash Mob. Psychic Challenge. Est. 2006. 2 Mbps internet connection to MNT and MNT41,500/US$14.55 a month for 155+ Mongol Television TV5 channels and 4 Mbps internet. Stand- Mongol TV (launched 2009) reaches TV5 (launched 2003) airs general enter- alone TV packs start from MNT11,500/ about 200,000 households. Produces lo- tainment, incl. news. Foreign content US$4 for 100+ channels to MNT42,400/ cal versions of Dancing with the Stars, includes sports, Chinese drama. Airs 19 US$14.90 for 130+ channels. DDish start- The Voice, Got Talent and Shark Tank. hours daily. Content is 70% local/30% foreign. ed broadcasting in June 2008. TV9 Mongolia Digital Broadcasting MNB Commercial-free TV station TV9 (found- MNBC (launched 2007) was the first Mongolia’s sole public broadcaster, ed Sept 2003) was Mongolia’s first chan- broadcaster to offer multichannel digital Mongolian National Public Radio & TV nel to broadcast 24 hours a day. (MNB), operates three radio stations and terrestrial TV. Deployed DVB-T2/MPEG-4 five TV channels, including MNB-1 (gen- UBS 2013 to service outlying areas. Carries eral entertainment); & MN-2 (launched Ulaanbaatar Broadcasting System (UBS) 116 local and international TV channels, 2011, news/education/culture for ethnic operates 3 commercial channels: UBS, offering kids, sports and documentary minorities). Produces 6,000+ hours of UBS Music and Ulzii TV. content, among others.

contentasia C NTENT C NTENTASIA countryprofile 2828 June-11 June-11 July July 2021 2021 Page 12.

Sansar HD/Sansar Cable TV OTT/Online Skytel Mongolia’s first cable operator, Sansar Established by Univcom (Mongolia), SK HD (Sansar Cable TV, est. Aug 1995) of- Mongolia has access to global/regional Telecom (Korea) and Taihan Electric fers about 100 local/foreign TV channels direct-to-consumer streaming services, in- Wire (Korea) in April 1999. Began offer- to households in Ulaanbaatar. cluding Netflix and . ing CDMA cellular service in 2001 and a WAP-based wireless portal service in SkyMedia LookTV 2004. Received a 4G/LTE licence in 2016. IPTV provider; launched July 2012. LookTV is the mobile app extension of Owned by mobile operator Skytel. Of- IPTV service Univision. Subscription fees G-mobile fers 100+ local/int’l channels. Triple-play cost from MNT3,900/US$1.36 a month for G-Mobile Corporation, a national cellu- offering starts from MNT29,500/US$10.35 the basic pack to MNT12,000/US$4.20 a lar operator, was established in 2006 and a month for 110+ channels and 5 Mbps month for the SPS package. launched its services in 2007, servicing internet to MNT49,500/US$17.35 a month mainly users in the rural areas. for 120+ channels and 50 Mbps internet. ORI TV TV anywhere extension, SkyGO, starts Mongolia’s broadcaster Mongol TV Unitel from MNT3,900/US$1.37 a month. launched ORI TV in March 2018. The Unitel began operations in June 2006 geo blocked ORI TV provides live and and offers mobile phone, internet, IPTV Supervision Digital Cable TV on-demand content, including locally and satellite services. Supervision launched Supervision Digital adapted The Apprentice Mongolia and Cable TV in June 1998. Also operates pri- The Voice Mongolia; Hollywood movies; Regulators vate channel Supervision Broadcasting and series. Network (SBN). Communications Regulatory SkyGO Commission of Mongolia (CRC) Univision SkyGO, the OTT extension of SkyMedia’s Independent agency est. by the Com- Mongolia’s first IPTV operator. Launched IPTV service, offers local/international live munications Act of 2001. Responsible 2010. Offers 185+ SD/HD TV channels, channels and select video-on-demand for regulating competition issues, fixed/ including int’l channels and internet (VOD) content from MNT3,900/US$1.37 a wireless telecoms, TV, radio/satellite and services. Bundles of TV+internet services month to MNT6,900/US$2.40 a month. Se- spectrum management. start from MNT35,000/US$12.30 a month lect content are offered for free. for the XS Plus pack (103+ channels Communications and Information and 10 Mbps) to MNT96,000/US$33.67 a Technology Authority (CITA) month for the XL Plus pack (185+ chan- Telcos Responsible for developing and imple- nels and 100 Mbps). All packs have menting communications, posts, broad- complimentary access to mobile app MobiCom casting and infotech policies. LookTV. Univision is the pay-TV subsidiary Est. 1996 as a joint Mongolian/Japanese of triple-play operator Unitel. venture, MobiCom provides mobile/ Adapted from ContentAsia’s fixed communications services. The Big List 2021

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If you would like to be included, send your details to Malena at [email protected] C NTENTASIA 28 June-11 July 2021 Page 13.

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Conversations about content in Asia

The Plot Thickens 25-27 August 2021

Information from CJ Yong at [email protected] www.contentasiasummit.com the C NTENT C NTENTASIA Sponsor Spotlight 28 June-11 July 2021 Page 14.

Viu, PCCW’s leading pan-regional over-the-top (OTT) video streaming service, is available in 16 markets across Asia, the Middle East and South Africa with 45 million monthly active users (MAU) as of December 2020. The service is available to consumers through a dual model with an ad-supported free tier and a premium subscription tier. Viu offers fresh premium TV series, movies and lifestyle programming in local and regional languages and in different genres from top content providers, as well as premium original productions under the brand “Viu Original”. Viu also offers users streaming and download features, and localized user interfaces across a Viu Hong Kong HQ myriad of connected devices. Viu can provide the best viewing experience regardless of device or network conditions. 6/F Goldin Financial Global Centre The service can be accessed via Viu app (available for free on App Store and Google Play) on 17 Kai Cheung Road connected devices, e.g. smartphones and tablets, select smart TVs, as well as on the web by log- Kowloon Bay ging into www.viu.com. Hong Kong In addition, Viu International Limited, through its subsidiary Moov (Hong Kong) Limited, W: www.viu.com also operates MOOV, a popular digital music streaming and live music concerts service in @company/viuott/ Hong Kong.

Who’s who... Black Janice Lee CEO, Viu & Managing Director of Malaysian Drama (Viu Original) PCCW Media Group Cast: Kamal Adli, Siti Saleha E: [email protected] BLACK tells the story of a bunian on a mission to track down his fugitive partner in the human world. Breaking a cardinal rule of his people, Black inhabits the body of Malik, a deceased cop, and assumes his identity. Despite detesting humans for their ‘primitive ways’, Black falls in love with Sofia, a woman whose ability to foresee death is key to his mission. Along the way, they become embroiled in a 20 year old unsolved murder case.

Penthouse 3 Janice Lee Korean Drama Cast: Lee Ji-ah, Kim So-yeon, Eugene The third season of the popular hit drama! Su-ryeon will do anything to take revenge on the adults that wrecked her child’s life; Seo-jin may have culti- vated a successful career, but her daughter seems to lack in so many things unlike her; and Yoon-hee refuses to inherit poverty to her daughter and tries everything can to move into the Penthouse. This is a journey of the three moms pedaling down an unstoppable race fueled by greed and desire.

Doom at Your Service Korean Drama (Viu Original) Cast: Park Bo-young, Seo In-guk Dong-kyung suffers from an incurable disease. With only 100 days of her life remaining, she wishes to the stars not for money or fame, but for doom. A stranger named Myul-mang then appears at her doorsteps claiming to be the doom of the world. This is the story between a girl who wishes to live out her remaining days happily, and a boy who has gone through the deepest darkness of life. Black ContentAsia-ad_192x263mm_FA.pdf 1 21/06/2021 7:01 PM

FP: Astro

28 June-11 July 2021 page 15. the C NTENT C NTENTASIA Sponsor Spotlight 28 June-11 July 2021 Page 16.

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ViacomCBS Networks International (VCNI), includes , Nick Jr., MTV, Comedy a unit of ViacomCBS Inc. (NASDAQ: VIAC), is Central Asia, and , as well comprised of many of the world’s most iconic as OTT service Nick+ and ViacomCBS Interna- consumer brands. In addition to offering in- tional Studios, entertaining every demographic ViacomCBS Inc. novative streaming services and digital video on every platform. 151 Lorong Chuan #03-08, products, ViacomCBS Networks International New Tech Park Lobby H, provides powerful capabilities in production, ViacomCBS Global Distribution Group is Singapore 556741 distribution and advertising solutions for part- the leading distributor of premium content T: +65 6221 8166 ners on five continents and across more than across multiple media platforms throughout facebook.com/ViacomCBS/ 180 countries. In Asia, its portfolio of brands the global marketplace. The division’s portfolio .com/viacomcbs is comprised of some of the world’s most instagram.com/viacomcbs/ recognized brands, including feature films and television programs from , Who’s who... Studios, , Paramount Animation, CBS Studios, Susumu Imata SVP & General Manager, Japan CBS Media Ventures, CBS News, SHOWTIME ViacomCBS Networks International Networks, Nickelodeon, MTV Entertainment Anne Chan VP, Content Distribution Group and . The division also has the Management and Emerging Business, Asia Susumu Imata Anne Chan largest distributed library of series and film titles, ViacomCBS Networks International including global franchises such as CSI: Crime Jonathan Greenberg EVP Regional Sales Scene Investigation, NCIS, Star Trek, SpongeBob North Asia, ViacomCBS Global Distribution SquarePants, Transformers, Mission: Impossible, Group and more. In addition, the division licenses Nicole Sinclair Vice President, South Asia, a diverse lineup of scripted and unscripted ViacomCBS Global Distribution Group formats for local production and international co-productions. ViacomCBS Global Distribution Jonathan Greenberg Nicole Sinclair Group is a division of ViacomCBS Inc. It’s A Sin C NTENTASIA 28 June-11 July 2021 Page 17.

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www.contentasia.tv contentasia C NTENTASIA events 28 June-11 July 2021 Page 18.

What’s on where...

June 2021 7-30 Vietnam Telefilm Online

28-30 MIP China Online

July 2021 14-16 BroadcastAsia/CommunicAsia Online

August 2021 25-27 ContentAsia Summit Online

27 ContentAsia Awards Online

September 2021 7-9 APOS September Edition Online

8 AVIA Vietnam in View Online

9-12 Gwangju ACE Fair Gwangju, Korea

October 2021 8-13 Canneseries Cannes, France & Online

9-10 MIP Junior Cannes, France

11-14 Mipcom Cannes, France

30 Oct-8 Nov 34th Tokyo International Film Festival Tokyo, Japan

November 2021 1-3 TIFFCOM 2021 Tokyo, Japan & Online

8-11 AVIA Asia Video Summit - State of Piracy Online

10-12 Busan Contents Market (BCM) TBC

23-24 APOS India Online

24-25 Dubai International Content Market Dubai

December 2021 1-3 Asia TV Forum & Market Marina Bay Sands, Singapore

January 2022 18-20 NATPE Miami Hybrid

March 2022 14-17 Hong Kong FILMART TBC

April 2022 4-6 MIP Doc Cannes, France

4-6 MIP TV Cannes, France

4-6 MIP Formats Cannes, France

June 2022 29 June-1 July Content Expo Tokyo Tokyo, Japan

* As of Friday, 25 June 2021 The full list of events is available at www.contentasia.tv/events-list contentasia C NTENTASIA 28 June-11 July 2021 Page 19.

Hang Out with Yoo tops Korean demand Drama takes second place to variety & reality C NTENT

Marvel’s newest global hit Loki was in originals, Kingdom came nowhere near Editorial Director high demand in South Korea for the demand for Korean drama originals Pris- Janine Stein week of 16-22 June. But it couldn’t beat on Playbook (tvN, 2017/8), Crash Land- [email protected] Netflix’s Korean original Kingdom, which ing on You (tvN, 2019 ); and Hotel Del Assistant Editor remained the market’s most in-demand Luna (2019) and Vincenza (tvN, 2021). All Malena Amzah [email protected] digital original, according to data sci- aired on free-TV/cable networks in Ko- Events Manager ence company Parrot Analytics. rea, with simultaneous or short-window CJ Yong Loki premiered in the midst of rising release son streaming platforms. [email protected] buzz for a 90-minute special episode The week’s top show was weekly real- of local production, Kingdom, which ity show, Hang Out with Yoo, on free-TV Design releases on 23 July. broadcaster MBC. The series celebrates Rae Yong But, as popular as it was for digital its second anniversary in July this year. Associate Publisher (Americas, Europe) and VP, Top 10 overall TV shows: South Korea International Business Development Rank Title Difference from Leah Gordon Market Average [email protected] 1 Hang Out with Yoo 26.1 Sales and Marketing (Asia) 2 Running Man 21.7 Masliana Masron 3 Prison Playbook 18.6 [email protected] 4 18.4 To receive your regular free copy 5 18.4 of ContentAsia, please email 6 Vincenzo 18.1 [email protected] 7 Kingdom 17.7 Published fortnightly by: 8 Hospital Playlist 17.5 Pencil Media Pte Ltd 9 I Live Alone 17.2 www.contentasia.tv 10 My Roommate Is a Gumiho 17.1 Copyright 2021 Pencil Media Pte Ltd. All Rights Reserved. Top 10 digital originals: South Korea Rank Title Platform Difference from Market Average 1 Kingdom Netflix 17.7 2 Loki Disney+ 14.8 3 WandaVision Disney+ 13.3 4 Sweet Home Netflix 12.0 5 The Boys Amazon Prime Video 9.3 6 The Falcon And The Winter Soldier Disney+ 9.2 7 My First First Love Netflix 9.0 8 Extracurricular Netflix 8.6 9 La Casa De Papel (Money Heist) Netflix 7.7 10 Netflix 7.5 C NTENT

Date Range: 16-22 June 2021 Daily news with Demand Definition: The total audience demand being expressed for a ContentAsia Insider title, within a market. Audience demand reflects the desire, engage- email [email protected] ment and viewership, weighted by importance; so a stream/download for subscription details is a higher expression of demand than a ‘like’/comment. In this dataset we are comparing the demand that exists for each series in this mar- ket, against the average TV show. A difference of 1x represents the market average and 10x means a series is 10 times more in demand than the average TV show in this market.