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Hemple Product Deck

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Hemple Product Deck In the deck • Our story • Hemple Protein Range • Hemple Extra Virgin Oil • Hemple on shelf • Innovation pipeline • Marketing & PR • Indicative pricing THE HEMPLE STORY Food is in our founder, Cade Turland’s, blood. With a diary farming background, growing up in Bowral NSW, Cade and his foodie family have always appreciated seasonal food and the farms on which it’s grown. This appreciation turned into a passion for the Turlands, starting the Depot cafe in North Bondi 11 years ago. Brother, chef Guy Turland, the face behind YouTube sensation turned popular cafe chain Bondi Harvest, made his start at the Depot. Today, run by chef Clint Turland, it’s a long-standing community favourite, known for its low profile, high quality eats. Locals will know matriarch, Heather Turland from the cafe as a smiling face with an unstoppably fit physique. At 40 she won the 1996 Commonwealth Games women’s marathon. Her passion for fitness is another trait that runs in the family. After a successful career in school boys rowing taking him to win the Australian Championships, and then to Henley, Cade became an AIF qualified personal trainer grew a keen interest in whole food sports nutrition. Looking at overseas food trends, Cade developed an interest in hemp, seeing an opportunity to introduce Australians to a versatile superfood, with a positive environmental profile. Using his unique combination of skills, for the last 18 months Cade has built a reliable supply chain, assembled a team of supporting experts as invested shareholders and developed category leading hemp foods products. The Hemple ethos is to bring sustainable, local, plant-based nutrition into Australian homes. The product A gap in the market WHEY SOY PEA / BROWN RICE HEMPLE • High protein content • Vegan • Vegan and allergy • Vegan and allergy friendly • Can cause nausea, • Soy is one of the friendly • Fibre + vitamins & minerals flatulence and headaches major modern • Low fibre • • Cold pressed Not an option for people allergens • Chemically extracted • Bioavailable with lactose intolerance • • Chemical extraction Single benefit: protein • Aussie owned & grown HEMPLE RAW - protein + omega packed ingredient • Cold milled, Australian owned and grown 50% hemp seed protein, 15g protein per serve • Complete amino acid profile • Omega 3, 6 + zinc, iron, magnesium and vitamin B1 • Vegan, DF, refined sugar free, cold pressed • Serve: add to yoghurt, smoothies, protein balls and baking HEMPLE HIGH FIBRE - excellent fibre source • Ideal for those interested in gut health with 15g fibre per serve + 9g vegan protein • Complete amino acid profile • Omega 3, 6 + zinc, iron magnesium and Vitamin B1 • Vegan, DF, refined sugar free, cold pressed • Serve: add to yoghurt, in smoothies, protein balls and baking HEMPLE DIVINE VANILLA - gut lovin’ home smoothie • HEMPLE HIGH FIBRE + • Organic Peruvian black maca believed by natives to promote stamina, mental sharpness and even libido • Psyllium husks for a soluble fibre boost promoting gut health • Serve: ideal breakfast added to your favourite smoothie or mixed with milk HEMPLE HEMP SEED OIL • Cold pressed, virgin hemp oil • Adequate daily intake omega 3 EFA in every 10ml serve • Nutty, buttery flavour that’s mild enough for salads with 40% less saturated fat than oilve oil • Sustainably farmed and 100% Australian • Serve: in salad dressings, baking and in hemp seed protein balls Hemple on shelf Shelf-ready Available February 2018 HEMPLE MORNING GLORY MOCHA - slimming home smoothie • HEMPLE HIGH FIBRE + • Organic raw cacao for antioxidants, iron, magnesium + calcium • Organic green coffee beans with chlorogenic acid promoting healthy metabolism • MCT oil powder • Serve: replace your morning coffee - shake with almond milk or add to a banana smoothie HEMPLE HEARTS - nutty sprinkles • Hulled hemp seeds • Nutty, buttery flavour with chewy consistency • High protein with ideal balance of omega 3 &6 • Serve: The perfect topper for dips, salads, soups, muesli, smoothie bowls and avo toast Capturing the conscious consumer > marketing Brand ambassador - Chef Guy Turland • Simple, seasonal fun and healthy cooking with our surfer chef • Global footprint - 90K YouTube subscribers, SBS TV series + published cookbooks & US cafe presence. 50K followers with a strong local fanbase and high media appeal • Bondi Harvest are our digital content hub, recipe developers and formulations experts • Fully integrated in our marketing strategy and innovation pipeline Guy’s raw hemp seed protein brownies Sian’s best ever veggie burger with hemp seed patty Guy’s super green hemp smoothie LAUNCH ACTIVATION - WANDERLUST • 4 day yoga and wellness festival attracting affluent and health conscious females and over 80 influencers in the space • Hemple hosted the True North Cafe, providing a hemp foods centric menu curated by chef Sian Redgrave, showing people how to integrate hemp protein, oil and seeds into their diet • The venue became “the Hemple” with a full product activation, education and one-on-one discussions between founders and customers LAUNCH EVENT: 13 NOV • A “Happy Hemp Day” celebration at the home of Hemple… the Depot in North Bondi • Guests included: Women’s Health, Sportluxe, IQS, Lyndi Cohen, Melissa Ambrosini, Sami Bloom, Caroline Groth and more… • In hands on demos Guy showed guests how to make simple and tasty hemp recipes - zesty hemp butter, hemp protein banana bread, hemp cookies and hemp & and beetroot hummus Top down trust > influencer marketing & PR • 3 pillars of influencers • Nutritionists, naturopaths and dieticians • Vegans • Healthy foodies • Regular media releases through PR & Digital Marketing Agency, The Insiders with coverage already acheived in Good Food and SMH Business Education > Hemp Academy An online resource for customers, designed to demystify and de-hippify hemp. Curated with the help of our consulting Nutritionists Liv Kaplan, Carissa Anne from the JCN Clinic and Kate Levins of The Nourishing Club. Topics are based on Australia’s most searched queries about hemp foods e.g. • hemp health benefits • the difference between omega 3s and omega 6s • the difference between hemp, cannabis and marijuana • comparisons between hemp seeds and other super seeds like chia and flax • Content is supported via Google search marketing, remarketing and Outbrain - allowing customers to discover useful content + products POS & in-store focus We understand the importance of product trial and will offer staff education + entertain and educate shoppers with sampling in key stores + We’ve confirmed interest from Westfield to host Hemple cooking demos with Chef Guy Turland in fresh food precincts, driving sales to in-centre Hemple retailers 2018 > key marketing initiatives Q1 Q2 Q3 Q4 OUR SUPPLY CHAIN > the complete Hemple farm to plate 4/20 > HEMPLE FOR story with Bondi Harvest KNOW YOUR BODY > PLANT BASED climaxing with a media & Hemple answers the MEDICINE > donations to BRAND influencer harvest party in Griffith question “what should I medicinal cannabis CAMPAIGNS (Late FEB) eat?” by assessing research, content & Aussies’ DNA educational series HEMPLE MILK > cafes (AUG/SEPT) (APRIL) partnership to launch hemp milk (Late JAN>FEB) EVENTS & CHEF GUY TURLAND x WANDERLUST 108 WANDERLUST 4 DAY WANDERLUST 108 EXPERIENTIAL WESTFIELD APPEARANCES SYD, MELB, BRIS FESTIVAL NOOSA ADELAIDE & PERTH Caroline Groth Influencer Partnership (CURRENT) JCN Clinic New Year Glow INFLLUENCERS Major influencer Program (CURRENT) Major influencer Major influencer + CONTENT partnerships (100k Melissa Ambrosini Podcast partnerships TBC partnerships TBC PARTNERS FoodMatters Partnership followers+) TBC Bonny Rebecca & Emma Mayes vegan influencer partnership ALWAYS ON SEO/SEM | GOOGLE ADWORDS | INSTAGRAM 11.1K | FB ADS | HEMP ACADEMY CONTENT + EBOOKS | EDM RETAIL PROMOS + STRATEGIC RETAIL PROMOTIONAL CYCLES TO BE PLANNED IN ALIGNEMENT WITH RETAIL PARTNERS Recap > why Hemple? • Highest quality, always 100% Australian owned and grown product • Fully funded = consistent supply and innovation pipeline • Bondi Harvest + Chef Guy Turland • Best in class marketing strategy focussed on trust, trial and retail partner support .
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