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P28-32.Qxp Layout 1 Established 1961 Lifestyle THURSDAY, NOVEMBER 2, 2017 People attend the Annual Halloween parade after a man driving a rental truck struck and killed eight people on a jogging and bike path on October 31, 2017 in New York City. — AFP Modern tech, rising middle class drive cinema revival in Africa ike the plot in an old-fashioned movie, cinemas in sters who have never been before,” she adds. “The first “four projects to renovate theatres with digital technolo- Africa are making a third-reel comeback after results are encouraging.” gy” around the country, according to Hugues Diaz, the Lyears of worrying decline. In many countries south To succeed, Canal Olympia is betting on mixed pro- culture ministry official responsible for cinema. On the of the Sahara, digital technology, strong investment and gramming of American, African and European films, far side of the continent, in Kenya the renewal of cinema modern theatres are bringing about a major revival of notably the productions of the Canal+ Group, another began about a decade ago. The east African nation has movie-going, ending years of cinema closures. But this Vivendi company playing a major role in cinema as well some 10 modern cinemas, usually located in shopping good news for film-lovers also comes with a drawback: as television. The new venues are intended to host con- malls, in place of the small venues of yore. the new cinema complexes tend to give precedence to certs and popular shows, as well as being available to South Africa and Nigeria-whose thriving Hollywood blockbusters rather than films made by hire as business conference centers, to make the net- “Nollywood” industry made the 2016 romantic comedy African directors. work economically hit “The Wedding Party”-are outstanding exceptions to In the 1980s, a wave of viable. the rule of past closures. The rapid progress of the film- cinema closures began to But in a number making business in the past 15 years in Nigeria has led unfurl across the conti- of countries, old to the opening of modern cinemas run by several differ- People queue to enter in the screening room to watch a movie at the nent as rundown picture Good news for cinemas are being ent networks in the biggest towns. Majestic cinema in Abidjan. — AFP photos palaces were turned into upgraded or The 130 screens in about 30 venues raised $95 mil- auto repair shops, super- film-lovers but reopened, includ- lion (82 million euros) at the box-office in 2015 in markets, restaurants and ing half a dozen in Nigeria, while South African cinemas made $76 million, even churches. The sur- with a drawback the Angolan capi- according to figures from PricewaterhouseCoopers. In vivors were a number of tal Luanda, the most countries, blockbuster movies from the United privately owned venues CineKin in States dominate releases because they are what makes and cinemas inside inter- Kinshasa, capital most money by public demand and “for lack of support national cultural centers. of the Democratic from the state”, Bejani says. Today, continent-wide Republic of Franco-Gabonese director Samantha Biffot figures for the industry Congo, and the bemoans the lack of African films. “The cinemas need are sketchy, but cinema owners say the sector is making Normandie in Chad’s capital N’Djamena, renovated in to screen our work, because most African films are a comeback. It is being driven by demographic demand 2011. In Burkina Faso, the poor west African nation that only to be seen at festivals or abroad,” she says. FES- and digital technology that provides immediate, low- proudly hosts the biennial Pan-African Festival of PACO official Ardiouma Soma argues that the African cost distribution, compared to the expensive business of Cinema and Television (FESPACO), the Guimbi will soon taste for movies is wide, from big box-office draws to printing and trucking around reels of celluloid. be reborn as a full-fledged cultural centre in the second art cinema. “The African public likes African films,” “The demand is there,” says Jean-Marc Bejani, the city, Bobo Dioulasso. Soma says, declaring that the new venues are “an chief executive of the Majestic chain, which has opened opportunity to be seized”. — AFP three cinemas in Ivory Coast’s commercial capital Promote African films Abidjan in the past two years. Next year, Majestic will In Dakar, a privately owned triplex is due to open, open three more in the coastal city’s working-class named after Senegalese film-maker Ousmane Sembene Yopougon district. A senior manager in the oil industry, who died in 2007. The Senegalese state is paying for Bejani threw himself into the movie business on discov- People sit in the screening room as they wait for the start of a movie at ering that there were no cinemas left in Ivory Coast. The the Majestic cinema. success of Majestic’s venture came fast, with 75,000 tickets sold for a single screen in 2015 and 175,000 in 2016 when all three new screens were in use. “Before this, the movie theatres were old and technically outdat- ed, with films being shown three months later than in Europe,” Bejani says. “I wanted high definition pictures, with 3D, comfortable seats and films coming out the same time as in France.” New ‘middle class’ market “I come often,” says schoolgirl Marie Benoit, stand- ing in front of the bar selling soft drinks and popcorn inside a Majestic cinema as smart as any European mul- tiplex. The young girl had for years lived in a city with no big screen. Canal Olympia has applied a similar high- tech approach to its bid to conquer west and central Africa. Since 2016, this subsidiary of global entertain- ment group Vivendi has opened six cinemas in Cameroon, Senegal, Niger, Burkina Faso and Guinea. The group’s aim is to construct several dozen multi- role complexes in the coming years. Work is already in hand to build three new venues in Gabon and the Republic of Congo. “A middle class is developing in Africa ... with a desire to be entertained,” says Corinne Bach, the head of Canal Olympia. “It’s a lot of work to A man watches the announcements before the start of a movie. People queue to buy popcorn or drinks at the Majestic cinema. get people used to going to the cinema, notably young-.
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