EART OF AMERICA - KANSAS CITY June 1, 1944

Broader Education · I Columbia "American School of Air" Program Provided Looks Ahead lo 15th Year with KMBC

In KMBC Expansion Long recognized by leading authorities as the most signif­ icant contribution of radio in educational service, the Colum­ bia Broadcasting System's "American School of the Air" has One of radio's most compre­ just completed its fourteenth consecutive year over KMBC. hen:-iive expansion program:-; 1 Plans are already under way at KMBC for the fifteenth for post-war completion was season, beginning in October. --~-- ______announced last month by "Most expensive educational pl'O­ gra_· m on the air" is Billboard's es- I Arthur B. Church, president timate of the Columbia-KMBC of KMBC of Kansas City. Ap­ feature. With an annual budget of $125,000, the series reaches at least I proval of KMBC's application , 5,000,000 students, through 177,000 for an increase in power to , classrooms. 50,000 watts on 540 kc will Sponsored by ~.E.A. Broadcast at 2 :30 each school day answer a long-existing need in from October to May, "School of, midwestern America for high­ the Air" is used in both elementary / and high schools, and is officially I power broadcasting service. DR. CHARLES F. CHURCH, JR., who is sponsored by the National Educa­ conducting on extensive study of the tion Association. It is also utilized Particularly will this brnadening potentialities of education by radio for. of KMBC's facilities prove of great KMBC. by the United States Government. as an official channel for the Office 1 value in the educational field, which of War Information, to convey has long been one of KMBC's pri­ news, information, and instructions mary civic interests. for civilian activities for children, teachers and patrons. Advantages of Radio KMBC Undertakes Next year's schedule for the In radio, human beings have the school will continue to rotate the most effective medium devised for study of science on Monday; music the mass transmission of ideas. Nation-wide Survey I on Tuesday; history and geography I on Wednesday; literature on Thurs- The cultural possibilities of this . day; and current history on Friday. new tool, both for formal class­ With radio's responsibility to Changes for 1944-45 room use, and in supplementary ap­ R. EDWIN BROWNE, JR., head of the proaches, transcend those known to America's cultural needs becoming• Certain changes in the series for more significant in a swiftly- I 1944-45, as recommended by the education department of KMBC, who civilization since the invention by handles KMBC's participation in the Gutenberg, in 1453, of printing changing war-world and with the! National Board of Consultants of from movable type. increasing need for adequate post- the school, under the chairmanship CBS "American School of the Air." of Dr. William C. Bagley, emeritus Radio's mass transmission af­ war planning, KMBC of Kansas professor of Teachers College, Co- fords distinct advantage in the edu­ City has retained the services of i lumbia, will be made. cating of peoples, not only in this country but throughout the world. Dr. Charles F. Church, Jr., to con- I Chief among these is the stress­ From such interplay of ideas and duct a nation-wide survey and: ing of social sciences in the Mon- KMBC Coordinates ideology as it affords, the world day science programs, and a greater may find a way to la;;ting peace. study. concern with the future of science; Traveling from city to city, Dr. ' concentration on American war the­ One of the most significant of all Church, by personal interview and aters in the history and geography Educallonal Plans KMBC's educational projects is the observation is obtaining first-hand sessions; and the use of more of CBS "American School of the Air," ·I the classics in the book-dramatiza- "The well-educated listener" is which has completed its fourteenth , information on how America's radio tions heard on Thursday. The the goal of KMBC's department of consecutive year over KMBC, and stations are meeting present needs, j Tuesday and Friday programs, education and its director, R. Ed­ is now looking toward an improved 1 1 and what they plan for the peace. "Gateways to Music" and "This win Browne, Jr., as plans get under curriculum for the fifteenth season, With the survey completed I Living World," will offer the same way for the 1944-45 school season. beginning next October. KMBC's educational services will I, type of material presented during Plans formulated in conference Small Schools Aided the season just closed. with Dr. Charles F. Church, Jr., be implemented to the needs of its I KMBC' d t·o I r h To the "American School of the Teachers' Manual Issued s e uca I na resea c con- Air," with its $125,000 budget for listeners in the light of the best sultant, and others, include pro- the eight-month series, KMBC adds techniques currently practiced, and · A School1 · ofbl" theh d Airb CBSteachers'' d grams to meet the needs of both its own local program, "The Class­ manua 1s pu 1s e Y , e- children and adults. room of the Air," a weekly discus­ the best plans currently projected. tailing information on each of the Early in the year a Radio Educa- sion for and by fourth graders in According to the announcement 130 programs in the series, and of- tion Institute will be held in coop- Kansas City schools. "Classroom of the plans, Dr. Church will obtain' fering suggestions for classroom t· "th th K c·t p bl" preparation and follow-up. era 1011 w1 e ansas I y u 1c of the Air" last season was broad­ from public school educators spe- Teachers and administrators Schools, under current plans. Na­ cast every Friday in mid-morning. cifically and educators generally,' · h" t th· 1 t tionally-known leaders in radio With an increase of power to information as to how (1) the :1;s~~gari a~t~d t~s r~~~~~f re:~:._ education would meet with all \n- 50,000 watts, KMBC can reach pre­ . f th · · f th 1 4 4 , terested teachers and school admm- schools can be better served by va t rnn ell' copies O e 94 - 5 · · t t · KMBC' · viously isolated areas with both edition °now, from Edwin Browne, ; 18 ra ors m s primary ~ov- these programs-areas almost com­ Kansas City broadcasters and (2) educational director of KMBC.; erage ar~a, for a two-day sess10n. pletely inaccessible to other sources Kansas City broadcasters can bet- Approximately 175 000 copies were Included m _the conference would be of educational assistance. ter serve the public generally with distributed in the' United States dem_on:'tratrnns of proper use of the The remote rural school, often this year. i rad10 m the classroom. seriously understaffed, the smaller educational programs. .. I In addition to its regular features city schools, lacking educational Among other accomplishments, · Popular ,, 1th Adults as listed in the program schedule contacts, will benefit immeasure­ Dr. Church is co-author of "Educa- As evidence of the influence of on the back page of "Listening ably when, by a spin of the dial, tional Music Broadcasts of 1941," the "School of the Air," Billboard 'I Post," KMBC plans to set aside at they can participate in the same reports in an article, "Air Educa- least one quarter-hour period a day, radio classrnom discussions that are published by Ohio St ate University, tion Grows Up," regular library-· at the same time each day, for being used by the nation's greatest and is founder of the Ohio Inter- runs on books covered by the programs especially designed for metropolitan school systems. , collegiate Orchestra Association. Thursday literature broadcasts. listening in the classroom. ------

2 LISTENING POST LISTENING POST 3 CBS News Coverage K. C. Radio Council Insures Complete Why "Listening Post" Works for Higher With this issue of "Listening Post", KMBC's Educational Story of Invasion Department initiates a service which will be available to teachers, Program Standards parents, and other interested listeners, each month during the To insure complete and accurate school year. In the interest of a "cooperative coverage of the invasion of Europe, The purpose of the publication is to give news and informa­ relationship" between radio stations the Columbia Broadcasting System tion about programs of an educational and cultural nature which and the listening public, the Radio has 15 full-time seasoned corre­ will enable listeners to rnake the best possible use of their radios. Council of Greater Kansas City has spondents reporting regularly on Listening to learn, research has indicated, requires a men­ been formed by members of various battle fronts throughout the world. tal attitude which is distinctly different from listening to be clubs and civic organizations inter­ Nearly a score of other experienced entertained. The listener, in the habit of passively accepting and ested in the democratic function of newsmen stand ready to broadcast enjoying the entertainment programs which comprise the major radio. to KMBC listeners from neutral portion of radio fare, finds it difficult to change his attitude to Created almost a year ago, the capitals whenever an important one of active listening to learn-a change which is necessary if grnup now has more than fifty or­ story breaks. he is to obtain the best results from educational programs. ganizations including the Kansas Into the newsroom of CBS head­ City radio stations represented in quarters in New York pours a swift Just as it is necessary to attack a weighty book on science its membership. Mrs. R. 0. Baker, with greater effort and attention than is required in the reading stream of accurate reports-aggre­ TYPICAL FRIDAY OCCURRENCE IN KMBC STUDIOS of 820 East Forty-third Street, gating 118,000 words a day-seven of a fast-moving novel, so is it necessary to expend extra effort to Kansas City, Missouri, is president. Giving the "American School of the Air" that local touch, visiting students from obtain educational value from an educational radio program. CITY LEADERS MEET FOR PLANNING CLUB ... days a week, 24 hours a day. Up­ schools in the Kansas City area appeared on Fridays over KMBC in the latter half During the year the Council has to-the-minute bulletins and detailed of the program discussing the subject of the day. Shown above are ( clockwise) "Listening Post" is one help to the listener who desires to When the original plans for the "Big Brother Club," under auspices of radio station sponsored several dinners in addi­ Robert Bennett, Phyllis Evans, Ralph Kiene, Pat Eldridge, Jane Cecil and Bob KMBC, were drawn up, Kansas City's youth leaders in attendance for the plan­ stories are flashed by thirteen press · educate himself by radio. With the use of the complete schedule ning meeting included in the first row (/. to r.) Mrs. Harold Roberts of the Junior tion to its regular meetings at Bathurst of the Shawnee-Mission Rural High school. Schools interested in being of cultural programs listed on the back of the bulletin, and with a association teletype machines, re­ represented on future programs of this type should contact KMBC' s educational Red Cross, Nadine Miller of the Board of Education, Mrs. Leo Spalding of the which times both national and local corded by the CBS shortwave lis­ department. -Staff Proto. more adequate knowledge of what each program contains gleaned Girl Scouts, Mrs. Winthrop Williams, Chairman of the Children's Committee of the leaders in the radio field have ad­ tening station, and cabled and ra­ from the pages of "Listening Post", the listener may plan his Radio Council of Greater Kansas City, Mrs. B. C. Christopher of the Campfire Girls dressed the group, presented dem­ and Mrs. R. L. Dominick of the Kansas City Parent Teachers Association. Those dioed by the 'round the world CBS own "course of study." And in the pages of the bulletin he will in the back row !I. to r.) include Dr. Hayes Richardson, director of Welfare in onstrations, and led discussions. correspondents. The shortwave lis­ learn of such things as study-helps which will be made available Kansas City, Missouri, Father Hale of the Catholic Youth, Joe Scanlon of the A recent revision of the Consti­ tening station alone, with eight Kansas City School System Applies for to him from time to time in connection with special programs, Boy Scouts, John Wesley Reed, president of the Youth Council of the Kansas City tution of the Council which has expert linguists on the job, tran­ e.g., Teachers Manuals for use with the CBS American School of Council of Churches and. F. L. Sch/ogle, Supt. of Schools for Kansas City, Kansas. been submitted to the organization Also in attendance were Dr. Herold C. Hunt, Supt. of Schools for Kansas City, scribes about 20,000 words daily in the Air. Missouri, and the Most Rev. Edwin V. O'Hara of the Catholic Church. -Staff Photo. for approval at its next meeting English, French, German, Spanish, FM Educational Radio Station With "Listening Post" as his guide, he may come to consider states its purposes as follows: "To Italian, Portuguese, and Russian. radio in its mature role-as one of the most useful tools ever develop between radio stations and The CBS New York news staff For the purpose of "extending devised by man for his own enlightenment. the listening public a cooperative daily condenses these 118,000 words the resources of both the school and KMBC "Big Brother Club" Cooperates relationship which shall serve to (approximating two full-sized nov­ the community," the public schools maintain a high standard for all els) into about 22,000 words. of Kansas City, Missouri, have an­ radio programs; to become thor­ CBS correspondents on the fronts nounced the filing of an application With Community Youth Organizations oughly familiar by study and obser- are in the thick of fighting. They with the Federal Communications -1 vation with the subject of radio; to live in fox holes, eat Army rations, Commission for permission to con­ Dedicated to wholesome enter­ encourage a more extensive and in­ rub shoulders with generals and struct a FM educational broad­ tainment and to assisting in solving telligent use of the radio by its non-commissioned men, and they casting station as soon as materials the problems of youth in war-time, listeners; and to develop the art of report what they see and what they are available. Looking lo the Future a new organization for youth has evaluation of radio programs; all hear to the people back home. Under the plan the schools would been instituted by KMBC, in coop­ of which shall expand into recom­ Farnsworth Fowle, for example, broadcast an unlimited number of Education on the air is due for some important changes. eration with youth agencies in mendations to radio stations which landed with the troops at Salerno, programs during all desirable peri­ Television and frequency modulation on the post-war horizon will Kansas City and vicinity. Known will be helpful to them in maintain­ stayed with them as they advanced ods of the day. make the great immediate differences affecting the classroom and as "The Big Brother Club," the ing a high standard of programs up the Italian mainland, and was "The establishment of a Fre­ the home. Then facsimile will come in for its share in the organization holds a nightly meet­ embodying listener interest for both the first correspondent to broadcast quency Modulation radio station for technical advancements of our age-an age characterized by a ing on the air over KMBC at 5:30, children and adults." to America from Naples over the educational broadcasting will not speeded-up and vitalized education with tools as revolutionary as Monday through Friday. All individuals and groups inter­ Allied-constructed station. , mean the discontinuance of use of the first blackboard. An underlying purpose of the ested in radio are eligible to mem­ Many CBS reporters are familiar I the many fine educational programs "Big Brother Club" is to give rec­ bership in the Council. with more than one battle front. now available," according to Dr. In the classroom we may expect to listen to programs like "Classroom of the Air" tied in with the course of study of the ognition to youth and youth groups Eric Sevareid has covered Italy, I Herold C. Hunt, Superintendent of grade levels for which they are planned-only we may hear them for worthwhile accomplishments, last year covered the China-Burma- MRS. AUBREY WALLER COOK . . . . Schools. "Rather it will mean not just in deeds of heroism, but in greater availability and use of the every hour, in place of every week. Program listing Service India front where he almost lost his noteworthy acts of constructive Same program format, same title, splendid programs. And when television arriw:s, we will sit in our own class­ life when he and 19 others bailed good to the community, in promot­ same artist, same radio station­ "Nor will the school station be out of their Chungking-bound able to offer the means for the fine room, and see the radio class in the studio, as the "radio school­ ing war stamp sales, paper drives, WIii Be Given Monthly for eighteen years-that is the rec­ master" comes to life on the screen-in color. transport over the Burma jungles. interpretative programs of the etc. George Moorad, now heard from ord of Mrs. Aubrey Waller Cook schools to the community the local Facsimile will mean that the teacher will receive her study An award of merit is to be made Inauguration of a monthly Edu­ Cairo and Ankara, was less than a and the program, "The Classic stations are now providing," he con­ guide right off the wires-or more accurately-right out of the each week in recognition of the cational Radio Program Listing year ago with General Douglas Hour," heard on KMBC each tinued. "The establishment of a school-owned station will increase air. An outline of the broadcast and what it is to contain, sent most creditable accomplishment LY MAN BRYSON . . . Service to aid teachers throughout MacArthur in Australia. Wednesday afternoon at 2 :30. Fea­ the Nation was announced by the The task of coordinating world­ and emphasize all present radio ac­ through the air and coming out of her super-set enough minutes brought to the attention of the turing Mrs. Cook at the piano, this tivities and will offer new types of Federal Radio Education Commit­ wide news roundups, frequently in advance of the program itself to give her opportunity for pre­ board of review. Consequently, at­ Election of Lyman Bryson, Direc­ tee and the U. S. Office of Educa­ complicated by technical problems, is believed to be radio's oldest con- educational programs not now tor of Education for the Columbia available." paring the students for the most effective use of the telecast. tention is focused on constructive tion, of the Federal Security falls upon the shoulders of Paul tinuous program. Broadcasting System and Professor Agency. White, CBS Director of News The Curriculum Council of the And in the home, likewise. Mother and dad can take that deeds, not those of delinquency and With the broadcast of June 21, of Education at Teachers College, Convinced that educationally val­ Broadcasts. In constant contact schools is setting up a committee college course they've dreamed about. They'll receive the text­ destruction. Columbia University, to the presi­ Mrs. Cook will have played 862 per­ on radio to handle plans, with Miss uable network programs are not be­ with his men all over the globe, he books in installments-via facsimile. But instead of their at­ Nightly, "Chief Big Brother" Art dency of the American Association keeps his finger on the pulsating formances. She has never missed Nadine Miller who currently directs for Adult Education, has been an­ ing utilized fully, the Federal Radio stream of world news, ever ready a broadcast, has never been late the radio activities of the schools, tending class, the instructor will come to them on the television Ellison may be heard narrating in­ nounced. Education Committee, composed of to call in correspondents from during the eighteen years. In that acting as advisor. screen. teresting dramatized episodes in the 14 representatives of the radio in­ time only one number has ever been Every grade level would eventu­ Membership of the association dustry and education, urged that a where news has just been broken lives of famous men and women, or comprises 2500 university and or dispatch them to where he thinks repeated on her regular programs, ally receive programs on their FM That is tomorrow. list of "educationally significant" and that one is heard twice during sets through the school-owned sta­ attempting to ''tune in" mythical school administrators, teachers, li­ network programs be prepared. it is in the making and will break But today is the tomorrow of yesterday. And even now radio brarians, social workers, museum next. each performance. It is the theme tion, according to present plans. station "JED" for "Uncle Jed "We are all conscious of the song of the program, Mendelssohn's Other purposes for the station as offers opportunities for vitalized education to be obtained through Starkey's" modernized fables, also directors, and other educators en­ splendid educational radio pro­ "Spring Song." listed in the application to the FCC no other medium. Thousands of enthusiastic teachers and par­ dramatized, each complete with ap­ gaged in teaching adults. grams on the air," said Commis­ LISTENING POST published monthly, Mrs. Cook writes her own scripts, are "for supplementing classroom ents are using "School of the Air", "Classroom of the Air", propriate moral. Bryson was made chairman of sioner Studebaker. "This service except during Summer, in behalf of which are read by the announcer, teaching, for classroom motivation, "Report to the Nation", "People's Platform" every day, every The Midland Minstrels, popular Columbia's Adult Education Board should help teachers who cannot KMBC's Educational Department, R. intimate and concise interpreta­ for promotion of public health and KMBC novelty musical unit, shares in 1938 and has served as Director now obtain sufficient advance infor­ Edwin Browne, director, Pickwick Hotel, tions of each number that she plays. safety, for adult educational serv­ week, as inquisitive microphones delve into the secrets of the honors with organist P. Hans of Education for the network since mation from newspaper listings. Kansas City 6, Mo. During the years assisting artists ices, and for teacher education." past, travel to the faraway places of today, and search the mys­ Flath, in providing the musical 1942. As Director of Education for With radio's importance growing have been heard on "The Classic Except for an unexpected relaxa­ terious realms of the human mind-as the best minds themselves, highlights of the quarter-hour fea­ CBS, he oversees such programs constantly, schools desire to give E. P. J. Shurick Hour" who have subsequently tion 'lf the present freeze on mate­ ture. heard on KMBC as "American increased attention to radio as a Director of Sales Promotion achieved national fame. rials for construction of broadcast­ speak-to you, at home and at school. Plans will be announced soon School of the Air," "People's Plat­ modern aid to learning." Helen L. Slater "I hope the next eighteen years ing stations, the school station This is today. ·whereby youthful listeners may be­ form," and "Church of the Air." Of 29 programs carried by the Editor will be as grand as the first," says would be constructed following the come members of the club and re­ He may be heard on "People's four major networks listed in a re­ Mrs. Cook. war. ceive membership cards and pins. Platform." cent issue, 13 were CBS features. CULTURAL PROGRAMS FOR THE MONTH

l :30 P.M. CALLING PAN AMERICA Musical series from var­ ious Latin American 6:15 A.M. PHIL EVANS-FARM COUNSELOR 2:30 P.M. THE CLASSIC HOUR capitals. From the KMBC farm. Mrs. Aubrey Waller Cook, pianist. 2:00 P.M. VICTORY, 6:45 A.M. MORNING DEVOTIONS 9:00 P.M. GREAT MOMENTS IN MUSIC F.O.B. Inspirational thoughts for the day with Evan Fry, Excerpts from great operas, operettas. Music and reports from hymns. 10:30 P.M. REPORT TO THE NATION leading industrialists at 8:00 A.M. SALUTE TO THE STARS AND Up-to-the-minute news-drama. "America's Arsenal." STRIPES 2:30 P.M. VISITING Band music and news of men and women in the HOUR armed forces. Hospital ch at s with NILA MACK 8:15 A.M. THE FOOD wounded servicemen. SCOUT Fruit a n d vegetable 7 :00 P.M. THE AMERICAN STORY 5:15 P.M. THE PEOPLE'S PLATFORM news from the Kansas Dramatized stories of fighting men and the Guests hold an informal discussion of social, City Produce Terminal men and women on the production lines. economic, and political issues. with Nancy Goode. 9:00 P.M. THE FIRST LINE 9:15 P.M. DON'T YOU BELIEVE IT 8:30 A.M. THE HAPPY Dramatic stories ot naval exploits. Commentator explodes popular fallacies. HOME WITH 9:45 P.M. HEAR THE HEART OF AMERICA 9:45 P.M. TALKS CAROLINE Special events of and for the Heart of America. Public affairs; discussions by national leaders. ELLIS F r i e n d I y philosophy " with KMBC's nationally- , known woman commen- tator. CAROLINE ELLIS DAILY NEWS SERVICE HENRY GOODMAN 9 :30 A.M. KMBC HAPPY KITCHEN 8:30 A.M. LITTLE OFFICE BEHIND THE 6:00, 7:15, 8:25, 9:45 A.M., Monday through CHURCH ORGAN Recipes and cooking helps with KMBC's home Saturday. economist, Nancy Goode. Ministers and laymen get together for an in­ 12:20 P.M. FEED LOT CHATS JOHN CAMERON SWAYZE formal round table on present-day probfems. 12:00 Noon, 12:55 P.M., Monday through Sat­ Talks for farm folk by KMBC's farm counselor, 9 :00 A.M. CHURCH OF THE AIR urday. 7:15, 9:45 A.M., 12:00 Noon, 1:55, 6:00, Phil Evans, from the KMBC farm. Services conducted by representatives of the 5 :30 P.M. THE BIG BROTHER CLUB 9:30 P.M., Sunday. major faiths. Dramatized lab/es and stories about famous ERLE SMITH, NEWS Americans for children. 10:30 A.M. WINGS OVER JORDAN EDITOR Spirituals and religious talks. 3:25, 6:00, 9:30, 11 :00 P.M., Monday through 11 :00 A.M. STONE CHURCH SERVICE .. MONDAY Saturday. Stone Church Choir and speakers in morning THE WORLD TODAY worship originating at the church. 7:00 P.M. VOX POP 6:15 P.M., Monday 11 :30 A.M. TRANSATLANTIC CALL: PEOPLE A program of the people, for the people, telling through Saturday. TO PEOPLE America about Americans at war. JOSEPH C. HARSCH Exchange series between CBS and BBC in 8:00 P.M. LUX RADIO THEATER England; portraying peoples of two nations. Presentation of important screen plays from 6:25 P.M., Monday radio's best-known theater. through Friday. 2:00 P.M. NEW YORK PHILHARMONIC­ 1 SYMPHONY BILL HENRY KME:€~;~ rntor With Carl Van Doren and chapters from the 7:55 P.M., Monday through Friday. (Ned Ca/­ "American Scriptures." nJer, Saturday, Sunday.) CBS NEWS ROUNDUP 3 :30 P.M. PAUSE THAT REFRESHES ON THE 6:30 P.M. AMERICAN 12:00 Midnight, daily. AIR MELODY NEWS OF THE WORLD--8:00 A.M., Sunday. Percy Faith, composer-conductor, with guest soloists. HOUR EDWARD R. MURROW-72:30 P.M., Sunday. Varied musical pro­ WORLD NEWS TODAY-7:30 P.M., Sunday. 4:00 P.M. THE FAMILY HOUR grams. Eileen Farrell, soprano, and a varied musical 9:00 P.M. COLUMBIA program. PRESENTS CORWIN 5:30 P.M. AMERICA IN THE AIR Brilliant series in which True stories of the Air Forces. Norman Corwin is given 6:15 P.M. OF HEALTH AND HAPPINESS a free hand in produc­ l 0 :05 A.M. LET'S PRETEND Stories of doctors and medicine. ing diverse types of Dramatic adaptations ol foiry tales and original programs. fantasies by Nila Mack. 8:00 P.M. RADIO READER'S DIGEST 9:45 P.M. CONGRESS SPEAKS NORMAN CORWIN l :25 P.M. THE CAMP FIRE GIRLS Dramatizations from the pages of the magazine. Members of Congress discuss the important Kansas City Camp Fire Girls present their own 9:45 P.M. EYE WITNESS NEWS current subjects. story on the air. Dramatized war news. IlJl~~rfilllffi@Ifr;®~ SEC. 562, P. L. & R. c. ~:E~~Me Ah ~M KMBC - IN THE HEART OF AMERICA - KANSAS CITY

MIDLAND BROADCASTING COMPANY PICKWICK HOTEL KANSAS CITY 6, MISSOURI S CITY October I 5, I 944 CBS School of Air KMBC Schoolhouse Opens 15th Year To Of Air Begins New 200,000 Classrooms Educational Series

Launching its fifteenth anniver­ A new series of programs de­ sary season, Columbia's "American signed especially for classroom use School of the Air" on Monday, Oc­ in the heart of America went on tober 9, began a series of 145 pro­ the air over KMBC on October 9 grams on a five-a-week schedule when "Inside the News," "Fun With Facts," and "The Magic through April 27, 1945, broadcast Book" originated from the "KMHC at 2 :30 p.m., Monday through Fri­ Schoolhouse." day, over KMBC. Arranged in cooperation with Teachers' manuals for use with school authorities in the KMBC the programs are now available to area the programs are also en­ dorsed by them. Each is a quarter­ teachers and organized groups who hour program. They will be broad­ write to KMBC's Director of Edu­ cast on Mondays, Wednesdays, and cational Programs, Edwin Browne. Fridays at 3 p.m., immediately fol­ Long recognized by educators as lowing the CBS American School a valued supplement to the nation's of the Air. educational systems, and often re­ In announcing the series, Arthur B. Church, president of KMBC, ferred to as the "world's largest said, "KMBC was the first station classroom," the "School of the Air" to broadcast actual programs for devotes its program to science, home and classroom educational music, world geography, literature purposes in this area, and we are and current events. They are glad to be extending our services planned for listening in homes and through the 'KMBC Schoolhouse' programs." in classrooms from kindergarten on up. Teachers' Aids Available Materials to help teachers use Has NEA Endorsement the programs most effectively in The series, which has the en­ the classroom are available upon dorsement of the National Educa­ written request to R. Edwin tion Association, is produced by the Browne, educational director of CBS Department of Education with KMBC. the cooperation of Science Service, "Inside the News" will be heard the Music Educators' National Con­ on Mondays. It features Erle Smith, head of the KMBC News ference, the Association for Arts in Department, in a digest of the Childhood, and the American Li­ week's news, with background facts brary Association. Overall super­ READIN', RITIN', RITHMETIC ... AND RADIO ... and a feature story on persons and vision is by Lyman Bryson, CBS places in the news, and a report Director of Education. High School Student Dorothy Poindexter says of radio, "Gosh, radio is simply out of this world. Harry James or the Radio Theater or Frankie Sinatra-we from the schools given by a "stu­ "School of the Air" is now taken like them all. You should see the kids when the loudspeakers are on in the dent newscaster" of the week. The by 200,000 classrooms all over the classrooms. It's fun to learn that way. That's for me!" school news will be prepared by a U. S. and Canada. It is beamed to different high school or college Latin America and overseas, and is news staff each week. The series utilized by the Office of War Infor­ is planned for upper elementary mation as an official channel for D-Day Recorded for and high school listeners. Student Participation On Wednesdays the programs the dissemination of news and in­ will be titled "Fun With Facts." formation to school children, teach­ National Archives At Studio Is Invited Each week a different class from ers, and parents. the upper elementary grades in the KMBC area will stand before Mr. Used by Armed Forces A record of broadcasts presented Browne, "principal" of the KMBC Through the cooperation of the over CBS on D-Day-sixteen-inch High schools and colleges Schoolhouse, for a classroom quiz War Department, this year the sci- transcriptions of the first full six­ that desire to send student on some topic which they have ence and geography broadcasts are teen hours of network news on that groups to KMBC for participa­ studied relating to science or the recorded and flown to 400 stations day-has been presented by CBS to tion in the Friday programs of history of this region. This series of the Armed Forces Radio Service, the National Archives in Washing­ is designed for the upper elemen­ for rebroadcast throughout the ton. the American School of the Air tary grades. world wherever American service It is Volume II of living history are invited to do so. Each week Caroline Ellis Heard men are stationed. Veteran's hos- thus recorded by CBS, and will be a different group is heard dur­ placed in the archives beside Vol­ For the primary grades, KMBC's pitals are also receiving the pro- ume I, which records the first ing the last ten minutes of "This noted woman's commentator, Caro­ gram for the re-education and re- twenty-four hours of World War II. Living World," discussing the line Ellis, will be cast in a new role habilitation of wounded and ill Included in the new volume are topic which has been dramatized as "Keeper of the Magic Book." service men. the first flash of the German during the first portion of the Each Friday she will tell a new story in which the characters come A detailed schedule of the series rumor of the Allied invasion of program. for the month of October is listed France; prayers of kings and com­ to life from the pages of "The under "Cultural Programs for the moners; sounds from men under The principal or president of Magic Book." Stories are selected Month," in "Listening Post." Fur- fire; and General Eisenhower's first each school should write from the supplementary reading ther information for the entire communique. KMBC's Education Director, lists of the primary grades of this All of the programs thus re­ area. year, including outlines and sug- corded were heard over KMBC. Edwin Browne, before N ovem­ The series will be presented dur­ gestions for classroom activities in CBS plans to send a similar volume ber 1. At that time the sched­ ing the first semester. It is planned connection with each program of to the archives, recording for fu­ ule of schools to appear will be that other programs will be heard the series, is contained in the teach- ture Americans the events of V completed. in addition to these with the begin­ er's manual. , Day, ning of the second semester. CULTURAL PROGRAMS FOR THE MONTH

3 :00 P.M. THE MAGIC BOOK Caroline Ellis tells stories for primary grades . •• WEDNESDAY from the pages of "The Magic Book," in this KMBC Schoolhouse series. 6:15 A.M. PHIL EVANS-FARM COUNSELOR 2:30 P.M. NEW HORIZONS From the KMBC farm. World geography on American School of the Air. 6:45 A.M. MORNING DEVOTIONS 3 :00 P.M. FUN WITH FACTS Inspirational thoughts for the day with Evan Fry, Science and history of the region with a different hymns. ( Also Saturday.) class on the air each week from KMBC School­ 8:00 A.M. SALUTE TO THE STARS AND house, for upper elementary grades. 8 :45 A.M. GARDEN GATE STRIPES 9:00 P.M. GREAT MOMENTS IN MUSIC "Old Dirt Dobbe," on Band music and news of men and women in the Excerpts from great operas, operettas. gardening pleasures and armed forces. ( Also Saturday.) problems. 8:15 A.M. THE FOOD SCOUT 10:05 A.M. LET'S PRETEND Fruit an d vegetable Dramatic adaptations of news from the Kansas fairy tales and original City Produce Terminal 2:30 P.M. TALES FROM NEAR AND FAR fantasies by Nila Mack. with Nancy Goode. ( Also Modern and classical stories on American School Saturday.) of the Air. 5 :15 P.M. THE PEOPLE'S 8:30 A.M. THE HAPPY 3 :00 P.M. THE CLASSIC HOUR PLATFORM HOME WITH Mrs. Aubrey Waller Cook, pianist. Guests hold an informal CAROLINE 7:00 P.M. KANSAS CITY PHILHARMONIC discussion of social, eco­ ELLIS ORCHESTRA nomic, and p o I i ti c a I Friend I y philosophy PHIL EVANS 9:45 P.M. HEAR THE HEART OF AMERICA issues. "OLD DIRT DOBBER" with KMBC's nationally- Special events of and for the Heart of America. known woman commentator. ( Also Saturday.) 9:30 A.M. KMBC HAPPY KITCHEN Recipes and cooking helps with KMBC's home DAILY NEWS SERVICE economist, Nancy Goode. (Also Saturday.) HENRY GOODMAN 8:30 A.M. LITTLE OFFICE BEHIND THE 12:20 P.M. FEED LOT CHATS 6:00, 7:15, 8:25, 9:45 A.M., Monday through CHURCH ORGAN Talks for farm folk by KMBC's farm counselor, Saturday. Ministers and laymen get together for an in­ Phil Evans, from the KMBC farm. JOHN CAMERON SWAYZE formal round table on present-day problems. 5 :30 P.M. THE BIG BROTHER CLUB 12:00 Noon, 12:55 P.M., Monday through Sat­ 9:00 A.M. CHURCH OF THE AIR urday. 7:15, 9:45 A.M., 12:00 Noon, 1:55, 6:00, Services conducted by representatives of the 9:30 P.M., Sunday. major faiths. ERLE SMITH, NEWS EDITOR 10:05 A.M. BLUEJACKET CHOIR 2:30 P.M. SCIENCE FRONTIERS 3:25, 6:00, 9:30, 11 :00 Great Lakes Naval Training Station Choir. Careers in science dramatized as part of CBS P.M., Monday through 10:30 A.M. WINGS OVER JORDAN American School of the Air. Saturday. Spirituals and religious talks. 3 :00 P.M. INSIDE THE NEWS THE WORLD TODAY KMBC Schoolhouse program with Erle Smith and 6:15 P.M., Monday 11 :00 A.M. STONE CHURCH SERVICE student newscaster reviewing events of the week through Saturday. Stone Church Choir and speakers in morning for upper elementary and high school audience. JOSEPH C. HARSCH worship originating at the church. 8:00 P.M. LUX RADIO THEATER 6:25 P.M., Monday 2:00 P.M. NEW YORK PHILHARMONIC­ Presentation of important screen plays from through Friday. SYMPHONY radio's best-known theater. BILL HENRY With Carl Van Doren and chapters from the 7:55 P.M., Monday ERLE SMITH "American Scriptures." through Friday (Bob KMBC News Editor Trout, Saturday, Sunday.) 3 :30 P.M. PAUSE THAT REFRESHES ON THE AIR CBS NEWS ROUNDUP-72:00 Midnight, daily. Andre Kostelanetz, composer - conductor, wit.~ EDWARD R. MURROW-12:30 P.M., Sunday. guest soloists. 2:30 P.M. GATEWAYS TO MUSIC WILLIAM L. SHIRER-4:45 P.M., Sunday. 4:00 P.M. THE FAMILY HOUR From folk song to sym­ EDWIN C. HILL, HUMAN SIDE OF THE NEWS Patrice Munsel, soprano, and a varied musical phony on A m e r i c a n 5:15 P.M., Tuesday. program. School of the Air. 6:15 P.M. OF HEALTH AND HAPPINESS 8 :30 P.M. THE AMERICAN Stories of doctors and medicine. STORY Dramatized stories of ·FRI.DAY 8:00 P.M. RADIO READER'S DIGEST fighting men and the Dramatizations from the pages of the magazine. men and women on the 2:30 P.M. THIS LIVING WORLD Current events and oostwar oroblems dramatized 9:45 P.M. EYE WITNESS NEWS production lines. Dramatized war news. 9:45 P.M. CONGRESS on the American School of .the Air. Local stu­ SPEAKS dent groups appear on the air during the lost 10:30 P.M. KATE SMITH HOUR Members of Congress on OLIVER DANIEL 10 minutes of the program to discuss the prob­ Kate Smith, Ted Collins, and a weekly galaxy of important current subjects. lem of the day. guest stars.

SEC. 562. P. L. & R. [~~~OOffOO® ~~LI "--- .. -~'Z~tmt¼e Ah

~M KMBC - IN THE HEART OF AMERICA - KANSAS CITY

MIDLAND BROADCASTING COMPANY PICKWICK HOTEL KANSAS CITY 6, MISSOURI FROM KMBC - IN THE HFART OF AMERICA - KANSAS CITY December 1, 1 944 Missouri Teachers 'KMBC Schoolhouse' Series Olfers Flock To KMBC' s New Type of Educational Program "KMBC Schoolhouse," after eight weeks of broadcasting, Convention Display is a house of magic to thousands of pupils and teachers in the Heart of America. From the transmitter tower atop More than 900 Teacher's Man­ the Schoolhouse go programs of news, history, science, and uals for use with the American literature three times weekly. And in hundreds of class­ School of the Air were given to teachers who visited KMBC's rooms pupils sit rapt while their favorite stories come to life, "Schoolhouse" exhibit at the Mis­ or they hear a classmate reading the "school news of the souri State Teachers' Convention, week" on the air. November 2-3. This week, the schedule for De­ Other materials distributed to cember in-school listening was an­ teachers during the two-day meet­ Teachers Aids Offered nounced, enabling teachers to cor­ ing included copies of the Novem­ on KMBC Schoolhouse relate programs in advance with ber issue of "Listening Post," the their own course of study. KMBC election score-card, and a All teachers are invited to send reprint article from "Coronet" Teachers may receive guides news to the following schools for magazine endorsing the "School of to good classroom listening in possible inclusion in the "Inside the the Air." - connection with each program News" broadcast for the date The booth also gave opportunity of the "KMBC Schoolhouse" se­ given: for members of the KMBC Educa­ ries. Materials available include Dec. 4-Westport High School, tion Department to meet teachers "KEEPER OF THE 'MAGIC BOOK'" ... outlines on "Fun with Facts" for Mr. John N. Booth who use the "School of the Air" Caroline Ellis reads children's stories 11-Northeast Junior High, and programs from "KMBC School­ from the pages of the "Magic Book" upper elementary grades, and Miss Allen Willis house." each Wednesday at 3 p.m. on KMBC. suggested primary grade activi­ 18-Central Junior High, A group of approximately thirty ties for each prngram of "The Miss Emma M. Steg­ 1 npr ~tud-~Tl-:.,.-:;d,ni· t00::lie1s---gc::1.---therc:d- at •. ,.. ,, ...... pt ble To 1\iiagic Duok" St:!1-·it~. Ad 11111 JUJ\G I I "Fun with Facts" brings class­ the exhibit, Friday, November 3, Write: Education Director, to hear the 3 o'clock program of rooms from the elementary grades "The Magic Book" on the FM radio KMBC's 'Magic Book,' Too KMBC, Kansas City, 6, Missouri. to the "KMBC Schoolhouse" to set tuned to KMBC for the purpose. broadcast on the subjects given: "Why didn't somebody tell me Dec. 6-"How to 'Remember Pearl Harbor' " rt~~~f~;~. program? I'll never miss KMB( Olfers Booklet 13-"Making Christmas Presents" New KMBC Show Ir those words had come from an ' B d 20-"Christmas Music" a_dult referring to ~ program de- On How O roa cast signed for adults 1t would have I From the pages of "The Magic been one thing, but the fact that ' . -.--- Book" the following stories come to Is 'War's Words' they emerged in the excitement oJ A new ed1t10n of the boo!det, life: listening to a program planned for "Student Groups at the ~\11cro­ Dec. ]-"Little Golden Hood" A new program on KMBC's children in primary grades-that is p~one," prepared by Fr3;~k ~<:rn~st 8-"The Grateful Beasts" broadcast schedule this season is something else again. Hill, writer and host of This L1v- 15-"Goose Girl" "The War's Words." Heard each "Which all goes to show," says ing World," Friday program ?f t~e 22-"Cinderella, and the Thursday evening at 5:15, the pro­ Caroline Ellis "Keeper of the American School of the Air, 1s r.1ass Slipper" gram is designed to acquaint listen­ 'Magic Book',"' "that people never available to interested teachers and And a Christmas vacation extra: ers with the new words in the war grow too old to enjoy the stories of others. Write your request to the Dec. 29-"Puss-in-Boots" news. their childhood." Education Director, KMBC. "KMBC Schoolhouse" programs Each of the broadcasts in this are heard on Monday, Wednesday series will consider four new words and Friday, at 3 p.m. in the week's news accounts from the fighting fronts around the world. Each word is spelled and properly pronounced. If there is Schlagle, NEA President, any question about the accepted pronunciation of the war word, that is also discussed. Endorses CBS Air School Historic background as well as geographical or biographical in­ Endorsement of the CBS "Amer­ formation is presented in connec­ ican School of the Air" again this tion with the words. In a recent year by the National Education broadcast, one of the words was Association was given in a recent Aachen. The information covering letter from F. L. Schlagle, presi­ the background of this war word dent of the association, to Lyman included a brief history of the city Bryson, CBS director of education. dating back to the time when it Mr. Schlagle is superintendent of was Charlemagne's headquarters in schools in Kansas City, Kansas. the year 800. The discussion of The letter reads, in part: "We each of the war words is climaxed are happy to congratulate the by a brief statement concerning its American School of the Air on its modern military significance. fifteenth birthday. This project, In addition to the four words in generously financed by the Colum­ the week's war news, the program bia Broadcasting System, has been includes one "GI Definition" which given a welcome in thousands of interprets modern military par­ our nation's schools. lance or the meaning of new mili­ "In its earlier days it was a tary terms. valuable experiment in the use of The prngram is written and pro­ a new tool of instruction. It has duced bv Gene Dennis. Lee Stew­ "FUN WITH FACTS" ON THE AIR . . . been an inspiration for much of the art is the commentator, and Mid­ Seventh grade students from the classes of Miss Laura Mattucks of Scarritt educational broadcasting that is of­ land Radio & Television Schools, School in Kansas City, Missouri, give their version of "Kansas Citv in 1492" f<'red today. It is a valuable aux­ the sponsor. complete with tom-tom from the classroom of "KMBC Schoolhouse." -Staff photo. iliary aid to classroom teaching." 2 LISTENING POST LISTENING POST 3 Dr. Bryson Visits A GUEST EDU-TORIAL KMBC Executives KMBC As Guest Attend Stephens Children and Radio Radio Conf ere nee Al Luncheon Here By NILA MACK Writer-Producer of "Let's Pretend," Rad.:o's Most Awarded Children's Program, "Programming for the Home of KMBC, Saturdays, 10:05 A.M. Programs designed for adult ed­ Tomorrow" was the theme of the ucation can win as large an audi­ Childrens' radio programs hold the key to tomorrow's world. Third Annual Radio Conference ence as entertainment programs held at Stephens College, Columbia during certain periods of the day, For today's radio programs educate tomorrow's adults. And post­ Missouri, November 17, 18 and 19'. in the opinion of Dr. Lyman Bry­ war radio programs will educate tomorrow's children in the ideals Several KMBC staff members and son, Director of Education for the and purposes of the post war world. other Kansas Citians had active Columbia Broadcasting System. Dr. roles in the meeting. Bryson was in Kansas City for a I'd like to say right here at the beginning The conference is held annually day recently en route to Topeka, that I'm not a prophet, and if I had three for a continuing study of the func­ Kansas, for a speaking engage­ guesses on the course children's radio programs tion of radio in providing education ment. and entertainment in the public "In experiments conducted at will take in the future, I'd like to save two of service. Leaders in educational those guesses for the next five years! But there broadcasting from across the na­ Columbia stations it has been dis­ tion attended. covered that programs of the are certain inevitable conclusions about postwar American School of the Air often radio that hold fascinating possibilities for to­ KMBC Executives Attend have as high audience ratings as Karl Koerper, Managing Direc­ commercial programs broadcast morrow's children in America. tor of KMBC, spoke on Station during adjacent periods," Dr. Bry­ Perhaps we'd better begin with the general Management at the Friday morn­ son said. "However," he continued, NILA MACK ing general session. "this has always been true in cases course and progress of children's radio pro­ Heading the session on Station where the stations advertised the grams, to date. My own "Let's Pretend" program presents the Promotion and Publicity at the School of the Air programs as simple truths of right, justice, equality, and humanity in the form November meeting was E. P. J. much as they advertised the com­ of dramatizations of fairy tales. For thirteen years over CBS Shurick, Sales Promotion Director mercial programs being compared." of KMBC. Edwin Browne, Direc­ In some cases the School of the and KMBC we've been doing a job of educating, by charming, the tor of Education and Religion for Air programs have outranked the youngsters. They are entranced by the fairy stories, listen to the SMOKEY PARKER AND HIS HORSE, "FIRE" ... KMBC, was chairman of the dis­ commercial programs in size of show, and learn the lessons therein as a matter of course. cussion panel on Religious Broad­ audience, according to Bryson, When announcement was made recently on the "Big Brother Club" that listeners Columbia's School of the Air, also heard over KMBC, follows could obtain copies of the above picture in a post-card size print, replies from casting. Rod Cupp, Program Direc­ especially when the class room au­ tor of KMBC, was a panel member dience not polled in ordinary sur­ the same general course of education through entertainment. boys and girl were so numerous that it was necessary to reorder the cards. At last re,oort approximately 1500 requests had been received. -Staff photo. on two discussions, Farm Problems veys is included in the count. The fact that grownups learn as much, and with as much enthus­ and Station Advertising Problems. Has Large Adult Audience iasm as the youngsters, shows the caliber of the programs. Radio A recording of a "Joanne Tay­ The American School of the Air, has come a long way in this educational technique of approaching lor" broadcast was played and eval­ Dr. Bryson explained, has been Smokey Parker Heard As Singing uated as part of the proceedings. thought of in the past as a program the best in music, science, geography, literature, and current "Joanne Taylor," herself, whose for children in the classroom. "The LITTLE RED SCHOOLHOUSE . . . events through the dramatic form utilized by the School of the program is heard Monday through fact is," he continued, "although it Teachers in attendance at the annual meeting of the Missouri State Teacher's Air. Cowboy On KMBC 'Big Brother Club' Saturday at 9 a.m. on KMBC, also is estimated that the programs are Association in Kansas City obtained teacher's manuals and other materials for use Then, too, Junior, today, is keeping up with the advance of participated in the conference. heard regularly in about 177,000 with educational programs at the KMBC exhibit, a replica of "KMBC School­ classrooms across the nation, not to house." Mrs. Edwin Browne is the attendant. mechanized warfare, following the march of troops through the Since announcement recently that sleep thus enabling Smokey to Miss Miller There mention C~nad~ and Latin-Ame_ri­ news reports on the air, and marking them on his own personal boys and girls who listen to the make his escape. Miss Nadine Miller, Radio Di­ t-au. .:0u11ti-1e~, 1t has an ·cvci~ In­ rocrn. T~is represents an e.::,ti111ated ' ,------­ maµ. That same iuLeresL iu fun:ign "Countries is likely to manifest ~'Bi-g Brother el:ub" may become Achievements Are Reco1{nized n,ctor for the Kansas City, Mis­ creasing adult audience in Ameri­ juvenile audience of 120,000. members of the organization and souri, Public Schools, was member Dr. Bryson was entertained at a Teachers Manuals itself in a postwar demand for a radio program on travel, perhaps An underlying purpose of the of a resource panel on Frequency can homes." with a television camera's eye tracing the route pictorially. participate in its activities, KMBC's club is to give recognition to youth The educational series, now in its luncheon given by KMBC in his Available Now daily children's program is fast be­ Modulation Broadcasting. Several and youth groups for worthwhile teachers from the_ Kansas City, fifteenth year, broadcasts daily honor. Others present were Dr. When peace is finally won, all nations will unite in com­ coming a favorite among young­ during the school year programs in Hernld C. Hunt, Superintendent of accomplishments. In addition to Missouri, schools attended. Teachers Manuals long de­ batting prejudice, hatred, and intolerance. With this move, the sters in the heart of America. The mention in the daily "business" of science, music, history, geography, Kansas City, Missouri. Public layed, are now being mailed to blood and thunder spy story of today may find itself on the way Mrs. R. L. Dominick, past presi­ literature, and current and post­ Schools and a personal friend of series features the adventures of the club, outstanding achievement dent of the Kansas City P.-T.A., teachers for use with the Amer­ Smokey Parker, singing cowboy is recognized each Friday by a war problems. In order to meet Dr. Bryson: Miss Nadine Miller, ican School of the Air heard out. However, fantasy shows depicting the mechanical inven­ was a member of the Daytime the demands of a varied nation­ Radio Director of the schools; Ar­ tions of a hundred years to come will probably still be popular, and is broadcast each weekday aft~ "distinguished service citation" Serial panel group. each school day at 2 :30 p.m. ernoon at 5:30. which is presented to the individual wide audience with widely differing thur B. Church, President of Copies may be obtained by writ­ no matter what the decade. A talk and demonstration on the KMBC; Karl Koerper. Vice-Presi­ Membership entitles each boy and or group most nearly exemplifying daytime serial was given by Miss courses of study it is necessary ing the Education Director, Education will take new and broader concepts, and these the qualities of a "Big Brother" that the programs of the series be dent and Managing Director; Sid­ KMBC, Kansas City, 6, Missouri. girl to a pin, a card, and a creed Frances Farmer Wilder, Consultant ney Walker, Treasurer; Sam Ben­ will be mirrored in educational radio programs; for radio should in pocket-booklet form. Later it during the week. These awards on Daytime Programs of the Co­ aimed at a wide age range. This Delay was caused by govern­ are judged by a committee of com­ makes it possible for more teachers nett, Sales Manager; Dr. Charles ment requisition of paper orig­ always be adapted to education, and not vice versa. is planned that presentation of the lumbia Broadcasting System. F. Church, Jr., Director of Educa­ card at sporting events, theatres, munity leaders from Kansas City to take advantage of the programs inally assigned for use in the and vicinity. Television Discussed for classroom use. But at the same tional Research for KMBC, and manuals. and other places of interest to chil­ time, according to Dr. Bryson, it Edwin Browne, Education Director. dren will admit members at a re­ Other topics discussed at the means that the programs are ably duced rate on special "Big Brother meeting included What the Indi­ suited to an adult audience. Club" days. Educational tours vidual Station (;an do to Promote Leaders Meet Here International Friendship, Televi­ Beamed Overseas Also through civic institutions and local industries are also planned. sion, and Children's Programs. In this connection, Dr. Bryson New developments in i·adio dem­ points out, nearly 400 general and The "Club" was instituted by With Radio Council TEACHERS MAY RECOMMEND STUDENTS FOR KMBC early this year in coopera­ onstrated at the conference in­ station hospitals operated by the cluded the Magnetic Wire Recorder Army in this country are using the tion with youth agencies of this The Radio Council of Greater vicinity. Representatives of these am! the Film Recorder. School of the Air programs this Kansas City was host to four na­ For the benefit of students at year as part of the Surgeon-Gen­ groups continue to serve as an ad­ tionally-known radio personalities visory council. Stephens College a post-conference eral's reconditioning program for BIG BROTHER CLUB AWARD during an all-day meeting Novem­ dinner featuring nationally known wounded and ill service men. Cop­ Smokey Tells His Story ber 16. Present were Miss Judith guest speakers had as its topic, ies of the Teacher's Manual, School Teachers and others who know instances of outstanding Waller, Public Service Program "Radio as a Profession." More of the Air handbook, issued by CBS The programs presented from the Director, National Broadcasting deeds by youngsters who should be recognized for their accom­ "clubrooms" are dedicated to whole­ than fifty radio stations partici­ to teachers and educational leaders, plishment on the "Big Brother Club" program are urged to write Company, Central Division; Dr. pated in the proceedings. were sent to the nine Service Com­ some entertainment and to assist­ Harry Summers, Education Direc­ mand surgeons for redistribution to The Board of Review, Big Brother Club, KMBC, Kansas City 6, ing in solving the problems of tor, Blue Network; Mrs. Dorothy the hospitals in their commands. Missouri. Winners will have t}1eir names read on the air and youth in wartime. A typical pro­ Lewis, Coordinator of Listener Ac­ The programs are broadcast also gram includes the "meeting" of the tivities, National Association of KMBC Represented At will receive a "distinguished service citation" certificate suitable club at which time items of busi­ to millions of fighting men over­ for framing. Broadcasters, and Mrs. Frances seas by the Armed Forces Radio ness such as activities of other Farmer Wilder, Consultant on Day­ Broadcast Conference Service. Members of the Big Brother Club have pledged themselves to youth organizations are brought to time Programs for the Columbia School of the Air programs are: be honest, brave, and useful-in short, good citizens and "Big the attention of members who are Broadcasting System. Mondays, "Science Frontiers," d~­ listening. "Big Brother Smokey In attendance at the School voted to careers and advances m Brothers." The group or individual you recommend should be Parker" presides. Broadcast Conference in Chicago science; Tuesdays, "Gateways to an outstanding example of one or all of these qualities. Then Smokey resumes the story LISTENING POST published monthly, recently were Dr. Charles F. Music," review and performance of Awards in the past have been given for such activities as of his adventures from where it left except during Summer, in behalf of Church, Jr., in charge of educa­ welody from folk song to sym­ off the night before. Smokey, in KMBC's Educational Department, R. tional research for KMBC, and phony· Wednesdays, "New Hori­ outstanding examples of the collection of waste paper by a school, his adventures, exemplifies all of Edwin Browne, director, Pickwick. Hotel, Edwin Browne, Education Director. zons/'' geography; Thur,sdays, planning of a war garden by a class, and service as nurses' the qualities characteristic of a Kansas City 6, Mo. Dr. Lyman Bryson, Education "Tales from Far and Near, mod­ assistants at a hospital by a Girl Scout troop. Individuals have true "Big Brother." His constant Director for the Columbia Broad­ YOUTH AIRS ITS OPINIONS ... E. P. J. Shurick casting System, is permanent chair­ ern classical literature; Fri?ays, also received awards. companion, in addition to his horse, Director of Sales Promotion "This Living World," analysis of Students from the classes of Gordon Wesner of Southwest High School conduct Fire, is a guitar. With it he is apt man of the conference. The meet­ current events. . an informal discussion on "Races and Peoples" during the last ten minutes of Write your recommendation for award to The Board of to break out singing a western Dr. Charles F. Church ings are designed to give broad­ KMBC has distributed approxi­ "This Living World," Friday program of the American School of the Air. A dif­ Review, Big Brother Club, KMBC, Kansas City 6, Mo. song right in the -middle of what Director of Educational Research casters and users of educational mately 4,000 Teacher's Manuals ferent group is heard each week. Interested teachers may still write the Educa­ may seem to be a very dangerous Helen L. Slater broadcasts in home and classroom this year to teachers_ who have tion Director of KMBC for possible scheduling of their students for rarticipation predicament. Recently this device Editor an opportunity to get together for requested them for use m the class- in a broadcast during the second semester. -Staff photo. served to put one of his captors to mutual planning. CULTURAL PROGRAMS FOR THE MONTH

·• .. ·•·WEDNESDAY

6:15 A.M. PHIL EVANS-FARM COUNSELOR 2:30 P.M. NEW HORIZONS 2:30 P.M. THIS LIVING WORLD From the KMBC farm. Current events and oostwar oroblems dramatized World geography on American School of the Air. 0 6:45 A.M. MORNING DEVOTIONS 3 :00 P.M. FUN WITH FACTS on the American School of the Air. Local stu­ Inspirational thoughts far the day with Evan Fry, Science and history of the region with a different dent groups appear on the air during the last hymns. ( Also Saturday.) class on the air each week from KMBC School­ 10 minutes of the program to discuss the prob­ lem of the day. 8 :00 A.M. SALUTE TO THE STARS AND house, for upper elementary grades. STRIPES 9:00 P.M. GREAT MOMENTS IN MUSIC 3 :00 P.M. THE MAGIC BOOK Band music and news of men and women in the Excerpts from great operas, operettas. Caroline Ellis tells stories for primary grades armed forces. ( Also Saturday.) .,...... '··· ., from the pages of "The Magic Book," in this 0 KMBC Schoolhouse series. 8:15 A.M. THE FOOD SCOUT ·······•·1eu1soA¥ Fruit an d vegetable news from the Kansas 2:30 P.M. TALES FROM NEAR AND FAR City Produce Terminal Modern and classical stories on American School ·SATURDAY with Nancy Goode. (Also of the Air. Saturday.) 8:45 A.M. GARDEN GATE 3 :00 P.M. THE CLASSIC HOUR "Old Dirt Dabber" on gardening pleasures and 8:30 A.M. THE HAPPY Mrs. Aubrey Waller Cook, pianist. problems. HOME WITH 7:00 P.M. KANSAS CITY PHILHARMONIC CAROLINE ORCHESTRA IO :05 A.M. LET'S PRETEND ELLIS 9:45 P.M. HEAR THE HEART OF AMERICA Dramatic adaptations of fairy tales and original F r i e n d I y philosophy Special events of and for the Heart of America. fantasies by Nila Mack. with KMBC's nationally­ 5 :15 P.M. THE PEOPLE'S PLATFORM known woman commen­ Guests hold an informal discussion of social, tator. ( Also Saturday.) EVAN FRY DAILY NEWS SERVICE economic, and political issues. 9:15 A.M. LIGHT OF THE WORLD HENRY GOODMAN Day to day dramatization of the Bible. 6:00, 7:15, 8:25, 9:45 A.M., Monday through 9:30 A.M. KMBC HAPPY KITCHEN Saturday. 12:00 Noon, 12:55 P.M. Saturday. Recipes and cooking helps with KMBC's home JOHN CAMERON SWAYZE economist, Nancy Goode. (Also Saturday.) 12:00 Noon, 12:55 P.M., Monday through Friday. 7:15, 9:45 A.M., 12:00 Noon, 1:55, 6:00, 9:30 8:30 A.M. LITTLE OFFICE BEHIND THE 11 :00 A.M. KATE SMITH P.M., Sunday. CHURCH ORGAN Monday through Friday. Ministers and laymen get together for an in­ ERLE SMITH, NEWS formal round table on present-day problems. 12:20 P.M. FEED LOT CHATS EDITOR Talks for farm folk by KMBC's farm counselor, 3:25, 6:00, 9:30, 11 :00 9:00 A.M. CHURCH OF THE AIR Phil Evans, from the KMBC farm. P.M., Monday through Services conducted by representatives of the 5:30 P.M. THE BIG BROTHER CLUB Saturday. major faiths. Children's program featuring adventures of Smokey Parker, Cowboy, singer. THE WORLD TODAY 10 :05 A.M. BLUEJACKET CHOIR 6:15 P.M., Monday Great Lakes Naval Training Station Choir. through Saturday. 10:30 A.M. WINGS OVER JORDAN JOSEPH C. HARSCH Spirituals and religious talks. MONDAY 6:25 P.M., Monday through Friday. 11 :00 A.M. STONE CHURCH SERVICE 2:30 P.M. SCIENCE FRONTIERS Stone Church Choir and speakers in morning Careers in science dramatized as part of CBS BILL HENRY worship originating at the church. American School of the Air. 7:55 P.M., Monday JOHN C. SWAYZE through Friday (Bob of the KMBC News Staff 11 :30 A.M. REPORT TO THE NATION 3 :00 P.M. INSIDE THE NEWS Trout, Saturday, Sunday.) KMBC Schoolhouse program with Erle Smith and CBS NEWS ROUNDUP-72:00 Midnight, daily. 2:00 P.M. NEW YORK PHILHARMONIC­ student newscaster reviewing events of the week SYMPHONY for up,oer elementary and high school audience. NEWS OF THE WORLD--8:00 A.M., Sunday. EDWARD R. MURROW-72:30 P.M., Sunday. With Carl Van Doren and chapters from the 5:15 P.M. LYNN MURRAY WORLD NEWS TODAY-1:30 P.M., Sunday. "American Scriptures." Orchestra and chorus of stars. WILLIAM L. SHIRER-4:45 P.M., Sunday. 3 :30 ( Also Wednesday and Friday) EDWIN C. HILL, HUMAN SIDE OF THE NEWS P.M. PAUSE THAT REFRESHES ON THE AIR 8:00 P.M. LUX RADIO THEATER 5:15 P.M., Tuesday. Andre Kostelanetz, composer - conductor, with Presentation of important screen plays from guest soloists. radio's best-known theater. 4:00 P.M. THE FAMILY HOUR Patrice Munsel, soprano, and a varied musical TUESDAY program. NOTICE TO TEACHERS 6:15 P.M. OF HEALTH AND HAPPINESS Stories of doctors and medicine. 2:30 P.M. GATEWAYS TO You may now listen to three programs each MUSIC week from "KMBC Schoolhouse" designed espe­ 8:00 P.M. RADIO READER'S DIGEST From folk song to sym­ cially for listening in classrooms at certain age Dramatizations from the pages of the magazine. phony on A m e r i c a n School of the Air. levels. On Mondays, for upper elementary and 9:45 P.M. EYE WITNESS NEWS Dramatized war news. 8:30 P.M. THE AMERICAN hi!jh school, "Inside the News"; Wednesdays, for STORY upper elementary grades, "Fun with Facts"; Fri­ I 0:30 P.M. KATE SMITH HOUR Dramatized stories of days, for primary grades, "The Magic Book." Kate Smith, Ted Collins, and a weekly galaxy of fighting men and the guest stars. men and women on the production lines. 9:45 P.M. CONGRESS SPEAKS GENE DENNIS Members of Congress on of KMBC's II American FEATURE OF THE MONTH important current subjects. Story" 10:30 P.M. "THIS IS MY BEST" Join the KMBC audience for a journey into Dramatization each week of a different work, Old-fashioned the mythical land of the Masters of Music­ considered by the author to be his best. Knowledge Made each Thursday evening at seven. Spend a half­ Real to your Students hour at dinner or afterwards with Kansas City's through a Modern own Philharmonic Orchestra, brought into your ARE ·YOU EDUCATED ? Device, Radio, from home for a private concert. More and more adults every day are listening And if you have an FM radio, all the better to the "American School of the Air" in their -the rich tones and colors of each instrument homes, their offices, in factories. will reach you with fidelity over KMBC-FM. Education, for them, begins where formal schooling stopped. That's Thursday, at seven-the Kansas City Are you educated? KM BC SCHOOLHOUSE Philharmonic Orchestra! FROM KMBC - IN THE HEART OF AMERICA - KANSAS CITY March-April, 1945 I DR. I. KEITH TYLER I Koerper Puts K. C. KMBC ORIGINATES KMBC WIii Open TALKS TO TEACHERS CHURCH OF THE AIR

Red Cross Drive Urging that radio be put to work Columbia's Church of the Air Radio Institute in as an instrument of education, Dr. again came to KMBC for its Well Above Quota ! I. Keith Tyler, director of radio origination on Sunday, March 4. K. C. June 11-29 . i education at Ohio State University The series is now in its four­ With Karl Koe:per, yice presi- recently spoke before 200 member~ teenth year of continuous broad­ dent and managmg director of of the administrative and ,mpervis- casts, presenting two devotional Announcement of KMBC's firn• KMBC, at the helm as general . t ff f h K · · programs each Sunday. The Radio Institute for Teachers to b; chairman, Kansas City's 1945 Red o1y s a o t e ~nsas City public service from KMBC was con­ ~eld in Kansas City June 11-29, has Cross campaign for $1,195,000 has sch?ols, at a ~eetmg calle? to ac­ ducted by Dr. Frederick M. Just been made by Dr. Charles F. been over-subscribed by more than quamt them with the Rad10 Insti­ Church, Jr., director of education of Smith, President of the Reor­ KMBC. a quarter of a million dollars. A tute for Teachers, which KMBC is ganized Church of Jesus Christ total of $1,422,504.60 has already conducting in Kansas City the last of Latter Day Saints. Music The Institute, one more instance been reached, $227,504.60 above the three weeks in June. was provided by the radio choir of KMBC's recognition of radio as q_uota set by the 1;at~onal or_ganiza- Not the school system but the of the church, directed by Frank­ a social force, is being established ~JOn .. Late sub~criptwns, still com- radio is the great educational lyn S. Weddle, with Bethel Davis in cooperation with the University mg m,. may raise the final figures agency of today D T 1 . d 1 . d of ~ansas and _the Kansas City even higher , r. Y e1 ec a1 e . as organist. Production was under the direction of Lee Stew­ public_ schools, with the University · "My reason for making this state- grantmg two hours' graduate credit ment," he continued, "is that the art, assistant production man­ for work completed. clientele of radio is between the ager of KMBC. ages of 4 and 104, while the clien­ Dr. Church Directs tele of the public schools is between ■ Under the direction of Dr. Church the ages of 6 and 16. r (OU nmversary with Arthur B. Church, president "Furthermore," said Dr. Tyler GI I S I A of the Midland Broadcasting Com- 1 "the average child in America ac~ panr, as ex-offic)o ?irector, the cording to a recent accredited 'sur­ BrlngS Special Program advisory board will mclude Karl vey, listens to the radio between ___ . Koerper, managing director of two and two and a half hours a KMBC h 1 . 1 KMBC; Deane Malott, chancellor of day, seven days a week, twelve . . e ped celebrate t?c th1rty-1 the University of Kansas; Dr. E. B...... ---..~-!--'.months :1 year." third ann~versa~·y of the Girl Scouts Stouffer, dean of the Graduate Ramo Iisteners iu·-e voluntary, he of America with numeli)uS 111ell-, School of the u,iiven,itv ••nd D1- pointed out, with a purpose for lis­ tions on Joanne Taylor's program I F. P. OBrien, professoi 'o{ educa: tening. Children in school, on the KMBC's News, Caroline EJ:is; tion; Dr. Clarence Decker, presi­ other hand, are subjected to an im­ Happy Home and The Big Brother dE;nt of the University of Kansas posed curriculum. Radio can be used Club. City; Herold C. Hunt, superintend- to sensitize boys and girls to their A special Girl Scout program ent ?f schools, Kansas City, Mis- problems, to develop appreciation, soun; F. L. Schlagle, superintend­ to sharpen their understanding of was aired Saturday, March 10th, at ent of schools, Kansas City, Kansas today's world, and to stimulate the 3:15 p.m., CWT, bringing Girl and president of the National Edu~ creative arts, he emphasized. Scouts from all classes, Brownies, cation Association; and the Most Dr. Tyler was introduced by Karl Intermediates, Seniors, Mariners Reverend Edwin B. O'Hara, bishop Koerper, vice president and manag­ and Wing Scouts, to the KMBC of the Catholic Diocese of Kansas ing director of KMBC. microphone in a new type of Quiz, City. program. Lyman Bryson to Come Questions fired by KMBC's Radio Members of the KMBC staff will 'er Heads Up Schoolmaster, Tom Eells, brought , participate in the Institute, while KARL KOERPER ... KMB( out the facts that 33 years ago, ! g·uest personalities from the field •10 (omm1'ttee in Savannah, Georgia, the first Girl ' of educational radio will augment The women's division, headed by Rad Scout Troop was organized by Miss , the regular faculty. ~rs. Henry N. Ess, raised $215,850 Juliette Low. Since then the organ- I . Dr. Lyman Bryson, e~lucational m 45,000 house-to-house calls, and , , ization has grown to a total me _ , d1re~tor of the Columbia Broad- war plant contributions totaled K I K · · 111 t S t P I Wh' CBS $175,202, or almost double the sub- ar • oerper, vice president a nd ' bership this year of more than a cas mg . YR em; au ite, managing director of KMBC, will! . . ,. · . . . . news c~1ef; and John J. Karol of scription from that source last year. go to New York early in Mav to m1lhon, \\ 1th G111 Scouts active m Columbia'i, i,ales and market re- Sponsors of commercial programs attend a meeting of the newly I every form of home front a.Id to the i,earch department are scheduled to originating with KMBC are -to be formed Council on Radio Journal- ' war effort and world peace. ' appear, with other lecturers to be commended for their whole-hearted ism, organized in Chicago after the ______announced later. cooperation in devoting entire pro- January meeting of the NAB news I y ~~ne n _ •'-- At/ During the opening week, Edgar grams or portions of programs to committee, of which Mr. Koerper i8 1\./1'11.:, "- vo~nce B. Gordon of the University of Wis- the campaign, says Mr. Koerner. chairman. Committee to study the consin will lecture, with demonstra- During a period of two and a half training of radio-journalism teach- tions, on the building of music pro- weeks, 22 individual KMBC pro- ers will make its first report at the EaSter services from Arlington grams. grams were used to carry the Red May meeting, National Cemetery, with high gov- On the regular staff will be Cross message, including "The With F. S. Siebert of the Univer- ernment and service officials taking Mortimer Frankel, associate script Happy Home" with Caroline Ellis, sity of Illinois as president, the part, and the placing of the trad1- editor of CBS; George Jennings, "Joanne Taylor's Fashion Flashes" Council consists of five members tional cross of lilies at the Tomb i acting director of the Radio Coun­ "Big Brother Club," Pratt & Whit- reperesenting the radio industry of the Unknown Soldier, were ' cil, Station WBEZ, Chicago public ney'i, "Salute to the Starn and and five educators. · broadcast over KMBC on Easter schools; Harold B. McCarty, direc- Stripes," "The War's Wordi,," and Besides Mr. Koerper, members Sunday as part of KMBC's observ- tor of Station WHA, the Wii,consin "Hear the Heart of America." from radio are Paul White, head of ance of the day. School of the Air, and of the divi- Throughout one day of the cam- the news department of CBS; . Other world-famous Easter cere- ,ion of radio education of the uni­

paign, all CBS network programs Arthur Stringer, NAB promotion I' monies were brought to the sta- versity; Ma1·garet Snyder, also of devoted time to the nation-wide director; William Brooks of NBC; tion's listeners over the CBS net-1· WHA; Kenneth G. Bartlett, director drive, and on opening day in Kan- and E. R. Vadeboncoeur of WSYR work, with the twenty-fifth annual of the Radio Workshop of Syracuse sas City, all KMBC newscasts gave Syracuse. ' service of the Garden of the Gods,, University; Marguerite Fleming, part of their air time to the local Representing education are Mitch- i at the foot of Pike's Peak, heard. director of the Drama and Radio effort. ell Charnley of the University of i Services from Camp \Vheele1·, Workship, South High School, Co- Mr. Koerper spoke over all Kan- Minnesota; Wilbur Sch1'amm, Uni-, Georgia, and from the Moravian i lumbus, Ohio; and Elizabeth Goudy i,as City i,tations, rep1·esenting all versity of Iowa; I. Keith Tyler, Church in Winston-Salem, North' Noel, author of "Airlanes to Eng­ major netwo1·ks, in behalf of the Ohio State; Floyd Baskette, Emory , Carolina, were also canied. And in lish," and a former director of the drive, and finii,hed up af' a guest University, Atlanta; and Mr. Sie-1 the afternoon, the New York Phil-! visual and radio education work­ on Tom Breneman's "Breakfast in bert, who is president of the Amer- . harmonic presented Bach's Passion shop of the University of Southern Hollywood" on the Blue network, ican Association of Schools and' of St. Matthew, with Bruno Walter I California during the summer. broadcast from Kansas City. Departments of Journalism. : conducting. I \Continue~! on Page 3) 2 LISTENINGPOST LISTENING POST 3 Robin D. Compton Part of Sunflower Workers In Siege KEEPER OF THE MAGIC BOOK Sam Molen Mudl Interested In All Betty Parker Joins Named Technical of Stalingrad Told on 'American Story' Colleglate and Scholastl, Sports KMBC as Dlredor A story of the Kansas prairies But Britain no longer controls the Caroline Although Sam Molen, KMBC's Rocky Mountain district sent the Director of KMBC that helped turn the tide at Stalin­ Mediterranean. Murmansk is the KMBC' s Ellis director of sports, broadcasts two University of Utah, while the Uni­ of Food Programs grad, a story never told before, one only port of entry for desperately Listening Post presents a portrait of the woman back of KMBC's entrancing childhood commercial prngrams daily and that begins close to the banks of versity of Oregon represented the With KMBC's plans already well needed Soviet supplies. Again and program, "The Magic Book," heard on Fridays at 2:15 p.m., CWT. handles two additional sports shows the Kaw and ends only at Iwo Jima, again the Murmansk run is made West Coast. Miss Betty Parker of Chicago under way for post-war expansion over the weekend, he has also found was broadcast on KMBC's "Amer­ ... and because of rocket powder There are women born to become great personalities, to burn time to do a bang- Play-by-play accounts of the fi- has just taken over the post of into television and facsimile radio, ican Story" on March 27, to mark delivered over that route, Stalin­ like magnificent blue stars throughout their lifetime, as others 11als and semifinals were broadcast, director of home economics of as well as frequency modulation an anniversary. grad holds! One of the world's de­ with Oklahoma A. & M. taking the KMBC, Rod Cupp, prngram director It was not the anniversary of the cisive battles has been won! are born to more prosaic destinies. broadcasting on an increasing scale, Such a woman is Caroline Ellis, KMBC's title. The Stillwater team then of the station, announces. Battle of Tunisia, though that, too, More rocket powder goes to Brit­ went East to meet New York Uni­ Miss Parker joins KMBC directly Arthur B. Church, president of the is part of the story. It was the ain's royal navy for the Sicilian nationally known woman commentator. Two from the American Meat Institute station, announces the appointment versity, winner of the eastern play­ anniversary of "The Miracle of the campaign. The U.S. takes the Mar­ generations earlier, she might have been a f off, returning with the NCAA na­ of Chicago, where she had served of Robin D. Compton, brilliant Prairies," March 24, 1943, when two ianas, Saipan and Tinian. Landing !■) ~~!1;?,~~::~~ in public relations for the last two tional championship. words going out from the produc­ Lucretia Mott. a Susan B. Anthony, an Eliza­ transcribed short­ young engineer, as technical direc­ craft equipped with rocket launch­ wave broadcasts Sam also broadcast the National years, preparing weekly radio food tion lines of the Sunflower Ord­ ers cover the beachheads of Nor­ beth Cady Stanton; might even have gone­ scripts for a list of more than 400 tor of the Midland Broadcasting for the Armed Intercollegiate Invitational Tom·na­ nance Works at DeSoto, Kansas, mandy on D Day. American attack smartly furred and hatted-to jail with Emme­ Forces' Overseas ment, held in Kansas City earlier in leading stations throughout the Company. were to break the siege of Stalin­ planes take off with rocket launch­ line Pankhurst. grad and sound retreat for Hitler Radio. March, with such schools as John In taking up his duties at KMBC, ers tucked under their wings. Cor­ Sam, who scarce- Pepperdine College of Los Angeles, on the Eastern Front. regidor falls, Manila is recaptured. But in the days since Mrs. Pankhurst Mr. Compton returns to the part of fought for women's rights, women themselves SAM MOLEN ly got one tourna- Eastern Kentucky, Eastern Wash­ the country in which he was reared The words were "Tests okay!" And because of rocket powder, the ment backed off ington, and the University of Wich­ "Tests okay!" on the great new Stars and Stripes go up on Iwo CAROLINE ELLIS have found a more cogent weapon. If the pen is ita among the sixteen teams. and educated and did his first radio Jima. the board during the year before weapon of World War II, Sunflow­ mightier than the sword, so, too, is the silver another hove to, is about to call it Final game was won by Loyola work. He has been associated with er's Rocket Powder, turned out on History waits even now to record a season for academtic sports, how­ University of the South, of New a 12,000-acre plant of the Hercules this home-front story: to tell how voice of radio more persuasive than the hatchet Carry Nation the Radio Corporation of America used. ever. 9r1eans, with Sam's brnadcast go­ and with the National Broadcasting Powder Company at DeSoto. warplant workers on the plains of Last up for his roving micro­ mg overseas by short wave to the Company for the last twelve years, "Tests okay!" brought the British Kansas helped win battles that will Caroline Ellis has been in radio nearly fifteen years, and her phone was the National College armed forces. Supply Mission to DeSoto, followed stand with Tours and Crecy; to tell coming to Kansas City from the record has been spectacular. But as is true of many brilliant Athletic Association's western bas­ The Missouri Valley Big Six In­ almost immediately by the Soviet how Stalingrad became a name to ketball playoff, held in the Munici­ door Track and Field Meet, also post of television technical director Union Purchasing Commission, in challenge Constantinople. successes, the foundation of hers was driven deep in the solid rock of Rockefeller Center in New York, of creative living. pal Auditorium in Kansas City on held in the Municipal Auditorium, the anxious days of the summer of KMBC's "American Story," heard March 23-24, with teams from the was broadcast during March, and the home of NBC. 1943. Then ... every Tuesday, 8 :30-9 :00 p.m., Today when people ask Caroline what she talks about on the four districts west of the Missis­ Molen had, of course, covered the Construction of a KMBC televi­ Two and a half tons of the new CWT, is sponsored by the Citizens air, she replies, "Oh, anything that interests me." That usually sippi entered in the tourney. entire Big Six football season on a sion and facsimile laboratory for powder go out from DeSoto by fast War Manpower Committee and the The University of A1·kansas rep­ commercially sponsored series. Al­ express to an inland copper town, Sunflower Ordnance Works. throws them for the next ten lines of the script. What they the research and experiment which don't known is that what interests Caroline is something for the resented the Southeast district; together, Sam thinks it's been quite will engage much of Mr. Compton's Great Falls, Montana! There, great Written and produced by Gene Oklahoma A. & M. the Midland; a year, and so does KMBC. Dennis, coordinator of war activi­ time is already in progress on the Soviet transport planes pick up the book! load, fly it to Moscow. Days later ties of the station, it has a large Before she entered radio, Caroline had had outstanding thirtieth floor of the Power & Light Moscow radios, "Send more. Russia cast, including Mr. Dennis, as nar­ Bt.:iiding in Kansas City. will take all the powder you can rator, Lee Stewart, David Andrews, careers in three other fields: farming, journalism and retailing. Is He Is, Or At the time Mr. Compton's ap­ produce." Art Ellison and Bill Manning, with And when Caroline says farming, she means farming-cooking Rapidly changing military events pointment was made public, Mr. Now it goes by convoy, shipload Cree Hartley handling the sound for thrashers, breeding hogs to ship by the carload. Only when Is He Ain't! on the world front are constantly Church also announced the sale of after shipload, zigzagging over the effects. she was widowed did she seek a career outside her home. introducing new words in the daily the Midland Radio & Television; lanes of submarine-infested ocean Music is under the direction of The story begins with Burris Jenkins, when that nationally news. Realizing that it is almost Schools, Inc., to Gerry L. Taylor,: routes on the most dangerous pas­ P. Hans Flath, who uses the spe­ Celebrating her 905th broad­ impossible for the average listener sage of the North Atlantic ... the cially built studio organ and a known clergyman-publisher was making history on the old to have a full understanding of the president and active head of the! Murmansk run! mixed quartet of voices. A special cast of the KMBC Classic Hour BETTY PARKER ... schools. The organization will now\ Kansas City Post. Most women, even those who later scale the news without knowing the signifi­ At Llovd's in London and in Brit­ guest of the Sunflower anniversary heights, start out modestly in journalism. Caroline Ellis began on Arr-H 5, Mrs. Auhrey Waller cance of these new words from the be known as Central Radio & 'i'ele-11 tain's House of Commons it is program was Lt.-Col. Donald M. by writing editorials and a signed column for Dr. Jenkins, whose Cook, more firmly established world fronts, KMBC has established count1·y; furnishing clip sheets to vision, the Midland name being re­ known that 34 Allied ships have Hyde, commanding officer of the than ever with music lovers in a series of weekly quarter-hour pro­ home economists; and issuing pub­ tained by the Midland Broadcasting been lost in a merchant convoy of Sunflower plant, who spoke at the latter-day experiment in the Charles M. Sheldon type of journal­ the Heart of America, has re­ grams titled "The vVar's ~, ords." licity releases. She also did demon­ Company and KMBC. 38 vessels on one Atlantic crossing. conclusion of the show. ism had focused the eyes of the entire country upon his news­ Written and produced by KMBC's stration work and merchandising paper. cently been presenting a few coordinator of war activities, Gene for the Institute. The 'twenties arrived. Retailing burst like a rocket on the outstanding guest vocalists on Dennis, and narrated by Lee Stew­ Previous to the Meat Institute, her broadcast. art, chief announcer, each of these Miss Parker was with Swift & consciousness of career-minded women throughout this bright programs of "The War's Words" Company of Chicago as a test­ land. Midway of the decade, it occurred to Caroline that maybe And wheth­ includes the four most important kitchen economist. she'd like retailing. er it was words to gain prnminence in the Her affiliation with KMBC brings That was the beginning. The end was somewhat different. Humphrey preceding week's military accounts. her to a station with one of the Bogart or Many of the words are the names oldest and best established food­ Before she finished with retailing, she had been office manager, of cities, military leaders or world service departments in the counti-y, educational director-and buyer for one of Kansas City's largest Lawrence personalities, and, in past prn­ a station producing three home­ department stores. Ti b bet t in grams, some of the war words have maker programs daily, two of which Studio A re­ been the names of new and impor­ are devoted to foods. Miss Parker There was a shining new bauble called radio. Few people will handle both foods prngrams, c en t l y, de­ tant weapons in the military news. took it seriously. Caroline, who is both an iconoclast and a dram­ If the war word is the name of a the KMBC Food Scout at 8:15 a.m., atist at heart, believed that radio could be used to sell. Thus, pended on city or locale, the description in­ Monday through Saturday, and the when an advertising agency called her for consultation in 1932, who was cludes the historical backgrnund of KMBC "Happy Kitchen," at 9:30, looking and the word. Monday through Friday, and 9:15 Caroline casually produced a plan which was to revolutionize on Saturday. The "Happy Kitchen," department store advertising. The program she originated then, who was lis- CHARLES AVEY a quarter-hour strip throughout the with phenomenal results, is still on the air, unchanged as to tening. Look- week. has just been expanded to a format, content, or even time of day. ers said "Humphrey," listeners KMBC Will Open Radio half hom· on Saturday. vowed "Larry." Miss Parker is a graduate of one One of the largest mail order houses in the country wanted of the country's best known agricul­ Caroline. She became Mary Ward, speaking regularly on the air. But who it was, was Pvt. Institute K. C. June 11-29 tural colleges, Iowa State, at Ames, One of her talks sold 1617 pairs of hose; another, 9297 yards of Charles W. Avey, Jr., an air t ContintH•baritone BBC Salutes KMBC Milholland: LISTEN I NG POST published monthly, voice. He coached with Bernard except during summer, in behalf of "Upon this marble bust that is not I, U. Taylor of the Julliard School KMBC's Educational Department, Pick­ A five-minute BBC program "sa­ Lay the round, formal wreath that is not fame ..." of Music in New York City, wick Hotel. Kansas City 6, Mo. luting· the listeners of Radio Station KMBC in America" was heard from Her latest program, and one of the most successful, is "The when Mr. Taylor had a master Dr. Charles F. Church, Jr. London recently as part of a regu­ Magic Book," prepared in cooperation with the public schools of class in Kansas City in 1937, Director of Education la1· series of Thursday quarter-hom· Kansas City, for broadcast to the class room. Children love it, and has been a church soloist Tom Eells prngrnms, dul'ing which the British Assistant in Education and it is safe to say that they will remember the stories drama­ and guest radio singer since his Brnadcasting Corporation pays tized on "The Magic Book" for all of their lives. E. P. J. Shurick tribute to U.S. stations. Three sta­ KMBC's "American Story" goes on the air from Studio A, Gene D~nni~, directing;_ David Andrews ~acing th~ center micro~hone. graduation from the University Director Promotion and Press Relations tions rnceive the salute at each P. Hans Flath, KMBC's director of music, is at the console, d1rectmg the mixed quartet w_hich furnishes the musical of Kansas in 1942. Helen L. Slater, Editor broadcast. Prngram was heard in background for the production. The show is sponsored by the War Manpower Committee and Hercules Powder. Kansas City on 15,310 kc. ! CULTURAL PROGRAMS FOR THE MONTH

ALL TIMES CENTRAL WAR TIME. KMBC "SCHOOLHOUSE OF THE AIR," MWF, 2:15 P. M. WEDNESDAY FRIDAY

2:15 P.M. FUN WITH FACTS 2:15 P.M. THE MAGIC 6:15 A.M. PHIL EVAN~FARM COUNSELOR BOOK From the KMBC farm. Science and history of the region with a different class on the air each week from KMBC School­ Caroline Ellis tells stories 6:45 A.M. MORNING DEVOTIONS house, for upper elementary grades. for primary grades from the pages of"TheMagic Inspirational thoughts far the day with Evan Fry, 2:30 P.M. NEW HORIZONS hymns. ( Also Saturday.) World geography on American School ol the Air. Book," in this KMBC Schoolhouse series. 8:00 A.M. SALUTE TO THE STARS AND 9:00 P.M. GREAT MOMENTS IN MUSIC STRIPES Excerpts from great operas, operettas. 2:30 P.M. THIS LIVING Band music and news of men and women in the WORLD armed forces. ( Also Saturday.) Current events and post­ war problems drama­ 8:15 A.M. THE FOOD tized on the American SCOUT 2:15 P.M. THE CLASSIC HOUR School ol the Air. Local Fruit and vegetable Mrs. Aubrey Waller Cook, pianist. student groups appear news from the Kansas on the air during the 2:30 P.M. TALES FROM NEAR AND FAR last 10 minutes ol the FFAN HEYSER City Produce Terminal Modern and classical stories on American School Producer of ( Also Saturday.) program to discuss the "The Magic Book" of the Air. problem ol the day. 5:15 P.M. THE WAR'S WORDS 8:30 A.M. THE HAPPY Listeners gain an understanding of unfamiliar HOME WITH terms in war and world news. CAROLINE 9:45 P.M. HEAR THE HEART OF AMERICA ELLIS Special events of and far the Heart of America. F r i e n d I y philosophy 8:45 A.M. GARDEN GATE with KMBC's nationally­ "Old Dirt Dobbe," on gardening pleasures and known woman commen­ LEE STEWART problems. tator. (Also Saturday.) KMBC's Chief DAILY NEWS SERVICE Announcer HENRY GOODMAN 10 :05 A.M. LET'S PRETEND 9:15 A.M. LIGHT OF THE WORLD 6:00, 7:15, 8:25, 9:45 A.M., Monday through Dramatic adaptations of Day to day dramatization of the Bible. Saturday. 12:00 Noon, 12:55 P.M. Saturday. fairy tales and original fantasies by Nila Mack. JOHN CAMERON SWAYZE 9:30 A.M. KMBC HAPPY KITCHEN 12:00 Noon, 12:55 P.M., Monday through Friday. Recipes and cooking helps with KMBC's home 7:15, 9:45 A.M., 12:00 Noon, 1:55, 6:00, 9:30 11 :30 A.M. COLUMBIA economist. ( Also Saturday.) COUNTRY P.M., Sunday. JOURNAL 11 :00 A.M. KATE SMITH ERLE SMITH, NEWS Farm experts and guest Monday through Friday. EDITOR speakers, with impor­ 3:25, 6:00, 9:30, 11 :00 tant farm legislation 12:20 P.M. FEED LOT CHATS P.M., Monday through reported by C h u c k Talks far farm folk by KMBC's farm counselor, Saturday. Worcester. Phil Evans, from the KMBC farm. THE WORLD TODAY 5:30 P.M. THE BIG BROTHER CLUB 1 :25 P.M. CAMP FIRE MRS. COOK 6:15 P.M., Mondav G!RLS """ "':J:c C!a~~:~ .'-fc:.::-" Cniicfren's program featuring ad,enlures .:,( through Saturday. · Smokey Parker, Cowboy singer. 2:00 P.M. REPORT TO THE NATION JOSEPH C. HARSCH 6:25 P.M., Monday 3:00 P.M. REPORT FROM WASHINGTON through Friday. 3 :30 P.M. ASSIGNMENT HOME BILL HENRY Problems of service men returned to civilian life. 7:55 P.M., Monda Y ED MURROW 4:00 P.M. PHILADELPHIA ORCHESTRA 2:15 P.M. INSIDE THE NEWS through Friday (Ned Ace CBS Newsman KMBC Schoolhouse program with Erle Smith and Calmer, Saturday, Sunday.) One of America's great symphony groups. student newscaster reviewing events of the week 5 :15 P.M. THE PEOPLE'S PLATFORM for upper elementary and high school audience. CBS NEWS ROUNDUP-12:00 Midnight, daily. NEWS OF THE WORLD--8:00 A.M., Sunday. Guests hold an informal discussion of social, 2:30 P.M. sc1::NCE FRONTIERS EDWARD R. MURROW-12:45 P.M., Sunday. economic, and political issues. Careers in science dramatized as part of CBS WORLD NEWS TODAY-1:30 P.M., Sunday. American School of the Air. WILLIAM L. SHIRER-4:45 P.M., Sunday. EDWIN C. HILL, HUMAN SIDE OF THE NEWS SUNDAY 5:15 P.M. JIMMY CARROLL SINGS 5:15 P.M., Tuesday. Musical program with orchestra and chorus. 8:30 A.M. LITTLE OFFICE BEHIND THE (Also Wednesday and Friday). CHURCH ORGAN 8:00 P.M. LUX RADIO THEATER Ministers and laymen get together far an in­ Presentation of important screen plays from formal round table on present-day problems. radio's best-known theater. "SCHOOL OF THE AIR" 9:00 A.M. CHURCH OF THE AIR MONDAY-SCIENCE FRONTIERS Services conducted by representatives of the ...... ' . . April 2 Drugs and Doctors-Pharmacology major faiths. ••·•TUESDAY " 9 Electronic Age - Electrical En- 10:30 A.M. WINGS OVER JORDAN gineering Spirituals and religious talks. 2:15 P.M. TWIN ORGANS " 16 The Microphone-Radio Engineer­ 11 :00 A.M. STONE CHURCH SERVICE P. Hans Flath and Leigh ing Stone Church Choir and speakers in morning Hovens in a quarter " 23 Charting the Course-Cartography worship originating at the church. hour of the best that TUESDAY-GATEWAYS TO MUSIC 11 :30 A.M. TRANSATLANTIC CALL modern and classical April 3 The Story of the Dance Britain and America meet each other, creating music offers. " 10 Pan America an understanding that makes far good will and enduring peace. 2:30 P.M. GATEWAYS TO " 17 America Singing MUSIC " 24 With Our Fighting Men 11:30 P.M. PROBLEMS OF THE PEACE From folk song to sym­ WEDNESDAY-NEW HORIZONS Dr. Lyman Bryson, CBS director of post war phony on A m e r i c a n April 4 Fuel For Power-Ruhr Valley studies and educational broadcasts, discusses School of the Air. " 11 World Port-London world crises. 8:30 P.M. THE AMERICAN " 18 United By Steel-Chicago 2:00 P.M. NEW YORK PHILHARMONIC­ STORY " 25 World Communication-New York SYMPHONY Dramatized stories of THURSDAY-TALES FROM FAR AND Distinguished leaders of science in intermission fighting men and the NEAR talks. men and women on the P. HANS FLATH Director of Music April S Freddy the Detective 4:00 P.M. THE FAMILY HOUR production lines. " 12 He Wouldn't Be King Patrice Munsel, soprano, and a varied musical 9:00 P.M. SERVICE TO THE FRONT " 19 Johnny Tremain program. How the army trains and equips the men who go " 26 The Arkansaw Bear 6:15 P.M. OF HEALTH AND HAPPINESS into battles. FRIDAY-THIS LIVING WORLD Stories of doctors and medicine. 9:45 P.M. CONGRESS SPEAKS April 6 Frontiers For Youth 8:00 P.M. RADIO READER'S DIGEST Members of Congress on important subjects. " 13 Peace and the Americas Dramatizations from the pages of the magazine. " 20 Is World Organization Possible? 10:30 P.M. "THIS IS MY BEST"-Orson Welles 10:30 P.M. KATE SMITH HOUR Dramatization each week of a different work, " 27 Understanding Our World Kate Smith, Ted Collins, and a weekly galaxy of considered by the author to be his best. guest stars. November, 1945 Kansas City Phllhannonlc Orchestra Goes on Air for Twenty-Week Serles

Another brilliant seai;on of half­ Teachers' Outlines hour concerts by the Kansas City Philharmonic orchestra under the Available for Three d i" r e c t i o n of 'Schoolhouse' Programs Efrem Kurtz began on Oc­ tober 25 over Outlines are now available to station K M B C teachers who would like to have and wi 11 be them for use with the KMBC heard each Schoolhouse series (heard daily Thursday night at 2:15 CST). The programs for at 7 o'clock for which outlines are prepared in­ a 20-week clude "The Magic Book," "Fun period. With Facts" and "Music Time." Broadcast from the Musician's Teachers who would like this association clubrooms in Kansas extra help in classroom utiliza­ City, selections played on the pro­ tion will receive outlines each grams thus far have ranged from week in advance of the pro­ a toccata by Bach to dances from grams, upon request. a current Russian opera by Khat­ For this service, teachers are invited to write a card or letter, chatourian. listing the programs for which THE PEOPLE, INCORPORATED ..• Last year the initiation of a full series of broadcasts of the 85-piece outlines are desired, and address Mayor John B. Gage (third from left) appeared with the ca~t of "The People, orchestra placed Kansas City in a the request to KMBC School­ house, Pickwick Hotel, Kansas Inc." on the first broadcast of the·2S-week series. Others pictured, left to right, class with New York, Boston, City 6, Missouri. are: Fran Heyser, KMBC production manager; .Lynn Rowan; Gene Dennis, special Detroit, San Francisco and Los Angeles, the only other cities hav­ Any comments or suggestions events director; Lee Stewart, head announcer, and Bob Liggett, continuity chief. you may wish to offer concern- . Slml.Phonv 2:roups with .lL<;.QJn­ pletely sponsored radio season. In ~ffig-the-· prog,.:ar.l1s nttincd above, 1943, the orchestra broadcast a or "Inside the News" and "High Manuals for American series of four concerts. School Curtain Call," will be Munldpal Problems School of the Air Now Randolph E. Walker, president very much appreciated. of the Aireon Manufacturing com­ Being Mailed Teachers pany, sponsor of the concerts, re­ In addition to widening the or­ Are .the Theme of marked: "In sponsoring the 1945-46 chestra's audience, the broadcasts season, we hope to interest thou­ in past seasons have helped to in­ Your request for the 1945-46 sands of additional people in this sure the organization's permanence '1he People, Inc." CBS American School of the Air great civic organization." in the city by increasing its income. calendar manuals will be filled In commenting further upon the KMBC personnel assigned to the as quickly as more manuals are weekly broadcasts, Dale M. Thomp­ The People, Inc., a new series of received from New York. There broadcasts are the same as last has been an unprecedented vol­ son, president of the Kansas City year, with Gene W. Dennis as pro­ programs now in its ninth week Philharmonic association, said, "It ducer and announcer, and Lee Stew. over KMBC, is proving an excep­ ume of requests for these man­ pleases us, especially, that the med­ tional success in educating listeners uals, requiring an additional art as program narrator. order from the Columbia Broad­ ium of broadcast will, for the third P. Hans Flath, KMBC's director as to the functions of various phases consecutive year, permit thousands of music, acts as a liaison between of city government and the develop­ casting System. Therefore, it has of people in this area to hear and ment of public facilities in Kansas been impossible for all requests the station and Mr. Kurtz in build­ to be promptly filled. enjoy the Kansas City Philharmonic ing the musical part of the pro­ City. . orchestra on their radios." gram to fit radio audience. A dramatic series presented m In the meantime, please follow cooperation with Dr. W. D. Bryant the schedule of this series as it of the Kansas City department of is listed on page four of LISTEN­ research and information, the shows ING POST. The programs are are enacted by members of the outlined for you there as they KMBC talent staff. Leading city will be broadcast daily from officials, including Mayor John B. KMBC at 2:30-3:00 p.m. CST. Gage, also have appeared on the series. 0 ket and the expanding Kansas City Transcriptions For Schools aviation program also will be Transcriptions of the program, dramatized. "City Operation" will on the air at 9:45 Thursday nights. explain how municipal employees will be available for the use of are hired and how city property is social science classes of the Kansas insured. On other programs of the City public schools. series listeners will hear how a city Beginning with a dramatic mon­ ordinance is drawn up and passed, tage explaining the scope of city and how the city government main­ government, the series has brought tains relations with state and fed­ before the audience the stories of eral administrative bodies. the city's post-war public works projects, the parks and play­ grounds, the welfare services, health services and the fire depart­ Series for Veterans ment. Four programs entitled" Attorney Shows On Many Subjects for the Veteran," a public service The program scheduled for No­ presented by KMBC in cooperation vember 15 deals with the city's food with the American Bar Association, inspection service. Subsequent brings a panel of four Kansas City shows will present the story of the lawyers along with members of the PHILHARMONIC GOES ON THE AIR ... police department, an explanation KMBC staff giving authoritative The first concert in the Kansas City Philharmonic series being broadcast this of city planning and zoning, a answers on veterans' rights and glance into the municipal courts. benefits. The programs are being year over KMBC. Randol.oh Walker, president of the Aireon company, sponsor Developments in public works, the broadcast on KMBC at 9 :45 on of the orchestra's radio programs, is shown to the right of the microphone in the municipal auditorium, the city mar- Friday evenings. background. 2 LISTENING POST LISTENING POST 3 All Student Casi KMBC Microphone Chosen lo Ad on The Story of Broadcasting To Cover Leading The following concludes the story of broadcasting as illustrated by the lifetime ex­ periences of Arthur B. Church, a radio _aioneer in the founding of KMBC of Kansas City. Curtain Call Show This is in recognition of broadcasting's 25th anniversary. "Big 6" Grid Games

"Curtain Call," the new Friday Football with a local flavor has program on the KMBC School­ From its early beginning the growth of KMBC is much the been dished up generously to micl­ house, a series of damatic sketches dlewestern radio-grid fans this sea­ with an alL same as that of many other successful radio stations. In Arthur son by station student cast, is B. Church, KMBC is fortunate in having a man who recognizes KMBC, with di­ THE proving an ex­ rect coverage of tremely effective and respects the responsibilities of radio to the highlight workshop for the home and the community. From the very "Big 6" game of the speech class­ each week. A ~W~l~l es of the greater beginning, KMBC was operated on the prem­ KMBC original SHOW IN TOWN! Kansas City ise that the free use of the human voice had s o m e seasons high schools, Dr. past, this listen­ Charles F. its obligations not just to itself, but to the er service will Church, KMBC's director of edu­ general welfare of the people it serves. Pos­ throughout the 1945 sea­ cation, announced, in reviewing the son. progress of the program recently. sibly one of the truly underlying reasons for While the easy way out would be The All City High School Radio the rapid growth and ready acceptance of to feed network originations of the Workshop group from which "Cur-' Miss Ruth Castle (left), s.'Jeech instructor at Southwest High school and Columbia Broadcasting system to tain Call's" progTams are cast were radio in the American home can be found in satisfy football appetites on Sat­ director of the Friday KMBC "Schoolhouse of the Air" series, and Fran Heyser MISSOURI'S GOVERNOR SPEAKS ... chosen by competitive tryout from such sound management by stations that urday afternoons, KMBC sends its the most promising students in each (right), .orogram director of KMBC and adviser on the "Curtain Call" program, The Eagle Scout Court of Honor in Kansas City on October 14 was highlighted own sports department, headed up of Kansas City's high school speech prepare a group of high school students to take part in a dramatic sketch. ARTHUR B. CHURCH constitute the system of American broad­ by an address by Phil M. Donnelly, Governor of Missouri. The event, held in by Sam Molen, into all cities of the classes. From these tryouts. Miss casting. the Music Hall of the Kansas City Municipal Auditorium, was broadcast over Middle West which prove to be the Ruth Castle, director of the Friday KMBC and included a talk by H. Roe Bartle, Kansas City Boy Scout Chairman. focal points of interest as the grid Schoolhouse series, and Fran Hey­ - ·------season progresses. Tentative broad­ ser, KMBC production manager, E.Blagburn, Miller andMamie Betty E. RoseMiller, Tollett. Rufus BIii Griffith Added ------, cast schedules indicate that the and adviser for the "Curtain Call" Manual High School, instructors, KMBC microphone will travel more programs, chose a group of forty­ Charles G. Fairchild and Miss Eliza- * Hobby Lobby Show than 4,000 miles this year to make four student actors who rotate in such a service possible. beth Pugh: Merri Lee Buck, Joe ',, Clubmen Receive the casts of the weekly dramatic Castrianni, Mary Guthery and To News'aslIi Slaff For like anv well managed broadcasting station today KMBC Games which remain to be broad­ sketches. Herbert Skillman. Has Big Audience cast under this intensive coverage, Before coming to the KMBC From Northeast High School ' is not operated· within the limitations of the bare definition of Smith's Newscasts subject to last-minute changes to studios to be given a final coach­ under Miss Helen Hobbs: Anna Bill Griffith, another expertly the word, "radio." Broadcasting is something more than a profit Most Americans have hobbies, , assure the top game of the day are: ing on microphone technique and Marie Dee, Freda Harger, Jack La­ Nov. 10, Kansas vs Marquette at qualified newsman, joined KMBC's making venture. Entertainment is of course one of its primary and like to talk about them, just other details by Mr. Heyser, mem­ Brnzzo and \Vanda Joy Mann. news staff last month to take over During Lun,hllme as they like to hear other people Milwaukee; Nov. 17, Missouri vs bers of the cast of each week's play From Paseo High School, Miss the 6 o'clock, 7:15, 8:25 and 9:45 responsibilities, particularly when considering those thousands talk about theirs. Oklahoma at Columbia; and Nov. hold two rehearsals at the Board Pauline Wolfe and Alfred B. Rich­ morning newscasts formerly han­ This is probably the basic rea­ 24, Kansas vs Missouri at Kansas of Education offices with Miss mond, instructors: Harriet Bigus, off the beaten track of civilization. But the real wealth of With the American businessman dled by Henry Goodman, who moves son for the tremendous appeal City. Prior to November 10, KMBC Castle. Eugene Gelhaar, Herb Knapp, radio's good can be measured by its civic awareness of respon­ faced by post-war economic and re­ of Hobby Lobby, heard on already has given the play-by-play One of the most outstanding Mary Miner and Philip Rothblatt. into the noon hour and Sunday conversion problems radio station KMBC at 8:30 Thursday nights, of seven other games. members of the ~'orkshop, Charles Southeast High School, instruc­ broadcasts, Erle Smith, managing sibility to community life. KMBC has instituted a public to listeners all over America. Holt of Wyandotte High school, tors, Miss Maria Theresa Fetters news editor of KMBC, has an­ The City National Bank and spirited service to Kansas City civic A private Gallup poll showed Trust company of Kansas City has been selected as the regular and Miss Ethel Graham: Jean nounced. organil'ations through the medium Hobby Lobby was being· heard student announcer of th~ series. Frerkiug, v 1rg1ma Henry, Don sponsors the broadcasts. Mr. Griffith brings to KMBC a of -specially prepared newscasts for on more than two-thirds of all Other members of the All City Newsom and David Smalley. wealth of editorial and newscasting * tuned-in sets in the broadcast High School Radio Workshop Frnm Southwest High School, direct transmission into club meet­ ·experience. A native Kansas Citian, ing places during the noon hour. area. It once was voted the group are: under the instruction of Miss Ruth outstanding "idea show" by From Central High school, under Castle and Miss Grace Morgan: he was educated in Kansas City, What broadcasting can mean in its fullest sense explains the Karl Koerper, vice-president and "Lef sPretend" a Popular Kansas, public schools, attended the radio editors of the country, and the instrnction of Miss Virginia Judy Channon, Elizabeth George, significance of ~he expression, "that institution called KMBC managing director of KMBC, an­ has had more publicity clippings Robertson and Mrs. Rebecca Tom­ Jim Hawes, Dale Helmers, Bill Junior College there, and was grad­ nounces that Erle Smith, KMBC than those two top comedy Chlld' s Educatlonal Show lin: Nancy Guilhams, John Jeffrey, Latimer and Roger Zinn. uated from the University of Kan­ of Kansas City." news editor, is handling the copy shows, Fred Allen and Jack Jr., Mickey Maddox, LeRoy Mc­ W estptort High School, Miss sas with a degree in journalism. and microphone duties. The news­ Benney. Lessons in right, justice, equality Cracken and Patricia Ann McLain. Alicia Keller and Edwin J. King, As a member of the staff of the An institution promoting education, directly and In this show packed with From East High School, under instrnctors: Sonya Buffington, casts are of th1·ee to five minutes and humanity continue to reach Kansas City Kansan, Mr. Griffith indirectly moulding the minds of those with whom it duration, depending upon the extent human interest, listeners are in­ Miss Grace Breen and Miss Ena Charles Cohen, Arthur Hanson, vited to write in about their children through the palatable med­ reported on every run except so­ of available newsworthy material. Van Natta: Juanita Dillard, Mar­ Bill Leake and Grace Spong. comes in contact! hobbies. The most interesting ium of fairy tales in the "Let's garet GimmatTo, Carl Hicks and Wyandotte High School, Miss ciety-city hall, police, Chamber of Kansas City organizations re­ Pretend" program on Saturday Commerce, sports, federal court. are selected, and the unusual Larry Lunceford. Florence Hoar, instructor: Fred An institution of public service, always ready and ceiving this unusual service include hobbyists are awarded a trip to mornings at 10 :05 to 10 :30 over From Lincoln High School, J. Crnss, Stella Goldfine, Charles Holt Eventually he became assistant city the Advertising and Sales Execu­ New York to talk on Hobby KMBC. Oliver Monison, instructor: La Vern and Don Seamana. willing to assist in times of need! editor of the newspaper, and at the tives' club, Mondays; the South Lobby about their avocations. Radio's most awarded children's time he left newspaper work for the The program is rounded out An institution for better government, a great public Central Businessmen's club, Tues­ program, now well into its thir­ radio, he was acting city editor and days, the Kansas City Chambel' of by music of Dudley King and teenth year, "Let's Pretend" is an editorial writer. auditorium in which every man has equal opportunity Commel'ce, Wednesdays, the Rotary his orchestra, and by guest stars of first magnitude. written, produced and cast by Nila Mr. Griffith, during his news­ of expression ! club, Thul'sdays, and the Real Mack, originator of the series. paper career,, carried on news Estate board, Fridays. broadcasts for another Kansas City Erle Smith heads up what is station as a sideline, and subse­ An institution for better understanding of world quently was made news editor of affairs, giving the man on the street clearer insight acknowledged as one of t'aclio's top the station, taking up full-time individual station news depart­ radio work. into problems even in the furthermost corners of the ments. \Viele recognition has been earth! given KMBC during- the war for its intelligent and rapid handling of important news breaks. Trans­ Oldest Interview Show radio was recently added to the * station's wire services, including Marks 14th Anniversary Associated P1·ess and United Press. The record speaks for itself that KMBC has made a deter­ In celebration of the simultane­ mined effort to live up to all its responsibilities. While situated ous twenty-fifth annivernary of New York Phllhannonic radio and the fourteenth year on away from such broadcasting centers as New York, Chicag·o the ait· of Vox Pop, the granddaddy and Los Angeles, this Kansas City radio station at the cross­ Returns After Vacation of all radio interview programs, an unusual broadcast of Vox Pop was roads of America has made a name for itself by operating on built on the historical highlights the network principle of qualified and thoroughly trained per­ After its first vacation since g·o­ of the series for November 5. ing on the Columbia netwol'k 15 The program was number 959, sonnel in its many organizational branches. While one of the yeal's ago, the New Y Ol'k Phil­ and originated in a midtown New original basic CBS affiliates, KMBC has not lived off the glory harmonic returned to CBS and York hotel where the show had KMBC for the winter season, again HEALTH IS A TOPIC ... been broadcast many times in its of its network programs but has supplemented them at 2 p.m. CST Sundays. Arthur FOR BENEFIT TO THE COMMUNITY . . . Meeting in the KMBC studios, nationally known authorities on medicine were early network days. The show has with an extensive talent staff of its own headed up Roclzinski, musical director of the traveled 260,088 miles from 1940 Tim West (center) hands out to Big Brother Club members citations awarded heard in a discussion, "Medical Care for the American People." Left to right to the J ap surrender and has visited by personalities of national prominence. orchestra, conducted the opening program on October 7. Talks on periodically by the club to the youth or youth group accomplishing the greatest are Representative Andrew Biemiller, Dr. Morris Fishbein and Dr. Louis H. 225 military and naval installa­ tions, armament plants and vet­ science continue during intermis­ constructive good to the community. Big Brother Club is heard over KMBC at Bauer. Program was aired over KMBC on October 17. erans' hospitals. sions. 5:30 daily. CULTURAL PROGRAMS FOR THE MONTH

ALL TIMES CENTRAL STANDARD TIME. KMBC "SCHOOLHOUSE OF THE AIR," MONDAYS THROUGH FRIDAYS, 2:15 P. M. SCHOOL OF THE AIR MONDAY-THE STORY OF AMERICA 2:15 P.M. CURTAIN CALL 6:15 A.M. PHIL EVANS-FARM COUNSELOR November 19-The Case of Peter Zenger A 15-minute dramatic program, with a cast of From the KMBC farm. November 26-The First Thanksgiving high school students. December 3-Through the Cumberland Gap 6:45 A.M. MORNING DEVOTIONS December 10-Jefferson and Independence 2:30 P.M. TALES FROM Inspirational thoughts NEAR AND for the day with Evan TUESDAY-GATEWAYS TO MUSIC FAR November 20-Carmen Fry, hymns. ( Also Satur­ Classic and m o d e r n day.) November 27-Thanksgiving December 4-South of the Border stories in this series on literature. 7:45 A.M. UNION December 11-Rounds and Fugues STATION WEDNESDAY-MARCH OF SCIENCE 7:00 P.M. THE ALDRICH The roving microphone November 21-lnsect Killers FAMILY interviews a cross-sec­ November 28-Vitamins Comedy built on the tion of America in December 5-Wonder Drug hazards of being a Kansas City's Union December 12-Thicker Than Water youngster of high school Station. age. THURSDAY-THIS LIVING WORLD FRAN HEYSER 8:15 A.M. THE FOOD November 29-The Road to Manila 7:30 P.M. KATE SMITH Adviser for SCOUT December 6-Permanent Military Training SINGS "Curtain Call" December 13-Japan's Road Fruit a n d vegetable news from the Kansas GENE DENNIS FRIDAY-TALES FROM FAR AND NEAR City Produce Terminal of "Union Station" November 23-Q-Boat (Also Saturday.) and "The People, Inc." November 30-Mayflower Boy December 7-ln Desert and Wilderness 8 :45 A.M. GARDEN GATE 8 :30 A.M. THE HAPPY HOME WITH CARO­ December 14-Pecos Bill "Old Dirt Dabber" on gardening pleasures and LINE ELLIS problems. Friendly philosophy with KMBC's nationally­ known woman commentator. (Also Saturday). 10:05 A.M. LET'S PRETEND Dramatic adaptations of fairy tales and original 9:30 A.M. KMBC HAPPY KITCHEN WITH DAILY NEWS SERVICE fantasies by Nila Mack. BETTY PARKER BILL GRIFFITH Recipes and cooking helps with KMBC's home 6:00, 7:15, 8:25, 9:45 A.M., Monday through 10:30 A.M. THE BILLIE BURKE SHOW economist. (Also Saturday.) Saturday. 12:00 Noon, 12:55 P.M. Saturday. A hall-hour of comedy. HENRY GOODMAN 11 :00 A.M. KATE SMITH SPEAKS 12:25 P.M. MAN ON THE FARM 12:00 Noon, 12:55 P.M., Monday through Friday. Farm fun-lest featuring Chuck Acree. Commentaries on American life. 7:15, 9:45 A.M., 12:00 Noon, 1:55, 6:00, 9:30 P.M., Sunday. 1 :30 P.M. CAMP FIRE GIRLS 12:20 P.M. FEED LOT CHATS Talks for farm folk by KMBC's Phil Evans, ERLE SMITH, NEWS 5:15 P.M. THE PEOPLE'S PLATFORM from the KMBC farm. EDITOR Guests hold an informal discussion of social, 3:25, 6:00, 9:30, 11 :00 economic, and political issues, with Lyman 2:15 P.M. KMBC SCHOOLHOUSE P.M., Monday through Bryson as chairman. Saturday. 10:30 P.M. REPORT TO THE NATION 2:30 :P. M. CBS AMERICAN SCHOOL OF THE JOSEPH C. HARSCH AIR 6:25 P. M. Monday, through Friday. 5:30 P.M THE BIG BROTHER CLUB ROBERT TROUT Childl·en's program featuring adventures of 6:25 P. M. Saturday, Tim West, the trail scout. 8:00 A.M. COLUMBIA COUNTRY JOURNAL THE WORLD TODAY Farm experts and guest speakers with important BILL GRIFFITH farm legislation repqrted by Chuck Worcester. 6:15 P.M., Monday Newcomer to KMBC through Saturday. News Department 8:30 A.M. LITTLE OFFICE BEHIND THE BILL HENRY CHURCH ORGAN 7:55 P.M., Monday through Friday (Ned Ministers and laymen get together for an in­ formal round table on present-day problems. 2:15 P.M. INSIDE THE NEWS Calmer, Saturday, Sunday.) KMBC Schoolhouse program with Erle Smith and CBS NEWS ROUNDUP-72:00 Midnight, daily. 9:00 A.M. CHURCH OF THE AIR student newscaster reviewing events of the week EDWARD R. MURROW-72:45 P.M., Sunday. Services conducted by representatives of the for upper elementary and high schol audience. WILLIAM L. SHIRER-4:45 P.M., Sunday. major faiths. EDWIN C. HILL, HUMAN SIDE OF THE NEWS 10:30 A.M. WINGS OVER JORDAN 2:30 P.M. THE STORY OF AMERICA 5:15 P.M., Tuesday. Spirituals and religious talks. Pioneer and frontier history of the United States. 11 :00 A.M. STONE CHURCH SERVICE Stone Church Choir and speakers in morning 7 :00 P. M. VOX POP worship originating at the church. The original quiz program. 11 :30 A.M. TRANSATLANTIC CALL 8:00 P.M. LUX RADIO THEATER Britain and America meet each other, creating Presentation of imoortant screen plays from 2:15 P.M. FUN WITH an understanding that makes for good will and radio's best-known theater. FACTS enduring peace. Science and history of 12:25 P.M. THE VOICE OF YOUR LIBRARY 9:00 P.M. SCREEN GUILD PLAYERS the region for upper 12:30 P.M. PROBLEMS OF THE PEACE Screen stars in excellent film adaptations. and elementary grades. - Dr. Lyman Bryson, CBS director of post war studies and educational broadcasts, discusses world crises. 2:30 P.M. MARCH OF SCIENCE I :00 P.M. STRADIVARI ORCHESTRA The m o d er n world, 2:00 P.M. NEW YORK PHILHARMONIC SYM- 2:15 P.M. THE MAGIC BOOK down to radar and PHONY . Favorite children's stories, dramatized by plastics. Distinguished leaders of science in intermission JOE MARSHALL KMBC's Caroline Ellis for kindergarten and on "Fun with Facts" talks. elementary grades. · 6:15 P.M. OF HEALTH AND HAPPINESS Stories of doctors and medicine. 2:30 P.M. GATEWAYS TO MUSIC From folk song to symphony on the American 8:30 P.M. STAR THEATER School ol the Air. '¾ 2:15 P.M. MUSIC TIME LISTENING POST, published monthly, except 8:00 P.M. STARRING HELEN HAYES A carefully planned music lesson for elementary during summer, in behalf of KMBC's Education One of America's greatest actresses in some of grades. Department, Pickwick Hotel, Kansas City 6, Mo. her greatest plays. 2:30 P.M. THIS LIVING WORLD The problems of a world at peace, with Quincy Dr. Charles F. Church, Jr. 9:00 P.M. THE FORD HOUR Howe, CBS news analyst, as narrator. Director ol Education Starring Jo Stalford and Lawrence Brooks. 7:00 P.M. THE KANSAS CITY PHILHAR­ E. P. J. Shurick MONIC ORCHESTRA Director Promotion and Press Relations 9:45 P.M. CONGRESS SPEAKS 9:45 P.M. THE PEOPLE, INC. Emily Watson, Editor Members of Congress on important subjects. Problems of city government dramatized. FROM KMBC -IN THE HEART OF AMERICA- KANSAS CITY December, 1945 Miss June Marlin Voice of Your Library lndependen,e Messiah Chorus Sends Into 26-Week Series Joins KMBC Stall "The Voice of Your Library," Oratorio Coast to Coast Over KMBC a five-minute program to ac­ quaint the public with services available at the Kansas City This year, Independence, Mis- siah," led Mrs. George H. Hulmes, As Home E,onomist Public Library, has just com­ souri has leaped into prominence as then director of the Stone Church pleted a 13-week series so bene­ the home of President Harry S. Choir, to the decision to make the ficial to radio listeners that the Miss June Martin of Chicago took feature will be continued on the Truman, but those who love the oratorio an annual affair, a Christ­ over the post of KMBC's director of KMBC schedule for twenty-six classic Christmas music brought to mas gift of good will from the home economics on December 1. additional weeks. radio audiences annually have long church and the chorus to the com­ Miss Dorothea Hyle, chief of known the community as the home munity. Since that time, the In­ She will handle the Food Scout pro­ circulation of the Kansas City gram from the Kansas City Pro­ Public jibrary, will discuss each of the Independence Messiah Choir. dependence Messiah Chorus has duce Terminal at 8:15 Monday week, as in the past, some The Choir has for eight years sung grown to 253 members of all de­ Through Saturday, and the Hannv special phase of service which a superb rendition of Handel's ora- nominations. Many of the charter the library is equipped to give torio over the Columbia Broadcast- members of the Chorus still are Kitchen program at 9 :30 on Mon­ to its oatrons. day through Friday and 9:15 on ing system through KMBC. with the .group; others have sent Saturday. The Christmas musical feature their children to take their places. A graduate of the University of was broadcast from 10:15 to 11:15 Since 1937, the good-will gift Minnesota, where she majored in Holiday Stories On p.m. CST on Sunday, December 23. originally intended for the commun­ ity of Independence, has become a home economics and public speak­ The annual Christmas rendition ing, Miss Martin is a nationally of "The Messiah" has been a tra- gift to the nation. The Independence KMBC Sthoolhouse origination of "The Messiah" has known food expert, having con­ dition in Independence since 1916, been broadcast coast to coast over ducted cooking schools from Cali­ when a chorus of 160 voices from fornia to Ohio as a representative The schoolbell will ring at 2 :15 C B S stations through KM B C. the congregation of the Reorgan- B road cast s are mad e f rom the Stone of the National Livestock and Meat p.m. on KMBQ during the Christ­ ized Church of Jesus Christ of Bo:>rd_ . ______-----~- •• as-·~M?'e--will.-he-en­ Church in Independence, home_ of Latler nay Saints iff(lijf1,'l1e·c;s•'atorto -the central congi=-egitio;; - of~ tlu! tertainment instead of lessons. on the occasion of the general Reorganized Church of Jesus Christ Schoolhouse listeners will get a conference of the church. The per- of Latter Day Saints. Station Christmas treat in the form of fav­ formance proved so successful it KMBC also carries a regular Sun­ orite stories dramatized and holiday had to be repeated twice to ac- music. day morning program at 11 a.m. commodate all who wished to hear, featuring Stone Church choir and The big KMBC storybook will and in the same year, the Independ- speakers throughout the year. open on Monday, December 24, ence Messiah Chorus was invited to when "The First Christmas" will be The Messiah Chorus is directed join the Kansas City Symphony by Franklyn Weddle, musical direc- narrated by Frank Luther, national­ Chorus to make up a chorus of 500 t or f or the Stone Ch urc h and ly known as a favorite teller of voices to sing "The Messiah"· in old children's stories. Convention Hall. founder of the newly formed Inde­ On Christmas day, the cast of pencence Little Symphony, which the KMBC "Magic Book" will be The enthusiasm of the Kansas will accompany the chorus in this heard in "The Little Christmas City area audience for "The Mes- year's local performance. Tree," so popular last year with the Schoolhouse audience. On W ednes­ day, December 26, "The Little Match Girl," Hans Christian Ander­ sen's classic, will be presented by Frank Luther, with English Christ­ mas carols filling out the program. JUNE MARTIN . . . On Thursday, at "Music Time," selections from "The Nutcracker Following her appearances with Suite," always popular with chil­ the cooking schools, Miss Martin dren, will be broadcast. Friday's became affiliated with the Consoli­ program also will be musical, bring­ dated Edison Company in the home ing special seasonal selections. economics deoartment. In addition On December 31, the "Magic to lecturing, conducting cooking Book" cast will present a dramati­ schools and testing and originating zation of "Cinderella." Schoolhouse recipes in the test kitchen there, time on January 1 will be relin­ Miss Martin demonstrated home ap­ quished for a CBS broadcast of the pliances and lighting techniques. Orange Bowl Football Game. Miss Martin holds a distinction The CBS American Scheol of the in radio, having been selected last Air also will relinquish its time on May as a Chicago station's entry Christmas and New Year's day for in the American Television Soci­ the football game, but will continue ety's contest to find the outstand­ as usual through the remainder of ing television personality of 1945. the holidays, with the March of The award was made on the basis Science on Wednesday, This Living THE INDEPENDENCE MESSIAH CHORUS . . . of her presentation of a televised World on Thursday, Tales From Far home maker's show which she and Near on Friday, and The Story The Messiah Chorus from President Truman's home town will sing its eighth per­ created and produced. of America on Monday. formance of Handel's oratorio over KMBC and CBS December 23 at 11 :1S p.m. 2 LISTENING POST LISTENING POST 3

Folk Tale Replaces K. C. Philharmonic Horses' Hooves Are "Fun With Facts" Local Teacher Wins Sent by Shortwave A MIRROR OF THE NATION Sometimes Coconuts On January Second Citation for Use of Edward R. Murrow, CBS correspondent just back from overseas, said recently in a Because schools will be on va­ To G. l.s Overseas talk on the CBS Showcase program: cation, no class has been sched­ On KMBC Programs uled to come to the KMBC KMBC "Magic Book" Radio Station KMBC has "I have been listening to the radio. Some of what I hear I studios for the "Fun With completed arrangements to Realistic as the sound of gallop­ Facts" program on Wednesday, The KMBC "Magic Book" series don't like. Maybe you feel the same way. But there is some­ ing horses on KMBC's Big Brother January 2. came in for a double honor when bring to the American armed Club may sound to listeners, the In place of the "Fun With thing altogether unique about this American system of broad­ Facts" program, a special script, the Executive Committee of the forces in Europe and in the audience is rarely fooled into think­ School Broadcast Conference passed Pacific and Asia the weekly casting. There is nothing quite like it anywhere else in the "The Twelve Months," has been ing there's a genuine equine cast written by Caroline Ellis. Based out citations recently. half-hour broadcasts of the world .... I believe that what comes out of the loudspeaker is performing. They'd be surprised, upon a well-known Russian folk Radio Station KMBC was award­ Kansas City Philharmonic or­ the most honest and accurate reflection of what goes on in a though, if they could look behind tale, "The Twelve Months" is the ed a citation for the "Magic Book" the scenes and see that it's just story of the good sister who was chestra, the only program nation. Radio reflects the social, economic and cultural climate series as a whole. And a Kansas originating in Kansas City to Eddie Edwards, KMBC's sound ef­ sent into the snow to hunt violets City teacher, Miss Jane Hadden, of in which it lives and grows. Compare American broadcasting fects man, tossing around a couple and strawberries; of how the Rollins Elementary School, was receive the distinction of in­ of coconut shells. twelve old men, representing the with that of any other country and you end up with a compari­ months of the year, caused the cited for her unusual utilization of clusion in programming for The ubiquitous Eddie, just re­ a "Magic Book" program. servicemen overseas. son to this country and that other country. turned from the maritime service, flowers and fruit to spring out may be heard as the click of a stop­ of the snow, and of how the Miss Hadden's citation reads: Beginning with the November 22 wicked sister was turned to an "The Executive Committee of the program and continuing through­ watch on "Hear the Heart of America," as a creaking hinge on ice maiden. School Broadcast Conference cites out the duration of the current 20- The story, adapted for school week series, the Philharmonic "The Magic Book," as the report of broadcasts will be recorded and a six-shooter on"Big Brother Club." children above the third grade, * Often, he's not only running the ef­ will be performed by the cast of copies of the transcriptions air­ expressed to the facilities of the "Our system is fast, experimental, technically slick; it is fects department, but playing a the KMBC "Magic Book." role, as well. Recently, in a dra­ armed forces radio service to be highly competitive and commercial; often it is loud; occasionally relayed to United States service matic sketch of the sea, Eddie was men and women serving in foreign vulgar; generally optimistic; and not always right. But the shouting out the part of a sailor, and at the same time was making fields. man who is wrong has his chance to be heard. There is much like waves crashing against a ship, The Lile ol Willkie Arrangements were made by Gene Dennis, KMBC director of controversy and debate and some special pleading, but frequent­ an anchor dropping, and a set of special events, and P. Hans Flath, sails being hoisted up the mast. Initiates ASeries ly the phonies are found out. There is no conspiracy to keep Eddie has two libraries of record­ the station's, director of music, with ed sound effects. Storms, diving Lieut. S. C. Fuller, Chief of the the listener in ignorance, and government does not guide the airplanes, dog fights, trains start­ On Great Americans Armed Forces Radio Service pro­ listening or the thinking of the people. There is much talk, and ing and almost any other noise im­ gram section, for the overseas aginable are in the libraries' reper- transmissions. you may think that it only contributes to confusion. toire. · A dramatization of the life of The orchestral programs are es­ In many cases, though, Eddie Wen dell Willkie, starring Quentin pecially built for radio by Efrem prefers his own effects to recorded Reynolds, ushered in an important Kurtz, conductor of the orchestra, ones. "Here's why," he explains. new educational series of programs in cooperation with Mr. Flath. "A record goes through four revo­ on KMBC on December 8. Titled, Last year the initiation ·of a full BATAAN HERO AT KMBC MIKE .. lutions before it produces any "Lest We Forget These Great series of broadcasts of the 85-piece * General Jonathan M. Wainwright, the defender of Corregidor, was heard over sound. Now, suppose a character in Americans," the series will feature Kansas City orchestra made Kansas "The presence of a microphone does not guarantee objectiv­ a play wants to shoot himself. He's each week the story of an Ameri­ City one of only six cities in the KMBC on November 6 in an address at the bond rally at the Kansas City Muni­ ity, often it endangers humility. A loud voice which reaches not going to say his last words and can who has made an outstanding, United States having symphony cipal auditorium at the beginning of the Victory Loan drive. The address was then wait while a record goes lasting contribution to the develop­ groups with a fully sponsored radio diw,t~d-- to the "Wainwright men," newly initiated m~mbers of the --American from coast to coast-is not--Ilece-s-.3arily uttering truths more pro­ around four times to fire the shot. ment of --d-emocracy in the United season. The Aireon Manufacturing Legion. A description of the parade honoring General Wainwright and opening found than those that may be heard in the classroom, bar or The timing sometimes is too tricky States. Company holds the commercial for a record, and there's where Produced by the Institute for rights for the 1945-46 series of the bond drive in Kansas City also was carried by KMBC. country store. But there they are. You can listen or leave them the manual sound effects are bet­ Democratic Education, the pro­ JANE HADDEN . . . broadcasts by the Philharmonic, ter." grams will feature the lives of such now widening its audience by ad­ alone. By turning the dial you can be entertained, informed or The hardest sound effect Eddie men as Franklin Roosevelt, Wood­ ditional tens of thousands of listen­ Ezra Stone Returns Miss Jane Hadden . . . for her KMBC Backs Drives irritated.... ever made was that of a man climb­ row Wilson, Justices Brandeis and 'vitalization' of the program, e'ts through the medium of the over­ Holmes, George Washington Carver, To Aldrich Role ing a flight of stairs and falling 'Drakestail,' in the series, 'The seas transmissions. back down. No device sounded and Joseph Pulitzer. The broadcasts are heard over Top dramatic stars are appearing Magic Book,' held on Station For KC UEndowment authentic, so Eddie hauled a flight KMBC. Miss Hadden used music, KMBC at 7 p.m. Thursdays. The Aldriches-one of radio's of stairs into the studio, climbed in the productions. Wendy Barrie best-known families-is right in will portray the life of Jane vocabulary study, art, dramatics up them, and tumbled down. "I don't and reading in her follow-up of the the swing with other families of And Xmas Seal Sale * think any KMBC show ever had to Addams. Major Melvyn Douglas the nation, welcome back from will be the star of the show on broadcast. This teacher showed "Assignment Home" " ... During the last nine years I saw something of what be rehearsed so much as that one," originality in basing an arithmetic war their son, the original Henry The campaign to raise ten mil­ Eddie said, recalling his bruised Franklin Delano Roosevelt, which, Aldrich, or Ezra Stone. radio can do when it is used to tell the people what to think, incidentally, will occupy two periods lesson on what was presented lion dollars for the University of condition following the broadcast. purely as a story program." The teen-age Henry Aldrich Kansas City's ten-year development when it is used to dull critical faculties, when the right to lis­ The effect of breaking an egg of the series. Other outstanding Show for Veterans of the serial has never been stars who will be heard on "These "Drakestail" offered a wide va­ plan which is to include the build­ Eddie produces by rapping a cello­ riety of tie-ins that would give beckoned by the draft board, but ten is denied. If you doubt that radio is a powerful medium, phane-covered cigarette package Great Americans" will be Donald in real life, Henry Aldrich has ing of an auditorium, four student ;,rlded interest to the day's lessons, residence halls, a school of phar­ on his knuckles. When the egg is Cook, Sam Jaffee, Ralph Morgan On KMBC Saturdays been to war three times. Ezra you should see how it can warp men's minds when it becomes and David Ross. Miss Hadden explained, in telling of macy building, a law school build­ frying, Eddie is dropping water on how she wove the story into the Stone, the first and best-known an instrument of national policy. I do not believe that Ameri­ an electric hot plate. Designed to teach democratic Adding another service to vet­ Henry Aldrich, went into the ing, and an endowment fund for school curriculum. Before the students and school chairmen, was One show required such a diver­ principles and racial and religious erans Radio Station KMBC now army more than four years ago. can radio is perfect. But I am persuaded that the listener in tolerance, the series was built under broadcast, Miss Hadden coached the backed up this month by radio sta­ sity of effects that Eddie had to children on the song which Euterpe, broadcasts "Assignment Home," He was succeeded by Ray Tokar, this country is better served than is the listener in any other equip himself with a typewriter, a the direction of the Institute for weekly dramatizations of the actual who also was fair game for tion KMBC in a series of four dra­ the muse of music, was to introduce matic programs on the "Hear the dial phone, a string of sleigh bells, Democratic Education. experiences of veterans in their re­ Uncle Sam's recruiters; and then country with which I am familiar. The programs will be aired over after the story. Heart of America"period from 9:45 a bow and arrow, a talking doll, a Miss Hadden then adapted the introduction into the stream of Dick Jones took over the role. couple of water bottles, and a stock KMBC on Sunday mornings from Last ,Tune, Jones was inducted, to 10:00 p.m. on Mondays and Wed­ music to appropriate dances and American life. nesdays. of recorded sound effects. 9 :30 to 9 :45 for a thirteen-week A continuation of last year's suc­ and the Aldrich Family went series. physical education stunts. A vo­ Enacted by members of the The most notable effect Eddie cabulary building exercise led off cessful series of the same name, the into the 1945 season with Ray­ remembers producing happened a new "Assignment Home," which mond Ives as its blundering son. KMBC talent staff, written by from a discussion of the word Hansford Martin and produced by * long time ago, when KMBC was "drake" and took in other words will be heard over KMBC at 2 Ezra Stone returned to join sending out the "Happy Hollow" High School Choruses o'clock each Saturday afternoon, the same cast he left behind, and Gene Dennis, the programs brought "Radio, if it is to serve and survive, must hold a mirror be­ which were to be used on the pro­ an average citizen to the Univer­ program and Eddie, up in the On Holiday Programs gram. becomes, in its new form, a more the program, heard on KMBC at hind the nation and the world. If the reflection shows racial studio attic puttering around, lost practicable service for the veteran 7 o'clock Fridays, continues to sity campus to discover the needs of "Drakestail," the story of how a the university and its importance his footing. Though the noisy ef­ duck's kindness to his friends was in that it presents solutions already portray adolescent antics, taken intolerance, economic inequality, bigotry, unemployment or any­ fect wasn't called for in the script, The "Hear the Heart of tried and proved by returned serv­ from the real-life experiences of to the future of Kansas City. America" series will feature high reciprocated, enabling him to re­ "Hear the Heart of America" also thing else-let the people see it, or rather hear it. The mirror it was heard by amazed audiences gain his fortune from a king, also icemen, instead of the hypothetical mthor Clifford Goldsmith's three from coast to coast. school choruses in programs of problems and adjustments neces­ teen-age boys. devoted several of its programs to must have no curves and must be held with a steady hand. One - holiday music during Christmas was used by Miss Hadden as a sarily formulated in last year's promotion of the sale of tuber­ week. On December 24, the lesson in friendship, when she asked culosis Christmas seals. Selections of the oldest things about radio is its reputation of youthful­ the children to cite examples of series. rackets being perpetrated on re­ Central High School Chorus General Omar N. Bradley, U. S. from Robert Louis Stevenson were ness. I have seen many very young men age rapidly during the Camp Fire Girls Series under the direction of Willard how friends can help one another. turning soldiers; the problem of the read by Robert Liggett, KMBC Following the broadcast, the Administrator of Veterans' Affairs, veteran who is a member of a Schmidt will be presented. The was guest on the first program of continuity chief, on one such pro­ last few years because they were engaged in a most serious Westport High School Chorus, children themselves dramatized minority group, of the veteran with grom. On the "Curtain Call" Moved Up To Later Time "Drakestail," and in an art class, the new series, which is scheduled an oversolicitous family, of the and testing undertaking. I believe that the testing time for led by Harlin Spring, is sched­ to discuss, through a dramatic program of the KMBC schoolhouse uled for the evening of December figures in drawings, modelings or veteran who has lost confidence in December 14, Kansas City high broadcasting and broadcasters is just beginning, and youth was With the termination of the Big cut-outs were based on the "Magic medium, such questions as whether himself, the psychoneurotic veteran 26, and on December 28, Robert the veteran should base his career school students made the plea in a never acceptable as an excuse for those who flinched when the Six football breadcasts on Saturday Milton will direct the Southwest Book" story. "Drakestail's" finan­ and the returning WAC. ' dramatic sketch. Caroline Elllis afternoons, and a consequent rear­ cial problems also were made the on pre-Army training or on new Many other problems - in fact High School Chorus in Christ­ skills acquired in the service; how stressed the sale on her "Happy going was tough." rangement of the KMBC Saturday mas songs. "Hear the Heart of basis of an arithmetic lesson. just about everything with which Home" and the message also was program schedule, time for the five­ "The Magic Book" is created and a veteran can go about establish­ the discharged serviceman is con­ America" is heard over KMBC heard on "Of Health and Happi­ minute program "The Camp Fire from 9:45 to 10:00 on Monday, narrated by Caroline Ellis and pro­ ing himself in a small business cerned-will come in for a concrete ness," and many other KMBC pro­ or on a farm; how to combat Girls," has been changed from 1 :30 Wednesday, and Friday nights. duced by Fran Heyser. It is heard dramatic presentation. ' grams. p.m. to 2 :55 p.m. each Tuesday afternoon at 2:15. CULTURAL PROGRAMS FOR THE MONTH

ALL TIMES CENTRAL STANDARD TIME. KMBC "SCHOOLHOUSE OF THE AIR," MONDAYS THROUGH FRIDAYS, 2:15 P. M. SCHOOL OF THE AIR MONDAY-THE STORY OF AMERICA 6:15 A.M. PHIL EVANS-FARM COUNSELOR 2:15 P.M. MUSIC TIME December 24-Launching the Republic A carefully planned From the KMBC farm. December 31-The Bill of Rights January 7-The Western Reserve music lesson for elemen­ 6:45 A.M. MORNING DEVOTIONS January 14-The Land of the Shoshones tary grades. Inspirational thoughts January 21-President Jackson for the day with Evan 2:30 P.M. THIS LIVING Fry, hymns. ( Also Satur­ TUESDAY-GATEWAYS TO MUSIC WORLD day.) January 8-The Song of the Bells January 15-Beethoven The problems of a world at peace, with Quincy 7:45 A.M. UNION January 22-" A Little Nonesense" STATION January 29-Across the Keyboard Howe, CBS news an­ The roving microphone WEDNESDAY-MARCH OF SCIENCE alyst, as narrator. interviews a cross-sec­ December 29-Germs Away 7:00 P.M. THE KANSAS tion of America in January 2-Check-Up, Please Kansas City's Union January 9-World of Glass CITY PHIL­ HARMONIC FRANK CROSBY Station. January 16-Age of Rubber "Music Time" January 23-Plastic Era ORCHESTRA Announcer 8:15 A.M. THE FOOD MARl;~i~erR~fWAN THURSDAY-THIS LIVING WORLD SCOUT "Big Brother Club" 9:45 P.M. THE PEOPLE, INC. Fruit and vegetable news from the Kansas City December 27-Training for the New Age Problems of city government dramatized. Produce Terminal ( Also Saturday.) January 3-1945 Review January 10-Congress in Session 8 :30 A.M. THE KMBC HAPPY HOME WITH January 17-Women at Work CAROLINE ELLIS January 24-Uncle Sam's Health Friendly philosophy with KMBC's nationally­ FRIDAY-TALES FROM FAR AND NEAR known woman commentator. (Also Saturday). 2:15 P.M. CURTAIN CALL December 28-The Pickwick Papers A 15-minute dramatic program, with a cast of 9 :30 A.M. KMBC HAPPY KITCHEN WITH January 4-The Taming of the Shrew high school students. JUNE MARTIN January 11-Blue Milk January 18-Struggle Is Our Brother 2:30 P.M. TALES FROM NEAR AND FAR Recipes and cooking helps with KMBC's home Classic and modern stories in this series on economist. ( Also Saturday.) January 25-The Five Hundred Hats of Bartholomew Cubbins literature. 11 :00 A.M. KATE SMITH SPEAKS 7 :00 P.M. THE ALDRICH s,fAMIL Y Commentaries on American life. Comedy built on the hazards of being a young­ ster of high school age. 12:20 P.M. FEED LOT CHATS 9:45 P.M. HEAR THE HEART OF AMERICA Talks for farm folk by KMBC's Phil Evans, DAILY NEWS SERVICE from the KMBC farm. BILL GRIFFITH 6:00, 7:15, 8:25, 9:45 A.M., Monday through 2:15 P.M. KMBC SCHOOLHOUSE Saturday. 12:00 Noon, 12:55 P.M. Saturday. 2:30 P. M. CBS AMERICAN SCHOOL OF THE HENRY GOODMAN 8 :45 A.M. GARDEN GATE AIR 12:00 Nccn, 12:55 P.M .. Monday thrn!!(:h Friday. "Old Dirt Dobbe," on gardening pleasures and 7:15, 9:45 A.M., 12:00 Noon, 1:55, 6:00, 9:30 problems. 5:30 P.M. THE BIG BROTHER CLUB P.M., Sunday. 10:05 A.M. LET'S PRETEND Children's program featuring ad~·entures of Dramatic adaptations of fairy tales and original Tim West, the trail scout. ERLE SMITH, NEWS fantasies by Nila Mack. EDITOR 3:25, 6:00, 9:30, 11 :00 12:25 P.M. MAN ON THE FARM P.M., Monday through Farm fun-fest featuring Chuck Acree. Saturday. 2:00 P.M. ASSIGNMENT HOME JOSEPH C. HARSCH Dramatized solutions to veterans' problems. 6:25 P. M. Monday, 2:55 P.M. CAMP FIRE GIRLS 2:15 P.M. INSIDE THE NEWS 4:30 P.M. CONCERT MINIATURES KMBC Schoolhouse program with Erle Smith and through Friday. 5: 1 5 P.M. THE PEOPLE'S PLATFORM student newscaster reviewing events of the week. ROBERT TROUT for upper elementary and high school audience. Guests hold an informal discussion of social, 6:25 P. M. Saturday, economic, and political issues, with Lyman THE WORLD TODAY Bryson as chairman. 2:30 P.M. THE STORY OF AMERICA 6:15 P.M., Monday Pioneer and frontier history of the United States. HENRY GOODMAN through Saturday. of KMBC's News Department 7:00 P.M. VOX POP NED CALMER The original quiz program. 7:55 P.M., Monday through Friday. 8 :00 A.M. COLUMBIA COUNTRY JOURNAL CBS NEWS ROUNDUP-12:00 Midnight, daily. Farm experts and guest speakers with important 8:00 P.M. LUX RADIO THEATER farm legislation reported by Chuck Worcester. Presentation of important screen plays from EDWARD R. MURROW-12:45 P.M., Sunday. radio's best-known theater. 8:30 A.M. LITTLE OFFICE BEHIND THE WILLIAM L. SHIRER-4:45 P.M., Sunday. CHURCH ORGAN 9:00 P.M. SCREEN GUILD PLAYERS Ministers and laymen get together for an in­ Screen stars in excellent film adaptations. formal round table on present-day problems. 9:45 P.M. HEAR THE HEART OF AMERICA 9:00 A.M. CHURCH OF THE AIR Services conducted by representatives of the major faiths. 10:30 A.M. WINGS OVER JORDAN 2:15 P.M. FUN WITH FACTS Spirituals and religious talks. Science and history of the region for upper and 11 :00 A.M. STONE CHURCH SERVICE 2:15 P.M. THE MAGIC BOOK elementary grades. Stone Church Choir and speakers in morning Favorite children's stories, dramatized by worship originating at the church. KMBC's Caroline Ellis for kindergarten and 2:30 P.M. MARCH OF SCIENCE 11 :30 A.M. TRANSATLANTIC CALL elementary grades. The modern world, down to radar and plastics. Britain and America meet each other, creating an understanding that makes for good will and enduring peace. 2:30 P.M. GATEWAYS TO MUSIC 9:00 P.M. GREAT MOMENTS IN MUSIC From folk song to symphony on the American 12:25 P.M. THE VOICE OF YOUR LIBRARY School of the Air. 12:30 P.M. PROBLEMS OF THE PEACE Dr. Lyman Bryson, CBS director of post war 8:00 P.M. STARRING HELEN HAYES LISTENING POST, published monthly, except studies and educational broadcasts, discusses One of America's greatest actresses in some of during summer, in behalf of KMBC's Education world crises. her greatest plays. Department, Pickwick Hotel, Kansas City 6, Mo. 2:00 P.M. NEW YORK PHILHARMONIC SYM­ Dr. Charles F. Church, Jr. PHONY 9:00 P.M. THE FORD HOUR Director of Education Distinguished leaders of science in intermission Starring Jo Stafford and Lawrence Brooks. E. P. J. Shurick talks. Director Promotion and Press Relations 6:15 P.M. OF HEALTH AND HAPPINESS 9:45 P.M. CONGRESS SPEAKS Emily Watson, Editor Stories of doctors and medicine. Members of Congress on important subjects. 8:30 P.M. STAR THEATER Camp Fire Girls Members of KMBC's Big Brother Club Station KMBC-FM Program Shift Begins Operating A rearrangement of KMBC's Participate in Waste Fat Contest Saturday afternoon programs On Two Wave Bands has again necessitated a change Cooperating with the govern­ in the time for the five-minute ment in its drive to conserve waste fats, the KMBC Big Brother Club Complying with a Federal Com­ program, "Camp Fire Girls." The series is now scheduled is putting · on a contest amoug its munications Commission request, from 3:55 to 4 p.m., immediately members for the collection of fats station KMBC went on a new FM preceding the Philadelphia Sym­ vitally needed to alleviate the short­ wave length of 97.9 megacycles at phony. age which is holding up production the end of December, maintaining of refrigerator insulation and many at the same time its original FM other products such as soap and frequency of 46.5 megacycles. nylon hosiery. The simultaneous operation, John Farmer Back Tim West, chief Big Brother, Arthur B. Church, president of said early in the drive that Big KMBC and KMBC-FM, said, will On KMBC Newscasts Brother Club members are show­ make possible a comparison of the ing such enthusiasm for the contest efficacy of transmitting on the two Noons and Sundays that during the first week of the bands. campaign alone, collections had As this is written, the operating Erle Smith, head of the KMBC surpassed the total brought in for schedule on both frequencies is news staff, long recognized as the any previous entire six-week drive. from 12 noon to 2:30 p.m. and 5:30 Midwest's finest,. announces the re- The Kansas City Parent-Teacher p.m. to 9 p.m., ( Mondays through turn from the armed services of Council and various youth groups Fridays); 12 :00 noon to 6 p.m. and John Farmer, who will be remem- throughout KMBC's listening area 9 p.m. to midnight (Saturday); bered by KMBC audiences as a are participating in the contest, 8 :30 a.m. to 11 :30 a.m. and 9 p.m. favorite Kansas City newsman. and assisted in the formulation of ·----to midnignt onKundays. the contest rules. It is probable that KMBC will The first prize, for the Big TIM WEST ... continue operating on the two fre­ Brother Club member turning in Chief "Big 'Brother" of KMBC's famed quencies until manufacturers are the largest amount, by weight, of Youth Organization with over 20,000 producing FM sets to receive the waste fat will be $10. There will members. high frequencies. At the present be a second prize of $5, and ten $1 time, only special communications prizes. The contest began on Mon­ sets are equipped for the high fre­ of the club, which is to accomplish day, January 14, and will close Fri­ worthwhile acts of constructive quency bands, although several day, March 1. good to the community through manufacturers of home receivers Prizes and awards are limited youth and youth groups. War have announced dealers will begin to Big Brother Club members and stamp sales, paper drives, and to get shipments in February or will be made to individuals, not to waste fat drives, among other cam­ March. groups. The contest is open to all paigns, have been backed by the The KMBC 46.5 megacycle FM Club members, and is not confined KMBC Big Brother Club in the transmitter, formerly located on to the Kansas City area. In case past. the thirty-first floor of the Light of ties, duplicate prizes will be and Power Building in Kansas City, given. recently was moved to the thirtieth In addition to the cash prizes, A. B. Church Honored floor laboratories from which the Farmer, who handled the KMBC each member who turns in twenty­ For Medical Series high frequency transmitters are early morning news since 1939, five pounds or more of fat will being operated. went into the army in November, receive the Big Brother Club dis- Arthur B. Church, founder KMBC-FM probably will be op­ 1943. A dyed-in-the-wool newsman, tinguished service citation. The and president of Radio Station erating from the 540-foot tower at he literally cut his teeth on a lino­ amount of fat turned in by each KMBC, was honored this month 50th and Belinder Road late in type machine, since his father contestant must be certified by a by the Jackson County Medical March or early in April, Mr. Church owned and published the Cameron, letter from the member's school Society, which presented him announced. One of the first stations Missouri, Sun, which is still owned teacher or the leader of his or her with an award for his presenta­ authorized to use 20 kilowatts by the family. youth organization, such as the Boy tion of four years of the pro­ power rated antenna output,KMBC­ Formerly chief of the press bu­ Scouts, Camp Fire Girls, or other gram "Of Health and Happi­ FM has on order a 3-kilowatt trans­ reaus of Transradio in Hartford, group. ness," in cooperation with the mitter section which probably will Connecticut, Des Moines, and Kan­ The KMBC Big Brother Club's society. Heard at 6:15 on Sun­ be installed in April, and a 10- sas City, Farmer rose to his po­ cooperation in the waste fats drive day nights, the program stresses kilowatt section of transmitter sition of chief of the bureau here is a typical activity of the Club. health education through a dra- scheduled to be put in late in the in less than a year. Organized early in 1944, the Big matic medium. The initial broad­ summer. At the same time, a 6- Farmer gained recognition with Brother Club has grown to a mem- cast in May, 1941, was a depar­ bay, 3-element turnstile will be Transradio when he beat all other bership of more than 20,000 youth- ture from the conventional added to the top of the KMBC news services in Kansas City by ful listeners to the Club's nightly method of distributing medical tower, increasing the IO-kilowatt several minutes with the story of meeting on the air over KMBC at information, and since then, transmitter signal to a minimum of the Pendergast guilty plea and sen­ 5 :30 Monday through Friday. On KMBC's "Of Health and Happi­ 20 kilowatts. tence. the program, Chief Big Brother ness" has been the model for For several years pioneering as He took over the noon and Tim West, the Trail Scout, nar- similar health programs estab­ an FM developmental station with 12 :55 p.m. newscasts Monday rates dramatized western stories of lished by medical societies in the call letters W9XER, KMBC-FM through Saturday, and the com­ his adventures, and members are other cities. officially went on the air in June. plete KMBC Sunday news schedule. urged to cooperate in the purpose .,______, 2 LISTENINGPOST LISTENING POST 3

\ such musical games as "Farmer in ''Musi, Time" Aids Philadelphia Symphony the Dell" while the broadcast is KMBC s,hoolhouse being made. And my ini;:-cructions, Listening, Singing On Sat.urday Afternoon too, are similar to those I would Radio - An ·instrument ·Leads in Listeners give in a classroom, modified The Philadelphia Symphony only as necessary for the radio And Appredation orchestra, with Eugene Or- listeners." In Re,ent Survey mandy conducting, returned to Because of the active nature of Of International Good-Will ... The popularity of education by big improvement in music KMBC's program schedule on d A the broadcasts invo1 ving secon or Statement by COL. WM. S. PALEY, Chairman of the Board, radio in the Kansas City area has listening habits and in following January 12, and will continue third graders, Miss Gallup ex­ The Columbia Broadcasting System been well established by the latest musical directions has been noted to be broadcast each Saturday plained, smaller groups are brought Robert S. Conlan survey on the in the public schools in the KMBC afternoon from 4 o'clock until 5. on those occasions. In the older Everyone who saw at first hand how radio was used in 2: 15 period in which the KMBC area as a result of the addition This season the orchestra is Schoolhouse is carried. . ar to the KMBC School presenting a number of works groups, a whole class comes in a Europe during the war must necessarily have it influence his this ye - body. Classes brought to the KMBC Competing with one of the most house of the Thursday series, "Mu- by contemporary c~mposers, as studios for broadcasts are picked thinking about the future of radio in this country. What popular serials on the air, as well sic· T"ime, " · M'iss Al"ice Ga II up, as- well as the better-known items at random, with no set schedule most of us think of as primarily a medium of entertainment as with other purely entertainment sistant supervisor of music for the of the standard repertory. being followed. and enlightenment I saw used, by our enemies, as a very ef­ programs, the KMBC Schoolhouse · Kansas City public schools, said •------' The third week of "Music Time" fective instrument of evil. rolled up a Monday-through-Friday recently. broadcast. They must be designed in January was planned for ap- rating of 4.2, as compared with "Music Time," added to the for both the city schools and for peal to fourth and fifth grade chil­ the 3.8 of the nearest competitor Schoolhouse last October, is a pro- rural districts in which different dren, and the fourth week stressed and the 2.6 of the next nearest. gram of supervjsed music for chil- song books and teaching methods rounds and phrasing, for sixth and Our use of the same instrument* was also very effective. Dr. Charles F. Church, KMBC's dren of grade-school age. It is de- are used. The programs also must seventh graders. But, since we were fighting to restore civilization in large director of education, said the signed, said Miss Gallup, who plans carry an appeal for varied age The net result of the programs, areas of the world and to reinstate freedom among millions Schoolhouse had gained many lis­ the programs in cooperation with I groups. Miss Gallup summed up, thus far of enslaved people, we believed we used it as an instrument teners when ·it switched last fall Dr. Church,' producer of the series,' For example, programs in Janu- has been an increased appreciation from a three-a-week to a five-a­ and Miss ·Mabelle Glenn, Kansas ary were arranged to take care of of music and an improvement in for good. The fact is that we, and the enemy, had a powerful week strip. City director of music for the pub- all school grades. In the first week, listening habits, which in turn has weapon in our hands-the dangerous weapon of controlled Most p~pular feature of the lie · schools, as an aid o the class- "Peter and the Wolf" was pre- improved the children's own ability radio. Schoolhouse series, according to the room teacher and as a provision for sented especially for first grade to express themselves through survey, is the Thursday program, schools which have no music in- listeners, and a tie-in was made songs. "Music Time," which had 30.8% of the listeners canvassed during the struction. A constant effort is with the Kansas City Philhar- Aside from the musical angle of The subtle, devious, persistent* techniques of controlled made in the series to provide new monic orchestra and the ballet, on the programs, Miss Gallup added, survey. The nearest competitor material and new ways of present- both of whose programs "Peter and the- children, in coming to the radio, by which masses of people can be led to do and believe had 19.2%. ing music to children. the Wolf' were being played that KMBC studios for "Music Time," what a few other people want them to do and believe, have On Friday, the "High School Before the program is broadcast, week. have learned much about the sci- never been used in this country. For that reason alone, it is Curtain Call" dramatic program Miss Gallup explained, study sheets In the second week of January, ence of broadcasting. "The engi­ had 29.1 % of the audience, run­ difficult for American listeners-and broadcasters-to con­ ning neck and neck with the popu­ are. issued to all teachers with ®g- rhythmic and action songs were neers have showed them what ceive that they might ever be used on our stations. gestions for preparation for listen- sung for second and third grade makes the microphones work, and lar serial. ing and for a follow-up of the pro- participation. "The program is Frank Crosby, the announcer, has "Inside the News," on Monday, gram. strictly ad lib," Miss Gallup com- explained the sound effects to them. leads the field, according to the In determining the content of mented. "The group of second and They're all very much interested in Our system of broadcasting* carries with it automatic survey, by 28% to 24%, and the Farmers in the KMBC area heard the latest on the leed situation when agri- ' ---=--= pregrams, it has been neeessaI third g:raoersol'ougnt to the studios how a radio station operates, fi:om safeguards · against afiy broadcaster-wno- would airectms-· -­ " W-ith -Faets~• ----miew- -on­ cultural authorities held a 1ou11d-table-discussion on the subject on Phil E,ans's Wednesday had 26.9% of the lis­ County Neighbor program. Clockwise from Evans, in top picture above, who is directly to take into consideration the broad performs exactly- as if they were the youngest up to the·oldest 011es," operations for selfish ends or in an unfair and autocratic man- variety of groups to whom they are in the classroom, actually playing she observed. teners, with 23.1 % tuned in to the in front ol the micro!)hone are: Gil James, sales manager ol the western division ol ner. There is the free competition among stations and net­ serial. Purina Mills; Walter Berger, ol the U. S. Department ol Agriculture; Louis Hawkins, works constantly striving for the ear of the listener and there Even when "The Magic. Book," vice-director of the Oklahom,a-Experimental Station in Stillwater; Maurice Johnson, is the right of the listener to register his likes and dislikes designed. to appeal to the primary vice-president ol Staley Mills; Mark Thornburg, executive secretary ol the Western by "tuning in" or tuning out." Then again there is the great grades, went on the air, it had a Grain Feeder-Dealer Association, and B. D. Eddie, president ol the Midwest Feed good general audience showing of Manulacturers' Association. In second photograph Ir.om top the Southwest High good sense of the American people who realize that any form 22.2%, while the serial, gaining School Chorus, which broadcast special music during the holidays, is shown. with of controlled information is a firm but definite step away Robert Milton conducting. Below, the Chamber ol Commerce inauguration was broad­ the advantage of the low-age ap­ cast .recently over KMBC. At the left is Frank Theis, outgoing president; at the .from our democratic form of life. But these safeguards are peal, had 29.7% of the audience. right is Elmer Pierson, his successor. not enough if the broadcasting industry is to become com­ placent or· neglect the high degree of responsibility it must Sumner Welles Comments bear constantly. On Present-Day Events In my opinion, the American* system of broadcasting has Sumner Welles, former under­ a· creditable and commendable record of public service. · Many secretary of state, whose wealth of experience and insight into public glowing pages were added to the record during the war. It and international affairs has made took the war, however, to reveal how big radio really is; how him one of the country's most important its role can be in the years that are just ahead. authoritative commentators on cur­ If we are to admit the value of our past, we cannot deny the rent events, has prepared a series increased responsibility of our future. of broadcasts on present-day world affairs. The new series of quarter-hour programs is heard on KMBC from I believe that American *radio has more to offer than it 9:45 to 10 o'clock on Friday nights. has yet contributed, not only to our own people, but to the people of the world. More than any other group or industry, Two new programs, one a "Talks" period for public expres­ we have opportunities to foster unity, tolerance and under­ sion by civic, political and other standing-nationally and internationally. We have opportun­ leaders, and the other a worker's ities to keep the best informed and entertained audience in interview round-up entitled "Cross the world even better informed and entertained. We have Section-CIO," were added to opportunities to make strides and show advances in these KMBC's Saturday afternoon pro­ gram schedule recently. fields because of the very strength of our system of broad­ The "Talks" series is heard at MUSIC TIME casting. It will be strong as long as it is free. 2 :30 p.m., and the CIO program at 2 :45 p.m. On the latter program Miss Alice Gallup, assistant supervisor ol music for the Kansas City public schools and director ol the KMBC Schoolhouse Bill Downs, CBS news correspond­ "Music Time" series, gives instructions to a music class lrom Humboldt. School. At the left is Frank Crosby, "Music ent interviews CIO heads. ' Time" announcer, and in the background Andy Anderson, accompanist for the program. 0 CULTURAL PROGRAMS FOR THE MONTH

ALL TIMES CENTRAL STANDARD TIME. KMBC "SCHOOLHOUSE," MONDAYS THROUGH FRIDAYS, 2:15 P. M. SCHOOL OF THE AIR MONDAY-THE STORY OF AMERICA 2:15 P.M. MUSIC TIME 6:15 A.M. PHIL EVANS-FARM COUNSELOR February 4-Horace Mann and the Three A carefully planned From the KMBC farm. "R's" music lesson for elemen­ February 11-Fremont and California tary grades. 6:45 A.M. MORNING DEVOTIONS February 18-Lincoln and Emancipation February 25-Down the Mississippi 2:30 P.M. THIS LIVING lns9irational thoughts March 4-Via Express WORLD for the day with Evan . The pr~blems of a world Fry, hymns. ( Also Satur­ TUESDAY-GATEWAYS TO MUSIC February 5-Eastern Moods at peace, with Quincy day.! February 12-Peter and the Wolf Howe, CBS news an­ February 19-Wings Over Jordan alyst, as narrator. February 26-Haydn and Washington 7:00 P.M. THE KANSAS 8: 1 5 A.M. THE FOOD March 5-Let's Dance! CITY PHIL­ RODERICK CUPP SCOUT WEDNESDAY-MARCH OF SCIENCE HARMONIC KMBC Program Fruit a n d vegetable February 6-Streamlining Travel ORCHESTRA Director news from the Kansas February 13-0ver the Waves February 20-Through the Air City Produce Termina! EDDIE EDWARDS February 27-Words Through Wires ( Also Saturday). KMBC Assistant March 6-Story of Radar Production Manager THURSDAY-THIS LIVING WORLD 2:15 P.M. CURTAIN CALL A 15-minute dramatic program, with a cast of 8 :30 A.M. THE KMBC HAPPY HOME WITH February 7-The Farmer's Job CAROLINE ELLIS February 14-Troubled Youth high school students. Friendly philosophy with KMBC's nationally­ February 21-Ships for World Trade 2:30 P.M. TALES FROM NEAR .AND FAR known woman commentator. ( Also Saturday). February 28-The Hero's Return Classic and modern stories in this series on March 7-Black Market literature. 9 :30 A.M. KMBC HAPPY KITCHEN WITH FRIDAY-TALES FROM FAR AND NEAR 7 :00 P.M. THE ALDRICH FAMILY JUNE MARTIN Comedy built on the hazards of being a young­ Recipes and cooking helps with KMBC's home February 8-Can Do, the Story of the ster of high school age. economist. (Also Saturday.) Seabees February 15-Abraham Lincoln 9:45 P.M. SUMNER WELLS COMMENTS:• February 22-Never Come Monday 11 :00 A.M. KATE SMITH SPEAKS March I-Citizen Tom Paine Commentaries on American life. March 8-Flags Over Quebec

12:20 P.M. FEED LOT CHATS 8:45 A.M. GARDEN GATE Talks for farm folk by KMBC's Phil Evans, "Old Dirt Dabber" on gardening pleasures and from the KMBC farm. problems. DAILY NEWS SERVICE 10:05 A.M. LET'S PRETEND 2:15 P.M. KMBC SCHOOLHOUSE Dramatic adaptations of fairy tales and original BILL GRIFFITH 6:00, 7:15. 8:25, 9:45 A.M., Monday through fantasies by Nila Mack. 2:30 P. M. CBS AMERICAN SCHOOL OF THE Saturday. 12:00 Noon, 12:55 P.M. Saturday. 12:25 P.M. MAN ON THE FARM AIR Farm fun-fest featuring Chuck Acree. JOHN FARMER 12:00 Noon, 12:55 P.M. Monday through Friday. 2:00 P.M. ASSIGNMENT HOME 5:30 P.M. THE BIG BROTHER CLUB 7:15, 9:45 A.M., 12:00 Noon, 6:00, 9:30, 11:00 Dramatized solutions to veterans' problems. Children's program featuring adventures of P.M. Sunday. 2:30 P.M. TALKS Tim West, the trail scout. A series of discussions by civic, political and HENRY GOODMAN otf. er leaders. 1:00 A.M. daily. 2:45 P.M. CROSS SECTION C.1.0. ERLE SMITH, News Editor Bill Downs interviews labor elements all over 3:25, 6:00, 9:30, 11 :00 the United States. P.M., Monday through 3 :55 P.M. CAMP FIRE GIRLS Saturday. 4:00 P.M. PHILADELPHJA SYMPHONY 2:15 P.M. INSIDE THE NEWS SAM MOLEN,Sports News 5:15 P.M. THE PEOPLE'S PLATFORM KMBC Schoolhouse program with Erle Smith and 6:10, 9:40 P.M. daily. Guests hold an informal discussion of social, student newscaster reviewing events of the week economic, and political issues, with Lyman for upper elementary and high school audience. TED COLLINS 11 :00 A.M., Monday Bryson as chairman. through Friday. 2:30 P.M. THE STORY OF AMERICA LYMAN BRYSON, Prob- Pioneer and frontier history of the United States. lems of the Peace SAM MOLEN Sunday, 12:30 P.M. Sports News 8 :00 A.M. COLUMBIA COUNTRY JOURNAL 7:00 P.M. VOX POP BILL HENRY-7:55 P.M., Monday through Friday. The original quiz program. Farm experts and guest speakers with important EDWARD R. MURROW-12:45 P.M., Sunday. farm legislation reported •by Chuck Worcester. 8:00 P.M. LUX RADIO THEATER WILLIAM L. SHIRER-4:45 P.M., Sunday. 8:30 A.M. LITTLE OFFICE BEHIND THE Presentation of important screen plays from CHURCH ORGAN radio's best-known theater. Ministers and laymen get together for an in­ formal round table on present-day problems. 9:00 P.M. SCREEN GUILD PLAYERS 9:00 A.M. CHURCH OF THE AIR Screen stars in excellent film adaptations. Services conducted by representatives of the major faiths. 9:45 P.M. HEAR THE HEART OF AMERICA 10:30 A.M. WINGS OVER JORDAN Spirituals and religious talks. 2:15 P.M. FUN WITH FACTS 11 :00 A.M. STONE CHURCH SERVICE Science and history of the region for upper and Stone Church Choir and speakers in morning elementary grades. worship originating at the church. 11 :30 A.M. TRANSATLANTIC CALL 2:30 P.M. MARCH OF SCIENCE Britain and America meet each other, creating 2:15 P.M. THE MAGIC BOOK The modern world, down to radar and plastics. an understanding that makes for good will and Favorite children's stories, dramatized by enduring peace. KMBC's Caroline Ellis for kindergarten and 12:25 P.M. THE VOICE OF YOUR LIBRARY elementary grades. 9:00 P.M. GREAT MOMENTS IN MUSIC 12:30 P.M. PROBLEMS OF THE PEACE Dr. Lyman Bryson, CBS director of post war 2:30 P.M. GATEWAYS TO MUSIC studies and educational broadcasts, discusses From folk song to symphony on the American LISTENING POST, published monthly, except world crises. School of the Air. during summer, in behalf of KMBC's Education 1 :00 P.M. READER'S DIGES,T-RADIO EDITION Department, Pickwick Hotel, Kansas City 6, Mo. 2:00 P.M. NEW YORK PHILHARMONIC SYM­ 8:00 P.M. STARRING HELEN HAYES PHONY One of America's greatest actresses in some of Dr. Charles F. Church, Jr. Distinguished leaders of science in intermission her greatest plays. Director of Education talks. E. P. J. Shurick 6:15 P.M. OF HEALTH AND HAPPINESS 9:45 P.M. CONGRESS SPEAKS Director Promotion and Press Relations Stories of doctors and medicine. Members of Congress on important subjects. 8:30 P.M. STAR THEATER • FROM KMBC-/N THE HEART OF AMERICA- KANSAS CITY March, 1946 1 New KMBC Feature Radio Reader's Digest KMBC' s"Little Of lice Behind The Returns To KMBC

"On The Scene" "Reader's Digest - Radio's Church Organ" Is Builder Of Minds Edition," returned to KMBC Article by Dr. J. W. McDonald, of The Council of Churches Promotes Safety last month, and is on the air each Sunday afternoon at 1 :00 "The Little Office Behind the The experiment has turned out o'clock. In cooperation with the Kansas The new show is entirely dif­ Church Organ" is an informal but to be community-wide research in­ City Police Department and Safety ferent from the former Read­ carefully prepared discussion volving several thousand persons Council, KMBC's mobile equipment, er's Digest show. It features broadcast e_very Sunday over who in their daily work and separ­ each Sunday a famous star of KMBC from 8: 30 to 9: CO a.m. Tho ate groups are testing the ideas and with Gene Dennis, director of spe­ the stage, screen or radio in a cial events at the wheel, goes into specially written radio adapta­ a local broadcast, it is attracting conviction expressed in these dis­ action every Thursday evening at tion of a story from the current national attention because it com- cussions. Several methods have 9 :45 to present a dramatic event in issue of Reader's Digest. Such bines several features never before been devised which enable listen­ outstanding stars of stage, included in one program. ers to report their use of creative the life of Kansas City. screen and opera as Frederick First aired February 7, "On the March, Florence Eldridge, Mar­ In 1940, radio station KMBC re- ideas. Those in charge of the pro­ Scene" told the story of the tha Scott, Geraldine Fitzgerald quested the assistance of the Kan- gram appreciate the frank criti­ "Drunkometer," a scientific device and Lawrence Tibbett will be sas City Council of Churches in cism of many individuals and presented. _ planning a weekly broadcast that groups. This is an essential part of used to measure the alcoholic con­ The new show is sponsored by tent of the human body. Hall Brothers, a Kansas City would supplement but not duplicate research in the realm of ideas .. We firm. the religious and educational pro- are discovering what ideas and grams being broadcast over KMBC convictions many adults consider victim was interviewed and other stations. It was to be an important and usable. We are also as he lay on the pavement wait­ informal educational program discovering what many adults in ing for the ambulance. The driver which would appeal to widely diver- different groups would like to do of the auto was heard as he told gent individuals and groups. While together. his version of the accident to the the broadcast must have construe- We discover that radio is expos­ police. tive content for thotful persons ing many adults to new ideas. They Presentations throughout March an element of showmanship would i:-eport that this enables them to will be in conjunction with the be required to hold such a varied choose their ideas instead of having Kansas City Police Department's audience. It was decided to experi- \ them determined by some person drive on traffic safety. ment. (Continued on Page 2, Column 1)

GENE DENNIS . . .

On its second appearance, Febru­ ary 14, escorted by a white safety car and Kansas City police offi­ cers, KMBC's mobile unit sped to the scene of an accident at 37th and Main, in Kansas City, where an auto had crashed into the safety lane. Gene Dennis presented an "On the Scene" account as vividly as a motion picture of the accident itself, interviewing the driver of the car and all eye witnesses to the crash. Following a "prowl" car of the Kansas City Police Department, "On the Scene" next reported the action connected with traffic vio­ lators and their apprehension. In­ terviews were conducted with the "THE LITTLE OFFICE BEHIND THE CHURCH ORGAN" ... offenders as the police officers wrote the ticket or issued a warn­ Panel for the discussion February 17, 1946, seated around table, left to right: Mrs. Fred L. Scheurer, Chairman of the Radio ing. Committee of the Council of Churches; Dr. J. W. McDonald, of the Council of Churches, who has been the guiding force of Then came the graphic account the program since its inception; Dr. Jay William Hudson, Professor of Philosophy at the University of Missouri, and Visiting of an accident at Ewing and Inde­ Professor at the University of Kansas City; Mrs. Frances Hayden, Executive Director of the Paseo Branch Y.W.C.A.; Dr. pendence A venue where a pedes­ Charles F. Church, Director of Education, KMBC, Chairman of the program; and Mr. E. P. J. Shurick, Director of Promotion trian had been run over by a mo- and Press Relations, KMBC. 2 LISTENING POST LISTENING POST 3

The broadcasts have been given every week except two since May KMBC Program Notes KMBC To Originate 1941. The unique features include: Troman-Churchill Singing Star AH-Negro Choir ( 1) Each week a live question is The following programs are CHURCH OF THE AIR selected in light of what the peo­ Visit To Fulton KMBC ''Intern'' Speaks Has Name Added now a part of the KMBC sched­ Resumes Broadcast ple in the Kansas City area are ule: At 8:30 p.m. on Tuesdays Statement by ELMER F. BETH, Acting Chairman, William Allen White, School of Journalism, "Peoples Platform"; Tuesdays hearing over radio, reading and University of Kansas. and Wednesdays at 9 :45 p.m. To CBS Network discussing. (2) A different panel Covered By KMBC To Honor Roll "Hear the Heart of America"· Aller World Tour of very busy persons is secured to My summer internship in KMBC, Kansas City, under the at 10:30 p.m. Tuesdays "Ope~ discuss each question. Members of direction of that ace newscaster, Erle Smith, was a rich experi­ Frank Sinatra, singing star Hearing"; Thursdays at 7:00 p. KMBC will originate the CBS Dr. Franc L. McCluer, president 111. "Invitation to Music." "Time these panels are selected from dif­ ence for me as a newsman, as a teacher, and as a college admin­ heard over KMBC Wednesdays at The "Wings Over Jordan" choir, "Church of the Air" program on of Westminster college gained the istrator. I am sure that the other "pioneer" radio interns of for Reason" is a title change on March 31, with Dr. L. David Cowie, ferent professions, occupations, plum of the lecture season when 8 :00 p.m., had his name added to the 12 :30 p.111. Sunday, Dr. Ly­ back from an extended tour of en­ pastor of the Linwood Presbyterian groups and races. They include two of the most prominent figures 1945 join me in praising the National Association of Broadcast­ the 1945 Honor Roll of Race Rela­ man Bryson broadcast. tertaining troops in Italy, France, Church as the guest speaker. ministers, laymen, men, women of our day, President Truman and ers, the Council on Radio Journalism, and the individual cooper­ tions during a broadcast of the Belgium and Germany, resumed "Wings Over Jordan" program "Church of the Air," heard over and young people. For each panel Winston Churchill, agreed to ap­ ating stations for their enterprise and vision in setting up the broadcasting Sunday, March 3, from Tuskegee Institute Chapel on. KMBC Sunday mornings at 9:00, four persons are selected who are pear before the students of his novel teacher-training arrangement. Certainly, students in ra­ after a year's absence. The all­ Sunday, February 10. The citation, KMBC Originates presents a notable figure in re­ in very different situations en­ school. dio journalism are going to benefit from the practical, sensible Negro choir, under the direction of deavoring to solve the problem in­ plan. one of eighteen given annually in ligion each week. KMBC presented a complete the Rev. Glenn T. Settle, is heard volved in the question for the week. connection with Negro History coverage of the event. Caroline El­ "Feature Story" 'Over KMBC at 10 :30 Sunday Their experiences, ideas and con­ Week was announced by Dr. Law- lis, KMBC's na­ From the first day, "Professor" Erle Smith was ready and mornings. victions differ. When these four * The CBS "Feature Story" pro­ tionally known willing to show me how every task was done in his well-or­ Following the initial broadcast inquiring minds struggle to under­ gram, heard over KMBC at 6:15 on commentator, ganized four-man news department. My first eye opener was the choir began a concert tour stand and share each others' ideas March 4, was originated by mem­ conducted h e r the discovery that every word of his four daily news shows is through the South, and is currently they produce a good show. The regular 8 : 30 a. originally composed; not a line is broadcast from teletype copy. bers of KMBC's staff. broadcasting from cities on the broadcast is not promotion but edu­ The program opened in the New m. "Happy concert schedule. cation. The discussion is intended . Every broadcast is painstakingly organized, carefully balanced, York studies of CBS and then Home" program and accurately timed. My first few weeks. work was continuing to make it ,difficult for the listen- I ' traveled to Fulton, Missouri, where "Wings Over Jordan" became a from a room on exercise in terse, explicit, lucid writing of news for the ear of Caroline Ellis, KMBC's nationally network program seven years ago ers to accept passively the state- ½ the third floor ment of one of the speakers. Each • the unseen listener. known commentator and Gene Den­ and was heard regularly each Sun­ of the Palace nis, KMBC's Director of Special listener is encouraged to think, to CAROLINE ELLIS day until departure overseas. Dur­ hotel, building Features gave an account of the ing the group's absence, notable compare, to choose and to act on Especially gratifying to me was the feeling that my "profes- preparations being made in Fulton her story around the events of the * choral organizations were pre­ his convictions. sor" was giving me credit for my previous experience in news to receive its distinguished guests, day. sented. This limited Kansas City experi­ work and was treating me as if I had been a member of the the President of the United States, Gene Dennis, director of KMBC's Harry S. Truman, and the former While overseas the choir partici­ ment is part of a growing nation­ KMBC staff for years. Erle Smith is an old-line, fast-thinking special features department con­ Prime Minister of England, Win­ pated in a special memorial serv­ wide appreciation of what radio managing editor who injects into his daily radio work all of the ducted a color commentary of the ston Churchill. ice for the late President Roose­ ~an do in developing persons. The enterprise, resourcefulness, intelligence, and common sense that activities, visitors and general ap­ From Fulton "Feature Story" velt, singing "The Lord's Prayer." war crisis and the discovery of it takes to manage a good daily newspaper in a strongly competi­ pearance of the town at 10 :00 a. moved to the KMBC Service Farm The all-Negro 92nd Division of the atomic energy has suddenly thrust tive area. Working with him, I got a kick out of covering im­ where Phil Evans, KMBC's Direc­ m. At 1 :00 p.m., from the roof of 5th Army, under the command of modern man into a new era. We, portant local news as well as handling the copy that streamed tor of Farm Service, discussed the the Palace hotel, he presented a Maj. Gen. E. M. Almond, assembled the people, must understand the out of five printers. It was a revelation to see how the pay dirt efforts of the farmers to meet the birds-eye-view of the parade given to hear the "Wings Over Jordan" new situation and provide an in­ under the daily news overburden was panned out and then re­ government's expanded food pro­ in honor of the distinguished vis­ dedicatory hymn, "We'll Under­ DR. L. DAVID COWIE . telligent, constructive public opin­ fined so it sparkled in the next broadcast. gram. itors. stand It Better, Bye and Bye." The ion. Radio is the focal point where From the KMBC Farm "Feature Story" moved to the Kansas City Rev. Mr. Settle and each member the inquiring minds of the people At approximately 3 :30 p.m., as FRANK SINATRA ... Livestock Exchange where Bob of the choir received citations for Dr. Cowie's topic will be "Christ can meet, understand their common President Truman introduced the The summer of 1945 was a period* of fast-breaking, big news First." Music will be by the Lin­ former Prime Minister of England rence D. Reddick, curator of the Riley, KMBC's Marketcaster dis­ meritorious services. At Genoa they problems and learn to share their -the Potsdam Conference, Russia's entry into the war, the cussed the efforts of livestock wood Presbyterian Church Choir, to the students and guests of West­ Schomburg Collection of Negro participated in a special ceremony common resources. To meet this atomic bombs, Japan's surrender, the problems of reconversion. raisers to meet the expanded food Literature of the New York Public marking the restoration of the directed by Delbert E. Johnson, challenge attention must be focused minster college, KMBC again It was thrilling to have a part in that writing, editing, and broad­ program recently set up by the gov- minister of music. turned to Fulton, Missouri and ashes of Christopher Columbus to on the listening end of radio. Pas­ casting of such historic news, and I kept copy and notes on the Library. ernment. The Rev. L. David Cowie, B.S., presented Mr. Churchill's lecture A nation-wide poll was conducted Then back to New York where the original resting place. The sive listening for relaxation should best days for use in my classes. Such live, specific subject mat­ Th.B., D.D. is a graduate of entitled, "Sinews of Peace." to determine the six white persons Burn Bennett, Editor of "Feature ashes had been moved to the moun­ be supplemented by active, creative ter beats textbooks-especially when the teacher "vas dere, Wheaton College and of Princeton At 8 :30 a.m. this portion of the Charlie." We studied all the angles of momentous news, sifted and twelve Negroes who had dis- Story" summerized the information tains by Partisans for safe keep­ Seminary. He was awarded the listening. Our Kansas City experi­ days events, which had been tran­ tinguished themselves in race rela- presented by KMBC's staff. ing before the Nazi occupation. ment and research is intended to mounds of background and informative material, boiled and dis­ Doctor of Divinity degree at John scribed, was rebroadcast for those tilled the dispatches. We avoided commenting on or slanting the tionships by contributing to na­ Brown University on May 25, 1945. assist at this point. unable to tune in during the day. news, according to best radio practice, conscientiously striving tional unity "in terms of real de­ Pastor of the Linwood Presby­ to present all of the significant news in its proper setting and mocracy." terian church since 1942, Dr. Cowie Sinatra will also receive an is one of the outstanding min­ with its necessary background. Through it all, the "interne" and award from the Congress of In­ isterial speakers in Kansas City. the "professor" were working together to produce a straight­ dustrial Organizations for his 1945 He has taken a very active inter­ news show that nobody else could beat. It was work, but it was efforts in behalf of 1·eligious and est in the youth of America, mak­ fun. race tolerance. ing extensive calls to youth confer­ ences and rallies. I found the KMBC department* alive with ideas and already He is pastor counselor for the doing several unusual things, such as the special news broad­ "Singspiration" of the Youth for casts to schools, the lunch-hour news shows for civic club, and KMBC Presents New Christ of Greater Kansas City, and the "home-town headlines" from communities in the area. I was has spoken for similar organiza­ shown how to use different formats in the writing and editing tions in St. Louis, Detroit, Dayton, of news scripts, and I learned how to achieve pace, smoothness, Discussion Series Los Angeles, Tulsa, and other cities and emphasis before the microphone. throughout the East and Middle "Open Hearing," new series of West. half-hour discussion programs, When I studied other departments-advertising,* research, pro- made its debut over KMBC Tues­ gram, engineering, control, promotion, etc.-every KMBC execu­ day, March 12, with CBS Washing­ tive seemed more than willing to explain exactly how the work ton correspondent Larry Lesuem· as KMBC's "Office Behind was done, what principles were followed, what results obtained. moderator on the initial broadcast. Always, I was impressed by the alertness, foresight and initia­ "Open Hearing" is designed to The Church Organ tive which seem to characterize a top-notch radio station staff. present Federal legislators, and government spokesmen who make (Continued from Page 1, Column 4) and execute national policy. The EDUCATORS ... Radio people are planning with* confidence and with determi- program will present as many im­ who would regiment their minds. nation to keep in step with the times. Schools of journalism portant and varied viewpoints as Over 1200 public school administrators were in attendance at the recent three­ VISITORS ... Those who report want to hear both have a new job ahead-to give young people practical training possible on developments of out­ day Meeting of the American Association of School Administrators. This sides of controversial questions .. On the "Hear the Heart of America" program over KMBC recently, the situation for radio. The intelligent and wholehearted cooperation of the standing public interest and sig­ Regional meeting, attracting school men from ten states, was held in Kansas They find helpful such discussions was reversed and the Heart of America heard about activities elsewhere in the broadcasters, made manifest in the internship program, is going nificance. City, Missouri, February 20-22, with Dr. Herold C. Hunt, local Superintendent as Lyman Bryson's, "People's Plat­ world. Gene Dennis, (right) KMBC's director of special events, broadcast an to help get that new job done right. The new series will feature at of Schools as official host. Shown above are two prominent educators in KMBC's form," "The Town Meeting of the informal program with Quentin Reynolds, (left) world famous writer, actor and least one Senator or one Represen­ studios for an interview with Gene Dennis on "The Heart of America" series. Air," and the "University of Chi­ commentator: and Billy Rose, well-known Broadway personality, who recently tative on each Tuesday program at They are: (left) Supt. Warren T. White of Dallas, Texas; (right) Supt. J. E. cago Round Table." returned from a tri:, to Europe. 10 :30 p.m. over KMBC. Stutsman of San Antonio, Texas. CULTURAL PROGRAMS FOR THE MONTH

ALL TIMES CENTRAL STANDARD TIME. KMBC "SCHOOLHOUSE," MONDAYS THROUGH FRIDAYS, 2:15 P. M. SCHOOL OF THE Al R MONDAY-THE STORY OF AMERICA 6:15 A.M. PHIL EVANS-FARM COUNSELOR 2:15 P.M. MUSIC TIME From the KMBC farm. March 18-The _Rise

7:00 P.M. VOX POP LYMAN BRYSON, A The original quiz program. Time for Reason 7:30 A.M. THOUGHTS FOR THE DAY Sunday, 12:30 P.M. LYMAN BRYSON 8:00 A.M. COLUMBIA COUNTRY JOURNAL 8:00 P.M. LUX RADIO THEATER Farm experts and guest speakers with important Presentation of important screen plays from BILL HENRY-7:55 P.M., Monday through Friday. farm legislation reported by Chuck Worcester radio's best-known theater. EDWARD R. MURROW-12:45 P.M., Sunday. 8:30 A.M. LITTLE OFFICE BEHIND THI WILLIAM L. SHIRER-4:45 P.M., Sunday. CHURCH ORGAN 9:00 P.M. SCREEN GUILD PLAYERS Ministers and laymen get together for an in, Screen stars in excellent film adaptations. formal round table on present-day problems. 9:00 A.M. CHURCH OF THE AIR 9:45 P.M. HEAR THE HEART OF AMERICA Services conducted by representatives of thE major faiths. 10:05 A.M. WINGS OVER JORDAN Spirituals and religious talks. 2:15 P.M. FUN WITH FACTS 11 :00 A.M. STONE CHURCH SERVICE 2:15 P.M. THE MAGIC BOOK Science and history of the region for upper and Stone Church Choir and speakers in mornin, Favorite children's stories, dramatized by elementary grades. worship originating at the church. KMBC's Caroline Ellis for kindergarten and 11 :30 A.M. TRANSATLANTIC CALL elementary grades. 2:30 P.M. MARCH OF SCIENCE Britain and America meet each other, creatint The modern world, dawn to radar and plastics. an understanding that makes for good will anc 2:30 P.M. GATEWAYS TO Music enduring peace. From folk song to symphony on the American 9:00 P.M. GREAT MOMENTS IN MUSIC 12:25 P.M. THE VOICE OF YOUR LIBRARY School of the Air. 9 :45 P.M. HEAR THE HEART OF AMERICA 12:30 P.M. A TIME FOR REASON 8:00 P.M. STARRING HELEN HAYES Dr. Lyman Bryson, CBS director of post wa. One of America's greatest actresses in some of studies and educational broadcasts, discusse. her greatest plays. LISTENING POST, published monthly, except national and world problems. during summer, in behalf of KMBC's Education 1 :00 P.M. READER'S DIGEST-RADIO EDITIOt- 8:30 P.M. PEOPLE'S PLATFORM Department, Pickwick Hotel, Kansas City 6, Mo. 2:00 P.M. NEW YORK PHILHARMONIC SYM­ Round table discussion with Lyman Bryson. Dr. Charles F. Church, Jr. PHONY Director of Education Distinguished leaders of science in intermissio, 9:45 P.M. HEAR THE HEART OF AMERICA talks. E. P. J. Shurick 10 :30 P.M. OPEN HEARING Director Promotion and Press Relations 6:15 P.M. OF HEALTH AND HAPPINESS Stories of doctors and medicine. Discussion series featuring Government spokes­ W. K. Rodat, Editor men and Legislators. 8:30 P.M. STAR THEATER FROM KMBC-/N THE HEART OF AMERICA- KANSAS CITY May-June, 1946

"Invitation ToLearninq" The "Magic Book" Receives National Now Heard Over KMBC Dramatic Coach of Award From Ohio Stale University Long a popular feature of "Curtain Call" the Columbia Broadcasting Sys­ tem, "Invitation to Learning," Discusses Series is now being heard over KMBC By Ruth Castle at 10 :00 a.m. on Sundays. The program is produced by the CBS The bell in the tower of the Education Division and presents KMBC School House has rung for an informal discussion by auth­ the last time this year, much to orities on topics of interesting the regret of the members of the and educational value. All-City High School Work Shop, which was composed of the nine Kansas City, Missouri High Schools and the Wyandotte High School of Clock Setback Has Kansas City, Kansas. Through the cooperation of KMBC and the pub­ lic schools, the members of the All­ Created Changes. City High School cast have been In KMBC Schedule provided a rich experience in radio.

Due to the recent time change many KMBC programs are now heard one hour earlier. However, there have been some radied time changes caused by this general set­ back of clocks that bear mention. Programs that have been affect­ ed and are now heard on Sundays are: "Peoples Platform," which is now heard at 11:30 a.m.; "Time for Reason," with Lyman Bryson at 5 :30 p.m. and "Readers Digest­ Radio Edition," sponsored by Hall KMBC's third National award in as many months was Brothers for Hallmark Greeting announced recently by the Sixteenth Institute for Education Cards, now presented at 8:30 p.m. by Radio at Ohio State University. This time it is a First Monday and Tuesday each con­ Award presented to "The Magic Book," best loved ~hildre~'s tain one radical change. "Assign­ stories which are created and narrated by Carolme Elhs, ment Home" is now heard at 10:30 KMBC•s noted p.m. on Mondays and on Tuesdays w om an c om- most important of education radio "Open Hearing" is now presented mentator as the clinics, the award takes on added at 8:30 p.m. Tuesday presen- significance. "The Magic Book" is On Wednesday evenings "County RUTH CASTLE . . . tation of the designed for the primary grades as Neighbors" is now heard at 6 :30 KMBC School- part of the KMBC Schoolhouse and "Hear the Heart of America" It has indeed been an experience h O u s e series. programs and is planned and pro- at 9:45. in cooperation. The public schools "Blackie Takes duced in cooperation with the There have been no extreme time furnished the talent, the scripts, a Trip," a story schools of this area. It is a quarter- changes in Friday's cultural pro- and the director, while KMBC gave the services of its production man­ CAROLINE ELLIS of a 11.ttle black hour presentation with the cast grams. o n sa t urd a y s KMBC now Keeper of the Mogic cat who ventur- selected from the staff of KMBC presents, in the afternoon at 4 :00, ager, its music director, sound tech­ Book ed into the world and is produced by Fran Heyser. "Cross Section-AFL" and at 5:00 nician, and engineers for the final of china cats, was submitted as a The winning entry was broadcast p.m., "Talks." In the evening "Aca- rehearsal and transcription of the typical entry of the series. It was January 8, 1946 at 2:15 p.m. demy Award Theatre" is now heard weekly programs. These were put judged the best in the land for Judges Summarize at 8:45 under the sponsorship of E. on the air ways every Friday at primary grades! In a summary of the awards it R. Squibb & Sons. 2:15 p.m. for both the classroom The citation accompanying the was stated by the judges.: "This Some programs have made minor audience and the people of the com­ Award stated: "For the prepara- opportunity for careful listening time changes, such as: "Voice of munity to enjoy. tion of a delightful story hour has been a unique experience, one Your Library" which is now heard Early in October the speech de­ which entertains and stimulates that has enriched us immeasure- at 12:10 p.m. on Sunday and "Way­ partments of the various high the imagination of kindergarten ably. We were rewarded with a side Chapel" which has moved to schools chose a group of their most and primary grade children. The new conception of the level of edu- 5:00 p.m. on Sunday. The "Camp talented students to try out for the program helps its young listeners cational broadcasting as reflected Fire Girls" program is now present­ All-City Work Shop. They were to acquire a better vocabulary and by this large number of program ed at 1 :25 p.m. on Saturdays. given auditions after which 45 peo­ an appreciation of good reading." entries. The level is high, and in The daily KMBC afternoon news- ple were selected for the casting From every side throughout the some cases vividly exciting and casts with Erle Smith are now pre­ list. Each week a new cast was Heart of America, listeners have brilliant. As we have listened, we sented at 2 :25 and 5 :45 with the chosen from this list, giving all 45 had nothing but praise for "The have wished that many others KMBC sportscast by Sam Molen members actual experience in radio production. Magic Book," but when one con- might share with us this same following the late afternoon news siders the stiff competition in this broadening experience." at 5:55. A cast would rehearse every (Continued on Page 2, Col. 3) .:. LISTENING POST LISTENING POST 3 KMBC Receives Nation­ "Curtain Call" KMBC's Anniversary Fifteen Years of al Award For Top Stardom and She's Promotion Serles Dls,ussed How· Broad Are Your Radio Re,elves National (Continued from Page 1, Col. 4) Stlll Going Strong KMBC of Kansas City receiv­ Network Re,ognilion ed its second National award Tuesday and Wednesday from 3 :00 Horizons! last month for "THE MOST EF­ to 5:00 p.m. in a room in the Pub­ Word of KMBC's 25th Anniver­ Kate Smith, one of the most cit­ FECTIVE ALL-OVER STA­ lic Library and then on Thursday sary reached the ears of listeners ea and photographed women in the T ION PROMOTION BY A RE­ go to KMBC at 2 :30 for the final The radio tuner-in is apt to limit his appreciation of broad­ throughout the nation last month. world who celebrated her 15th an­ GIONAL RADIO STATION," rehearsal and transcription. At the casting's services to the couple or three stations that come within Kate Smith and Ted Collins on the mversary as a CBS-KMBC star on from the College of the City of studios they received many valu­ the listener's immediate scope. We sometimes forget the fact May 1, seems to be destined to New York in competition with able suggestions and had the ex­ that the stations we have come to know as our own should be "shine" forever. radio stations throughout the perience of producing a show with Heard over KMBC Monday thru multiplied hundreds-fold in drawing up a true picture of broad­ nation. Following on the heels professional people. Friday at 10:00 a.m. on the "Kate of the recent Variety award The scripts ranged from original casting's service to the American way of life. Smith Speaks" program which is which was presented to KMBC plays given for the purpose of in­ sponsored by General Foods for for knowing best "HOW TO forming the public of some worthy Post Raisin Bran and Post Bran RUN A RADIO STATION," it cause, to comedies adapted purely Flakes, she is one of radio's most attests to the national prestige for entertainment. This wide var­ * popular woman commentators. The Would the radio critic who never wandered out of the wheat held by this Heart of America iation in program material gave the idea for a commentary program oc­ fields of Kansas ever think of a radio station with nightly pro­ station. student actors experience in inter­ cured to her manager, Ted Collins, preting all types of dramatic grams to entertain the fisherman away at sea-and tell him of scripts. Two of the plays presented his family and community news? Well, that's what our middle­ were written by high school stud­ western friend would find if he visited Gulfport, Mississippi and Above, Kansas City's Chamber of ents; one an adaption of a legend tuned into radio station WGCM. Commerce meets to hear the story of written by Charles Holt of Wyan­ radio's early beginnings, presented by dotte High School; another by Joan KMBC staff artists. Left, Big Brother Mowry and John Hawkinson of Club party held in Kansas City's Muni­ Central High School commemorat­ * cipal Auditorium arena in celebration ing Shakespeare's birthday. And in turn would our Gulfport fisherman realize the im­ of KMBC's 25th Anniversary. portance of the North Central Broadcasting System's or the Progress Shown "Kate Smith Speaks" program its influence on the American way•------• Much progress has been made in Wisconsin Network's daily weather reports to the traveling sales­ heard over KMBC Monday through of life. The dramatic script was the personal development of these man and school children of the north part of the country with its Friday at 10:00 a.m. CST, for written by Gene Dennis, KMBC's MediArt Linkletter, "House Party's" musical background was supplied Presents Drama ical listeners. Since they can hear master of ad lib, sponsored by Gen­ by KMBC's nationally known "Tex­ their transcription played back to eral Electric and heard over KMBC as Ra~gers." Material for the pre- Presented by KMBC in coopera­ them the day after they have made * Monday through Friday at 2 :00 sentat10n has been gathered by tion with the Jackson County Med­ it, they can make a critical study Imagine if you will the cowboy of Wyoming having an p.m. CST; and William S. Keigh­ ~M~C from ~00 ~roadcasters," and' ical Society, "Of Health and Hap- of their own problems. understanding of the importance of WEEI in Boston to the cran­ ley, producer-director of "Lux Ra- 1s_ bemg compiled mto a book _The piness," heard over KMBC at 9:45 The program has been very satis­ berry-growers of New England; Hundreds of thousands of barrels Jlio___ Th.eatre."__ heard over KMBC 1rst Quarter.Century of Amencan p.m. each-Monday has returned to · -- ntTE SMTTFfMAAES TIRST- lIT

But our cowboy would realize* how important is KXEL's serv­ Of Atom Bomb Tests ice of hiring a full-time practicing livestock veterinarian for History-making happenings half giving the Waterloo station's listeners the benefit of his experi­ a world away are the objective of a ence in the care of their livestock. And he would look with under­ special events crew representing standing upon the "KMBC Service Farms" project where modern KMBC which headed out from San Francisco via Naval Air Transport livestock raising methods are put to test with findings passed Service for Hawaii, Kwajalein and on to listeners in three remote broadcasts direct from the site finally to Bikini Atoll. Austin Fen­ of the farm. ger, chief of the crew, gave his first eye-witness report from the scene of the mid-Pacific atom bomb tests over KMBC Monday, May 27, Yes-radio's service in the* public interest is a great patch at 5:30 p.m. The series will con­ tinue for three weeks,, Monday work quilt of doing little things, day in and day out, in hundreds through Friday at 5 :30 p.m. CST of important ways. How narrow is the outlook of the critic, well over KMBC. meaning as he or she may be, when saying "broadcasting never Typical broadcasts will include an does anything without expecting something of a monetary way interview with Chief Judah of the in return." Too many are they who think of radio in terms of a Bikini tribesmen who were trans­ ferred from their home at Bikini to distasteful singing commercial-or possibly a drippy-dramatic their new home at Tongerik Atoll, daytime serial-yes, and that off-color comedian. Isn't a practice B-29 bombing run, ac­ TIME OUT FOR TEA ... counts from a submerged sub­ it about time that we start thinking constructively of e~s Above, left to right: Miss Maryellen Henderson, chairman of the recent annual broadcasting-instead of dwelling upon the exception? ff marine, pilotless B-17 or "mother" field day of the Kansas City Home Economics and Business grouo; June Martin, MUSIC TIME •... plane, interview with key Army and KMBCs graduate home economist, who was mistress of ceremonies and chair­ From the R. T. Coles Vocational and Junior High School came this Girl's Glee Club to aooear in the KMBC Schoolhouse Navy scientific personnel, last land­ man of the entertainment committee for the event; and Miss Virginia McGurk, Thursday afternoon, April 11. The group was under the direction of its regular teacher, Miss Mildred Guthrie stand­ ing on the Saratoga aircraft car- chairman of the organization, take time out for tea at the Pickwick Hotel follow­ ing at the left. Music Time's radio music teacher, Miss Alice Gallup, seems pleased as she surveys the young' singers ing a tour of home economics departments in Kansas City business establish­ from her position at the right. •------....l. rier, etc. ments. CULTURAL PROGRAMS FOR THE MONTH

ALL TIMES CENTRAL STANDARD TIME.

DAILY NEWS SERVICE 8:45 A.M. GARDEN GATE 6:15 A.M. PHIL EVANS-FARM COUNSELOR BILL GRIFFITH "Old Dirt Dobber" on gardening pleasures and From the KMBC farm. 6:00, 7:15. 8:25, 9:45 A.M., Monday through problems. Saturday. 12:00 Noon, 12:55 P.M. Saturday. 12:25 P.M. LIVESTOCK HEALTH 6:45 A.M. MORNING DEVOTIONS JOHN FARMER 12:00 Noon, 12:55 P.M. Monday through Friday. Inspirational thoughts 7:15, 9:45 A.M., 12:00 Noon, 5:45, 9:30, 11:00 1 :00 P.M. LET'S for the day with Evan P.M. Sunday. PRETEND Dramatic adaptations Fry, hymns. ( Also Satur­ of fairy ta/es and orig­ day.) ERLE SMITH, News Editor inal fantasies by Nila 2:25, 5:45, 9:30, P.M., Mack. Monday through Satur­ 8:15 A.M. THE FOOD day. 1 :25 P.M. CAMP FIRE SCOUT GIRLS SAM MOLEN, Sports News Fruit a n d vegetable 5:55, 9:40 P.M. daily. 4:00 P.M. CROSS SEC- news from the Kansas TION A.F.L. City Produce Terminal Bill Downs interviews E. P. J. SHURICK TED COLLINS Director of Promotion (Also Saturday). A. R. MOLER 10:00 A.M., Monday labor elements all over and Press Relations, Chief Engineer of KMBC through Friday. the United States. KMBC LYMAN BRYSON, A 8:30 A.M. THE KMBC HAPPY HOME WITH CHARLES 4:15 P.M. AMERICAN PORTRAIT Time for Reason COLLINGWOOD CAROLINE ELLIS Sunday, 5:30 P.M. Friendly philosophy with KMBC's nationally­ 5:00 P.M. TALKS known woman commentator. (Also Saturday). WILLIAM L. SHIRER-3:45 P.M., Sunday. A series of discussions by civic, political and other leaders. ROBERT TROUT, With the News Till Now 9:30 A.M. KMBC HAPPY KITCHEN WITH 4:45 P.M., Monday through Friday. 8:45 P.M. ACADEMY AWARD THEATRE JUNE MARTIN Academy Award winners in radio adaptations of Recipes and cooking helps with KMBC's home CHARLES COLLINGWOOD-4:45 P.M., Saturday. Academy Award motion pictures. economist. ( Also Saturday.) BILL HENRY-6:55 P.M., Monday through Friday.

10:00 A.M. KATE SMITH SPEAKS NED CALMER-6:55 P.M., Saturday and Sunday. Commentaries on American life. 6:30 A.M. COLUMBIA COUNTRY JOURNAL 12:20 P.M. FEED LOT CHATS Farm experts and guest speakers with important farm legislation reported by Chuck Worcester. Ta/ks for farm folk by KMBC's Phii Evans, from the KMBC farm. 7:30 A.M. THOUGHTS FOR THE DAY

3 :00 P.M. FEATURE STORY 8:00 P.M. GREAT MOMENTS IN MUSIC 8 :00 A.M. CHURCH OF THE AIR Services conducted by representatives of the 9:45 P.M. HEAR THE HEART OF AMERICA major faiths. 3 :15 P.M. WOMAN'S CLUB 8:30 A.M. LITTLE OFFICE BEHIND THE 5:15 P.M. THE BIG BROTHER CLUB CHURCH ORGAN Children's program featuring ad1·entures of Ministers and laymen get together for an in­ formal round table on present-day problems. Tim West, the trail scout. 9:05 A.M. WINGS OVER 6:30 P.M. COUNTRY NEIGHBOR JORDAN Discussion and interview program with Phil Spirituals and religious talks. Evans. 10:00 A.M. INVITATION 7 :00 P.M. LUX RADIO 9:45 P.M. ON THE SCENE TO LEARNING THEATER Vivid accounts of drama in the interest of 10:30 A.M. YOURS Presentation of impor• Traffic Safety in Kansas City. SINCERELY tant screen plays from radio's best• known 11 :00 A.M. STONE CHURCH theater. SERVICE Stone Church Choir and 8:00 P.M. SCREEN GUILD speakers in morning PLAYERS worship originating at LEE STEWART the church. KMBC's Chief Announcer Sc-reen stars in excellent 6:30 P.M. THE ALDRICH FAMILY film adaptations. Comedy built on the hazards of being a young­ 11 :30 A.M. PEOPLE'S PLATFORM ster of high school age. Round table discussion with Lyman Bryson. 9:45 P.M. OF HEALTH & WILLIAM KEIGHLEY Producer of Lux 12:10 P.M. THE VOICE OF YOUR LIBRARY HAPPINESS Radio Theatre 9:45 P.M. SUMNER WELLS COMMENTS 1 :00 P.M. COLUMBIA BROADCASTING 10:30 P.M. ASSIGNMENT HOME 1 0 :00 P.M. THE OUTDOORSMAN SYMPHONY 2:00 P.M. COLUMBIA WORKSHOP LISTENING POST, published monthly, except 5:00 P.M. WAYSIDE CHAPEL during summer, in behalf of KMBC's Education Department, Pickwick Hotel, Kansas City 6, Mo. 5 :30 P.M. A TIME FOR REASON 7:00 P.M. AMERICAN M,ELODY HOUR Dr. Lyman Bryson, CBS director of post war Dr. Charles F. Church, Jr. studies and educational broadcasts, discusses 8:30 P.M. OPEN HEARING Director of Education national and world problems. Discussion series featuring Government spokes­ E. P. J. Shurick 7:30 P.M. STAR THEATER men and Legislators. Director Promotion and Press Relations 8:30 P.M. READER'S DIGEST-RADIO EDITION W. K. Rodat, Editor 9:45 P.M. HEAR THE HEART OF AMERICA 9:45 P.M. REPORT FROM UNITED NATIONS FROM KMBC - IN THE HEART OF AMERICA - KANSAS CITY November, 194_6

Teachers' Outlines and KMBC Greets Missouri Slate Teachers Manuals Available K. C. Philharmonic

Association Convened in Kansas City Materials for aid in class­ To Air 13-Week room use of the "KMBC School KMBC extends its best wishes to the Missouri State Teach­ of the Air" series are available Season Over KMBC to teachers, without charge, up­ ers Association, as it convenes this week for its biennial November 8 will usher in an­ Convention in Kansas City's Municipal Auditorium. on request to the Educational Director, Station KMBC, Kan­ other brilliant season of half-hour Our congratulations to the As- ♦ . sas City 6, Missouri. Teachers concerts Ly the Kansas City Phil­ socia· t· 10n , s p res1"d ent , Dr. L • E • Northeast High School. The ques­1 ·aids include the "School of the harmonic orchestra over KMBC. Ziegler, Superintendent of Schools tion:. "Are ~ outh ~nd. the Schoo Air" Calendar Manual, and the Concerts will be presented for a a t C o1 um b1a,. M"1ssour1, · a nd to the Meetmg ?"Their Obhgation to One teachers' outlines for the 13-week period at 7 :30 p.m., Fri­ official host, Dr. Herold C. Hunt, Another·. . . "Schoolhouse" programs. days under the direction of Efrem Su erintendent of Schools in Kan- A specia~ section of hig? school Kurtz. P students will supply quest10ns for the four participants during the latter part of the program. Moder­ ator of the discussion will be Mr. C. W. Petegrew of Columbus, Ohio, Executive Secretary and National Moderator of the Junior Town Meeting League. Miss Lillian Lang of the B.B.C. office in New York City, who has represented that or­ ganization in preparing the pro­ i:Q"alll, will also_ be in Kansas City to assist in final details. Attendants at this broadcast will hear also the pre-broadcast re­ hersal and the "acquaintance" con­ versations between the partici­ pants here and in England. This preliminary session is likely to be of as much interest as the broad­ cast itself. Elaborate facilities have been KANSAS CITY PHILHARMONIC arranged by KMBC's Studio Di­ With Efrem Kurtz conducting, the Kansas City Philharmonic presents a 13-week DR. L. E. ZIEGLER ... rector, Kenneth R. Krah!, and the series ol Friday evening (7:30) concerts over KMBC sponsored by Robert Keith, Association President. B.B.C. engineers, with telephone Inc. lines to the B.B.C. office in New sas City, Missouri, as well as to York, and short wave radia trans­ Sponsorship of the season has their many associates who have "first Quarter Century" been contracted by Robert Keith, worked with them to make this Inc., one of Kansas City's leading meeting the finest yet. Presented Bel ore NAB home furnishing establishments. In Junior Town Meeting sponsoring the radio broadcasts "The First Quarter Century of Robert Keith, Inc. places Kansas It has been KMBC's privilege to American Broadcasting," compiled City in a class with New York, cooperate with the Association in from the contributions of more Boston, Detroit, San Francisco and arn1nging the program for the than 300 radio stations and edited Los Angeles, the only other cities first evening general session, by E. P. J. Shurick, Director of having symphony groups with a Thursday, November 7. Working Promotion at KMBC, was formerly sponsored radio season. with representatives of the Junior introduced at the NAB Conven­ Fourth Year Town Meeting League, the British tion in Chicago. The 7 4 piece orchestra, entering Broadcasting Cooperation, and the President Justin Miller of the its fourteenth season, has become Kansas City School Administra­ NAB and Acting Chairman a nationally . known institution. tion, the first of these international Charles R. Denny Jr., of FCC were This seasons broadcasts marks the student forums for the current presented leather bound, first edi­ fourth year that KMBC has school year has been planned es­ tions by Mr. Shurick. Contributors brought the Philharmonic to the pecially for this occasion. Those in are rece1vmg special numbered Heart of America radio audience. attendance will see the actual copies of the new book which was P. Hans Flath, KMBC's direc­ broadcast, as Barbara McFarlane, written to tell the complete story tor of music, will act as liaison be­ a senior of Northeast High School DR. HEROLD C. HUNT . of broadcasting. tween the station and Efrem Kurtz and Dick Griffith, a senior of Official Host. The book contains 384 pages with in building the musical programs Southwest High School engage in more than 1000 authenticated mile­ specifically for the radio audience. a forum discussion with Bella Mar- mission thence across the Atlantic stones as a permanent record of In addition to widening the or­ cus and Bernard Palmer, partici- to London. In London, due to the broadcasting, and in commemora­ chestra's audience, the broadcasts pating students in London. Student time difference, participants will tion of its 25th anniversary. Each in past seasons have helped to in­ alternates in Kansas City are be in the studios at the early of the 16 chapters has its own sure the organization's perman­ Diane Prettyman, Southwest High morning hours of 2: 00 to 3: 00 chronology of facts for reference ence in the city by increasing its School and Walt Lochman, Jr., (Continued on Page 3, Col. 1) purposes. income. .! LISTENING POST LISTENING POST 3 KMBC Programs To KMBC Attends Kansas Kansas City Plays K. C. Kansas Schools Teachers Meeting Missouri Teachers On "Fun With Facts" Complete Coverage Observe Nat ion al KMBC's Education Depart­ Host To KMBC-CBS About Criticism in Print Greeted By KMBC Students of three classes from Of American Royal ment "moved" to Topeka, Kan­ (Continued from Page 1, Col. 2) Kansas City, Kansas will come to sas October 31 and November 1, Excerpts from President Justin Miller's keynote address given before the "Vox Pop" Program NAB Convention in Chicago. KMBC's studios for broadcasts Education Week for the Eastern Sectional Meet­ A.M. In Kansas City the program on "Fun With Facts" (Tuesdays, Presented By KMBC In observance of National Edu­ ing of the Kansas State Teach­ will be broadcast direct from the 2:15-2:30 p.m.) next month. Lee ers Association. Much interest The "American Royal" present­ cation Week, November 10-16, The coast-to-coast broadcast of Arena stage at 8:30-9:00 P.M. Stewart, radio schoolmaster of was shown in the exhibit of ing one of the most interesting at­ KMBC has arranged a series of "Vox Pop," that pioneer audience­ * * * Following the Junior Town the series, will informally "quiz" KMBC's educational activities, At the time I was preparing this portion of my address, I tractions in Kansas City with its special programs. participation interview program, Meeting, KMBC's nationally fa­ the children from the following which include both "in-school" revival after the war years, found Beginning the week, KMBC's heard over KMBC Tuesday nights had before me a copy of the New York Times for October 8, 1946. mous "Texas Rangers" will enter­ classes: Bryant School, Sixth and recommended home-listen­ KMBC on hand to give Heart of Sunday morning Round Table, at 8, from the Arena of Kansas tain the audience with a special Grade, November 19; Roosevelt ing programs. The total number of pages was 48, roughly equivalent to the 48 America radio audiences a full re­ "The Little Office Behind the City's Municipal Auditorium, program of the music which has School, Seventh Grade, N ovem­ port of all activities. Church Organ" (November 10, half-hour periods available during a day. Of these 48 pages, 45 made them popular on the Colum­ ber 26; Franklin School, Sixth Gene Dennis, KMBC's director of 8:30-9:00 A.M.) will have five contained advertising. Another page carried no advertising ex­ bia network and in motion pic­ Grade, December 3. guests to discuss the question tures. "Captain Bob" and all the special features presented an eye "How Can Education Week Be Re­ cept that of the Times' own radio station. Another page carried others, in colorful western dress, lated to Total Education." Guests no advertising except the subscription rates of the Times. Only will act as musical hosts. will include Mr. Arthur W. Gilbert, KMBC Exhibit Booth Director of Research and Curri­ one page was entirely free of all commercial material. Six of School administrators and teach­ ttllllt' culum, and Mr. Gordon Wesner, a the 48 pages were devoted exclusively to advertising; 10 ad­ ers are invited to visit KMBC's teacher at Southwest High School, Ellilll~ ditional pages devoted at least half their space to advertising; Exhibit Booth at some time dur­ both from the Kansas City public ing the Convention. Here may be schools; Mrs. Teding Putman, and 15 additional pages devoted at least one quarter of their space found information concerning the Mrs. William E. Kemp, both of to advertising. seven radio programs broadcast whom are actively interested in each week by KMBC for "In­ civic and educational affairs in school" listening which include Kansas City; and Dr. J. W. Mc­ three CBS School of the Air broad­ Donald of the Council of Churches. casts: "Gateways to Music," Mon­ The "Magic Book" will present According to standards which have been suggested for days; "March of Science," W ednes­ an adaptation by Caroline Ellis of broadcasting, this copy of an outstanding metropolitan daily days; "Tales of Adventure," Fri­ "Robert Francis Weatherby," the days; and four KMBC Schoolhouse story of a little boy who didn't was almost 100'1, commercial. Imagine the reaction which would programs: "The Magic Book" and want to learn to read or write, come to a station which devoted three full consecutive hours to "Fun With Facts" Tuesdays; "In­ and the many difficulties he ex­ 1 side the News" and "Music Time" perienced because of it. This pro­ advertising; or to a station which devoted 2 /~ hours out of an Thursdays. All programs broad­ gram will be broadcast November additional five hours to advertising. cast 2 :00-2 :30 P.M. Copies of the 12, 2:00-2:15 P.M. Especially de­ 1946-4 7 Calendar Manuals for the ORIGINATING FROM THE ROYAL signed for kindergarten and pri­ VOX POP ... CBS "American School of the Air" Daily fifteen-minute broadcasts originated by KMBC from the American Royal mary school children "The Magic The conclusion of the Kansas City origination of "Vox Pop" showed a stage piled will be available for all who use gave listeners the inside story on activities. Above, left to right, Gene Dennis Book" which recently was awarded with gifts and smiling participants left to right: Miss Raye Virginia McCreary, * * * interviews Phil Evans, KMBC's director of farm service and John McDermott, national recognition in the form of Parks Johnson, Charles Napier, E. D. Frazier and Warren Hull. In the August 1946 number of a very conservative maga­ the series in school or for recom­ mended home listening. Sample secretary of the publicity committee of the Royal, from the KMBC booth. a first award from the Ohio State proved its theory that "the average zine, an article was published which was very critical of the utilization outlines are also avail­ University in the Sixteenth Insti­ man has a far more interesting witness account of the downtown "Information Please" able for three of KMBC's School­ tute for Education by Radio, is also story to tell than any celebrity." capacity of broadcasting licensees properly to control their ad­ parade and offered a word picture house series: "The Magic Book," "Lux Radio Theatre" To enjoyed by many "grown-ups" at With masters of ceremonies, of the pomp and pagentary of the Challenges Listeners vertising. The display ad on the inside of the back cover page "Fun With Facts," and "Music home. Parks Johnson and Warren Hull Grand Ball and Coronation, direct of the same magazine was of an old grandfather drinking Time." In any case, all are invited Air "Gallant Journey" Tuesday evening November 12, "Information Please," heard over shooting the questions, giving away from the Municipal Arena which to make a friendly visit to help at 9:45 P.M., a special interview KMBC each Thursday evening at hard-to-get items, and Lipton whiskey. The broadcasters have a standard of practice which started the full weeks activity. themselves to any of the materials Lux Radio Theatre, heard over has been arranged for "The Heart 6:30 challenges radio listeners to products (sponsors of the pro­ forbids the carrying of such advertising and it is a standard provided for, and see, displayed Distinguished Guests of America." Gene Dennis will stump the experts and receive a gram) before the 11,000 FF A KMBC at 8:00 p.m. Mondays will through the use of photographs a Phil Evans, KMBC's director of have as his guests three genera­ cash award and a set of the En­ members gathered for their na­ which, so far as I know, has been pretty well lived up to. present "Gallant Journey" with panorama of the many activities farm service originated a portion of tions of a family, all of whom have cyclopaedia Britannica. The half tional convention, it could easily included in KMBC's comprehen­ Janet Blair and Glenn Ford play­ the CBS "Country Journal" pro­ have attended school in Kansas hour program, sponsored by the be seen why this program is the sive program of educational broad­ ing their original roles on N ovem­ gram featuring an interview with City. Parker Pen Company, features oldest and yet most popular of its casting. ber 11. Secretary of Agriculture, Clinton Other programs in recognition of regular experts Franklin P. Adams, kind. * * * this special week will originate John Kieran and Master of Cere­ Wholesale criticism of broadcast advertising is completely P. Anderson and Harry Darby, Mule Authority from the N. Y. Studios of CBS and monies Clifton Fadiman. Guest ex­ unrealistic so far as a large number of people are concerned. president of the "Royal." The night will be presented over KMBC. perts are presented each week. Miss Raye Virginia McCreary, of the auction found Phil giving 17 year-old senior at the Temple, Many people actually like such advertising; they believe that it listeners a first hand report of the Texas high school and a Future is in the public interest. thrilling show direct from the auc­ Homemaker was the first partici­ tioneer's box. pant. She received an evening The KMBC "County Neighbors" gown, a set of musical horns and program, now heard at 9:00 p.m. attachments for her car. Mr. E. D. * * * on Tuesdays, was conducted from Frazier of Drexel, Missouri, proved One thing which has most impressed me is that those who the small auditorium at the "Roy­ an authority on mules. When asked have been appearing most frequently in public print-trying to al". "And how do you judge a mule?" Throughout the week KMBC pre­ by Parks Johnson, he replied, "Just tell the people about radio broadcasting-are those who know sented "Dinner Bell Roundup," like a woman. You look at her legs least about American life and American broadcasting. "The KMBC Big Brother Club" and and her general conformation. You "Western Echoes" from the small look for beauty." Mr. Frazier was auditorium with overflow crowds presented a Virginia saddle and attending each performance. bridle and three silver serving * * * Daily at 2 :30 Gene Dennis, in a spoons for his wife. The free lance cynics, the frustrated Don Quixotes, the fifteen-minute broadcast, covered "Vox Pop" will celebrate its fif­ horseflies of American life play a useful part in applying the the highlights and color either from teenth year on the air this month, gad to entrenched self-interest and complacent sycophancy, but the Governor's box or the KMBC with close to 7,000 persons having display booth, decorated to tell of been interviewed. Guest inter­ the picture which they paint is a purposely distorted caricature. the many farm activities of the viewees have received approxi­ In order to preserve a decent balance, it is necessary that some­ station. mately $200,000 in cash and mer­ THE TEXAS RANGERS "Vox Pop" the show that travels VISITOR ... one describe the true values of American broadcasting. chandise as gifts. Parks Johnson Gathered around the camp fire the KMBC Texas Rangers present a picture as America, was brought to Kansas Phil Evans, KMBC's director of farm service (left) brought Secretary of Agri- and Warren Hull have traveled pleasing as their renditions of western favorites. Internationally known stars ot City by KMBC to originate its culture Clinton P. Anderson to the KMBC studios to present his views on Kansas 260,088 miles for 225 wartime pro- motion picture, stage and network radio fame, The Rangers will act as musical Tuesday performance before the City's American Royal for the CBS network "Country Journal" program. grams since July 4, 1940. hosts at the Missouri State Teachers Association Convention in Kansas City. National Convention of the F.F.A. t

CULTURAL PROGRAMS FOR THE MONTH

ALL TIMES CENTRAL STANDARD TIME, KMBC SCHOOL OF THE AIR, MONDAY THROUGH FRIDAY, 2:00 - 2:30 P. M. KM BC 5:55 A.M. SOILS AND CROPS 2:00 P.M. TALES OF ADVENTURE KMBC's Keith Jones reports from the KMBC Dramatized stories from the best in literature of farm. SCHOOL the past and of today. 6.15 A.M. PHIL EVANS-FARM COUNSELOR 7:30 P.M. KANSAS CITY PHILHARMONIC From the KMBC farm. Efrem Kurtz directs music specifically built for OF THE radio. 6.45 A.M. MORNING DEVOTIONS Inspirational thoughts for the day with Evan 9:45 P.M. HEAR THE HEART OF AMERICA Fry, hymns. ( Also Saturday.) AIR 8.15 A.M. THE FOOD SCOUT (2:00:2:30 P.M. Daily) Fruit and vegetable news from the Kansas City Produce Terminal (Also Saturday). MONDAY-GATEWAYS TO MUSIC November 4-lnvitation To The Dance 8:30 A.M. GARDEN GATE 8:30 A.M. THE KM BC November 11-The Brass Band "Old Dirt Dobbe," on gardening pleasures and HAPPY HOME November IS-Music For Marionettes problems. WITH CAROLINE November 25-Backstage At The Opera 10:00 A.M. CAMP FIRE GIRLS ELLIS December 2-Music of Today Friendly philosophy with IO :05 A.M. LET'S PRETEND K M B C's .. nationally­ TUESDAY-THE MAGIC BOOK Dramatic adaptations of fairy tales and original known woman commen­ FUN WITH FACTS fantasies by Nila Mack. tator. WEDNESDAY-MARCH OF SCIENCE 11 :00 A.M. THEATRE OF TODAY 9:15 A.M. KMBC HAPPY November 6-A Clean City KITCHEN WITH November 13-What's The Time 12:25 P.M. LIVESTOCK HEALTH JUNE MARTIN November 20-Fair and Warmer I :00 P.M. COLUMBIA COUNTRY JOURNAL Recipes and cooking November 27-Machine Shop December 4-0n All Cylinders Farm experts and guest speakers with important helps with KM B C's A. KENNETH KRAHL farm legislation reported by Chuck Worcester. home economist. ( Also KMBC THURSDAY-INSIDE THE NEWS Saturday). Studio Director MUSIC TIME 2:00 P.M. FOOTBALL Highlight Big Six Grid­ 11 :00 A.M. KATE SMITH SPEAKS FRIDAY-TALES OF ADVENTURE Game of The Week. Commentaries on American life. November 8-The Gold Bug 5:30 P.M. COUNTY FAIR 12:20 P.M. FEED LOT CHATS November IS-Westward Ho! Talks for farm folk by KMBC's Phil Evans, from November 22-And To Think That I Saw It 7 :00 P.M. HOLLYWOOD the KMBC farm. On Mulberry Street! STAR TIME November 29-Special Thanksgiving Program 2:00 P.M. KMBC SCHOOL OF THE AIR December 6-The Spy 7:30 P.M. MAYOR OF 5:15 P.M. THE BIG BROTHER CLUB THE TOWN Daily meetings with Tim West, Chief Big 8:00 P.M. YOUR HIT Brother. PARADE 11 :05 P.M. ORGAN MELODIES 8:45 P.M. SATURDAY CAPTAIN BOB P. f!_<1_ns ~lath at the organ. (Also Saturday). DAILY NEWS SERVICE NIGHT SERE­ The_ T_e!!IS_Rangers NA-OE BILL GRIFFITH 6:00, 7:15. 8:25, 9:45 A.M., Monday through Saturday. 12:00 Noon, 12:55 P.M. Saturday. 2:00 P.M. GATEWAYS TO MUSIC From folk song to symphony on the American JOHN FARMER 7 :45 A.M. THOUGHTS FOR THE DAY School of the Air. 12:00 Noon, 12:55 P.M. Monday through Friday. 7:15, 9:45 A.M., 12:00 Noon, 6:00, 9:30, 11 :00 8:30 A.M. LITTLE OFFICE BEHIND THE 8:00 P.M. LUX RADIO THEATRE P.M. Sunday. CHURCH ORGAN Presentation of imoortant screen plays from Ministers and laymen get together for an in­ radio's best-known theatre. ERLE SMITH, News Editor formal round table on present-day problems. 9:00 P.M. SCREEN GUILD PLAYERS 3:25, 6:00, 9:30, P.M., 9:00 A.M. CHURCH OF THE AIR Screen stars in excellent film adoptions. Monday through Satur­ Services conducted by representatives of the day. 9:45 P.M. OF HEALTH AND HAPPINESS major faiths. Stories of doctors and medicine. SAM MOLEN, Sports News 10:05 A.M. WINGS OVER JORDAN 6:10, 9:40 P.M. daily. Spirituals and religious talks. 10:30 A.M. OPINION PLEASE TED COLLINS 11 :00 A.M., Monday 11 :00 A.M. STONE CHURCH SERVICE through Friday. Stone Church Choir and speakers in morning 2:00 P.M. THE MAGIC BOOK worship originating at the church. Favorite children's stories, dramatized by KMBC's Caroline Ellis for kindergarten and WILLIAM L. SHIRER JOHN FARMER 11 :30 A.M. YOURS SINCERELY 4:45 P.M., Sunday KMBC Newsman elementary grades. 12:25 P.M. THE VOICE OF YOUR LIBARRY 2:15 P.M. FUN WITH FACTS ROBERT TROUT, With the News Till Now Science and history of the region for upper and 12:30 P.M. A TIME FOR REASON 5:45 P. M., Monday through Friday. Dr. Lyman Bryson, CBS director of post war elementary grades. studies and educational broadcasts, discusses 6:30 P.M. AMERICAN MELODY HOUR BILL HENRY-7:55 P. M., Monday through Friday national and world problems. 8:00 P.M. VOX POP. I :00 P.M. PEOPLE'S PLATFORM NED CALMER-7:55 P. M., Saturday and Sunday. Round table discussion with Lyman Bryson. 9:00 P.M. COUNTY NEIGHBOR Discussion and interview program with Phil Evans. 2:00 P.M. NEW YORK PHILHARMONIC OR- CHESTRA 9:45 -P.M. HEAR THE HEART OF AMERICA 3 :30 P.M. THE HOUR OF CHARM I 0:30 P.M. OPEN HEARING Discussion series featuring Government spokes­ 4:00 P.M. THE FAMILY HOUR men and Legislators. 2:00 P.M. INSIDE THE NEWS 5:00 P.M. WAYSIDE CHAPEL KMBC Schoolhouse program with Erle Smith and I 0:15 P.M. REPORT FROM UNITED NATIONS student newscaster reviewing events of the week for upper elementary and high school audience. LISTENING POST, published monthly, except 2:00 P.M. MARCH OF SCIENCE 2:15 P.M. MUSIC TIME The modern world, down to radar and plastics. during summer, in behalf of KMBC's Education A carefully planned music lesson for elementary Department, Pickwick Hotel, Kansas City 6, Mo. 7:30 P.M. DR. CHRISTIAN WITH JEAN HER­ grades. SHOLT , Dr. Charles F. Church, Jr. 9:00 P.M. ACADEMY AWARD THEATRE 6:30 P.M. INFORMATION PLEASE Director of Education Academy Award winners in radio adaptations of 8:00 Academy Award motion pictures. P.M. THE DICK HAYMES SHOW E. P. J. Shurick Director Promotion and Press Relations 9:45 P.M. KANSAS CITY REPORT 9:00 P.M. READER'S DIGEST-RADIO EDITION W. K. Rodat, Editor 10:30 P.M. WORLD NEIGHBORS 9:45 P.M. HEAR THE HEART OF AMERICA FROM KMBC - IN THE HEART OF AMERICA- KANSAS CITY January, 1947 Objective Discussions International "Junior Town Meeting" Caroline Ellis Carried By KMBC . Dis,usses Polides November 17, marked the start Originated by KMBC Before Tea,hers of a 13-week series of objective 01 ''Magi, Book" radio discussions on the subject, As a special feature of the Missouri State Teachers Associ­ "You and Alcohol" over KMBC. ation Convention, KMBC originated an international broad­ (Excerpts from on address given by Caroline Ellis at Creighton University before a Disrrict The program, originated by the cast of "Junior Town Meeting Of The Air" from the Arena Meeting of the Association of Women Radio Columbia Broadcasting System, Directors, and students of the University.) of the Municipal Auditorium in Kansas City. The program, a is presented each Sunday at The origin of the Magic Book 9:30-9:45 a. m. feature of "Junior Town Meeting" was presented in co-opera- goes back almost two years. The broadcasts were directed to chil­ dren of kindergarten and primary grades, who listened by means of Commission Grants radios placed in their class rooms. In addition, many upper element­ New Station Al ary grade classes listen regularly. The teachers decided when we Concordia, Kansas started that we would use the fairy stories which children love so well. With the granting of a new I soon found that the hardest part broadcasting station at Concordia, of preparing the Magic Book was Kansas, by the Federal Communi­ the selection of the story. There is cations Commission to KMBC, the likely no more long existing need for broadcast­ tragic and cruel ing service to rural areas is as­ writing in our sured. Approval of the application l,mguagc t h a n for 5::iv Kilocycl.,s, 5000 Watts, the old f a i r y daytime only, is the first step in IN THE U. S. A. ... tales - a s they , extending the important rural pro­ Left to right: Barbara Mcfarlane, Northeast High School; Walt Lochmon, Jr.; are. It may be ',~ gram service of KMBC to the whole C. W. Petegrew, moderator; Dione Prettyman; Dick Griffith, Southwest High one thing to of Kansas, instead of only the east- School. read to a child • ern part now reached by KMBC. a b o u t torture CAROLINE ELLIS Very considerable additional ex­ tion with the British Broadcasting can schools. and killing and pense will be incurred to provide Corporation with Dr. Charles F. This intimate and immediate ex­ gouging out of eyes and boiling in this wider rural program service Church, KMBC's director of educa. change of ideas between young peo­ oil and cracking of bones but it is until the FCC is in position to act tion, and Miss Nadine Miller, di­ ple by means of open two-way ra­ quite another thing to put such ma­ on the high power application pre­ rector of public information for the dio-telephone circuits is of inesti­ terial on the air in dramatic form, sented by KMBC some years ago. Kansas City schools in charge of mable value. with sound effects. Again, many of local arrangements. If cost barriers, which prevent the best known and loved stories Radio's Responsibility Student Questions widespread use of this technique, were too long for a fifteen minute Mr. Arthur B. Church, president A participating audience of 100 can be overcome, perhaps students broadcast-others were too short. and founder ?f KMBC, ha~ ~o-ng ad­ Kansas City High School students, in the United States will have a So you see my difficulty. To find, vocated rad10's respons~bihty to seated on the stage at the broad­ medium to build international rela­ a story of the right length and of rural areas. !n the _grantmg of the cast, entered into the question tions of the future, not only with subject matter suited to radio new_ Conc_ordia stat10?, Mr. Churc~ period and clarified some of the Great Britain, but perhaps with broadcasting. r:ahzes, m _part, a hfe-long ambi- differences in English and Ameri- other countries as well. Definite Policy t10n ~o prov'.de thos_e areas not n~et- The Magic Book has been pre- ropohtan wit~ _rad10 programi:n'.ng pared from the very first with a both entertammg and be~eficial. verv definite policy. It has been no Length of delays by protestmg sta­ haphazard matter I assure you, no tions makes ~t impossible to. give matter how easy it may have an exact opemng date, but_ delivery sounded over the air. No broad- of a 5 kw R.C.A. transmitter and cast for a sponsor with oceans of antenna tower is expected during money to spend on advertising, the winter. could have been written and edited Widely known throughout the with greater care. Nor with a more broadcasting industry for his pio­ clearly defined policy. First, all neering developments, Mr. Church idea of cruelty must be eliminated. has for years directed KMBC's Everything that could be construed program interests into channels of as bad manners by our modern service to rural audiences as well standards. Not only bad manners as those of metropolitan Kansas eliminated, but good manners in­ City. jected. Any sign of. disrespect for It is planned to furnish not only older people-any lack of filial re­ the present KMBC rural program spect and obedience. If there was service to the Concordia station, any,should be punished-not by any but also additional farm programs person but by circumstances. Any from the KMBC Service Farms, IN ENGLAND ... sign of disrespect for the handi- from the stockyards, and from the Bella Marcus, (left) deputy headgirl at Dalston County Secondary School for (Continued on Page 3, Col. 1) KMBC studios. Girls; Bernard Palmer, (right) St. Marylebone Grammar Schaal for Boys. l! LISTENINGPOST LISTENING POST 3 Bryson Evaluates Kate Smith Honored · KMBC Conduds $1000 Prize Contest Kate Smith, heard over KMBC Radio On Current ''Advertising, Instrument of at 11:00 a.m. Monday through To Promote Safety In Kansas City Friday and Sundays at 5:30 p.m., has been voted "Woman Of The With traffic fatalities hitting a new high in Kansas City, at one time '11me For Reason" Year-In Radio" by editors of nationally cited for its traffic safety, KMBC has assumed the leadership of a city-wide campaign to call a halt to careless driving. Along with "Time For Reason-About Radio," National Prosperity, Beacon the Associated Press newspap­ conducting a $1000 prize contest for the best ideas on "How I can prevent heard every Sunday over KMBC at ers. In making the award it was traffic accidents on the streets of Kansas City", KMBC has thrown its 12 :30 p.m., presents Lyman Bry­ stated "Her efforts and unselfish son, CBS Counsellor on Public Af­ work in public causes 'outside fairs, in an exhaustive analysis of of World Peace'' the call of duty' contributed the technical, aesthetic, economic much to the choice." and social aspects of broadcasting. By Charles E. Murphy His talks are factual and informa­ General Counsel, Advertising Federation of America tive, and his theme of timely im­ portance. Discusses Polldes Mr. Bryson examines the three Advertising is an instrument of happiness. It never sells major public problems concerning grief, though in war time, it did sell sacrifice. It purveys goods, Of "Magic Book" radio: the problem of taste, the whole range of preference and pub- (International News Photo) services and ideas which bring, directly or indirectly, only pleas­ (Continued from Page 1, Col. 1) lie demand; the problem of en- PRESENTING "THE FIRST QUARTER-CENTURY" . . . ure, contentment, convenience, rest, recreation, safety, health, lightenment, and the contribution capped. Old men become "funny . broadcasting can make to democ- E. P. J. Shurick, (left) author of "The First Quarter-Century of American Broad- intellectual stimulation, free hours, happiness. It is the indispen­ little men." Hunchbacks become racy and the principle of self-gov- casting," and Arthur B. Church, (right) president and founder of KMBC, are sable instrument of prosperity, because it makes possible mass dwarfs and gnomes. Old crones and ernment; the problem of freedom- that is, who controls radio and who shown with President Truman at the White House in Washington during the distribution of mass production at the lowest competitive price, cruel stepmothers become witches. thereby providing maximum employment and bringing the prod­ It must not be supposed that be­ should control it. presentation of the first copy of the historical volume to the Chief Executive. cause a woman is a stepmother, she ucts of science and invention within the reach of the humblest. is also cruel. She is cruel because she is a witch, as well as a step­ Cross Sedlon-U SA mother. The same with rich :i;ieo­ ple. Rich men become old misers. * * * It is a part of the definite policy Presents Problems While advertising has received its honorable'· discharge from FIRST WINNER .. .. that a man isn't mean and par­ KMBC's fashion expert, Joanne Taylor, president of the Kansas City Women's Conf rontlng Nation the war, it has never broken ranks, but today marches as solidly simonious and dishonest, just be­ Chamber of Commerce, presents the first winner in the KMBC "Save A Life" and as resolutely in the cause of peace and prosperity, here and cause he is a rich man. If the story series, Mrs. Paul N. Sitlington (second from right) a $50 check for her winning says so, the story is changed and entry while Henry W. Johnson (second from left) Superintendent of Traffic Safety with the Kansas City Police Department and Lee Stewart, (right) KMBC's To present a comprehensive cross abroad, as it fought and worked during the days of blood, sweat the rich man is a mean old stingy chief announcer, look on. section of informed opinion on ma­ and tears. and a dishonest old miser. Good al­ jor economic issues and associated ways triumphs. Even bad folks who entire schedule of stand-by breaks winner will read his message over problems confronting the nation, are wicked in the original story, into the drive and each Friday at the air and receive 50 dollars in CBS in collaboration with a group usually repent and become good 9:45 p.m. presents a special safety cash for his contribution. A grand of nine national management, labor * * * - folks and so escape the awful pun­ program titled "Save A:t:.ue..,,..- - - prize of $250; -and -n runner-up and agricultural organizations, has When we say that advertising is an instrument of prosperity, ishment meted out to them in the The Women's Chamber of Com­ award of $100,. will be made at launched a new program series en­ we do not mean that in a narrow or restricted sense, for pros­ original story . . . or at the most merce, with KMBC's fashion ex­ the end of the campaign to the best titled "Cross Section-USA". get banished from the country. pert, Joanne Taylor, as president of the weekly prize winning letters. perity has also a moral and spiritual value, and it is to that pur­ The program, heard over KMBC Always the stories are written in subscribed the prize money. Listen­ All letters, will be , turned over to each Saturday at 3 :30 p.m., will at­ pose which advertising again dedicates itself as well as to its simple language-with just an old ers are encouraged to submit in the safety council of the Kansas City police department for its tempt a coherent expression of material aspects. While we plan to sell our people the full output world flavor of formality-and in writing (300 words or less) their various points of view on major the best of English construction. ideas on traffic safety. Each week's consideration and use. economic issues of national and in­ of our vast production and thus bring to every home in the land ternational import, illuminating the best in food, clothing, housing, transportation by air, rail GADGETS GALORE . • • not only divergences of opinion, but and motor, every domestic convenience, and even luxuries, all also areas of basic agreement. Mr. W. J. "Pop" Haynes, wearing his "never fall asleep derby" explains another at the l(?west possible cost, we also firmly and devoutly dedicate of his "inventions" to Tim West whose puzzled expression seems to doubt the Dwight Cooke acts as narrator­ practicability of the gadget, during a recent meeting of the Big Brother Club in moderator with Bill Downs of CBS ourselves to selling America to Americans. News as chief reporter-interviewer. the KMBC Studios. * * * "0• World Fllahl" To When we speak of advertising products and services at low Feature Corwin Report cost, everybody knows what that means, but just what do we mean when we say we are going to sell America to Americans. On Tuesday January 14, at 9:00 Just this: that advertising here and now pledges itself to foster p.m. over KMBC, Norman Cor-' win, winner of the One World and promote a love and devotion for our traditional American Award given jointly by the Com­ institutions, to stimulate a keener realization and appreciation mon Council for American Unity and the Willkie Memorial of Free­ by our fell ow Americans of the priceless heritage God and our dom House, will present the initial forbears have given us in freedom of religion, freedom of expres­ program of a 13-week series deal­ sion and freedom of enterprise, in the full accomplishment of ing with his 37,000-mile global air voyage in search of signs that point which benefactions we shall obtain freedom from fear and free­ to an enduring peace. dom from want. Yes, advertising will sell our material products, The new series titled "One World Flight," will be narrated by Cor­ as a primary economic function, but it will also stimulate in the win who has stated "I am adhering hearts of old and young a keener and livelier compJ1ehension of to reportorial objectivity, to let the the spiritual and moral possessions of this, the greatest land in story tell itself. I hope to keep this TO THE BEST IN THE MID-WEST . . . series dramatic and yet intend not An engraved watch was presented KMBC's sports director, Sam Molen, during all the world, where even the humblest of us may aspire and even KMBC EDUCATION EXHIBITS FOR TEACHERS ... to sacrifice a single element of halftime of the M.U.-K.U. Thanksgiving Day classic, by THE SPORTING NEWS reach to be the highest among us. To inform school administrators and teachers of presently available teaching resources in the field of radio KMBC's actuality for effect." which named him number one sports commentator in the Middle West. Above, Education Department conducted Exhibits at both the Kansas and Missouri State Teachers' Conventions. Sev;ral thou­ Sound effects and voices will be sand interested teachers stopped at the KMBC display booth to receive materials and information. Allene Lent, (above, left to right: Gene Dennis (with KMBC mike), Karl Koerper, KMBC vice pres­ right), representing the KMBC Department of Education, is shown with a number of callers at the Kansas meeting held presented as Corwin recorded them, ident and managing director, Sam Molen, and Mr. Hugo Autz, editor of THE in Topeka. The display called attention to the many programs and personalities available for education originating from and not of actors. QUARTERBACK, who made the presentation. KMBC and the Columbia network. ' I I RECOMMENDED LISTENING ON KMBC

ALL TIMES CENTRAL STANDARD TIME, KMBC SCHOOL OF THE AIR, MONDAY THROUGH FRIDAY, 2:00 - 2:30 P. M. KM BC 5:55 A.M. SOILS AND CROPS 2:00 P.M. TALES OF ADVENTURE KMBC's Keith Jones reports from the KMBC Dramatized stories from the best in literature of farm. SCHOOL the past and of today. · 6.15 A.M. PHIL EVANS-FARM COUNSELOR 7 :30 P.M. KANSAS CITY PHILHARMONIC From the KMBC farm. OF THE ORCHESTRA Efrem Kurtz directs music specifically built for 6:30 A.M. MORNING DEVOTIONS radio. Inspirational thoughts for the day with Evan Fry, hymns. ( Also Saturday.) AIR 9:45 P.M. SAVE A LIFE Listener contest to find "How I Con Help Pre­ 8.15 A.M. THE FOOD SCOUT (2:00-2:30 P.M. Daily) vent Traffic Accidents on the Streets of Kansas Fruit and vegetable news from the Kansas City City". Produce Terminal (Also Saturday). MONDAY-GATEWAYS TO MUSIC January 13-The Mikado 8:30 A.M. THE KM BC January 20-Carnival of Animals HAPPY HOME January 27-Roundup WITH CAROLINE February 3-The Marines Take Over ELLIS February 10-The Gay Nineties 8:30 A.M. GARDEN GATE , Friendly philosophy with "Old Dirt Dobber" on gardening pleasures and K M B C's.. nationally­ TUESDAY-THE MAGIC BOOK problems. known woman commen­ FUN WITH FACTS tator. IO :00 A.M. CAMP FIRE GIRLS WEDNESDAY-MARCH OF SCIENCE 9: 1 5 A.M. KMBC ,HAPPY IO :05 A.M. LET'S PRETEND KITCHEN WITH January 15-Meet The Atom Dramatic adaptations of fairy toles and original January 22-Hold The 'Phone fantasies by Nila Mack. JUNE MARTIN January 29-lnside The Camera Recipes and cooking February 5-Listening In 11 :00 A.M. THEATRE OF TODAY helps with KM B C's February 12-Radar-Supersleuth home economist. ( Also MYR~~B~URRY 12:25 P.M. LIVESTOCK HEALTH Saturday). Continuity Director THURSDAY-INSIDE THE NEWS I :30 P.M. COLUMBIA COUNTRY JOURNAL 11 :00 A.M. KATE SMITH SPEAKS MUSIC TIME Form experts and guest Commentaries on American life. speakers with impor­ FRIDAY-TALES OF ADVENTURE tant farm legislation 12:20 P.M. FEED LOT CHATS January 17-Prester John reported by Chuck Talks for farm folk by KMBC's Phil Evans, from January 24-lt Is Dark Underground Worcester. the KMBC farm. January 31-Jackhammer 3 :30 P.M. CROSS SEC­ 2:00 P.M. KMBC SCHOOL OF THE AIR February 7-The Thirteenth Stone February 14-Rebel Poet TION-U.S.A. 5 :15 P.M. THE BIG BROTHER CLUB 4:00 P.M. PHILADELPHIA Daily meetings with Tim West, Chief Big SYMPHONY Brother. 5 :00 P.M. "WASH I NG­ TON" 11 :05 P.M. ORGAN MELODIES PHIL EVANS P. Hans Flath at the organ. (Also Saturday). 5:15 P.M. COLUMBIA KMBC DAILY NEWS SERVICE WORKSHOP Farm Director Bl.LL GRIFFITH 6:00, 7:15. 8:25, 9:45 A.M., Monday through Saturday. 12:00 Noon, 12:55 P.M. Saturday. 2:00 P.M. GATEWAYS TO MUSIC From folk song to symphony on the American JOHN FARMER 7 :45 A.M. THOUGHTS FOR THE DAY School of the Air. 12:00 Noon, 12:55 P.M. Monday through Friday. 8:30 A.M. LITILE OFFICE BEHIND THE 7:15, 9:45 A.M., 12:00 Noon, 6:00, 9:30, 11:00 CHURCH ORGAN 8:00 P.M. RADIO THEATRE P.M. Sunday. Ministers and laymen get together for on in­ Presentation of important screen plays from ERLE SMITH, News Editor formal round table on present-day problems. radio's best-known theatre. 3:25, 6:00, 9:30, P.M., 9:00 A.M. CHURCH OF THE AIR 9:00 P.M. SCREEN GUILD PLAYERS Monday through Satur­ Services conducted by representatives of the Screen stars in excellent film adoptions. day. major faiths. JACK BENTON 9:45 P.M. OF HEALTH AND HAPPINESS 10:05 A.M. WINGS OVER JORDAN 11 :00 P.M. Mondy Spirituals and religious talks. Stories of doctors and medicine. through Saturday. SAM MOLEN, Sports News 10:30 A.M. OPINION PLEASE 6:10, 9:40 P.M. doily. 11 :00 A.M. STONE CHURCH SERVICE TED COLLINS Stone Church Choir and speakers in morning 11 :00 A.M., Monday worship originating at the church. 2:00 P.M. THE MAGIC BOOK through Friday. 11 :30 A.M. YOURS SINCERELY Favorite children's stories, dramatized by WILLIAM L. SHIRER BILL GRIFFITH 12:25 P.M. THE VOICE OF YOUR LIBRARY KMBC's Caroline Ellis for kindergarten and 4:45 P.M., Sunday KMBC Newsman elementary grades. 12:30 P.M. TIME FOR REASON-ABOUT RADIO ROBERT TROUT, With the News Till Now 2:15 P.M. FUN WITH FACTS Dr. Lymon Bryson, CBS director of post war Science and history of the region for upper and 5:45 P. M., Monday through Friday. studies and educational broadcasts, discusses elementary grades. radio. BILL HENRY-7:55 P. M., Monday through Friday I :00 P.M. PEOPLE'S PLATFORM 6:30 P.M. AMERICAN MELODY HOUR Round table discussion with Dwight Cooke. NED CALMER-7:55 P. M., Saturday and Sunday. 9:00 P.M. ONE WORLD FLIGHT 2:00 P.M. NEW YORK PHILHARMONIC OR- CHESTRA 9:45 P.M. HEAR THE HEART OF AMERICA 3 :30 P.M. THE HOUR OF CHARM 10:30 P.M. OPEN HEARING Discussion series featuring Government spokes­ 4:00 P.M. THE FAMILY HOUR men and Legislators. 5:00 P.M. WAYSIDE CHAPEL 10:15 P.M. REPORT FROM UNITED NATIONS 2:00 P.M. INSIDE THE NEWS KMBC Schoolhouse program with Erle Smith and student newscaster reviewing events of the week LISTENING POST, published monthly, except for upper elementary and high school audience. 2:00 P.M. MARCH OF SCIENCE during summer, in behalf of KMBC's Education · The modern world, down to radar and plastics. 2:15 P.M. MUSIC TIME Department, Pickwick Hotel, Kansas City 6, Mo. 7 :30 P.M. DR. CHRISTIAN WITH JEAN HER­ A carefully planned music lesson for elementary SHOLT Dr. Charles F. Church, Jr. grades. Director of Education 9 :00 P.M. COUNTY NEIGHBOR Discussion and interview program with Phil Evans. 6:30 P.M. INFORMATION PLEASE E. P. J. Shurick Director Promotion· and Press Relations 9:45 P.M. KANSAS CITY REPORT 9:00 P.M. READER'S DIGEST-RADIO EDITION W. K. Rodat, Editor 10:30 P.M. WORLD NEIGHBORS 9:45 P.M. HEAR THE HEART OF AMERICA FROM KMBC-/N THE HEART OF AMER/CA-KANSAS CITY March - April, 1947 KMBC Facilities Contest Winner Named KMBC Safety Contest Aids In Reducing Expanded To Meet Green Cross Chairman Traffic Fatalities In Kansas City Galen Bruce Cook, 16 year old senior at Southwest high school, The $1000 prize contest originated by KMBC to reduce Service Area Needs winner of second prize in the traffic fatilities on the streets of Kansas City proved to KMBC Traffic Safety Contest, Expansion plans formulated by be more than successful. The campaign, which was carried has been named general chair­ KMBC some years ago, with appli- on throughout the most treacherous periods of winter driving, cation to the FCC for an increase man of the Green Cross for Safety campaign. was instituted when traffic fatalities hit a new high in in power to 50,000 watts, are ad- Bruce Cook's interest in safe- vancing with determination. The installation of the 3kw FM ty matters came to the attention of local safety men when he was transmitter, the first in the middle- awarded the $100 prize by the west, along with the installation Women's Chamber of Commerce of a new three-bay RCA super- for the letter he submitted in turnstile antenna on top of the I the KMBC Safety Contest. elevator penthouse of the Kansas The Green Cross campaign City Power and Light Building will be held May 12 to 22 with (pictured below) is but one step the objective of raising $50,000 in the ever increasing services KMBC will rendei· to Heart of to finance the expenses of the Kansas City Safety council America radio listeners. which include educational mo- Long a pioneer in the science of ; I tion pictures, arm bands, flags frequency modulation, Arthur ;JB. for the junior safety patrols, Church increased KMBC-FM opera- hooks charts.,_ ctc._-~-- (Continned on Page 2, Col. 2) i .______,

The successful conclusion of KMBC's traffic safety contest is shown above with $250 grand prize going to Norman L. Kratschmer, former Flying Fortress pilot, and a $100 consolation prize to Bruce Cook, Kansas City high school student (I to r). Ora Howard, president of the sponsoring Woman's Chamber of Com­ merce and known to radio listeners as Joanne Taylor af the John Taylor Depart­ ment store's daily program over KMBC, made the presentation. Mr. Ned H. Dearborn, (far right) preside,1t of the National Safety Council, was featured speaker at the dinner meeting presentation.

Kansas City, one time nationally sented to Normal L. Kratchmer, cited for its traffic safety. former Flying Fortress pilot, with With the Kansas City Woman's second place going to Bruce Cook, Chamber of Commerce, headed by a Kansas City high school student. Ora Howard, known to radio listen­ Mr. Ned H. Dearborn, president ers as Joanne Taylor of John Tay­ of the National Safety Council, was lor Department stores' daily pro­ featured speaker at the dinner gram over KMBC, now in its 13th where prizes were awarded the win­ year, subscribing the prize money, ning contestants. His comments a contest was conducted where lis­ were most favorable as to the im­ teners were asked to submit in portance of the KMBC Safety writing, their ideas on traffic Campaign's contribution in reduc­ safety. Each week, the best let­ ing traffic fatalities on the streets ter was read over the air by the cf Kansas City. writer, and a 50 dollar cash prize From 12 To 1 was presented for the winning- con­ But most indicative of the suc­ tribution. cess of the safety campaign were Overwhelming Response the figures of deaths on the streets Letters came in by the thousands, of Kansas City throughout the from students, grownups, civic period covered by the campaign groups and even from men in and contest, as compared with a prison who had been convicted of like period last year. In 1946 there drunken driving and carelessness! were 12 deaths directly due to All letters, prize winners or not, traffic accidents in Kansas City. were turned over to the safety Throughout the period of the KMBC council of the Kansas City police Safety Campaign there was only 1. department for its consideration Yes, it can truthfully be said and use. that the $1000 spent in prize money At the close of the contest all and the effort put forth was well GOING UP ... prize winning letters were carefully worth the while! Installation of the new three-bay RCA super-turnstile antenna on top of the checked by a group of five promi­ Prize winning letters ai·e repro­ elevator penthouse of the Kansas City Power and Light Building, the tallest in nent Kansas City civic leaders and duced in cente1· column of thi.~ the Heart of America, is shown above, with two up and one to go. the grand prize of $250 was pre- issue. LISTENING POST 3 , LISTENING POST N. Y. Philharmonic KMBC Receives Letter Produdion Detail City College Award Second Documentary From Juvenile Court Amazes New Stars WINNING LETTERS For Top Promotion On Nation's Health Features Efrem Kurtz Dear Dr. Church: May we offer our thanks to At Lux Rehearsals Reprinted below are the two grand prize winning letters To Station KMBC Presented By KMBC As Guest Conductor Station KMBC for the education m the KMBC Traffic Safety Contest which materially aided vrograms being vresented. The The word "first" and the Lux in reducing traffic fatilities on the streets of Kansas City on For the second consecutive year youngsters here in detention Radio Theatre, heard over KMBC How's the health of the American a ratio of twelve to one. the City College of New York has The New York Philharmonic have access to the series which each Monday evening at 8, have people? On what sort of foundation awarded KMBC top honors for its Symphony Orchestra, heard over your station broadcasts and ap­ gone hand in hand together ever First prize of $250 was presented to Norman L. Kratschmel', do the happiness of our people and outstanding promotion. KMBC each Sunday at 2 :00 p.m., parently enjoy them very much. since the program made its debut Sunflower Village, former Flying Fortress pilot, presently a their powers as a State now rest? The national promotion award under sponsorship of the United Schedules are posted as we ob­ twelve years ago. The Radio student at Kansas University, for his letter on the seven keys for 1946, which duplicated the 1945 The CBS Documentary Unit, for States Rubber Company, has had tain them and this helps to make Theatre was the first full-hour to safety. award, stated: "This program has its second major production of 1947, as its featured guest conductor for the detention experience a con­ dramatic program to be scheduled been judged to receive the highest presented a dramatic answer to the past two broadcasts, Efrem structive one. on the air when it began in 1934, Along with my car keys, I must always keep at hand the award in its category of competi­ these questions in "A Long Life and Kurtz, conductor of Kansas City's Please accept our thanks. and year after year it is selected seven keys to Safety: Courtesy, Caution, Control, Common tion, namely, for THE MOST EF­ a Merry One," a full~hour program Yours very truly, as the "best dramatic" program Philharmonic Orchestra. Sense, Co-operation, Code-Consciousness, and Community Pride. FECTIVE ALL-OVER RADIO Merle D. Beckwith by the radio critics of America. In All are needed fo1· the complete safe-keeping of Kansas City's RECENT VISITOR . . . broadcast over KMBC on Friday, STATION OR NETWORK PRO­ Chief Probation Officer an effort to maintain the high vriceless asset ... lives! E. M. Kempthon, (above) National Field April 4, from 9 to 10 p. m. MOTION, in the class of 5,000- quality, the producer is always Advisor of the Campfire Girls, visited Using radio's most highly de­ Courtesy, the master /cey, is a MUST for both driver and 10,000 Watt Radio Stations." ready to bring new actors and the KMBC studios to appear on the veloped dramatic techniques, the vedestrian. It functions for giving right-of-way; dimming John Gray Peatman, Chairman actresses to the microphone as soon Campfire Girls program heard over KMBC Facilities lights properly; avoiding crowding or holding up traffic; of the Committee on National Radio p r o gr am illuminated specific as they become stars. KMBC each Saturday morning at 10:00, not cheating at traffic lights; and for being alert near schools. A wards for the Third Annual areas of the people's health, and Young Hollywood stars who have during her tour of the Middlewest and Expanding Rapidly I must drive with Caution, always having myself and my Radio and Business Conference, of threw its light in turn on middle­ chosen Radio Theatre for their South in relation to the organizations class suburb, city slum, rural re­ (Continued from Page 1, Col. 4) car under Control. Driving 3() miles in to school daily, I have the City College of New York, will first network appearance include, Birthday Week. had occasion to be thankful for overseas formation flying, present the Certificate of Award gion, mining community and far Van Johnson, Lauren Bacall, Liza­ tion, presently on 12,000 watts which trained for instant decisions. For that prevented my to E.P.J. Shurick, KMBC's Direc­ backwood. It examined the de­ beth Scott, Robert Mitchum, and gree to which the existing health rated antenna power output at the being hit by a reckless speeder. Common sense has taught tor of Promotion and Press Rela­ a recent presen­ Sam Molen Presents New apparatus touches or misses people 250 dial setting on FM standard me to keep my ca1· in good repair, to avoid hurry, and to tions, in New York later this month. tation saw Bar­ in these areas. It studied the high band, to seven hours daily, keep brain clear and windshield clean. bara Lawrence, Sports Feature On KMBC prevailing conditions and customs from 2 to 9 p.m., including Sun­ Co-operation, appreciating the difficult but effective job former 1 y of of health, and the mental attitudes days, to better serve the many FM being done by the traffic patrolmen, means I must work WITH Kansas City, "Sound Off" Returns Fridays at 7 :45 p.m., KMBC toward it. listeners in this area. The installa­ them each day, in every way. Missouri, step presents a new and exciting sports tion of the new FM equipment leads into the starlet Code-consciousness, a nation-wide need, demands that I feature, "Memory Lane Of Sports," Lengthy Research the way towards the 30kw KMBC­ With Mark Warnow interview spot. learn and obey every item of our traffic code, which covers with Sam Molen, KMBC's sports The incidents in "A Long Life FM output which was recently Like the mill­ lane-laws; speed; signals; pedestrian rights; and parking and director in narrations of sports and a Merry One" were presented EFREM KURTZ granted by the FCC. "Sound Off," with Mark War­ ' ions of listeners passing procedure. stories that are designed to appeal in dramatic form; their substance KMBC, which celebrated its 25th now, musical-dramatic series fea­ BARBARA LAWRENCE who tune in to Community pl'ide should give the final big tug toward the to the entire family. was actuality. Howard Rodman, Mr. Kurtz made his American anniversary last spring, has been turing Mark W arnow's orchestra; hear the Lux goal of Safety. For regardless of our pride in our city, from The name of Sam Molen as a travelled across the country for a debut thirteen years ago, as con­ granted a new station at Concordia, Glenn Darwin, baritone; Arno Tan­ Radio Theatre, few of these stars where "America unfolds in oceans of Glory" in every direction; nationally known author has long full month. He saw hospitals and ductor of the Ballet Russe de Monte Kansas, which when final, will pro­ ney, who introduces the show with realize the "behind the scenes" in :1pite of her -many "mosts" ·in·-emnme1 ce and culture,ed=-­ -tne''Souna UIFcharff;--a-ncrTop been ·-eBtllblisheu try""-nts- Tegulal' clinics. --He-talked· -with--people· on------Carlo, and has been featured as vide KMBC's important rural pro­ effort that is required to put this cation and travel, business and beauty, we cannot feel that we contributions to such magazines as every economic and social level. guest conductor of most of Ameri­ gram service to the whole of Kan­ flight guest stars, has returned to program on the air. They generally honestly deserve it unless we can keep her streets SAFE for T RU E, PI C, SPORTSFOLIO, He knocked on doors on private in­ ca's leading symphony orchestras. sas instead of only the eastern part KMBC. show their amazement when they all those whose RIGHT it is to LIVE and enjoy "all this and BASEBALL DIGEST, etc. In vestigations of his own, while in As a special feature of the hour and western Missouri. The series is presented in behalf receive their rehearsal schedule. SAFETY too!" presenting "Memory Lane Of New York researchers of the CBS and a half presentation of the Another tremendous stride was of the U.S. Army Recruiting Ser­ Close to 700 man hours are needed Sports," Sam brings to the KMBC Documentary Unit read, searched New York Philharmonic-Symphony, made with the purchase of the for­ vice and is heard over KMBC each to maintain the quality with which Second prize of $100 was presented to Galen Bruce Cook, microphone, fascinating, un-told and interviewed. an intermission period was inau­ mer Red Cross Building which will Friday at 6: 30 p.m. the program prides itself. stories of the past-the same kind While "A Long Life And A gurated last season which brings house KMBC, KMBC-FM, provide 16 years old senior at Southwest high school, named general Simultaneously with the return Producer William Keighley, the of stories that are being published Merry One" poses questions, it interesting and enlightening dis­ expanded office needs for KMBC chairman of the Green Cross for Safety campaign in Kansas of "Sound Off," the United States writers, and the talent buyer start in his book "They Make Me Laugh," grinds no axes, takes no side. In cussions by foremost men in various and much needed studio facilities City, for this thought provoking letter. Army presented the Columbia out by seeing a picture and dis­ which will be off the press in its very objectivity lies its great fields of scientific development. for the people of Kansas City. Broadcasting System with a certifi­ cussing its adaptability for radio. I am a boy of sixteen; me1·ely a child among pedestrians, cate betokening the Army's "grate­ early summer. power. After property rights are obtained, barely an infant wmong drivers. Yet the problem of safety ful recognition of its fine spirit the talent bEyer tries to sign up on the streets of Kansas City which concern every adult citi­ of public service and cooperation in the original stars. zen are my problems, too, and the way in which I seek to aiding the Army Volunteer recruit­ Story Rewritten solve them could surely be .followed by the adults with definite ing Campaign." When talent and property have success. been obtained, the writers go to Plans for safety have been made; rules have been drawn work on the script. It must be uv; definite patterns have been suggested to follow; unthought Easter Sunrise Service remembered that, although the of clever schemes have been presented; and a myriad of other average picture is an hour and a things, too ... designed to make the mind re-act when and how Message By Dr. Binns half long, the radio adaptation can it should. Yet, regardless of all these ef.forts, the unharnessed not be more than 45 or 50 minutes. mania of traffic fatalities still sweeps on. What then? The coast-to-coast broadcast of This means a "cutting" session for The modern elect1·ic phonograph can take a set pattern, the Easter Sunrise Services at the writer which takes from three the record, and follow it unerringly until a flaw in the record Forest Lawn Memorial Park, Cali­ days to a week. itself is found. Man is not like this, he cannot follow a pat­ fornia, heard over KMBC Easter Louis Silvers, musical director terned rule completely and efficiently. His guide must be Sunday at 7: 15 a.m., featured Dr. for the past 10 years, composes, broad, while being exact. It must be simple, while being Walter Pope Binns, President of arranges, and conducts the musical thorough. There.fore this kind of rule must be developed, for William Jewell College, in the de­ score. Then come rehearsals. On him; simple, thorough, widescoved, and exact. livery of the Easter Message. Thursday there is a two-hour sound When the driver or pedestrian takes to the road he must A flight of doves signaled the rehearsal. On Friday, the support­ instantly begin to think, to concentrate, fully! When he goes opening of the service as the 90- ing cast and stars have their first to make a turn, he must THINK. When he steps from the piece Janssen Symphony Orchestra, rehearsal and on Sunday morning curb, he must THINK. When a little more pressure is ap­ directed by Werner Janssen, per­ the second, Sunday afternoon a plied to the accelerator, he must THINK. When he gets in formed the Easter Fanfare. Law­ dress rehearsal is held, during his car, while he's in his car, when he gets out of his car, he rence Tibbett, Metropolitan Opera which a record is made. After dress must THINK. and Concert Star, sang Buzzi­ rehearsal, everybody listens to the A ridiculous plan? Far too simple? Not complete or Peccia's "Gloria," and a 500-voice FULL DRESS ... playback of the record. On show exact enough? THINK it over! combined choir of the Choral De­ FIRST-HAND INFORMATION ... During celebration of the annual Boy Scout Round Up, Tim West, Chief Big day, Monday, everybody arrives at This one word is the key to the door which leads from to­ partment of the University of Brother of the KMBC Big Brother Club, invited representative Boy Scouts to 3 :30 and rehearses until 5 :00. At day's well-filled morgue of traffic fatalities. Let's all get this Southern California and the First Reporter-Dramatist Howard Rodman (above, in mask) gets firsthand information appear as guests at the daily air meetings, heard over KMBC at S:15 p.m. 8 :00 p.m. the Lux Radio Theatre key and use it. Presbyterian Church of Hollywood on modern techniques of combatting childhood diseases in one of the many Pictured above, Bob Collins, Robert Ranney, Donald Stackhouse, John Williams, is presented over KMBC with all sang "All Hail the Power of Jesus" hospitals and scientific institutions he visited for the CBS Documentary Unit's Mr. Ernest Modlin and Tim, watch Bruce Rinehart in a demonstration of a full the smoothness of precision machin­ and "Let Thy Holy Presence" under report on the nation's health, heard over KMBC April 4, under the program dress Indian dance. ery. the direction of Charles C. Hirt. title, "A Long Life and a Merry One." ' RECOMMENDED LISTENING ON KMBC

ALL TIMES CENTRAL STANDARD TIME, KMBC SCHOOL OF THE AIR, MONDAY THROUGH FRIDAY, 2:00 - 2:30 P. M. KM BC 5 :55 A.M. SOILS AND CROPS 2:00 P.M. TALES OF ADVENTURE KMBC's Keith Jones reports from the KMBC Dramatized stories from the best in literature of farm. SCHOOL the past and of today. 6.15 A.M. PHIL EVANS-FARM COUNSELOR 6:30 P.M. SOUND OFF WITH MARK WARNOW From the KMBC farm. OF THE 9:45 P.M. HEAR THE HEART OF AMERICA 6:30 A.M. MORNING DEVOTIONS lnspirotional thoughts for the day with Evan Fry, hymns. (Also Saturday.) AIR 8.15 A.M. THE FOOD SCOUT (2:00-2:30 P.M. Daily) Fruit and vegetable news from the Kansas City MONDAY-GATEWAYS TO MUSIC 8:30 A.M. GARDEN GATE Produce Terminal (Also Saturday). "Old Dirt Dobber" on gardening pleasures and March 24-Stormy Weather problems. 8:30 A.M. THE KM BC March 31-Operetto HAPPY HOME April 7-Balladeers 10:00 A.M. CAMP FIRE GIRLS WITH CAROLINE April 14-Jozz Concert ELLIS April 21-Viva America IO :05 A.M. LET'S PRETEND Friendly philosophy with April 28-Encore, Encore! Dramatic adaptations of fairy tales and original K M B C's .. nationally­ fantasies by Nila Mack. known woman commen­ TUESDAY-THE MAGIC BOOK tator. FUN WITH FACTS 10:30 A.M. ADVENTURERS' CLUB 11 :00 A.M. THEATRE OF TODAY 9: 1 5 A.M. KMBC HAPPY WEDNESDAY-MARCH OF SCIENCE Morch 26-Unseen Enemies KITCHEN WITH April 2-Chemical Heroes 12:25 P.M. LIVESTOCK JUNE MARTIN April 9-Blood-The Life-Stream HEALTH Recipes and cooking helps with KM B C's April 16-lt's Good For You April 23-Scalpel, Please I :30 P.M. COLUMBIA home economist. ( Also FRAN HEYSER April 30-Rockets Away COUNTRY Saturday). KMBC Production JOURNAL Manager THURSDAY-INSIDE THE NEWS Farm experts and guest 11 :00 A.M. KATE SMITH SPEAKS MUSIC TIME speakers with impor­ Commentaries on American life. tant farm legislation 12:20 P.M. FEED LOT CHATS FRIDAY-TALES OF ADVENTURE reported by Ch u·c k Talks for farm folk by KMBC's Phil Evans, from March 28-Huckleberry Finn Worcester. the KMBC farm. April 4-Mystery Island April I I-Pilgrim's Progress 3 :30 P.M. CROSS SEC­ 2:00 P.M. KMBC SCHOOL OF THE AIR April 18-Army Mule TION-U.S.A. April 25-The Quest of The Golden Condor 5:15 P.M. THE BIG BROTHER CLUB May 2-Around The Moon 4:00 P.M. PHILADELPHIA Daily meetings with Tim West, Chief Big SYMPHONY P. HANS FLATH Brother. KMBC Musical Director ! ! :05 P.M. ORGAN MELODIES P. Hans Flath at the organ. (Also Saturday). DAILY NEWS SERVICE 7 :45 A.M. THOUGHTS FOR THE DAY BILL GRIFFITH 6:00, 7:15. 8:2S, 9:45 A.M., Monday through 8:30 A.M. LITTLE OFFICE BEHIND THE 2:00 P.M. GATEWAYS TO MUSIC Saturday. 12:00 Noon, 12:55 P.M. Saturday. CHURCH ORGAN From folk song to symphony on the American Ministers and laymen get together for an in­ formal round table on present-day problems. School of the Air. JOHN FARMER 12:00 Noon, 12:55 P.M. Monday through Friday. 7:00 P.M. WORLD NEIGHBORS 9 :00 A.M. CHURCH OF THE AIR 7:15, 9:45 A.M., 12:00 Noon, 6:00, 9:30, 11:00 Services conducted by representatives of the 8:00 P.M. RADIO THEATRE P.M. Sunday. major faiths. Presentation of important screen plays from radio's best-known theatre. ERLE SMITH, News Editor 10:05 A.M. WINGS OVER JORDAN 3:25, 6:00, 9:30, P.M., Spirituals and religious talks. 9:00 P.M. SCREEN GUILD PLAYERS Monday through Satur­ Screen stars in excellent film adoptions. day. 10:30 A.M. OPINION PLEASE 11 :00 A.M. StONE CHURCH SERVICE 9:45 P.M. OF HEALTH AND HAPPINESS JACK BENTON Stories of doctors and medicine. Stone Church Choir and speakers in morning 11 :00 P.M. Mondy worship originating at the church. through Saturday. SAM MOLEN, Sports News 11 :30 A.M. AS OTHERS SEE US 6:10, 9:40 P.M. daily. 12:25 P.M. THE VOICE OF YOUR LIBRARY 2:00 P.M. THE MAGIC BOOK TED COLLINS 12:30 P.M. TIME FOR REASON-ABOUT RADIO Favorite children's stories, dramatized by 11 :00 A.M., Monday SAM MOLEN Dr. Lyman Bryson, CBS director of post war KMBC's Caroline Ellis for kindergarten and through Friday. KMBC Sports Director studies and educational broadcasts, discusses elementary grades. radio. 2:15 P.M. FUN WITH FACTS ROBERT TROUT, With the News Till Now 5:45 P. M., Monday through Friday. I :00 P.M. PEOPLE'S PLATFORM Science and history of the region for upper and Round table discussion with Dwight Cooke. elementary grades. BILL HENRY-7:55 P. M., Monday through Friday 2:00 P.M. NEW YORK PHILHARMONIC OR- 6:30 P.M. AMERICAN MELODY HOUR CHESTRA NED CALMER-7:55 P. M., Saturday and Sunday. 9:00 P.M. ONE WORLD FLIGHT 3 :30 P.M. THE HOUR OF CHARM 9:45 P.M. HEAR THE HEART OF AMERICA 4:00 P.M. THE FAMILY HOUR 10:30 P.M. OPEN HEARING 5:00 P.M. WAYSIDE CHAPEL Discussion series featuring Government spokes­ men and Legislators. 10:15 P.M. REPORT FROM UNITED NATIONS 2:00 P.M. INSIDE THE NEWS KMBC Schoolhouse program with Erle Smith and LISTENING POST, published monthly, except student newscaster reviewing events of the week for upper elementary and high school audience. during summer, in behalf of KMBC's Education 2:00 P.M. MARCH OF SCIENCE Department, Pickwick Hotel, Kansas City 6, Mo. The modern world, down to radar and plastics. 2:15 P.M. MUSIC TIME A carefully planned music lesson for elementary Dr. Charles F. Church, Jr. 7 :30 P.M. DR. CHRISTIAN WITH JEAN HER­ grades. Director of Education SHOLT 6:30 P.M. INFORMATION PLEASE E. P. J. Shurick 9:00 P.M. COUNTY NEIGHBOR Director Promotion and Press Relations Discussion and interview program with Phil Evans. 9:00 P.M. READER'S DIGEST-RADIO EDITION W. K. Rodat, Editor 9:45 P.M. KANSAS CITY REPORT 9:45 P.M. HEAR THE HEART OF AMERICA FROM KMBC- IN THE HEART OF AMERICA - KANSAS CITY KMBC Reviews Outstanding 1946-47 .Events I n Ed u , aI i on an d Pu b I i ( Se r v i , e Pr .o gr am s By Charles F. Church, KMBC Director of Education. Approaching the end of another school year, KMBC per­ sonnel looks with satisfaction at some of the accomplishments of the past months. So, in Listening Post's concluding spring issue, it seems appropriate to recall some of the year's educa- tional activities at ~MBC. ; ♦ area furnish studio classes for the Because of school administrators' first two, while the high schools and and teachers' interest in class- Junior College furnish student room broadcasts, newscasters to supplement Erle a principal pro­ Smith's weekly news summary. gramming effort "The Magic Book," widely known at KMBC has series of children's stories, drama­ been directed to- tized and narrated by Caroline El­ ward daily class­ lis, has also continued throughout · room features. the year. Teachers' utilization out­ The KMBC lines for three of these programs "Schoolhouse," were prepared for use in the pub- now com letin . . . k-to its third year, hundreds of teachers who requested includes four them. SIGNIFICANT ACHIEVEMENTS ... fifteen-minute DR. CHARLES CHURCH KMBC Director of Includes CBS Series Publication of "The First Quarter-Century of American Broadcasting," written programs week- Education 1y, three of Also, at the request of school ad­ by KMBC's E. P. J. Shurick, and universally accepted as the authoritative which bring school children to the ministrators, the CBS "American source-book of significant events and dates. in American radio development, high studio each week. Over 2,000 chil­ School of the Air" series was tran­ lighted KMBC achievements in the past year. Pictured above, President Truman dren visit KMBC's studios during scribed for broadcast in school is presented the first copy pf the historical volume by Arthur 8. Church, ( right) the school year as they participate hours so that classroom use might president and founder of KMBC, and E. P. J. Shurick, (left) author of the book, in the production of "Music Time," be made of them. at the White House in Washington. Another significant achievement of the "Fun With Facts," and "Inside the Attacking the problem of juve­ past months was KMBC's purchase of the American Red Cross Building (lower News." Elementary schools in the (Continued in Column 4) . left) which will provide studio facilities and expanded office needs for KMBC KMBC-FM, and a new' station at Con~ cordia, Kansas. KMBC to Originate CBS "Church of the Air"

Sunday, June 8, at 8 a. m., Columbia's "Church of-the Air" will originate from the· studios of KMBC in Kansas City with Rabbi Maurice Solomon of the Kehilath Israel Synagogue as the guest speaker.

nile delinquency in a preventative way, KMBC's "Big Brother Club," sought the listening interest of youngsters in the formative period preceding the teen-age. Guests are brought to the daily air meetings by Tim West, Chief Big Brother, wh~re they tell the boys and girls about their hobbies, about. travel and customs of other people, or perhaps explain, in simple lan­ guage, .the function and purpose of a modern invention. Each program is designed to inform the young­ ster and at the same time hold his interest. To acquaint teachers and school (Continued on Page 2, Column 1) J. LISTENING POST L I S T E N I N G P O S T '3 Outstanding Events Outstanding Events JUNIOR TOWN MEETING Reviewed By KMBC KMBC-FM INCREASES POWER Reviewed By KMBC (Continued from Page 1, Column 2) (Continued from Page 2, Column 1) leaders more completely w i th monic Orchestra," and "Hear the KMBC's school services, display Heart of America," have been pro­ booths were prepared for both the duced in cooperation with various Kansas and the Missouri State civic and local government groups. Teachers Conventions. Thousands We have had the privilege of hear­ of teachers visited these exhibits ing Kansas City's fine orchestra. and became better acquainted with We have had health information in KMBC's educational program. entertaining, dramatic form from Trans-Atlantic Broadcast the Jackson County Medical So­ KMBC, in cooperation with the ciety. The city government has had Kansas City Public Schools, the an opportunity to interpret its ob­ Missouri State Teachers Associa­ jectives and achievements to the tion, and the Junior Town Meeting KMBC BIG BROTHER CLUB ... public. Attacking the problem of juvenile delinquency in a preventive way, KMBC's League, presented the first evening Significant Achievements "Big Brother Club" holds a daily air meeting, Monday through Friday, seeking IN THE U. S. A. . . . general session in connection with the listening interest of youngsters in the formative period preceding the teen­ The recent KMBC Safety Cam­ the Missouri Teachers Convention. age. A recent meeting, (.oictured above) presented guests who brought and paign materially aided in reducing In connection with the first evening general session of the Missouri Teachers Con­ A trans-Atlantic Junior Town explained their miniature motor driven cars and planes to Club members. traffic fatalities on the streets of vention, KMBC presented a trans-Atlantic Junior Town Meeting broadcast before Meeting was conducted between Kansas City on the ratio of 12 to 1. 7,000 teachers in Kansas City's Munici,.,al Auditorium. Pictured above are, C. W. students in Kansas City and Lon­ Another significant achievement of Pettegrew, (center), moderator of the meeting and the Kansas City high school don, England. A selected audience the year was the publication of students who participated in the broadcast. of one hundred high school students "The First Quarter Century of questioned the Kansas City partici­ American Broadcasting," written pants during the broadcast. by KMBC's E. P. J. Shurick, and Adult education was continued universally accepted as the author­ locally in a variety of ways. The itative source-book of significant most direct of these has been the events and dates in American ra­ Sunday morning informal Round dio development. Table, planned by Dr. J. W. Mc­ As to the future, KMBC looks Donald of the Kansas City Council forward with anticipation to several of Churches. Here ministers and developments. The purchase of the laymen of various races and creeds, Kansas City Red Cross Building men and women who are leaders in assures future studio and office many representative areas of Kan­ expansion needs. KMBC-FM opera­ sas City life, meet together for a tion has been increased to 12,000 sincere exchange of opinion on watts rated antenna power output, timely questions at the level of leading the way toward the 30kw personal action and responsibility. Important in future plans is the development of KMBC-FM broadcasting. Long a oiffput recently granted by the FCC, which has also granted A number of program series, in­ KANSAS CITY PHILHARMONIC ..• pioneer in the science of frequency modulation, KMBC-FM was recently increased cluding, "Of Health and Happi­ For the fourth consecutive year the Kansas City Philharmonic orchestra was to seven hours daily, from 2 to 9 p. m., including Sundays, to better serve the many KMBC a new station at Concordia, ness," "Kansas City Report," "Save presented over KMBC to the Heart of America radio audience. The 74 piece FM listeners in its area. Installation of the new three-bay RCA super-turnstile Kansas. The latter will extend antenna on top of the elevator penthouse of the Kansas City Power and Light Build­ A Life," "Kansas City Philhar- orchestra, (pictured above) is under the direction of Efrem Kurtz, nationally KMBC's important rural program IN ENGLAND . known conductor, who was recently featured as guest conductor of the New ing, the tallest in the Heart of America, is shown above, with two U!) and one to go. (Continued on Page 3, Column 1) York Philharmonic-Symphony. This installation, plus a newly installed 3kw transmitter, provides KMBC-FM 12,00!J service to the whole of Kansas in­ Bella Marcus and Bernard Palmer, ( pictured above) were the trans-Atlantic Junior watts rated antenna power output and leads the way toward the 30kw output stead of only to the eastern part Town Meeting participants in England. The broadcast featured a discussion of the recently granted by the FCC. and western Missouri. question, "Are Youth and the Schools Meeting Their Obligations to One Another." .. KMBC Traffic Safety Contest

When traffic fatalities on the streets of Kansas City, one time nationally cited for its traffic safety, hit a new high, KMBC originated a $1000 prize contest and pro­ KMBC SERVICE FARMS ... gram series to make the people of Kansas City safety conscious. Indicative of the Striking a new note in farm radio news three years ago with the organization of the KMBC Service Farms, ( pictured success of the safety campaign were the figures of deaths on the streets of Kansas City compared with a like period a year previous-a reduction of 12 to 1 ! Pictured above), KMBC recognized the need for greater farm service programming to that 49% of the Heart of America which above, Joanne Taylor, (left) president of the Kansas City Women's Chamber of KMBC EDUCATION EXHIBITS FOR TEACHERS ... is rural. Although the station long has been a leader in maintaining a full-time farm department, it was felt that a Commerce, presents a $50 check to Mrs. Paul Sitlington, first weeks winner in the To inform school administrators and teachers of presently available teaching resources in the field of radio, KMBC's live stock farm operated in service to farmers throughout the KMBC area would serve to round out and balance its farm KMBC Safety Contest, while Henry W. Johnson, (second from left) Kansas City's Education Department conducted Exhibits at both the Kansas and Missouri State Teachers' Conventions. Several thou­ program. KMBC's unique 500 acre project has attracted much favorable comment throughout the nation with its accom­ Chief of Police and Lee Stewart, KMBC's chief announcer, look on. sand interested teachers stopped at the KMBC display booth to receive materials and information. Allene Lent, ( above, right), representing the KMBC Department of Education, is shown with a number of callers at the Kansas meeting held plishments and rapid development under the management of Phil Evans, nationally known farm authority who directs in Topeka. The display called attention to the many programs and personalities available for education, originating from KMBC's farming operations and three times daily reports on experiences at the KMBC Service Farms. KMBC and the Columbia network. RECOMMENDED LISTENING ON KMBC

RECOMMENDED LISTENING 5:55 A.M. SOILS AND CROPS 6:45 P.M. MEMORY LANE OF SPORTS KMBC's Keith Jones reports from the KMBC ON KMBC-FM Sam Molen with thrilling sports stories of the farm. past. (2:00 - 9:00 P.M. Daily) 10:00 P.M. SOUND OFF WITH MARK WARNOW 6.15 A.M. PHIL EVANS-FARM COUNSELOR From the KMBC farm. MONDAY THROUGH FRIDAY 6:30 A.M. MORNING DEVOTIONS 2:00 P.M. SYMPHONIC TREASURES Inspirational thoughts for the day with Evan (Also Saturday and Sunday) Fry, hymns. (Also Saturday.) 7 :00 A.M. THE JUBILARIES 3 :00 P.M. MUSIC OF OTHER LANDS 8:30 A.M. GARDEN GATE 8.15 A.M. THE FOOD SCOUT (Also Saturday and Sunday) "Old Dirt Dabber" on gardening pleasures and Fruit and vegetable news from the Kansas City problems. Produce Terminal ( Also Saturday). 4:00 P.M. SYMPHONY HOUR (Also Saturday and Sunday) 1 0 :00 A.M. THEATRE OF TODAY 9:15 A.M., KMBC HAPPY 7 :00 P.M. PIPE ORGAN CONCERT 11 :00 A.M. GRAND CEN­ KITCHEN WITH (Also Saturday) TRAL STATION JUNE MARTIN 8:00 Recipes and cooking P.M. NEWS AND SPORTS 1 :30 P.M. ADVENTURERS' helps with KM B C's (Also Saturday and Sunday) CLUB home economist. ( Also 8:30 P.M. SYMPHONIC TREASURES Saturday). 2:00 P.M. LET'S PRETEND Dramatic adaptations of 10:00 A.M. KATE SMITH SATURDAY fairy tales and original SPEAKS fantasies by Mila Mack. Commentaries on Am­ 5 :00 P.M. THE TEXAS RANGERS erican life. (Also Sunday) 2:25 P.M. CAMP FIRE GIRLS 12 :25 P.M. FEED LOT CAROLINE ELLIS 8 :30 P.M. SOUTH OF THE BORDER Keeper of The 2:30 CHATS Magic Book P.M. ADVENTURES Talks for farm folk by IN SCIENCE K M B C's Phil Evans, SUNDAY 2:45 P.M. OF MEN AND LEE STEWART from the KMBC farm. Schoolmaster of 3 :30 P.M. THE SACRED HOUR BOOKS Fun With Facts 2:15 P.M. THE KMBC HAPPY HOME WITH 3 :30 P.M. CROSS SECTION-U. S. A. CAROLINE ELLIS 8 :30 P.M. MUSIC OF AMERICA Friendly philosophy with KMBC's nationally 4:15 P.M. W()RD FROM THE COUNTRY known woman commentator. KMBC-FM - 97.9 me., C-250 3 :30 P.M. REMEMBER WHEN 5:15 P.M. THE BIG BROTHER CLUB Daily meetings with Tim West, Chief B·ig 6:30 A.M. COLUMBIA COUNTRY JOURNAL Brother. Farm experts and guest speakers with important farm legislation reported by Chuck Worcester. 5:25 P.M. WEATHER BUREAU REPORT DAILY NEWS SERVICE 7 :45 A.M. THOUGHTS FOR THE DAY ( Also Saturday and Sunday) BILL GRIFFITH 6:00, 7:15. 8:25, 9:45 A.M., Monday through 8:00 A.M. CHURCH OF THE AIR Saturday. 12:00 Noon, 12:55 P.M. Saturday. Services conducted by representatives of the major faiths. JOHN FARMER 12:00 Noon, 12:55 P.M. Monday through Friday. 8:30 A.M. LITTLE OFFICE BEHIND THE 7:15, 9:45 A.M., 12:00 Noon, 5:45, 9:30, 11:00 CHURCH ORGAN 7:00 P.M. RADIO THEATRE P.M. Sunday. Ministers and laymen get together far an in­ Presentation of important screen plays from formal round table on present-day problems. radio's best-known theatre. ERLE SMITH, News Editor 3:25, 5:45, 9:30, P.M., 9:05 A.M. WINGS OVER JORDAN Monday through Satur­ Spirituals and religious talks. 8 :00 P.M. SCREEN GUILD PLAYERS day. Screen stars in excellent film adoptions. 10:00 A.M. INVITATION TO LEARNING JACK BENTON 9:45 P.M. OF HEALTH AND HAPPINESS 11 :00 P.M. Monday 1 0 :30 A.M. AS OTHERS SEE US Stories of doctors and medicine. through Saturday. 11 :00 A.M. STONE CHURCH SERVICE SAM MOLEN, Sports News Stone Church Choir and speakers in morning 5:55, 9:40 P.M. daily. worship originating at the church. TED COLLINS 11 :30 A.M. PEOPLE'S PLATFORM IUESDAY Round table discussion with Dwight Cooke. 10:00 A.M., Monday ERLE SMITH through Friday. Head of the KMBC 7:30 P.M. THE AMERICAN MELODY HOUR News Department 12:25 P.M. THE VOICE OF YOUR LIBRARY ERIC SEVAREID-4:00 P.M. Monday through Fri­ 1 :00 P.M. NEW YORK PHILHARMONIC OR- 8:00 P.M. COUNTY NEIGHBOR day. CHESTRA Discussion and interview program with Phil Evan; BILL SHADELL-4:00 P.M. Saturday. 2:30 P.M. THE HOUR OF CHARM 8:30 P.M. OPEN HEARING ROBERT TROUT, With the News Till Now 3 :00 P.M. THE FAMILY HOUR Discussion series featuring Government spokes­ 4:45 P.M., Monday through Friday. men and Legislators. 5:00 P.M. WAYSIDE CHAPEL BILL HENRY-6:55 P.M., Monday through Friday. 9:45 P.M. TIME FOR REASON-ABOUT RADIO 9:45 P.M. HEAR THE HEART OF AMERICA NED CALMER-6:55 P.M., Saturday and Sunday. Dr. Lyman Bryson, CBS director of post war studies and educational broadcasts, discusses radio. 10 :00 P.M. ORGAN MELODIES LOWELL THOMAS-9:00 P.M. Monday through P. Hans Flath at the organ. Friday. LISTENING POST, published monthly, except during summer, in behalf of KMBC's Education Department, Pickwick Hotel, Kansas City 6, Mo. Dr. Charles F. Church, Jr. 6:30 P.M. DR. CHRISTIAN WITH JEAN HER­ 8:00 P.M. READER'S DIGEST-RADIO EDITION Director of Education SHOLT 9 :45 P.M. HEAR THE HEART OF AMERICA Tom Rucker 8:30 P.M. INFORMATION PLEASE Director Promotion and Press Relations 10 :00 P.M. ORGAN MELODIES 9 :45 P.M. KANSAS CITY REPORT P. Hans Flath at the organ. W. K. Rodat, Editor ...... ······::·;,·:.:=::··:·: .. · ...... -·· Pt

Vol. 4, FROM KMBC -IN THE HEART OF AMERICA- KANSAS CITY November Top Promotion Awards Ohio Stale Cites Music Time • Of KMBC Schoolhouse Series

. ..vc;IZ..,,., . Jn.~~ .r:lc:'.;,:Jv,., !~:-,RADIO-- - . ~ pWdHfJeti. t, STATION KMBC KANSAS CITY I MO. FOR OVER-ALL PROMOTION The Seventeenth Institute for Education by Radio at Ohio NETWORK AFFILIATE State University in its Eleventh American Exhibition of REGIONAL CHANNEL Educational Radio Programs has cited one of the KMBC Schoolhouse features "Music Time" "because of its orig­ 1947 inality in the utilization of radio to bring to the classroom entertaining and informative material to fit the objectives of the music curriculum." This is the second program of•------• the "KMBC Schoolhouse" series struction. A constant effort has that has received national honors always been made in the series to from the Ohio State University. provide new material and new Last year "The Magic Book" best ways of presenting music to chil­ loved children's stories, created and dren. narrated by Caroline Ellis was Study Sheets presented a First A ward. Before "Music Time" programs The "Music Time" broadcasts are broadcast, study sheets are are p re s e n t e d throughout the issued to all teachers with sug­ school year by KMBC on Thurs­ gestions regarding preparation for days at 1 :30 p. m. as a feature of listening and for a follow-up of the KMBC Schoolhouse Series, the programs. In determining the presented by KMBC in service to content of programs, it has been the schools of the community. r•ecessary to take into considera­ tion the broad variety of groups Supervised Music to whom they are broadcast. The award winning program is A big improvement in music lis­ one of supervised music for chil­ tening habits and in following mu­ dren of grade-school age. It is sical directions has been noted in planned by Miss Alice Gallup, a the public schools in the KMBC supervisor of music for the Kan­ area as a result of the progra/Ils, sas City Public schools, in co­ which has provided an increased operation with Dr. Charles F. appreciation of music and an im­ Church, KMBC's Director of Edu­ provement in listening h a b i t s, cation, as an aid to the classroom which in turn has improved the teacher and as a prov1s10n for children's own ability to express schools which have no music in- themselves through songs. , LISTENING POST LISTENING POST 3 KMBC S,hoolhouse Teachers' Outlines and Programs 01 CBS "Horizons" Theme Series Resumed .for Manuals Available S,hool 01 The Air National Radio Week 01 "Invitation To Material for aid in classroom use of the "KMBC School Of ln-S,hool Listening The Air" series are available to Carried By KMBC. National Radio Week, celebrated October 26 to November Learning" On KMBC teachers, without charge, upon 1, brought forth many facts and figures that few of us are aware The "KMBC Schoolhouse" series request to the Education Direc­ Four of the Columbia "School of as we operate our radios as a part of every-day life. Here Striving for a broader, richer of radio programs for in-school tor, Station KMBC, Kansas City of the Air" programs are being are a few of the elements that go into making a broadcast day perspective of the world and man's listening has entered its fourth carried on KMBC this year by 6, Missouri. Teachers' aids in­ which substantiate the theme of National Radio Week that increasing knowledge about it consecutive year over KMBC. The clude the CBS "American School delayed broadcast, outside of through the centuries, Columbia programs, specifically designed for of the Air" Calendar Manual, school h o u r s. The programs "Radio Helps More People To Get More Out Of Life." network's "Invitation To Learning" primary, intermediate and high and the teachers' outlines for will serve to supplement the is devoting its fourth quarter of school classes are broadcast daily, the "Schoolhouse" series which "KMBC Schoolhouse" series for in­ 13 broadcasts to the theme "Hori­ Monday through Friday, at 1 :30 include suggested class activities school listening. Many teachers re­ Of the present 38,120,000* families in the United States, zons," discussing the work of fron­ p.m., and will continue throughout for "Fun With Facts," "The commend these programs to their 34,800,000 are radio families, owning at least one radio. More tiersmen of ideas. The program is the school year. students for outside listening and heard over KMBC each Sunday at Magic Book," and "Music Time." than 7,000,000 automobile radios are in use today-extending The five programs heard each An advance list of programs later class discussion. 11:30 A.M. week are produced in cooperation for "Tomorrow's Farmers" is Tuesday evenings at 8: 30 p.m., broadcasting's audience beyond the radio home. 19,050,000 other Acting as chairman for the en­ with school authorities in the area, also available. KMBC presents "Liberty Road." sets are in use, in homes, stores, hotels, institutions, offices­ tire "Horizons" series is Lyman in an effort to supply programs of This series portrays, in a success­ a total of 60,850,000 radios in use. Bryson, noted educator and CBS BIG SIX FOOTBALL . . . ion of radio dramas, those basic Counselor on Public affairs, who Sam Molen, KMBC director of sports is again presenting his vivid play-by-play rights and freedoms which men recently returned to the United accounts of Big Six football games over KMBC each Saturday afternoon. In addition to having been named the Mid-west's top sports commentator by the prize most. Somewhat by events 41 % of the broadcasting time* of all American radio stations States after serving in Paris as of the past, but chiefly by the Special Consultant at UNESCO Sporting News, Molen has authored a collection of stories and anecdotes about experiences of men today, the pro­ is devoted to music. Never in history has any people been so headquarters and making a brief the greats and the also-rans in sports, titled, "They Make Me Laugh." grams show what these rights musical as Americans, and to broadcasting is due a large share lecture tour to several key Euro­ mean. of credit for this fact. The best · American theatre is brought pean cities. "A General Introduction to Psy-1 f ■ , Sf 0 Sundays to radio's audiences, nationally and locally with 16% of broad­ Following is choanalysis," Sigmund Freud; The avor1 e ory n The following three programs a list of the subconscious mind. of the "CBS School of the Air" cast time devoted to these productions. books to be dis- "Ulysses" by James Joyce; The will be heard over KMBC on cussed in the stream of consciousness. KMBC Stars Colman Sundays. new series with At 8 :00 A.M. "Gateways To Free American radio gives* 13 % of all its broadcasting time the s p e c i f i c Music" swing open and present to news and commentary-the spot news of the world, the "horizon" of KMBC-FM Moves To In Leading Roles the music which has grown out of background of the news, the analysis of the news. New develop­ each book desig­ "Favorite Story," heard over a certain geographic area, letting nated: ments, facsimile and television, are broadening radio's ways of KMBC each Sunday evening at it speak for its people through their "Lyrical Bal­ New Dial Position · presenting the news. 9: 45 features Ronald Colman, one own art and folk heritage. Each lads" by Wil­ program plays its part as inter­ liam Words­ KMBC-FM has moved to its new of the outst~nding personalities in ·t· th d" the entertamment world, as the preter for the music makers, what­ worth; The Poe­ pos1 10n on e ia1 - 100 • 5 mega- ever their race or creed. Six-per~nt of broadcastingtime-is-given* to programs of cycles-.:.:and at the same time in- • hoist, narrator and star. LYMAN BRYSON try or- common YOUTH VIEWS THE NEWS . . . "Opinion, Please," a combination educational value in America. Radio's audiences hear documen­ things. creased its broadcast schedule from Colman, admired in radio and Erle Smith, left KMBC News Editor, with a group of Westport High School of drama and discussion dealing taries that inform, talks and lectures that broaden, forum "Travels of Marco Polo The 12.:55 to 9 :00 p.m., daily including films for his vibrant, persuasive students and their teacher Mr. Edwin J. King, (seated rear, center) just before with problems in the field of cur­ discussions and panels that offer the raw material for the shaping Venetian" by Marco Polo; For to Sunday. voice and his perfect diction, com- rent events and social science, is Presently operating on 12,000 bines his own talent with that of the start of the KMBC Schoolhouse "Youth Views The News" program. of public opinion. At KMBC the "Schoolhouse" series, designed travel and for to see. presented at 10:30 A.M. The topics "Relativity, A Popular Expo­ watts rated antenna power output, an all-star cast in this new pro­ interest and value to both school in rural and small schools having chosen for dramatic portrayal and for in-school listening provides added educational programming. sition" by Albert Einstein; Of KMBC-FM has installed a 3kw FM gram. and home listeners. no music teacher. discussion cover a wide range. time and space. transmitter, the first in the middle­ Program titles of forthcoming On Mondays, Phil Evans, KMBC On Fridays, "Youth Views The Great stories of literature, cast "Wealth of Nations" by Adam west, along with a new three-bay broadcasts include: "David Copper­ farm authority, comes into high News" as high school students and into radio drama by "Tales Of Ad­ Spectator crowds at sports* events have grown phenomenally Smith; Enlightened self-interest. RCA super-turnstile antenna on field" by Charles Dickens and se­ school classrooms with latest in­ venture" are heard at 11 :05 P.M. their teacher come to the KMBC in the past ten years, thanks in large part to radio's spectacular "Capital" by Karl Marx; Labor top of the elevator penthouse of lected by Alec Templeton; "The formation from the KMBC Service In this series world-known tales as wealth. the Kansas City Power and Light Queen Of Spades" by Alexander studios for an informal discussion coverage, now broadened and extended by the growth of tele­ Farms, from the Kansas City mar­ are brought to life-such as Shake­ "Leaves of Grass" by Walt Building. These changes lead the Pushkin, selected by V. Stefansson; of the week's outstanding news vision. In the field of current events apart from news and kets, and with special interviews speare's enchanting romance and Whitman; The democratic indi- way towards the 30kw KMBC-FM and "Arabian Nights" selected by with guest farm and market ex­ events with Erle Smith, KMBC masquerade known as "Twelfth educational programs, talks and forum discussions take 4 % of vidual. output granted by the FCC. Lowell Thomas. perts, in a new addition to the news editor. A different school is Night," and Mark Twain's rollick­ America's broadcast time. In a basic sense, radio has taken the "KMBC Schoolhouse" titled "To­ represented each week. ing yarn of Tom Sawyer. place of the old town-meeting, on a national scale. morrow's Farmers." Tuesday's "Fun With Facts" with- Lee Stewart, KMBC chief Six per cent of all American* broadcast time is devoted to announcer and genial "schoolmaster of the air" and a guest class, dis­ programs of religion and religious music. Most communities cuss a selected study topic, or visit can hear services by radio, hymns by radio, and even special a place of special interest in Kansas programs of news about religion. Rural radio audiences of City. America are served by hundreds and thousands of broadcasts "The Magic Book," winner of a designed to inform and serve the farm family. Market reports, First A ward in the Tenth Ameri­ can Exhibition Of Educational crop services, advice on farm problems, from experts, and even Radio Programs at the Ohio State complete developmental farms, such as the KMBC Service Farms University in 1946, is heard on where findings are passed on to listeners-these are some of W e d n e s d a y s. Caroline Ellis, the continuing offerings of a free American radio to people once KMBC's famed woman commenta­ out of immediate touch with any medium of communication. tor, becomes the children's favorite story teller. Dramatizing and nar­ rating stories from the "Magic Book," Caroline shares them with There is almost no part of* human life that is not touched her young listeners. by American broadcasting. In the truest sense, radio helps On Thursdays another National Americans to get more out of life, but it also helps them to give Award winner at Ohio State, more-to contribute to the happiness and welfare of their com­ "Music Time," is presented. Here PRESENTATION . . . munities, their states and their nation. And radio is free for all is music children love to hear, Dr. Charles F. Church, (center) KMBC's Director of Education, presents Miss AT THE KANSAS STATE FAIR . '. . music for class participation with Americans. Alice Gallup, (right) supervisor of music for the Kansas City Public Schools, The KMBG Education Department conducted Exhibits at the Kansas and Missouri State Fairs to acquaint school adminis­ Alice Gallup and her studio guest a copy of the National Award from the Ohio State University for the program class. The program is of special aid trators and teachers with the educational programming conducted by KMBC. The display, pictured above, was conducted by series "Music Time" while Lee Stewart, Chief Announcer for KMBC looks on. Allene Lent (left), of the KMBC Department of Education and was visited by many thousands of interested State Fair visitors. RECOMMENDED LISTENING ON KMBC

ALL TIMES CENTRAL STANDARD TIME, KMBC, SCHOOL OF THE AIR, MONDAY THROUGH FRIDAY, 1 :30-1 :45 P. M. KM BC 5:55 A.M. SOILS AND CROPS l :30 P.M. YOUTH VIEWS THE NEWS Reports from the KMBC farm. News, combined with the opinion and frank SCHOOL views of youth, facing today's great problems, 6.15 A.M. PHIL EVANS-FARM COUNSELOR conducted by Erle Smith. From the KMBC farm. 8:00 P.M. THE MARK WARNOW SHOW 6 :25 A.M. LIVESTOCK MARKETS OF THE Bob Riley direct from the Kansas City Livestock 8:30 P.M. THE FBI IN PEACE AND WAR Market. AIR 9:45 P.M. HEAR THE HEART OF AMERICA 6:30 A.M. MORNING DEVOTIONS Inspirational thoughts for the day with Evan (l :30-1 :45 P.M. Daily) Fry, hymns. (Also Saturday.) MONDAY-TOMORROW'S FARMERS 8.15 A.M. THE FOOD SCOUT Fruit and vegetable news from the Kansas City TUESDAY-FUN WITH FACTS 7 :00 A.M. THE JUBILAIRES Produce Terminal (Also Saturday). WEDNESDAY-THE MAGIC BOOK 10:00 A.M. CAMP FIRE GIRLS 8:30 A.M. THE KM BC 10:05 A.M. LET'S PRETEND HAPPY HOME THURSDAY-MUSIC TIME Dramatic adaptations WITH CAROLINE FRIDAY-YOUTH VIEWS THE NEWS of fairy tales and origi­ ELLIS nal fantasies by Nila Friendly philosophy with TUESDAY-LIBERTY ROAD-8:30-9:00 P.M. Mack. KM B C's nationally­ November 4-Time for Assembly 10 :30 A.M. ADVENTURERS known woman commen­ November 11-The Vote CLUB tator. November 18-Presenting A Petition November 25-Habeas Corpus 11 :00 A.M. THEATRE OF 9:15 A.M. KMBC HAPPY TODAY KITCHEN WITH SUNDAY-GATEWAYS TO MUSIC- JUNE MARTIN S :00-8 :30 A.M. 11 :30 A.M. MARY LE E November 9-The Isles Of Britain TAYLOR Recipes and cooking PHIL EVANS helps with KM B C's November 16-Out Of The Orient 2:00 P.M. BIG SIX FOOT­ KMBC Farm Director home economist. ( Also DR. CHARLES CHURCH November 23-Across The Pyrenees To Spain BALL Saturday). KMBC Director of November 30-Thanksgiving Education 5:00 P.M. GRAND CENTRAL STATION 9:50 P.M. LIVESTOCK MARKETS SUNDAY-OPINION PLEASE-10:30-11 :00 A.M. 7:00 P.M. FIRST NIGHTER Bob Riley direct from the Kansas City Livestock November 9-Getting A Job Market. November 16-Mind Your Manners 7:45 P.M. MEMORY LANE OF SPORTS November 23-The High Cost Of Living Sam Molen with thrilling sports stories of the 12:25 P.M. FEED LOT CHATS past. Talks for farm folk by KMBC's Phil Evans, from November 30-Playing The Game the KMBC farm. SUNDAY-TALES OF ADVENTURE- 12 :30 P.M. LIVESTOCK MARKETS 11 :05-11 :35 P.M. Bob Riley direct from the Kansas City Livestock November 9-This Football Market. November 16-Casey Jones And Locomotive I :30 P.M. KMBC SCHOOL OF THE AIR November 23-David Copperfield 7:00 A.M. HYMN TIME 5 :15 P.M. THE BIG BROTHER CLUB November 30-The Matchlock Gun 7:30 A.M. THE GARDEN GATE Daily meetings with Tim West, Chief Big "Old Dirt Dobber" on gardening pleasures and Brother. problems. 6:15 P.M. WEATHER BUREAU REPORT 7 :45 A.M. THOUGHTS FOR THE DAY (Also Saturday and Sunday) DAILY NEWS SERVICE 8:00 A.M. GATEWAYS TO MUSIC BILL GRIFFITH Music which has grown out of a certain geo­ 6:00, 7:15. 8:25, 9:45 A.M., Monday through graphic area speaking for its people through Saturday. 12:00 Noon, 12:55 P.M. Saturday. their own art and folk heritage. I :30 P.M. TOMORROW'S FARMERS JOHN FARMER 8:30 A.M. LITTLE OFFICE BEHIND THE Phil Evans comes into high school classrooms 12:00 Noon, 12:55 P.M. Monday through Friday. CHURCH ORGAN with latest information and special interviews 7:15, 9:45 A.M., 12:00 Noon, 6:00, 9:30, 11:00 Ministers and laymen get together for an in­ with guest farm and market experts. P.M. Sunday. formal round table on present-day problems. 7:30 P.M. ARTHUR GODFREY'S TALENT 9:00 A.M. CHURCH OF THE AIR SCOUTS ERLE SMITH, News Editor Services conducted by representatives of the 3:25, 6:00, 9:30, P.M., major faiths. 8:00 P.M. RADIO THEATRE Monday through Satur­ Presentation of im.oortant screen plays from day. 10:05 A.M. FLORIDA A. & M. COLLEGE CHOIR radio's best-known theatre. 10:30 A.M. OPINION PLEASE 9:45 P.M. OF HEALTH AND HAPPINESS JACK BENTON Discussions dealing with problems in the field Stories of doctors and medicine. 77 :00 P.M. Monday of current events and social science. through Saturday. 11 :00 A.M. STONE CHURCH SERVICE SAM MOLEN, Sports News Stone Church Choir and s.oeakers in morning 6:10, 9:40 P.M. daily. worship originating at the church. JOHN FARMER 12:30 P.M. PEOPLE'S PLATFORM I :30 P.M. FUN WITH FACTS KMBC Newsman Science and history of the region for upper and LOWELL THOMAS Round table discussion with Dwight Cooke. elementary grades. 5:45 P. M., Monday through Friday 2:00 P.M. NEW YORK PHILHARMONIC SYM- 8:30 P.M. LIBERTY ROAD EDWARD R. MURROW, PHONY ORCHESTRA Radio dramas about the great rights of men The News Till Now 3 :30 P.M. THE HOUR OF CHARM which are most .orized. 6:45 P. M., Monday through Friday. 9:00 P.M. COUNTRY NEIGHBOR 4:00 P.M. THE FAMILY HOUR Discussion and interview program with Phil BILL HENRY-7:55 P.M., Monday through Friday. 4:30 P.M. WAYSIDE CHAPEL Evans. NED CALMER-7:55 P. M., Saturday and Sunday. 9:45 P.M. RONALD COLMAN 9:45 P.M. HEAR THE HEART OF AMERICA I 0:15 P.M. EVENING MUSICAL SERVICE 10 :30 P.M. CBS IS THERE CBS NEWS "On-the-scene" reports of history. 12:00 Midnight, Monday through Sunday 11 :05 P.M. TALES OF ADVENTURE Great stories of literature cast into radio drama.

LISTENING POST, published monthly, except during summer, in behalf of KMBC's Education 1 :30 P.M. THE MAGIC BOOK Favorite children's stories, dramatized by KMBC's I :30 P.M. MUSIC TIME Department, Pickwick Hotel, Kansas City 6, Mo. A carefully planned music lesson for elementary Caroline Ellis for kindergarten and elementary Dr. Charles F. Church, Jr. grades. grades. Director of Education 7:00 P.M. AMERICAN MELODY HOUR 9:00 P.M. READERS DIGEST-RADIO EDITION 7:30 P.M. DR. CHRISTIAN Tom Rucker 8:30 P.M. SCREEN GUILD PLAYERS 9:45 P.M. HEAR THE HEART OF AMERICA Director Promotion and Press Relations Screen stars in excellent film adoptions. 11 :05 P.M. ORGAN MELODIES W. K. Rodat, Editor 9:45 P.M. KANSAS CITY REPORT P. Hans Flath at the organ.