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Albania Volume 1 Tring Size Market it uses the latest technologies such as Optic in Tirana, Albania. It recently moved to a Fiber, HFC (Hybrid Fiber Coaxial), Satellite modern campus at Kombinat District. Tring’ With population little over 3 million people and ADSL+. smother company, Edil Group, is one of the and a GDP of $14B it is a market that you Tring TV’s competitive advantage is that it largest and most successful in the country. would consider relatively small. offers a large number of its own channels The IT market is estimated about $190 with high quality of broadcasting and at Products million, with $66 spending per capita and lower prices; meanwhile Tring Internet has market growth of 1.4% a large service coverage area and some of Tring constantly offers quite a large range The ICT Development Index in the previous the most affordable prices. of innovative products and services at high years, between 2002 – 2010, recorded an Tring initially focused on creating a wide quality. Tring Televisionsmile services 450,000 extremely high growth of 88%. distribution network, which presently family subscribers, who watch Tring There are more than 1800 companies andwww.tring.al includes more than 180 stores across channels via terrestrial and satellite signal, over 8000 professionals that operate in the Albania, Kosovo, Montenegro, and cable, and My Tring IPTV. There is always IT industry. Macedonia, while also establishing reliable something to watch for each customer and ACHIEVEMENTS provider, Tring is the one stop for all TV enter- to it to fi nd the latest in interior and exterior The Albanian ICT sector has improved partnerships with some tainmentof the needs, Albanian telephony andthis Internet. is affrmedTring design, by thecooking, number beauty tips, of viewersetc. It remains all signifcant in the last 6 years due toTo the date, Tringretail is one ofconsumer the leading companies electronic is headquarted chains. in TringTirana, Albania.over It therecently world the that top lifestyle have magazinealready in madeAlbania withtheir its efforts from the local government, donorsin the fi eld ofoperates media, broadcasting all over and telecom- Albania,moved in tothe a modern Balkan campus atfnal Kombinat choice Dis- Tringhigh quality TV. printTring and offers original content.up to Living100 munications. Tring products, Tring TV and Tring trict. Tring’ smother company, Edil Group, is one publishing house started its operations in No- and businesses. Furthermore, the annualInternet areregion two of the and most itsvaluable channels brands in areof thein largesthigh and demand most successful channels in the country. for vembereach 2015. category: Its purpose Movies,is to being closerKids, to report indicates that the ICT is one ofthe the market allin the over last decade the worldin Albania where and the there is an Albanian Lifestyle, Documentaries,the tastes and preferences and Sport& of readers, Adult. offering main development opportunities when doingneighboring diaspora. countries. Tring Its TV countssubscribers 450,000 PRODUCTScontinue ANDto grow SERVICES One of Tring theTV best ’s literature.most watched Living brings tochannels the readers household subscribers, who can obtain Tring TV best-sellers books fulfi lling his requirements business in Albania. On the other hand,channels viain satellite, number terrestrial, thanks cable and to IPTV its qualityTring constantly of services offers quite a largeis rangeLiving of in- HD,referred the tofrst contemporary and literature.only lifestyle access to fnance, corruption, tax ratesplatforms. and Someand ofcustomer the main channel care. catego- novative products and services channelat high quality. in Albania.Tring Internet This offers channelhigh speed wasinter- ries are: Movies, Kids, Lifestyle, Documentaries, Tring Television services 450,000 fami- net service at the most competitive prices in regulation are the main disadvantages whenSports, and Adult. Tring TV broadcasts through ly subscribers, who watch Tringoriginally channels via launched the Albanian in Augustmarket and 2012. with high Its quality main of considering in investing in the domesticterrestrial andHistory satellite signal in two packages, terrestrial and satellite signal, targetcable, and group My serviceis women. using advance Living technology HD of isOptic the Fi- CHANNEL CATEGORIES Beauty, The Promise, Queen of the Night, Rent 2009 ber, HFC (Hybrid Fiber Coaxial), Satellite and market and some hurdles you should respectivelytake with more than 40 and 50 channels. Tring IPTV. There is always somethingultimate to watch lifestyle destination with advice Love, Endless Love, The Promise became part • Tring reached an agreement for the broad- Tring Internet, on the other hand, has 35,000 for each customer and this is affi rmed by the ADSL+. Tring is the fi rst provider that offers Tring owns 26 channels divided into the follow- of the Tring programming platform. casting of Tring TV content through the under serious thought before engaginghousehold in Tringsubscribers was of formerlyInternet broadband part of Albaniannumber of viewers Satellite all over the worldon food that have and triplewine, play home services, and Internet, garden, VoIP telepho- real ing categories: Cinema, Series, Kids, Documen- 2015 cable TV network Kujtesa in the territory and VoIP telephony. Tring differs from its com- already made their fi nal choice—Tring TV. Tring ny, and TV, in one single package. Along with trade with a local representative. Communications (ASC), which was founded estate, shopping, leisure, travel, fashion, taries, Lifestyle, Generalist, News, Sport, Music, • In March 2015, Tring launched My Tring of Kosovo. petitors in the market because it uses the latest offers up to 100 channels for each category: residential services, Tring also offers services For telecommunication and mobile in 2006 by “Dulaku family”, while Tring TV was and Health. and Adult. Tring Cinema and Series offer over IPTV in every corner of the world including technologies such as Optic Fiber, HFC (Hybrid Fi- Movies, Kids, Lifestyle, Documentaries, and for business customers including Internet and 2,500 movies every year and 1,000 episodes the USA. companies, the advancements over berthe Coaxial), born Satellite in and 2008 ADSL+. with 100 percentSport& participationAdult. Living HD is Dataalso Transmission, on line Telephony with Solutions,a dynamic Satel- PROMOTION of the most famous series. Four channels are • Tring brought to life two international for- Tring TV’s competitive advantage is that it One of Tring TV ’s most watched channels is lite Services, IP-VPN, and Hosting. last years in ICT infrastructure are a great of Albanian investors. Tring took the hungry website launched in 2012 offering ideas dedicated to sports and the best international mats: Shopping Queens and Blind Taste. offers a large number of its own channels with Living HD, the fi rst and only lifestyle channel in Tring Telephony is a reliable way to connect Tring’s goal is to create a loyal and stable re- Albanian market by storm by being the frst about all aspects of living styles and instant championships. Children can enjoy watching • In August 2015, Tring bought the exclusive improvement. There are 4 mobile operatorshigh quality of broadcasting and at lower pric- Albania. This channel was originally launched with family and friends. It offers worldwide lationship with all its customers by offering a TV more than ever before because Tring offers rights of the largest football event UEFA with 2 of them offering 3G to their customerses; meanwhile company Tring Internet to has offer a large triple service playin August in the 2012. country. Its main target advice. group is wom- The richconnection and withunique the best content rates in thefound mar- unique experience in quality services and cus- three dedicated channels for them. Documen- Champions League, for three consecutive coverage area and some of the most affordable en. Living HD is the ultimate lifestyle destina- ket—only 1 ALL/min. This service also includes tomer care. Tring aims to be innovative in the and currently operators are preparing to As the company’s operations grew, ASC its way into print and Living Magazine was tary lovers have the chance to watch plenty on seasons, 2015-2018. prices. tion with advice on food and wine, home and phone line and installation for free, 24 hours of market and become the leading triple play pro- various topics through three dedicated chan- • On 16 October 2015, Tring TV fi nalized the introduce 4G. A couple of years ago theTring initiallyfocused focused on on providing creating a wide Internet garden, and real telephone estate, shopping, born. leisure, Ittravel, is a seasonalsupport, recharging magazine according focusing to client’s needs on vider and digital platform for Albanians by deliv- nels. Muse is the fi rst and the only lifestyle TV partnership with Telekom Albania bringing distribution network, which presently includes fashion, and Health. etc. Additionally, it offers extra services like ering a large number of channels with the best mobile penetration was close to 90% and service while Tring focused on the feld of women and their needs with lifestyle ideas channel dedicated to music, arts and culture. to market new Mobile TV service. more than 180 stores across Albania, Kosovo, Living HD is also on line with a dynamic Tring Voicemail, Return of Lost Calls, Call ID, quality format transmission and programs for media. These companies spun off services and advice who go to it to fnd the latest The screen is taken up by stage shows, opera • In November 2015, Tring TV fi nalized the now it is expected to have surpassedMontenegro, it, and Macedonia, while also estab- website launched in 2012 offering ideas about Call Waiting, and 3-Way Calling. all family members at an affordable price. Tring and ballet performances as well as programs partnership with Albtelekom making part lishing reliableon partnershipsIP and Digital with some technology of the all aspects giving of livingbirth styles to andin instant interior advice. andIn co-sponsorshipexterior withdesign, Vizion Plus,cooking, a national endeavors to entertain all of its audiences.
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