Overview: and Domestos will invest up to £25k in Enactus projects that contribute to their brand’s global goals. Enactus project teams will ‘pitch’ their ideas to key brand leaders at ’s innovation hub located in Farringdon, London. This will take place on Tuesday 21st June.

The focus of the inaugural Global Goals Accelerator event will be on goal number 6 – Clean Water and Sanitation.

DOMESTOS has committed to help 25 million people gain improved access to a toilet by 2020.

The Brand

Domestos kills all known germs dead – whether they are in and around the toilet, or hiding in dirt and limescale.

Germs usually come back after your toilet is flushed. But not with Domestos. Thanks to its formula Domestos bleach clings to the toilet bowl longer than any other bleach. It is also the only homecare brand to be accredited by The Royal Society for Public Health. Watch out germs!

The Domestos brand was launched in the UK in the 1920s, and sold door-to-door by salesmen on bicycles. At that time, it was used in the home as a solution to whiten cotton and household surfaces, and salesmen were assigned to do live demos.

During the 1950s Domestos started to get involved in health education campaigns to encourage polio vaccination. In the 1960s was acquired by Unilever and the famous Domestos Thick Bleach was successfully launched, gaining international expansion.

It has come a long way since the brand started as a bottled bleach. The range now includes liquid thick bleach, multipurpose spray, limescale removers, fragranced toilet rim blocks and wipes, making Domestos a ‘germ kill’ expert.

Domestos is available in 35 countries as Domestos, Domex, Glorix, , Promax and Klinex – destroying germs all around the world.

Through its social mission, Domestos is also taking the war on germs to where people are most affected.

The Domestos Social Mission

To help everyone, everywhere have a clean and safe toilet.

Did you know that 35% of the world's population have has no access to even basic sanitation? Poor sanitation causes diseases like diarrhoea, which kills one child every two minutes. That puts them at risk of diseases like diarrhoea, which kills nearly 2,000 children under five every day.

That’s why Domestos and Unilever have committed to improving access to a toilet for 25 million people by 2020.

We’re doing this by promoting the benefits of using a clean toilet and making toilets accessible via partnership activity with UNCIEF and by supporting social enterprise solutions.

More information about the partnership with UNICEF and other activities can be found at: http://www.domestos.co.uk/article/category/835596/our-mission

The Domestos social mission is aligned with Goal 6 of the UN Sustainable Development Goals - Ensure access to water and sanitation for all.

Enactus Team Objectives

Primary Objective:

Contribute to the Domestos social mission and targets, by doubling the number of people who have access to and who use clean toilets through existing or new Enactus sanitation related enterprises.

Secondary Objectives:

Submissions are to demonstrate how:

1) The increase in access and use of toilets is to be achieved - i.e. by scaling up existing operations or replication in a new geographical area and/or by marketing and behaviour change, etc. 2) Enterprises are to be financially sustainable. 3) Impact on individuals and communities will be measured. 4) How they will mitigate risk to current operations if the ambition is to scale up an existing operation.

LIFEBUOY’s vision is to bring health and hygiene to a billion people though their 'help a child reach 5' programme and having already reached over 257 million, Lifebuoy is now helping save neo-natal lives.

Lifebuoy Way of Life

Lifebuoy was launched in the UK in 1894 and has championed a message of health through hygiene for more than a century. William Lever launched the Lifebuoy brand to help bring affordable hygiene to Victorian England at a time when epidemics of typhoid, smallpox, cholera and diphtheria were a constant threat. Educational programs in schools have been part of the Lifebuoy way of life since the 1930’s, when the ‘Clean Hands’ campaign was launched in schools in the UK and US. Today Lifebuoy is sold in more than 58 countries, and the brand’s handwashing programme has reached over 257 million people across 24 countries from 2010-2014. Note: Lifebuoy social mission focus countries are , , Pakistan, Indonesia, , South Africa, Kenya, and Ethiopia. Solutions should be placed to implement in these countries

Unilever Sustainable Living Plan

In November 2010 we launched the Unilever Sustainable Living Plan. While Unilever aims to double the size of its business we aim to reduce our environmental impact and increasing the positive social contribution which we make to society. Lifebuoy brand is at the very heart of this plan. By 2020, the Lifebuoy brand aims to change the hygiene behaviour of one billion consumers across Asia, Africa and Latin America, by promoting the benefits of handwashing with soap at key occasions, thereby helping to reduce the incidence of respiratory infections and diarrheal disease, the world's two biggest causes of child mortality.

Lifebuoy Brand and Social Mission Purpose and Objectives

The broad purpose of Lifebuoy brand is saving Lives- Helping mothers ensure that their children fall sick less often. Understanding that prevention is better than cure, Lifebuoy’s Social Mission develops and implements handwashing behaviour change programs and advocates at the policy level to raise the profile of handwashing with soap. Results indicate to us that we are both impacting the brands through consumption increase as well as saving lives through disease reduction. The externally published results of the Lifebuoy Clinical trial in Mumbai, show up to a 10 fold increase in handwashing frequency and significant reduction in incidence of diarrhoea (-23%), acute respiratory infections (-19%) and eye infections (-46%).

Lifebuoy colour changing handwash was developed to inspire children to wash their hands and allow mothers to see - by the changing colour of the foam - that hands are clean and protected. Lifebuoy’s Infection Alert System (IAS) is the brand’s “always on” communication platform, helping parents stay one step ahead of germs and infection by reminding them that handwashing with soap at key hygiene moments throughout the year. For example, during Ramadan in 2015, Lifebuoy reminded families to wash their hands before breaking their fast: Before Iftar time is Lifebuoy time. During the flu season, Lifebuoy reminds people of the importance of good hygiene habits: Stop the spread of germs this flu season.

The UN sustainable development goals target 6.2 is to achieve access to adequate and equitable sanitation and hygiene for all and end open defecation. This indicator now includes language specifically mentioning hand washing “including a handwashing facility with soap and water.” This highlights the global priority of handwashing with soap.

The search has begun for enabling technologies, such as the tippy tap or other means of supplying soap and water more conveniently, but the mechanics of handwashing stations are complex and action is required in these areas. The designs should engage the user in the act of handwashing with soap (make it fun for children, easy for moms).

The Lifebuoy brand aims to make a difference in people’s daily lives. We are working towards the challenge to transform handwashing with soap from an abstract good idea into an automatic behavioural pattern at critical times of the day. Strategies and innovations that enable better hand hygiene and in turn better health is at the core of Lifebuoy programs.

Enactus Team Objectives

Primary Objective Low-cost solutions for handwashing behaviour change - in particular for school-going children.

Secondary Objectives:

1) Soap use in water scarce settings: Handwashing with soap made easy in emergency contexts water scarce settings - infrastructure and water limitations 2) Soap access in schools: An improvement in handwashing with soap which will make handwashing more accessible to more people in low income schools (currently the biggest challenge is soap in school doesn’t get used/put away by teachers, or if left at the washbasin, gets taken away) 3) Handwashing station: Simple, sustainable and user friendly Handwashing Stations/Facilities in schools without a complex drainage system (especially in rural areas where infrastructure is a barrier) (not exceeding 60-70 Euros per school)

Additional Information for Lifebuoy Primary Objective

Low-cost would be under 25 Euro cents per contact; it can be a product, kit, activation idea or combination of these, and use different channels like direct contact, collateral/leave behinds, mobile and other newer upcoming channels to reach rural and urban audiences from poor socio economic backgrounds). We have 4 target audiences for this

- Primary Schoolchildren (aged 6-12 years) (while Lifebuoy has a program using superheroes, this program is costly.) - Pre-school children (aged 2-5 years) (Making handwashing with soap easy and engaging for children, so that they are more likely to adopt good handwashing practices from a young age and make it a sustained habit) - Mothers of primary schoolchildren (These mothers are typically reached in group gatherings with groups of 20-30 women) - Pregnant and new mothers with infants under 1 month old (typically hard to reach through direct contact after delivery in most developing countries and accessible through antenatal clinics) Inspiration http://venturebeat.com/2015/11/12/data-necklaces-and-soap-pens-these-gadgets- show-the-potential-of-low-tech-wearables/ Low-cost demonstrations are an exciting way to push behaviour change by showing a group of people that germs are invisible. Products such as Glow Germ www.glogerm.com/ are positive because they are small and easy to set up in a rural environment. However, it is not currently used by Lifebuoy due to the high costs.

Inspiration https://www.ted.com/talks/manu_prakash_a_50_cent_microscope_that_folds_like_orig ami?language=en