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Rhetorical and Argumentative Perspectives WHAT DO WE KNOW ABOUT THE WORLD? RHETORICAL AND ARGUMENTATIVE PERSPECTIVES WHAT DO WE KNOW ABOUT THE WORLD? RHETORICAL AND ARGUMENTATIVE PERSPECTIVES Edited by Gabrijela Kišiček (University of Zagreb) & Igor Ž. Žagar ∫University of Maribor & University of Primorska) Windsor Studies in Argumentation Open Monograph Press Editors in Chief Leo Groarke (University of Windsor) Christopher Tindale (University of Windsor) Board of Editors Mark Battersby (Capilano University) Camille Cameron (University of Windsor) Emmanuelle Danblon (Université libre de Bruxelles) Ian Dove (University of Nevada Las Vegas) Bart Garssen (University of Amsterdam) Michael Gilbert (York University) David Godden (Old Dominion University) Jean Goodwin (Iowa State University) Hans Hansen (University of Windsor) Gabrijela Kišiček (University of Zagreb) Marcin Koszowy (University of Białystok) Marcin Lewiński (New University of Lisbon) Catherine H. Palczewski (University of Northern Iowa) Steven Patterson (Marygrove College) Chris Reed (University of Dundee) Andrea Rocci (University of Lugano) Paul van den Hoven (Tilburg University) Cristián Santibáñez Yáñez (Diego Portales University) Igor Ž. Žagar (University of Maribor & University of Primorska) Frank Zenker (Lund University) Co-published in: Digital Library Dissertationes series (volume 25): http://193.2.222.157/Sifranti/StaticPage.aspx?id=45. Editorial Board: Igor Ž. Žagar, Editor in Chief Jonatan Vinkler Janja Žmavc Alenka Gril. © Individual authors and WSIA 2013. All rights reserved. PREFACE .................................................................................................................................. 1 PROLOGUE ............................................................................................................................... 3 Gordana Varošanec-Škarić, University of Zagreb I. THEORETICAL PERSPECTIVES ........................................................................................ 5 The Elements of Argument: Six Steps To A Thick Theory ................................................... 6 Leo Groarke, University of Windsor Argumentation as poliphony: one speaker, several voices................................................... 29 Igor Ž. Žagar, Educational Research Institute & University of Primorska The linguistic-discursive creation of the speaker’s ethos for the sake of persuasion: a key aspect of rhetoric and argumentation ................................................................................... 64 Paul Danler, University of Innsbruck The Sokal affair and beyond: on the strategic use of parody in the “science wars” ............ 84 Ana Dimiškovska, Ss. Cyril and Methodius University of Skopje The acts and strategies of defining ..................................................................................... 115 Fabrizio Macagno, Universidade Nova de Lisboa Intolerance and the Zero Tolerance Fallacy ....................................................................... 143 Sheldon Wein, Saint Mary’s University II POLITICAL DISCOURSE ................................................................................................ 162 Political Discourse and Argumentation Profiles ................................................................ 163 Hans V. Hansen, University of Windsor Rhetoric of the Crisis. Polish parliamentarian debates on the future of the EU ................ 178 Agnieszka Kampka, Warsaw University of Life Sciences - SGGW The Political Discourse on Croatia’s EU Accession: a Rhetorical Analysis of the Presentation of the European Union among Supporters and Opponents of the EU ........... 204 Gabrijela Kišiček, University of Zagreb Rhetoric ― Martial Art or the Art of Winning the Soul by Discourse? ............................ 234 Language of Politicians vs. Ethos, Pathos and Logos.......................................................... 234 Joanna Szczepańska-Włoch, Jagiellonian University The Analysis of Insulting Practices - Sticks and Stones in the Croatian Parliament ......... 262 Alma Vančura, University of Osijek & Diana Tomić, University of Zagreb III. LEGAL DISCOURSE ...................................................................................................... 293 Taking Judges Seriously ..................................................................................................... 294 Argumentation and Rhetoric in Legal Decisions ............................................................... 294 Maurizio Manzin, Research Centre on Legal Methodology (CERMEG), University of Trento IV. EDUCATION .................................................................................................................. 320 Debate as an Educational Tool: Is Polarization a Debate side effect? ............................... 321 Manuele De Conti, University of Padua Teaching the writing of argumentative genre through imitatio: A solid basis for the ‘beginner’ writers ............................................................................................................... 354 Fotini Egglezou, Athens V. MEDIA .............................................................................................................................. 384 Challenges of Rhetoric in the Era of ‘Bytes and Likes’ ..................................................... 385 Petra Aczél, Corvinus University of Budapest The Cowboys, the Poets, the Professor... – Antonomasia in Croatian Sports Discourse ... 408 Ana Grgić & Davor Nikolić, University of Zagreb Stakeholders in promotional genres. A rhetorical perspective on marketing communication ............................................................................................................................................ 430 Sabrina Mazzali-Lurati & Chiara Pollaroli, University of Lugano The Representation and Reception of Paraphrase in Newspaper Headlines ...................... 459 Anita Runjić-Stoilova & Josip Galić, University of Split ABOUT THE AUTHORS ..................................................................................................... 484 INDEX ................................................................................................................................... 489 PREFACE What do we know about the world? Rhetorical and Argumentative Perspectives is a book trying to answer the title question by contributing to rhetorical and argumentative studies. It consists of papers presented at the “First International Conference on Rhetoric in Croatia: the Days of Ivo Škarić”. The Conference was organized with the intent of paying respect to the Croatian rhetorician and professor emeritus Ivo Škarić who was the first to introduce rhetoric at the Department of Phonetics at the Faculty of Humanities and Social Sciences, University of Zagreb. As a phonetician, professor Škarić was interested in all aspects of speech and therefore revealed natural connections between phonetics and rhetoric. As a founder of the School of Rhetoric, he trained many of his students to become teachers of rhetoric and to get involved with rhetorical and argumentation analysis. This conference was a sign of gratitude from his students. The conference was held at the island of Brač, professor Škarić's birthplace, between April 19th and 22nd 2012, and it gathered 60 rhetoricians and argumentation scholars from 10 European countries as well as North America. The papers presented at the conference are distributed into six chapters of the book: Theoretical Perspectives discussing argumentation theory, relations between philosophy and rhetoric, and visual argumentation; Political Discourse presents papers interested in rhetorical strategies and argumentation analysis in various types of pubic discourse, i.e. parliamentary debates, persuasion in political speeches etc; The Media chapter presents papers containing rhetorical analyses of the media discourse, especially those interested in figures of speech and the New Media; the Legal Discourse discusses argumentation and rhetorical strategies in legal discourse; while Education presents a chapter involved in the importance of the rhetoric in education system, i.e. implementation of debate in education, writings of the argumentative genre, etc. The final chapter Other 1 Approaches shows different approaches to rhetoric illustrating the multidisciplinarity of the conference. The common feature of all the papers in the book is the attempt to understand the role of rhetoric and argumentation in various types of public discourse and to present interdisciplinary work connecting linguists, phoneticians, philosophers, law experts and communication scientists in the common ground of rhetoric and argumentation. Gabrijela Kišiček 2 PROLOGUE The Significance of Ivo Škarić for the Academic Development of Rhetoric/Public Speaking in Croatia Gordana Varošanec-Škarić, University of Zagreb Professor Emeritus Ivo Škarić was born on 19 April 1933 here in Postira, on the island of Brač and he left us on 29 January 2009. Professor Škarić was an actual authority in the field of public speaking in Croatia. He authored seven books and about hundred and fifty scientific papers and he was also well-known to the Croatian public for his many newspaper articles and interviews on television. He published three books on rhetoric, U potrazi za izgubljenim govorom (In Search of for Lost Speech, 1st edition 1982), Temeljci suvremenog govorništva (Cornerstones of Contemporary Rhetoric, 2000, 2nd edition 2003) and Argumentacija (Argumentation, 2011). The last one – Argumentacija
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