COMMERCIAL RADIO MARKET PROFILES 2018

VICTORIA CONTENTS

INTRODUCTION 3

REFERENCES 4

MARKET STATIONS 5 Ballarat Power FM, 3BA FM 5 Bendigo Bendigo’s Hit 91.9, Triple M 93.5 Bendigo 9 Colac MIXX FM 106.3, 3CS 13 Geelong Bay 93.9, K rock 95.5 17 Hamilton MIXX FM, 3HA 21 Horsham MIXX FM, 3WM 25 Maryborough Gold Central Victoria 29 Melbourne KIIS 101.1, Gold 104.3, 3AW 693, Macquarie Sports Radio 1278, 33 Nova 100, smoothfm 91.5, 1116 SEN, Fox FM 101.9, Triple M 105.1 Mildura Sunraysia’s Hit 99.5, Sunraysia’s 97.7 Triple M, River 1467 37 Sale GOLD 1242 & GOLD FM 98.3, TRFM 41 Shepparton Goulburn Valley’s Hit 96.9, Goulburn Valley’s 95.3 Triple M 45 Swan Hill MIXX FM, 3SH 49 Wangaratta 102.1 Edge FM, 1566 3NE 53 Warragul Gippsland’s Hit 94.3, 531 3GG Forever Classic 57 Warrnambool 95.3 Coast FM, 94.5 3YB FM 61 DATA TABLES 65

2016 CENSUS OF POPULATION & HOUSING i

2016 HOUSEHOLD EXPENDITURE SURVEY xv

2 Commercial Radio Market Profiles INTRODUCTION

WELCOME TO THE Australian commercial radio stations are a vital and integral part of their local SIXTH EDITION OF THE communities. Australians have always had a relationship with, and trust in, their local radio station and this close connection can help build a solid foundation for all COMMERCIAL RADIO stakeholders including direct advertisers, agencies and clients. MARKET PROFILES 2018. Even as technology changes commercial radio remains live and local continuing to offer advertisers an unique means of delivering a targeted message and successfully engaging at a grassroots level. Listening to a radio ad has been likened to hearing it from a friend.

The Commercial Radio Market Profiles are a reference tool to help communicate with advertising agencies, media buyers and potential clients for planning radio advertising in Australia. They are designed to provide a thorough understanding of each radio licence area’s size and demographics and to highlight the connection and engagement opportunities available on local and networked radio.

These Commercial Radio Market Profiles should be used in conjunction with resources available on the Commercial Radio Australia (CRA) website, radioalive.com.au, with up to date case studies, current station information, commercial radio listening summaries and consumer research which explores why Australians tune into radio.

The information in these profiles is based on radio Licence Area Plans (LAP), as determined by the Australian Communications and Media Authority (ACMA). Statistical information is derived from the latest Australian Bureau of Statistics Census of Population and Housing conducted on 9 August 2016, the 2015-16 Household Expenditure Survey, and the 2015-16 Agricultural Census.

The Commercial Radio Market Profiles 2018 illustrate the potential of the localism, cost effectiveness, reach, and listener loyalty and engagement of commercial radio.

Should you require further information, please do not hesitate to contact the CRA Marketing Team on 02 9281 6577, or visit the website: radioalive.com.au.

Regards,

Joan Warner Chief Executive Officer Commercial Radio Australia

Commercial Radio Australia 3 REFERENCES

The information within this document is based on the radio licence areas determined by the Australian Communications and Media Authority (ACMA). The figures include fortuitous coverage where any SA1 extends beyond the boundary of the RA1.

MapData services Pty Ltd has calculated the statistical information from several Australian Bureau of Statistics (ABS) sources:

2016 CENSUS OF POPULATION AND HOUSING RADIO LICENCE AREA MAPS (conducted 9 August 2016) RA1 areas as determined by the ACMA. For all socio-economic, demographic and occupational data. Esri World Topographic Basemap. Sources: Esri, HERE, Garmin, Intermap, increment P Corp., 2015-16 HOUSEHOLD EXPENDITURE SURVEY GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, (HES) Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, © OpenStreetMap contributors, and the GIS User While the HES is conducted infrequently the data is projected Community. using regional CPI (consumer price index) information.

2015-16 AGRICULTURAL CENSUS LEGEND The results of the Agricultural Census are available only for Coastline; State borders Statistical Areas Level 2 (SA2). The agricultural data for stations’ licence areas containing part SA2s is an estimate based on Licence Area whether the centroid of the SA2 was within the licence area Principal roads; Cities (medium and large) or not. Secondary roads; Towns, cities (small) The agricultural table on page four of each profile provides a Minor roads; Localities summary of categories for the radio licence area.

The units listed in the Agricultural Table include: NB: • Ha: Hectares • Population figures sourced from 2016 Census data and may • T: Tonne differ from population estimates used in survey reports. • N: Number • Population figures in these licence area profiles will be • Kg: Kilogram updated annually based on current ABS population figures. • Dz: Dozen.

Disclaimer: • Agriculture Commodity ‘Area of Holding’ refers to farmland only and excludes non-agricultural land. • ACMA data may vary based on definitions.

4 Commercial Radio Market Profiles BALLARAT POWER FM • 3BA FM

Station Name Power FM 3BA FM Call Sign 3BBA 3RBA Frequency 103.1 MHz 102.3 MHz Network Grant Broadcasters Grant Broadcasters Address PO Box 360, Ballarat, VIC 3353 PO Box 360, Ballarat, VIC 3353 Phone 03 5331 1333 03 5331 1333 Email [email protected] [email protected] Web Address powerfmballarat.com.au 3ba.com.au Description of Content/Format Contemporary Hit Radio Adult Contemporary/Classic Hits Demographic Profile of Station Audience 18-39 35+

Commercial Radio Australia 5 BALLARAT

Ballarat is Victoria’s largest inland city located to the west of Melbourne on the Western, Midland, Glenelg and Sunraysia Highways, making Ballarat a transport hub of Regional Victoria. The city is linked to Melbourne via expressway and fast-rail link, with travel time just over one hour. Ballarat is the focal point for shopping, education, commerce and medical services in Western Victoria.

In comparison to the 2011 census, the population of Ballarat has increased by 6.75% to 147,322. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Ballarat boasts substantial educational establishments including The University of Ballarat and the Australian Catholic University. Located adjacent to the University of Ballarat is the Greenhill Enterprise Centre, the only Victoria Information Technology Business Incubator outside of Melbourne.

29,560 people (20%) were attending an educational institution in 2016; of these, 42% were either in infants or primary, 32% were attending a secondary educational institution, 20% attending University or another tertiary institution and 6% attending TAFE. 57,182 people (39%) already have a tertiary qualification; of these, 37% have a degree and 63% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (55,472) in Ballarat, 36% of dwellings are owned outright and 35% are mortgaged. Private rental properties represent 22% of total dwellings.

24% of the total households in Ballarat have a household income range between $21,000 – $41,999pa; 25% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 22% over $104,000pa.

AGRICULTURE Agriculture is an important part of the local economy. Ballarat is a wool-producing district. The farms in the district support over 1 million sheep and lambs.

Ballarat also produces a range of cereal crops and has a strong dairy industry. Over 80 thousand tonnes of wheat for grain and 127 thousand tonnes of cereals for grain were produced. Ballarat’s livestock yards are the largest in regional Victoria. They are the focal point for stock sales in the western and central regions of Victoria. There are over 54 thousand beef cattle and nearly 8 thousand dairy cattle.

EMPLOYMENT The majority (53%) of the labour force of 69,369 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Attractions include: The Sovereign Hill, The Gold Mining Exchange, Eureka Stockade and events such as the Ballarat Begonia Festival.

6 Commercial Radio Market Profiles BALLARAT

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 21,361 33.01% 10+ years 62,747 65,957 128,704 87.36% Technicians & trade workers/ 17,368 26.84% 0-9 years 9,586 9,032 18,618 12.64% Community & personal service workers 10-17 years 7,356 6,878 14,234 9.66% Clerical & administrative workers 7,848 12.13% 18-24 years 6,463 6,257 12,720 8.63% Sales Workers 6,260 9.68% 25-39 years 12,364 12,963 25,327 17.19% Machinery operators & drivers/Labourers 10,861 16.79% 40-54 years 14,328 15,304 29,632 20.11% Not stated 1,003 1.55% 55-64 years 9,700 10,239 19,939 13.53% Total 64,701 100% 65-74 years 7,997 8,099 16,096 10.93% 75+ years 4,539 6,217 10,756 7.3% INDUSTRY Total 2011 population 67,271 70,733 138,004 Industry Total Workforce Total 2016 population 72,333 74,989 147,322 100% Agriculture, forestry & fishing 2,991 4.66% % change 2011-2016 6.75% Mining 384 0.6% Manufacturing/Electricity, gas, water & 11,484 17.88% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 12,754 19.85% Employment classification Total Labour force Accommodation & food services Full-time employed 36,659 52.85% Transport, postal & warehousing/ 3,630 5.65% Part-time employed 24,119 34.77% Information, media & communications Not stated employed 4,019 5.79% Financial & insurance services/ 3,254 5.06% Rental hiring & real estate services/ Unemployed 4,572 6.59% Administration & support services Total labour force 69,369 100% Professional scientific & technical services 3,289 5.12% Public administration & safety 3,988 6.21% HOUSEHOLD INCOME Education & training/Health care & 16,643 25.91% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,259 1.96% $0 – $7,749 991 1.8% Other services 2,162 3.37% $7,750 – $20,999 3,247 5.9% Not stated 2,408 3.75% $21,000 – $41,999 13,256 24.09% Total 64,246 100% $42,000 – $77,999 13,941 25.34% $78,000 – $103,999 6,264 11.38% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 4,938 8.97% Product or service $000’s (pa) $130,000 – $155,999 2,765 5.02% Food & non-alcoholic beverages 708,919 $160,000 – $181,999 1,470 2.67% Alcoholic beverages 94,315 $182,000 – $207,999 1,044 1.9% Clothing & footwear 135,241 $208,000+ 1,702 3.09% Household furnishings & equipment 156,549 Not stated 5,407 9.83% Furniture & floor covering 47,362 Total households 55,025 100% Household appliances 39,515 Household services & operation 119,141 FAMILY STRUCTURE Medical care & health expenses 228,031 Type of family Total Total families Motor vehicle purchase 158,059 Couple families – Children 15,514 41.12% Motor vehicle running costs 432,983 Couple families – No children 15,388 40.79% Recreation 490,313 Single parents 6,416 17.01% Recreational & educational equipment 119,427 Other families 408 1.08% Holidays 221,271 Total families 37,726 100% Personal care 86,501

Commercial Radio Australia 7 BALLARAT

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 399,492 population Cereal crops – Wheat for grain – Production (t) 80,259 Infants/primary 6,312 5,998 12,310 8.36% Cereal crops – Rice for grain – Production (t) 0 Secondary 4,649 4,722 9,371 6.36% Cereal crops – Barley for grain – Production (t) 26,629 TAFE 868 955 1,823 1.24% Cereal crops – Sorghum for grain – Production (t) 0 University 2,391 3,665 6,056 4.11% Cereal crops – Total for grain – Production (t) 127,345 Total 14,220 15,340 29,560 20.06% Vegetables for human consumption – Tomatoes – 280 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 1,931 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 20,092 36.22% Fruit & nuts – Apples – Production (kg) 52,571 Mortgaged 19,462 35.08% Fruit & nuts – Nectarines – Production (kg) 1 Private rental 12,192 21.98% Fruit & nuts – Peaches – Production (kg) 200 Housing authority/Not stated 3,407 6.14% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 319 0.58% Fruit & nuts – All orchard fruit (incl. nuts) – 5,207 Total trees (no.) Total dwellings 55,472 100% Fruit & nuts – Grapes – Total area (ha) 465 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,053,708 Livestock – Dairy cattle – Total (no.) 7,776 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 54,784 Degree 21,398 14.52% Certificate 35,784 24.29% INTERNET USAGE Total 57,182 38.81% Connection Total Total dwellings Internet accessed from dwelling 44,497 79.78% MORTGAGE PAYMENTS Internet not accessed from dwelling 9,776 17.53% Mortgaged Not stated 1,499 2.69% Monthly mortgage payment Total dwellings Total 55,772 100% $0 – $449 per month 1,371 7.29% $450 – $799 per month 1,649 8.76% BIRTHPLACE BY REGION $800 – $999 per month 1,753 9.32% Market Region Male Female Total $1,000 – $1,799 per month 8,522 45.29% population $1,800 – $2,399 per month 2,929 15.56% Oceania incl. Australia 60,438 63,147 123,585 85.53% $2,400 – $2,999 per month 920 4.89% Europe 2,693 2,832 5,525 3.82% $3,000 – $3,999 per month 559 2.97% Africa & Middle East 173 127 300 0.21% $4,000+ per month 304 1.62% Asia 1,029 1,254 2,283 1.58% Not stated 811 4.31% Americas 116 109 225 0.16% Total mortgaged dwellings 18,818 100% Other 6,049 6,524 12,573 8.7% Total 70,498 73,993 144,491 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,962 5.33% 1 vehicle 18,203 32.76% 2+ vehicles 32,201 57.96% Not stated 2,191 3.94% Total 55,557 100%

8 Commercial Radio Market Profiles BENDIGO BENDIGO’S HIT 91.9 • TRIPLE M 93.5 BENDIGO

Station Name Bendigo’s Hit 91.9 Triple M 93.5 Bendigo Call Sign 3BDG 3BBO Frequency 91.9 MHz 93.5 MHz Network Southern Cross Austereo Southern Cross Austereo Address 161 Lily Street, Bendigo, VIC 3550 PO Box 888, Bendigo, VIC 3550 Phone 03 5430 2888 03 5430 2888 Fax 03 5430 2898 03 5430 2898 Email [email protected] [email protected] Web Address hit.com.au/bendigo triplem.com.au/bendigo Description of Content/Format Hits & Old School Adult Contemporary Demographic Profile of Station Audience Under 35 40+

Commercial Radio Australia 9 BENDIGO

Greater Bendigo, located 150 kilometres north-west from Melbourne, is the second most populous municipality in regional Victoria and a major regional centre servicing a diverse rural hinterland. The city is located at the junction of the Calder and McIvor highways in central Victoria.

There are a number of commercial radio stations in the area. The broadcast area for Hit 91.9 and Triple M 93.5 covers Central and Northern Victoria including Bendigo, Echuca, Kerang, Maryborough, Castlemaine and Kyneton.

In comparison to the 2011 census, the population of the radio licence area of the Greater Bendigo region has increased by 4.94% to 229,360. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The Northern Campus of Latrobe University is based in Bendigo, attracting students from across the state. 41,476 people (18%) were attending an educational institution in 2016; of these, 44% were either in infants or primary, 35% were attending a secondary educational institution, 14% attending University or another tertiary institution and 8% attending TAFE. 84,322 people (37%) already have a tertiary qualification; of these, 32% have a degree and 68% have a certificate, diploma or another tertiary qualification.

Bendigo is a large established centre with a stable population. This is reflected in a high level of home ownership. Of the total dwellings (87,330) in Bendigo, 39% of dwellings are owned outright and 34% are mortgaged. Private rental properties represent 20% of total dwellings.

25% of the total households in Bendigo have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 20% over $104,000pa.

All major banks, car dealers, fast-food restaurants, hardware/home improvement, insurance and finance companies, and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE Bendigo is a rich farming area. The northern part of the licence area has a strong dairy industry. There are over 232 thousand dairy cattle and 92 thousand beef cattle.

Bendigo is also a major wool producing area with the farms in the area supporting over 1.7 million sheep and lambs.

The district also grows vast amounts of fruit. Nearly 10 million kilograms of apples and 762 thousand kilograms of peaches were grown in the region.

EMPLOYMENT The majority (54%) of the labour force of 105,573 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Agriculture is another major industry of employment, employing almost 9% of the population in the area. Bendigo also has a strong retail sector that supports the surrounding district.

10 Commercial Radio Market Profiles BENDIGO

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 33,029 33.15% 10+ years 98,855 102,950 201,805 87.99% Technicians & trade workers/ 25,633 25.73% 0-9 years 14,225 13,330 27,555 12.01% Community & personal service workers 10-17 years 11,088 10,554 21,642 9.44% Clerical & administrative workers 11,044 11.09% 18-24 years 9,214 8,558 17,772 7.75% Sales workers 9,362 9.4% 25-39 years 17,523 18,571 36,094 15.74% Machinery operators & drivers/Labourers 19,134 19.21% 40-54 years 21,921 23,297 45,218 19.71% Not stated 1,427 1.43% 55-64 years 16,479 16,919 33,398 14.56% Total 99,629 100% 65-74 years 13,659 13,687 27,346 11.92% 75+ years 8,971 11,364 20,335 8.87% INDUSTRY Total 2011 population 107,756 110,817 218,573 Industry Total Workforce Total 2016 population 113,080 116,280 229,360 100% Agriculture, forestry & fishing 8,472 8.6% % change 2011-2016 4.94% Mining 1,015 1.03% Manufacturing/Electricity, gas, water & 18,527 18.81% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 18,728 19.02% Employment classification Total Labour force Accommodation & food services Full-time employed 56,516 53.53% Transport, postal & warehousing/ 4,382 4.45% Part-time employed 36,751 34.81% Information, media & communications Not stated employed 6,247 5.92% Financial & insurance services/ 5,626 5.71% Rental hiring & real estate services/ Unemployed 6,059 5.74% Administration & support services Total labour force 105,573 100% Professional scientific & technical services 4,013 4.08% Public administration & safety 6,061 6.16% HOUSEHOLD INCOME Education & training/Health care & 22,761 23.11% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,356 1.38% $0 – $7,749 1,574 1.81% Other services 3,593 3.65% $7,750 – $20,999 5,354 6.15% Not stated 3,937 4% $21,000 – $41,999 21,711 24.92% Total 98,471 100% $42,000 – $77,999 22,810 26.18% $78,000 – $103,999 9,703 11.14% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 7,381 8.47% Product or service $000’s (pa) $130,000 – $155,999 4,012 4.61% Food & non-alcoholic beverages 1,118,747 $160,000 – $181,999 2,127 2.44% Alcoholic beverages 148,879 $182,000 – $207,999 1,472 1.69% Clothing & footwear 213,334 $208,000+ 2,046 2.35% Household furnishings & equipment 247,871 Not stated 8,931 10.25% Furniture & floor covering 75,161 Total households 87,121 100% Household appliances 62,512 Household services & operation 188,699 FAMILY STRUCTURE Medical care & health expenses 360,374 Type of family Total Total families Motor vehicle purchase 249,530 Couple families – Children 23,429 38.96% Motor vehicle running costs 682,619 Couple families – No children 26,342 43.81% Recreation 774,465 Single parents 9,729 16.18% Recreational & educational equipment 188,772 Other families 631 1.05% Holidays 349,727 Total families 60,131 100% Personal care 136,485

Commercial Radio Australia 11 BENDIGO

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,729,219 population Cereal crops – Wheat for grain – Production (t) 196,800 Infants/primary 9,421 8,832 18,253 7.96% Cereal crops – Rice for grain – Production (t) 216 Secondary 7,410 7,050 14,460 6.3% Cereal crops – Barley for grain – Production (t) 208,785 TAFE 1,383 1,776 3,159 1.38% Cereal crops – Sorghum for grain – Production (t) 204 University 1,905 3,699 5,604 2.44% Cereal crops – Total for grain – Production (t) 474,145 Total 20,119 21,357 41,476 18.08% Vegetables for human consumption – Tomatoes – 206,821 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 2,528 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 3,902 Fully owned 34,093 39.04% Fruit & nuts – Apples – Production (kg) 9,963,290 Mortgaged 29,571 33.86% Fruit & nuts – Nectarines – Production (kg) 669,553 Private rental 17,567 20.12% Fruit & nuts – Peaches – Production (kg) 761,769 Housing authority/Not stated 5,617 6.43% Fruit & nuts – Nuts – Total trees (no.) 50,782 Other tenure type 482 0.55% Fruit & nuts – All orchard fruit (incl. nuts) – 1,657,615 Total trees (no.) Total dwellings 87,330 100% Fruit & nuts – Grapes – Total area (ha) 2,312 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,783,252 Livestock – Dairy cattle – Total (no.) 232,344 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 92,191 Degree 27,384 11.94% Certificate 56,938 24.82% INTERNET USAGE Total 84,322 36.76% Connection Total Total dwellings Internet accessed from dwelling 68,031 77.23% MORTGAGE PAYMENTS Internet not accessed from dwelling 17,463 19.82% Mortgaged Not stated 2,597 2.95% Monthly mortgage payment Total dwellings Total 88,091 100% $0 – $449 per month 2,760 9.76% $450 – $799 per month 2,962 10.47% BIRTHPLACE BY REGION $800 – $999 per month 2,643 9.34% Market Region Male Female Total $1,000 – $1,799 per month 12,176 43.04% population $1,800 – $2,399 per month 4,139 14.63% Oceania incl. Australia 96,169 98,829 194,998 86.02% $2,400 – $2,999 per month 1,112 3.93% Europe 3,284 3,349 6,633 2.93% $3,000 – $3,999 per month 799 2.82% Africa & Middle East 237 180 417 0.18% $4,000+ per month 407 1.44% Asia 1,497 1,791 3,288 1.45% Not stated 1,295 4.58% Americas 106 127 233 0.1% Total mortgaged dwellings 28,293 100% Other 10,477 10,642 21,119 9.32% Total 111,770 114,918 226,688 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,331 4.92% 1 vehicle 27,855 31.62% 2+ vehicles 52,091 59.14% Not stated 3,803 4.32% Total 88,080 100%

12 Commercial Radio Market Profiles COLAC MIXX FM 106.3 • 3CS

Station Name MIXX FM 106.3 3CS Call Sign 3CCS 3CS Frequency 106.3 MHz 1134 kHz Network ACE Radio Broadcasters ACE Radio Broadcasters Address PO Box 63, Colac, VIC 3250 PO Box 63, Colac, VIC 3250 Phone 03 5231 5388 03 5231 5388 Fax 03 5231 1406 03 5231 1406 Email [email protected] [email protected] Web Address mixx1063.com.au 3cs.com.au Description of Content/Format Hit Music News, Talk, Sport & Music Demographic Profile of Station Audience 18-39 40+

Commercial Radio Australia 13 COLAC

Colac is located 75 kilometres west of Geelong and within two hours west of Melbourne. The Colac Otway region is famous for its coastline, the Otway rainforests and the northern lakes and craters district. The radio licence area includes Victoria’s world famous Great Ocean Road, with translators in Lorne and Apollo Bay.

Colac is the key industrial, commercial and service centre for the area. The town has a thriving economy in primary industries, tourism, and commercial and community services.

In comparison to the 2011 census, the population of Colac has increased by 1.69% to 54,766. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

9,311 people (17%) were attending an educational institution in 2016; of these, 48% were either in infants or primary, 37% were attending a secondary educational institution, 9% attending University or another tertiary institution and 7% attending TAFE. Of the 19,795 people (36%) who already have a tertiary qualification, 31% have a degree and 69% have a certificate, diploma or another tertiary qualification.

A high level of home ownership is reflective of the stability of the region. 43% of the total dwellings (20,205) in Colac are owned outright, 33% are mortgaged and only 17% are privately rented properties.

23% of the households in Colac have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; 11% between $78,000 – 103,999pa; and 20% over $104,000pa.

All major banks, car dealers, insurance/finance companies, fast-food restaurants and an extensive selection of national retail, chain and independent stores are located in the region.

AGRICULTURE Colac has a very strong dairy industry. There are over 331 thousand dairy cattle and 124 thousand beef cattle.

Colac is also a substantial wool producer. The farms in the area support over 790 thousand sheep and lambs.

Other industries within the region include tourism, fishing, timber, food processing, manufacturing and service, construction, retail and wholesale.

EMPLOYMENT The majority (55%) of the labour force of 20,336 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

14 Commercial Radio Market Profiles COLAC

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 9,018 35.82% 10+ years 24,146 24,125 48,271 88.14% Technicians & trade workers/ 6,010 23.87% 0-9 years 3,409 3,086 6,495 11.86% Community & personal service workers 10-17 years 2,813 2,521 5,334 9.74% Clerical & administrative workers 2,206 8.76% 18-24 years 1,875 1,721 3,596 6.57% Sales workers 1,945 7.73% 25-39 years 4,062 4,004 8,066 14.73% Machinery operators & drivers/Labourers 5,548 22.04% 40-54 years 5,522 5,637 11,159 20.38% Not stated 446 1.77% 55-64 years 4,253 4,324 8,577 15.66% Total 25,173 100% 65-74 years 3,541 3,280 6,821 12.45% 75+ years 2,080 2,638 4,718 8.61% INDUSTRY Total 2011 population 27,005 26,852 26,852 Industry Total Workforce Total 2016 population 27,555 27,211 54,766 100% Agriculture, forestry & fishing 4,810 19.37% % change 2011-2016 1.69% Mining 76 0.31% Manufacturing/Electricity, gas, water & 4,377 17.63% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 4,449 17.92% Employment classification Total Labour force Accommodation & food services Full-time employed 14,348 54.75% Transport, postal & warehousing/ 1,184 4.77% Part-time employed 9,141 34.88% Information, media & communications Not stated employed 1,704 6.5% Financial & insurance services/ 1,066 4.29% Rental hiring & real estate services/ Unemployed 1,013 3.87% Administration & support services Total labour force 26,206 100% Professional scientific & technical services 871 3.51% Public administration & safety 1,164 4.69% HOUSEHOLD INCOME Education & training/Health care & 4,754 19.15% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 298 1.2% $0 – $7,749 446 2.19% Other services 727 2.93% $7,750 – $20,999 1,212 5.96% Not stated 1,054 4.24% $21,000 – $41,999 4,635 22.79% Total 24,830 100% $42,000 – $77,999 5,325 26.19% $78,000 – $103,999 2,267 11.15% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,806 8.88% Product or service $000’s (pa) $130,000 – $155,999 948 4.66% Food & non-alcoholic beverages 260,704 $160,000 – $181,999 433 2.13% Alcoholic beverages 34,685 $182,000 – $207,999 354 1.74% Clothing & footwear 49,730 $208,000+ 627 3.08% Household furnishings & equipment 57,573 Not stated 2,283 11.23% Furniture & floor covering 17,417 Total households 20,336 100% Household appliances 14,532 Household services & operation 43,810 FAMILY STRUCTURE Medical care & health expenses 83,859 Type of family Total Total families Motor vehicle purchase 58,139 Couple families – Children 5,723 40.49% Motor vehicle running costs 159,235 Couple families – No children 6,342 44.86% Recreation 180,306 Single parents 1,933 13.67% Recreational & educational equipment 43,917 Other families 138 0.98% Holidays 81,369 Total families 14,136 100% Personal care 31,810

Commercial Radio Australia 15 COLAC

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 587,524 population Cereal crops – Wheat for grain – Production (t) 128,852 Infants/primary 2,395 2,079 4,474 8.17% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,800 1,622 3,422 6.25% Cereal crops – Barley for grain – Production (t) 51,642 TAFE 260 359 619 1.13% Cereal crops – Sorghum for grain – Production (t) 6 University 225 571 796 1.45% Cereal crops – Total for grain – Production (t) 194,672 Total 4,680 4,631 9,311 17% Vegetables for human consumption – Tomatoes – 71 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 330 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 8,716 43.14% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 6,728 33.3% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 3,456 17.1% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 1,177 5.83% Fruit & nuts – Nuts – Total trees (no.) 1,718 Other tenure type 128 0.63% Fruit & nuts – All orchard fruit (incl. nuts) – 3,428 Total trees (no.) Total dwellings 20,205 100% Fruit & nuts – Grapes – Total area (ha) 81 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 790,921 Livestock – Dairy cattle – Total (no.) 331,603 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 124,228 Degree 6,081 11.1% Certificate 13,714 25.04% INTERNET USAGE Total 19,795 36.14% Connection Total Total dwellings Internet accessed from dwelling 15,655 76.33% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,246 20.7% Mortgaged Not stated 608 2.96% Monthly mortgage payment Total dwellings Total 20,509 100% $0 – $449 per month 589 9.4% $450 – $799 per month 649 10.36% BIRTHPLACE BY REGION $800 – $999 per month 611 9.75% Market Region Male Female Total $1,000 – $1,799 per month 2,479 39.56% population $1,800 – $2,399 per month 898 14.33% Oceania incl. Australia 23,325 23,076 46,401 86.4% $2,400 – $2,999 per month 281 4.48% Europe 898 959 1,857 3.46% $3,000 – $3,999 per month 175 2.79% Africa & Middle East 58 29 87 0.16% $4,000+ per month 181 2.89% Asia 128 173 301 0.56% Not stated 403 6.43% Americas 15 48 63 0.12% Total mortgaged dwellings 6,266 100% Other 2,561 2,432 4,993 9.3% Total 26,985 26,717 53,702 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 791 3.87% 1 vehicle 5,978 29.28% 2+ vehicles 12,769 62.54% Not stated 879 4.31% Total 20,417 100%

16 Commercial Radio Market Profiles GEELONG BAY 93.9 • K ROCK 95.5

Station Name Bay 93.9 K rock 95.5 Call Sign 3BAY 3CAT Frequency 93.9 MHz 95.5 MHz Network Grant Broadcasters Grant Broadcasters Address PO Box 4011, Geelong, VIC 3220 PO Box 4011, Geelong, VIC 3220 Phone 03 5229 2939 03 5223 1955 Email [email protected] [email protected] Web Address bay939.com.au krock.com.au Description of Content/Format Adult Contemporary Top 40 Hit Music Demographic Profile of Station Audience 35-49 25-39

Commercial Radio Australia 17 GEELONG

Geelong is Victoria’s second largest city and was recognised as Australia’s fastest growing regional area in the latest census. Located only a short drive southwest of Melbourne, Geelong was originally a wool centre but now operates a number of heavy industries including an oil refinery that supports nearby Melbourne.

In comparison to the 2011 census, the population of the radio licence area of Geelong has increased by 18.31% to 527,531. The birthplace for 71% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

112,877 people (21%) were attending an educational institution in 2016; of these, 42% were either in infants or primary, 30% were attending a secondary educational institution, 20% attending University or another tertiary institution and 8% attending TAFE. Of the 211,948 people (40%) who already have a tertiary qualification, 42% have a degree and 8% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (180,639) in Geelong, 30% of dwellings are owned outright and 41% are mortgaged. Private rental properties represent 25% of total dwellings.

18% of the total households in Geelong have a household income range between $21,000 – $41,999pa; 24% between $42,000 – $77,999pa; 13% between $78,000 – $103,999pa; and 30% over $104,000pa.

All major banks, car dealers, supermarkets, furniture stores, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the city.

AGRICULTURE Geelong is an industrial city on the outskirts of Melbourne but still incorporates some significantly productive agricultural land.

Geelong has traditionally been a centre for Victoria’s prosperous wool industry. The farms in the district support over 486 thousand sheep and lambs. The region also supports 16 thousand dairy cattle and 34 thousand beef cattle.

EMPLOYMENT There has been strong growth in employment in central Geelong; more than 1,500 jobs have been added to Geelong’s inner city annually since 2011. The majority (57%) of the labour force of 257,961 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Geelong is a major city supporting a variety of industries and services.

18 Commercial Radio Market Profiles GEELONG

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 74,425 31.03% 10+ years 219,279 228,631 447,910 84.91% Technicians & trade workers/ 62,125 25.9% 0-9 years 41,086 38,535 79,621 15.09% Community & personal service workers 10-17 years 26,184 24,750 50,934 9.66% Clerical & administrative workers 32,413 13.51% 18-24 years 23,196 21,617 44,813 8.49% Sales workers 23,744 9.9% 25-39 years 59,341 61,667 121,008 22.94% Machinery operators & drivers/Labourers 43,108 17.97% 40-54 years 51,176 52,793 103,969 19.71% Not stated 4,040 1.68% 55-64 years 27,559 29,782 57,341 10.87% Total 239,855 100% 65-74 years 19,961 21,606 41,567 7.88% 75+ years 11,862 16,416 28,278 5.36% INDUSTRY Total 2011 population 219,856 226,019 445,875 Industry Total Workforce Total 2016 population 260,365 267,166 527,531 100% Agriculture, forestry & fishing 3,280 1.38% % change 2011-2016 18.31% Mining 316 0.13% Manufacturing/Electricity, gas, water & 42,665 17.89% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 49,116 20.59% Employment classification Total Labour force Accommodation & food services Full-time employed 146,213 56.68% Transport, postal & warehousing/ 20,288 8.51% Part-time employed 80,728 31.29% Information, media & communications Not stated employed 12,975 5.03% Financial & insurance services/ 20,021 8.39% Rental hiring & real estate services/ Unemployed 18,045 7% Administration & support services Total labour force 257,961 100% Professional scientific & technical services 14,552 6.1% Public administration & safety 14,214 5.96% HOUSEHOLD INCOME Education & training/Health care & 50,949 21.36% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 4,108 1.72% $0 – $7,749 3,109 1.73% Other services 8,272 3.47% $7,750 – $20,999 7,686 4.27% Not stated 10,760 4.51% $21,000 – $41,999 31,694 17.62% Total 238,541 100% $42,000 – $77,999 42,850 23.83% $78,000 – $103,999 23,207 12.91% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 20,934 11.64% Product or service $000’s (pa) $130,000 – $155,999 12,417 6.9% Food & non-alcoholic beverages 2,361,399 $160,000 – $181,999 7,360 4.09% Alcoholic beverages 312,704 $182,000 – $207,999 5,139 2.86% Clothing & footwear 459,452 $208,000+ 8,012 4.46% Household furnishings & equipment 516,850 Not stated 17,419 9.69% Furniture & floor covering 158,122 Total households 179,827 100% Household appliances 130,966 Household services & operation 403,815 FAMILY STRUCTURE Medical care & health expenses 756,843 Type of family Total Total families Motor vehicle purchase 500,191 Couple families – Children 68,524 49.04% Motor vehicle running costs 1,431,315 Couple families – No children 47,579 34.05% Recreation 1,643,911 Single parents 22,065 15.79% Recreational & educational equipment 402,142 Other families 1,561 1.12% Holidays 742,171 Total families 139,729 100% Personal care 288,382

Commercial Radio Australia 19 GEELONG

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 239,999 population Cereal crops – Wheat for grain – Production (t) 45,196 Infants/primary 24,524 23,143 47,667 9.04% Cereal crops – Rice for grain – Production (t) 0 Secondary 17,059 16,717 33,776 6.4% Cereal crops – Barley for grain – Production (t) 34,640 TAFE 4,141 4,677 8,818 1.67% Cereal crops – Sorghum for grain – Production (t) 0 University 9,804 12,812 22,616 4.29% Cereal crops – Total for grain – Production (t) 85,023 Total 55,528 57,349 112,877 21.4% Vegetables for human consumption – Tomatoes – 795 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 3,753 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 53,562 29.65% Fruit & nuts – Apples – Production (kg) 103 Mortgaged 73,456 40.66% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 44,413 24.59% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 8,260 4.57% Fruit & nuts – Nuts – Total trees (no.) 2,578 Other tenure type 948 0.52% Fruit & nuts – All orchard fruit (incl. nuts) – 14,079 Total trees (no.) Total dwellings 180,639 100% Fruit & nuts – Grapes – Total area (ha) 356 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 486,415 Livestock – Dairy cattle – Total (no.) 16,867 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 33,984 Degree 89,423 16.95% Certificate 122,525 23.23% INTERNET USAGE Total 211,948 40.18% Connection Total Total dwellings Internet accessed from dwelling 153,542 84.42% MORTGAGE PAYMENTS Internet not accessed from dwelling 23,903 13.14% Mortgaged Not stated 4,441 2.44% Monthly mortgage payment Total dwellings Total 181,886 100% $0 – $449 per month 4,095 5.79% $450 – $799 per month 3,438 4.86% BIRTHPLACE BY REGION $800 – $999 per month 3,777 5.34% Market Region Male Female Total $1,000 – $1,799 per month 27,873 39.43% population $1,800 – $2,399 per month 17,229 24.38% Oceania incl. Australia 180,493 185,868 366,361 71.19% $2,400 – $2,999 per month 5,909 8.36% Europe 15,469 15,927 31,396 6.1% $3,000 – $3,999 per month 3,696 5.23% Africa & Middle East 4,223 3,447 7,670 1.49% $4,000+ per month 1,790 2.53% Asia 28,879 29,753 58,632 11.39% Not stated 2,876 4.07% Americas 656 771 1,427 0.28% Total mortgaged dwellings 70,683 100% Other 24,137 25,012 49,149 9.55% Total 253,857 260,778 514,635 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 8,589 4.73% 1 vehicle 59,994 33.05% 2+ vehicles 107,134 59.01% Not stated 5,832 3.21% Total 181,549 100%

20 Commercial Radio Market Profiles HAMILTON MIXX FM • 3HA FM

Station Name MIXX FM 3HA FM Call Sign 3HFM 3HA Frequency 88.9 MHz, 93.7 MHz 981 kHz, 92.9 MHz Network ACE Radio Broadcasters ACE Radio Broadcasters Address 61 Brown St, Hamilton, VIC 3300 61 Brown St, Hamilton, VIC 3300 Phone 03 5571 9981 03 5571 9981 Email [email protected] [email protected] Web Address mixx889.com.au 3ha.com.au Description of Content/Format Hit Music & News News, Talk, Sport & Music Demographic Profile of Station Audience 18-39 40+

Commercial Radio Australia 21 HAMILTON

Hamilton lies on the Grange Burn and is the main service and commercial centre of the prosperous Western Victoria Plains agricultural region. The city is located about halfway between Melbourne and Adelaide.

Hamilton was once positioned as the ‘wool capital of the world’ producing super-fine Merino wools. In more recent times the region has seen growth in beef and dairy cattle properties. Bluegum plantations have been established providing another avenue of income within the farming sector.

The Grampians National Park and the coastal towns of Portland and Port Fairy attract many visitors to the area each year. Hamilton itself features many great natural and manmade wonders including the Pastoral Museum, Wannon and Nigretta Falls, substantial Botanic Gardens and one of the most comprehensive art galleries in regional Australia. There is also a burgeoning day tour industry centred on the volcanic features of the region.

In comparison to the 2011 census, the population of the region has decreased by -0.73% to 47,203. The birthplace for 87% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

8,074 people (17.1%) were attending an educational institution in 2016; of these, 47% were either in infants or primary, 38% were attending a secondary educational institution, 7% attending university and 7% attending TAFE. 16,842 people (36%) already have a tertiary qualification; of these, 29% have a degree and 71% have a certificate, diploma or another tertiary qualification.

There is also a high rate of home ownership in the area. Of the total dwellings (18,273) in Hamilton and districts, 43% of dwellings are owned outright and 31% are mortgaged. Private rental properties represented only 18% of total dwellings.

24% of the total households in Hamilton have a household income range between $21,000 – $41,999pa; 25% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 19% over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE Hamilton is the centre of Victoria’s rich wool growing Western District. The farms in the district support over 2.9 million sheep and lambs.

Towards the coast, beef and dairy cattle farming become the major agricultural focus; there are over 280 thousand beef cattle. Some of Australia’s leading beef cattle studs are located in the region. Dairy farming is another significant activity in the southern coastal region, with over 115 thousand milk cattle.

EMPLOYMENT The majority (54%) of the labour force of 22,478 is employed full time. The main industries of employment are: • Education and Training, Health Care and Social Assistance; • Agriculture Forestry and Fishing; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

The area also has a varied manufacturing base that includes the Portland Aluminium Smelter, wool processing, farm machinery manufacture and meat processing.

22 Commercial Radio Market Profiles HAMILTON

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 7,603 35.55% 10+ years 20,568 21,177 41,745 88.44% Technicians & trade workers/ 5,087 23.78% 0-9 years 2,860 2,598 5,458 11.56% Community & personal service workers 10-17 years 2,416 2,250 4,666 9.88% Clerical & administrative workers 2,033 9.51% 18-24 years 1,587 1,371 2,958 6.27% Sales workers 1,714 8.01% 25-39 years 3,190 3,505 6,695 14.18% Machinery operators & drivers/Labourers 4,622 21.61% 40-54 years 4,830 4,997 9,827 20.82% Not stated 329 1.54% 55-64 years 3,681 3,792 7,473 15.83% Total 21,388 100% 65-74 years 3,018 2,873 5,891 12.48% 75+ years 1,846 2,389 4,235 8.97% INDUSTRY Total 2011 population 23,581 23,968 47,549 Industry Total Workforce Total 2016 population 23,428 23,775 47,203 100% Agriculture, forestry & fishing 4,061 19.31% % change 2011-2016 -0.73% Mining 127 0.6% Manufacturing/Electricity, gas, water & 3,190 15.17% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 3,791 18.03% Employment classification Total Labour force Accommodation & food services Full-time employed 12,169 54.14% Transport, postal & warehousing/ 1,050 4.99% Part-time employed 7,682 34.18% Information, media & communications Not stated employed 1,544 6.87% Financial & insurance services/ 703 3.34% Rental hiring & real estate services/ Unemployed 1,083 4.82% Administration & support services Total labour force 22,478 100% Professional scientific & technical services 639 3.04% Public administration & safety 1,166 5.54% HOUSEHOLD INCOME Education & training/Health care & 4,636 22.05% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 194 0.92% $0 – $7,749 321 1.75% Other services 642 3.05% $7,750 – $20,999 1,201 6.56% Not stated 830 3.95% $21,000 – $41,999 4,464 24.39% Total 21,029 100% $42,000 – $77,999 4,657 25.44% $78,000 – $103,999 2,058 11.24% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,507 8.23% Product or service $000’s (pa) $130,000 – $155,999 860 4.7% Food & non-alcoholic beverages 233,871 $160,000 – $181,999 437 2.39% Alcoholic beverages 31,115 $182,000 – $207,999 299 1.63% Clothing & footwear 44,611 $208,000+ 434 2.37% Household furnishings & equipment 51,647 Not stated 2,065 11.28% Furniture & floor covering 15,624 Total households 18,303 100% Household appliances 13,036 Household services & operation 39,301 FAMILY STRUCTURE Medical care & health expenses 75,228 Type of family Total Total families Motor vehicle purchase 52,155 Couple families – Children 4,884 39.18% Motor vehicle running costs 142,845 Couple families – No children 5,803 46.55% Recreation 161,748 Single parents 1,690 13.56% Recreational & educational equipment 39,397 Other families 90 0.72% Holidays 72,994 Total families 12,467 100% Personal care 28,536

Commercial Radio Australia 23 HAMILTON

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 821,469 population Cereal crops – Wheat for grain – Production (t) 39,980 Infants/primary 2,011 1,784 3,795 8.04% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,543 1,565 3,108 6.58% Cereal crops – Barley for grain – Production (t) 12,907 TAFE 236 361 597 1.26% Cereal crops – Sorghum for grain – Production (t) 0 University 162 412 574 1.22% Cereal crops – Total for grain – Production (t) 63,315 Total 3,952 4,122 8,074 17.1% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 518 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 7,934 43.42% Fruit & nuts – Apples – Production (kg) 33,799 Mortgaged 5,720 31.3% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 3,321 18.17% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 1,176 6.44% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 122 0.67% Fruit & nuts – All orchard fruit (incl. nuts) – 3,289 Total trees (no.) Total dwellings 18,273 100% Fruit & nuts – Grapes – Total area (ha) 86 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 2,911,862 Livestock – Dairy cattle – Total (no.) 115,613 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 280,072 Degree 4,898 10/38% Certificate 11,944 25.3% INTERNET USAGE Total 16,842 35.68% Connection Total Total dwellings Internet accessed from dwelling 13,934 75.7% MORTGAGE PAYMENTS Internet not accessed from dwelling 3,969 21.56% Mortgaged Not stated 505 2.74% Monthly mortgage payment Total dwellings Total 18,408 100% $0 – $449 per month 659 12.28% $450 – $799 per month 748 13.93% BIRTHPLACE BY REGION $800 – $999 per month 565 10.53% Market Region Male Female Total $1,000 – $1,799 per month 2,125 39.59% population $1,800 – $2,399 per month 596 11.1% Oceania incl. Australia 20,183 20,416 40,599 86.84% $2,400 – $2,999 per month 171 3.19% Europe 580 672 1,252 2.68% $3,000 – $3,999 per month 127 2.37% Africa & Middle East 64 43 107 0.23% $4,000+ per month 102 1.9% Asia 145 248 393 0.84% Not stated 275 5.12% Americas 14 18 32 0.07% Total mortgaged dwellings 5,368 100% Other 2,150 2,220 4,370 9.35% Total 23,136 23,617 46,753 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 807 4.38% 1 vehicle 5,620 30.53% 2+ vehicles 11,160 60.63% Not stated 820 4.45% Total 18,407 100%

24 Commercial Radio Market Profiles HORSHAM MIXX FM • 3WM

Station Name MIXX FM 3WM Call Sign 3WWM 3WM Frequency 101.3 MHz 1089 kHz Network ACE Radio Broadcasters ACE Radio Broadcasters Address PO Box 606, Horsham, VIC 3400 PO Box 606, Horsham, VIC 3400 Phone 03 5382 1351 03 5382 1351 Fax 03 5381 1147 03 5381 1147 Email [email protected] [email protected] Web Address mixx1013.com.au 3wm.com.au Description of Content/Format Music & News Talkback, News & Music Demographic Profile of Station Audience 10-39 40+

Commercial Radio Australia 25 HORSHAM

Horsham is around 300 kilometres northwest of Melbourne and 450 kilometres south east of Adelaide, on the main rail and road routes linking Victoria with Adelaide.

Horsham is the major commerce centre for the Wimmera/Mallee region, which includes such centres as Nhill, Halls Gap, Kaniva, Warracknabeal, Stawell and Ararat. Major tourist attractions include Halls Gap and the majestic Grampians National Park. The region is extremely popular with fishing, boating, swimming and water enthusiasts.

In comparison to the 2011 census, the population of the radio licence area of Horsham has slightly decreased by -2.02% to 63,820. The birthplace for 88% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

10,166 people (16%) were attending an educational institution in 2016; of these, 48% were either in infants or primary, 39% were attending a secondary educational institution, 8% attending University or another tertiary institution and 4% attending TAFE. 21,199 people (33%) already have a tertiary qualification; of these, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification.

Of the total dwellings in Horsham (25,228), 46% of dwellings are owned outright and 29% are mortgaged. Private rental properties represented 18% of total dwellings.

27% of the total households in Horsham have a household income range between $21,000 – $41,999pa; 27% between $42,000 – $77,999pa; 10% between $78,000 – $103,999pa; and 16% over $104,000pa.

All major banks and credit unions, car dealers, insurance/finance organisations, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE Horsham is a big wheat producer. Over 357 thousand tonnes of wheat for grain and over 331 thousand tonnes of barley for grain were produced.

The farms in the area support more than 2 million sheep and lambs. There are over 42 thousand beef cattle and over 3 thousand dairy cattle.

EMPLOYMENT The majority (56%) of the labour force of 29,334 is employed full time. The main industries of employment are: • Education and Training, Health & Social Assistance; • Agriculture Forestry and Fishing; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

The regional administrations of several state and federal government agencies are located in Horsham.

26 Commercial Radio Market Profiles HORSHAM

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 10,304 36.82% 10+ years 28,287 28,396 56,683 88.82% Technicians & trade workers/ 6,679 23.87% 0-9 years 3,724 3,413 7,137 11.18% Community & personal service workers 10-17 years 2,977 2,842 5,819 9.12% Clerical & administrative workers 2,675 9.56% 18-24 years 2,192 1,864 4,056 6.36% Sales workers 2,324 8.3% 25-39 years 4,860 4,664 9,524 14.92% Machinery operators & drivers/Labourers 5,630 20.12% 40-54 years 6,162 6,364 12,526 19.63% Not stated 373 1.33% 55-64 years 5,018 4,851 9,869 15.46% Total 27,985 100% 65-74 years 4,148 3,959 8,107 12.7% 75+ years 2,930 3,852 6,782 10.63% INDUSTRY Total 2011 population 32,468 32,665 65,133 Industry Total Workforce Total 2016 population 32,011 31,809 63,820 100% Agriculture, forestry & fishing 5,366 19.41% % change 2011-2016 -2.02% Mining 196 0.71% Manufacturing/Electricity, gas, water & 3,830 13.85% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 4,745 17.16% Employment classification Total Labour force Accommodation & food services Full-time employed 16,410 55.94% Transport, postal & warehousing/ 1,165 4.21% Part-time employed 9,708 33.09% Information, media & communications Not stated employed 1,816 6.19% Financial & insurance services/ 1,032 3.73% Rental hiring & real estate services/ Unemployed 1,400 4.77% Administration & support services Total labour force 29,334 100% Professional scientific & technical services 718 2.6% Public administration & safety 1,903 6.88% HOUSEHOLD INCOME Education & training/Health care & 6,419 23.22% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 309 1.12% $0 – $7,749 467 1.86% Other services 958 3.46% $7,750 – $20,999 1,718 6.85% Not stated 1,008 3.65% $21,000 – $41,999 6,757 26.94% Total 27,649 100% $42,000 – $77,999 6,676 26.62% $78,000 – $103,999 2,585 10.31% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,894 7.55% Product or service $000’s (pa) $130,000 – $155,999 966 3.85% Food & non-alcoholic beverages 322,663 $160,000 – $181,999 497 1.98% Alcoholic beverages 42,914 $182,000 – $207,999 269 1.07% Clothing & footwear 61,514 $208,000+ 492 1.96% Household furnishings & equipment 71,300 Not stated 2,759 11% Furniture & floor covering 21,616 Total households 25,080 100% Household appliances 17,960 Household services & operation 54,189 FAMILY STRUCTURE Medical care & health expenses 103,847 Type of family Total Total families Motor vehicle purchase 71,882 Couple families – Children 6,126 37.03% Motor vehicle running costs 196,883 Couple families – No children 7,974 48.2% Recreation 222,999 Single parents 2,278 13.77% Recreational & educational equipment 54,355 Other families 164 0.99% Holidays 100,609 Total families 16,542 100% Personal care 39,340

Commercial Radio Australia 27 HORSHAM

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,822,336 population Cereal crops – Wheat for grain – Production (t) 357,562 Infants/primary 2,524 2,399 4,923 7.71% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,012 1,965 3,977 6.23% Cereal crops – Barley for grain – Production (t) 331,282 TAFE 201 224 425 0.67% Cereal crops – Sorghum for grain – Production (t) 0 University 225 616 841 1.32% Cereal crops – Total for grain – Production (t) 730,403 Total 4,962 5,204 10,166 15.93% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 330 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 11,562 45.83% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 7,222 28.63% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 4,556 18.06% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 1,691 6.7% Fruit & nuts – Nuts – Total trees (no.) 33,755 Other tenure type 197 0.78% Fruit & nuts – All orchard fruit (incl. nuts) – 116,338 Total trees (no.) Total dwellings 25,228 100% Fruit & nuts – Grapes – Total area (ha) 439 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 2,062,958 Livestock – Dairy cattle – Total (no.) 3,048 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 42,393 Degree 5,731 8.98% Certificate 15,468 24.24% INTERNET USAGE Total 21,199 33.22% Connection Total Total dwellings Internet accessed from dwelling 18,541 73.16% MORTGAGE PAYMENTS Internet not accessed from dwelling 6,076 23.97% Mortgaged Not stated 727 2.87% Monthly mortgage payment Total dwellings Total 25,344 100% $0 – $449 per month 1,030 15.13% $450 – $799 per month 1,305 19.17% BIRTHPLACE BY REGION $800 – $999 per month 896 13.16% Market Region Male Female Total $1,000 – $1,799 per month 2,536 37.26% population $1,800 – $2,399 per month 472 6.94% Oceania incl. Australia 27,984 27,425 55,409 87.65% $2,400 – $2,999 per month 132 1.94% Europe 668 718 1,386 2.19% $3,000 – $3,999 per month 65 0.96% Africa & Middle East 70 41 111 0.18% $4,000+ per month 75 1.1% Asia 392 504 896 1.42% Not stated 295 4.33% Americas 15 22 37 0.06% Total mortgaged dwellings 6,806 100% Other 2,637 2,739 5,376 8.5% Total 31,766 31,449 63,215 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,476 5.81% 1 vehicle 7,942 31.29% 2+ vehicles 14,847 58.49% Not stated 1,119 4.41% Total 25,384 100%

28 Commercial Radio Market Profiles MARYBOROUGH (CENTRAL VICTORIA) GOLD CENTRAL VICTORIA

Station Name Gold Central Victoria Call Sign 3EL Frequency 98.3 MHz & 1071 kHz Network Grant Broadcasters Address Level 1, 27 Queen Street, Bendigo, VIC 3550 Phone 03 5441 1071 Fax 03 5441 1666 Email [email protected] Web Address goldcentralvictoria.com.au Description of Content/Format Classic Hits/Easy Listening Demographic Profile of Station Audience 35+ – Core 40-60

Commercial Radio Australia 29 MARYBOROUGH

Gold Central Victoria services Central Victoria which includes Bendigo, Maryborough, Castlemaine, and Ballarat. Gold Central Victoria has studios located in Bendigo. Bendigo is the second most populous municipality in regional Victoria while Ballarat is third. Both centres have a diverse economy with a thriving tourist industry.

In comparison to the 2011 census, the population of the radio licence area of Central Victoria has increased by 6.25% to 179,658. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The Northern Campus of Latrobe University is based in Bendigo, while Ballarat is home to Ballarat University. 33,089 people (18%) were attending an educational institution in 2016; of these, 43% were either in infants or primary, 34% were attending a secondary educational institution, 15% attending University or another tertiary institution and 8% attending TAFE. 68,299 people (38%) already have a tertiary qualification; of these, 35% have a degree and 65% have a certificate, diploma or another tertiary qualification.

The stability of the area is also reflected in the large number of homes that are owned. Of the total dwellings in Central Victoria (68,514), 38% of dwellings are owned outright and 35% are mortgaged. Private rental properties represent 20% of total dwellings.

25% of the total households in Central Victoria have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and one in five over $104,000pa.

All major banks, car dealers, supermarkets, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE The area is a large wool producer. The farms in the area support over 1.4 million sheep and lambs. The district also has a strong dairy and beef industry, particularly in the north. There are over 32 thousand dairy cattle and over 55 thousand beef cattle.

The district also grows wheat and fruit. Over 84 thousand tonnes of wheat for grain and 221 thousand tonnes of cereal for grain were produced. Over 4.1 million kilograms of apples were grown.

There are over 1,500 hectares of grapes covering such award winning wine areas as Bendigo, Harcourt Valley, and the Pyrenees.

EMPLOYMENT The majority (53%) of the labour force of 82,777 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • •Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/ Electricity Gas Water and Waste Services.

Bendigo and Ballarat have a strong retail sector that supports the surrounding districts. Both are also regional centres for a number of government departments.

30 Commercial Radio Market Profiles MARYBOROUGH

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 25,727 33.07% 10+ years 77,126 80,685 157,811 87.84% Technicians & trade workers/ 20,426 26.25% 0-9 years 11,281 10,566 21,847 12.16% Community & personal service workers 10-17 years 8,561 8,278 16,839 9.37% Clerical & administrative workers 8,872 11.4% 18-24 years 7,442 7,026 14,468 8.05% Sales workers 7,238 9.3% 25-39 years 14,148 14,967 29,115 16.21% Machinery operators & drivers/Labourers 14,390 18.49% 40-54 years 17,211 18,320 35,531 19.78% Not stated 1,154 1.48% 55-64 years 12,784 13,198 25,982 14.46% Total 77,807 100% 65-74 years 10,403 10,548 20,951 11.66% 75+ years 6,577 8,348 14,925 8.31% INDUSTRY Total 2011 population 83,283 85,806 169,089 Industry Total Workforce Total 2016 population 88,407 91,251 179,658 100% Agriculture, forestry & fishing 4,800 6.23% % change 2011-2016 6.25% Mining 924 1.2% Manufacturing/Electricity, gas, water & 14,340 18.6% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 14,548 18.87% Employment classification Total Labour force Accommodation & food services Full-time employed 43,715 52.81% Transport, postal & warehousing/ 3,545 4.6% Part-time employed 29,251 35.34% Information, media & communications Not stated employed 4,774 5.77% Financial & insurance services/ 4,908 6.37% Rental hiring & real estate services/ Unemployed 5,037 6.09% Administration & support services Total labour force 82,777 100% Professional scientific & technical services 3,360 4.36% Public administration & safety 5,240 6.8% HOUSEHOLD INCOME Education & training/Health care & 18,492 23.99% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,184 1.54% $0 – $7,749 1,163 1.7% Other services 2,753 3.57% $7,750 – $20,999 4,187 6.12% Not stated 2,990 3.88% $21,000 – $41,999 16,943 24.75% Total 77,084 100% $42,000 – $77,999 17,790 25.99% $78,000 – $103,999 7,681 11.22% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 5,841 8.53% Product or service $000’s (pa) $130,000 – $155,999 3,264 4.77% Food & non-alcoholic beverages 877,233 $160,000 – $181,999 1,745 2.55% Alcoholic beverages 116,705 $182,000 – $207,999 1,222 1.79% Clothing & footwear 167,366 $208,000+ 1,711 2.5% Household furnishings & equipment 193,710 Not stated 6,903 10.08% Furniture & floor covering 58,608 Total households 68,450 100% Household appliances 48,896 Household services & operation 147,440 FAMILY STRUCTURE Medical care & health expenses 282,166 Type of family Total Total families Motor vehicle purchase 195,540 Couple families – Children 18,281 38.85% Motor vehicle running costs 535,765 Couple families – No children 20,249 43.04% Recreation 606,743 Single parents 7,977 16.95% Recreational & educational equipment 147,790 Other families 543 1.15% Holidays 273,816 Total families 47,050 100% Personal care 107,039

Commercial Radio Australia 31 MARYBOROUGH

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 908,296 population Cereal crops – Wheat for grain – Production (t) 84,691 Infants/primary 7,345 6,918 14,263 7.94% Cereal crops – Rice for grain – Production (t) 0 Secondary 5,686 5,442 11,128 6.19% Cereal crops – Barley for grain – Production (t) 94,682 TAFE 1,143 1,445 2,588 1.44% Cereal crops – Sorghum for grain – Production (t) 0 University 1,800 3,310 5,110 2.84% Cereal crops – Total for grain – Production (t) 221,371 Total 15,974 17,115 33,089 18.42% Vegetables for human consumption – Tomatoes – 118,625 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 1,722 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 26,159 38.18% Fruit & nuts – Apples – Production (kg) 4,185,631 Mortgaged 23,874 34.85% Fruit & nuts – Nectarines – Production (kg) 39 Private rental 13,894 20.28% Fruit & nuts – Peaches – Production (kg) 16,516 Housing authority/Not stated 4,252 6.21% Fruit & nuts – Nuts – Total trees (no.) 16,531 Other tenure type 335 0.49% Fruit & nuts – All orchard fruit (incl. nuts) – 889,440 Total trees (no.) Total dwellings 68,514 100% Fruit & nuts – Grapes – Total area (ha) 1,584 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,418,146 Livestock – Dairy cattle – Total (no.) 32,124 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 55,295 Degree 23,573 13.12% Certificate 44,726 24.9% INTERNET USAGE Total 68,299 38.02% Connection Total Total dwellings Internet accessed from dwelling 54,071 78.24% MORTGAGE PAYMENTS Internet not accessed from dwelling 13,016 18.83% Mortgaged Not stated 2,019 2.92% Monthly mortgage payment Total dwellings Total 69,106 100% $0 – $449 per month 2,239 9.72% $450 – $799 per month 2,249 9.77% BIRTHPLACE BY REGION $800 – $999 per month 2,104 9.14% Market Region Male Female Total $1,000 – $1,799 per month 9,944 43.18% population $1,800 – $2,399 per month 3,507 15.23% Oceania incl. Australia 74,702 77,133 151,835 85.59% $2,400 – $2,999 per month 967 4.2% Europe 2,855 2,813 5,668 3.2% $3,000 – $3,999 per month 658 2.86% Africa & Middle East 219 172 391 0.22% $4,000+ per month 334 1.45% Asia 1,295 1,500 2,795 1.58% Not stated 1,028 4.46% Americas 99 108 207 0.12% Total mortgaged dwellings 23,030 100% Other 8,153 8,352 16,505 9.3% Total 87,323 90,078 177,401 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 3,366 4.87% 1 vehicle 22,143 32.04% 2+ vehicles 40,671 58.84% Not stated 2,938 4.25% Total 69,118 100%

32 Commercial Radio Market Profiles MELBOURNE

Station Name Call Sign Network Address Phone Web Address

KIIS 101.1 3TTT Australian Radio Network Building 1, Level 2, Richmond, VIC 3121 03 9420 1011 kiis1011.com.au

Gold 104.3 3KKZ Australian Radio Network Building 1, Level 2, Richmond, VIC 3121 03 9420 1043 gold1043.com.au

3AW 693 3AW Macquarie Media Limited GPO Box 369, Melbourne, VIC 3001 03 8667 3600 3aw.com.au

Macquarie Sports 3EE Macquarie Media Limited GPO Box 369, Melbourne, VIC 3001 03 8667 3600 sportsradio.com.au Radio 1278

Nova 100 3MEL NOVA Entertainment 2/678 Victoria St, Richmond, VIC 3121 03 8420 3999 nova100.com.au smoothfm 91.5 3PTV NOVA Entertainment 2/678 Victoria St, Richmond, VIC 3121 03 9425 2915 smoothfm.com.au

1116 SEN 3AK Pacific Star Network Level 5, 111 Coventry St, Southbank, VIC 3006 03 8825 6600 sen.com.au

SEN+ 1377 3MP Pacific Star Network Level 5, 111 Coventry St, Southbank, VIC 3006 03 8825 6600 sen.com.au

Fox FM 101.9 3FOX Southern Cross Austereo PO Box 345, South Melbourne, VIC 3205 03 9252 1019 fox.com.au

Triple M 105.1 3MMM Southern Cross Austereo PO Box 345, South Melbourne, VIC 3205 03 9252 1051 triplem.com.au

Commercial Radio Australia 33 MELBOURNE

Melbourne is the country’s second largest city. The city itself sits on the northern banks of the Yarra River, about five kilometres from Port Phillip Bay. Melbourne’s suburbs extend around Port Phillip Bay, into the plains to the west and east and out to the foothills of the Dandenongs.

There are nine commercial radio stations licensed to broadcast in the Melbourne metropolitan area on AM/FM frequencies, while there is also a substantial amount of stations broadcasting on DAB+ digital radio.

In comparison to the 2011 census, the population of the commercial radio licence area in Melbourne has increased by 11.02% to 4,422,340. The birthplace for 64% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

987,140 people (22%) were attending an educational institution in 2016; of these, 36% were either in infants or primary, 28% were attending a secondary educational institution, 8% attending TAFE and 29% attending University or another tertiary institution. 1,905,439 people (43%) already have a tertiary qualification; of these, 47% have a certificate, diploma or another tertiary qualification and 53% have a degree.

31% of the total dwellings in Melbourne (1,553,698) are owned outright, 36% are mortgaged and 27% are privately rented.

15% of the total households in Melbourne have a household income range between $21,000 – $41,999pa; 21% between $42,000 – $77,999pa; 12% between $78,000 – $103,999pa; and 34% over $104,000pa.

AGRICULTURE The city of Melbourne is highly urbanised, however the licence area takes in some rural farmland in places like Altona, Bacchus and North Yarra. The farms in the Melbourne licence area support over 154 thousand sheep and lambs and over 59 thousand beef cattle.

The area also grew over 21 million apples and over 77 thousand avocados.

EMPLOYMENT The majority (58%) of the labour force of 2,255,784 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

34 Commercial Radio Market Profiles MELBOURNE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 806,554 38.36% 10+ years 1,881,833 1,980,385 3,862,218 87.33% Technicians & trade workers/ 479,653 22.81% 0-9 years 287,274 272,848 560,122 12.67% Community & personal service workers 10-17 years 200,829 191,236 392,065 8.87% Clerical & administrative workers 291,612 13.87% 18-24 years 221,893 216,428 438,321 9.91% Sales workers 203,919 9.7% 25-39 years 518,065 531,076 1,049,141 23.72% Machinery operators & drivers/Labourers 285,861 13.6% 40-54 years 436,818 460,316 897,134 20.29% Not stated 35,001 1.66% 55-64 years 229,107 246,720 475,827 10.76% Total 2,102,600 100% 65-74 years 162,555 179,930 342,485 7.74% 75+ years 112,566 154,679 267,245 6.04% INDUSTRY Total 2011 population 1,958,382 2,024,854 3,983,236 Industry Total Workforce Total 2016 population 2,169,107 2,253,233 4,422,340 100% Agriculture, forestry & fishing 10,343 0.49% % change 2011-2016 11.02% Mining 2,126 0.1% Manufacturing/Electricity, gas, water & 350,930 16.79% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 422,570 20.21% Employment classification Total Labour force Accommodation & food services Full-time employed 1,308,656 58.01% Transport, postal & warehousing/ 149,191 7.14% Part-time employed 691,857 30.67% Information, media & communications Not stated employed 102,173 4.53% Financial & insurance services/ 203,916 9.75% Rental hiring & real estate services/ Unemployed 153,098 6.79% Administration & support services Total labour force 2,255,784 100% Professional scientific & technical services 190,997 9.14% Public administration & safety 106,163 5.08% HOUSEHOLD INCOME Education & training/Health care & 434,211 20.77% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 42,168 2.02% $0 – $7,749 43,123 2.78% Other services 74,849 3.58% $7,750 – $20,999 63,971 4.12% Not stated 103,161 4.93% $21,000 – $41,999 238,279 15.35% Total 2,090,625 100% $42,000 – $77,999 332,755 21.44% $78,000 – $103,999 187,491 12.08% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 174,116 11.22% Product or service $000’s (pa) $130,000 – $155,999 108,382 6.98% Food & non-alcoholic beverages 20,946,550 $160,000 – $181,999 69,112 4.45% Alcoholic beverages 2,757,377 $182,000 – $207,999 63,173 4.07% Clothing & footwear 4,176,635 $208,000+ 118,823 7.66% Household furnishings & equipment 4,532,636 Not stated 152,919 9.85% Furniture & floor covering 1,406,655 Total households 1,552,144 100% Household appliances 1,154,275 Household services & operation 3,660,469 FAMILY STRUCTURE Medical care & health expenses 6,682,771 Type of family Total Total families Motor vehicle purchase 4,140,267 Couple families – Children 559,934 48.55% Motor vehicle running costs 12,572,867 Couple families – No children 399,541 34.64% Recreation 14,702,643 Single parents 173,375 15.03% Recreational & educational equipment 3,615,994 Other families 20,518 1.78% Holidays 6,641,075 Total families 1,153,368 100% Personal care 2,560,863

Commercial Radio Australia 35 MELBOURNE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 174,505 population Cereal crops – Wheat for grain – Production (t) 15,716 Infants/primary 179,955 171,252 351,207 7.94% Cereal crops – Rice for grain – Production (t) 0 Secondary 137,572 134,849 272,421 6.16% Cereal crops – Barley for grain – Production (t) 5,077 TAFE 39,006 38,406 77,412 1.75% Cereal crops – Sorghum for grain – Production (t) 0 University 129,561 156,539 286,100 6.47% Cereal crops – Total for grain – Production (t) 35,722 Total 486,094 501,046 987,140 22.32% Vegetables for human consumption – Tomatoes – 1,402 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 10,336 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 77,346 Fully owned 478,768 30.81% Fruit & nuts – Apples – Production (kg) 21,708,775 Mortgaged 563,715 36.28% Fruit & nuts – Nectarines – Production (kg) 31,405 Private rental 423,098 27.23% Fruit & nuts – Peaches – Production (kg) 81,339 Housing authority/Not stated 78,713 5.07% Fruit & nuts – Nuts – Total trees (no.) 43,404 Other tenure type 9,404 0.61% Fruit & nuts – All orchard fruit (incl. nuts) – 1,337,860 Total trees (no.) Total dwellings 1,553,698 100% Fruit & nuts – Grapes – Total area (ha) 2,134 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 154,839 Livestock – Dairy cattle – Total (no.) 7,234 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 59,386 Degree 1,006,038 22.75% Certificate 899,401 20.34% INTERNET USAGE Total 1,905,439 43.09% Connection Total Total dwellings Internet accessed from dwelling 1,341,761 85.72% MORTGAGE PAYMENTS Internet not accessed from dwelling 184,117 11.76% Mortgaged Not stated 39,492 2.52% Monthly mortgage payment Total dwellings Total 1,565,370 100% $0 – $449 per month 35,922 6.61% $450 – $799 per month 20,637 3.8% BIRTHPLACE BY REGION $800 – $999 per month 21,797 4.01% Market Region Male Female Total $1,000 – $1,799 per month 169,114 31.13% population $1,800 – $2,399 per month 126,880 23.36% Oceania incl. Australia 1,355,139 1,394,782 2,749,921 64% $2,400 – $2,999 per month 57,242 10.54% Europe 163,957 168,988 332,945 7.75% $3,000 – $3,999 per month 50,872 9.37% Africa & Middle East 66,354 56,992 123,346 2.87% $4,000+ per month 37,173 6.84% Asia 295,539 331,592 627,131 14.6% Not stated 23,535 4.33% Americas 8,993 10,200 19,193 0.45% Total mortgaged dwellings 543,172 100% Other 217,019 227,091 444,110 10.34% Total 2,107,001 2,189,645 4,296,646 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 135,959 8.69% 1 vehicle 544,047 34.77% 2+ vehicles 835,571 53.4% Not stated 49,184 3.14% Total 1,564,761 100%

36 Commercial Radio Market Profiles MILDURA SUNRAYSIA’S HIT 99.5 • SUNRAYSIA’S 97.7 TRIPLE M • RIVER 1467

Station Name Sunraysia’s Hit 99.5 Sunraysia’s 97.7 Triple M River 1467 Call Sign 3MDA 3RMR 3ML Frequency 99.5 MHz 97.9 MHz 1467 kHz Network Southern Cross Austereo Southern Cross Austereo Grant Broadcasters Address PO Box 4050, Mildura, VIC 3500 PO Box 4050, Mildura, VIC 3500 130 Ninth Street, Mildura, VIC 3500 Phone 03 5023 0231 03 5023 0231 03 5023 3311 Fax 03 5021 3730 03 5021 3730 03 5021 5979 Email [email protected] [email protected] [email protected] Web Address hit.com.au/sunraysia triplem.com.au/sunraysia river1467.com.au Description of Content/Format Contemporary Hit Radio Adult Contemporary Gold Demographic Profile 18-50 18-50 35+ of Station Audience

Commercial Radio Australia 37 MILDURA

Mildura is a growing regional centre located on the banks of the Murray River in north-western Victoria, not far from the junction of the NSW, Victorian and South Australian borders. Mildura is at the centre of an area known as ‘Sunraysia’.

In comparison to the 2011 census, the population within the radio licence area of Mildura has increased by 3.48% to 63,020. The birthplace for 81% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

11,396 people (18%) were attending an educational institution in 2016; of these, 46% were either in infants or primary, 36% were attending a secondary educational institution, 10% attending TAFE, and 9% attending University or another tertiary institution. 19,206 people (30%) already have a tertiary qualification; of these, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (22,876) in Mildura, 33% of dwellings are owned outright and 32% are mortgaged. Private rental properties represent 25% of total dwellings.

24% of the total households in Mildura have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 19% over $104,000pa.

All major banks, car dealers, supermarkets, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the city.

AGRICULTURE Much of Mildura’s agriculture depends on irrigation from the Murray River. Mildura and the surrounding Sunraysia District are best known for citrus fruit and grapes. The area produced over 1 million kilograms of nectarines, over 737 thousand kilograms of avocados, and over 516 thousand peaches. There is also a substantial wine industry, with over 13 thousand hectares dedicated to grape production.

Mildura also produces wheat and cereals. 0ver 79 thousand tonnes of wheat for grain and over 111 thousand tonnes of cereal for grain were produced.

EMPLOYMENT The majority (56%) of the labour force of 28,534 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/ Electricity Gas Water and Waste Services/Construction.

Nearly 14% of the workforce is involved in agriculture. Much of the local fruit is processed in the area either as juice or dried fruits.

38 Commercial Radio Market Profiles MILDURA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 8,210 31.02% 10+ years 27,047 27,798 54,845 87.03% Technicians & trade workers/ 6,397 24.17% 0-9 years 4,232 3,943 8,175 12.97% Community & personal service workers 10-17 years 3,280 3,161 6,441 10.22% Clerical & administrative workers 2,877 10.87% 18-24 years 2,615 2,448 5,063 8.03% Sales workers 2,893 10.93% 25-39 years 5,530 5,751 11,281 17.9% Machinery operators & drivers/Labourers 5,584 21.1% 40-54 years 5,995 6,262 12,257 19.45% Not stated 504 1.9% 55-64 years 4,312 4,201 8,513 13.51% Total 26,465 100% 65-74 years 3,307 3,207 6,514 10.34% 75+ years 2,008 2,768 4,776 7.58% INDUSTRY Total 2011 population 30,058 30,843 60,901 Industry Total Workforce Total 2016 population 31,279 31,741 63,020 100% Agriculture, forestry & fishing 3,560 13.63% % change 2011-2016 3.48% Mining 215 0.82% Manufacturing/Electricity, gas, water & 3,722 14.26% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 5,532 21.19% Employment classification Total Labour force Accommodation & food services Full-time employed 16,080 56.35% Transport, postal & warehousing/ 1,342 5.14% Part-time employed 8,703 30.5% Information, media & communications Not stated employed 1,718 6.02% Financial & insurance services/ 1,688 6.46% Rental hiring & real estate services/ Unemployed 2,033 7.12% Administration & support services Total labour force 28,534 100% Professional scientific & technical services 846 3.24% Public administration & safety 1,341 5.14% HOUSEHOLD INCOME Education & training/Health care & 5,454 20.89% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 230 0.88% $0 – $7,749 415 1.84% Other services 901 3.45% $7,750 – $20,999 1,508 6.68% Not stated 1,279 4.9% $21,000 – $41,999 5,464 24.22% Total 26,110 100% $42,000 – $77,999 5,794 25.68% $78,000 – $103,999 2,474 10.97% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,932 8.56% Product or service $000’s (pa) $130,000 – $155,999 1,014 4.49% Food & non-alcoholic beverages 292,391 $160,000 – $181,999 481 2.13% Alcoholic beverages 38,982 $182,000 – $207,999 331 1.47% Clothing & footwear 55,576 $208,000+ 513 2.27% Household furnishings & equipment 66,187 Not stated 2,635 11.68% Furniture & floor covering 20,352 Total households 22,561 100% Household appliances 16,598 Household services & operation 50,453 FAMILY STRUCTURE Medical care & health expenses 95,073 Type of family Total Total families Motor vehicle purchase 65,459 Couple families – Children 6,361 39.7% Motor vehicle running costs 177,298 Couple families – No children 6,665 41.6% Recreation 203,566 Single parents 2,815 17.57% Recreational & educational equipment 49,836 Other families 182 1.14% Holidays 92,299 Total families 16,023 100% Personal care 35,632

Commercial Radio Australia 39 MILDURA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 682,636 population Cereal crops – Wheat for grain – Production (t) 79,853 Infants/primary 2,724 2,522 5,246 8.32% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,033 2,018 4,051 6.43% Cereal crops – Barley for grain – Production (t) 30,287 TAFE 536 576 1,112 1.76% Cereal crops – Sorghum for grain – Production (t) 41 University 244 743 987 1.57% Cereal crops – Total for grain – Production (t) 111,437 Total 5,537 5,859 11,396 18.08% Vegetables for human consumption – Tomatoes – 12 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 967 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 737,560 Fully owned 7,488 32.73% Fruit & nuts – Apples – Production (kg) 4,243 Mortgaged 7,410 32.39% Fruit & nuts – Nectarines – Production (kg) 1,094,146 Private rental 5,843 25.54% Fruit & nuts – Peaches – Production (kg) 516,576 Housing authority/Not stated 1,954 8.54% Fruit & nuts – Nuts – Total trees (no.) 555,997 Other tenure type 181 0.79% Fruit & nuts – All orchard fruit (incl. nuts) – 1,467,526 Total trees (no.) Total dwellings 22,876 100% Fruit & nuts – Grapes – Total area (ha) 13,087 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 128,345 Livestock – Dairy cattle – Total (no.) 57 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 5,000 Degree 5,105 8.1% Certificate 14,101 22.38% INTERNET USAGE Total 19,206 30.48% Connection Total Total dwellings Internet accessed from dwelling 16,939 73.28% MORTGAGE PAYMENTS Internet not accessed from dwelling 5,286 22.87% Mortgaged Not stated 891 3.85% Monthly mortgage payment Total dwellings Total 23,116 100% $0 – $449 per month 529 7.62% $450 – $799 per month 752 10.83% BIRTHPLACE BY REGION $800 – $999 per month 859 12.37% Market Region Male Female Total $1,000 – $1,799 per month 3,304 47.58% population $1,800 – $2,399 per month 782 11.26% Oceania incl. Australia 24,917 25,531 50,448 81.31% $2,400 – $2,999 per month 207 2.98% Europe 877 869 1,746 2.81% $3,000 – $3,999 per month 115 1.66% Africa & Middle East 411 261 672 1.08% $4,000+ per month 75 1.08% Asia 806 854 1,660 2.68% Not stated 321 4.62% Americas 9 11 20 0.03% Total mortgaged dwellings 6,944 100% Other 3,837 3,660 7,497 12.08% Total 30,857 31,186 62,043 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,515 6.58% 1 vehicle 7,328 31.85% 2+ vehicles 12,975 56.39% Not stated 1,192 5.18% Total 23,010 100%

40 Commercial Radio Market Profiles SALE GOLD 1242 & GOLD FM 98.3 • TRFM

Station Name GOLD 1242 & GOLD FM 98.3 TRFM Call Sign 3GV 3TFM Frequency 1242 kHz 99.5 MHz Network ACE Radio Broadcasters ACE Radio Broadcasters Address PO Box 1242, Traralgon, VIC 3844 PO Box 1242, Traralgon, VIC 3844 Phone 03 5173 1000 03 5173 1000 Fax 03 5173 1099 03 5173 1099 Email [email protected] [email protected] Web Address gold1242.com.au trfm.com.au Description of Content/Format News, Talk & Classic Hits Top 40 Demographic Profile of Station Audience 40+ 18-39

Commercial Radio Australia 41 SALE

GOLD 1242/GOLD FM 98.3 and TRFM’s radio licence area is located to the east of Melbourne and covers Victoria’s Gippsland and the Latrobe Valley. The Gippsland market is unique in Australia as it has five major population centres spread over a large geographic area. The heaviest concentration of population is in the Latrobe Valley, which consists of three major cities – Moe, Morwell and Traralgon. Other major centres include Sale, Bairnsdale and Lakes Entrance.

Central Gippsland is located around 90 minutes east from the heart of Melbourne and is easily accessible on dual carriage freeways. The Princes Highway is the major coastal route from Melbourne to Sydney and carries an extraordinary amount of traffic through the very heart of the population and coverage areas.

The area is a popular holiday destination with tourism bolstering the population at beachside locations like Lakes Entrance when the summer holidays arrive. The Gippsland Lakes resort area plays all the year round with sailing, power-boating and fishing.

In comparison to the 2011 census, the population of the radio licence area of Gippsland and Latrobe Valley has increased by 2.54% to 144,048. The birthplace for 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

24,546 people (17%) were attending an educational institution in 2016; of these, 46% were either in infants or primary, 35% were attending a secondary educational institution, 11% attending University or another tertiary institution and 8% attending TAFE. 52,245 people (36%) already have a tertiary qualification; of these, 26% have a degree and 74% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (54,895) in the Gippsland and Latrobe Valley region, nearly 40% of dwellings are owned outright and over 33% are mortgaged. Private rental properties represent 20% of total dwellings. 25% of the total households in the Gippsland and Latrobe Valley region have a household income range between $21,000 – $41,999pa; 25% between $42,000 – $77,999pa; 10% between $65,000 – $103,999pa; and 20% over $104,000pa.

All major banks, car dealers, fast-food restaurants, supermarkets and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE Gippsland is one of Australia’s most important dairy regions. There are over 158 thousand dairy and 150 thousand beef cattle. Gippsland cheeses and dairy products are some of the best in the world. The rich grazing land, particularly along the east coast, produces beef and wool. The farms in the district support over 298 thousand sheep and lambs.

The area also produces timber and has a fishing fleet based on the Gippsland Lakes.

EMPLOYMENT The majority (52%) of the labour force of 63,596 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Generation Victoria produces much of Victoria’s power in the Latrobe Valley, which has rich brown coal deposits.

Mining, electricity, gas, water and a variety of heavy industries, such as Australian Paper Manufacturers, provide much of the employment in the Latrobe Valley.

42 Commercial Radio Market Profiles SALE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 17,109 29.04% 10+ years 62,372 64,675 127,047 88.2% Technicians & trade workers/ 16,572 28.12% 0-9 years 8,767 8,234 17,001 11.8% Community & personal service workers 10-17 years 6,674 6,557 13,231 9.19% Clerical & administrative workers 7,062 11.98% 18-24 years 5,469 5,023 10,492 7.28% Sales workers 5,707 9.69% 25-39 years 11,704 11,888 23,592 16.38% Machinery operators & drivers/Labourers 11,487 19.49% 40-54 years 13,280 14,231 27,511 19.1% Not stated 987 1.68% 55-64 years 10,446 11,010 21,456 14.9% Total 58,924 100% 65-74 years 9,294 9,030 18,324 12.72% 75+ years 5,505 6,936 12,441 8.64% INDUSTRY Total 2011 population 69,457 71,029 140,486 Industry Total Workforce Total 2016 population 71,139 72,909 144,048 100% Agriculture, forestry & fishing 4,489 7.74% % change 2011-2016 2.54% Mining 984 1.7% Manufacturing/Electricity, gas, water & 11,476 19.78% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 11,446 19.73% Employment classification Total Labour force Accommodation & food services Full-time employed 33,247 52.28% Transport, postal & warehousing/ 2,320 4% Part-time employed 21,628 34.01% Information, media & communications Not stated employed 4,076 6.41% Financial & insurance services/ 2,893 4.99% Rental hiring & real estate services/ Unemployed 4,645 7.3% Administration & support services Total labour force 63,596 100% Professional scientific & technical services 1,954 3.37% Public administration & safety 4,293 7.4% HOUSEHOLD INCOME Education & training/Health care & 13,071 22.53% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 523 0.9% $0 – $7,749 1,170 2.14% Other services 2,224 3.83% $7,750 – $20,999 3,629 6.64% Not stated 2,348 4.05% $21,000 – $41,999 13,805 25.28% Total 58,021 100% $42,000 – $77,999 13,526 24.76% $78,000 – $103,999 5,681 10.4% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 4,524 8.28% Product or service $000’s (pa) $130,000 – $155,999 2,435 4.46% Food & non-alcoholic beverages 701,576 $160,000 – $181,999 1,258 2.3% Alcoholic beverages 93,340 $182,000 – $207,999 1,123 2.06% Clothing & footwear 133,828 $208,000+ 1,600 2.93% Household furnishings & equipment 154,934 Not stated 5,868 10.74% Furniture & floor covering 46,871 Total households 54,619 100% Household appliances 39,107 Household services & operation 117,897 FAMILY STRUCTURE Medical care & health expenses 225,673 Type of family Total Total families Motor vehicle purchase 156,458 Couple families – Children 14,102 37.43% Motor vehicle running costs 428,514 Couple families – No children 17,123 45.45% Recreation 485,219 Single parents 6,118 16.24% Recreational & educational equipment 118,185 Other families 334 0.89% Holidays 218,972 Total families 37,677 100% Personal care 85,605

Commercial Radio Australia 43 SALE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 328,710 population Cereal crops – Wheat for grain – Production (t) 7,893 Infants/primary 5,825 5,412 11,237 7.8% Cereal crops – Rice for grain – Production (t) 0 Secondary 4,265 4,275 8,540 5.93% Cereal crops – Barley for grain – Production (t) 1,722 TAFE 840 1,225 2,065 1.43% Cereal crops – Sorghum for grain – Production (t) 266 University 802 1,902 2,704 1.88% Cereal crops – Total for grain – Production (t) 11,056 Total 11,732 12,814 24,546 17.04% Vegetables for human consumption – Tomatoes – 3,742 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 3,703 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 6,588 Fully owned 21,902 39.9% Fruit & nuts – Apples – Production (kg) 227,689 Mortgaged 18,179 33.12% Fruit & nuts – Nectarines – Production (kg) 2,494 Private rental 10,816 19.7% Fruit & nuts – Peaches – Production (kg) 6,818 Housing authority/Not stated 3,718 6.77% Fruit & nuts – Nuts – Total trees (no.) 11 Other tenure type 280 0.51% Fruit & nuts – All orchard fruit (incl. nuts) – 31,385 Total trees (no.) Total dwellings 54,895 100% Fruit & nuts – Grapes – Total area (ha) 26 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 298,309 Livestock – Dairy cattle – Total (no.) 158,392 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 150,707 Degree 13,699 9.51% Certificate 38,546 26.76% INTERNET USAGE Total 52,245 36.27% Connection Total Total dwellings Internet accessed from dwelling 42,871 77.49% MORTGAGE PAYMENTS Internet not accessed from dwelling 10,721 19.38% Mortgaged Not stated 1,734 3.13% Monthly mortgage payment Total dwellings Total 55,326 100% $0 – $449 per month 1,526 8.74% $450 – $799 per month 1,989 11.39% BIRTHPLACE BY REGION $800 – $999 per month 1,955 11.19% Market Region Male Female Total $1,000 – $1,799 per month 7,478 42.81% population $1,800 – $2,399 per month 2,427 13.9% Oceania incl. Australia 58,072 59,001 117,073 82.61% $2,400 – $2,999 per month 659 3.77% Europe 3,639 3,909 7,548 5.33% $3,000 – $3,999 per month 416 2.38% Africa & Middle East 200 171 371 0.26% $4,000+ per month 241 1.38% Asia 832 1,033 1,865 1.32% Not stated 775 4.44% Americas 61 83 144 0.1% Total mortgaged dwellings 17,466 100% Other 7,283 7,441 14,724 10.39% Total 70,087 71,638 141,725 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,909 5.26% 1 vehicle 18,249 33.03% 2+ vehicles 31,575 57.14% Not stated 2,523 4.57% Total 55,256 100%

44 Commercial Radio Market Profiles SHEPPARTON GOULBURN VALLEY’S HIT 96.9 • GOULBURN VALLEY’S 95.3 TRIPLE M

Station Name Goulburn Valley’s Hit 96.9 Goulburn Valley’s 95.3 Triple M Call Sign 3SUN 3SRR Frequency 96.9 MHz 95.3 MHz Network Southern Cross Austereo Southern Cross Austereo Address 625 Wyndham St, Shepparton, VIC 3630 625 Wyndham St, Shepparton, VIC 3630 Phone 03 5831 3969 03 5821 1260 Fax 03 5822 2956 03 5822 2956 Email [email protected] [email protected] Web Address hit.com.au/goulburnvalley triplem.com.au/goulburnvalley Description of Content/Format Hot Adult Contemporary Adult Contemporary Demographic Profile of Station Audience 18-39 30+

Commercial Radio Australia 45 SHEPPARTON

Shepparton is a large regional centre located on the Goulburn Valley Highway in the north of Victoria. Shepparton services the rich Goulburn and Murray Valleys, known for their orchards and dairies. The region’s extensive irrigation network has made Shepparton a vital link in Australia’s food processing and exporting industries. The area is known as the ‘food bowl of Australia’.

In comparison to the 2011 census, the population of the radio licence area of Shepparton has increased by 3.0% to 191,351. The birthplace for 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

32,982 people (17%) were attending an educational institution in 2016; of these, 46% were either in infants or primary, 37% were attending a secondary educational institution, 8% attending University or another tertiary institution and 9% attending TAFE. 64,583 people (34%) already have a tertiary qualification; of these, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (71,149) in Shepparton, 39% of dwellings are owned outright and 32% are mortgaged. Private rental properties represent 21% of total dwellings.

25% of the total households in Shepparton have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 19% over $104,000pa.

AGRICULTURE The Goulburn and Murray Valleys account for a large portion of Victoria’s dairy production. There are over 305 thousand dairy cattle and 180 thousand beef cattle.

The area produced over 89 million kilograms of apples, 32 million kilograms of peaches, and 6 million kilograms of nectarines.

EMPLOYMENT The majority (56%) of the labour force of 86,462 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

The Shepparton region is primarily a food growing and processing area. Agriculture employs 12% of the workforce.

46 Commercial Radio Market Profiles SHEPPARTON

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 26,001 31.86% 10+ years 83,452 85,040 168,492 88.05% Technicians & trade workers/ 20,748 25.43% 0-9 years 11,750 11,109 22,859 11.95% Community & personal service workers 10-17 years 9,552 8,921 18,473 9.65% Clerical & administrative workers 8,551 10.48% 18-24 years 7,101 6,266 13,367 6.99% Sales workers 7,536 9.23% 25-39 years 14,386 15,204 29,590 15.46% Machinery operators & drivers/Labourers 17,497 21.44% 40-54 years 18,141 18,947 37,088 19.38% Not stated 1,270 1.56% 55-64 years 13,775 14,161 27,936 14.6% Total 81,603 100% 65-74 years 12,210 11,910 24,120 12.61% 75+ years 8,287 9,631 17,918 9.36% INDUSTRY Total 2011 population 92,253 93,518 185,771 Industry Total Workforce Total 2016 population 95,202 96,149 191,351 100% Agriculture, forestry & fishing 9,672 11.96% % change 2011-2016 3% Mining 201 0.25% Manufacturing/Electricity, gas, water & 15,984 19.77% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 15,455 19.12% Employment classification Total Labour force Accommodation & food services Full-time employed 48,328 55.9% Transport, postal & warehousing/ 3,921 4.85% Part-time employed 27,924 32.3% Information, media & communications Not stated employed 5,591 6.47% Financial & insurance services/ 3,692 4.57% Rental hiring & real estate services/ Unemployed 4,619 5.34% Administration & support services Total labour force 86,462 100% Professional scientific & technical services 2,823 3.49% Public administration & safety 4,254 5.26% HOUSEHOLD INCOME Education & training/Health care & 17,081 21.13% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 907 1.12% $0 – $7,749 1,292 1.83% Other services 3,152 3.9% $7,750 – $20,999 4,338 6.13% Not stated 3,700 4.58% $21,000 – $41,999 17,690 25% Total 80,842 100% $42,000 – $77,999 18,105 25.59% $78,000 – $103,999 7,911 11.18% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 5,975 8.44% Product or service $000’s (pa) $130,000 – $155,999 3,332 4.71% Food & non-alcoholic beverages 912,600 $160,000 – $181,999 1,595 2.25% Alcoholic beverages 121,555 $182,000 – $207,999 946 1.34% Clothing & footwear 173,744 $208,000+ 1,585 2.24% Household furnishings & equipment 204,283 Not stated 7,990 11.29% Furniture & floor covering 62,359 Total households 70,759 100% Household appliances 51,380 Household services & operation 155,599 FAMILY STRUCTURE Medical care & health expenses 295287 Type of family Total Total families Motor vehicle purchase 203,949 Couple families – Children 19,126 38.68% Motor vehicle running costs 555,212 Couple families – No children 22,293 45.09% Recreation 633,451 Single parents 7,646 15.46% Recreational & educational equipment 154,721 Other families 376 0.76% Holidays 286,602 Total families 49,441 100% Personal care 111,278

Commercial Radio Australia 47 SHEPPARTON

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,186,154 population Cereal crops – Wheat for grain – Production (t) 347,822 Infants/primary 7,797 7,395 15,192 7.94% Cereal crops – Rice for grain – Production (t) 7,971 Secondary 6,172 5,928 12,100 6.32% Cereal crops – Barley for grain – Production (t) 85,275 TAFE 1,287 1,679 2,966 1.55% Cereal crops – Sorghum for grain – Production (t) 2,175 University 718 2,006 2,724 1.42% Cereal crops – Total for grain – Production (t) 505,175 Total 15,974 17,008 32,982 17.24% Vegetables for human consumption – Tomatoes – 180,514 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 3,294 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 2,555 Fully owned 27,888 39.2% Fruit & nuts – Apples – Production (kg) 89,303,148 Mortgaged 22,714 31.92% Fruit & nuts – Nectarines – Production (kg) 5,994,922 Private rental 14,701 20.66% Fruit & nuts – Peaches – Production (kg) 32,140,385 Housing authority/Not stated 5,307 7.46% Fruit & nuts – Nuts – Total trees (no.) 67,439 Other tenure type 539 0.76% Fruit & nuts – All orchard fruit (incl. nuts) – 6,968,622 Total trees (no.) Total dwellings 71,149 100% Fruit & nuts – Grapes – Total area (ha) 3,260 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,274,842 Livestock – Dairy cattle – Total (no.) 305,448 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 180,365 Degree 17,514 9.15% Certificate 47,069 24.6% INTERNET USAGE Total 64,583 33.75% Connection Total Total dwellings Internet accessed from dwelling 54,233 75.52% MORTGAGE PAYMENTS Internet not accessed from dwelling 15,078 21% Mortgaged Not stated 2,499 3.48% Monthly mortgage payment Total dwellings Total 71,810 100% $0 – $449 per month 1,758 8.12% $450 – $799 per month 2,178 10.05% BIRTHPLACE BY REGION $800 – $999 per month 2,319 10.71% Market Region Male Female Total $1,000 – $1,799 per month 9,700 44.78% population $1,800 – $2,399 per month 2,873 13.26% Oceania incl. Australia 77,904 78,410 156,314 83.12% $2,400 – $2,999 per month 813 3.75% Europe 3,064 3,220 6,284 3.34% $3,000 – $3,999 per month 526 2.43% Africa & Middle East 1,089 812 1,901 1.01% $4,000+ per month 350 1.62% Asia 1,472 1,820 3,292 1.75% Not stated 1,144 5.28% Americas 75 91 166 0.09% Total mortgaged dwellings 21,661 100% Other 10,034 10,067 20,101 10.69% Total 93,638 94,420 188,058 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 3,566 4.96% 1 vehicle 22,664 31.52% 2+ vehicles 42,183 58.66% Not stated 3,492 4.86% Total 71,905 100%

48 Commercial Radio Market Profiles SWAN HILL MIXX FM • 3SH

Station Name MIXX FM 3SH Call Sign 3SHI 3SH Frequency 107.7 MHz 1332 kHz Network ACE Radio Broadcasters ACE Radio Broadcasters Address PO Box 504, Swan Hill, VIC 3585 77 McCallum St, Swan Hill, VIC 3585 Phone 03 5032 9400 03 5032 9400 Fax 03 5032 9635 03 5032 9635 Email [email protected] [email protected] Web Address mix1077.com.au 3sh.com.au Description of Content/Format Hit Music & News News, Sport, Talkback & Music Demographic Profile of Station Audience 18-35 35-60

Commercial Radio Australia 49 SWAN HILL

Swan Hill, at the eastern edge of the Mallee area in the northwest of Victoria, is located on the Murray River. Swan Hill is a picturesque tourist destination with a strong farming district. The famous Murray River, the beautiful lakes district of Lake Boga and the region’s year round near-perfect weather make the area an ideal holiday location.

In comparison to the 2011 census, the population of the radio licence area of Swan Hill has decreased by -1.33%% to 44,572. The birthplace for 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

7,323 people (16%) were attending an educational institution in 2016; of these, 47% were either in infants or primary, 38% were attending a secondary educational institution, 7% attending University or another tertiary institution and 7% attending TAFE. 13,008 people (29%) already have a tertiary qualification; of those, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification.

The area has a high level of home ownership. Of the total dwellings in Swan Hill, 45% of dwellings are owned outright and 27% are mortgaged. Private rental properties represent 20% of total dwellings.

26% of the total households in Swan Hill have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 16% over $104,000pa.

AGRICULTURE Being on the banks of the Murray River, Swan Hill has a large amount of irrigated farmland which supports a number of orchards near the river and a strong dairy industry. There are over 68 thousand dairy cattle and over 40 thousand beef cattle.

Further to the south, the area produces wool. The farms in the area support over 545 thousand sheep and lambs.

There are nearly 8 thousand hectares dedicated to grape production and 4.9 million nut trees in the area.

EMPLOYMENT The majority (58%) of the labour force of 19,850 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Swan Hill is a farming centre. It also has a strong retail centre that supplies the surrounding district. Swan Hill is the major regional centre for commerce in the Mallee.

50 Commercial Radio Market Profiles SWAN HILL

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 7,147 37.65% 10+ years 19,648 19,647 39,295 88.16% Technicians & trade workers/ 4,076 21.47% 0-9 years 2,767 2,510 5,277 11.84% Community & personal service workers 10-17 years 2,246 2,025 4,271 9.58% Clerical & administrative workers 1,848 9.74% 18-24 years 1,617 1,338 2,955 6.63% Sales workers 1,510 7.95% 25-39 years 3,334 3,419 6,753 15.15% Machinery operators & drivers/Labourers 4,061 21.39% 40-54 years 4,267 4,251 8,518 19.11% Not stated 341 1.8% 55-64 years 3,491 3,329 6,820 15.3% Total 18,983 100% 65-74 years 2,730 2,664 5,394 12.1% 75+ years 1,963 2,621 4,584 10.28% INDUSTRY Total 2011 population 22,808 22,363 45,171 Industry Total Workforce Total 2016 population 22,415 22,157 44,572 100% Agriculture, forestry & fishing 4,808 25.72% % change 2011-2016 -1.33% Mining 72 0.39% Manufacturing/Electricity, gas, water & 2,494 13.34% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 3,244 17.35% Employment classification Total Labour force Accommodation & food services Full-time employed 11,468 57.77% Transport, postal & warehousing/ 792 4.24% Part-time employed 6,222 31.35% Information, media & communications Not stated employed 1,276 6.43% Financial & insurance services/ 648 3.47% Rental hiring & real estate services/ Unemployed 884 4.45% Administration & support services Total labour force 19,850 100% Professional scientific & technical services 503 2.69% Public administration & safety 840 4.49% HOUSEHOLD INCOME Education & training/Health care & 3,692 19.75% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 131 0.7% $0 – $7,749 367 2.24% Other services 625 3.34% $7,750 – $20,999 1,108 6.75% Not stated 845 4.52% $21,000 – $41,999 4,287 26.13% Total 18,694 100% $42,000 – $77,999 4,317 26.32% $78,000 – $103,999 1,779 10.84% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,236 7.53% Product or service $000’s (pa) $130,000 – $155,999 629 3.83% Food & non-alcoholic beverages 211,819 $160,000 – $181,999 263 1.6% Alcoholic beverages 28,251 $182,000 – $207,999 202 1.23% Clothing & footwear 40,235 $208,000+ 312 1.9% Household furnishings & equipment 48,159 Not stated 1,904 11.61% Furniture & floor covering 14,850 Total households 16,404 100% Household appliances 12,064 Household services & operation 36,722 FAMILY STRUCTURE Medical care & health expenses 69,008 Type of family Total Total families Motor vehicle purchase 47,454 Couple families – Children 4,326 38.79% Motor vehicle running costs 128,273 Couple families – No children 5,245 47.03% Recreation 147,646 Single parents 1,461 13.1% Recreational & educational equipment 36,179 Other families 121 1.08% Holidays 67,000 Total families 11,153 100% Personal care 25,807

Commercial Radio Australia 51 SWAN HILL

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,907,964 population Cereal crops – Wheat for grain – Production (t) 390,737 Infants/primary 1,799 1,661 3,460 7.76% Cereal crops – Rice for grain – Production (t) 7,050 Secondary 1,431 1,387 2,818 6.32% Cereal crops – Barley for grain – Production (t) 291,363 TAFE 227 305 532 1.19% Cereal crops – Sorghum for grain – Production (t) 1,054 University 109 404 513 1.15% Cereal crops – Total for grain – Production (t) 706,167 Total 3,566 3,757 7,323 16.43% Vegetables for human consumption – Tomatoes – 3,878 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 2,407 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 1,050,321 Fully owned 7,383 44.75% Fruit & nuts – Apples – Production (kg) 73,970 Mortgaged 4,449 26.97% Fruit & nuts – Nectarines – Production (kg) 17,074,120 Private rental 3,274 19.84% Fruit & nuts – Peaches – Production (kg) 8,663,390 Housing authority/Not stated 1,265 7.67% Fruit & nuts – Nuts – Total trees (no.) 4,911,063 Other tenure type 128 0.78% Fruit & nuts – All orchard fruit (incl. nuts) – 8,679,076 Total trees (no.) Total dwellings 16,499 100% Fruit & nuts – Grapes – Total area (ha) 7,706 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 545,142 Livestock – Dairy cattle – Total (no.) 68,673 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 40,983 Degree 3,165 7.1% Certificate 9,843 22.08% INTERNET USAGE Total 13,008 29.18% Connection Total Total dwellings Internet accessed from dwelling 11,715 70.39% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,350 26.14% Mortgaged Not stated 577 3.47% Monthly mortgage payment Total dwellings Total 16,642 100% $0 – $449 per month 603 15.03% $450 – $799 per month 699 17.43% BIRTHPLACE BY REGION $800 – $999 per month 526 13.11% Market Region Male Female Total $1,000 – $1,799 per month 1,415 35.28% population $1,800 – $2,399 per month 361 9% Oceania incl. Australia 18,338 18,046 36,384 82.55% $2,400 – $2,999 per month 67 1.67% Europe 362 433 795 1.8% $3,000 – $3,999 per month 46 1.15% Africa & Middle East 171 93 264 0.6% $4,000+ per month 62 1.55% Asia 528 580 1,108 2.51% Not stated 232 5.78% Americas 3 12 15 0.03% Total mortgaged dwellings 4,011 100% Other 2,875 2,635 5,510 12.5% Total 22,277 21,799 44,076 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 920 5.5% 1 vehicle 4,953 29.62% 2+ vehicles 9,958 59.55% Not stated 892 5.33% Total 16,723 100%

52 Commercial Radio Market Profiles WANGARATTA 102.1 EDGE FM • 1566 3NE

Station Name 102.1 EDGE FM 1566 3NE Call Sign 3NNN 3NE Frequency 102.1 MHz 1566 kHz Network Ace Radio Broadcasters Ace Radio Broadcasters Address PO Box 449, Wangaratta, VIC 3676 PO Box 449, Wangaratta, VIC 3676 Phone 03 5722 1566 03 5722 1566 Fax - - Email [email protected] [email protected] Web Address edge1021.com.au 3ne.com.au Description of Content/Format Adult Contemporary News, Talk, Information & Classic Hits Demographic Profile of Station Audience 18-35 30+

Commercial Radio Australia 53 WANGARATTA

Wangaratta is located on the Hume Highway, just 2.5 hours from Melbourne, in the northeast of Victoria, and about 40 minutes southwest of Albury. Covering an area from Holbrook in NSW to Euroa in Victoria and from Shepparton in the west to Falls Creek in the east.

3NE (1566 AM) was established in 1954 and EDGE FM (102.1 FM) was established in 1996. The station has offices in Albury/Wodonga and Wangaratta.

In comparison to the 2011 census, the population has increased by 2.17% to 100,832. 60% of the population is aged over 40 years. The birthplace for 85% of the population was Oceania including Australia.

Of the 17,178 people attending an educational institution, 46% were either in infants or primary, 36% were attending a secondary educational institution, 8% attending University or another tertiary institution and 9% attending TAFE. Of the 38,282 people who already have a tertiary qualification, 30% have a degree and 70% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (38,998) in the Wangaratta licence area, 42% of dwellings are owned outright and 32% are mortgaged. Private rental properties represented 19% of total dwellings.

25% of the total households (38,687) in the Wangaratta area have a household income range between $21,000 – $41,999pa; 18% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 19% over $104,000pa.

All major banks, car dealers, fast-food restaurants, hardware/home improvement, insurance and finance companies, and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE Vineyards and wineries, dairies, and forestry dominate the region. The Milawa and Rutherglen districts produce wine and are famous for their fine reds. The Milawa district is home to the world-renowned Brown Brothers wines. There are almost 2 thousand hectares of grapes in the region. There are over 54 thousand dairy and 192 thousand beef cattle supported within the region.

Irrigated farmlands near the rivers grow stone fruits, with the foothills catering for apples, pears, walnuts, chestnuts and a proliferation of berry farms totalling over 558 thousand orchard trees. A variety of crops such as wheat and canola are also grown. Over 282 thousand tonnes of wheat for grain and 371 thousand tonnes of cereal for grain were produced. The farms in the district support over 691 thousand sheep and lambs.

EMPLOYMENT The majority (55%) of the labour force is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Retail and manufacturing are significant sources of employment in this region. In the textiles industry, Wangaratta is home to Bruck Textiles and Woollen Mills, while manufacturing for water filtration systems and heavy engineering support a large forestry and farming industry.

54 Commercial Radio Market Profiles WANGARATTA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 15,003 33.59% 10+ years 43,667 45,864 89,531 88.79% Technicians & trade workers/ 11,545 25.85% 0-9 years 5,801 5,500 11,301 11.21% Community & personal service workers 10-17 years 4,709 4,591 9,300 9.22% Clerical & administrative workers 4,754 10.64% 18-24 years 3,246 2,963 6,209 6.16% Sales workers 3,983 8.92% 25-39 years 6,555 7,328 13,883 13.77% Machinery operators & drivers/Labourers 8,734 19.56% 40-54 years 9,847 10,460 20,307 20.14% Not stated 642 1.44% 55-64 years 7,810 8,113 15,923 15.79% Total 44,661 100% 65-74 years 6,814 6,758 13,572 13.46% 75+ years 4,686 5,651 10,337 10.25% INDUSTRY Total 2011 population 48,620 50,068 98,688 Industry Total Workforce Total 2016 population 49,468 51,364 100,832 100% Agriculture, forestry & fishing 4,502 10.18% % change 2011-2016 2.17% Mining 106 0.24% Manufacturing/Electricity, gas, water & 8,376 18.95% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 8,962 20.27% Employment classification Total Labour force Accommodation & food services Full-time employed 25,727 54.72% Transport, postal & warehousing/ 1,977 4.47% Part-time employed 16,066 34.17% Information, media & communications Not stated employed 3,075 6.54% Financial & insurance services/ 2,327 5.26% Rental hiring & real estate services/ Unemployed 2,150 4.57% Administration & support services Total labour force 47,018 100% Professional scientific & technical services 1,569 3.55% Public administration & safety 2,742 6.2% HOUSEHOLD INCOME Education & training/Health care & 9,811 22.19% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 540 1.22% $0 – $7,749 638 1.65% Other services 1,491 3.37% $7,750 – $20,999 2,307 5.96% Not stated 1,806 4.09% $21,000 – $41,999 9,688 25.04% Total 44,209 100% $42,000 – $77,999 10,039 25.95% $78,000 – $103,999 4,226 10.92% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 3,282 8.48% Product or service $000’s (pa) $130,000 – $155,999 1,874 4.84% Food & non-alcoholic beverages 500,415 $160,000 – $181,999 890 2.3% Alcoholic beverages 66,721 $182,000 – $207,999 566 1.46% Clothing & footwear 95,107 $208,000+ 898 2.32% Household furnishings & equipment 113,350 Not stated 4,279 11.06% Furniture & floor covering 34,869 Total households 38,687 100% Household appliances 28,421 Household services & operation 86,409 FAMILY STRUCTURE Medical care & health expenses 162,760 Type of family Total Total families Motor vehicle purchase 112,043 Couple families – Children 9,823 36.75% Motor vehicle running costs 303,379 Couple families – No children 12,951 48.45% Recreation 348,456 Single parents 3,758 14.06% Recreational & educational equipment 85,320 Other families 199 0.74% Holidays 158,013 Total families 26,731 100% Personal care 60,981

Commercial Radio Australia 55 WANGARATTA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 709,760 population Cereal crops – Wheat for grain – Production (t) 282,499 Infants/primary 4,032 3,931 7,963 7.9% Cereal crops – Rice for grain – Production (t) 0 Secondary 3,136 3,133 6,269 6.22% Cereal crops – Barley for grain – Production (t) 73,447 TAFE 693 845 1,538 1.53% Cereal crops – Sorghum for grain – Production (t) 127 University 336 1,072 1,408 1.4% Cereal crops – Total for grain – Production (t) 371,537 Total 8,197 8,981 17,178 17.04% Vegetables for human consumption – Tomatoes – 147 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 611 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 8,870 Fully owned 16,332 41.88% Fruit & nuts – Apples – Production (kg) 3,368,958 Mortgaged 12,427 31.87% Fruit & nuts – Nectarines – Production (kg) 512,833 Private rental 7,462 19.13% Fruit & nuts – Peaches – Production (kg) 3,101,368 Housing authority/Not stated 2,463 6.32% Fruit & nuts – Nuts – Total trees (no.) 71,246 Other tenure type 314 0.81% Fruit & nuts – All orchard fruit (incl. nuts) – 558,119 Total trees (no.) Total dwellings 38,998 100% Fruit & nuts – Grapes – Total area (ha) 2,762 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 691,792 Livestock – Dairy cattle – Total (no.) 54,055 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 192,507 Degree 11,434 11.34% Certificate 26,848 26.63% INTERNET USAGE Total 38,282 37.97% Connection Total Total dwellings Internet accessed from dwelling 30,030 76.59% MORTGAGE PAYMENTS Internet not accessed from dwelling 8,002 20.41% Mortgaged Not stated 1,178 3% Monthly mortgage payment Total dwellings Total 39,210 100% $0 – $449 per month 972 8.37% $450 – $799 per month 1,070 9.21% BIRTHPLACE BY REGION $800 – $999 per month 1,146 9.86% Market Region Male Female Total $1,000 – $1,799 per month 5,279 45.44% population $1,800 – $2,399 per month 1,598 13.76% Oceania incl. Australia 41,749 43,163 84,912 85.08% $2,400 – $2,999 per month 519 4.47% Europe 2,034 2,137 4,171 4.18% $3,000 – $3,999 per month 290 2.5% Africa & Middle East 64 41 105 0.11% $4,000+ per month 173 1.49% Asia 321 511 832 0.83% Not stated 570 4.91% Americas 46 51 97 0.1% Total mortgaged dwellings 11,617 100% Other 4,765 4,922 9,687 9.71% Total 48,979 50,825 99,804 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,800 4.59% 1 vehicle 12,516 31.94% 2+ vehicles 23,130 59.03% Not stated 1,737 4.43% Total 39,183 100%

56 Commercial Radio Market Profiles WARRAGUL GIPPSLAND’S HIT 94.3 • 531 3GG FOREVER CLASSIC

Station Name Gippsland’s Hit 94.3 531 3GG Forever Classic Call Sign 3SEA 3GG Frequency 94.3 MHz 531 kHz Network Southern Cross Austereo Capital Radio Network Address PO Box 531, Warragul, VIC 3820 PO Box 1053, Warragul, VIC 3820 Phone 03 5622 2535 03 5622 2531 Fax - - Email [email protected] [email protected] Web Address hit.com.au/gippsland 3gg.com.au Description of Content/Format Hot Adult Contemporary 70s, 80s & 90s Music Demographic Profile of Station Audience 16-39 40+

Commercial Radio Australia 57 WARRAGUL

Gippsland lies to the east of Melbourne. Two radio stations service the Gippsland area, 3GG AM and Gippsland’s Hit 94.3. Covering the rich South Gippsland region, the backbone of Victoria’s dairy industry as well as popular destinations such as Phillip Island, with the beaches to the south and east, snowfields, and many tourist attractions, the area enjoys significant traffic from Melbourne as well as increases in population in season. The region has a large and growing population, in excess of 250,000 people, making it one of the major Victorian regional markets.

In comparison to the 2011 census, the population of the radio licence area of Warragul has increased by 7.88% to 252,898. Over 50% of the population is aged over 40 years. The birthplace for 82% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 46,428 people attending an educational institution, 46% were either in infants or primary, 34% were attending a secondary educational institution, 12% attending University or another tertiary institution and 9% attending TAFE. Of the 93,379 people who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification.

There is a high level of ownership in the area. Of the total dwellings in Warragul, 37% of dwellings are owned outright and 37% are mortgaged. Private rental properties represent 20% of total dwellings.

24% of the total households (93,411) in the Warragul region have a household income range between $21,000 – $41,999pa; 25% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 22% over $104,000pa.

All major banks, car dealers, fast-food restaurants, supermarkets and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE Gippsland is one of Australia’s most important dairy regions. There are over 390 thousand dairy cattle and 293 thousand beef cattle. The farms in the region support over 232 thousand sheep and lambs. Over 6.6 million kilograms of apples were produced within the region.

EMPLOYMENT The majority (54%) of the labour force of 116,485 is employed full time. The main industries of employment are: • Manufacturing/Electricity Gas Water and Waste Services/Construction; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Much of the Gippsland area is farmland. Agriculture is a major source of employment in the region.

58 Commercial Radio Market Profiles WARRAGUL

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 30,333 27.96% 10+ years 106,713 113,241 219,954 86.97% Technicians & trade workers/ 30,837 28.43% 0-9 years 16,932 16,012 32,944 13.03% Community & personal service workers 10-17 years 12,245 12,082 24,327 9.62% Clerical & administrative workers 13,253 12.22% 18-24 years 9,725 9,338 19,063 7.54% Sales workers 10,628 9.8% 25-39 years 21,033 22,892 43,925 17.37% Machinery operators & drivers/Labourers 21,646 19.95% 40-54 years 23,850 25,279 49,129 19.43% Not stated 1,781 1.64% 55-64 years 16,848 17,874 34,722 13.73% Total 108,478 100% 65-74 years 14,204 14,769 28,973 11.46% 75+ years 8,808 11,007 19,815 7.84% INDUSTRY Total 2011 population 115,263 119,162 234,425 Industry Total Workforce Total 2016 population 123,645 129,253 252,898 100% Agriculture, forestry & fishing 7,515 7.01% % change 2011-2016 7.88% Mining 829 0.77% Manufacturing/Electricity, gas, water & 23,878 22.28% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 20,928 19.53% Employment classification Total Labour force Accommodation & food services Full-time employed 62,565 53.71% Transport, postal & warehousing/ 5,281 4.93% Part-time employed 39,162 33.62% Information, media & communications Not stated employed 6,897 5.92% Financial & insurance services/ 6,106 5.7% Rental hiring & real estate services/ Unemployed 7,861 6.75% Administration & support services Total labour force 116,485 100% Professional scientific & technical services 4,333 4.04% Public administration & safety 5,749 5.37% HOUSEHOLD INCOME Education & training/Health care & 21,783 20.33% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,566 1.46% $0 – $7,749 1,856 1.99% Other services 4,374 4.08% $7,750 – $20,999 5,636 6.03% Not stated 4,815 4.49% $21,000 – $41,999 22,128 23.69% Total 107,157 100% $42,000 – $77,999 23,271 24.91% $78,000 – $103,999 10,624 11.37% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 8,351 8.94% Product or service $000’s (pa) $130,000 – $155,999 4,776 5.11% Food & non-alcoholic beverages 1,213,899 $160,000 – $181,999 2,480 2.65% Alcoholic beverages 161,089 $182,000 – $207,999 1,746 1.87% Clothing & footwear 234,088 $208,000+ 2,816 3.01% Household furnishings & equipment 266,771 Not stated 9,727 10.41% Furniture & floor covering 81,200 Total households 93,411 100% Household appliances 67,478 Household services & operation 205,957 FAMILY STRUCTURE Medical care & health expenses 389,699 Type of family Total Total families Motor vehicle purchase 263,281 Couple families – Children 27,267 40.79% Motor vehicle running costs 738,341 Couple families – No children 27,858 41.67% Recreation 842,568 Single parents 11,170 16.71% Recreational & educational equipment 205,712 Other families 554 0.83% Holidays 380,322 Total families 66,849 100% Personal care 148,187

Commercial Radio Australia 59 WARRAGUL

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 462,285 population Cereal crops – Wheat for grain – Production (t) 1,562 Infants/primary 10,727 10,418 21,145 8.36% Cereal crops – Rice for grain – Production (t) 0 Secondary 7,831 7,894 15,725 6.22% Cereal crops – Barley for grain – Production (t) 358 TAFE 1,830 2,314 4,144 1.64% Cereal crops – Sorghum for grain – Production (t) 113 University 1,686 3,728 5,414 2.14% Cereal crops – Total for grain – Production (t) 2,269 Total 22,074 24,354 46,428 18.36% Vegetables for human consumption – Tomatoes – 11,190 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 6,526 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 2,919 Fully owned 34,068 36.35% Fruit & nuts – Apples – Production (kg) 6,614,270 Mortgaged 34,470 36.77% Fruit & nuts – Nectarines – Production (kg) 38 Private rental 19,131 20.41% Fruit & nuts – Peaches – Production (kg) 3,572 Housing authority/Not stated 5,359 5.72% Fruit & nuts – Nuts – Total trees (no.) 1,294 Other tenure type 705 0.75% Fruit & nuts – All orchard fruit (incl. nuts) – 269,250 Total trees (no.) Total dwellings 93,733 100% Fruit & nuts – Grapes – Total area (ha) 87 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 232,880 Livestock – Dairy cattle – Total (no.) 390,666 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 293,419 Degree 24,832 9.82% Certificate 68,547 27.1% INTERNET USAGE Total 93,379 36.92% Connection Total Total dwellings Internet accessed from dwelling 75,265 79.71% MORTGAGE PAYMENTS Internet not accessed from dwelling 16,491 17.47% Mortgaged Not stated 2,663 2.82% Monthly mortgage payment Total dwellings Total 94,419 100% $0 – $449 per month 2,444 7.35% $450 – $799 per month 2,868 8.62% BIRTHPLACE BY REGION $800 – $999 per month 2,760 8.3% Market Region Male Female Total $1,000 – $1,799 per month 13,989 42.05% population $1,800 – $2,399 per month 6,066 18.24% Oceania incl. Australia 99,640 103,410 203,050 81.65% $2,400 – $2,999 per month 1,774 5.33% Europe 7,587 8,044 15,631 6.29% $3,000 – $3,999 per month 1,192 3.58% Africa & Middle East 447 518 965 0.39% $4,000+ per month 629 1.89% Asia 1,758 2,326 4,084 1.64% Not stated 1,543 4.64% Americas 164 138 302 0.12% Total mortgaged dwellings 33,265 100% Other 12,053 12,585 24,638 9.91% Total 121,649 127,021 248,670 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,539 4.82% 1 vehicle 30,532 32.4% 2+ vehicles 55,403 58.79% Not stated 3,764 3.99% Total 94,238 100%

60 Commercial Radio Market Profiles WARRNAMBOOL 95.3 COAST FM • 94.5 3YB FM

Station Name 95.3 Coast FM 94.5 3YB FM Call Sign 3YFM 3YB Frequency 95.3 MHz 882 kHz Network ACE Radio Broadcasters ACE Radio Broadcasters Address PO Box 485, Warrnambool, VIC 3280 95 Timor St, Warrnambool, VIC 3280 Phone 03 5564 3888 03 5564 3888 Fax 03 5664 3800 03 5664 3800 Email [email protected] [email protected] Web Address coast.com.au 3yb.com.au Description of Content/Format Hit Music, Local & National News News, Sport, Talkback & Music Demographic Profile of Station Audience 18-35 35+

Commercial Radio Australia 61 WARRNAMBOOL

Warrnambool, located on the rugged Shipwreck Coast in the southwest of Victoria, is about 250 kilometres west of Melbourne on the Princes Highway. The city is located between the Merri and Hopkins Rivers and bounded on a third side by the ocean and spectacular beaches at the western end of the Great Ocean Road. The picturesque coastline around Warrnambool attracts visitors and holidaymakers throughout the year.

In comparison to the 2011 census, the population of the radio licence area of Warrnambool has increased by 2.1% to 61,986. Over 50% of the population is aged over 40 years. The birthplace for 87% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Warrnambool’s main education centres include Deakin University (Warrnambool Campus), the South West Institute of TAFE, government and private primary and secondary schools, and pre-school centres. Of the 11,734 people attending an educational institution, 45% were either in infants or primary, 36% were attending a secondary educational institution, 11% attending University or another tertiary institution, and 9% attending TAFE. Of the 22,558 people who already have a tertiary qualification, 32% have a degree and 68% have a certificate, diploma or another tertiary qualification.

Like many regional centres, Warrnambool has a relatively high proportion of children and teenagers; 42% of families have children. Many people are attracted to Warrnambool’s appeal as a stable coastal city. The stability of the area is reflected in the large number of homes that are owned outright. Of the total dwellings in Warrnambool, 38% of dwellings are owned outright and 33% are mortgaged. Private rental properties represented 22% of total dwellings.

22% of the total households (22,898) in Warrnambool have a household income range between $21,000 – $41,999pa; 25% between $42,000 – $77,999pa; 12% between $78,000 – $103,999pa; and 23% over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE Warrnambool is a comprehensive regional service centre. Major industries and services include retail, tourism, education and health, dairy and meat processing, clothing manufacture, building and construction.

Warrnambool has a strong dairy industry; there are over 227 thousand dairy cattle and over 172 thousand beef cattle. The district also produces some wool, being on the southern edge of Victoria’s wool producing Western Districts. The farms in the district support over 1.1 million sheep and lambs.

EMPLOYMENT The majority (55%) of the labour force of 30,716 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

A strong farming community surrounds Warrnambool. Dairy farming is relatively labour intensive and employs a large proportion of the local workforce. Warrnambool also supports a number of manufacturing industries.

62 Commercial Radio Market Profiles WARRNAMBOOL

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 10,205 34.85% 10+ years 26,493 27,936 54,429 87.81% Technicians & trade workers/ 6,880 23.5% 0-9 years 3,927 3,630 7,557 12.19% Community & personal service workers 10-17 years 3,198 3,144 6,342 10.23% Clerical & administrative workers 2,907 9.93% 18-24 years 2,546 2,340 4,886 7.88% Sales workers 2,811 9.6% 25-39 years 4,906 5,203 10,109 16.31% Machinery operators & drivers/Labourers 6,027 20.58% 40-54 years 6,090 6,484 12,574 20.29% Not stated 450 1.54% 55-64 years 4,364 4,506 8,870 14.31% Total 29,280 100% 65-74 years 3,347 3,418 6,765 10.91% 75+ years 2,042 2,841 4,883 7.88% INDUSTRY Total 2011 population 29,916 30,797 60,713 Industry Total Workforce Total 2016 population 30,420 31,566 61,986 100% Agriculture, forestry & fishing 4,427 15.26% % change 2011-2016 2.1% Mining 74 0.26% Manufacturing/Electricity, gas, water & 4,806 16.56% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 5,880 20.26% Employment classification Total Labour force Accommodation & food services Full-time employed 16,821 54.76% Transport, postal & warehousing/ 1,242 4.28% Part-time employed 10,540 34.31% Information, media & communications Not stated employed 1,968 6.41% Financial & insurance services/ 1,251 4.31% Rental hiring & real estate services/ Unemployed 1,387 4.52% Administration & support services Total labour force 30,716 100% Professional scientific & technical services 1,016 3.5% Public administration & safety 1,365 4.7% HOUSEHOLD INCOME Education & training/Health care & 6,571 22.64% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 333 1.15% $0 – $7,749 410 1.79% Other services 928 3.2% $7,750 – $20,999 1,360 5.94% Not stated 1,126 3.88% $21,000 – $41,999 5,052 22.06% Total 29,019 100% $42,000 – $77,999 5,740 25.07% $78,000 – $103,999 2,754 12.03% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,157 9.42% Product or service $000’s (pa) $130,000 – $155,999 1,272 5.56% Food & non-alcoholic beverages 294,248 $160,000 – $181,999 611 2.67% Alcoholic beverages 39,147 $182,000 – $207,999 471 2.06% Clothing & footwear 56,128 $208,000+ 722 3.15% Household furnishings & equipment 64,981 Not stated 2,349 10.26% Furniture & floor covering 19,658 Total households 22,898 100% Household appliances 16,402 Household services & operation 49,447 FAMILY STRUCTURE Medical care & health expenses 94,649 Type of family Total Total families Motor vehicle purchase 65,620 Couple families – Children 6,646 41.51% Motor vehicle running costs 179,723 Couple families – No children 6,865 42.88% Recreation 203,506 Single parents 2,333 14.57% Recreational & educational equipment 49,568 Other families 166 1.04% Holidays 91,839 Total families 16,010 100% Personal care 35,903

Commercial Radio Australia 63 WARRNAMBOOL

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 491,220 population Cereal crops – Wheat for grain – Production (t) 43,011 Infants/primary 2,704 2,564 5,268 8.5% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,069 2,115 4,184 6.75% Cereal crops – Barley for grain – Production (t) 12,560 TAFE 409 611 1,020 1.65% Cereal crops – Sorghum for grain – Production (t) 0 University 383 879 1,262 2.04% Cereal crops – Total for grain – Production (t) 61,481 Total 5,565 6,169 11,734 18.93% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 263 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 8,780 38.24% Fruit & nuts – Apples – Production (kg) 5,075 Mortgaged 7,499 32.66% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 4,997 21.76% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 1,502 6.54% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 184 0.8% Fruit & nuts – All orchard fruit (incl. nuts) – 494 Total trees (no.) Total dwellings 22,962 100% Fruit & nuts – Grapes – Total area (ha) 21 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,110,984 Livestock – Dairy cattle – Total (no.) 227,370 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 172,897 Degree 7,278 11.74% Certificate 15,280 24.65% INTERNET USAGE Total 22,558 36.39% Connection Total Total dwellings Internet accessed from dwelling 18,015 77.76% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,521 19.51% Mortgaged Not stated 632 2.73% Monthly mortgage payment Total dwellings Total 23,168 100% $0 – $449 per month 624 8.96% $450 – $799 per month 559 8.03% BIRTHPLACE BY REGION $800 – $999 per month 567 8.14% Market Region Male Female Total $1,000 – $1,799 per month 3,052 43.83% population $1,800 – $2,399 per month 1,186 17.03% Oceania incl. Australia 26,348 27,176 53,524 87.14% $2,400 – $2,999 per month 303 4.35% Europe 659 750 1,409 2.29% $3,000 – $3,999 per month 188 2.7% Africa & Middle East 40 44 84 0.14% $4,000+ per month 145 2.08% Asia 400 394 794 1.29% Not stated 340 4.88% Americas 26 25 51 0.08% Total mortgaged dwellings 6,964 100% Other 2,656 2,902 5,558 9.05% Total 30,129 31,291 61,420 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,009 4.37% 1 vehicle 7,136 30.93% 2+ vehicles 13,988 60.62% Not stated 942 4.08% Total 23,075 100%

64 Commercial Radio Market Profiles VICTORIA

DATA TABLES DATA TABLE INDEX

2016 CENSUS OF POPULATION & HOUSING Motor vehicles xxi Age – All People, Males, Females i Motor vehicle purchase Family structure iv Motor vehicle fuel, lubricants & additives Birthplace – All People, Males, Females v Vehicle registration & insurance Employment viii Motor vehicle parts & accessories Labour force Motor vehicle batteries Occupation Tyres & tubes Industry Vehicle charges Other xii Transport xxii Household income Public transport fares Dwelling tenure type Taxi fares Ride sharing services 2016 HOUSEHOLD EXPENDITURE SURVEY Airfares Mortgage payment xv Audio & video xxiii Food & beverages xvi Audio visual equipment & parts Televisions Food & non-alcoholic beverages Pay TV fees Bakery products, flour & cereals Home computer equipment Meat (excl. fish & seafood) Games consoles Fish & seafood Computer games & computer software Dairy products Entertainment media xxiv Fruit & nuts Vegetables Media streaming services Confectionery Audio content – Physical, Digital Non-alcoholic beverages Film & television content – Physical, Digital Meals out & fast food Recreation xxv Prepared cat food Books, newspapers, magazines & other printed material Prepared dog food Recreation Beer Recreational & educational equipment Wine Sports fees & charges Spirits Clubs & association subscriptions Other alcoholic beverages Music concert fees & charges Clothing & footwear xviii Health & fitness studio charges Holidays xxvi Clothing Holidays – Australia, Overseas Footwear Other accommodation charges – Australia, Overseas Household furnishings & equipment xix Other package tours – Australia, Overseas Furniture & floor coverings Personal Care xxvii Blankets, linen & furnishings Personal care Household appliances Oral hygiene products Glassware, tableware, cutlery & utensils Feminine hygiene products Tools & other durables Toiletries & cosmetics Household services & operation Haircare products Medical & health xx Fragrances Medical care & health expenses Hair services Accident & health insurance Insurance xxviii Health practitioners’ fees House & contents insurance Medicines, pharmaceutical products & therapeutic appliances Accident & health insurance Other medical care & health expenses Vehicle registration & insurance Travel insurance Hospital, medical & dental insurance 66 Commercial Radio Market Profiles 2016 CENSUS OF POPULATION & HOUSING

AGE – ALL PEOPLE ALL PEOPLE Area All People Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+

BALLARAT 147,322 128,704 18,618 14,234 12,720 25,327 29,632 19,939 16,096 10,756

BENDIGO 229,360 201,805 27,555 21,642 17,772 36,094 45,218 33,398 27,346 20,335

COLAC 54,766 48,271 6,495 5,334 3,596 8,066 11,159 8,577 6,821 4,718

GEELONG 527,531 447,910 79,621 50,934 44,813 121,008 103,969 57,341 41,567 28,278

HAMILTON 47,203 41,745 5,458 4,666 2,958 6,695 9,827 7,473 5,891 4,235

HORSHAM 63,820 56,683 7,137 5,819 4,056 9,524 12,526 9,869 8,107 6,782

MARYBOROUGH 179,658 157,811 21,847 16,839 14,468 29,115 35,531 25,982 20,951 14,925

MELBOURNE 4,422,340 3,862,218 560,122 392,065 438,321 1,049,141 897,134 475,827 342,485 267,245

MILDURA 63,020 54,845 8,175 6,441 5,063 11,281 12,257 8,513 6,514 4,776

SALE 144,048 127,047 17,001 13,231 10,492 23,592 27,511 21,456 18,324 12,441

SHEPPARTON 191,351 168,492 22,859 18,473 13,367 29,590 37,088 27,936 24,120 17,918

SWAN HILL 44,572 39,295 5,277 4,271 2,955 6,753 8,518 6,820 5,394 4,584

WANGARATTA 100,832 89,531 11,301 9,300 6,209 13,883 20,307 15,923 13,572 10,337

WARRAGUL 252,898 219,954 32,944 24,327 19,063 43,925 49,129 34,722 28,973 19,815

WARRNAMBOOL 61,986 54,429 7,557 6,342 4,886 10,109 12,574 8,870 6,765 4,883

i Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

AGE – MALES MALES Area All Males Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+

BALLARAT 72,333 62,747 9,586 7,356 6,463 12,364 14,328 9,700 7,997 4,539

BENDIGO 113,080 98,855 14,225 11,088 9,214 17,523 21,921 16,479 13,659 8,971

COLAC 27,555 24,146 3,409 2,813 1,875 4,062 5,522 4,253 3,541 2,080

GEELONG 260,365 219,279 41,086 26,184 23,196 59,341 51,176 27,559 19,961 11,862

HAMILTON 23,428 20,568 2,860 2,416 1,587 3,190 4,830 3,681 3,018 1,846

HORSHAM 32,011 28,287 3,724 2,977 2,192 4,860 6,162 5,018 4,148 2,930

MARYBOROUGH 88,407 77,126 11,281 8,561 7,442 14,148 17,211 12,784 10,403 6,577

MELBOURNE 2,169,107 1,881,833 287,274 200,829 221,893 518,065 436,818 229,107 162,555 112,566

MILDURA 31,279 27,047 4,232 3,280 2,615 5,530 5,995 4,312 3,307 2,008

SALE 71,139 62,372 8,767 6,674 5,469 11,704 13,280 10,446 9,294 5,505

SHEPPARTON 95,202 83,452 11,750 9,552 7,101 14,386 18,141 13,775 12,210 8,287

SWAN HILL 22,415 19,648 2,767 2,246 1,617 3,334 4,267 3,491 2,730 1,963

WANGARATTA 49,468 43,667 5,801 4,709 3,246 6,555 9,847 7,810 6,814 4,686

WARRAGUL 123,645 106,713 16,932 12,245 9,725 21,033 23,850 16,848 14,204 8,808

WARRNAMBOOL 30,420 26,493 3,927 3,198 2,546 4,906 6,090 4,364 3,347 2,042

ii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

AGE – FEMALES FEMALES Area All Females Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+

BALLARAT 74,989 65,957 9,032 6,878 6,257 12,963 15,304 10,239 8,099 6,217

BENDIGO 116,280 102,950 13,330 10,554 8,558 18,571 23,297 16,919 13,687 11,364

COLAC 27,211 24,125 3,086 2,521 1,721 4,004 5,637 4,324 3,280 2,638

GEELONG 267,166 228,631 38,535 24,750 21,617 61,667 52,793 29,782 21,606 16,416

HAMILTON 23,775 21,177 2,598 2,250 1,371 3,505 4,997 3,792 2,873 2,389

HORSHAM 31,809 28,396 3,413 2,842 1,864 4,664 6,364 4,851 3,959 3,852

MARYBOROUGH 91,251 80,685 10,566 8,278 7,026 14,967 18,320 13,198 10,548 8,348

MELBOURNE 2,253,233 1,980,385 272,848 191,236 216,428 531,076 460,316 246,720 179,930 154,679

MILDURA 31,741 27,798 3,943 3,161 2,448 5,751 6,262 4,201 3,207 2,768

SALE 72,909 64,675 8,234 6,557 5,023 11,888 14,231 11,010 9,030 6,936

SHEPPARTON 96,149 85,040 11,109 8,921 6,266 15,204 18,947 14,161 11,910 9,631

SWAN HILL 22,157 19,647 2,510 2,025 1,338 3,419 4,251 3,329 2,664 2,621

WANGARATTA 51,364 45,864 5,500 4,591 2,963 7,328 10,460 8,113 6,758 5,651

WARRAGUL 129,253 113,241 16,012 12,082 9,338 22,892 25,279 17,874 14,769 11,007

WARRNAMBOOL 31,566 27,936 3,630 3,144 2,340 5,203 6,484 4,506 3,418 2,841

iii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

FAMILY STRUCTURE

Area Couple families – with children Couple families – no children Single parents Other families Total families

BALLARAT 15,514 15,388 6,416 408 37,726

BENDIGO 23,429 26,342 9,729 631 60,131

COLAC 5,723 6,342 1,933 138 14,136

GEELONG 68,524 47,579 22,065 1,561 139,729

HAMILTON 4,884 5,803 1,690 90 12,467

HORSHAM 6,126 7,974 2,278 164 16,542

MARYBOROUGH 18,281 20,249 7,977 543 47,050

MELBOURNE 559,934 399,541 173,375 20,518 1,153,368

MILDURA 6,361 6,665 2,815 182 16,023

SALE 14,102 17,123 6,118 334 37,677

SHEPPARTON 19,126 22,293 7,646 376 49,441

SWAN HILL 4,326 5,245 1,461 121 11,153

WANGARATTA 9,823 12,951 3,758 199 26,731

WARRAGUL 27,267 27,858 11,170 554 66,849

WARRNAMBOOL 6,646 6,865 2,333 166 16,010

iv Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – ALL PEOPLE ALL PEOPLE Area Total – Oceania Total – Africa & Total – population Total – Europe Total – Asia Total – Americas Total – Other incl. Australia Middle East

BALLARAT 123,585 5,525 300 2,283 225 12,573 144,491

BENDIGO 194,998 6,633 417 3,288 233 21,119 226,688

COLAC 46,401 1,857 87 301 63 4,993 53,702

GEELONG 366,361 31,396 7,670 58,632 1,427 49,149 514,635

HAMILTON 40,599 1,252 107 393 32 4,370 46,753

HORSHAM 55,409 1,386 111 896 37 5,376 63,215

MARYBOROUGH 151,835 5,668 391 2,795 207 16,505 177,401

MELBOURNE 2,749,921 332,945 123,346 627,131 19,193 444,110 4,296,646

MILDURA 50,448 1,746 672 1,660 20 7,497 62,043

SALE 117,073 7,548 371 1,865 144 14,724 141,725

SHEPPARTON 156,314 6,284 1,901 3,292 166 20,101 188,058

SWAN HILL 36,384 795 264 1,108 15 5,510 44,076

WANGARATTA 84,912 4,171 105 832 97 9,687 99,804

WARRAGUL 203,050 15,631 965 4,084 302 24,638 248,670

WARRNAMBOOL 53,524 1,409 84 794 51 5,558 61,420

v Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – MALES MALES Area Male – Oceania Male – Africa & Male – population Male – Europe Male – Asia Male – Americas Male – Other incl. Australia Middle East

BALLARAT 60,438 2,693 173 1,029 116 6,049 70,498

BENDIGO 96,169 3,284 237 1,497 106 10,477 111,770

COLAC 23,325 898 58 128 15 2,561 26,985

GEELONG 180,493 15,469 4,223 28,879 656 24,137 253,857

HAMILTON 20,183 580 64 145 14 2,150 23,136

HORSHAM 27,984 668 70 392 15 2,637 31,766

MARYBOROUGH 74,702 2,855 219 1,295 99 8,153 87,323

MELBOURNE 1,355,139 163,957 66,354 295,539 8,993 217,019 2,107,001

MILDURA 24,917 877 411 806 9 3,837 30,857

SALE 58,072 3,639 200 832 61 7,283 70,087

SHEPPARTON 77,904 3,064 1,089 1,472 75 10,034 93,638

SWAN HILL 18,338 362 171 528 3 2,875 22,277

WANGARATTA 41,749 2,034 64 321 46 4,765 48,979

WARRAGUL 99,640 7,587 447 1,758 164 12,053 121,649

WARRNAMBOOL 26,348 659 40 400 26 2,656 30,129

vi Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – FEMALES FEMALES Area Female – Oceania Female – Africa & Female – population Female – Europe Female – Asia Female – Americas Female – Other incl. Australia Middle East

BALLARAT 63,147 2,832 127 1,254 109 6,524 73,993

BENDIGO 98,829 3,349 180 1,791 127 10,642 114,918

COLAC 23,076 959 29 173 48 2,432 26,717

GEELONG 185,868 15,927 3,447 29,753 771 25,012 260,778

HAMILTON 20,416 672 43 248 18 2,220 23,617

HORSHAM 27,425 718 41 504 22 2,739 31,449

MARYBOROUGH 77,133 2,813 172 1,500 108 8,352 90,078

MELBOURNE 1,394,782 168,988 56,992 331,592 10,200 227,091 2,189,645

MILDURA 25,531 869 261 854 11 3,660 31,186

SALE 59,001 3,909 171 1,033 83 7,441 71,638

SHEPPARTON 78,410 3,220 812 1,820 91 10,067 94,420

SWAN HILL 18,046 433 93 580 12 2,635 21,799

WANGARATTA 43,163 2,137 41 511 51 4,922 50,825

WARRAGUL 103,410 8,044 518 2,326 138 12,585 127,021

WARRNAMBOOL 27,176 750 44 394 25 2,902 31,291

vii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT LABOUR FORCE

Area Full-time employed Part-time employed Not stated employed Unemployed Total labour force

BALLARAT 36,659 24,119 4,019 4,572 69,369

BENDIGO 56,516 36,751 6,247 6,059 105,573

COLAC 14,348 9,141 1,704 1,013 26,206

GEELONG 146,213 80,728 12,975 18,045 257,961

HAMILTON 12,169 7,682 1,544 1,083 22,478

HORSHAM 16,410 9,708 1,816 1,400 29,334

MARYBOROUGH 43,715 29,251 4,774 5,037 82,777

MELBOURNE 1,308,656 691,857 102,173 153,098 2,255,784

MILDURA 16,080 8,703 1,718 2,033 28,534

SALE 33,247 21,628 4,076 4,645 63,596

SHEPPARTON 48,328 27,924 5,591 4,619 86,462

SWAN HILL 11,468 6,222 1,276 884 19,850

WANGARATTA 25,727 16,066 3,075 2,150 47,018

WARRAGUL 62,565 39,162 6,897 7,861 116,485

WARRNAMBOOL 16,821 10,540 1,968 1,387 30,716

viii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT OCCUPATION

Technicians & trade Clerical & Managers/ Machinery operators Area workers/Community & administrative Sales workers Not stated Total Professionals & drivers/Labourers personal service workers workers

BALLARAT 21,361 17,368 7,848 6,260 10,861 1,003 64,701

BENDIGO 33,029 25,633 11,044 9,362 19,134 1,427 99,629

COLAC 9,018 6,010 2,206 1,945 5,548 446 25,173

GEELONG 74,425 62,125 32,413 23,744 43,108 4,040 239,855

HAMILTON 7,603 5,087 2,033 1,714 4,622 329 21,388

HORSHAM 10,304 6,679 2,675 2,324 5,630 373 27,985

MARYBOROUGH 25,727 20,426 8,872 7,238 14,390 1,154 77,807

MELBOURNE 806,554 479,653 291,612 203,919 285,861 35,001 2,102,600

MILDURA 8,210 6,397 2,877 2,893 5,584 504 26,465

SALE 17,109 16,572 7,062 5,707 11,487 987 58,924

SHEPPARTON 26,001 20,748 8,551 7,536 17,497 1,270 81,603

SWAN HILL 7,147 4,076 1,848 1,510 4,061 341 18,983

WANGARATTA 15,003 11,545 4,754 3,983 8,734 642 44,661

WARRAGUL 30,333 30,837 13,253 10,628 21,646 1,781 108,478

WARRNAMBOOL 10,205 6,880 2,907 2,811 6,027 450 29,280

ix Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT INDUSTRY

Manufacturing/Electricity, Wholesale trade/ Transport, postal & Agriculture, Area Total workforce Mining gas, water & waste Retail trade/Accommodation warehousing/Information, forestry & fishing services/Construction & food services media & communications

BALLARAT 64,246 2,991 384 11,484 12,754 3,630

BENDIGO 98,471 8,472 1,015 18,527 18,728 4,382

COLAC 24,830 4,810 76 4,377 4,449 1,184

GEELONG 238,541 3,280 316 42,665 49,116 20,288

HAMILTON 21,029 4,061 127 3,190 3,791 1,050

HORSHAM 27,649 5,366 196 3,830 4,745 1,165

MARYBOROUGH 77,084 4,800 924 14,340 14,548 3,545

MELBOURNE 2,090,625 10,343 2,126 350,930 422,570 149,191

MILDURA 26,110 3,560 215 3,722 5,532 1,342

SALE 58,021 4,489 984 11,476 11,446 2,320

SHEPPARTON 80,842 9,672 201 15,984 15,455 3,921

SWAN HILL 18,694 4,808 72 2,494 3,244 792

WANGARATTA 44,209 4,502 106 8,376 8,962 1,977

WARRAGUL 107,157 7,515 829 23,878 20,928 5,281

WARRNAMBOOL 29,019 4,427 74 4,806 5,880 1,242

x Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT INDUSTRY (continued)

Financial & insurance services/ Professional, Public Education & training/ Arts & recreation Area Rental hiring & real estate services/ scientific & administration & Health care & social Other services Not stated services Administration & support services technical services safety assistance

BALLARAT 3,254 3,289 3,988 16,643 1,259 2,162 2,408

BENDIGO 5,626 4,013 6,061 22,761 1,356 3,593 3,937

COLAC 1,066 871 1,164 4,754 298 727 1,054

GEELONG 20,021 14,552 14,214 50,949 4,108 8,272 10,760

HAMILTON 703 639 1,166 4,636 194 642 830

HORSHAM 1,032 718 1,903 6,419 309 958 1,008

MARYBOROUGH 4,908 3,360 5,240 18,492 1,184 2,753 2,990

MELBOURNE 203,916 190,997 106,163 434,211 42,168 74,849 103,161

MILDURA 1,688 846 1,341 5,454 230 901 1,279

SALE 2,893 1,954 4,293 13,071 523 2,224 2,348

SHEPPARTON 3,692 2,823 4,254 17,081 907 3,152 3,700

SWAN HILL 648 503 840 3,692 131 625 845

WANGARATTA 2,327 1,569 2,742 9,811 540 1,491 1,806

WARRAGUL 6,106 4,333 5,749 21,783 1,566 4,374 4,815

WARRNAMBOOL 1,251 1,016 1,365 6,571 333 928 1,126

xi Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER HOUSEHOLD INCOME

Area $0 – $7,749pa $7,750 – $20,999pa $21,000 – $41,999pa $42,000 – $77,999pa $78,000 – $103,999pa $104,000 – $129,999pa

BALLARAT 991 3,247 13,256 13,941 6,264 4,938

BENDIGO 1,574 5,354 21,711 22,810 9,703 7,381

COLAC 446 1,212 4,635 5,325 2,267 1,806

GEELONG 3,109 7,686 31,694 42,850 23,207 20,934

HAMILTON 321 1,201 4,464 4,657 2,058 1,507

HORSHAM 467 1,718 6,757 6,676 2,585 1,894

MARYBOROUGH 1,163 4,187 16,943 17,790 7,681 5,841

MELBOURNE 43,123 63,971 238,279 332,755 187,491 174,116

MILDURA 415 1,508 5,464 5,794 2,474 1,932

SALE 1,170 3,629 13,805 13,526 5,681 4,524

SHEPPARTON 1,292 4,338 17,690 18,105 7,911 5,975

SWAN HILL 367 1,108 4,287 4,317 1,779 1,236

WANGARATTA 638 2,307 9,688 10,039 4,226 3,282

WARRAGUL 1,856 5,636 22,128 23,271 10,624 8,351

WARRNAMBOOL 410 1,360 5,052 5,740 2,754 2,157

xii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER HOUSEHOLD INCOME (continued)

Area $130,000 – $156,000pa $156,000 – $181,999pa $182,000 – $207,999pa $208,000+ pa Not stated Total households

BALLARAT 2,765 1,470 1,044 1,702 5,407 55,025

BENDIGO 4,012 2,127 1,472 2,046 8,931 87,121

COLAC 948 433 354 627 2,283 20,336

GEELONG 12,417 7,360 5,139 8,012 17,419 179,827

HAMILTON 860 437 299 434 2,065 18,303

HORSHAM 966 497 269 492 2,759 25,080

MARYBOROUGH 3,264 1,745 1,222 1,711 6,903 68,450

MELBOURNE 108,382 69,112 63,173 118,823 152,919 1,552,144

MILDURA 1,014 481 331 513 2,635 22,561

SALE 2,435 1,258 1,123 1,600 5,868 54,619

SHEPPARTON 3,332 1,595 946 1,585 7,990 70,759

SWAN HILL 629 263 202 312 1,904 16,404

WANGARATTA 1,874 890 566 898 4,279 38,687

WARRAGUL 4,776 2,480 1,746 2,816 9,727 93,411

WARRNAMBOOL 1,272 611 471 722 2,349 22,898

xiii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER DWELLING TENURE TYPE

Housing authority/ Area Fully owned Mortgaged Private rental Other tenure type Total dwellings Not stated

BALLARAT 20,092 19,462 12,192 3,407 319 55,472

BENDIGO 34,093 29,571 17,567 5,617 482 87,330

COLAC 8,716 6,728 3,456 1,177 128 20,205

GEELONG 53,562 73,456 44,413 8,260 948 180,639

HAMILTON 7,934 5,720 3,321 1,176 122 18,273

HORSHAM 11,562 7,222 4,556 1,691 197 25,228

MARYBOROUGH 26,159 23,874 13,894 4,252 335 68,514

MELBOURNE 478,768 563,715 423,098 78,713 9,404 1,553,698

MILDURA 7,488 7,410 5,843 1,954 181 22,876

SALE 21,902 18,179 10,816 3,718 280 54,895

SHEPPARTON 27,888 22,714 14,701 5,307 539 71,149

SWAN HILL 7,383 4,449 3,274 1,265 128 16,499

WANGARATTA 16,332 12,427 7,462 2,463 314 38,998

WARRAGUL 34,068 34,470 19,131 5,359 705 93,733

WARRNAMBOOL 8,780 7,499 4,997 1,502 184 22,962

xiv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MORTGAGE PAYMENT

$0 – $449 $450 – $799 $800 – $999 $1,000 – $1,799 $1,800 – $2,399 $2,400 – $2,999 $3,000 – $3,999 $4,000+ Total mortgaged Area Not stated per month per month per month per month per month per month per month per month dwellings

BALLARAT 1,371 1,649 1,753 8,522 2,929 920 559 304 811 18,818

BENDIGO 2,760 2,962 2,643 12,176 4,139 1,112 799 407 1,295 28,293

COLAC 589 649 611 2,479 898 281 175 181 403 6,266

GEELONG 4,095 3,438 3,777 27,873 17,229 5,909 3,696 1,790 2,876 70,683

HAMILTON 659 748 565 2,125 596 171 127 102 275 5,368

HORSHAM 1,030 1,305 896 2,536 472 132 65 75 295 6,806

MARYBOROUGH 2,239 2,249 2,104 9,944 3,507 967 658 334 1,028 23,030

MELBOURNE 35,922 20,637 21,797 169,114 126,880 57,242 50,872 37,173 23,535 543,172

MILDURA 529 752 859 3,304 782 207 115 75 321 6,944

SALE 1,526 1,989 1,955 7,478 2,427 659 416 241 775 17,466

SHEPPARTON 1,758 2,178 2,319 9,700 2,873 813 526 350 1,144 21,661

SWAN HILL 603 699 526 1,415 361 67 46 62 232 4,011

WANGARATTA 972 1,070 1,146 5,279 1,598 519 290 173 570 11,617

WARRAGUL 2,444 2,868 2,760 13,989 6,066 1,774 1,192 629 1,543 33,265

WARRNAMBOOL 624 559 567 3,052 1,186 303 188 145 340 6,964

xv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

FOOD & NON-ALCOHOLIC BEVERAGES

Food & non-alcoholic Bakery products, Meat Area Fish & seafood Dairy products Fruit & nuts beverages flour & cereals (excl. fish & seafood)

BALLARAT 708,919 63,017 78,215 16,390 45,091 44,424

BENDIGO 1,118,747 99,256 123,368 25,878 71,040 70,098

COLAC 260,704 23,176 28,765 6,026 16,583 16,338

GEELONG 2,361,399 205,572 257,067 56,381 147,358 146,190

HAMILTON 233,871 20,791 25,804 5,406 14,876 14,656

HORSHAM 322,663 28,685 35,630 7,448 20,546 20,215

MARYBOROUGH 877,233 77,971 96,779 20,284 55,792 54,969

MELBOURNE 20,946,550 1,774,590 2,241,210 520,266 1,275,096 1,276,595

MILDURA 292,391 25,629 32,146 6,780 18,373 18,311

SALE 701,576 62,370 77,409 16,218 44,628 43,967

SHEPPARTON 912,600 80,511 100,498 21,132 57,668 57,170

SWAN HILL 211,819 18,519 23,273 4,914 13,281 13,263

WANGARATTA 500,415 43,846 55,012 11,605 31,435 31,338

WARRAGUL 1,213,899 106,691 132,958 28,565 76,415 75,568

WARRNAMBOOL 294,248 26,158 32,466 6,802 18,717 18,440

xvi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

FOOD & NON-ALCOHOLIC BEVERAGES (continued) PET FOOD

Area Vegetables Confectionery Non-alcoholic beverages Meals out & fast food Prepared cat food Prepared dog food

BALLARAT 47,710 39,715 44,076 246,390 4,213 8,074

BENDIGO 75,167 62,615 69,510 389,188 6,618 12,714

COLAC 17,545 14,607 16,209 90,602 1,549 2,970

GEELONG 158,573 128,889 145,578 835,477 13,960 24,770

HAMILTON 15,739 13,103 14,541 81,276 1,389 2,664

HORSHAM 21,713 18,077 20,081 112,040 1,926 3,685

MARYBOROUGH 59,037 49,138 54,539 304,914 5,213 9,988

MELBOURNE 1,402,670 1,104,928 1,277,342 7,577,413 123,003 195,750

MILDURA 19,436 16,274 18,090 102,281 1,678 3,282

SALE 47,216 39,308 43,622 243,817 4,169 7,994

SHEPPARTON 61,008 50,948 56,591 318,287 5,322 10,315

SWAN HILL 14,049 11,775 13,093 74,183 1,207 2,371

WANGARATTA 33,254 27,847 30,957 175,080 2,869 5,615

WARRAGUL 81,597 67,052 75,126 426,032 7,193 13,231

WARRNAMBOOL 19,803 16,486 18,295 102,259 1,748 3,352

xvii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

ALCOHOLIC BEVERAGES CLOTHING & FOOTWEAR

Area Beer Wine Spirits Other alcoholic beverages Clothing Footwear

BALLARAT 34,190 29,348 15,311 2,209 112,519 24,090

BENDIGO 53,962 46,324 24,077 3,470 177,407 37,975

COLAC 12,576 10,792 5,631 812 41,374 8,858

GEELONG 107,448 99,101 50,061 7,875 384,016 82,057

HAMILTON 11,282 9,681 5,051 728 37,115 7,946

HORSHAM 15,544 13,351 6,958 1,009 51,153 10,966

MARYBOROUGH 42,296 36,319 18,945 2,734 139,250 29,813

MELBOURNE 880,492 894,192 433,448 75,687 3,510,316 748,332

MILDURA 14,133 12,117 6,151 878 46,068 9,849

SALE 33,845 29,043 15,154 2,185 111,341 23,838

SHEPPARTON 44,073 37,801 19,432 2,788 144,262 30,862

SWAN HILL 10,242 8,779 4,434 632 33,329 7,123

WANGARATTA 24,190 20,738 10,519 1,502 78,828 16,852

WARRAGUL 56,741 50,630 25,954 3,927 195,251 41,758

WARRNAMBOOL 14,195 12,180 6,355 916 46,697 9,998

xviii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

HOUSEHOLD FURNISHINGS & EQUIPMENT

Furniture & Blankets, linen Glassware, tableware, Household services Area Household appliances Tools & other durables floor coverings & furnishings cutlery & utensils & operation

BALLARAT 47,362 27,340 39,515 14,613 25,158 119,141

BENDIGO 75,161 43,071 62,512 23,106 39,795 188,699

COLAC 17,417 10,055 14,532 5,374 9,253 43,810

GEELONG 158,122 89,914 130,966 47,629 80,482 403,815

HAMILTON 15,624 9,020 13,036 4,821 8,301 39,301

HORSHAM 21,616 12,436 17,960 6,672 11,456 54,189

MARYBOROUGH 58,608 33,829 48,896 18,081 31,125 147,440

MELBOURNE 1,406,655 784,538 1,154,275 410,654 676,473 3,660,469

MILDURA 20,352 11,133 16,598 6,116 10,568 50,453

SALE 46,871 27,058 39,107 14,464 24,902 117,897

SHEPPARTON 62,359 34,954 51,380 18,965 32,715 155,599

SWAN HILL 14,850 8,047 12,064 4,442 7,680 36,722

WANGARATTA 34,869 19,048 28,421 10,472 18,095 86,409

WARRAGUL 81,200 46,491 67,478 24,729 42,149 205,957

WARRNAMBOOL 19,658 11,348 16,402 6,066 10,444 49,447

xix Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MEDICAL & HEALTH

Medicines, pharmaceutical Other medical care & Area Medical care & health expenses Accident & health insurance Health practitioners’ fees products & therapeutic appliances health expenses

BALLARAT 228,031 110,499 62,873 49,858 8,078

BENDIGO 360,374 174,448 99,826 78,592 12,690

COLAC 83,859 40,636 23,123 18,336 2,970

GEELONG 756,843 366,692 206,106 164,687 27,631

HAMILTON 75,228 36,454 20,743 16,449 2,664

HORSHAM 103,847 50,337 28,592 22,708 3,689

MARYBOROUGH 282,166 136,732 77,795 61,694 9,998

MELBOURNE 6,682,771 3,237,127 1,790,756 1,445,154 253,230

MILDURA 95,073 45,714 27,127 20,392 3,215

SALE 225,673 109,357 62,226 49,344 7,994

SHEPPARTON 295,287 142,484 82,972 63,894 10,201

SWAN HILL 69,008 33,134 19,808 14,750 2,314

WANGARATTA 162,760 78,243 46,482 34,893 5,497

WARRAGUL 389,699 188,824 106,728 84,984 14,035

WARRNAMBOOL 94,649 45,865 26,098 20,695 3,352

xx Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MOTOR VEHICLES

Motor vehicle parts Motor vehicle Motor vehicle fuel, Vehicle registration & Motor vehicle Vehicle charges Area & accessories Tyres & tubes purchase lubricants & additives insurance batteries (incl. hire of accessories) purchased separately

BALLARAT 158,059 145,906 106,927 28,323 2,730 9,877 151,826

BENDIGO 249,530 230,165 168,761 44,583 4,311 15,581 239,108

COLAC 58,139 53,662 39,322 10,418 1,004 3,633 55,831

GEELONG 500,191 474,891 355,860 89,827 8,691 31,361 510,735

HAMILTON 52,155 48,139 35,275 9,346 901 3,259 50,085

HORSHAM 71,882 66,371 48,660 12,918 1,248 4,502 68,933

MARYBOROUGH 195,540 180,528 132,313 35,040 3,378 12,219 187,882

MELBOURNE 4,140,267 4,087,075 3,153,098 745,856 72,543 260,840 4,586,836

MILDURA 65,459 60,039 44,140 11,471 1,132 4,068 61,647

SALE 156,458 144,410 105,820 28,036 2,703 9,776 150,247

SHEPPARTON 203,949 187,598 137,714 36,108 3,526 12,706 193,790

SWAN HILL 47,454 43,475 31,982 8,282 821 2,946 44,532

WANGARATTA 112,043 102,747 75,546 19,623 1,938 6,961 105,461

WARRAGUL 263,281 246,723 183,006 47,233 4,562 16,481 261,377

WARRNAMBOOL 65,620 60,567 44,382 11,758 1,133 4,100 63,015

xxi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

TRANSPORT

Area Public transport fares Taxi fares Ride sharing services Airfares (excl. holidays)

BALLARAT 18,949 6,916 1,831 1,715

BENDIGO 30,025 10,951 2,889 3,116

COLAC 6,966 2,543 673 630

GEELONG 66,399 23,806 6,887 6,428

HAMILTON 6,249 2,281 603 565

HORSHAM 8,594 3,141 829 780

MARYBOROUGH 23,454 8,559 2,267 2,123

MELBOURNE 625,971 219,829 69,952 65,074

MILDURA 8,042 2,921 751 1,505

SALE 18,748 6,843 1,811 1,696

SHEPPARTON 24,776 9,019 2,351 3,564

SWAN HILL 5,856 2,125 544 1,195

WANGARATTA 13,774 5,002 1,286 2,613

WARRAGUL 33,366 12,058 3,356 3,137

WARRNAMBOOL 7,863 2,870 759 711

xxii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

AUDIO & VIDEO

Audio visual Home computer equipment Computer games & Area Televisions Pay TV fees Games consoles equipment & parts (incl. pre-packaged software) computer software

BALLARAT 24,295 11,680 12,640 17,727 4,098 465

BENDIGO 38,282 18,409 19,985 28,109 6,484 736

COLAC 8,933 4,295 4,648 6,518 1,506 170

GEELONG 84,129 39,000 42,928 61,056 15,032 1,674

HAMILTON 8,013 3,853 4,169 5,847 1,351 153

HORSHAM 11,050 5,304 5,753 8,086 1,870 210

MARYBOROUGH 30,069 14,454 15,643 21,939 5,074 575

MELBOURNE 782,371 346,980 390,060 564,223 148,889 16,275

MILDURA 9,895 4,770 5,283 7,567 1,718 195

SALE 24,039 11,559 12,508 17,540 4,054 460

SHEPPARTON 31,060 14,957 16,391 23,253 5,323 604

SWAN HILL 7,152 3,450 3,836 5,515 1,248 142

WANGARATTA 16,930 8,162 9,046 12,962 2,942 334

WARRAGUL 42,498 20,026 21,875 30,916 7,404 831

WARRNAMBOOL 10,082 4,848 5,246 7,356 1,700 192

xxiii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

ENTERTAINMENT MEDIA

Area Media streaming service Audio content (physical) Audio content (digital) Film & television content (physical) Film & television content (digital)

BALLARAT 871 842 435 3,369 290

BENDIGO 1,368 1,342 686 5,335 459

COLAC 320 309 160 1,239 106

GEELONG 2,918 2,501 1,459 10,571 1,026

HAMILTON 287 277 143 1,111 95

HORSHAM 395 385 197 1,535 131

MARYBOROUGH 1,078 1,041 539 4,168 359

MELBOURNE 26,063 18,771 13,031 86,421 9,767

MILDURA 345 373 176 1,426 120

SALE 862 833 431 3,335 287

SHEPPARTON 1,098 1,129 555 4,401 375

SWAN HILL 248 274 127 1,038 87

WANGARATTA 591 641 301 2,443 207

WARRAGUL 1,496 1,357 748 5,587 514

WARRNAMBOOL 361 349 180 1,399 120

xxiv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

RECREATION

Books, newspapers, Recreational & Clubs & association Music concert fees Health & fitness Area magazines & other Recreation educational Sports fees & charges subscriptions & charges studio charges printed material equipment (excl. sports clubs)

BALLARAT 19,812 490,313 119,427 37,840 2,614 4,271 11,161

BENDIGO 31,189 774,465 188,772 59,776 4,119 6,738 17,580

COLAC 7,287 180,306 43,917 13,912 961 1,570 4,103

GEELONG 63,114 1,643,911 402,142 132,327 8,514 14,350 39,754

HAMILTON 6,537 161,748 39,397 12,480 862 1,409 3,680

HORSHAM 9,021 222,999 54,355 17,214 1,190 1,936 5,064

MARYBOROUGH 24,511 606,743 147,790 46,835 3,235 5,285 13,815

MELBOURNE 527,359 14,702,643 3,615,994 1,244,645 73,332 128,681 381,697

MILDURA 8,030 203,566 49,836 15,707 1,066 1,756 4,529

SALE 19,611 485,219 118,185 37,439 2,587 4,227 11,042

SHEPPARTON 25,266 633,451 154,721 48,876 3,345 5,489 14,240

SWAN HILL 5,798 147,646 36,179 11,392 770 1,271 3,272

WANGARATTA 13,736 348,456 85,320 26,886 1,823 3,005 7,749

WARRAGUL 33,118 842,568 205,712 66,554 4,422 7,348 19,833

WARRNAMBOOL 8,225 203,506 49,568 15,702 1,085 1,772 4,631

xxv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

HOLIDAYS

Holidays – Australia Holidays – overseas Other accommodation Other accommodation Other package Other package Area Holidays (selected expenses) (selected expenses) charges – Australia charges – overseas tours – Australia tours – overseas

BALLARAT 221,271 90,627 128,751 2,004 2,993 2,093 8,514

BENDIGO 349,727 142,868 203,965 3,163 4,680 3,591 13,667

COLAC 81,369 33,328 47,347 737 1,100 769 3,130

GEELONG 742,171 302,341 430,458 6,528 10,550 7,980 29,372

HAMILTON 72,994 29,897 42,474 661 987 690 2,808

HORSHAM 100,609 41,267 58,484 909 1,353 970 3,896

MARYBOROUGH 273,816 112,145 159,322 2,480 3,705 2,592 10,538

MELBOURNE 6,641,075 2,687,089 3,836,257 56,221 100,116 82,143 271,929

MILDURA 92,299 37,080 54,629 826 1,147 1,423 3,958

SALE 218,972 89,688 127,415 1,984 2,961 2,070 8,425

SHEPPARTON 286,602 116,158 168,335 2,580 3,704 3,645 11,719

SWAN HILL 67,000 26,823 39,775 598 819 1,104 2,925

WANGARATTA 158,013 63,448 93,565 1,414 1,959 2,461 6,795

WARRAGUL 380,322 155,313 220,909 3,390 5,288 3,866 14,863

WARRNAMBOOL 91,839 37,616 53,439 832 1,242 868 3,533

xxvi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

PERSONAL CARE

Oral hygiene Feminine hygiene Area Personal care Toiletries & cosmetics Haircare products Fragrances products products Hair services

BALLARAT 86,501 4,852 2,062 47,422 6,479 3,690 8,193

BENDIGO 136,485 7,647 3,245 74,710 10,228 5,803 13,018

COLAC 31,810 1,784 758 17,438 2,382 1,357 3,013

GEELONG 288,382 16,283 6,797 159,480 21,581 12,498 27,203

HAMILTON 28,536 1,600 680 15,643 2,137 1,217 2,703

HORSHAM 39,340 2,207 939 21,576 2,953 1,676 3,726

MARYBOROUGH 107,039 6,004 2,552 58,684 8,017 4,567 10,139

MELBOURNE 2,560,863 145,786 59,470 1,431,762 191,415 113,194 240,298

MILDURA 35,632 1,981 831 19,307 2,677 1,481 3,551

SALE 85,605 4,802 2,041 46,928 6,412 3,651 8,109

SHEPPARTON 111,278 6,212 2,623 60,617 8,350 4,681 10,840

SWAN HILL 25,807 1,432 600 13,954 1,940 1,067 2,595

WANGARATTA 60,981 3,389 1,422 33,032 4,582 2,533 6,086

WARRAGUL 148,187 8,342 3,511 81,627 11,094 6,376 14,005

WARRNAMBOOL 35,903 2,014 856 19,682 2,689 1,531 3,401

xxvii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

INSURANCE

Travel insurance – Hospital, medical & Area House & contents insurance Accident & health insurance Vehicle registration & insurance selected payments dental insurance

BALLARAT 40,122 110,499 106,927 3,718 91,674

BENDIGO 63,561 174,448 168,761 5,874 144,893

COLAC 14,756 40,636 39,322 1,367 33,712

GEELONG 130,536 366,692 355,860 12,190 306,673

HAMILTON 13,237 36,454 35,275 1,226 30,242

HORSHAM 18,287 50,337 48,660 1,693 41,770

MARYBOROUGH 49,643 136,732 132,313 4,601 113,442

MELBOURNE 1,122,812 3,237,127 3,153,098 105,913 2,735,043

MILDURA 17,035 45,714 44,140 1,546 38,240

SALE 39,711 109,357 105,820 3,680 90,723

SHEPPARTON 52,480 142,484 137,714 4,808 118,742

SWAN HILL 12,404 33,134 31,982 1,121 27,758

WANGARATTA 29,177 78,243 75,546 2,646 65,466

WARRAGUL 67,831 188,824 183,006 6,312 157,342

WARRNAMBOOL 16,655 45,865 44,382 1,543 38,050

xxviii Commercial Radio Australia COMMERCIAL RADIO AUSTRALIA Level 5, 88 Foveaux Street Surry Hills NSW 2010 Australia T +61 2 9281 6577 F +61 2 9281 6500 E [email protected]