Festival Awards Alex
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2 Looking Ahead 3 Opening Night 4 Statistics & Highlights 5 Programming & Special Guests 6 Consumers 7 Media Coverage 8 Marketing 9 Festival Awards 10 Festival Quotes LOOKING AHEAD TO THE LOFT FILM FEST 2017 The Loft Film Fest was awarded a grant from the National Endowment for the Arts for $30,000 to support the 2017 festival. We are grateful for this support that we believe will take the fest to the next level, validating the hard work of the Loft staff, Board of Directors and volunteers! One of our most exciting new projects is LOFT FILM FEST ON THE ROAD. We are the first American member of the Solar World Cinema network, which takes unique films to unusual places in 17 countries around the world. The Loft Film Fest on the Road will take select films from the festival to underserved urban and rural areas throughout Southern Arizona. We have a van outfitted with solar panels and lined with batteries to use the sun to power the projector and sound system and inflate the screen, making it possible for us to take films literally anywhere! Thank you to Technicians for Sustainability for donating the equipment and installation of the solar panels and batteries! We want to thank our title sponsor Desert Diamond Casinos and Entertainment for their continuing support for the festival, and Loft Film Fest on the Road, helping us increase the impact and outreach of the fest. Thank you to everyone who attended the Loft Film Fest 2016, and save the date NOVEMBER 8 – 12, 2017 for the 8th annual Loft Film Fest! 2 THE SEVENTH ANNUAL LOFT FILM FEST The seventh annual Loft Film Fest lit up the desert November 9-13, 2016 with an extraordinary line-up of stellar films, guests and special events at the Loft Cinema in Tucson, Arizona! LOFT FILM FEST AT A GLANCE This year, the Loft Film Fest made a major splash on the Tucson film scene, scoring the highest attendance numbers in our seven year history. This year also marked another fest milestone, as for the first time, we hosted two sold-out shows in our 500 seat Screen 1: A work-in-progress screening of the made-in-Tucson western, Tombstone Rashomon, with cast and crew in attendance; and the Arizona Premiere of the new Chilean drama, Neruda, starring Gael Garcia Bernal! Special guests included internationally-celebrated filmmaker Alex Cox (Repo Man, Sid & Nancy, Walker), presenting his latest film, Tombstone Rashomon; award-winning cinematographer Kirsten Johnson (The Invisible War, Citizenfour, Fahrenheit 9/11), presenting her latest directorial effort, Cameraperson (which went on to be shortlisted for the 2017 Academy Award for Best Documentary Feature); acclaimed, up-and coming filmmakers from around the world, including David Pablos (The Chosen Ones); and American astronaut Mark Kelly, presenting a “Science on Screen” event featuring the modern sci-fi classic, The Martian! Our curated selection of 40 feature films, shorts programs and special events included a 2017 Academy Award-nominee for Best Documentary Feature (Italy’s Fire at Sea), and numerous international award- winners (including 2016 Palme d’Or winner I, Daniel Blake, and 2016 Ariel Award Winner for Best Film and Best Director, The Chosen Ones). The Loft Film Fest also presented several awards of its own, including the Lofty Achievement Award, the Kirby Dirk Social Justice Award, the CICAE Art Cinema Award (selected by an esteemed panel of international jurors), and the Loft Film Fest Audience Award! 3 2016 FESTIVAL STATISTICS & HIGHLIGHTS • 5,385 people attended Loft Film Fest screenings and events! • Opening night of the Loft Film Fest showcased the Arizona Premiere of Dominion, an acclaimed new drama charting the final hours in the life of famed Welsh poet, Dylan Thomas, featuring an all-star cast including John Malkovich, Rodrigo Santoro and Ryhs Ifans as Dylan Thomas. Writer/director Steven Bernstein, whose long list of credits as a cinematographer includes Like Water for Chocolate and Monster, starring Charlize Theron, appeared at the screening for a post-film discussion with Peter Debruge, chief international film critic for Variety. This special opening night event, which included an outdoor party complete with champagne, h’ors d’oeuvres and live music, was presented by the prestigious New York Film Critics’ Series, which filmed the event for future inclusion in its “captured live” series of screenings at art houses across the country. Meanwhile, Screen 3 hosted the Arizona Premiere of The Lure, the world’s first Polish mermaid horror musical! • A total of 66 narrative films, documentaries and short film programs! • Films from top festivals around the world, including Berlin, Cannes, Chicago, Hot Docs, Telluride, New York, Sundance, South by Southwest, Toronto, Tribeca and more! • 12 Southwest Premieres, 32 Arizona Premieres, and 38 Tucson Premieres! The festival featured the U.S. premiere of the acclaimed film The Chosen Ones (winner of five Ariel Awards, including Best Picture and Best Director), with writer-director David Pablos in person, along with the World Premiere of Tombstone Rashomon, the new film from acclaimed director Alex Cox (Repo Man, Sid & Nancy), filmed at Old Tucson! • 21 special guests in attendance, including actors, directors, producers and screenwriters! • Festival Tribute: Alex Cox, 2016 Lofty Achievement Award • Festival Tribute: Kirsten Johnson, 2016 Kirby Dick Social Justice Award 4 EXCEPTIONAL PROGRAMMING The five-day cinematic showcase of exclusive screenings featured award-winning, hand-selected festival favorites from Cannes, Sundance, Berlin and more; lively Q&A’s with internationally-acclaimed industry professionals; provocative panel discussions; exciting retrospective screenings; North American, Southwest and Arizona Premieres; 2017 Academy Award-nominated films; fearless late night programming and captivating short films. In total, this year’s Loft Film Fest presented 66 narrative films, documentaries and short film programs. WORLD-CLASS FILMS WITH WORLD-CLASS TALENT This year’s film line-up featured stellar performances from celebrated actors including Isabelle Huppert, Gael Garcia Bernal, Michael Fassbender, John Malkovich, Cynthia Nixon, Matt Damon, Bill Murray, Emmanuelle Riva, David Byrne, Catherine Deneuve, Brendan Gleeson and Yolanda Moreau, as well as new works from important international directors including Pablo Larrain, Ken Loach, Alex Cox, Kirsten Johnson, Terence Davies, Jacques Perrin & Jacques Cluzaud, and Mia Hansen-Løve. ACCLAIMED GUESTS Alex Cox, Mark Kelly, Steven Bernstein, Peter Debruge, Sarah Fishko, David Pablos, Kirby Dick, Kirsten Johnson, Shaina Allen, Michael Esposito, Mario Moran and more! Alex Cox and friends after a screening of Tombstone Astronaut Mark Kelly, presenting a “Science Rashomon. on Screen” event featuring the modern sci-fi classic, The Martian! Dominion writer/director Steven Bernstein Director Sarah Fishko speaking after a with Peter Debruge, Peter Debruge, chief screening of The Jazz Loft. international film critic for Variety. 5 LOFT FILM FEST CONSUMERS Loft Film Fest attendees are well traveled, well educated, discriminating consumers. With 5000+ attendees comprised of local, regional, national and international filmgoers, our audience provides a powerful demographic for your brand. GENDER AGE INCOME EDUCATION Male 39% 18-44 37% Less than 25K 17% High School 4% Female 61% 45-65 32% $25K-$50K 29% Some College 17% Over 65 31% $50K-$100K 28% College Degree 32% $100K-$200K 26% Graduate Degree 47% In 2016, The Loft worked with students at the University of Arizona’s Eller College of Management on a scientific, reliable surveying system to determine audience demographics and measure our community impact. 6 MEDIA COVERAGE MEDIA OUTLETS THAT FEATURED LOFT CINEMA MEDIA THE LOFT FILM FEST IMPRESSIONS ARIZONA DAILY STAR (COVER OF CALIENTE) 2016 LOFT CINEMA WEBSITE TRAFFIC: TUCSON WEEKLY (COVER) 336,463 - Unique Visitors TUCSON LIFESTYLE MAGAZINE 691,863 - Visits 1,583,785- Page Views ARIZONA DAILY WILDCAT ZOCALO MAGAZINE FACEBOOK: SYDNEY’S BUZZ 27,000+ Followers NATURAL AWAKENINGS TWITTER: KXCI 6,000+ Followers VISIT TUCSON ON SCREEN ADVERTISING: IMDB 219,972 attendees in 2016 ARIZONA PUBLIC MEDIA ARTSFOUNDATION.ORG PRINTED LOFT FILM FEST PROGRAMS: AZ CENTRAL 30,000 copies distributed by mail and at many local businesses TUCSON LOCAL MEDIA THE TOMBSTONE EPITAPH 77 FESTIVAL MARKETING MATERIALS #loftfilmfest WED 09 – SUN 13 NOVEMBER 2016 PASSES ON SALE NOW INDIVIDUAL TICKETS At loftfilmfest.org On Sale - October 20 $125 General Admission $10 General Admission $100 Loft Members $8 Loft Members SPONSORED BY: THE LOFT CINEMA 3233 E. Speedway Blvd. Tucson, AZ 85716 LoftFilmFest.org 520.322.5638 WINDOW POSTERS FESTIVAL TEE SHIRTS #loft filmfest WED 09 – SUN 13 NOVEMBER 2016 SPONSORED BY: FESTIVAL PROGRAM GUIDES ON SCREEN LOGO SLIDE 30,000 copies distributed by mail and Displayed before each film. at many local businesses. WEBSITE & SOCIAL MEDIA FESTIVAL TRAILER Film details, trailers and Writer/Director Played before every film screening, averaging information on our website. Multiple daily 15 per day at the Loft Cinema starting 4 posts on Facebook and Twitter. weeks before the festival. 8 FESTIVAL AWARDS ALEX COX LOFTY LIFETIME ACHIEVEMENT AWARD Alex Cox is a British filmmaker, screenwriter, actor, and nonfiction author praised for his idiosyncratic style and approach to scripts. His long list of credits, ranging from major studio films to cult classics to what he terms “micro cinema,” include Repo Man (1984), Sid and Nancy (1986), Straight to Hell (1986), Walker (1987), Highway Patrolman (1991), Revengers Tragedy (2002) and Searchers 2.0 (2007). He has worked in Nicaragua, Mexico, Spain, Holland, and Japan, and screened films in and out of competition at Venice, Cannes, Berlin, Tokyo, Rotterdam, Toronto and other festivals. His scripts and materials are archived at the National Media Museum in Bradford, England. He studied at Worchester College, Oxford; Bristol University; and UCLA, and he taught film production and screenwriting at the University of Colorado. Alex Cox has also directed documentaries, shorts, music videos, political election broadcasts, and stage plays.