Participant List as of November 2, 2017

Name Title Company Tim Jenkins CEO 4INFO Chuck Moxley CMO 4INFO Mari Tangredi SVP, Strategic Alliances/Corporate Development 4INFO Edith Yeung Partner 500 Startups Ernie Cormier Principal Acadian Partners Joel Myers Founder, President & Chairman AccuWeather Rami Elkhatib General Partner Acero Capital David Eisenberg SVP & Global Head, Strategy and Corporate Development Acxiom Amanda Terry VP, Global Partner Development Acxiom Gareth Davies CEO & Co-Founder Adbrain Henry Hyder-Smith CEO & Founder Adestra Tilde Herrera Senior Editor AdExchanger Christian Henschel CEO & Co-Founder Adjust Verl Allen Director of Strategy & Business Development Adobe Taylor Barada VP, Head of Corporate Development & Strategic Partnerships Adobe Bryan Vaniman Head of Corporate Development, Digital Media Adobe Suresh Vittal VP, Platform & Products Adobe Systems Alex Christ VP Advance Venture Partners Josh Speyer CEO AerServ Omer Artun CEO & Founder AgilOne Sharam Fouladagar-Mercer CEO & Co-Founder AirPR Scott Swanson CEO Aki Ashish Baldua CGO Alphonso Sandeep Beotra CFO & Head of Corporate Development Alphonso Kim Reed Perell CEO Amobee Olly Downs CEO Amplero Ana Mostarac Partner, Corporate Develompment Andreessen Horowitz Adam Foroughi CEO & Co-Founder AppLovin Jonathan Hsu COO & CFO AppNexus Oren Kaniel CEO & Co-Founder AppsFlyer Michael Oiknine CEO & Co-Founder Apsalar Susan MacDermid CEO Ascendant Network Villi Iltchev Partner August Capital Bernardo de Albergaria CEO Beckon Mark Josephson CEO Bitly Fayez Mohamood CEO Bluecore Mimi Xu VP, Corporate Development BlueFocus Holly Zheng CEO & President BlueFocus Jonathan Ebinger General Partner BlueRun Ventures Vijay Chittoor CEO & Co-Founder Blueshift Erik Matlick CEO & Founder Bombora Mahi de Silva CEO Botworx.ai Joe Conguisti EVP, Demand BounceX Shane McWilliams Director, Customer Experience BounceX Ryan Urban CEO BounceX Alex Kantrowitz Reporter BuzzFeed Joydeep Bhattacharyya Partner Canaan Partners John Durham CEO & Managing General Partner Catalyst S+F Shawn Riegsecker CEO & Co-Founder Centro Maria Alegre CEO & Co-Founder Chartboost Andrew Fischer CEO & Co-Founder Choozle Roy Raanani CEO & Co-Founder Chorus Ranvir Gujral CEO & Co-Founder Chute Joseph Puthussery VP, Marketing Cisco Participant List as of November 2, 2017

Name Title Company Kevin Greenwald Director, Advanced Advertising Strategy Comcast Brian Baumgart CEO Conversion Logic Len Ostroff VP, Global Business Partnerships Criteo Linda Sandler CMO & EVP Dataline Paul Sobel CEO Dataline Efi Cohen CTO & Co-Founder Datorama Leah Pope CMO Datorama Ran Sarig CEO & Co-Founder Datorama Todd Beilis Partner & Principal Deloitte Christopher Golec CEO Demandbase Peter Isaacson CMO Demandbase Tony Russo CFO Demandbase Kamakshi Sivaramakrishnan CEO & Founder Drawbridge Russell Fradin CEO & Co-Founder Dynamic Signal JD Boffa Director of Product Management, Advertising eBay Jon Miller CEO & Co-Founder Engagio Paul Cheng GM Ericsson Emodo Vikram Somaya SVP, Global Data Officer ESPN Karl Wirth CEO & Founder Evergage Matt Roche CEO Extole Elizabeth Christensen Managing Director, Americas Eyeota Kevin Tan CEO Eyeota Gene Alston VP, Marketing Partnerships Facebook Bill Michels SVP, Product & Partnerships Factual John Nardone CEO Flashtalking Ashu Garg General Partner Foundation Capital Chris Albinson Managing Director Founders Circle Capital Michael Migliero CEO Fractional Media (MZ) Patrick Salyer CEO Gigya Lawrence Chu Partner Goodwin Procter Chip Hall Managing Director, Media Platform Sales Google Ruth Kirschner Director, Americas Platforms Google Damian Lawlor Managing Director, Sales Strategy, Google Cloud Platform Google Paul Limbrey Director, Americas Platforms Google Gregory Schaffer Head of Industry, Retail Media Platforms Google Jeff White CEO Gravy Analytics Libby Unger CEO & Co-Founder GreenFig Seyonne Kang Venture Partner Greenspring Peter Horan Founder Horan MediaTech Advisors Jeremy Waite Evangelist, EMEA IBM Watson Mike Parker President iCrossing Eric Del Balso Partner Ignite Advisors David Yovanno CEO Impact Radius Vik Singh CEO & Co-Founder Infer Zvika Netter CEO & Co-Founder Innovid Peyman Nilforoush CEO & Co-Founder inPowered Rebecca Brown VP, Global Marketing & Communications Intel Robert Bareuther SVP, Business Development iSpot.tv Sean Muller CEO iSpot.tv Tom Coburn CEO Jebbit David Greenberg General Partner JMI Equity Sebastian Pistritto CMO Jornaya Ross Shanken CEO Jornaya Participant List as of November 2, 2017

Name Title Company Sameer Patel CEO Kahuna Toby Murdock CEO & Co-Founder Kapost Yoav Izhar-Prato CEO Kenshoo Brian Wong CEO & Founder Kiip Charles Manning CEO Kochava Alan Yan Founder & Director Lakeshore Capital Mark Ellis CEO & Co-Founder Liftoff Eric Darwin Corporate Development LinkedIn Jen Weedn Sr. Director Business Development LinkedIn David Helmreich COO LiveIntent Matt Keiser CEO LiveIntent Jude McColgan CEO Localytics Brian Andersen Partner LUMA Dick Filippini Partner LUMA Mark Greenbaum Partner LUMA Terence Kawaja CEO & Founder LUMA Steven Koblinski Investment Banker LUMA Wayne Lam Investment Banker LUMA Kirk McDonald EIR LUMA Conor McKenna VP LUMA Gayle Meyers CMO LUMA Adam Platt Business Development Analyst LUMA James McDermott CEO Lytics James Green CEO Magnetic David George Venture Partner Manifest Dan Sack CEO MAX Peter MacDonald Business Development, Search and Advertising Microsoft Shawn Mohamed Director Microsoft Brian Utter GM, Network & Demand Management Microsoft Jacob Shama CEO & Co-Founder Mintigo Mark Feldman COO & Managing Director Mithera Mark Koulogeorge Managing Partner MK Capital Dave Yonamine Founder & Chairman MobilityWare Michael Katz CEO mParticle James Beriker CEO & President Munchery Nick Jordan CEO Narrative Justin Choi CEO & Founder Nativo Julie Fleischer VP, Product Marketing Neustar Lisa Hook CEO & President Neustar Ted Prince SVP, Analytics Solutions Neustar Michael Schoen VP, Product Management Neustar Sumit Shukla VP, Business Development & Strategy Neustar John Battelle CEO, EIC NewCo Adam Hopkins Managing Director NextEquity Partners Jishnu Bhattacharjee Managing Director Nexus Venture Partners Matt Reid SVP, Product Leadership Nielsen Michael Fordyce CEO NinthDecimal Ritika Butani Corporate Development Oath Tim Mahlman President, Publisher Platforms Oath George Deglin CEO OneSignal Steve Sachs CEO OneSpot Jonah Goodhart CEO & Co-Founder, Moat Oracle Michelle Hulst VP, Marketing and Strategic Partnerships Oracle Data Cloud Opher Kahane CEO Origami Logic Participant List as of November 2, 2017

Name Title Company Carla Holtze CEO & Co-Founder Parrable Mark Menell General Partner Partech Ventures James Gross President & Co-Founder Percolate Brian Wieser Analyst Pivotal Research Alistair Goodman CEO Placecast Matt Moog CEO PowerReviews Matt Prohaska CEO & Principal Prohaska Consulting Davis Noell Managing Director Providence Equity Partners Steve Bagdasarian GM Publishers Clearing House Rajeev Goel CEO & Co-Founder PubMatic Andrew DeGuire VP, M&A and Corporate Development Quad/Graphics Mike Gustin Director & GM Quad/Graphics Joel Quadracci CEO Quad/Graphics Steven Wolfe Pereira CMO Quantcast Chaitanya Chandrasekar CEO & Founder QuanticMind Ari Tuchman CEO Quantifind Mir Aamir CEO & President Quotient Sandy Kimura EVP, Growth Strategy Rakuten Tony Zito CEO, Rakuten Marketing Rakuten Neal Richter CTO Rakuten Marketing Bryan Gernert CEO Resonate Alex Rosen Managing Director Ridge Ventures Michael Lee General Partner Rogers Venture Partners Auren Hoffman CEO SafeGraph Shelley Bransten SVP, Retail Industry Salesforce Rajeev Dham Investor Sapphire Ventures Stacey Curry Bishop Partner Scale Venture Partners David De Jong CEO Screen6 Lisa Kueffel VP, Client Experience Dan Greenberg CEO & Founder Sharethrough Bill Demas CEO Shopkick Lokesh Anand CEO Sigmoid Analytics Joe Doran Chief Identity Strategist Signal Mike Sands CEO & President Signal Brian Crews Managing Director Silver Lake Partners Mike Noryko Principal Silver Lake Partners Shawn O'Neill Managing Director Silver Lake Partners Frost Prioleau CEO Simpli.fi Dave Morgan CEO & Founder Simulmedia Neil Coleman GM of the Americas Sizmek Eric Duerr CMO Sizmek Alicia Navarro CEO & Founder Skimlinks Angela Wu Corporate Development Snap Mark Rabe CEO Sojern Sarah Pinto VP Spectrum Equity Brooks Robinson CEO & Co-Founder Springbot Jim Dicso CEO SundaySky Ramsey Masri CRO Swrve Hugh Reynolds CEO (Former) & Co-Founder Swrve Sigvart Eriksen CEO Tapad Steve Wadsworth CEO Tapjoy Brent Rosso VP, Digital Media Target Amit Avner CEO Taykey David Yuan General Partner TCV Participant List as of November 2, 2017

Name Title Company Chris Andres VP, Digital Strategy & Business Development Tealium Alyssa Bentley Regional Sales Director, West Tealium Jay Calavas Chief Innovation Officer Tealium Jeff Lunsford CEO Tealium Mark Sherman Managing Director Telstra Ventures Eric Spett CEO & Co-Founder Terminus Ben Kiker Founder The Ben Kiker Group Jeff Green CEO The Trade Desk Donald Butler Managing Director Thomvest Nima Wedlake Principal Thomvest Jay Eum Managing Director & Co-Founder TransLink Capital Hiro Yoshikawa CEO Treasure Data Ajay Chopra General Partner Trinity Ventures Rob Gabel CEO & Founder Tubular Labs Silvia Manak Senior Director, Corporate Development & Strategy Janae Redmond VP, MoPub Twitter Gladys Kong CEO UberMedia Michael Brunick Managing Partner Unbound Brendan Moorcroft Principal & Co-Founder Unbound Calvin Lui CSO & President Unified Brett Caine CEO Urban Airship Paul Matteucci Operating Partner US Venture Partners Saurabh Bhatia CEO & Founder Vdopia Jack Philbin CEO Vibes Oliver Roup CEO VigLink Subramaniyan Krishnan CEO Vizury Interactive Sandeep Swadia CEO White Ops Inc Bruce Cleveland Founding Partner Wildcat Venture Partners Matthew Bellows CEO & Co-Founder Yesware Michael Yavonditte CEO YieldMo Srihari Kumaar CEO & Founder ZenIQ Jim Hornthal Chairman Zignal Labs Brian Rigney CEO Zmags